SITE123 Website Builder Review

SITE123 – is an easy-to-use website builder that makes it possible to create promo sites, landing pages, blogs, and online shops. All websites created based on this platform are responsive and can be browsed on any mobile device, including tablets.

The website builder is currently considered one of the simplest and most intuitive DIY website builders ever. It comes with a simple editor, which is more efficient as compared to those of standard drag-and-drop website builders. SITE123 also allows sharing your website content and updates on social media to spread the word about your business.

Let’s see, if it is as easy as it sounds in reality.

  • Exceptional ease of use and convenience.
  • Works well for newbies and web design pros.
  • 24/7 live chat support in 11+ languages.

1. Pros and Cons

SITE123 is a nice website builder for newbies. It has a list of notable benefits everyone should be aware of. Let’s have a look at the pros and cons of the website builder now.

Simplicity, ease of use, no coding and web design skills required;
A rich choice of templates and nice customization tools;
An opportunity to create many websites using one account only;
Responsive templates;
Availability of plugins and numerous options making it possible to work with different SEO parameters.
Inappropriate range of settings for professional users;
Too simple online shops and landing pages (but they are good enough for the most users);
Parameters of a free plan and some paid plans notably limit the opportunities to create a large functional website;
Ads can be removed only in a Premium plan.
  • Multiple responsive and customizable designs;
  • Multilingual websites;
  • Form Builder, Logo, and Customer Interaction tools.

2. What Is It Good for?

The website builder may suit different needs. First of all, it helps to create multilingual websites without special configurations, which ensures global outreach. Secondly, it offers layouts for different types of projects. They may include online portfolios, business cards, digital shops, and small business websites to represent your services to the target audience.

Unfortunately, a limited pack of features will not let you scale your project. The platform will meet the simple needs of a simple project without the potential to grow or expand in the future. The good news is that the service is mainly oriented on users and business owners, who need a website quickly, easily, and without settling for less when it comes to quality and professionalism.

The fact is that SITE123 is so simple and easy-to-use that even newbies can design custom-built websites with it. No coding, web design skills, or experience of working with databases and hosting settings are required to build your website with SITE123. The SITE123 website builder also has a user-friendly and understandable multilingual interface which is available in more than 15 languages. So, let’s test it now to make unbiased conclusions.

3. Ease of Use

The platform claims to be one of the simplest website builders in the niche. Apparently, it will take users not more than 60 minutes to go live with a ready-to-use project built from the ground. The main benefit here is that the system comes as an all-in-one solution with no need to take care of domain and hosting. You get everything needed with a single plan. Besides, Site123 has a free package to let users test how the tool works.

Signing In

To enter the website builder, you will have to complete a simple registration. It will take only three simple steps. First of all, the system will ask you to indicate the type of future project. Users may choose from blogs, digital stores, small business sites, event projects, calendars, portfolios, CVs, and others.

SITE123 choose site category

At the next stage, you will need to give your website a name. It is very important to think of a good one, as the system will use it when generating a domain. The good news is that you will be able to change it in general settings inside the dashboard but ONLY BEFORE you publish the website.

SITE123 add online store name

The last stage is to log in using a Google or Facebook account. Another way is to indicate the user’s name, email, and password. Once you are done, the system will let you walk inside the admin panel.

SITE123 lets get started

Template Editing

The SITE123 dashboard is very easy to use, intuitive, and understandable even to a newbie. It contains only useful options and features that affect the quality of websites you will create. It is so simple that even a newbie can learn it in less than 10 minutes. This is the place where you can start editing your project, pick a domain name for it, and customize the major website settings.

As soon as you are done with that, you may proceed to your website development and design customization. Fortunately, the website builder comes with a simple, intuitive, and understandable control panel. It grants access to the following sections: Homepage, Pages, Design, Settings, Domain. The preview option is available here as well to let you see the way your newly-created website will look on different mobile and desktop devices.

Each of the sections can also be managed and edited in detail. SITE123 is a good pick for whoever wants to build a website and does not have the knowledge in the area and for those who don’t know a lot about the process of website creation yet.

