Starting a portfolio website may be a challenge unless you are lucky to find a trusted and full-featured web design platform. It should ideally encompass a number of parameters such as ease-of-use, intuitive web creation approach (matters a lot for beginners), portfolio focus, affordability etc.
It is possible to choose from all-in-one and specialized systems, each of which has its pros and cons. Zenfolio is one of the samples of niche portfolio website builders that are in demand with photo experts.
What Is Zenfolio?
Zenfolio – is a powerful and complex website builder for professional photographers. It allows creating multifunctional portfolio websites that support eCommerce functionality.
As a result, we get a specific website, which features a unique combination of a portfolio (photo/video), a blog and an online store.
Zenfolio sees its major mission in helping professional photographers and niche enthusiasts create truly unique and visually-appealing portfolio websites with versatile goals.
Whether you are going to showcase your creative work to your fans or sell them to the target audience, the system will provide you with a complex of measures, tools and features to complete the task in the best way possible and gain the desired revenue.
Launched in 2004, the website builder has built a strong reputation as a portfolio web building platform. It’s up to you to control all the steps of the website creation process here to stock and sale your photos and videos.
It is you, who designs the display window (galleries, albums, collections, categories etc.), sets access to your works (free or after the payment or registration), download opportunity, cost of product groups or separate photos, display parameters etc.
Overall, the service is meant for professionals and, thus, it comes with a rich amount of settings and a complex dashboard structure.
Zenfolio: Pros and Cons
Zenfolio is a quality website builder that lets you create and manage your own portfolio or photography website, even if you are not a web design pro. It provides users with the basic feature set needed for a quick and effective website development process. If you intend to start a powerful portfolio project, however, it will hardly come up to your needs. Just like any other professional platform, Zenfolio comes with the list of pros and cons users should know about to make an unbiased choice.
| ✔ Powerful photography focus of the system
✔ Modern integrated image gallery
✔ Flexible template customization and responsive designs
✔ eCommerce engine
✔ Convenient photo management
✔ Nice SEO
✔ Quality customer support
✔ Marketing tools
✔ Mobile optimization
✔ Lets you get in touch with an extensive network of photographers
✔ Extensive video/image/audio integration options
| ✘ Inconvenient editor and complex interface
✘ Steep learning curve
✘ Limited template choice
✘ WYSIWYG text editor may be insufficient to cope with complex website elements
✘ Phone and live chat support options are not available for all the plans
✘ Limited number of system fonts
Zenfolio is a worthy choice for users, who intend to start photography websites yet lack web design skills and coding awareness to do that independently. However, the website builder somewhat lacks functionality and deep design customization options to let you get the most out of your website development process.
What Is Zenfolio Used for?
Zenfolio is an online platform and website builder specifically designed for photographers to let them effectively showcase and sell their works. It provides a comprehensive set of tools and features that enable photographers to create professional-looking websites, display their portfolios, and sell prints, digital files, and other photography-related products.
The system is a great pick for users who lack web design knowledge and coding skills to independently launch high end projects. It has gained popularity with professional photographers and amateurs due to its integrated eCommerce system, powerful gallery presentation and flexible marketing tools.
Zenfolio also comes with a convenient drag-and-drop editor as well as an abundance of features to showcase and grow your photography business. Overall, the software is a comprehensive platform for photographers to create professional websites, present their portfolios, sell their work online and manage various aspects of their photography business.
Ease of Use
Zenfolio is not the easiest website builder out there, but it is still quite possible to get used to it after you explore the system’s interface, dashboard and integrated toolset. The platform comes with multilingual support and a standard set of web pages one can add to the website to save time and effort.
The WYSIWYG editor of the system makes it possible to edit, modify and organize the majority of page elements. This is one of the features that contributes to the simplicity of the system.
The interface of the website builder looks pretty simple, if not even childish if compared with its main niche competitor SmugMug. There are many colors, angular element forms, lots of versatile icons and signs here. This adds to the complexity of web page creation, which is especially true for non-techies as well as for users, who have got used to simple and convenient website navigation.
Likewise, it takes time and effort to customize complex web page elements, including forms, columns, maps etc.
Zenfolio dashboard is structurally subdivided into 6 large sections of options:
“Dashboard” is a start-up screen containing quick links to access settings from other sections (you can add a gallery, blog post, set up the design, look through the comments etc. here).
