Wix vs Webflow: Which is Better?

Wix vs Webflow

Wix and Webflow are two website builders, which can be included into the top list of the most popular contemporary website builders. Each system, however, is geared towards the needs of a certain target audience. Thus, their integrated functionality and template versatility allow building different types of projects for personal and commercial use.

Wix is the world-known all-in-one website builder, which does not require any presentation. The service has gained global recognition due to its impressive ease-of-use, convenience, slight learning curve, abundance of high quality templates and reasonable pricing policy. Webflow is a trusted service that encompasses the features of a website builder and CMS. Thus, it better works for professional website development, empowering freelance web designers and agencies to create full-featured complex websites for clients.

SPOILER: Wix is better – read the Conclusion.

The fact that both website builders enjoy such a tremendous popularity makes the choice of the best tool much more complicated. So, which service may win your trust in the long run? Which of them works better for all user categories? What are the strong and weak points of both website builders that make each of them stand out from the crowd?

To answer these and other questions that may give you a hint on what platform to pick for your next projects, take your time to read this review. This is where we collected the available information about website builders to help you make the right choice. Let’s explore the Webflow vs Wix comparison right away!

Wix vs Webflow: General Overview

Wix vs Webflow: Which is Better?

Wix is the renowned leader of the web design niche and the one that enjoys popularity with users across the globe. The platform makes it possible to start different types of projects, ranging from simple websites for personal use and up to complex business projects. The service lets you design blogs, forums, portfolios, promo sites, small business websites, landing pages and even online stores. What’s important, no coding skills are needed to start a website with Wix and even a newbie can cope with the task pretty well. The website builder stands out from the crowd due to its numerous customizable designs, advanced functionality, versatile pricing policy and access to lots of design customization tools.

Wix Editor

Wix was founded in 2006, but its popularity keeps growing with every passing year. According to statistics, the number of live websites created with the website builder now constitutes 3,800,881. This figure is rapidly growing as well as the number of the system sign ups. Currently, the user base of the system encompasses 154 millions registered users while that of the Premium members constitutes 4.3 millions users.

Another highlight of the website builder is its pricing policy, which is not only versatile but also affordable. There is a free plan, which lasts for the unlimited period of time and several paid subscriptions. They work great for the development of standard and business websites, including online stores.

Webflow is also a feature-laden website builder, which stands out from the crowd due to its strong designer focus. When you just start working with the system, you can’t but notice that it is somewhat similar to the majority of CMS (see its WordPress comparison) and Adobe programs (Dreamweaver, Muse etc.), using the format of working process presentation. This is what makes the website builder quite a complicated platform for beginners. At the same time, the use of the system does not imply the knowledge of coding basics yet there is a code editing option here.

Webflow Editor

Webflow was launched in 2012 and the list of websites built with the website builder is not that impressive as that of Wix. According to recent stats, the user base of the platform encompasses 222925 subscribers, while the number of live websites powered by the website builder constitutes 128052 projects.

The website builder has a very generous pricing policy as there are several groups of plans to choose from. The cost of the plans as well as the features/terms they include depends upon their implication and the goals users pursue.

Wix and Webflow deserve user attention as worthy representatives of their niches. Wix has a longer history and more websites created with it, while Webflow is a younger platform and the number of its projects naturally lags behind the competitor. Wix is also simpler and more convenient, while Webflow provides greater flexibility and high end functionality.

Wix vs Webflow: Which One Is Easier to Use?

Wix vs Webflow: Which is Better?

Wix is the website builder, which is amazingly simple and intuitive for each and every user, irrespective of the available skills, previous web design experience and objectives. Signing up for the system takes around a minute and does not require too much effort. Right after the registration, you get to the control panel, which is quite understandable and logically-organized.

Wix control panel consists of two areas, namely the Dashboard and the Editor itself. This allows controlling each step you make, while working on your project development, fixing the errors on time. Providing the WYSIWYG website building experience, Wix lets you select the preferred template and customize it with regard to your needs and standards.

What’s more, Wix developers keep steadily working on the simplification of the web building approach without affecting the high end result. As of today, the website builder can boast an updated re-designed editor that allows creating contemporary websites with advanced parallax scrolling effects, easy navigation, video background integration options and other powerful effects.

