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Zenfolio vs Wix: Which is Better?

Zenfolio vs Wix: Which is Better?

Zenfolio and Wix are two cloud website builders, which enjoy popularity with users across the globe. The platforms, however, differ in their specialization, web design approach, functionality, flexibility and pricing policy. These differences are quite substantial when it comes to the choice of the best web development tool.

Zenfolio is a powerful website builder, which specializes exclusively on the development of professional photography/portfolio websites. Wix is the advanced feature-laden all-in-one website builder, which does not require any presentation due to its global popularity. The platform allows starting different types of web projects, including portfolios.

Website Builders Comparison Chart

Our score:          
Best for:Portfolios/photography websitesBusiness websites, blogs, landing pages, promo websites, small/medium web stores, portfolio
Easiness:ComplexVery easy
Templates:12 website presets and 25 different templatesHundreds of free, mobile-ready, niche-specific designs
Technical Support:Powerful knowledge base, training videos, live chat, contact form, extensive online communityRich knowledge base, VIP and phone support, ticketing system
Blogging:Allows adding a blog sectionIntegrated blogging platform
SEO Options:Nice SEO settingsExtensive SEO settings
Pricing:From $5/moFree to $49/mo
More info:Zenfolio Review →Wix Review →

Zenfolio and Wix both offer user-friendly and intuitive web design approach. The website builders come with powerful integrated functionality that allows starting and managing projects they are created for. Which of these systems, however, has more to offer and which of them prevails over its competitor? To find that out, let’s proceed to the comparison of these systems now.

Zenfolio vs Wix: General Overview

Zenfolio vs Wix: General Overview

Zenfolio is a feature-laden website builder, the area of specialization of which goes down to the development of multifunctional photography/portfolio projects. The system supports blogging and eCommerce functionality, which allows starting a portfolio website with a web store and a blog. The platform is mainly geared towards web design needs of photography pros, but it can also be used by newbies willing to showcase their creative talent.

Founded in 2004, the website builder has gained great reputation with users involved in the photography business. It lets them create appealing show windows with quality photo/video galleries, collections, albums etc. Additionally, it is possible to set user access rights here, adjust payment settings, image parameters and other features that are a must-have for any portfolio website. According to recent stats, the number of active websites powered by Zenfolio has reached 29 142 websites, while the overall amount of projects built with the system constitutes 42 829 projects.

Wix is the world-known cloud website builder, which delivers exceptional web design functionality. The system comes with multiple features and design customization tools provided out-of-the-box. You can use them to start literally any type of project with the system. Wix works great for personal and business websites, landing pages, blogs, portfolios/photography websites, online stores etc.

The website builder was introduced to the market in 2006 and its popularity has tremendousl;y increased since that time. Wix now is rightfully considered the leader of the web design market, being a simple yet full-featured platform for DIY website development. Current statistics tells that the overall number of Wix-powered projects exceeds 154 million websites, while that of live websites now constitutes 3 800 881 projects. The number of Premium system users has reached 4.3 million people.

Zenfolio and Wix are two website builders popular in their niches. Wix, however, remains the unspeakable leader due to its universal nature, ease-of-use, convenience and orientation of diverse user categories. Just have a look at statistics of both services – it definitely speaks for itself.

Zenfolio vs Wix: Which One Is Easier to Use?

Zenfolio vs Wix: Which One Is Easier to Use?

Zenfolio is a feature-laden website builder, but it can’t be called the simplest web design solution. Users with no coding skills can use the platform to start their photography projects yet it will take time and effort to go live with a quality website here. To master the system , you initially have to properly explore its dashboard, interface and integrated toolset. Zenfolios provides multilingual support, opportunity to customize websites in the convenient WYSIWYG editor, instant access to multiple tools and features required to start a professional photography project. Its handy drag-and-drop editor contributes to easy system exploration and worthy result.

zenfolio website editor

The website builder offers powerful customer support services. The website builder has an informative Support Center, rich Knowledge Base, multiple training videos and live chat. Additionally, there is an opportunity to get in touch with the platform’s assistant by filling out a contact form. Online community support is available here as well, being comprised of hundreds of user reviews, events, blog as well as lots of Zenfolio Developers, Ambassadors and free guides. Whatever system-related problem you encounter, the website builder will provide you with all the required assistance to solve it.