“Photos” is a photo storage section that resembles Windows Explorer or MacOS Finder. The left sidebar contains galleries, photo groups and collections, while the working area includes folders with photos found there. You can add new sections, categories, photos, edit visibility settings and gallery access etc. In the right sidebar, it’s possible to add the description of photo groups, set up their visibility, download opportunity/prohibition, cost, album cover, free or registered access.
“Selling” is the eCommerce website builder section. This is where your price lists, order reports, lists of paid products (which can be edited/deleted or united into packages), albums, gift certificate settings, coupons and versatile promo actions are found.
“Website” is a list of static pages of your website containing the descriptions and links for their editing. This is the section, from which you can also add new blog posts, upload new PDF documents and create custom pages.
“Communications” is your own center of communication with visitors. This is where you can find a list of contacts, email history, a list of website comments and statistics of each registered user.
“Settings” is a powerful section of options, which are subdivided into 4 categories, namely:
- “Account” that makes it possible to set up the account data, passwords, copyright, a referral link, social profile settings etc.;
- “Billing”, which contains payment information (credit card type, number, address etc.), account statement (current balance, credits and charges) as well as information about the current plan. This is where you can also set up extra website services, like Triple Scoop Music, RAW Files Edit ($50/year) and Borrowlences Membership ($100/year);
- “Website”, which allows setting up custom domain, choosing the homepage of your website, getting SEO settings access, Webmaster Tools (Google, Bing), Visitor Tracking (Google Analytics), Cookie Warning Settings and Visitor View Settings (activation of the mobile website version, website search, slideshow effects etc.);
- “Selling”, where you can launch promo campaigns, set up default way of print ordering, vendor preferences, currency and tax settings, shopping cart, Zenfolio Fees Information (7% from all transactions) and other settings like these.
Thus, the Dashboard contains sections of settings, which are not directly related to web page formation. Zenfolio editor is a separate settings area, where you can set up each page visually and functionally in details. We have partially described its options in the “Themes” section.
To sum it up, you can choose a layout and a set of displayed elements for each block. Each menu point may be assigned a Title, type (gallery, custom page, external page, PDF document), display and opening rules (in a new or current window). Dropdown menu can be created here as well. In the Site Settings section, you can set up website branding (logos and icons), language, mobile version, RSS news feed, photo information display etc.
Generally, the dashboard creates a positive impression. It is a bit complicated and overloaded with settings, but it looks pretty logical and convenient as soon as you get used to it. Zenfolio functionality is on a decent level. You can design a photo/video store with a blog in several days. Everything you need is available here.
Steps to Get Started
The very first thing you should know about Zenfolio is that it looks much simpler at first sight than it actually is. This does not concern the registration process, however. It is quite straightforward and quick.
To create a personal account, you will initially have to enter your name as a photographer along with email and password.
The next step is to pick the type of project (portfolio) you intend to set up and customize. The drop down menu will help you make the right choice.
Having picked the website type, the system will offer you to select a template to fit your niche, portfolio style and project topic. This is where you will have to specify the type of photos you generally shoot (Wedding and Engagement, Events, School, Portraiture, Sports/Action, Landscape, Nature/Wildlife etc.). If needed, you can pick several variants.
What’s more, the website builder will offer you to choose a design based on the questions and information you’ve submitted during the previous steps.
Additionally, you will be able to check the boxes that define the main implication of your project (Online Portfolio, Client Proofing, Digital File Delivery, Blog, Selling etc.). Having completed these steps, you will be able to proceed to your photography/portfolio website customization.
Having set up a personal account, you will have an opportunity to log in and access the editor. The system will automatically redirect you to the dashboard, where you should click the “Customize Website” button to launch the editor and to start working on your project.
To help you with the process, we have prepared a step-by-step guide. Have a look at it now.
- Choose a template: The system offers quite an extensive range of customizable designs, letting you pick the one based on the information you have shared. You can preview the themes before making a selection. If there is anything you don’t like about it for some reason or if you decide to switch to another design, you can do that later based on the submitted information. As soon as you are done with template choice, you will have an opportunity to start customizing it.
- Customize the design and layout: Once you’ve chosen a theme, you can start customizing it. The Website Editor provides an intuitive interface that allows making changes with ease. You can modify elements such as colors, fonts, background images, header/footer design, and more.