Going Live

When you are done with editing, you may finally go live. All that is left is to connect a domain or use the existing one provided on default. Site123 makes it easy to connect your own domain or buy a new one right from the dashboard. Simply type in the name and get several variants with not occupied domains available for purchase.

  • Fast and simple registration.
  • Domain purchase opportunities.
  • Desktop, mobile, and tablet mode.

SITE123 makes it possible to access the Dashboard itself. This is the place where you can see all the websites you have created. You can edit, copy, and delete them, add new ones, set up domains, check your balance, etc. You can also look through the list of incoming messages, orders, comments, and newsletters for each website.

SITE123 Dashboard

SITE123 comes with a visual editor without the ‘drag and drop‘ feature: all changes at the website are made through the sidebar settings and are seen in the real-time mode.

SITE123 eCommerce

For those who are going to use SITE123 to launch functional, logically-structured, and visually-appealing eCommerce stores, the system offers an advanced eCommerce tool that allows creating an impressive online store for effective customer generation.

Site123 store

With SITE123, you’ll be able to manage the orders and products to boost your online sales and provide customers with flexibility of choice. It is also possible to adjust your web store design based on the niche you specialize in. This concerns all the elements of your online store, starting with show window design and up to the shopping cart look. SITE123 also provides multiple currency choice options, offering a broad range of local and international currency types, the list of which is being updated on a regular basis.

The website builder now comes with several payment methods such as PayPal, Stripe and 2Checkout, Braintree, Square, Amazon Pay, and more, which makes it possible to accept payments online. If a user cannot make online payments for some reason, the system allows making use of the offline phone / bank transfer option.

Another highlight of the SITE123 eCommerce toolset is the ability to create and manage coupons to offer discounts to users shopping in your store. Most customers appreciate this option and will be more likely to come back again. Apart from that, the SITE123 website builder lets you set product characteristics (color, dimensions, material, price, discounts, etc.) and subdivide the goods into categories based on these parameters. This contributes to better perception of products by customers, encouraging them to buy from you in a simple and convenient way.

You can also benefit from making use of this option as you won’t have to duplicate products available at the website. Furthermore, you will be able to add as many product photos as needed allowing the potential customers to view the goods from different angles, exploring their special characteristics.

Another advantage of SITE123’s eCommerce engine is an opportunity to add new products to the catalogue, and also to the homepage of your web store. This is how you will notify users about new arrivals, encouraging them to browse the assortment of available products. The feature helps draw in more clients and shows that your online store is regularly updated.

SITE123 also allows adding ratings (from 1 to 5) to user testimonials. This lets you see whether other users are satisfied with the products/services and whether they agree with the reviews of other customers.

Among the other advantages of the SITE123 eCommerce tool, it makes sense to mention multiple gateway integration, tax and shipping settings, selling digital products along with physical ones, shopping cart display in the web store menu, store inventory system set up, display of related products, product categorization options, and more. These features make SITE123 a great choice for users, willing to establish a reliable web store presence.


Launching a blog is an effective way to give your website better online exposure and attract the attention of users interested in your niche. This is a helpful tool to post versatile content, including articles, your own posts, photos, videos, audio files, etc. Topics may differ with regard to your blog specialization and the goals you pursue. Creating a blog with SITE123 doesn’t take much time and effort as the system provides you with all the required tools and options needed for this purpose.

You can choose wide variety of high quality blog templates based on the style, theme, and features you need. Having written a new post, you don’t have to add it immediately to your blog. The scheduling option allows you to set the date and time when you would like your posts to be published. You can go on a vacation or plan your everyday life as you need, for example, and the system will automatically update your blog with new scheduled posts.

Site123 Blog

SITE123 also has a great blog commenting system which allows users to leave their comments under each post, share their ideas, and initiate discussions on the topics tackled. The feature is a nice tool to grow your website traffic and keep your blog interesting and live. If you don’t wish to approve each blog comment, you can set up the auto confirm feature, which will automatically accept all the blog comments without any preliminary moderation, thus, saving your time and effort. At the same time, the system makes it possible for you to reply to each comment individually. If you wish, you can use the Disqus or Facebook comment systems when managing your blog comments.

