Are you currently going to effectively promote your business, but can’t decide what to start with? What you should know is that successful business development is unthinkable without reliable web presence.
Having a small business website is an advantage in itself. It helps achieve several goals at a time. Regardless of the niche you specialize in, a website remains the top notch destination for clients and business partners, who are interested in dealing with you.
Businesses that have online presence are more credible. Users consider it safer to deal with them as compared to those companies, which are not available on the web. Taking into account the 24/7 website accessibility, it becomes obvious that this factor may have notable impact upon the client base and its growth.
Finally, a business website will help save your time and effort, eliminating the need to be present in the office all day long waiting for the potential clients to arrive. Instead, you will have enough time to make up your plans for the whole day, thus boosting your business promotion.
That being said, we can conclude that having a website is crucial for any serious business. With multiple web building opportunities, it’s not easy to choose the best solution that will ideally work for your website development. Read on to find out the most effective web building options to choose the one you’ll further work with.
Small Business Website Builders
As soon as you decide to run a small business website, you’ll come across various options. If you are ready to invest much into your website development, then you can hire a web design studio to do this work for you.
However, that’s not the best idea, if you wish to be in charge of the web building process to further manage and update your website when needed. One of the best and the simplest DIY options is using a website builder. These services allow building different types of projects, which range in functionality, feature sets and result provided.
If you are right about to launch a full-featured small business website, it really makes sense to find out more about the most popular website builders. Here are their major advantages you should be aware of:
- Convenience and Ease of Use. Website builders come with a set of tools, which are easy to master even for newbies. This is because the systems are specially designed for users, who are not aware of programming skills and they also offer advanced functionality for proficient web designers.
- No Coding Skills Needed. You don’t have to learn coding basics as the web design process is intuitive and simple here. As a result, websites built with the systems are logically-structured and have decent designs.
- Business-Focused Features. Small business website builders come with lots of features specific for this very niche. They offer widgets, apps and extensions you can integrate into the project to boost its performance and avail decent result.
- Templates. The systems offer multiple business-specific templates to fit diverse spheres. They are usually mobile-optimized to be available on different devices for client convenience.
- Affordability. The prevailing amount of website builders have flexible pricing policy and offer different cost options to meet specific user needs and budgets. The choice of the plan generally depends upon the goal you plan to achieve and the range of business promotion services you need.
When it comes to the choice of the best small business website builder, most users feel somewhat puzzled just because they don’t know, which service will work best for them. Let’s review the major options and advantages of the most featured website builders so that you could know what to expect from each of them.
Wix – is currently the most well-known all-in-one free website builder. The variety of templates, design customization tools, features and affordability have made it a decent tool to build different types of projects, including small business websites.
The system is a great solution for entrepreneurs, who are not web design experts and don’t have time to learn the intricacies of the web building process.
Whether you plan to launch a small-to-medium web store, connect a blog or a forum to your website or build a business site, you will find a suitable template here. All Wix themes are mobile-optimized and there is an opportunity to make use of the mobile editor to ensure nice mobile display quality. The changes you will make in the mobile version are not displayed in the desktop mode, while the edits made in the desktop website variant will be visible in the mobile version.
If you are not a web design expert or just feel that you lack time to develop a website on your own, you can make use of the advanced Wix ADI tool. The feature allows building a website in the automatic mode. What you need is to provide the business info you wish to be available at your website and the system will take care of the rest.
Another Wix advantage is email marketing feature. It allows creating stunning emails and sharing marketing campaigns in no time. Wix ShoutOut offers customizable styles, professional templates with ready-made layouts, easy contact integration. You can also make use of social media tools and stats tracker to check your website statistics. This is exactly what your business needs for effective promotion.
• Free Business Templates – Yes;
• Email Distribuition – Yes;
• eCommerce – Yes;
• Mobile Editor – Yes;
• Cost – free to $24.50/mo.