- Personalize the homepage: Homepage personalization is completed by means of adding photos. You can upload several images for the start, but it will also be possible to add more photos afterwards. The website builder makes it possible to upload a couple of photos only to let you see the way your project might look in the long run.
- Add and organize galleries: As a photographer, you may want to showcase your photos in galleries. In the Website Editor, you can create new galleries and organize them according to your preferences. You can also customize the display options for each gallery, such as thumbnail size, layout, and slideshow settings.
- Upload and manage photos: To add photos to your galleries, you can use the Zenfolio Image Browser. This tool lets you upload images from your computer, organize them into folders, and manage their properties (such as titles, descriptions, and keywords).
- Customize portfolio pages and navigation: Zenfolio makes it possible to create additional pages on your website, including an About page, Contact page or Blog page. You can use the Website Editor to customize the content and layout of each page. It is also possible to manage the navigation menu to ensure easy portfolio browsing for your visitors.
- Configure settings and preferences: In the Website Editor, you’ll come across various settings and preferences. They allow you to control your website behavior and functionality. This includes options for search engine optimization (SEO), eCommerce settings, social media integration, client access controls etc.
What you should mind, though, is that Zenfolio exploration and the website creation process itself will be much more complicated than it may seem from the very beginning. This is not an ordinary system. The dashboard structure is not similar to other services.
If you have the experience of using cloud services, it won’t help you at all. Generally, it’s possible to explore the system effectively. As soon as you get used to it, the dashboard will become more or less convenient.
However, you will still feel unsure as to the choice of the required option from time to time. This is because of the complex dashboard structure and abundance of categories it involves. These are Photos, Website, Selling and Communications categories, each of which comes with drop down subcategories, which also require exploration.
Additionally, the dashboard of the website builder has an Organizer, where you can structure your photo galleries, collections or even separate pages. Here is the list of sections you should have at your disposal: Featured, Recently Added, Favorites. Watermarks and Soundtracks. Underneath the Organizer, you will find readymade collections, portfolios and galleries.
Such logical subdivision of the working area into sections makes the process of mastering the system a bit simplified, although you’ll still need time to get used to it. Users generally expect a more user-friendly and ergonomic interface from a portfolio website builder, even if the system is advanced.
Once you are satisfied with the changes you’ve made, save your work in the Website Editor. Zenfolio provides a preview mode that allows you to see how your website will look to visitors. When you’re ready, click the “Publish” button to make your changes live and update your website.
Remember to regularly review and update your website as needed to keep it fresh and relevant. The Zenfolio Website Editor gives you the flexibility to make adjustments whenever necessary to ensure your website reflects your evolving style and portfolio.
Features and Flexibility
Speaking about the functionality of the system, it’s quite versatile and unveils multiple options for the expression of your creative freedom. It’s high time to review the feature set of the system right now.
Zenfolio comes with an integrated shopping cart that makes it a unique tailored solution for photographers willing to see their works online. The system subscribers have an opportunity to offer for sale a variety of products directly from their Zenfolio websites, including prints, canvases, photo books, digital downloads, and more. Zenfolio supports both physical and digital products, giving photographers flexibility in what they offer.
Photographers have an opportunity to customize their storefronts to match their branding and style. It is possible to select from various templates, customize colors, fonts, layouts and branding elements to create a cohesive and professional online store here.
When an order is placed, Zenfolio provides options for order fulfillment. Photographers can choose to handle printing and shipping themselves or use Zenfolio’s integrated print labs and fulfillment partners. The software integrates with professional labs worldwide, making it easy to automate the printing and delivery process.
There is an online marketplace where photographers can showcase and sell their work to a wider audience. Zenfolio photographers have the option to list their products on the Zenfolio Market, increasing their exposure and potential customer base.
As a website owner, you can set custom pricing for all the products offered for sale. You may create different pricing tiers, offer discounts, set package deals and control profit margins. As a result, you can provide competitive pricing and promotions to attract customers.
Integration with trusted payment gateways ensures secure transactions for both photographers and customers. Zenfolio supports major payment methods including credit cards and PayPal. This guarantees a seamless and secure checkout experience.
All in all, Zenfolio supports 18 currency types, broad worldwide shipping/delivery options, 20% discount on the first order as well as an opportunity to email your Shopping Cart to your friend or partner. With Zenfolio, you can sell more than 2,000 products provided by integrated partner labs.
