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Wix vs WordPress

What is the best option to build a website? With so many Wix and WordPress reviews on the web, hundreds of articles deliver nothing but scattered information forgetting that we are actually dealing with the biggest names in the website building niche.

For this reason, we have conducted an ultimate Wix vs WordPress comparison guide to dot the I’s and cross the T’s. You will have a clear vision of how, why, and when each platform may come in handy.

Wix vs WordPress: Comparison Chart

We’ve tested and compared two of the best website builders in the world. The table contains summary information. Choose a comparison point you are interested in most and read it in detail.

1. Popularity10 of 1010 of 10
2. Usability10 of 1010 of 10
3. Easiness10 of 107 of 10
4. Customization9 of 1010 of 10
5. Integrations10 of 1010 of 10
6. Templates10 of 109 of 10
7. Mobile10 of 1010 of 10
8. Promotion9 of 109 of 10
9. Support10 of 108 of 10
10. Pricing10 of 109 of 10
Overall:9.8 of 109.3 of 10

We do know both systems are extremely popular these days. But do we actually realize the influence of Wix and WordPress as well as the way they shape the website building niche? Let’s have a look at some recent stats.

1. How Popular Are Wix and WordPress?

Each platform follows the latest technology trends offering more robust website building solutions. This fact defines their success and popularity among users across the globe. Wix and WordPress power millions of live websites featuring crowds of subscribers. What do the official stats say?

Wix Usage Stats

As last researches show, Wix boasts 3,373,287 currently running websites. The platform has been evolving rapidly jumping from 500,000 in 2013 to over 3,000,000 in 2019. The number of users is growing fast estimating:

  • 154 million registered Wix users
  • 4,3 million Premium Wix subscribers.

Number of Wix websites Source:

The stats are as for the second quarter of 2019. The community of Wix followers is growing rapidly each month.

Read also: Wix review.

WordPress Usage Stats

For over a decade, WordPress has been the most popular website building platform featuring 24,808,989 live websites as per June 2019. The CMS made a comeback after a decrease back in 2016 with the number of subscribers falling down by almost 3 million. However, WordPress got its positions back to take the lead in the next 3 years and become the most popular open-source website building platform in the world.

Number of WordPress websites Source:

Why are the platforms so popular with users? What features define their success? Our ultimate comparison guide is to answer these questions. First of all, let’s find out, what websites can be built using Wix and WordPress.

Read also: WordPress review.

Wix vs WordPress: it seems like no one can beat WordPress in terms of popularity. It has almost 10 times more live websites if compared to its rival although Wix still has a growing number of millions of users globally.

2. What Websites are Wix and WordPress Good for?

Both platforms let users build literally any website type with no coding or web development skills. Users are free to build professional portfolios, small business websites in any niche, digital stores, forums, etc. At the same time, we should keep in mind that WP was initially launched as the CMS for content-based websites. Moreover, it is a self-hosted platform, which lets you manage your expenses, opt for cheaper domain registration services and hosting providers.

Let’s say, you want to build a simple website (a blog with a few pages). In this case, WordPress reserves more space for maneuvers in terms of cost reduction and website management, as you may choose the best-matching server solution and manage your domain separately. Although Wix also offers its amazing blogging feature, it comes as a part of the package but not a general platform’s specialization.

Wix Blog editor

With Wix, you get a set of baseline typical blogging templates with pre-installed widgets, while WordPress provides more customization options to optimize your blog not mentioning thousands of blogging layouts for any taste. But if we speak of more complicated projects that require in-depth customization, interactivity, promotion, and marketing, this is where Wix certainly wins.

What does it look like in practice?

For example, you need a digital store to sell products online. The project is more complicated if compared to a simple blog.

With Wix, you actually get:

  1. A ready-made online shop template.
  2. Easily manageable product page where you may edit descriptions, photos and SEO settings.
  3. Integrated widgets and add-ons including payment options, tax and shipping settings, etc.
  4. Promotion and marketing functionality to grow your business and interact with customers.

With WordPress: you will need to choose a more reliable hosting solution designed for eCommerce needs. In addition, you will have to look for suitable eCommerce plugins, for example, WooCommerce. They are not pretty hard to set, although it will take more time if compared to using a ready-to-go Wix solution.

