Xsolla Review

Xsolla Website Builder Review

Xsolla – is a global web platform created to deliver gaming-specific solutions. Either you represent a well-established enterprise or want to launch a new startup, the platform makes it possible to boost revenues, grow the target audience or get funding for the new video game. The system has its free custom website builder. Users get a chance to create secure sites at zero cost and start selling game keys, and subscriptions online.

While developers and publishers have a chance to link with Steam or Google Play, in this review we are going to test the site builder itself as a separate tool to create a landing page for your product. The software offers a selection of up-to-date and stylish platform letting you stand out with an exclusive product or video game.

Users may boost the overall website performance thanks to third-party integration and additional tools brought to you by Xsolla developers. The system has free integrated eCommerce features to set up your store with several clicks. Let’s have a closer look at its site builder and the way it handles the building process.

  • Site builder for game developers and publishers.
  • A tool to sell and promote products online.
  • Integrated eCommerce features.

1. Ease of Use

Xsolla site builder will work out whenever you need a simple but engaging one-page site to sell game copies and keys online. The building process itself is rather simple. The system offers a baseline layout that you may edit or customize. The layout comes with a preset structure that you may rearrange as well as add new blocks, delete already existing ones, etc.

To get access to the website builder, you need to be an Xsolla registered user. To sign in, you need to complete a simple registration. Simply indicate your email and password or use social and Google accounts to seamlessly enter the platform.

After the registration has been completed, you will find yourself in the Publisher’s account. Here you will find some baseline tools and general settings. They include store settings, partner networks, funding, and more.

What we need right now is the Site Builder. You will find it in the list of options in the dashboard’s left sidebar. Click on it and start the building process by pressing the “Create site” button. You will see a window with several options:

  • New Site.
  • Google Play.
  • Steam.

Select “New site” and move on to the next stage.

Xsolla create site

Template Editing

Now you can see a template with blocks and instruments to customize it. The software offers a ready-to-use layout with custom backgrounds, images, and videos. In addition, it has a preset structure with blocks you might need to keep users engaged and generate revenues. For instance, here you will see a ready-made Call to Action block, user acquisition forms, buttons for affiliates to join the available program, video game titles, descriptions, etc.

Xsolla wensite builder

You are free to edit any of those blocks using a simple navigation menu on your left with all sections listed there. Pick the one and edit texts, upload your own images or background videos or add new blocks.

The selection of blocks is not very rich although it has everything you might need to customize the website from additional galleries and FAQ sections to system requirements, social media sharing buttons, news, etc. To get them on your page, simply click on the “add new block” button and pick from the list.

Xsolla add block

Once you have created a clear structure for the website, you may edit global theme settings. The site builder makes it easy to change colors, theme styles, manage block roundness, change icons and button colors, etc. Users are free to create their own media libraries. Go to Assets settings and upload photos, images or videos to add them with a click whenever needed.

Website Publishing

To go live, you also need to make some finishing touches. First of all, a preview mode provides a clear vision of how the page will look on desktop, smartphones or tablets. Simply click on the relevant icon and watch how responsive templates work. Don’t forget to visit general settings where you need to connect a domain or use the Xsolla custom domain provided on default.

Now, you are ready to go live. Go back to the site builder, press the “publish” button, and welcome your first visitors. Mind, that prior to publishing you need sign a contract with Xsolla.

Xsolla preview site

  • Good for newbies with no coding skills.
  • Simple registration process.
  • Easy editing and customization tools.

2. Features & Flexibility

Xsolla is a platform for game developers and publishers. It means that most of its features are focused on revenue increase and community growth. The system makes it possible to launch special loyalty programs and bonus campaigns as well as wok with affiliates, set your personal virtual store, and more.

Digital Store Setup

Xsolla store setup

Xsolla lets users create an online store with a click. No technical skills are required. Simply click on the “Store” section in your settings and connect your site to available services and sell:

  • Game Keys – provide access to all of your games or sell game keys to already published products. You may use the feature to drive more traffic to games that are only about to be released. Benefit from pre-order strategy to boost sales and users awareness.
  • Subscriptions (alpha version) – let users benefit from exclusive perks or create premium accounts with paid subscriptions. Create an elite club of gamers.
  • Virtual Currencies (in plans) – mainly used for in-app purchases. Users always need gold or credits to buy premium armor or extra resources.
  • Virtual Items (in plans) – generate more revenues when selling in-game items, new swords, super-power engines, ammunition, etc.

To sell goods online, you only need to do a simple setup. First of all, you need to indicate a platform your game is compatible with (PS, Nintendo, Linux, etc.). Choose from the list provided and enable the option. Then you only need to place the product name, indicate the link that will transfer users to the game key or subscription options, and eventually edit the “Buy Now” button right here in the website editor. All you need is to make several simple touches to complete the final digital store setting to start selling online.


