Get Started Today, It's Easy!

Wix vs Webflow

wix vs webflow

Whether you need a website for personal or business use, you won’t go without a web building tool that provides myriads of web building features and options.

Wix and Webflow are two website builders, which can be included into the top list of the most popular contemporary website builders. They work well for first-timers and web design pros, offering extensive feature sets and template collections.

A Quick Snapshot:

WixWix – is the world-known all-in-one website builder, which does not require any presentation. The service has gained global recognition due to its impressive ease-of-use, convenience, slight learning curve, abundance of high quality templates and reasonable pricing policy. Wix.com


WebflowWebflow – is a trusted service that encompasses the features of a website builder and CMS. Thus, it better works for professional website development, empowering freelance web designers and agencies to create full-featured complex websites for clients. Webflow.com


The fact that both website builders enjoy such a tremendous popularity makes the choice of the best tool much more complicated. So, which service may win your trust in the long run? Which of them works better for all user categories? What are the strong and weak points of both website builders that make each of them stand out from the crowd?

To answer these and other questions that may give you a hint on what platform to pick for your next projects, take your time to read this review. This is where we collected the available information about website builders to help you make the right choice. Let’s explore the Webflow vs Wix comparison right away!

1. Ease of Use

  • Wix. The website builder is amazingly simple and intuitive for each and every user, irrespective of the available skills, previous web design experience and objectives. Signing up for the system takes around a minute and does not require too much effort. Right after the registration, you get to the control panel, which is quite understandable and logically-organized.

    Wix Editor

    Wix control panel consists of two areas, namely the Dashboard and the Editor itself. This allows controlling each step you make, while working on your project development, fixing the errors on time. Providing the WYSIWYG website building experience, Wix lets you select the preferred template and customize it with regard to your needs and standards.

    The drag-and-drop editor allows for quick and easy choice of the required elements, widgets and add-ons. The system adheres to the “absolute positioning” model, which contributes to better display of all the website elements. However, this is also the reason of why you won’t be able to switch the templates during the web building process.

    What’s more, Wix developers keep steadily working on the simplification of the web building approach without affecting the high end result. As of today, the website builder can boast an updated re-designed editor that allows creating contemporary websites with advanced parallax scrolling effects, easy navigation, video background integration options and other powerful effects.

    Wix Standard Editor

  • See also: Wix Review.

  • Webflow. Being created with the needs of web design pros in mind, the website builder comes with a more complicated web design approach. The system encompasses lots of features and tools, underestimation of which may result in low project quality.

    The sign up process is also quick and easy here, but you’ll definitely need much more time to get used to the control panel of the service and to explore all the tools, categories, elements and sections it involves. The website builder offers lots of complex toolbars, HTML/CSS website editor and advanced design customization options that require deep understanding and even certain web design background.

    Webflow Editor

    Webflow interface is not simple and intuitive at all – there is much to browse, investigate and learn here. First-time users will certainly be confused by such a variety of tools and settings they will come across in the control panel of the service. It should be mentioned, though, that the interface of the system is logically-structured, which somewhat simplifies its exploration.

  • See also: Webflow Review.

Wix vs Webflow. Ease-of-use is definitely that very factor Wix excels at, especially when compared with Webflow. The system is intuitive, convenient and easy to master for all categories of users. It comes with lots of tutorials, powerful customer support options and understandable control panel, which provides lots of tools and customization options.

2. Feature Set and Flexibility

  • Wix. The website builder abounds in features, tools and options that ensure quick, easy and hassle-free web design process. There is no need to possess or learn coding basics to launch websites with it – all the required features and tools are provided by default here. Just access the dashboard to find out what the service has to offer. This is where you will come across lots of functional elements to start and customize personal and business projects, including corporate websites, blogs, landing pages, portfolios, commercial websites, non-profit projects and even small-to-medium web stores.