The Photo Album Service the website builder has makes it possible to sell handcrafted photo albums as well as printed products. Among other products you can sell with the service, it makes sense to mention licensed digital downloads, packages of products granted by other vendors, custom designed collages and greeting cards etc.
It’s up to you to set the prices and present them to potential clients, especially if you are going to sell products globally in different currency types. CSV file import/export feature is also supported here.
Photographers can gain insights into sales trends, popular products, revenue generated, and customer behavior using integrated tools available in stock. This helps photographers better optimize their sales strategies to gain maximum revenue.
Photo and Video Hosting
Zenfolio supports JPEG, TIFF, PNG, GIF photo file formats as well as MPEG, M4V, AVI, MOV, WMV, 3GP, MKV, MP4, MTS video files. Regardless of the sizes of your photo files, they will feature high quality, being perfectly displayed on the website. The website builder also boasts lots of professional video, photo and portfolio photography layouts that contribute to user engagement and retention rates.
Furthermore, Zenfolio comes with the Dim-the-Lights mode for quality display and appealing viewing of large images. Most users appreciate an opportunity to choose between 50 free soundtracks available in the Triple Scoop Music collection of the website builder.
If you already have any photo collections in other systems and have an intention to move them to Zenfolio, the website builder allows for direct uploads from Adobe Lightroom, Microsoft Live Photo Gallery, Photo Mechanic, command line etc. You can also transfer photos to Zenfolio from other hosting services, upload or store source or raw files, upload PDF files or even link them from your website menu.
Zenfolio lets you easily organize your photos and collections into galleries and nested groups. It’s also possible to assign tags (keywords) to them as well as to upload and divide photos into categories. The service additionally supports drag-and-drop rearrangement of photos, videos and their collections.
If there is the need to move files from one category to another, you can easily do that in less than no time. Zenfolio also lets you import and display IPTC and EXIF metadata as well as make use of integrated upload tools like ActiveX and HTML5.
The website builder offers client proofing functionality, letting photographers share password-protected galleries with their clients. Clients can review the images, select their preferred prints or products, and place orders directly through the website. This simplifies the collaboration process and reduces manual back-and-forth communication.
Online Photo Delivery
Photographers can deliver digital files to clients through Zenfolio’s digital download functionality. This allows for convenient and secure file delivery, whether it’s for individual photos or entire albums.
Integrations and Add-Ons
Zenflow integrates with various external services and tools like email marketing platforms, print labs and third-party plugins, letting photographers extend their website functionality.
Subscribers can pick and use multiple add-ons to make their portfolios even more entertaining. These include over 17000 songs from Triple Scoop Music, Photographer’s Edit RAW File Processing as well as discounts and special offers from the system partners.
Zenfolio provides additional customization options for photographers who want to have even more control over the design and appearance of their websites. This add-on allows for advanced CSS customization, enabling photographers to fine-tune the visual elements and layout of their websites.
The Group Photo Sharing add-on allows photographers to create private, password-protected galleries for specific groups of clients or events. This feature is especially useful for event photographers or photographers working with multiple clients simultaneously.
Apart from mobile-optimized layouts that come with touch navigation support, the website builder has free mobile apps for Android and iOS devices that make it possible to create and manage professional portfolios on the go. There are also individual Client Memory apps for quick uploading and management of shots and creation of photo galleries.
The system offers an opportunity to integrate the must-have tools to track your website parameters, including traffic flow and fluctuations, their behavior at the websites, major traffic sources and other notable features that have direct impact upon our website promotion and customer engagement rate. Among the services you can integrate, it makes sense to mention Google Analytics, Webmaster Tools and StatCounter.
The website builder is focused on the needs of professional photographers. Thus, it pays special attention to the security of files hosted on its servers. The platform ensures secure geo-distributed backup of photos, password protection of separate photos and galleries.
Social Media Sharing
To contribute to your website promotion and customer base growth, Zenfolio makes it possible to share your website and your photo collections in the popular social networks, including Pinterest, Google+, Facebook, Twitter etc. This grants new shopping experience both to photographers and their potential and loyal clients. If there is the necessity to order files from integrated labs, Zenfolio grants this feature as well.