Wix is one of the easiest website builders you can find out there. The system comes with a powerful set of features provided out of the box and it also has intuitive dashboard, convenient WYSIWYG editor, logically-structured control panel, simple and understandable interface. The system offers multilingual support, integrated blogging and eCommerce engines, advanced Wix ADI tool, hundreds of free responsive designs and lots of other advantages. As a SaaS-based website builder, Wix makes it possible to start projects for mobile and desktop devices.

Wix editor

The website builder has a powerful customer support team comprised of multiple options. These include video and text tutorials, how-to guides, informative Knowledge Base, official Wix forum, lots of tips and prompts, opportunity to contact the system experts via email. Premium plan users can also get access to phone calls.

To sum it up, Wix seems to be a simpler web design solution as compared to Zenfolio. The website builder comes with a logical structure, intuitive web design approach, understandable dashboard, quality customer support. These features make it possible both for newbies and web design pros to launch feature-laden web projects without a line of coding.

Zenfolio vs Wix: Design and Flexibility

Zenfolio vs Wix: Design and Flexibility

Zenfolio and Wix both grant access to the advanced toolset and deep integrated functionality. They cover the prevailing amount of users’ web design needs, making it possible to start and customize quality web projects. To detect the system that has much to offer in terms of flexibility and design customization options, it makes sense to compare their main features and web design parameters.


Zenfolio has a powerful eCommerce engine, which allows starting a small/medium online store. There is the opportunity to create and customize an integrated shopping cart that comes with multiple currency support options, worldwide shipping solutions, 20% first order discount as well as an option allowing you to email your Shopping Cart to your business partner/friend.

Zenfolio vs Wix: Which is Better?

All in all, the website builder lets you offer for sale over 2000 products, create and sell handcrafted photo albums along with printed products, licensed digital downloads, custom designed collages, product packages offered by third-party vendors etc. It’s also possible to set prices and provide them to potential clients, import/export CSV files, pick and adjust suitable shipping options etc.

Wix also boasts an advanced eCommerce platform. It works great for those users willing to start and manage small and medium online stores (see our handpicked collection of Wix Stores). The option is available via integration of the corresponding Wix Stores widget accessible in the App Market of the system. While working on your eCommerce project development, you are able to make use of multiple niche features.

Wix eCommerce

These include creation/customization/management of product galleries, addition and description of numerous physical/digital items you wish to offer for sale, image customization, setting payment and tax parameters, uploading photo/video product reviews, implementing special promotions etc. Wix allows creating appealing product show windows and adjusting their major parameters. To grant access to all the features, though, you will have to upgrade to the corresponding eCommerce subscription.

Speaking about eCommerce, both website builders make it possible to manage a web store. Wix, however, offers more flexible and numerous eCommerce options as well as an advanced set of design customization tools. These features give the website builder prevalence over its competitor.

Integrations and Special Features

Zenfolio makes it possible to integrate numerous add-ons and extensions into your portfolio website to give it contemporary and professional look. These add-ons are quite versatile and tackle different niches. The most popular of them include Triple Scoop Music (there are over 17000 songs in the system’s collection), Photographer’s Edit RAW File Processing, lots of special offers and discounts provided by the system partners. Additionally, the website builder offers an opportunity to integrate third-party analytic tools (Google Analytics, Webmaster Tools and StatCounter) that help track your website stats-related parameters, such as traffic sources and fluctuations, behaviour etc.

Zenfolio also allows importing/exporting photo collections from other systems (if you have any), namely Adobe Lightroom, Photo Mechanic, Microsoft Live Photo Gallery, command line as well as from other hosting services. As a photography-focused website builder, Zenfolio supports multiple photo file formats, such as JPEG, TIFF, PNG, GIF along with MPEG, M4V, AVI, MOV, WMV, 3GP, MKV, MP4, MTS video files. Finally, the system makes it possible to share your project and photo collections available there in social networks, such as Google+, Facebook, Pinterest, Twitter and more. This helps drive user attention and boost traffic/sales volumes.

