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Wix vs WordPress

There are dozens of web publishing solutions out there, but from a simplicity standpoint Wix and WordPress are some of the best in the market.

Ever since the launch of Wix there have been many debates on whether the site builder is better than WordPress. There are camps on both sides of the fence, each trying to prove that their choice is the best. Here at SWB, we believe that there are no clear winners and losers, because without specifying the user market and intended purposes, recommending anything is simply pointless.

In our Wix versus WordPress review we’re going to cover the benefits and downsides of each platform in simple terms, so that you can see that both Wix and WordPress are favorable options, but for different purposes. We’ll try to keep technicalities to a minimum and focus on unique features of each platform.

Important note: we’re going to discuss (not .com), which is a self-hosted CMS.

So let’s see which one is right for you, Wix or WordPress:

#1 Ease of Use

  • Wix. Wix has a visual, intuitive and user-friendly interface where you’ll be doing a lot of dragging, dropping and clicking. Wix makes it quick and painless to design and publish your site, even if you have no idea about how websites are being made.

    Wix Editor - Wix Website Builder

    Futhermore, in Summer 2016 Wix announced new revolutionary solution – Wix ADI (Wix Artificial Design intelligence), which is now available for the most part of website templates. Among them are Business, Blog, Portfolio&CV. From now you can choose between classic Wix Editor or ADI.

    Wix ADI

    The forte of Wix is that it keeps things extremely easy regardless of the website creation stage you are in: whether you’re creating an account, adding a new blog post, changing the background on the homepage or connecting a custom domain – everything can be done with just a few clicks, thanks to the visual interface of Wix.

  • WordPress. Despite being the easiest open source CMS available, WordPress isn’t the easiest web publishing solution. It’s much more difficult to use than Wix, mainly because it doesn’t provide that streamlined workflow: with Wix you get everything (templates, hosting, widgets and more) with a single online account, and with WordPress you only get a CMS, so there’s definitely a steep learning curve for a beginner.

    WordPress doesn’t take the visual approach, so coding may be required if any customization has to be made.

    WordPress CMS

Wix vs WordPress. If you know how to use a mouse, you can certainly build a site with Wix: it’s easy, intuitive, fun and requires no training. With WordPress, at least a basic knowledge of HTML/CSS is required.

While Wix is updated automatically and comes with included hosting, WordPress users must find a web host themselves and update their software manually.

#2 Feature Set and Flexibility

  • Wix. Wix is a versatile site builder that supports blogging (see our collection of Wix-based blogs) and eCommerce (check out our examples).

    There are also many extensions that you can integrate into your website – Wix has a collection of various free and paid add-ons called App Market. Here are some examples: Holiday badges (free), Comments (free/premium), Events Calendar (free/premium), Live Chat Room (free/premium), Customer reviews (free/premium) and more.

    Wix Apps Market - Wix Website Builder

    These applications are as easy to install and manage as the builder itself. Some are developed by Wix, others are provided by third-party developers. et’s take a closer look at Wix’s in-house features:

    eCommerce: multiple payment options, the ability to generate coupon codes, tax management, product options etc. Wix’s Commerce engine is designed for smaller shops.

    Blogging: scheduled posts, featured posts, Facebook comments, blog archive and tag clouds.

    Forum: from now you can create a simple forum (you can install it from Wix App Market) within your Wix website. Wisely managing it, you wiil receive your own website community, that sounds pretty nice.

    Wix ShoutOut and Smart Actions. Your Wix website lets you easily gather information from your visitors as they interact with your site. All their info is automatically saved to the Contacts section in the dashboard.

    You can use this info later to create Smart Actions by choosing triggers and assigning actions. For instance, you can set Smart Actions to invite new shoppers to redeem a coupon when a new user signs up to your newsletter.

    Wix ShoutOut - Wix Website Builder

    Wix doesn’t open up the codes. They do have a ‘custom HTML’ widget, but they don’t provide full access to the site’s source code.

  • WordPress. WordPress started as a blogging platform, but quickly developed from this single purpose and became a versatile program for creating various websites, from portfolios to webstores. This is possible thanks to numerous plug-ins which can add any kind of functionality to your site. There are social plugins, commenting systems, SEO packs, safety plugins and much more.

    WordPress plugins

WordPress vs Wix. Balancing ease of use with complexity is difficult, so usually, the easier the tool, the less flexible it is. But this rule doesn’t apply to Wix. Today Wix gives you near-perfect combination of flexibility and ease-of-use that is harder to reach with using WordPress CMS.