Wix Effects

The customer support team of the website builder is user-friendly and always ready to provide clients with all kinds of assistance. The service stands out from the crowd due to its intuitive interface, easy navigation and helpful prompts, tips as well as directions on how to effectively use this or that website element or tool. Whatever editable element you will click, it will come with a question mark to provide all the required info and practical tips about it.

If there is anything you don’t understand or cannot find, the website builder lets you access its Forum or Support Center to find answers there. Additionally, Wix knowledge base provides multiple step-by-step tutorials, guidelines and how-to videos to simplify the process of working with the platform. Finally, there is an opportunity to contact Wix pros via email support.

Webflow delivers a more complicated web design approach, being created with the needs of proficient web developers in mind. The system encompasses lots of features and tools, underestimation of which may result in low project quality. The sign up process is also quick and easy here, but you’ll definitely need much more time to get used to the control panel of the service and to explore all the tools, categories, elements and sections it involves. The website builder offers lots of complex toolbars, HTML/CSS website editor and advanced design customization options that require deep understanding and even certain web design background.

Webflow interface is not simple and intuitive at all – there is much to browse, investigate and learn here, it looks similar to Webydo at a first sight. First-time users will certainly be confused by such a variety of tools and settings they will come across in the control panel of the service. It should be mentioned, though, that the interface of the system is logically-structured, which somewhat simplifies its exploration.

Webflow CMS

The customer support options of the website builder are versatile and helpful as well. Being initially oriented on the needs of professionals, the website builder still considers it important to pay much attention to the educational aspect. You can reach the University section here, where you will come across multiple video tutorials, rich knowledge base and other quality materials available in the editor mode.

Users can also access a forum and a blog in the system, where they will be able to discover important info about the basics of using the service – just join and browse social network groups, reach books and guidelines, participate in discussions to find answers to your system-related questions. Speaking about tech support, it is available 24/7 here. Live chat and email assistance as well as extensive community of the system will cover the majority of your Webflow-oriented inquiries.

Speaking about ease of use, Wix seems to be a simpler web building solution and it’s also more convenient for each and every user. The website builder offers intuitive web design approach and it’s easier to master the platform without any coding skills involved. Customer support options are also more extensive here, although, Webflow does not lag behind its competitor in terms of tech support. You just need ire time to explore the platforma d to start working with it.

Wix vs Webflow: Design and Flexibility

Wix vs Webflow: Which is Better?

Wix and Webflow both excel at flexibility, functionality and design customization. It’s just that each system is geared towards the needs of diverse user categories. This has direct impact upon the feature set, list of services and design customization tools provided. To define what features exactly the system has in stock and what web design needs it covers, it is high time to compare the main advantages of both website builders now.


Wix is proud of its eCommerce engine. The system lets you create, manage and regularly update full-featured blogs as well as small or mid-sized online stores. You’ll be able to manage your web store in a visual interface, adding and organizing a product list, creating collections of digital/physical items you plan to sell, adjusting shipping, tax and delivery parameters, setting the major product parameters, adding images and specifications, setting up show window display parameters etc.

Wix eCommerce

To make use of the entire web store design and management potential of the website builder, make sure to subscribe to its eCommerce plan.

Webflow eCommerce potential is on a top level. The website builder also has an integrated eCommerce engine, which lets you launch a feature-laden online store. Webflow provides an extensive selection of tools and features and it doesn’t imply any coding awareness to get started with your eCommerce project.

Webflow eCommerce

By using the system, you can integrate and customize a shopping cart, create/updatemanage product lists, assign categories to products, track inventory tools and set up payment/shipping details. Read more about Webflow eCommerce engine in our Webflow vs Shopify comparison.

As to the eCommerce aspect, both website builders make it possible to start and run a web store. Wix works better for small and medium projects while Webflow is a better solution for more complicated and feature-laden eCommerce websites. Its functionality is far beyond the average.


Wix is a quality website builder to launch a blog for personal or commercial use. The system lets you pick a template for your project, write and add posts, adjust visibility settings, enable/disable commenting options etc. Future publishing feature is also available here, which lets you plan blog updates and schedule them with regard to your needs.

Wix Blog

There is also an opportunity to set up SEO parameters for more effective blog promotion, integrate social media services, enable Facebook/user commenting feature and complete lots of other blog-related tasks.