If you wish to allow users to follow your blog updates on time, SITE123 makes it possible to generate the RSS feed readers clients can use to track the blog updates. The option is easily accessible in the settings section. You can also enable the feature that shows the date of your blog post publication. This is one of the best ways to show how regularly you update the blog and how contemporary it is.

Showing the date that a blog page was published is a great way to show your readers when you published the post. This shows how contemporary your blog is and is excellent for letting your viewers know that your website is being consistently updated.

SITE123 also makes it possible to remove social share buttons from your blog. This is a handy option that lets you make sure users won’t be able to share your blog posts via their social media accounts. This is also an effective measure that helps retain website visitors instead of redirecting them to external social media accounts.

Website Access

The website builder allows setting website access rights with regard to your needs and requirements. There is an opportunity to set your website as Members Only to make it accessible only by those users you will assign website access rights. To do this, go into your account, get to the dashboard, click the Settings, and then the Website Access button. You will be offered to choose the Members Only feature. To grant website access to another user, you will have to specify the email address of this person, who will receive the access code via email. This is quick and easy for everyone.

Customer Interaction Tools

SITE123 comes with several handy customer interaction tools. You can make use of the Schedule Booking feature to let clients book their appointments directly at the website with regard to their scheduling needs. The same feature exists in the Restaurant Reservations feature. The system allows accepting, confirming, and cancelling table reservations on the website, which also contributes to ease of use and customer convenience. Finally, you can sell tickets for the upcoming events and customize them online.

Logo Tools

SITE123 makes it possible to design and integrate a business logo into your website. The system offers access to built-in tools that help make your logo look impressive and attractive. You can make use of the cropping tool, website logo size slider, header size adjustment options, pick logo style, and font size, etc. It’s also possible to use any icon as your website logo, if you haven’t got a ready-made logo or time to design it.

Custom Form Builder

With SITE123, you can create and integrate impressive custom forms into your website by using the high end form builder tool. The system offers a broad selection of custom form layouts and features you can insert, remove, and customize with regard to your needs.


Making sure a site is protected from unauthorized access is a must for any website owner. Realizing this necessity, SITE123 allows connecting the secure SSL encryption protocol to your project, thus, making you feel sure about its safety.

SSL-certified websites have a higher degree of confidentiality, while the data they contain are protected by the advanced security settings 24/7. SITE123 offers this option for free.

Email Accounts

Having an email that will look like will contribute to your website promotion and traffic growth. This gives any website a professional look, not to mention the increase of your business reputation and growth of customer trust. With SITE123, you can create and activate your domain-related email at no cost at all!

Multilingual Website

SITE123 has launched a very useful language tool for international businesses. You don’t need to create a separate website in other languages, you can simply add another language version to your website.

SITE123 Multilingual Website

This website builder has a set of features I have never seen in any website builder before. The system automatically translates all headers, subheaders, and content of your site. Using the Language manager, you can edit the default website translation in a split dialog window, where in the left side there is your original content and on the right side you have the content from another language version. The number of language versions can be up to 5 languages (depending on your pricing plan).

SITE123 Website Builder Review

You can also connect a separate domain name to each language version in one click – the dream of many webmasters who work with multilingual websites.

App Market

The website builder offers an impressive App Market with lots of extensions and add-ons to be integrated into a project. The selection of apps is impressive and they are subdivided into categories to simplify the choice. You can browse the following sections to find the application that works best for your type of project: Analytics Tools, Live Support Chat, Marketing Tools, Webmaster Tools, Forms, Booking, Galleries, Pricing, Online Store, Social, Payment Gateway, and Popular. If you don’t manage to find the required app, the search filter option available here will help simplify the task.

site123 app

All in all, SITE123 is a great choice to develop business websites and blogs. You can also create a small or midsize eCommerce store, but get ready to add all the products manually. There is a shopping cart and an opportunity to integrate PayPal and Stripe and other leading online payments methods.

  • eCommerce and blogging engines;
  • Multilingual websites;
  • Customer interaction and Logo tools.

5. Design & Templates

Right after the registration procedure, you will be offered to choose one of the categories for a future website (restaurants and food, business, photography, art, CV and portfolio, marketing, medicine, technologies, sport, fashion and beauty, online-shop, etc.). Each category has from 5 up to 10 themes. The quality of templates is high, although, their versatility is a bit doubtful. Fortunately, customization tools at SITE123 are flexible and easy-to-use. You can apply any of 13 tools for each template. In this case, the positioning of blocks will notably change.