#3 Designs

Design Comparison Chart

Wix WordPress
Number of Themes: Hundreds Thousands
Theme Cost: Free Free/$25-$299
Visual Editor: YES YES
Theme Change: NO YES
Mobile Optimized: YES YES
CSS Code Editing: NO YES
Pre-built Effects: YES NO
  • Wix. You can choose from hundreds of beautiful, fully-customizable templates in over 70 industry categories.

    There are also one-page templates (landing pages) and blank templates that define your future site’s structure but have no content in them.

    Wix’s templates are undoubtedly beautiful, but there’s a significant drawback – users can’t switch templates midway through the editing process.

    All Wix templates are mobile-ready, and you can alter the mobile look of your site using Wix’s Mobile Editor.

  • WordPress. There are two places to find WordPress themes: the theme directory, which is the biggest and most official place to get a theme, and independent marketplaces and theme shops. There are free and paid themes.

    Unlike Wix, WordPress doesn’t support WYSIWYG editing, so before attempting to edit a WordPress theme, you’ll have to learn to read code. You can switch WordPress themes anytime.

Wix vs WordPress. You can customize Wix’s themes in a WYSIWYG editing environment, but with WordPress, what you see is often not what you get – without having at least a basic knowledge of HTML/CSS, it will be almost impossible to get the desired look.

#4 Customer Support

  • Wix. Wix has a massive support center. There are over 262,000 topics posted in the official support forum, hundreds of video tutorials and walkthroughs, email support and also an entire education program – WixEd.

    There are many prompts in the editor itself – nearly every editable element in the control panel comes with a help icon – just click it for more information.

  • WordPress. You’ll have no trouble finding WordPress experts – there’s a huge community of webmasters specializing in WordPress. But there’s no official support staff.

WordPress vs Wix. WordPress is widely used; you’ll find hundreds of blogs, communities and YouTube channels dedicated to this CMS, but there’s no direct email to call for help. Wix provides direct help and runs an extensive knowledgebase.

#5 Pricing Policy

  • Wix. Wix is a freemium site builder. You can create and publish an ad-supported website with a free account and it will remain so until you decide to upgrade your site. There are five paid versions: Connect domain ($4.50/mo), Combo ($8.50), Unlimited ($12.50), eCommerce ($16.50) and VIP ($24.50). These are discounted if you choose to pay annually.

    Wix WordPress
    Pricing Options: ✓ Connect Domain ($4.50/mo);
    ✓ Combo ($8.50/mo);
    ✓ Unlimited ($12.50/mo);
    ✓ eCommerce ($16.50/mo);
    ✓ VIP ($24.50/mo).
    ✓ CMS (free);
    ✓ Hosting (from $5-15/mo);
    ✓ Plugins (from $10/mo);
    ✓ Pro Themes (from $25).
    Features: ✓ Free Plan;
    ✓ Hundreds of Free Themes;
    ✓ Online Store;
    ✓ Unlimited Bandwidth.
    ✓ Free of Use;
    ✓ Over 10k of Themes;
    ✓ All-Purpose Plugins;
    ✓ Active Community.
  • WordPress. The CMS itself is free. But in order to get published you’ll need to purchase a hosting plan. Let’s do some math to help you estimate the cost of your WordPress site: hosting ($7-$12/mo) + theme (free/$20-$100, one time payment) + plugins (free/$20-$200, one time payment).

Wix vs WordPress. Wix plans cover hosting, themes and free extensions. But the price can go up if you need to install a paid application from the Wix app market. WordPress is free, and the cost will depend on how many plugins you need, your hosting provider, whether you need a premium theme and more.

You may also need to hire a developer if deep customization has to be made. So the total cost of your WordPress website may reach hundreds of dollars.


While WordPress seems to be more powerful than Wix, you’re still need to learn a lot of HTML/CSS to succeed with this CMS. If you’re willing to spend your time and make an effort, then WordPress is a smart decision. Note that WordPress requires constant maintenance, and things can get very technical, very quickly.

Wix, on the contrary, does all the heavy lifting for you, and all that’s required from your side is uploading your content and slight customizations. It’s easy, fun and effective.

Even if you need not a simple five-page blog or a landing page, but a powerful website or e-store, Wix will certainly handle it.

Overview Comparison Chart

Wix WordPress
Ease of Use:
Customer Support:
Overall Score:
Website builders » Comparisons » Wix vs WordPress
  • Nataliya Bogdanets

    Sometime ago I felt limited with Wix’s possibilities and have chosen WordPress as a platform for my further blogging. For those willing to deploy their inline presence professionally – WordPress is an optimal solution I guess. I found a lot of answers Hope it can help somebody.