Webflow also makes it possible to start and manage a blog. There are ready made templates you can choose from and customize as you need. The website builder lets you write, update and manage blog posts, adjust SEO settings, upload and integrate social media files and make use of extensive image management features.

Webflow Blog

Whatever niche you specialize in, you will be able to start a feature-laden blog that will come up to your expectations and requirements.

Wix and Webflow make it possible to set up and manage quality blogs. Wix lets you do that in a simpler and more convenient way, while Webflow implies more time and effort to get started with your blogging project.

Third-Party Integrations

Wix abounds in features, tools and options that ensure quick, easy and hassle-free web design process. The prevailing amount of options is available in the control panel and you can use them any time you need to design a website. At the same time, Wix has an extensive App Market that abounds in widgets, add-ons and extensions. They are paid and free, so, it’s only up to you to pick the elements you wish to integrate into your project.

Wix App Market

For user convenience, Wix extensions are sorted out into categories (Marketing, Sell Online, Services and Events, Media dnd Content, Design Elements, Communication and more). Each category contains dozens of widgets and extensions to come up to users’ needs. This makes it easier to browse the collection and pick the required apps.

Another highlight of the website builder is its advanced Editor X. This is a brand new high end responsive platform that is geared towards the needs of web developers and studios. The platform contributes to quick, fast and professional website creation, granting access to multiple tools and features. They are a must, when it comes to launching complex website designs and layouts. Editor X comes with drag-and-drop support, grid layouting and docking options, availability of Flex layouter, stack & scale media integration, custom breakpoints, advanced Wix design system and sizing control.

Wix VELO is one more notable advantage of the website builder, which contributes to its popularity and reputation. This is a full-featured open web development platform that helps speed up the process of creating applications. It offers an opportunity to work directly in the Wix visual editor to add custom functionality to your project. The tool also lets you interact with its APIs and ensures easy site monitoring, database compilation and IDE usage when required. All these features make the process of web app development more effective and professional.

Webflow integration options are also worth the attention of users, who decide to start projects with the system. The website builder especially stands out from the crowd due to its Lightbox Gallery as well as After Effects and Lottie integration. Lightbox Gallery now makes it possible to create impressive image galleries and grids out of CMS and eCommerce photos/videos. What’s more, it has now become possible to create website design by means of using lightboxes on a collection template page that will come up to your gallery items content.

The website builder also unveils extensive Content Management options. The platform allows displaying dynamic content and presenting it in the most favorable light. You can reach and modify the structure of content modules and folders available in the so-called “CMS Collections”. There is access to the image library, multiple element highlight modes, template mode switch options etc. The website builder also allows creating dynamic structures by means of combining fields with diverse content.

Additionally, Webflow lets you create dynamic CMS galleries via uploading, styling, modifying and showcasing images and videos. Users can do this in one of three ways – by means of bulk photo uploading and structuring, using the improved CSS grid versions or displaying your own dynamic images and videos through lightbox presentations.

As to the integration opportunities, Wix and Webflow can boast impressive options. Wix comes with numerous App Market widgets as well as business tools that can notably boost your project performance. Webflow, in its turn, is a more feature-laden system, which mostly offers image-related and functional extensions to be used in complex projects.

Template Editing

Wix offers one of the most impressive, versatile and extensive collections of quality templates. Currently, users may choose from over 550 amazing and fully-customizable themes. They fall into niche categories based on the topics they belong to. The template collection of the system is regularly updated with stunning themes developed by the service web designers. The templates are responsive by default, which means that they perfectly adapt to all the screen types, resolutions and sizes.

Wix Templates

A convenient preview option allows watching the way your website will display in mobile and desktop versions. There is also an opportunity to edit your mobile website version on the go, which is very convenient and time-saving. Mind that the edits you make in the mobile mode are not displayed in the desktop website version, while those you make in the desktop mode will immediately show well in the mobile regime.

Regardless of the rich template collection of the website builder, users are offered an opportunity to pick a blank theme and customize it from scratch. This is a surefire way to get a unique project design. As mentioned above, Wix does not allow switching the templates midway through the website customization process, which is explained by the “absolute positioning” editing mode it follows. This triggers the necessity to carefully select a template right from the start.