Wix allows starting a quality website, integrating lots of free and paid widgets/extensions from the App Market. This is where you can browse, pick and add free and paid add-ons with regard to your project specialization and personal requirements.

Wix App Market

Some of the trendiest and popular extensions include Events Calendar and Comments, Get Subscribers, 123 Form Builder, Instagram Feed, Wix Hotels, Wix Restaurants, Wix Forum, Wix Bookings, Wix Photography, Wis Events, Wix Video, Wix Music etc. Additionally, the website builder lets you make use of its Corvid feature – an advanced application builder that makes it possible to create apps and databases for your project.

Speaking about integration options and special parameters of the systems, Wix undoubtedly stands out from the crowd. The website builder grants access to multiple widgets and extensions available in the App Market. You can use them to pick those that match your project needs most of all.

Template Editing

Zenfolio offers 12 website presets, each of which comes with individual image presentation structure and diverse gallery composition, menu points, homepage designs. It is possible to set themes for each preset that encompasses website’s color palette, typography, background and other elements. Likewise, it is possible to change the layout of the selected website preset. You can get access to more than 25 templates and it is also possible to pick an individual layout for all the required website pages here. This is quite a convenient design customization method.

Zenfolio Pick a Design

Zenfolio lets you activate layout templates either for header or footer and it’s also possible to enable/disable various elements on each page of your website, be it a social network button, contact info footer, header, website menu, search area etc. These actions have notable impact upon webpage design.

Wix boasts one of the most impressive collections of templates. They have professional design and they are mobile-ready by default. Currently, the template collection includes more than 500 themes, all of which are free. The designs fall into more than 7 categories with regard to the niches they belong to.

Wix Templates

The website builder makes it possible to separately customize mobile and desktop website versions. Likewise, it is possible to edit the selected template in one of two ways – either with the help of the Standard Editor or by using the high end Wix ADI tool (see their comparison). Along with ready-made templates, Wix offers a blank theme you can choose to customize your project from scratch. However, it is impossible to switch the templates during the process of design customization. This is the result of the absolute positioning approach the website builder follows.

Speaking about template editing, Wix has more options and design customization tools available in stock. They are applicable to various niches as opposed to templates offered by Zenfolio. This is what makes Wix prevail over its competitor.

Zenfolio vs Wix: General Pricing Comparison

Zenfolio vs Wix: General Pricing Comparison

Zenfolio doesn’t have a completely free plan yet it offers a 14-day trial period to test the integrated functionality of the platform. As soon as the trial comes to its end, you will be offered to upgrade to one of the paid subscriptions. There are three of them here, namely:

Zenfolio Pricing

  • Starter ($5/mo or $60/year) – customizable photo hosting website, access to multiple mobile layouts, themes, archive RAW files, 50 free songs for slideshows, full-featured portfolio with blog, unlimited storage, password access control, domain name.
  • Pro ($20/mo or $240/year) – all the features implied by the Starter Plan plus an opportunity to order/sell products from Mpix, 7% order fee, shopping cart access, 64 Mb max file size, opportunity to add watermarks and logos, marketing tools, removal of Zenfolio branding.
  • Advanced ($30/mo or $360/year) – complete order editing, custom shipping option, multi-user account access, managing events with participant lists, instant live chat and phone support, opportunity to export favorites to Lightroom.

When opting for the preferred Zenfolio subscription, keep in mind that monthly fees are 40% more costly as compared to annual prices. The system additionally charges the 7% commission sales fee, which is frequently regarded as a demerit of the website builder. On the other hand, availability of the commission fee makes the service be interested in your project success and this is an advantage in itself. Generally, Zenfolio plans are moderately-priced.

Wix offers a completely free plan you can use for as long as you need to improve your skills and to test the platform. It is possible to upgrade to one of the paid subscriptions any time you have such a desire. The website builder currently offers two types of subscriptions – Standard and Business/eCommerce. Each group of plans encompasses several other pricing solutions. These include:

Zenfolio vs Wix: Which is Better?