Moreover, we should always consider ease of use that defines the time necessary to build a website. As we all know, time is money especially when it comes to the Global Web with thousands of sites appearing each day.

Wix vs WordPress: WordPress might be a better option for simpler projects and users with limited budgets. However, they will need to take actions every time they want to add a new feature. On the other hand, Wix will take care of all things including hosting, domain, widgets, etc.

3. How Much Time Does it Take to Build a Website with Wix and WordPress?

We always hear about “coding-free” website building process, “seamless integration” or “all-in-one solution”. But what do those terms really mean? Wix and WordPress designed to help non-technicians go live with stylish and professional sites. However, the two platforms are different when it comes to editing and customization.

Wix is a super-easy WYSIWYG software that requires literally zero coding skills. Moreover, it has its Wix ADI artificial intelligence that builds a website for you. A user only needs to answer several questions and indicate the website type, business niche, and apps he or she wants to implement. As a result, the system will offer several options of a ready-made project with not only apps you need but also relevant content.

Watch the video how Wix ADI works:

WordPress is different from that. It does not have a drag-and-drop editor although it truly has an updated simple content management system letting you customize each page, add elements and blocks, etc. However, you need to build each new page, category or section from scratch. It might be more time consuming if compared to Wix.

Let’s compare how much time it takes to create a simple website with Wix and WordPress:

Step 1 – Getting started


Wix lets users sign in instantly using their social or Google accounts. Getting started will require several easy steps:

  1. Log in.
  2. Choose a template.
  3. Start editing.

The process will take you about 2-3 minutes.

WordPress requires a bit more time to get started.

  1. Find hosting and register a domain.
  2. Choose a template.
  3. Install WordPress and start editing.

The time depends on how fast you complete the first three stages. It may take up to several hours unless you already have a trusted hosting provider. Users might need up to 2 hours to get started with WordPress.

Step 2 – Content Editing


Wix offers a more flexible approach to content editing. Users may opt for Wix ADI and have the website built in minutes with all features installed. You will only have to modify some of the sections and texts, which takes not more than a couple of minutes.

Wix Editor is another option for those who crave for more web designing freedom. On the one hand, you have a ready-made layout with all blocks and sections. On the other hand, you are free to rearrange those elements, remove blocks, add new elements or even design some of them from scratch. Users may choose from numerous galleries, contact forms, marketing tools, etc. The process is very easy thanks to an intuitive drag-and-drop editor. It will take you about 1 hour to get your site ready for deployment.

WordPress users do not have alternatives. Editing a template might require some time, as the process is not as easy as in Wix. The template itself offers only the layout for pages you might want to implement, as you need to do the rest manually from creating new categories, pages or tags to installing and activating necessary plugins or services. The more pages and sections you have, the more time you will need.

The blank template without plugins will have no sense while figuring out how the CMS works might take from several hours to days unless you have some experience working with WP.

Step 3 – Going Live


Finally, ready to go live with your website. With Wix, you only need to press the “Publish” button and get online. Do not forget to check how your website looks like on desktop and mobile versions using the mobile preview option in your dashboard.

Your WP website is online once you have activated your hosting plan, linked a domain and installed the template. However, the pages are displayed only after you publish them will all needed content and necessary plugins. Keep in mind that simply installing the plugin is not enough. You will need to set and enable them manually. Although the process is simple, it requires a bit more time.

Summing up:

  • Building a website with Wix will take you not more than 2 hours. If you use Wix ADI, the time will be reduced down to 2-3 minutes.
  • Building a website with WordPress might take several days depending on the number of pages, website type, and complexity.

Customization is the most time-consuming process, as your project must be user-friendly, interactive, and engaging. The process relies much on the type of project as well as its prior objectives. Do you need eCommerce functionality or advanced SEO tools? Do you want to promote your project using marketing tools? Make sure the platform is flexible enough to deliver all the instruments you may need.

Wix vs WordPress: Wix requires less time to get started, edit, and deploy a website. As WordPress requires learning curve and other actions, it may take up to several days to come up with the ready-to-go project.