    The prevailing amount of options is available in the control panel and you can use them any time you need to design a website. At the same time, Wix has an extensive App Market that abounds in widgets, add-ons and extensions. They are paid and free, so, it’s only up to you to pick the elements you wish to integrate into your project.

    One of the distinctive highlights of the website builder is its advanced Wix ADI (Artificial Design Intelligence) tool, which lets you customize and publish a quality website with no effort and time investment at all. The system will generate a couple of questions to further create a website for you in the automated mode based on the answers you will provide. If you feel, however, that your web design skills are on the top level, you can pick a nice alternative, designing a website in the standard editor. This option does not require deep programming knowledge as well.

    Wix ADI Editor

    Wix is also proud of its blogging and eCommerce engines. The system lets you create, manage and regularly update full-featured blogs as well as small or mid-sized online stores. If you are going to start a blog with the service, you will be able to pick a template for it, write and add posts, adjust visibility settings, enable/disable commenting option etc. In case you intend to set up a web store, the integrated eCommerce engine will help you get started with ease. You’ll be able to manage your web store in a visual interface, adding and organizing a product list, creating collections of digital/physical items you plan to sell, adjusting shipping, tax and delivery parameters, setting the major product parameters, adding images and specifications etc.

    Wix has recently added a set of new advanced features that have positive impact upon website performance, design as well as ease of project management. Thus, Wix Turbo comprises a set of tools, which allow optimizing website rendering time without affecting its performance indicators. As a result, your website loading speed will increase along with the customer engagement rate.

    Wix Blog Editor

    Another feature that adds to client satisfaction level is Wix Ascend tool. This is an advanced contemporary all-in-one business set that provides over 20 products and tools, which are a must for effective management and promotion of your project. These tools are conveniently organized into sections based on their indication.

    Even though, Wix boasts ease-of-use, it can be a great source of features and tools required for the app development. Wix Code feature makes it possible to launch different types of applications without learning coding aspects. You don’t have to work in the text editor or pick special tools to get started – just reach the interface of the service to create your apps there. What you can do here is adding new content and special effects, launching databases and embedding multiple elements the system offers.

  • Webflow. As a developer-oriented service, Webflow cannot but offers an extensive feature set geared towards the creation of complex projects. Availability of high end design customization tools, HTML/CSS editing feature, blogging and integration options give the website builder CMS-specific focus. Exploration of these features makes it possible to reach impressive result, granted that your web design skills are on the required level.

    Webflow CMS

    Webflow lets you integrate custom HTML codes into website header and footer, while integration with Zapier system allows for effective and fruitful team cooperation. This means that you can assign website management rights to all the team members, who work on the development of a certain project with you.

    When working with Webflow, you will be able to customize the selected templates in one of two modes – Designer or Editor. Designer mode lets you integrate external add-ons and widgets into your website pages to boost their functionality. These can be social networks, text, form, entry field, div-block, captcha, section, container, abstract, title, link, checkbox widgets as well as background video, columns, list, button, code integration, standard and pop-up windows etc. As to the Editor mode, it lets you effectively edit the available web page content, such as texts, links, media files, graphic and motion design elements and more.

    Webflow eCommerce

    What’s important, Webflow websites are mobile-ready and you can update them even on the go. If there is a need to export the website code as a CSV file to further import it into another platform, the website builder grants this option at no cost at all. Just reach the Collections Section of the system and export the files there. That’s very convenient and handy.

Wix vs Webflow. When it comes to the functionality aspect, Wix holds leading positions here as well, irrespective of Webflow complexity. The system comes with powerful design customization tools, blogging and eCommerce engines, Wix ADI, Turbo Mode, integrated App Market and lots of other features that make it the unrivaled web building tool. Webflow feature set is less extensive and it’s also much more complicated for ordinary users.