    • Hi Nataliya,
      Thanks for your comment!
      What exactly made you move from Wix?

  • Pamela Parsons Dupuy

    So I wanted to put together a quick website for a friend. Started in WordPress with a theme and was pulling my hair out. Tried out Wix and was hooked. It was FUN and got it down easily over the weekend. Everything worked really well – except the video plugin was buggy. But I’m used to drupal and wordpress being far buggier in their editors, and unbounce and….Wix had the best editor I’ve ever used. Wow. Did I mention FUN? So now I want to move my main business site there but the lack of code access, not being able to view & test javascript, etc mean I’ll have to go elsewhere. But I will keep looking back at Wix wishing I could play there. : )

  • Daniel

    I’m the owner of a web design company and I create 90% of my websites on Wix and 10% on WordPress. I also use wix for more than a 5 page site or simple drag and drop. If that’s what you’re limited to, then you haven’t used it enough. The reason I use Wix more is that I have lots of small business owners that like to have a form of control themselves and WordPress is too much of a learning curve. I use WordPress for larger company clientele because I may need a database (which wix doesn’t have). But other than that I can do almost everything on wix that I can on WordPress. I think many coders feel offended by drag and drop because they’re thinking it insults their expertise. I see many people look at Wix as a DIY only builder, but many DIY sites are also on WordPress as well. I have plenty of redesigns that were created in WordPress. I think it’s about how knowledgeable your are on each platform.

    • Eva

      Hw do you install the wix into the FTP? in the www folder?

    • Nick

      How do you deal the the expensivness of using wix with your clients?? I feel like wordpress would be better if you are running a freelance business because you have less overhead with WP

  • Jed La Rosa

    Indeed, I prefer wordpress than wix. I met a lot of clients moving from wix to wordpress because of low flexibility in wix like integrating google analytics and many more. Especially in terms of seo.

    So anyone reading this. Interested to have a wordpress website?

    Go to our website now to get a free quote:

  • Estefania

    well I know building a website can be a overwhelming. In fact, like everything in this life, you can do a quick/crappy job or a quality website that can bring thousands of visitors everyday. Think about it, google it is just a “Website” but they have thousands of engineers behind it. In any case, I recommend first thinking of which framework you want:

    i) You can use build it yourself drag and drop web builder, such as or squarespace. This is a great way to make a website fast, but really simple. If you are serious about building a website, this has a lot of limitations. Wix, does not have a mobile friendly design, so you need to create ANOTHER website. Squarespace takes about 3% of commission of every sale you have. This is on top of the 4% paypal takes. So you can be loosing some money by using them. In addition these web builders cannot be that customized in terms of functionalities. Let’s say you have a cool idea for a social network. Well forget it, these web builders won’t cut it.

    ii) WordPress. This is much more powerful/robust than a web builder like wix. However, it requires more tech skills. You need to set up a server, using a hosting company such as BlueHost. Then you need to install WordPress, and import a theme (from themeforest). Then you can start adding plugins, and start building your website. If you are not technical you can hire a web developer, but sometimes it makes sense to hire someone. Especially if this website is for your business.

    iii) MVC Framework. Examples: Ruby on Rails, CakePHP, Laravel, etc. These MVC Frameworks are very very scalable. Twitter used Ruby on Rails for a while! So you can get an idea of what you can build with them. For this, I totally recommend you to hire a web development company, such as , a web development company based in San Francisco.

    Conclusion: If you just want a simple website, use wix or a web builder. If you are building a website for your business, then build something with WordPress or an MVC Framework!

  • Tomasas

    I have tried both and I think wix is better, but now I made my personal page very easy, quickly and for free with
    I realy enjoyed creating my website and recomend to try it.

  • raybees

    If you know what your doing Wix cant even compare with wordpress. There are so many advantages to wordpress and by simply using visual composer there is no longer the simplicity excuse The wordpress drag and drop build interface (using visual composer) is far superior to wix. Show me a wix site and i can build it in wordpress and better – with more functionality, unlimited pages, high performance hosting, self contained shopping cart, unlimited undo/revisions, and virtually unlimited applications that can run on it. And guess what? I actually own it, i am not just renting a dated application owned by some one else. And for those of you who think wix is so great, show me a medium to large company that is actively using wix for an internet based business. I doubt you could count them on one hand. Then look at the statistics re wordpress. There are too many reasons to list why wix is way more inferior to wordpress. But if you know nothing about websites and need to build something to represent your business and it doesnt matter that your using a template then wix has its place. You will still put in lots of effort however if you want it to represent your business properly. A good website is more than just framework – thats only one important part of it. Everything is important when building websites. Graphics, the content, framework, ownership, maintenance, extensibility, hosting, seo and yes it can be hard to put a descent site together but the results can yield many times greater profit for the owner.