4. Customization and Design Features

Customization and design start with picking the right template. Both systems offer a huge selection of themes although none of the website builders can compete with WordPress. Users may choose from thousands of layouts. They include not only content-based sites like blogs or forums but also small business layouts, digital shops, templates for Amazon guides, etc.

As for Wix, it currently has more than 550 templates. Not as much as WordPress has. However, users will certainly find the one that suits their projects the most. The key difference between platforms is that Wix themes come with pre-installed features. The system has its own App Market with all necessary apps and add-on that can be integrated with a click. Do you need analytic tools or event calendar for your site? Choose it from the widget list and bring to a necessary page.

Wix Editor

WordPress that provides full access to themes’ HTML/CSS. It means that you may actually redesign the template anyhow. You may code the style of your own, change general and advanced parameters, enable new functions, and more. It is possible only in case you have coding or web designing skills. Of course, this option will never work out for newbies.

WordPress Code Editing Example

You have picked a template that suits you fine. At some point, you realize that you need a bit different home page but do not want to change the theme itself. For example, you need an additional button under the header or slider. As an open-source platform, WordPress lets you make all necessary modifications.

All WP templates represent a compilation of PHP, HTML or CSS files that you may edit. To modify the template you will need:

  1. To access the theme editor.
  2. To learn how to work with programs like Notepad++.
  3. To define a proper template area you need to modify.
  4. To pick the right template file.
  5. To edit code or insert a new function.
  6. Save the code and test the function.

WordPress Code Editor WordPress Source Code Editor

The problem is that a user needs to switch between several screens at the same time. No one will guarantee that the new feature will run smoothly unless you are a professional web designer or programmer. On the other hand, WordPress templates are evolving. They come with enough components. Moreover, a chosen template may be available in several different styling options (sometimes from 4 to 6 and more). You may not even want to change anything.

With Wix, all changes you make are displayed instantly in the dashboard thanks to the inline editing process. If for some reason, you still want to change the theme, you may hire professional Wix programmers and web designers. Go to the Wix Arena where you will find technical enthusiasts who are specialized in creating Wix websites.

No matter how stylish your site looks like, its future success relies on user-friendliness and interaction with visitors. The project needs to follow latest trends and evolve together with the website building technologies. This is where the website builder’s integration and flexibility play a vital role.

Read also: WordPress to Wix – a complete migration guide.

Wix vs WordPress: The situation with Wix customization is much simpler. No coding is required. You get everything you need in the pack. WordPress provides access to templates’ code that can be modified only if you have enough technical knowledge.

5. Integration, Flexibility, and Features

Both Wix and WordPress come with numerous services and apps to integrate. They deliver enough flexibility to implement various services from security means to analytics and eCommerce.

Widgets, Plugins, and Add-Ons

Wix users may benefit from a wide selection of apps available in the App Market. They include platform’s custom applications as well as third-party apps. You may add social sharing buttons, implement contact forms, create galleries, connect payment options, counters, and more.

Wix App Market Wix App Market

WordPress also boasts an enormous selection of plugins. They also vary from image optimization services and SEO packs to anti-spam solutions and content tables. Both have free and premium applications that might result in extra costs.

WordPress Plugins WordPress Plugins

The key difference is that Wix actually takes care of all the implemented services while WordPress requires manual installation, fine-tuning, and updating. It means that you need to check up for new plugin versions regularly. That can hardly be a problem although a user still needs to be aware all the time. Otherwise, some problems related to website operation main occur.


Building digital stores with Wix is a bit easier, as it offers ready-made online shop templates with all services already integrated. You select a theme with ready-made product page layouts. Then you add descriptions and photos, set prices, and start selling online. Make sure you have picked up a proper plan, as eCommerce features are available only with some of the Wix packages.

Wix eCommerce Wix eCommerce

If you want to launch a shop on WordPress, once again, you will need to take care of its eCommerce functionality on your own. The best bet is to install the WooCommerce plugin that does the entire job for you after a simple set up process. Please, note that the plugin might need an extension depending on the website complexity and needs. They are not free.
WordPress eCommerce WordPress eCommerce
Building a shop with Wix is faster and more cost-effective.