3. Designs

Design Comparison Chart

WixWebflow
Number of Themes:550200
Mobile Editor: YES YES
AI Website Design: YES NO
Drag&Drop: YES YES
Mobile Optimized: YES YES
  • Wix. Wix offers one of the most impressive, versatile and extensive collections of quality templates. Currently, users may choose from over 550 amazing and fully-customizable themes. They fall into niche categories based on the topics they belong to. The template collection of the system is regularly updated with stunning themes developed by the service web designers. The templates are responsive by default, which means that they perfectly adapt to all the screen types, resolutions and sizes.

    A convenient preview option allows watching the way your website will display in mobile and desktop versions. There is also an opportunity to edit your mobile website version on the go, which is very convenient and time-saving. Mind that the edits you make in the mobile mode are not displayed in the desktop website version, while those you make in the desktop mode will immediately show well in the mobile regime.

    Regardless of the rich template collection of the website builder, users are offered an opportunity to pick a blank theme and customize it from scratch. This is a surefire way to get a unique project design. As mentioned above, Wix does not allow switching the templates midway through the website customization process, which is explained by the “absolute positioning” editing mode it follows. This triggers the necessity to carefully select a template right from the start.

  • Webflow. The template collection of the system is also quite rich, even though, it somewhat lags behind Wix in terms of the number of themes and their quality. However, the developers of the service keep designing new themes to grow the collection.

    As of today, Webflow design set encompasses over 200 themes, 30 of which are free and the rest are paid. The cost of the themes you can get at extra fees ranges between $24 and $79. Users may choose from several template versions for each web page. These include homepage, services, about us, reviews, contacts and more. The choice of designs does not go down to ready made templates only. Users may also pick a blank canvas to further customize it from scratch based on their preferences and niche requirements.

Wix vs Webflow. Wix prevails over Webflow in terms of design variability and template customization options. The template collection of the service is more extensive – just like the number of free themes. Wix also comes with the integrated mobile editor that makes it possible to create and modify the mobile version of the project any time of the day.

4. Customer Support

  • Wix. The customer support team of the website builder is user-friendly and always ready to provide clients with all kinds of assistance. The service stands out from the crowd due to its intuitive interface, easy navigation and helpful prompts, tips as well as directions on how to effectively use this or that website element or tool. Whatever editable element you will click, it will come with a question mark to provide all the required info and practical tips about it.

    If there is anything you don’t understand or cannot find, the website builder lets you access its Forum or Support Center to find answers there. Additionally, Wix knowledge base provides multiple step-by-step tutorials, guidelines and how-to videos to simplify the process of working with the platform. Finally, there is an opportunity to contact Wix pros via email support.

  • Webflow. Webflow customer support options are versatile and helpful as well. Being initially oriented on the needs of professionals, the website builder still considers it important to pay much attention to the educational aspect. You can reach the University section here, where you will come across multiple video tutorials, rich knowledge base and other quality materials available in the editor mode.

    Users can also access a forum and a blog in the system, where they will be able to discover important info about the basics of using the service – just join and browse social network groups, reach books and guidelines, participate in discussions to find answers to your system-related questions. Speaking about tech support, it is available 24/7 here. Live chat and email assistance as well as extensive community of the system will cover the majority of your Webflow-oriented inquiries.

Webflow vs Wix. Both Wix and Webflow are good at customer support options. The systems come with extensive knowledge bases, forums, blogs, video how-tos, manuals and helpful guidelines. Whatever problem you face when exploring their feature sets, helpful customer assistance teams will provide you with the right solutions. Both systems are client-oriented, although, Wix can still boast higher informational value.

5. Pricing Policy

  • Wix. The pricing policy of the website builder is more than affordable for everyone, considering the variability of features the system offers. There is a completely free version of the platform, which lets you test the functionality of the service and explore its basics prior to proceeding to the web development process. As soon as you decide to create a full-featured project, you won’t go without upgrading to one of the paid subscriptions. These include Connect Domain ($4.50/mo), Combo ($8.50/mo), Unlimited ($12.50/mo), eCommerce ($16.50/mo) and VIP (24.50/mo), granted that you start with a yearly plan.