Webflow template collection is also quite rich, even though, it somewhat lags behind Wix in terms of the number of themes and their quality. However, the developers of the service keep designing new themes to grow the collection.

As of today, Webflow design set encompasses over 200 themes, 30 of which are free and the rest are paid. The cost of the themes you can get at extra fees ranges between $24 and $79. Users may choose from several template versions for each web page. These include homepage, services, about us, reviews, contacts and more. The choice of designs does not go down to ready made templates only. Users may also pick a blank canvas to further customize it from scratch based on their preferences and niche requirements (just like in Pinegrow or Mobirise).

Webflow templates

Webflow lets you integrate custom HTML codes into website header and footer, while integration with Zapier system allows for effective and fruitful team cooperation. This means that you can assign website management rights to all the team members, who work on the development of a certain project with you.

When working with Webflow, you will be able to customize the selected templates in one of two modes – Designer or Editor. Designer mode, similarly to WordPress Elementor plugin, lets you integrate external add-ons and widgets into your website pages to boost their functionality. These can be social networks, text, form, entry field, div-block, captcha, section, container, abstract, title, link, checkbox widgets as well as background video, columns, list, button, code integration, standard and pop-up windows etc. As to the Editor mode, it lets you effectively edit the available web page content, such as texts, links, media files, graphic and motion design elements and more.

What’s important, Webflow websites are mobile-ready and you can update them even on the go (read more about it in the Webflow vs Squarespace review). If there is a need to export the website code as a CSV file to further import it into another platform, the website builder grants this option at no cost at all. Just reach the Collections Section of the system and export the files there. That’s very convenient and handy.

When it tackles the web design aspect, Webflow somewhat prevails over Wix due to the flexibility of its settings and high end design customization solutions. The system is geared toward professional website development. Wix, however, also boasts powerful design customization tools, while its template collection is one of the best in the niche.

Wix vs Webflow: General Pricing Comparison

Wix vs Webflow: Which is Better?

Wix pricing policy, comparing with its alternatives, is more than affordable for everyone, considering the variability of features the system offers. There is a completely free version of the platform, which lets you test the functionality of the service and explore its basics prior to proceeding to the web development process. As soon as you decide to create a full-featured project, you won’t go without upgrading to one of the paid subscriptions. These include:

Standard Wix Plans

Standard Wix Plans

  • Combo ($13/mo) – free hosting, absence of system ad banners, free domain name connection etc.;
  • Unlimited ($17/mo) – unlimited bandwidth, 10GB storage space etc.;
  • Pro ($22/mo) – integrated Google Analytics and statistics collection tools, 2 hours of video storage space etc.;
  • VIP ($39/mo) – first priority support, professional logo etc.

Wix vs Webflow: Which is Better?

Business/eCommerce Plans

  • Business Basic ($23/mo) – online payments acception;
  • Business Unlimited ($27/mo) – business development tools, special apps for entrepreneurs, integrated eCommerce platform etc.;
  • Business VIP ($49/mo) – unlimited bandwidth and unlimited video storage space, availability of the complete Wix Suite;
  • Enterprise ($500/mo) – end-to-end business solution that provides the highest functionality and maximum amount of tools.

Wix has a 14-day money back guarantee for everyone, who is not satisfied with the terms of the plans for some reason. What’s important, the website builder frequently provides special offers, discounts, loyalty programs and bonuses to existing and newly-registered users. By using these offers, you can notably cut down the cost of the plans, thus, getting the required subscription at reduced cost.

Webflow like its main competitors offers a free “Starter” Plan that never expires and lets you explore the feature set of the website builder for as long as you need, but with certain limitations. Websites built with the free plan come with the subdomain and the ad banner displayed at the homepage of the service. Code export feature is also unavailable here. To make use of the advanced features of the website builder, you’ll be offered to choose between standard and team plans. Both subscription types can be billed on a monthly and yearly basis. The price difference between the subscriptions ranges up to 50%, based on the terms implied by the plans. Paid plans are divided into “Site” and “Account” plans, but each of these subscription types also falls into groups. Site Plans include Website and eCommerce plans.