Do you intend to launch a small-to-medium online store, but don’t have time to deal with specialized website builders? Then go ahead to explore Wix Stores – the feature that will let you launch an eCommerce website optimized for mobile viewing. Select the template, upload your web store info, contact details, products and their specifications, enable eCommerce features and set up payment/shipping options to run a web store that will come up to your needs and expectations.
Wix also offers multilingual support, powerful blogging and social networking features. It allows connecting and managing a blog, which comes with a range of social networking tools. This feature makes it possible to interact with the target audience to find out their reviews and track the efficacy of business development.
Due to the convenient and easy-to-use Wix SEO Wiz, you’ll be able to control the efficacy of your business website promotion. With this purpose, you can set up SEO parameters, track website statistics, integrate required tools and widgets and perform other actions to make sure your small business website obtains high ranks in Google.
The cost of using the website builder is moderate. There are several plans you can choose from based on your web design skills and business expectations. The cost of the plans ranges from $4.50 and up to $24.50 per month and there is a free plan you can use to test the entire feature set of the service. This is convenient, simple and effective.
uKit is the best price-quality correlation in web-building niche. The platform has distinguished itself as a small business website builder and, thus, its entire feature set is focused on the completion of this task. uKit is extremely easy-to-use and it doesn’t require the awareness of coding skills. It is a nice solution for building websites for small company owners and private entrepreneurs, who are always pressed for time, lack web design knowledge and are not ready to invest much into website development.
uKit template collection is one of the most impressive in the niche. It enlists hundreds of responsive templates divided into business categories for the ease of search. You can change the template on any stage of the web design process, while the content will be saved. Template customization process is also simple. Just access the dashboard to check out the tools you can use for this purpose.
Being oriented on business promotion, uKit comes with amoCRM integration option. It simplifies the process of customer/order management.
• Intuitive editor – Yes;
• Responsive design – Yes;
• CRM integration – Yes;
• Promotion options – Yes;
• Cost – $4 to $12/mo.
As to the business-specific feature, uKit abounds in them. Thus, uCalc cost calculator allows customers to find out the cost of products/services before they place an order. Business widgets like Timer and Timeline, for example, allow keeping control of the major order completion parameters (time and stages).
uKit eCommerce features are worth separate attention. The website builder provides users with an opportunity to launch and then manage a small web store. Actually, you can go two ways here. You can either connect an eCommerce widget to your website and set up the parameters or integrate the Ecwid plugin to start selling online.
As to the price aspect, the website builder is one of the most affordable solutions in the business web building niche. Its plans are cheap, while the range of features they offer is above the average. The cost of the cheapest plan constitutes $4/mo, while that of the most expensive option is $12/mo. Let’s face it – you won’t find cheaper rates for such an immense functionality!
Shopify – is the top choice to launch a powerful eCommerce website. The website builder is a renowned eCommerce software, the feature set and tools of which are geared towards the design of all types of online stores. There are no eCommerce features Shopify lacks – take a look at the system’s features and tools to find out how much it has to offer. The website builder is a nice choice for beginners as well as for professional web masters, who specialize in eCommerce website development.
Being a completely eCommerce platform, Shopify offers a broad range of flexible and powerful web design tools. Its Point-of-Sale or POS system makes it possible to sell products at your own retail storefront. The use of the external card terminal, offline order acception, automatic synchronization with Shopify account, ability to launch several user accounts, Quickbooks synchronization, report option – these are only a few advantages of this feature.
• Full Featured Online Store – Yes;
• Own CRM – Yes;
• Marketing Actions – Yes;
• Responsive Templates – Yes;
• Cost – $9 to $299/mo.
Shopify makes it possible to integrate a shopping cart and a “Buy” button to enable customers create the required amount of product cards. The system will automatically generate product embed codes to add the product lists and collections to the website.