The system has introduced an advanced AI technology – a local desktop device app – that is responsible for photo culling. The innovative automatic technology makes it possible to pare down thousands of images from a standard shoot to hundreds of photos. This is done in minutes. Photographers can set the control options, pick the parameters and criteria for image rating and grouping, making use of the power of AI settings.
The feature lets you schedule your upcoming shoots, thus, saving time and energy. It includes all the tools you need to find new clients and work with existing ones. You can manage bookings in one place, sync with your Google calendar and availability, take new bookings and collect payments 24/7, create custom shoot packages, design and organize mini sessions, fulfill client orders etc.
Zenfolio SEO Features
Zenfolio portfolio websites are well optimized for the search engines. The system provides an opportunity to adjust portfolio SEO settings to make sure people will be able to find you and increase your project visibility.
This is done in the final stage of the website creation process. That’s quite an unusual approach as the majority of website builders (including specialized ones) don’t provide this option right from the start.
Additionally, it even comes with the most important highlighted fields that should not be overlooked, when it comes to SEO. This is the best way for users to know what meta tags they should fill out to boost their project search engine ranking (titles, keywords, descriptions).
To adjust SEO settings, you will have to provide the relevant content in the major website fields to help the search engines understand your website topic better and to display it well in the search engines. Among the fields you need to fill out, the following ones should be the first to mention: Home Page Title, Location (city, state/province) and Website Description.
Zenfolio has 12 site presets. Each of them comes with its own photo presentation structure and has different gallery composition, home pages, menu positions etc. You will be able to additionally set the themes for each preset, which includes the color scheme of a website, background and typography. This is a very simple design customization method. There are many themes that can be edited here or you can create your own themes from scratch in the website builder.
It’s also possible to change the layout of any site preset. There are 25 different templates and you can select a separate layout for each page of your website. This is also a very powerful and easy to use way of design customization. What’s more, layout templates can be activated for header and footer separately. It doesn’t matter a lot, however, what template exactly you will select – its design and structure may be finally completely changed.
Zenfolio themes offer flexible navigation and menu options. Photographers can customize the main menu, create dropdown menus, and add additional pages to the navigation structure. This allows for easy navigation and intuitive browsing for visitors.
You can activate/deactivate a number of elements on any page, including header, footer, menu, contact info, search area, social network buttons etc. These options affect the webpage design a lot.
While templates and layouts provide a starting point for your project, Zenfolio allows photographers to extensively customize the templates to match their branding and personal style. Photographers can modify colors, fonts, background images, header/footer design, and more to create a unique look and feel for their websites.
Additionally, you can set up the alignment and display of all the elements on a page. You just need to find the required checkbox to do that. The majority of these options are found in the “Page Options” section.
It’s crucial that Zenfolio templates seamlessly integrate with the platform’s features and functionalities. This includes eCommerce capabilities, client proofing, blogging, social media integration, and more. The templates are designed to work harmoniously with these features, ensuring a cohesive and functional website.
All in all, the website builder comes with rich design customization settings. The only problem is that it’s difficult to understand the result of activating this or that option sometimes. There are many minor settings and it’s easy to get lost here. If you don’t bother about the checkbox, then you are more likely to succeed in this. The design editor is nice here.
The Learning and Support Center of the website builder is professional and offers detailed questions on any answers. Zenfolio customer support options are quite versatile, but not all the services are available here by default and at zero cost. First time users or those, who encounter problems during the process of website development, can make use of the following assistance solutions:
- Knowledge Base – the website builder offers an informative Knowledge Base that comprises lots of articles. They fall into niche categories based on the most widespread issues users face, when working with the system;
- Training Videos – Zenfolio has multiple in-depth training videos and tools that will help you bring your project to the brand new level;
- YouTube Channel – The channel comes with a variety of videos, the duration of many of which exceeds 1 hour. This speaks in favor of two facts: the developers of the system try their best effort to help users explore the service successfully and they really have much to tell them about;
- Live Chat – Live Chat and phone support are currently available for paid plan subscribers and this is one of the issues that requires improvement;
- Contact Form – To get in touch with the assistant, you should fill out the contact form or sign up for a free one-on-one setup session with one of Zenfolio experts by following a special link. Generally, Zenfolio tech support is organized well;
- Online Community – Zenfolio boasts an extensive online community of several options users may choose from. These include Blog, Reviews, Events, Zenfolio Ambassadors, Developers, Free Guides.