Xsolla promotions

The platform comes with an award-winning tool that lets website owners create, fine-tune, and manage different promotions. Go to your Store settings to create a new promotion. Customize your campaign in 4 simple steps:

  1. Specify the campaign details (name, discount amount, etc.).
  2. Indicate special terms for the current promotion.
  3. Set the campaign schedule.
  4. Add Banner info and publish launch the promotion.

In addition, you may use promo codes and coupons to make your marketing campaign more enhanced.

Stats and Analytics

Xsolla promotions

Having several running promotion campaigns is good. However, you need to track the stats in order to make the most of your marketing efforts. Xsolla has a separate accounting section for users to track their sales, most paying customers, average pay time value, and more. You may sort the stats by day, week or month.

In addition, users may handle other aspects of their online activity. The accounting sections contains info related to taxes and fees, repatriation costs, established user acquisition fees, etc. Here you may also track all transactions by status and sort out completed or canceled operations.

Affiliate Marketing

Xsolla has its own Partner Network where you may create and manage performance-based influencer programs and affiliate campaigns. The system offers seamless one-click integration. Game developers and publishers may create their own affiliate marketing programs based on Revenue sharing or other concepts to generate interests among potential partners.

Xsolla marketing

The key benefit here is that you may actually craft your exclusive program by setting specific terms for affiliates. The feature is available in three business models:

  • Influencers – the idea is to give access to your game and Revenue Share to influencers from YouTube, Twitch and other platforms, so they could earn revenue by doing what they already love to do – delivering engaging, creative gaming content and promoting interesting games.
  • Affiliate Marketing – promote and sell your products with the help of traditional affiliate networks.
  • Channeling Portals – market your browser based games through specific and topical portals.

SEO and Security

Apart from marketing and promotion tools, Xsolla site builder has some baseline SEO settings as well. Users may edit sharing titles and descriptions, upload sharing images, and preview snippets in Google. In addition, there is a Facebook sharing preview option as well.

Xsolla marketing

When it comes to gaming, security always matters. Xsolla has integrated its exclusive anti-fraud tool that is automatically enabled once you have installed a preferable payment gateway.

Third-Party Integration

To boost your website performance, you may benefit from extra apps available for integration. They include Google Analytics for better traffic control and monitoring, Facebook and Twitter Pixel to track your stats generated via social platforms, Google Optimize to make the most of website AB testing, Game Magazines to have your product published on major topical establishments, etc.

  • Launch and manage promotion campaigns.
  • Connect to affiliate marketing networks.
  • Create your custom affiliate programs.

3. Design & Templates

Xsolla site builder does not offer numerous templates and themes to install. A user actually gets a baseline layout to edit and customize. The good news is that you get enough of design features to make the website look unique. The available settings make it easy to change the theme style, modify roundness, change main colors and fonts, upload new background videos and images for each particular block.

Xsolla design

On the other hand, some users might require a bit more design and customization. However, Xsolla layouts are mobile responsive and run great on all types of devices. There is a mobile preview mode right in the dashboard, while the templates make a good first impression in terms of design and style.

  • Stylish one-page layouts.
  • Advanced design settings.
  • Responsive templates.

4. Customer Support

Xsolla provides comprehensive support to its users. Website owners have different ways to resolve various issues. They include:

  • A Live Chat feature – create a new discussion with a support manager with a click.
  • “Find Your Answer” tool – simply type in the problem you have and get an instant answer from the huge knowledgebase.
  • Tutorials and Guides – the App section contains detailed info on how to connect different services and instruments. Find out how to work with the Partner Program, ways to get and connect a Google Tag manager, so on.
  • Live Chat Feature.
  • Guides and Tutorials.
  • Detailed documentation and Help Center.

5. Plans & Pricing

Xsolla site builder is free to use. You may start building and promoting your project at zero cost with access to all features including hosting. It is free until you start making your first cash. The system charges 5% from every transaction or purchase users make through your website. That looks like a good offer instead of paying monthly fees even at minimum income.

Xsolla pricing

  • Free to use website builder.
  • Pay only 5% from each purchase.
  • Free hosting and security included.

6. Pros and Cons

Xsolla is certainly one of the best site builders in its niche. It comes with a rich feature set in terms of game marketing and promotion. It offers multiple ways to sell a product in addition to enhanced eCommerce functionality. Both developers and publishers will appreciate it although some small downsides still take place.

Easy to use a site builder.
Ready-to-go websites in minutes.
Multiple promotion and marketing options.
Simple store setup.
Free to use.

No templates to choose from.
Limited customization features
  • Great tool to sell video games.
  • One-click store installation.
  • Detailed analytics and accounting tools.


Xsolla is a specialized platform created for game developers and publishers. Its website builder is only an extra tool to help users create landing pages and benefit from a wider option of sales and promotion channels. You do not have to pay for a seperate website building platform or hire developers.

Create your own site at zero cost and no technical skills. Select different business models and sell game keys, subscriptions or virtual items via several sales channels. Multiple ways to boost sales and grow your gaming community come as additional reason to try the software.

Howard Steele
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About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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