Integration of Shopify with Amazon Marketplace is done in a few simple clicks, while the result of this synchronization will exceed your expectations, if you plan to sell products on both platforms. Multichannel support will be of great help here as well.
Among the other eCommerce features that make Shopify stand out from the crowd, it makes sense to mention availability of over 70 payment gateways, abandoned checkout recovery, Shopify App Store, multi language support, product reviews, customer profile access and more. They ensure positive online shopping process and decent result.
Shopify is not a cheap website builder, but its feature set is worth the investment. The system has three plans, the cost of which ranges between $29 and $299 per month based of the features included. The 14-day free trial allows exploring the website builder to make the right decision on its further use.
Ucraft – is a modern DIY website builder, which works great for the completion of any business tasks. The system is a nice pick for first-timers and web design pros, who have an intention to start and manage business websites, landing pages, blogs and other projects. Websites created with Ucraft are responsive, 100% customizable and, web stores easy-to-manage. They come with full-screen blocks and flat design, which contributes to their contemporary look and feel.
The website builder offers a variety of advanced features. Its integrated eCommerce engine is easy to use for everyone, who pursues a goal to start an online store. The system provides a list of eCommerce-specific features that simplify the web store creation process. These include product catalogue, integrated shopping cart, image uploading and set up, social media integration, opportunity to connect with 8 popular and profitable sales channels, organize and hold discount campaigns, issue discount codes for selected products etc. The system also offers multiple shipping and payment options, the choice of which depends upon the location aspect.
Blogging functionality of the service is effectively realized via the application of the Articles App. The feature makes it possible to start blogs or add news sections to the existing websites. It takes a couple of minutes only to make a post, create new blog page layouts, integrate commenting systems, connect social media buttons to each post so that users could be able to share the articles they like.
Ucraft has a free Landing Page Creator, which lets you create and update quality landing pages to showcase your ideas, products or services, drive organic traffic, generate leads and reach other business goals. There are many landing page templates to choose from in the design collection of the service.
Another Ucraft highlight is its free Logo Maker. Whether you wish to improve your existing business logo or create a brand new one, the tool will let you do that with ease. You’ll be able to design a unique logo out of standard icons or upload your own logo to boost its design and style. To make your website logo personalized, you are welcome to experiment with colour schemes, titles, fonts, shapes, styles, sizes and lots of other available design parameters. Detailed instructions will help you complete the task with ease and gain excellent result.
Ucraft template collection is not that rich. Encompassing 63 free professional responsive templates only, it allows for creative freedom and offers code injection option to personalize the selected themes. A set of Designer Tools comprised of typography, UI Kit and form builder and layout, makes it possible to get the most out of Ucraft design customization options.
Speaking about the price aspect, the website builder offers a free 14-day trial that lets you unveil all the features and services the system offers. The system also has the unlimited free plan, which comes with lots of restrictions, though, and works well for personal web building needs only. As to the paid plans, Ucraft has three subscriptions. Their cost constitutes $10, $21 and $39 per month correspondingly.
SITE123 – is a free and functional cloud website builder, which offers a convenient WYSIWYG editor and makes it possible to develop versatile projects. The service is known for its simplicity, intuitive web building approach and convenience. It has much to offer to web design experts and it’s also quite understandable for beginners.
This all-in-one website builder comes with a broad selection of responsive templates. They are versatile and free. They come up to multiple business spheres and can be effectively customized with regard to the niche you specialize in. If you cannot find a template you like, you can design a website from scratch. This doesn’t take effort and time as well.
SITE123 offers multilingual support. As a result, you can create the required number of website language versions based on the target audience you plan to reach abroad.
The website builder comes with a convenient and effective eCommerce module. Its use allows launching and managing powerful online stores with multiple options. You can manage product assortment, set up payment/shipping details, launch and update discount coupons, manage PayPal payment options etc.