SEO Optimization

SEO features let your site go higher in the search engine ranks leaving competitors behind. WordPress might work a bit better in terms of SEO but only in case, you have enough experience and skills. Newbies will hardly like it to optimize the code or search for an extra SEO plugin for their WordPress sites.

Wix makes SEO things easier for beginners. They have access to baseline settings where they may edit meta titles and descriptions, make page social previews more SEO friendly, edit URLs, indicate focus keywords, etc. Moreover, Wix has its SEO Wizard with custom optimization strategies for different business niches.

Wix SEO Wix SEO Settings

If your project meets tough competition, you may need something more than that. This is where WordPress may be more effective. Despite traditional SEO plugins that let you create SEO optimized texts, titles, and descriptions or create easy-to-read texts that are generally ranked higher, you may also work with the website code making it more attractive for search engine bots. Once again, the process requires maximum knowledge and skills. It will work out for highly competitive business niches.

WordPress SEO WordPress SEO

Wix vs WordPress: Wix makes the process if integration very fast and easy. Users get ready-made solutions and kits for each and every aspect of the project development and running. With WordPress, you will need to add necessary services manually and take care of them on your own.

6. Themes and Templates

Templates Comparison Chart

Theme Cost:FreeFree/$25-$299
Visual Editor: YES YES
Theme Change: NO YES
Mobile Optimized: YES YES
CSS Code Editing: NO YES
Pre-built Effects: YES NO

We have already said a few words about platforms’ templates in terms of customization. Now. Let’s have a closer look at how they actually look like or run on different types of devices.

On both occasions, we have a wide selection of free templates to choose from. Wix currently offers about 550 themes while WordPress template count has reached thousands of layouts. They are all divided into categories. All you need is to choose a niche and pick a theme you like.

When it comes to style and appearance, some of the free Wix templates win especially if considering small business layouts and digital stores. WordPress themes look all the same with some slight difference. Good news is at all have preview modes to check how they look like on desktop and mobile versions.

Wix Templates

If your quire exclusiveness, Premium templates will be a good solution. WordPress offers paid themes that are more attractive and trendy with a wider selection of features and styling options. However, the price tags vary a lot. For example, WP premium themes cost somewhere between $30 and $200.

All themes are mobile responsive. Moreover, Wix has a mobile preview option that lets you check how the website runs n tablets, smartphones or desktop versions. The made is available within the dashboard. WordPress does not have such an option. You may only preview the template when buying it. WordPress is the only way out. By the way, Wix also has mobile access to its editing tools.

Wix vs WordPress: WordPress has a huger selection of templates. Hovever, the most part of the good themes are paid. Wix templates are completely free to use. In both cases, you will have a mobile-friendly and stylish website.

7. Wix Mobile vs WordPress Mobile

The world keeps going mobile. This fact has a great influence on website building trends as well. Users require tools to edit their websites on the go using mobile devices. Wix and WordPress offer handy tools to manage projects via tablets and smartphones although WP mobile tools set is a bit limited compared to its rival.

Website Editing

Wix delivers almost the same feature set to your mobile device making it easy to change elements, adjust photos, hide or show some of the site elements on the tablet or smartphone. By the way, if you use a mobile editor. All changes are saved only in the mobile mode without the detriment to the desktop version.

Wix Mobile Editor Wix Mobile Editor

WordPress mobile app lets you only post articles and other content via smartphone or tablet. You may also look through the stats, monitor traffic, and check blog post views. At the same time, WordPress mobile app has the following functionality letting you stay in touch with top sites by chosen tags. In addition, it sends push notifications in case there is some on-site activity. The main downfall is that you cannot actually edit your site.

Both mobile applications are compatible with iOS and Android.

WordPress vs Wix: Wix Mobile app looks more comprehensive letting users edit and manage their websites on the go. WordPress mobile application is only for tracking, notifications in case of on-site activities, and blog posting.

8. Website Marketing and Promotion

Whether you run a small business website or a huge online shop with thousands of products, marketing and promotion are vital to grow your brand and generate higher revenues.