    When choosing a paid plan, however, mind that the cheapest Connect Domain subscription comes with an ad banner displayed at the website.

    Wix has a 14-day money back guarantee for everyone, who is not satisfied with the terms of the plans for some reason. What’s important, the website builder frequently provides special offers, discounts, loyalty programs and bonuses to existing and newly-registered users. By using these offers, you can notably cut down the cost of the plans, thus, getting the required subscription at reduced cost.

  • WixWebflow
    Pricing Options: ✔ Connect Domain ($4.50/mo);
    ✔ Combo ($8.50/mo);
    ✔ Unlimited ($12.50/mo);
    ✔ eCommerce (Busines Basic) ($17/mo);
    ✔ VIP ($24.50/mo).
    ✔ Lite ($16/mo);
    ✔ Pro ($35/mo);
    ✔ Team ($35/mo per user).
    Features:✔ Lots of free options;
    ✔ Niche templates;
    ✔ eCommerce;
    ✔ Free blog and foum.
    ✔ Free plan;
    ✔ CMS;
    ✔ Unlimited hosting;
    ✔ Agency solution.
    See also: Wix alternatives.

  • Webflow. The system offers a free “Starter” Plan that never expires and lets you explore the feature set of the website builder for as long as you need, but with certain limitations. Websites built with the free plan come with the subdomain and the ad banner displayed at the homepage of the service. Code export feature is also unavailable here. To make use of the advanced features of the website builder, you’ll be offered to choose between standard and team plans. Both subscription types can be billed on a monthly and yearly basis. The price difference between the subscriptions ranges up to 50%, based on the terms implied by the plans.

    Standard Webflow plans encompass Lite and Pro subscriptions. Their cost constitutes $16 and $35/mo. As to the Team Plan, they include Small, Medium and Large subscriptions. The cost of the plans constitutes $70, $140 and $280 per month respectively. Additionally, the website builder lets freelancers use the Client Billing solution, which allows creating websites at no cost at all. It will be your clients, who will pay for using the system, while you will be responsible exclusively for the web development process as it is.

Wix vs Webflow. Speaking about the cost aspect, Wix still holds the leading positions. The website builder has a free plan and five paid subscriptions for all user categories. Paid plans encompass extensive sets of features to match versatile web design needs. The pricing policy of the website builder is reasonable yet it does not compromise with the high end result.

Bottom Line

The choice between Wix and Webflow may be a challenge, especially for non-techies, who cannot boast rich web design expertise yet need to pick a service that will come up to their requirements. Both website builders are worthy competitors, although, each of them targets diverse user categories and, thus, covers a broad spectrum of web building needs.

WixWix is a full-featured system, which encompasses the top notch web design criteria. These include high quality responsive templates, advanced design customization tools, Wix ADI tool, eCommerce and blogging engines, extensive integration options as well as Turbo and Ascend features. Wix.com


WebflowWebflow is a website builder, which is mainly oriented on the needs of professional web developers and, thus, offers a broad selection of themes, integrations, editor layout modes, template code export, exclusive website editing tools and other features that make it a good pick for independent web designers and agencies. Webflow.com


So, which service is the leader of the comparison? This depends upon the objectives you set and result you wish to avail in the long run. While Webflow is a worthy solution for professional web designers, Wix can equally cover the needs of newbies and experts. The website builder encompasses lots of advanced features, offering professional templates and tools needed to customize them with ease. Consider your priorities and goals prior to making the final choice.

Overview Comparison Chart

WixWebflow
Ease of Use:Wix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs Webflow
Features:Wix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs Webflow
Designs:Wix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs Webflow
Customer Support:Wix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs Webflow
Pricing:Wix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs Webflow
Overall Score:Wix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs WebflowWix vs Webflow

 It’s free

Howard

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

Home » Comparisons » Wix vs Webflow