Small business websites created with SITE123 look appealing and are quite functional. The cost of using the service ranges from $10.80 and up to $28.80 per month. There is also a free plan, the features of which are enough to test the system before opting for a paid solution. The rates differ with regard to the functionality implied by the plans.
Bookmark – is a cloud-based website builder, which comes with the Artificial Intelligence feature. The service is full-packed with business-specific options and allows building well-structured projects. Business websites and online stores launched with the platform have decent look and excellent performance.
You can create a functional business website or an online store in a blink of an eye due to the advanced AIDA (Artificial Intelligence Design Assistant) tool. The entire process of website creation doesn’t take it longer than a couple of minutes, while the result will certainly impress everyone – so functional AIDA is! Just provide your business info and watch the way the assistant creates the website for you.
Bookmark doesn’t have standard templates you can customize to fit your niche requirements. It is AIDA that offers a broad selection of free integrated themes, which differ in structure and are responsive by default. Select any of them to start working on your small business or eCommerce website. The platform supports over 50 languages, due to what you can create those website language versions you need to reach the target audience abroad.
The website builder makes it possible to track your business website performance by means of using integrated statistics collection tools. There are also multiple mobile apps that allow for quick and effective website management from any location you are in.
You can use Bookmark for free to launch a simple site. The cost of premium packages is quite affordable. To get a full-featured business or eCommerce website, you can choose one of twopaid subscriptions. Their cost ranges between $11.99 and $24.99 per month based on the terms and featured included.
Gator – is a simple and handy website builder, which initially targets inexperienced users with little or no web design experience. The service is run and managed by HostGator – one of the most well-known hosting providers in the world. The system comes with an intuitive drag-and-drop website editor, abundance of well-customized templates and nice feature set, which cut down the web design hassle to the minimum. Gator works well for the development of personal websites, blogs and small business projects, the major objective of which implies the promotion of certain products/services.
Gator provides basic feature set, which allows for convenient and effective web design process. One of its strong points is social media integration that makes it possible to embed content from the world-popular services like Twitter, Facebook, Instagram etc, directly into your website. You’ll get access to social media buttons, rich image galleries, live feeds and other tools to ensure rewarding web presence.
What’s more, Gator makers it possible to track useful information related to your website performance due to the integrated analytics. Thus, it will be easier for you to control the traffic flow, conversion and website abandonment rates. Whatever pricing plan you will go for, it will come with the connected SSL Certificate, mobile ready designs and domain name.
Additionally, the website builder has a huge App Market, offering lots of add-ons, widgets and applications for advanced on-page website customization. The market is free for all user categories.
Gator template collection is quite impressive, even though, it’s not that rich as compared to other popular services. The website builder offers responsive templates that are divided into thematic categories to simplify users’ choice. Mind, however, that Gator templates are quite standard and they don’t work well for websites that have distinct creative focus (like portfolios, for example).
The undeniable highlight of the website builder is the fact that it comes with HostGator hosting by default, which provides the unlimited storage space and bandwidth, irrespective of the subscription chosen. This means that you’ll be able to upload the unlimited amount of content to your website without having any concerns about its load speed and other crucial technical parameters.
The pricing policy of the website builder is rather moderate. The website builder offers three pricing plans, the cost of which goes down depending upon the subscription term you choose. To be precise, it’s possible to sign up for the system for one month, one/two years. The longer the term is – the less the eventual cost of the plan will be and the more money you will save in the log run. Thus, the platform has three paid plans, namely Starter, Premium and eCommerce. The cost of the plans constitutes $3.84, $5.99 and $9.22 per month correspondingly, granted that you opt for a 2-year subscription. Mind that Gator doesn’t offer a free plan or a trial, which means that you’ll have to pick the paid option right from the start.
WordPress – is a renowned Content Management System, which has won worldwide popularity due to its powerful feature set, abundance of integration features and advanced design customization options. The system was initially created as a blogging platform and, thus, you won’t find a simpler solution to start and manage a blog. This, however, does not mean that you won’t be able to use the system for the development of other project types. On the contrary, WordPress works great for the creation of business websites, landing pages and even web stores. Everything depends on your objectives, web design endeavours and result you expect to avail in the long run.
