With a need for a quality landing page, you may come across various solutions available in the market. Among them, you are sure to see Unbounce, an advanced landing page builder with a long list of features and extra possibilities.
Unbounce came to the industry in 2009. Its story starts with a popular scenario of “a necessity” as “the mother of invention.” For a group of Canadian professionals, it was too long to wait for another landing page to be delivered by a developer. That’s why they decided to find a faster solution themselves. That was how Unbounce was created by Oli Gardner & Co.
A quick overview of the Unbounce functionality is enough to understand that this is a serious player on stage. But will it suit everyone? How easy is it to use? Which advantages and disadvantages of Unbounce should you bear in mind before subscribing to any of its plans? Find all answers in my 2023 review of the Unbounce landing page builder.
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Ease of Use
Remember the purpose of creating Unbounce? That’s it! The key idea of the platform is to let a user with any code skills (or their absence) build professional landing pages without hiring a professional.
It doesn’t mean that Unbounce is primitive. Instead, the platform offers a solid set of tools. You’ll definitely need a certain time to get into how all instruments work and what you can do with their help. Yet, the Unbounce interface is clear, and you can cope with the entire job in one working area.
A user can make practically all the edits via drag & drop. The only thing that may daunt a beginner at once is the abundance of available options. However, they can try any of them and see the changes right before their eyes. So, Unbounce is an intuitive landing page builder, and, yes, the ads don’t lie – you can use it without hiring a pro.
Unbounce Features
Besides the genuine function of creating landing pages, Unbounce can do a lot of things. You can build responsive pages through a template or by writing code. No matter which way you choose, your pages will be powerful means of running campaigns. Unbounce will let you equip them with all the necessary features, sticky bars, popup windows, etc.
Dashboard
As soon as you sign up, you get to the Unbounce Dashboard. It is complex but easy to understand. On the left, you’ll have the menu with the main components you can add and edit within your landing page under construction:
- Sections;
- Boxes;
- Text;
- Images;
- Buttons & Lightbox Buttons;
- Form;
- Embed Video;
- Custom HTML.
The latter option will let you access the code. The best part of the working field will be occupied by your landing page mockup. Click on any option, and you’ll see prompts inside it to help you start editing.
The upper horizontal menu allows all sorts of modifications. Via it, you can undo or redo your actions, move elements around the mockup, insert JS scripts, apply CSS styles, work with metadata, and so on. When the building process is completed, you can preview your entire job and then save it.
Page Editor
Even a beginner can cope with the Unbounce page editor. In fact, there are two of them at Unbounce. The first one, Smart Builder, is AI-powered. It is available in all Unbounce plans. The editor is a quick solution and the best option for starters.
However, both code pros and non-coders can use a common drag & drop editor here as well. It gives more freedom and lets a user organize the layout of their landing page just the way they want.
Landing Page Solutions
A vital advantage of Unbounce is its focus on AI techs. Other useful options include the ability to supply pages with special call-to-action widgets and use appropriate text:
- Popup blocks;
- Sticky Bars;
- Smart Copy to generate proper, SEO-friendly text;
- Copy Assistant to suggest improvements to your textual content;
- the Dynamic Text Replacement (DTR) option to choose phrases relevant to this or that campaign;
- built-in Google PageSpeed Insights;
- Scheduling for Popups, Sticky Bars, etc.
Add to this design diversity and tools for marketers, and you’ll get a full-power instrument to build successful landing pages.
Marketing Tools
What sort of landing page do you need? Do you wish to generate leads, run a promo campaign, or advertise a new product? Unbounce has practical solutions for any purpose. Moreover, it has tools for analyzing your pages and improving them according to your visitors’ activities:
- Conversion Mapping tools;
- A/B Testing;
- the Smart Traffic tool for automatic optimization of your pages;
- Smart Traffic Reports;
- Visitor Attributes, and many more.
Need for more marketing instruments? No, problem. You can connect Salesforce, Mailchimp, Hubspot, and other plugins through the Apps & Integrations section.
Unbounce Integrations
You can extend your landing page’s functionality by integrating it with popular apps. Unbounce supports the installation of Zapier, through which you can connect your pages to over a hundred plugins. Besides professional apps for lead gen and data analysis, you can use various handy extras, from Shopify Buy Button to Image Carousel.
Unbounce easily integrates with social platforms. You can connect it to your WordPress website, hands down, as well.
