If you’re a musician, we are sure you’ve already got a Facebook fanpage and a SoundCloud account to share your music, keep you fans updated and promote upcoming events. But is it enough of a web presence for your music?
While there are many bands and artists, who are quite satisfied with the functionality they get from Facebook and other social media, some want to get something more personalized. Having your own website with a custom domain not only looks a lot more professional, but also opens doors for new ways to engage your audience.
Nowadays, the launch of a musician’s website is not as complicated as it used to be several years ago. At the same time, this step should be the number one position on your list, if you aim at going online to present your talent and enrich your fan base.
The good news is that today creating a music website is a relatively easy task. With so many versatile and specialized music website builders out there, nearly anyone can set up a full-featured website, without having to write a single HTML tag. Just consider the website creation steps when launching a musician’s website:
Sign up for a website builder you have chosen. Follow the instructions it provides to complete the procedure in less than a few minutes. The majority of contemporary website builders make it possible to register either through your e-mail or social network accounts. Both variant are simple, understandable and quick.
Choose a template. Generally, template galleries offered by popular website builders are very extensive and you can easily find the one meant for musicians. If you can’t find the one, choose any template you like and customize it with regard to your needs.
Customize the template. Make use of a variety of editing options and customization tools to get the template that meets your needs and preferences.
Add the content. This is, probably, the most challenging and time-taking part of the whole web creation process, but it allows you to get the website of your dreams. Think about the elements you would like to add. Don’t forget about the texts, widgets, audio/video content and what not. Your choice is almost unlimited. Make use of it to get the expected result.
Publish your website. As soon as you are done with adding the content and customizing the template, publish the website and watch the result.
Purchase a domain (if you don’t have one). Even though, the majority of website builders offer free plans and subdomains, you will need a domain of your own – the one, which will make your website stand out from the crowd. An opportunity to get a domain is available in the paid plans, which are quite affordable even to the newbies. By getting the one, you make sure that your website will be successful and popular.
Prior to creating a website of your own, you have to be aware of the special elements your website should include. The latter are as follows:
Audio/Video Player. Incorporation of this widget into your musician’s website will help attract the audience and keep them encouraged into listening your music compositions and watching your video clips/concerts. Don’t leave the player in the auto-play mode. The fact that the users are willing to listen to your music doesn’t mean that they will be eager to listen to one and the same song over and over again. Random choice is a much better option.
Detailed and Informative Descriptions. If you are going to launch your own musician’s website, this means that you also wish to become more popular and drive the attention of your audience. Correspondingly, the users may not know, who you are or what band you play in. The availability of informative and detailed descriptions that will come with your tracks or videos will be of great help for those, who wish to find out more about your career.
Call-to-Action. By adding a call-to-action button to your online resource, you make sure the users will understand what to do and how to browse your website to get the most out of information posted there. This is one of the smartest ways to promote your website on the web.
A Web Store. When you launch your own website, your goals are surely not limited to presenting your talent only. One of your objectives should be an opportunity to sell your music to all those users, who like your creativity and wish to have your albums at their personal disposal. Embedding an online store is a smart step in this respect.
It’s high time to explore some platforms suitable for creating websites for artists and bands now. We’ll start with the most suitable platforms. Among versatile site builders that support deep customizing, we can recommend Wix and uKit. Though they have a steeper learning curve, they offer enough tools to create unique music websites. So, let’s take a closer look at them.
Wix – The Best Website Builder for Musicians
Wix is, probably, the most popular and, at the same time, the most versatile website builder that definitely suits the musician’s website. This platform is a classic variant of drag&drop website builder. This means that you can customize selected templates as you want with regard to your needs. It’s a notable merit and a big disadvantage at the same time. By changing website design in such a way, you can’t switch to another website template.
Wix has a separate template section dedicated to music. It is subdivided into four categories: you may choose between Solo Artist, Band, DJ or Music Industry website templates. They differ not only in colors and design, but also in content style, number of pages and type of a website. For instance, Band templates include the eCommerce feature, so that the website visitors could easily book or buy tickets.
If you want to start with Wix, but don’t want to subscribe, you can create your music website with a free plan. In this case, your website will be published with URL like username.wix.com/sitename. It’s not so convenient and readable, but it allows testing the way your web-project works. Wix paid plans start from $4.50/mo (with this plan you can only connect your domain name to the website, the ad-banner is still here). Advanced plans – Combo, eCommerce or Unlimited allow making a full-featured website.
uKit – The Best Platform to Create a Promo Website for Musicians and Bands
If Wix is too complicated for you (and it’s really a bit complicated for web design newbies), there is a good alternative for that massive website builder – uKit. This platform was created to help small business owners (and musicians) make their presence over the Internet faster. uKit is easier to use as compared to Wix – all menu items, widgets and blocks are intuitively understandable.
Having fully-responsive templates and all-featured set of options for making an attractive website, uKit’s subscription costs much cheaper than that of Wix. Thus, for $4/mo you get a complete website with useful widgets to meet the needs of musicians (like SoundCloud, Youtube or Vimeo).
Although, there are dozens of versatile and specialized website builders, Wix and uKit drive special attention. The first one is, probably, the most popular service all over the world and its music website templates as well as new ADI interface make creating music website process just like a game. The second one is a bit more serious, but it also comes with good responsive music templates, SoundCloud widget and lots of other useful options.
uKit and Wix website builders are not competitors here – each performs a specific function. uKit is for small music websites, while Wix is mostly for large music bands or sound studios projects. Which one is better? It’s up to you to decide that! Try both of them and then choose the one that suits you most of all!