The service additionally has an interesting blog with news, inspiring stories and recommendations on the effective use of website builder features. It generally takes around 5 days to master the most useful Zenfolio functionality.
If there is something you don’t understand, go to the support section to get quick help. Your intuition and experience may not come in handy to you here, while the FAQ of the service is much more reliable.
How Much Does Zenfolio Cost?
Zenfolio is a paid service, which offers a free 14-day trial to test the features of the system. Plans differ a lot in terms of functionality. Thus, we recommend learning the features of each plan prior to subscribing to it. So, the plans are as follows:
- Portfolio ($7/mo billed annually) – 15 GB of photo storage space, HD videos, shareable client galleries, 1 custom watermark, photo sharing and client proofing, advanced search, Adobe Lightroom plugin, people filter, custom logo and domain, Instagram feed, PhotoRefine.ai at $7/mo billed annually, BookMe Scheduling at $10/mo billed annually, Zenfolio uploader etc.;
- PortfolioPlus ($19/mo billed annually) – All the features included into Portfolio Plan plus 150 GB of disk storage space, expanded lab access, advanced order management, opportunity to sell directly from website, free domain for the first year, eCommerce, blogging etc.;
- ProSuite ($33/mo billed annually) – All the features included into ProSuite Plan plus unlimited disk storage space, 4K videos, 3 custom watermarks, automated client campaigns, PhotoRefine.ai and BookMe Scheduling included etc.
It’s worth mentioning that monthly payments are 40% more expensive as compared to yearly plans. Plans come at average cost in the website builders niche and differ a lot from each other. Portfolio Plan works well for creating a standard portfolio. PortfolioPlus Plan allows branding and selling content. ProSuite Plan ensures quality tech support and opportunity to work in a team or conduct promo actions for clients.
A 7% commission sales fee doesn’t seem reasonable here. On the other hand, though, the developers are personally interested in your success, which contributes to tech support performance and general Zenfolio quality. This is a standard practice.
Zenfolio for Photographers
Zenfolio positions itself as a quality and full-featured platform for photographers looking to establish a professional online presence and showcase their work to a broad audience. No wonder, the software includes a wide range of tools and niche-specific features.
To start with, the system comes with a user-friendly website builder that was created with the needs of photographers in mind. It provides customizable templates, letting them create visually appealing websites that present their works, reflecting their unique style and branding.
Photographers can easily create galleries, arrange their images into categories or collections as well as customize the display options to showcase their works in the best way possible.
What’s more, the system includes features for managing client information, tracking orders, and communicating with clients. Photographers can efficiently handle client inquiries, manage projects, and provide excellent customer service through the platform.
Zenfolio’s robust eCommerce platform makes it possible for photographers to sell prints, photo books, digital downloads and other photography-related products directly from their websites. It supports secure payment processing tools, customizable pricing options along with integration with professional labs for efficient order fulfillment.
To guarantee maximum security, Zenfolio grants access to client proofing features that further allow sharing password-protected galleries with their clients. Customers have an opportunity to review, select and order photos available in galleries, streamlining the collaboration process and enhancing the rate of client satisfaction.
As a photographer, you definitely wish to target a wider user community. The fact that Zenfolio seamlessly integrates with popular social media platforms allows photo experts to share their work and drive traffic from social media to their websites.
To sum it all up, Zenfolio’s dedicated focus on photographers’ needs, combined with its comprehensive set of features and intuitive interface, makes it a popular choice for photographers looking to create a professional and effective online presence.
Is Zenfolio a Good Website Builder?
Does Zenfolio work well for newbies or this is a better solution for professional photographers? To answer the question, you need to initially analyze all the parameters and features of the website builder.
Zenfolio is an advanced software used to create multifunctional portfolio websites. Quality templates combined with powerful functionality, eCommerce tools, photo/order management solutions and other niche-related features make it possible to recommend the website builder to all users, including beginners. You just need to learn the tutorials and browse the Knowledge section to be ready to handle the most widespread problems.
What matters a lot is that you can quickly upload any number of photos and post them at your website. The major task is to set up its design and billing options. The rest is much simpler.
Disadvantages of the service are not that crucial, but they exist and are quite notable. This is especially true on the initial stages of using the platform – the ergonomics of the interface is occasionally poor. So, take your time to find out all the pros and cons of the software before you decide on its further use.