Design and Templates
Unbounce is a powerful tool from a design perspective. It has everything to let you create unique, professionally designed landing pages:
- 100+ templates for all purposes;
- two Editors (AI & Classic);
- Design Assistant;
- Optimized Page Sections;
- Builder Grid;
- Multi-Device Page Preview, and more.
As to Unbounce templates, you can choose any and use the so-called Optimized page Sections to customize it. That is, all sections in Unbounce templates can be mixed and matched, so your design freedom will be impressive even if you do not plan to write a line of code.
AI-Powered Designs
On the other hand, Unbounce offers a set of AI-based tools to make your building process fail-safe. Such built-in instruments as Design Assistant and Builder Grid will help you organize all the necessary elements so that they form a visually appealing landing page designed to score conversions. On the other hand, the same assistants may help with your choice of the most suitable template for your campaign.
Mobile Responsive Templates
Unbounce offers a handy template menu. Here, you can choose the most suitable variants for your project by sorting templates by Tool, Campaign, and Type. That is, you can pick templates for the following purposes:
- landing pages;
- popups;
- sticky bars;
- lead gens;
- sales pages;
- books;
- ebooks;
- webinars;
- coming-soon products;
- special events;
- real estate;
- travel agency;
- WordPress;
- SaaS;
- education, and many more.
Mobile optimization is one more first-priority criterion on the platform. All the templates, as well as available blocks, are fully responsive. While creating your landing page’s design, you can preview how it will look across all gadgets.
Popups & Sticky Bars
Unbounce offers over 50 templates for launching popups and sticky bars on your pages. Whether you create a popup pricing page, a popup blog, a discount sticky bar, or whatever, you can expect its full mobile responsiveness and automatic SEO applied.
Your possibilities with these elements will be endless. You can define the frequency of their appearance on the pages. Then, you can fix which action should launch a popup or a sticky bar. For instance, it can be a new visitor’s arrival or exit from the site, a certain time of inactivity, scrolling, a click, etc.
The platform offers smart scheduling tools. They can make your popups and sticky bars appear automatically according to seasonal changes, holidays, specific events in your industry, and so on. Unbounce allows implementing A/B testing for multiple versions of your popups. Thus, you can monitor their results and choose the optimal variant for your campaigns.
The DTR option will be useful here as well. It’ll create customer- and campaign-oriented, SEO-friendly headings for your popup elements. With Unbounce, you may not doubt that your landing page’s design works for achieving your goals, be it lead enrichment, a new product advertisement, or such likes.
Customer Support
Unbounce offers responsive support to its customers all over the world. It has offices in Canada, Germany, the UK, and Australia. Any user can contact the team via the following means:
- online chat with real human assistants 24/7;
- a toll-free phone number in North America;
- phone numbers for international users.
Additionally, the platform has a Help Center section. Here, everyone can find loads of useful information and “how-to” instructions.
Unbounce Plans and Pricing
At present, Unbounce offers four plans. There’s no free version of the builder, but you can order a 14-day free trial for any plan. Your choice will be as follows:
- Launch. 500 conversions and 20K visitors per month, 1 domain. Price – $99.
- Optimize. 1,000 conversions and 30K visitors per month, 5 domains. Price – $145.
- Accelerate. 2,500 conversions and 50K visitors per month, 10 domains. Price – $240.
- Concierge. 5,000+ conversions and 100K+ visitors per month, 25+ domains, dedicated manager. Price – $625.
Even the cheapest Unbounce plan can be a reasonable solution for your project since all plans are well-packed. All of them include unlimited landing pages, popups, and sticky bars, both builders, Smart Copy, Style Guide, Unbounce Integrations, and many other features.
A three-month subscription will bring you a discount of 25%. When you are ready to pay for one year at once, your monthly fee will be 35% off.
Verdict: How Good Is Unbounce
The Unbounce landing page builder outmarkets competitors thanks to the 3-in-1 option and active implementation of AI techs. However, its main benefit is that anyone can create professional, marketing-oriented landing pages, popups, and sticky bars without assigning a developer.
Even if you have no coding skills, you can build original-design, SEO-friendly landing pages. Coding pros can build projects from scratch and make avail of complete design freedom.
By offering a diverse pricing system, Unbounce can fit the needs of various groups of users, from individual entrepreneurs to large eCommerce companies. The instrument will be almost indispensable for small and medium-sized businesses, eCommerce, agencies, SaaS platforms, professional WordPress websites, and many others.
So, Unbounce remains one of the best landing page builders in the industry, if not the best. It is an easy-to-use, feature-rich instrument that will turn your campaigns into real customers and solid revenues.