When it comes to the functionality aspect, WordPress definitely prevails over its multiple competitors. The system stands out from the crowd due to its powerful plugin integration options. There are lots of WordPress plugins out there and it’s up to you to pick and integrate those, which are the most suitable for your website. Thus, you can choose plugins for eCommerce websites, business projects, portfolios, restaurant and wedding projects as well as websites belonging to other popular niches. There are also plugins, which can extend your website functionality, letting you keep track of its statistics, marketing and SEO parameters etc.
The recent WordPress 5.0 version has introduced the advanced Gutenberg Editor, making the system similar to standard website builders in terms of code editing options. There is no longer the need to work with complex codes, when building websites with WordPress and its Gutenberg Editor. Instead, you should individually set up and integrate only those blocks you actually require for your project.
WordPress is also known for its high end templates. There are thousands of them available in the global network and you may easily choose from free and paid versions. To create and publish a website with WordPress, you won’t go without reliable hosting. When it comes to this CMS, the choice becomes obvious. The system officially recommends Bluehost as the top notch hosting provider that can cover all the hosting needs of their users. The host is characterized by strong uptime rates, fast page load speed, affordable pricing policy, safety, huge marketplace with hundreds of plugins, add-ons, apps and scripts, extensive content marketing and SEO options, eCommerce focus and multiple applications to be integrated into business websites. The cost of using Bluehost will surprise everyone. The hosting provider offers three paid subscriptions, namely Basic, Plus, Choice Plus and Pro. Their cost is $3.95, $5.45 (for the Pus and the Choice Plus plans) and $13.95 per month. Let’s face it: the prices are more than affordable and, thus, are really worth the attention.
As to the cost of using WordPress in general, the CMS is free for download and installation. However, you’ll have to pay for the use of external plugins, themes, widgets and add-ons. Likewise, you’ll have to buy domain name and pay for the hosting to make your website accessible on the web.
The choice of a website builder that will meet your web design needs is quite responsible, but this fact doesn’t have to frustrate you. Prior to making the final choice, consider all the features the platforms mentioned in the article can offer you. Realization of your actual web building needs is the key to your success.
TOP Small Business Website Builders:
Wix is a popular and free all-in-one website builder, which comes with the intuitive WYSIWYG editor and allows creating full-featured business websites. The service is known for its ADI tool, rich template collection and design customization tools.
uKit is initially known as a small business website builder. It comes with excellent responsive templates and a set of business-focused features, which are needed to get decent result.
Shopify is a renowned eCommerce software. It allows creating small-to-large online stores with advanced performance and outstanding designs. The platform encompasses a long list of eCommerce features, the use of which will ensure the unsurpassed web store design experience.
Ucraft is a cloud website builder, which comes with multiple features, design customization tools and high end templates. The system is a nice choice for all user categories and it works well for the creation of landing pages, blogs, eCommerce websites and business projects.
SITE123 is a cloud website builder, which features exceptional ease of use and allows building business projects by providing multiple features and web design tools.
Bookmark is a platform, the highlight of which is an advanced AIDA assistant that automatically creates a small business website for you by using the submitted information.
Gator is an easy-to-use website builder, which is included into the HostGator service pack and comes with this host by default. The website builder allows for the development of business websites, online stores and blogs, but you can also pick it for other website development purposes.
WordPress is a high end Content Management System, which focuses on the creation of blogs, web stores and business websites. The platform is known for its top notch integration options, multiple templates, widgets, apps and add-ons available on the web. It also offers Bluehost as the best website hosting solution to securely store your projects.
Whether you want to take your existing business online or start earning on the web, the first step is to create your own website. Any of the above mentioned website builders will help you with this.