Webflow Pricing

Website Plans are as follows:

  • Basic – $12/mo (works great for simple websites that don’t need a CMS) – domain connection, CDN included, 500 form submissions, free SSL certificate.
  • CMS – $16/mo (nice pick for blogs and other content-driven websites) – 1000 form submissions, 2000 CMS items, limited CMS API, 3 content editors, site search.
  • Business – $36/mo, (best for a high traffic marketing website or a full-featured blog) – advanced global CDN, unlimited form submissions, full CMS API, 10 content editors etc.

Webflow eCommerce Pricing

eCommerce plans, in their turn, encompass:

  • Standard – $29 (perfect for new businesses getting off the ground) – all features of the CMS plan plus custom checkout and shopping cart, email customization, integrated CMS for blogs, 2% transaction fee.
  • Plus – $74 (works well for higher volume businesses that need additional features) – all features of the Business plan plus unbranded emails, zero transaction fee, 10 staff accounts.
  • Advanced – $212 (best for users, who intend to scale and reach new heights for their online businesses) – all features of the Business plan plus 15 staff accounts, unlimited yearly sales volumes and more.

Webflow Individual Pricing

Account plans also fall into two subscription types. These are Individual and Team plans. Individual plans include:

  • Free – $0 (includes everything you need to get started with Webflow) – 2 projects, client billing, free staging.
  • Lite – $16 (allows exporting your website code and unlocking more pages for your unhosted projects) – 10 projects, enhanced staging, code export, unlimited project transfers.
  • Pro – $35 (great pick for active freelancers and designers, who need more projects and premium features) – unlimited projects, White Labeling, site password protection.

Webflow Team Pricing

As to the Team Plans, these are as follows:

  • Team – $35 per person (allows for shared website access and collaborative team work) – all features of the Pro plan plus client billing, code export, enhanced staging, team dashboard etc.
  • Enterprise – the cost is discussed with Webflow experts individually (for teams of 25 users and more) – all features of the Team plan plus unlimited projects, White Labeling, site password protection, team dashboard etc.

Webflow also has a special offer for freelancers. The system lets them use it for free due to the client billing opportunity it implies. This means that freelance web developers don’t have to pay for using the platform, while working on the creation of client projects. What they can do instead is discussing the cost of the system with a client, who will have to make the payment instead.

Wix and Webflow pricing options are versatile to come up to the needs of different user categories – newbies and web design pros. Both platforms have several types of paid subscriptions, but the fees charged by Wix are less as compared to Webflow.

Wix vs Webflow: Which One Is the Best for SEO?

Wix vs Webflow: Which is Better?

Wix simplifies the process of SEO optimization for its subscribers, especially for newbies. Wix-based websites are SEO-friendly and the system lets you adjust its SEO parameters with regard to your website promotion needs. Users can edit meta titles and descriptions, edit web page URLs, simplify web page social preview process, specify focus keywords etc. The website builder boasts its advanced SEO Wiz tool that comes with detailed instructions and guidelines for better business promotion.

Webflow pays much attention to project SEO optimization. The website builder lets you set up titles, descriptions and keywords as well as Alt tags for each page. Sitemap.xml is generated automatically here – just like meta tags for blog feed posts. The platform also grants API access to web designers. It is also possible to connect Google, Facebook services, set up the parameters of user information collection from the forms, add Webhooks, add your HTML/CSS code, language code, activate anonymization of user IP addresses, etc.

Wix and Webflow are both SEO-friendly platforms and, thus, their projects are optimized well for the search engines. Webflow, however, offers somewhat deeper SEO set up options, which increases the rating of its websites in the search engine results.

Wix vs Webflow: Which One Is Better for a Small Business Website?

Wix vs Webflow: Which is Better?

Wix delivers an astonishing variety of tools and features needed to build a quality small business website. The website builder allows browsing its rich template collection to pick the design that works best for your business niche specialization (ree real Wix websites here). You can find multiple design categories here, including cafe/restaurant templates, tourist agency, real estate, insurance projects, wedding salons and what not. Wix App Market is also rich in free/paid widgets you can integrate into your business project. To boost website performance with Wix, go ahead to use its Ascend platform that offers around 20 professional business tools for effective website marketing, development and promotion. If you feel that your website needs higher load speed, you can make use of its Turbo feature that will also improve the project performance.