  • Karinakar

    I personally really enjoy Like the way it is organized and had no problems using it, ever. So, I strongly encourage you to check it out

  • Meg

    Hi, I am looking to create a blog. I have absolutely 0 knowledge of web design. I already have a site with wix, however I don’t know if WordPress is the better choice. Any suggestions??

    • Hi, Meg,

      while WordPress is more powerful system, website creation with it requires some design and coding skills. However, if you’re already have a Wix-powered website, you can create your blog with that platform and at the same time you may start learning web-design and coding basics and then try to create your blog with WordPress if Wix won’t satisfy you. And the blog success depends on the blogger, the platform where it created is secondary.

  • William3780

    Cool review 🙂

    Disclaimer: I am a WordPress developer!

    In my opinion:

    The advantages of using WIX are:

    – It’s easier to use, less of a learning curve.
    – The support is better and there is no maintenance.

    The advantages of using WordPress are:

    – Better Designs
    – Better Functionality
    – Better SEO performance
    – You own your website and can host anywhere

    I wrote extensive article on the topic, perhaps you would like to get different perspective:

  • Howard Milstein

    Will wix search engine optimization be ideal or do I need yoast for ideal Google optimization? Also, can I put up print(banner?) ads for a company that may want to advertise with me?

    • Hi, Howard,
      Thanks for your question, it may be useful for many other users.

      1) As Google’s experts say, the main thing that makes your site Google-friendly is the presence of helpful content. So even if you will optimize your website with all
      ‘standards’ (and it doesn’t matter whether it would be with Yoast, other WordPress SEO-plugin or Wix-based SEO tools) but you content and UI/UX are poor, the user once clicked at your site in SERP will never come back and the time he’ll spend at your page will also be too short. So, the main idea is to work upon your content and site interface. If you haven’t perfect coding skills, then Wix is more favorable to you – it allows to create good-looking site interface in a short time.
      2) Yes, you can add your ad banner within your Wix website.


  • Alison Hardy

    I prefer WordPress. It is more convenient and good looking. I can recommend you to read the blog from There are tons of nice tips which can help you in building websites

  • Cindy Barberes

    What about integrating an e-mail provider? I use Wix and they only have Shout Out? That’s not the same as a real e-mail vendor that collects e-mails, sends out material automatically, allows you to have segmented lists? Isn’t that critical for most small to medium sized business owners?

    • Rozalynne Ellerbee


      If you go to Wix and Manage your website page you can purchase an email like from gmail. It is $5.00 a month per email address. It comes with an interface. You can add a team, use it for Shot Out, receive your email subscriptions, build a list for newsletters and handle everything that gmail already provides.


      • Cindy Barberes

        Interesting. I have a gmail like that now. I don’t want to use Shout Out. I just want the subscriptions that are collected to be directed to an e-mail vendor. Then they can send out the material I have stored there, thank you’s, etc. Does gmail do all that? House and handle autoresponders for different segments of an e-mail list?

        • Josh

          I’m on this website because of this very problem! I’m looking to use an email vendor and after some research I landed on Convertkit as the best option. It seems like they do everything, and it’s quite intuitive to use. However, when I tried to put a popup on my Wix site, it wouldn’t show. I contacted support from both companies, and it looks like it’s due to how Wix is set up, and I was more-or-less told the problem wasn’t reparable. However, after reading a few articles, it seems like switching from Wix to WordPress to solve this one small issue would be an absolute disaster. So I may just create a landing page or have a bar on the side (as those functions seemed to work fine in Convertkit). Anyway, long-winded, but maybe this will help you decide.

          • CaioBella

            I integrate mailerlite with Wix. Works like a charm!

  • Tirth

    Greate article!
    You must also look at this infographic difference between Wix vs WordPress!

  • LegendaryNinja _A

    Since when did wordpress need coding?

  • Chris Niemeijer

    I’m absolutely new to building websites and have no tech skills and no really clue how to read test in WebPagetestOrg. What I only can understand from WebPagetestOrg is that my site is loading much faster when testing from the US than when testing from Europe. Could it be that because Wix sites are hosted in the US they are slower loading in Europe? Can somebody in general say something about the loading speed of Wix versus WordPress. I have read a lot on the internet but no real speed test between the two platforms?