Color styles are also adjustable in the platform. You can choose any color scheme offered or adjust it manually.

It is also possible to change menu button styles, fonts, and enable/disable social media buttons. Changing templates on the go is not allowed here. Each of them comes with thematic demo-content. If the template you have selected has not come up to your needs for any reason, you can quickly adjust it by removing or adding pages straight from the editor.

Another point I want to share is the free image and icons library. Such a tool is great for novices who need to customize a website without browsing the Web searching for the icons or mages they need.

Site123 Templates

To sum up, SITE123 offers similar, high quality templates. The only thing that differentiates them are the images in the demo-content. You can change the structure and design of the home page, enable parallax effect and transparency, upload your own images, and change fonts and color schemes. The website builder also offers an opportunity to create a site in two variants, specifically one-page and multi-page. Correspondingly, you will get either a landing page or an ordinary website with the same content. Anyway, this website will be responsive to fit any display sizes.

  • Quality responsive designs;
  • Rich choice of categories;
  • Extensive design customization options.

6. Customer Support

One of SITE123’s big advantages is its 24/7 live chat with real agents. The support on the chat is given in English and in another 12 major languages such as French, Spanish, Portuguese, Italian, etc. My live chat test proved that those guys really work online. They answered my questions in 1-2 minutes.

Additionally, users will appreciate a comprehensive Help Center with a wide range of issues and areas covered. Here you may search for specific questions as well as opt for ready-to-use articles and guides on how to create pages, set SEO settings, create new events, configure eCommerce options, etc.

SITE123 customer support

To make the process even easier for users, who have just registered, the system offers a welcoming video tutorial right inside the dashboard with all major steps described in detail.

  • Video and text tutorials;
  • Live chat;
  • Multiple system tips and recommendations.

7. Plans & Pricing

Unlike other website builders with multiple complex subscriptions, Site123 offers two major plans making it clear and simple for users to decide on what they need. Those plans include:

  • Basic ($10.80/mo) – 10GB of disk storage space, 5GB of bandwidth, free domain;
  • Advanced ($16.80/mo) – 30GB of disk space, 15GB of bandwidth, sell up to 50 products/mo;
  • Professional ($22.80/mo) – 90GB of disk storage space, 45GB of bandwidth, 500 products for sale/mo;
  • Gold ($28.80/mo) – 270GB of disk storage space, 135GB of bandwidth, unlimited products for sale.

Premium plans are enough for a small project within giving users a chance to scale or grow their business, as they will definitely require improved capacity and resourcefulness.

  • Affordable pricing;
  • Free and paid plans;
  • Prices vary depending on the location.

8. Website Examples

After we have looked under the platform’s hood, we may check several website examples built using Site123:

P.S. Infinity – a wedding photographer

P.S. Infinity – a wedding photographer

Lilley Wilding – a fashion photographer

Lilley Wilding – a fashion photographer

Sofie’s Lounge – restaurant

Sofie’s Lounge – restaurant

The Muddy Wheel – a songwriter

The Muddy Wheel – a songwriter

The Ivy Barn – designer furniture

The Ivy Barn – designer furniture

Lynn’s Flower Pot – wildlife photography

Lynn’s Flower Pot – wildlife photography

9. Conclusion

  • Simple website builder
  • An unlimited free plan
  • Integrated eCommerce and Blogging
  • Good for small business and portfolios

SITE123 is an excellent website builder for most users. It can be used to create business websites and online stores, as well as galleries, portfolios, and more . There is also an option to build blogs and landing pages of great quality that will surely meet the needs of professionals. Setting up plugins can notably expand the functionality of the system, and this makes the website builder a versatile tool for creating different types of projects.

While testing the platform, I have concluded that my initial impression on SITE123 corresponds to its real features. The website builder is great both for personal use by newbies and for professional web designers. It looks reliable and nice attractive, and its functionality is sufficient to work with clients’ websites.

Howard Steele
Review Date
Reviewed Item
Author Rating

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

» Reviews » SITE123 Website Builder Review