The key idea is to establish an interactive approach and keep your customers engaged all the time. This is where Wix comes with an ultimate toolkit of marketing solutions within its Wix Ascend package. It is available in three different plans depending on your goals.

They include Ascend Basic, Ascend Professional, and Ascend Unlimited. Each plan consists of marketing and promotion features that include:

  • Customer acquisition instruments – Live Chats, contact forms, tools to monitor new orders and bookings, automated lead generation systems, etc.
  • Wix Inbox

  • Promotion tools – email marketing campaigns to acquire as many users as possible, targeted social media posting to share coupons, Google Analytics and Facebook PIxel integration to identify the most successful marketing channels.
  • Wix Automations

  • Advanced payment solutions – the system lets you create and send invoices while customers are able to make a purchase with a single click. You may track sales, send personalized offers, set discounts, etc.

As a result, we have a full-cycle promotion and marketing solution by Wix that does not require extra integrations or installation. You choose a suitable plan and start promotion your business right at once.

WordPress does not have a single marketing solution. It does have tons of third-party plugins that will certainly come in handy. Some of them are free while some are paid. Moreover, you are responsible for choosing a widget as well as installing and setting it properly. Moreover, you will need to check how it works. All processes are completed manually. Here are some of the marketing WordPress plugins that may help:

  • ManyContacts is a great plugin for growing your mailing list. The key feature of the plugin is that can collect the visitor’s email even if he or she leaves the contact form. It will cost you $29 per month, which might be too expensive especially if compared to Wix plans with all necessary features in the pack.
  • Qeryz is another popular WP plugin developed to establish strong connections with your visitors. Its main features include scripts that make it easy to get customers’ feedback as well as drive more traffic to some of your prior pages or links. The idea is to get maximum exposure form the page after visitors answer several simple questions. The tool is available in three different plans that cost $12, $30, and $79 per month respectively.
  • Yoast SEO has become extremely popular due to its content promotion features. The instrument helps website owners create more SEO and user-friendly content. You get a chance to drive more people from social media as well as increase readers’ engagement and get more traffic from search engines. The basic Yoast SEO functionality is free. However, if you crave for more features, you will need to pay from $79 to $671.50. Is it really worth it?

What we are trying to say is that WordPress might have some tools to promote and market your business. However, using all those services will result in enormous extra costs not mentioning manual setup, constant plugin updates, and maintenance. Wix seems to be a better solution with its comprehensive Wix Ascend marketing and promotion package with literally all necessary instruments you might need.

Wix vs WordPress: with WordPress, you may find different plugins to promote your content, increase search ranks or launch marketing campaigns. However, you will need to choose a matching service, install, and set it on your own while Wix delivers a ready-to-use solution with all necessary tools in the pack.

9. Customer Support

Customer support availability may play a vital role, especially for non-technicians. Different issues may occur during the building process. At the same time, some users may have other questions related to billing, servicing and website maintenance. One will hardly appreciate being left stranded by the platform’s support.

The problem with WordPress is the fact that it actually does not have a traditional support team. As an open-source CMS, it comes with free access to the public, and users are responsible for managing and maintaining their projects. On the other hand, the platform is so popular, that you may detailed guides, professional articles, and videos that cover each and every step from getting started with WP to installing and activating various plugins. Simply type in the question in the search bar and you will get dozens of answers.

WordPress Support Forums WordPress Support Forums

Another way is to visit different developer’s forums with thousands of threads related to working with WordPress. You will certainly find the answer there. At the same time, premium plugins and services offer their separate customer support. In other words, you will never be alone with your project.

As an all-in-one website builder, Wix is obliged to have its own professional support team and it does. Subscribers have various options to resolve various issues. They include:

  • Traditional ticketing system – have a problem? Write an email to get in touch with the support team directly.
  • Wix Help Center – it contains endless articles, tips, and how-to guides with answers to all possible questions. Learn how to edit your template or use Wix ADI, read about widget integration or tips on content promotion.
  • Wix Forum – a place where professional and rookie Wix users meet to discuss different topics live. Feel free to ask any question and get a professional response.

Both platforms already have a huge community of users. It means that there are practically no complicated issues left although Wix still has its own support team.