Standard Wix Plans

  • Combo ($13/mo) – free hosting, free domain name connection, absence of system ad banners etc.;
  • Unlimited ($17/mo) – 10GB storage space, unlimited bandwidth etc.;
  • Pro ($22/mo) – 2 hours of video storage space, integrated Google Analytics and statistics collection tools etc.;
  • VIP ($39/mo) – professional logo, priority support etc.

Business/eCommerce Plans

Zenfolio vs Wix: Which is Better?

  • Business Basic ($23/mo) – acception of online payments;
  • Business Unlimited ($27/mo) – business development tools, special apps for entrepreneurs, integrated eCommerce platform etc.;
  • Business VIP ($49/mo) – availability of the complete Wix Suite, unlimited bandwidth and video storage space;
  • Enterprise ($500/mo) – end-to-end business solution that offers the highest functionality and maximum amount of tools.

All Wix subscriptions include free domain name connection and free hosting, pre-defined amount of storage space, Premium Customer Support, integrated Google Analytics and other benefits. One of the undeniable advantages of the website builder is the money refund policy they offer. This means that if you are not satisfied with the services/terms included into the selected plan, you can get your money back during 14 days. What’s more, Wix frequently offers special programs, loyalty offers, bonuses and discounts to drive user attention and build its customer base.

When it tackles the pricing aspect, Wix offers more flexible and versatile plans. Along with two groups of plans for stanard and business use, the website builder provides a diversity of pricing options. There are several plans to choose from here and there is also an opportunity to get money refund, if you don’t plan to use the system further. Zenfolio pricing options are less extensive and they are more costly as well.

Zenfolio vs Wix: Which One Is the Best for SEO?

Zenfolio vs Wix: Which One Is the Best for SEO?

Zenfolio is a SEO-friendly website builder. All portfolios created with the system are optimized well for the search engines. The platform allows manually filling out the main SEO parameters for your project – you can do this on the initial stage of website creation. What’s important, the platform automatically highlights the most important fields (mostly meta tags) you should not overlook to ensure effective SEO optimization of your project. The website builder will also offer you to set up SEO parameters to boost your project visibility in the social networks. That’s not quite a standard approach for a website builder.

Wix is also great at SEO. The website builder stands out from the crowd due to its SEO Wizard – the tool, which offers a set of guidelines and strategies you can use to get the most out of your website optimization.


When it comes to SEO, Wix also proves to be a leader of the comparison due to its high end SEO Wiz tool. It comes with a set of ready-made guidelines that help you optimize a website for the search engines in the best way possible. Likewise, the system allows manually setting up essential SEO parameters to make sure your website will rank high in the search engines.

Which One Is the Best for Photography Website – Zenfolio or Wix?

Which One Is the Best for Photography Website - Zenfolio or Wix?

Zenfolio is a photography website builder, which serves the only purpose – portfolio website design and promotion. The website builder has multiple niche-related advantages in stock. Along with versatility of responsive photography/portfolio website layout and templates, the website builder comes with extensive image/video and content management options, modern integrated image gallery, flexible design customization tools and convenient photo management. The system delivers extensive import/export features that let you move files from popular platforms to Zenfolio and to upload images from Microsoft Live Photo Gallery, Photo Mechanic, Adobe Lightroom and other platforms. The website builder supports various image and video file formats and integrates with third-party services that contribute to professional portfolio development. Zenfolio has a powerful photography focus and a modern eCommerce engine that lets you set up a web store to sell your products/services there. These are on;ly several features that make the system a worthy solution for photography website creation.

Wix is a perfect choice for starting and running a quality photography website (take a look at these examples). Along with a rich collection of industry-specific templates (which are free and mobile-ready), the website builder grants access to myriads of design customization tools. You can also browse Wix App Market to pick quality widgets and extensions that are related to the photography niche. These integrations are free and paid, so, it’s up to you to make the choice based on your project needs. Additionally, the website builder makes it possible to choose from multiple social media integrations and to set up slideshow display parameters. You can also make use of HD video hosting and advanced image editing options to give your project appealing look.