Webflow is mainly a developer-focused platform, which also works well for building small business websites (see the examples). The website builder abounds in high end design customization tools, ready-made business templates, blogging, HTML/CSS editing options and SEO features. Webflow integrations are also worth the attention. The website builder comes with powerful Lottie, After Effects and Lightbox gallery integrations as well as versatility of widgets that add to your business website performance.

If you need a quality small business website, then both Wix and Webflow are good solutions. Wix works better for simple projects developed by first-timers, while Webflow is a better option for experienced web designers working on the creation of complex and feature-laden business websites.

Which One Is the Best for eCommerce – Wix or Webflow?

Wix vs Webflow: Which is Better?

Wix is good for setting up web stores due to its quality eCommerce engine provided by default. The system comes with a high end Wix Stores widget, integration of which results in the development and management of small and mid-size eCommerce websites. What you can do with the platform is integrating and customizing a shopping cart, creating and managing product galleries and customer orders, setting up show window display options, implementing discount and loyalty programs, tracking web store statistics, adjusting payment/shipping details etc. What’s more, you can choose from multiple App Market widgets geared towards eCommerce project creation. However these features are still not enough to let you start a large full-featured online store. If you need the one, it’s better to look for the alternative.

Webflow comes with a high end eCommerce engine provided by default, which lets you build and customize professional online stores. All the tools required for this purpose are available directly in the dashboard of the system and no coding awareness is needed to get started here.

The website builder allows customizing the integrated shopping cart including its design, layout, positioning and animation effects. You can also create and manage product catalogues here, specify their descriptions, cost, assign categories, track web store stats etc. The website builder has recently made it possible for online store owners to get their customers’ info they submit during the set up process. This info can further be effectively used for web store marketing and customer encouragement. Webflow integrates with Zapier, MailChimp, ShipStation, QuickBooks and some other services, which ensures better user communication.

Webflow offers a more advanced set of eCommerce tools and features. You can use them to start a large online store. Wix is also rich in options and solutions that are required to start a small or medium eCommerce project. So, both systems are good for web store development and further management.

Which One Is the Best for Blogging – Wix or Webflow?

Wix vs Webflow: Which is Better?

Wix is the all-in-one website builder you can use to start a nice blog for your personal or business needs, take a look at these Wix blog examples. The platform grants access to its multiple blog templates as well as to the set of design customization tools needed to give your blog the required functionality and appeal. This is where you will be able to write, edit and update blog posts, schedule some of the publications for the required date/time, set up SEO parameters, insert media files, adjust social media sharing options, enable the commenting feature etc.

Webflow is also good for blogging. Just like Wix, it comes with a collection of templates you need to customize to create a blog. The website builder also lets you write, add and update the posts, set up SEPO parameters, integrate media files, upload and insert social media files etcc. Due to the availability of Lightbox, After Effects and Lottie integrations, it has become possible to boost the design and functionality of your posts, thus, promoting your blog popularity with the target audience.

Note: you can easily import all of your blog posts from Webflow to WordPress CMS if needed.

To sum it up, you can use Wix and Webflow for quality blog creation and management. Wix is easier to use for non-techies, while Webflow requires more time to master its entire feature set. Blogs launched with both systems are feature-laden and functional to come up to users’ needs and expectations.

Which One Is the Best for Portfolio – Wix or Webflow?

Wix vs Webflow: Which is Better?

Wix is a great choice, if you plan to create a portfolio project. The website builder boasts a rich collection of portfolio templates, which are pre-designed, customizable and mobile-ready. The templates fall into several categories based on the users, who might need them (see the examples). These include photographers, artists, creatives, models, beauty experts, musicians, journalists etc. Additionally, you can access the App Market of the website builder to pick the widgets that will enhance your portfolio design. If needed, there is an opportunity to connect a blog to your project to encourage user interaction. Some of the other Wix highlights include SEO widgets and Wiz tool, extensive image slideshow options, image and social media integrations, HD video hosting and many more.