Wix or WordPress: having customer support by your side is always better rather than surfing the net in search of resolutions. Wix has its own support team, which is good. WordPress offers support only in case of using premium plugins and services.

10. Pricing Policy

It’s high time we discuss website building costs using Wix and WordPress. As most of you know, WP is a free CMS. However, it does not mean you will be able to build and launch a website at zero cost. You will still need to handle some expenses.

Wix also offers a free plan, which is not good for a serious online project. On the other hand, it might be useful if you want to check how the software works in terms of editing and customization. If you crave for maximum functionality, paid plans will be the best option depending on the website type, business goals, etc. Wix has its website building kits for any purpose.

How Much Does it Cost to Build a Website with Wix and WP?

We will compare and contrast the cost of building a small business site and a digital store using both Wix and WP to figure out, which option is cheaper. Please, note that we are going to compare mainly the operating costs, but not the overall functionality.

The Costs of Building a Small Business Site

WordPress itself is free. However, you need to take care of your domain separately. First of all, you need to find a domain registration service. Then you will have to look up for an available name and buy it. The price will depend on different factors (domain zone, length, special symbols, etc.). However, the price is somewhere about $10-$20 unless you crave for a truly unique name. Keep in mind that you will need to prolong your domain on a yearly basis while the price might go a bit higher in the future.

Having a domain is not enough. You will also need to host your site files somewhere. The second stage is to opt for a suitable server solution with enough bandwidth, disk storage, and some baseline features like free SSL. Some hosting providers offer WordPress-optimized hosting solution. For example, WP-recommended Bluehost Choice Plus plan with unlimited SSD storage for an unlimited number of websites will cost you only $5.45 per month. Sounds like a real bargain, doesn’t it?

WordPress Pricing WordPress Hosting Cost

You might also need some baseline free plugins to set contact forms and promote content. Free services would be more than enough at least for a start. As a result, you have a ready-to-go WordPress small business website costing $7-$10 per month. The price may change, as you may require extra services and add-ons in the future.

Wix delivers ready-made website building packages for different needs. The system takes care of all the manipulations you had to do with WordPress. You only pick a plan, edit the template, and go live. A Combo plan costing $13 per month comes with 2GB of storage and 3GB of bandwidth. It is more than enough for an average site to represent your company online. If not, you can pay $4 more for an Unlimited Plan with unlimited bandwidth and storage.

Wix Website Pricing Wix Website Pricing

As a result, a small business site on Wix will cost you $13-$17 per month, which is a bit more expensive. However, for that money, you get a fully functional platform with all necessary tools in the pack with no need to search for extensions later.

The Costs of Building an Online Shop

The situation with digital stores is a bit more complicated. eCommerce projects are more complicated in terms of website structure and technical functionality. They require more flexibility, additional marketing, and promotion tools, etc. For this reason, they cost more if compared to simpler sites.

Once again, with WordPress you do not have to pay for the website builder itself. It is free. But you still need to take actions described earlier. You need a domain and a suitable hosting that meets your eCommerce needs.

This is where Bluehost may come in handy as well with its WooCommerce hosting offer. A great solution for those who want to sell online and get a fully customizable store. The plan costs $6.29 per month.

While WooCommerce plugin itself is free, you will still crave for extended functionality at some point especially if you want to grow your eCommerce project. There are some great extensions available for WooCommerce. However, all of them are paid. For example:

  • TaxJar – tax calculation service costing $17 per month.
  • WooCommerce Booking to schedule your appointments will cost you $249 for a single site.

As a result, your WordPress digital shop might appear to be a challenge for your wallet costing about $100-$300.

Wix offers a more cost-effective solution for digital stores available in 4 different plans. They are as follows:

  • Business Basic costing $23 per month you get all Website package features in addition to eCommerce integration.
  • Business Unlimited costing $27 per month you get all eCommerce features in addition to 10 video hours, professional logo and social media logo files.
  • Business VIP costing $49 per month with all previous features plus VIP support and priority response.
  • Enterprise costing $500 per month for companies caving to grow their business and benefit from individual servicing.