As to photography website development, both systems make it possible to start quality projects. As a specialized website builder, Zenfolio centers exclusively on portfolio development and, thus, comes with a powerful set of photography-related features/tools. Wix grants more creative freedom and extensive design options. Its template collection, Wix ADI tool, stats tracking tools, powerful integrations and social media sharing options ensure great result, when it comes to portfolio project creation.

Key Differences Between Zenfolio and Wix

Ease of Use:Zenfolio is not the simplest website builder you can find out there, but it’s possible to get used to its interface, dashboard and integrated set of tools. This may take some effort and time, but this will eventually ensure nice result.Wix is a simple and convenient website builder, which targets both newbies and web design pros. It stands out from the crowd due to its advanced Wix ADI tool and Standard Editor that allow each user pick the option that comes up to their skills and requirements.
Functionality:The website builder comes with a strong photography focus. It delivers extensive content management options, distinctive image editing features, enhanced website security, import/export features, integrated statistics tracking tools, photo/video hosting etc.The platform offers powerful integrated functionality. Along with high end design customization features and tools, the system includes blogging/eCommerce engines and provides access to Wix Turbo, extensive App Market, Wix Corvid and Ascend platforms. The website builder works great for business projects, forums, portfolios, landing pages, blogs and small web stores.
Design:Zenfolio allows choosing from 12 website presets, each of which comes with individual image presentation structure and unique gallery composition. There are also 25 templates here that let you select a separate layout for each web page. The choice of design customization tools is also quite impressive.Wix template collection currently encompasses more than 550 free niche-specific designs. They are free, mobile-ready and fully-customizable. The website builder doesn’t allow switching between the templates during the process of website customization.
eCommerce:Zenfolio comes with a strong eCommerce engine. It lets you start and manage a web store to sell your photography services/products via the website.Wix Store widget makes it possible to launch and manage small and medium online stores, using multiple eCommerce tools and features.
Blogging:The website builder allows activating the blog section to add it to your portfolio website and manage it to your liking.The platform comes with the built-in blogging engine. It lets you launch and manage blogs for personal and commercial use.
Small Business:Zenfolio makes it possible to create websites for entrepreneurs willing to start and promote their photography business.The website builder lets you run professional business projects. It grants access to hundreds of business templates, niche-specific widgets, high end Ascend platform and other features that ensure worthy result.
Pricing:The website builder offers a 14-day free trial and three groups of paid subscriptions. Their cost starts from $5/mo.Wix offers a free never-expiring subscription and two large groups of paid subscriptions for Standard and Business/eCommerce projects. Their pricing starts from $13/mo.
SEO:Zenfolio is a SEO-friendly website builder. It allows filling out SEO settings for effective optimization of your portfolio project.The website builder grants access to the powerful SEO Wiz tool. It simplifies the procedure of website SEO optimization and delivers guidelines on how to successfully complete the web design process.
Customer Support:Powerful knowledge base, contact form, extensive online community, training videos, live chatImpressive Knowledge Base, VIP priority support, ticketing system

Comparison Conclusion: Which One Is Better?

When it comes to the development of a quality website, the choice of the right tool is a must. Zenfolio and Wix are website builders that both enjoy user popularity yet differ in their parameters, web design approach and toosets. To define the system that fits your needs best, you have to consider your web design skills, budget and result you intend to obtain in the long run.

Zenfolio is a powerful website builder used to start and run multifunctional and feature-laden portfolio/photography projects. Professional designs combined with advanced functionality allow for reaching high quality result.

Wix is the world-known cloud website builder, which allows starting different types of projects that differ in complexity, size and integrated functionality. The platform delivers extensive toolset out-of-the-box, while its template collection is one of the best in the industry.

Which system deserves user attention more – Zenfolio or Wix? If you need a portfolio/photography website only, the Zenfolio might be a good solution. However, if you expect to avail a feature-laden project with powerful toolset and flexible settings, then Wix should definitely be on the top of the list.

Zenfolio vs Wix: Which is Better?
  • Photography website builder
  • Powerful photo-related features
  • Integrated eCommerce engine
  • Quality customer support
Zenfolio vs Wix: Which is Better?
  • World-known cloud website builder
  • Hundreds of mobile-ready templates
  • Multiple widgets in the App Market
  • Pro Gallery widget

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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