Webflow is quite a complex website builder for non-techies, but it’s a pretty nice solution for web design pros working on client projects. Portfolios are not an exception as the website builder delivers a broad spectrum of powerful tools you can use to create your portfolio project. The website builder lets you choose some of its templates that are specially designed for portfolio projects. If you can’t find the one that adheres to your needs, go ahead to select a blank template and customize your project from scratch, using powerful tools available in stock. Lightbox Gallery integration lets you effectively present your works to the target audience, creating galleries and grids and grouping them by specific criteria. Availability of Lottie and |After Effects integration option contributes to the creation of appealing and functional Webflow-powered portfolio projects.

If you are right about to start a portfolio, then Wix and Webflow are two nice tools to get started. The choice depends upon your skills, needs and required functionality. Wix is a better choice for inexperienced users, who need simple yet impressive projects. Webflow, in its turn, will work best for complex projects that abound in functionality and portfolio presentation features.

Key Differences Between Wix and Webflow

Ease of Use:Wix is a great pick for newbies and web design pros. However, the system may require some time/effort investment to master and use it well. The website builder is known for its advanced Wix ADI tool that helps launch a new website from scratch in the automated mode, using the info provided by a user. Standard Editor is also available here, letting users get access to deeper design customization features. Wix works great for business projects, portfolios, landing pages, forums, blogs, and small online stores.Webflow is a website builder, which abounds in high end web design tools and services that make it similar to popular CMS. It takes time, skills and patience to explore the system and master its nuances.
Functionality:The system provides powerful integrated functionality. Along with powerful design customization features and tools, the website builder includes blogging/eCommerce engines and grants access to the impressive App Market, Wix VELO, Wix Turbo and Ascend platforms.The website builder is feature-laden. It allows for deep website customization via code editing and it comes with advanced integrations. They make it possible to create multiple simple and complex projects, including business websites, portfolios, blogs, eCommerce websites, landing pages etc.
Design:Wix template collection currently consists of more than 550 free niche-specific themes, which are customizable and mobile-ready by default.Webflow has over 200 templates. They are responsive, customizable and professional.
Webflow designs are free and paid and there is an opportunity to pick a blank template to further customize it from scratch.
eCommerce:Wix Store widget allows creating and managing small and medium online stores, using multiple eCommerce tools and features.The website builder lets you start and manage a web store. It has a powerful eCommerce engine that grants access to multiple tools and features you can use to run a web store.
Blogging:Wix comes with the built-in blogging platform, which lets you start, manage and update blogs for personal and business use.Webflow is also a nice pick for blogging. Its integrated blogging engine lets you design customize, manage and promote a full-featured personal or business blog.
Small Business:The platform allows starting quality business projects. There are numerous business designs, industry-specific widgets, high end Ascend platform and other features that contribute to the impressive result.The website builder offers an opportunity to launch a small business website. Along with professional business templates there is an opportunity to integrate third-party extensions, statistics tracking tools and other features that are a must-have for a business website.
Pricing:Wix has a free never-expiring plan and two groups of paid subscriptions for Standard and Business/eCommerce websites. Their price starts with $13/mo.The website builder has a free plan that comes with a set of restrictions. There are also two groups of paid subscriptions – Site and Account plans – that also fall into smaller groups. The cost of paid subscriptions starts with $12/mo.
SEO:The platform has an advanced SEO Wiz tool that simplifies the procedure of SEO optimization and offers useful guidelines on how to make the process a success.Webflow ensures powerful SEO options. It is possible to set up the major SEO parameters here for all the web pages as well as for the website in general. The system grants API access to web developers, while the sitemap is generated automatically.
Customer Support:Impressive Knowledge Base, VIP priority support, ticketing system.Webflow University, extensive knowledge base, email, live chat, blog, video tutorials, forum.

Comparison Conclusion: Which One Is Better?

The choice between Wix and Webflow may be a challenge, especially for non-techies, who cannot boast rich web design expertise yet need to pick a service that will come up to their requirements. Both website builders are worthy competitors, although, each of them targets diverse user categories and, thus, covers a broad spectrum of web building needs.

So, which service is the leader of the comparison? Consider your priorities and take your time to test both systems. Webflow is a worthy solution for professional web designers, while Wix is the all-in-one website builder, which can equally cover the needs of newbies and experts. The platform encompasses lots of advanced features, offering professional templates and tools needed to customize them with ease. These are the obvious benefits that make the website builder the best solution for the prevailing amount of users’ web design requirements.


About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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