Wix eCommerce Pricing Wix eCommerce Pricing

In other words, building a full-scale online shop with all necessary features in one place and without the need to support and maintain your website manually will cost several times cheaper if compared to WordPress unless you opt for the Enterprise plan. It does not make any sense for small and medium shops.

The rest of the Wix plans are as follows:

  • Pro costs $22 per month to establish a recognizable brand name online. Create a fully branded site with your corporate logo to stand out.
  • VIP costs $39 per month with all previous features in addition to VIP support, analytics, priority response, etc.

Speaking about the price, WordPress comes with some flexibility in case you want to save up a bit using cheaper hosting or free plugins. However, such tactics will not work with complicated websites, as you will need to pay more for premium apps and services. At the same time, Wix brings all the features you need within its pretty affordable packages.

Wix vs WordPress: Building simple websites with minimum pages might be a bit cheaper with WordPress. But once you need something more functional and interactive, Wix will certainly be a more cost-effective option with all necessary features in its plans.


WixWix – is an internationally recognized website building platform that delivers world-class instruments and features to create sites from scratch. Users with no technical skills are able to create any type of online project from simple bogs and professional portfolios to digital stores and small business websites. The key feature is the fact that Wix is actually a ready-made solution with pre-designed templates and integrated features. They let you build and deploy your website in minutes.

WordPressWordPress – is an open-source CMS that delivers more power and flexibility than most of the website building platforms used today. Moreover, WP is one of the longest-running systems that has evolved over the years. Initially launched as the CMS for content-based websites, it has grown into a self-hosted scalable platform to build websites, publish, and promote websites of any type.

The review represents Wix as a comprehensive website building solution without the need to take extra actions. You pick a plan and start building the website of a necessary type with all necessary tools, features, and technical options in a single kit. Wix is easier to use from the start. The platform handles all maintenance and support. It has a professional support team in addition to its eCommerce, marketing, and promotion packages to grow your business.

WordPress is more complicated form the start. A user will have to take care of other issues that require more time. The building process is a bit longer. What might look like a cheaper option, will eventually result in extra costs, additional extensions or fees for premium plugin subscription in the long run. On the other hand, it provides more web designing and customization freedom for people with a solid technical background.

Wix and WordPress FAQ:

Question: What is the difference between WordPress and Wix?

Answer: WordPress is a free open-source CMS, which means anyone may access and modify it. Wix is an all-in-one drag-and-drop website editor with fixed plans, its custom editing, and content management system.

Question: Is Wix a better platform to host a blog than WordPress?

Answer: as a content-based CMS, WordPress seems to be a more powerful blogging platform while Wix offers its blogging feature as an extra function. However, WordPress blogging will require a bit of technical knowledge while Wix does not require an additional learning curve.

Question: How easy is it to transfer a Wix website to WordPress and Vice Versa?

Answer: Switching between Wix and WordPress is super easy. You can do that on your own, by following the Wix to WordPress migration guide or find a trusted website migration service and migrate your project with just a click.

Question: Which one is better for a beginner?

Answer: Obviously, Wix is a simpler option for beginners, as it has an intuitive editor in addition to its Wix ADI technology that does all the building process for the user in minutes. The system has a drag-and-drop editor that lets users customize the page with no coding while WordPress might require some programming experience.

Question: What is the best platform to create a new website?

Answer: It depends on the website type. If you need a simple blog, WordPress might be a better option while Wix offers more in terms of eCommerce functionality, marketing, and promotion. It comes as a cheaper and simpler platform for digital stores and small business sites.

Question: Is Wix worth using for a professional website, or should I stick to WordPress?

Answer: WordPress brings more options in terms of web design and customization. Users may implement any new feature, modify the website and edit page designs thanks to HTML/CSS access. It is certainly a better option but only in case of enough technical knowledge. Otherwise, Wix is a better solution for beginners.

Question: When it comes to SEO, which is a better platform WordPress or Wix?

Answer: Wix has baseline SEO settings in addition to its SEO Wizard. Both work well for websites craving to increase search engine ranks. On the other hand, WordPress makes it possible to optimize the code in addition to advanced SEO plugins that help to create and promote SEO friendly content. Such a bunch of actions will make the website more attractive to search engines.


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I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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