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Wix vs Unbounce: Which Is Better?

Wix vs Unbounce: Which Is Better?

Wix and Unbounce are two cloud website builders, which occupy different positions in the rating of the best contemporary web design platforms. The systems are worth user attention and close exploration, if you have an idea to start a quality web project yet lack skills and expertise to do that on your own.

Both platforms are feature-laden enough to let you design a quality project from scratch, but you definitely need time to explore each of them. This is because Wix and Unbounce differ in their specialization and integrated functionality. There are various features that distinguish the systems from each other. You are bound to know them prior to giving preference to any of these website builders.

Wix – is currently considered the leader of the web design market. This is the system that makes it possible to start and effectively manage different types of web projects, including business websites, landing pages, portfolios, blogs, and even web stores. The service is rich in website templates, granting access to myriads of design customization tools that let you get the most out of the web development process. Unbounce – is an advanced landing page builder. Its only sphere of application goes down to the creation, management and publication of landing pages. The platform does not require coding proficiency to start feature-laden projects.

Website Builders Comparison Chart

Our score:          
Best for:Business websites, landing pages, promo websites, small/medium web stores, blogsLanding pages only
Easiness:Very easyEasy
Templates:Hundreds of free, mobile-ready, niche-specific templatesFree templates and layouts
Technical Support:Extensive knowledge base, VIP support, ticketing system, phone assistanceKnowledge base, blog, live chat, phone and email support for US, UK, Australian and European users
Blogging:Built-in blogging platformNo
SEO Options:Advanced SEO featuresHigh end SEO settings
Pricing:Free to $49/moFrom $80/mo
More info:Wix Review →Unbounce Review →

Which system – Wix or Unbounce – will be the leader of the comparison? Which of them has more to offer and what are the pros and cons that may eventually affect user decision? To find that out, go ahead to read the review right away.

Wix vs Unbounce: General Overview

Wix vs Unbounce: General Overview

Wix is an advanced DIY website builder, which stands out from the crowd due to its powerful integrated functionality, high end design customization tools, blogging and eCommerce engines, abundance of professional templates and affordable pricing options.

Created in 2006, the website builder has developed into a powerful web design platform, which easily overcomes its competitors in terms of functionality and design customization. Statistics reveals that the number of live Wix-powered websites currently constitutes 4,565,423 projects, while the overall amount of the system premium subscribers has exceeded 5.1 million users. Speaking about the overall number of Wix users, it is estimated that it is more than 156 millions users. These numbers are constantly increasing along with multiple fans of the system.

Unbounce is a landing page website builder, which is initially geared towards the needs of non-coders. The system offers intuitive web design approach, multiple pop-ups and AMPs to stay connected with users. It comes with multiple tools and features needed to create a quality landing page. No coding awareness is needed to work with the system – so convenient and understandable it is for everyone.

The foundation of the website builder dates back to 2009. Since that time, it has become popular with a vast target audience. According to recent estimations, the number of the system subscribers now constitutes 134,331 projects, while the amount of live landing pages started with the system has reached 89,621 websites.

Wix and Unbounce are website builders, which can both be used for landing page creation. The systems are easy and intuitive as they both target newbies. However, Wix overcomes its competitor in terms of popularity and functionality. Just take a look at statistics to feel the difference, which is quite obvious at first sight.

Wix vs Unbounce: Which One Is Easier to Use?

Wix vs Unbounce: Which One Is Easier to Use?

Wix is an easy to use website builder, which allows starting various web projects with no programming skills required. The system is convenient, safe and affordable for everyone, no matter how experienced in website development you are. Wix dashboard is logically-structured and understandable for each and every user. Its WYSIWYG editor comes with a drag-and-drop feature to ensure maximum ease of use and convenience. This is one of the system advantages that appeal to non-coders most.

wix editor

Wix has won user attention due to its versatile website editing options. The system lets you choose between a standard Wix editor and a high end Wix ADI tool that meet the needs of diverse user categories. Additionally, the system makes it possible to choose from multiple templates, design customization tools, integrations and special features that ensure hassle-free and smooth web design process.

The website builder comes with versatile customer support options. Its rich knowledge base grants access to numerous articles, guides and tutorials that make Wix exploration easy and quick. There are also multiple tips, pop-us and mouse hover effects that give you a hint on the implication of this or that element throughout the web design process. What’s more, you can browse a vast number of popular FAQs users ask most often. Finally, Wix Customer Support makes it possible to get in touch with their experts via email and phone to solve all the required issues on time.

Unbounce is quite simple and easy to master as well. The system does not require any coding proficiency or technical background to start quality landing pages. Experienced web developers, however, can use their programming knowledge to add deeper functionality to the project that is under the development.

Unbounce editor

The website builder comes with intuitive interface, multiple forms, AMPs, tips and high end features that simplify the process of website creation and customization. It grants access to multiple marketing tools, integration options, built-in reporting engine, free designs and layouts used to create landing pages and online forms. The system comes with a handy drag-and-drop editor that lets all users start quality web projects without any special skills or experience required.

The customer support of the service is on a high level. There is a huge knowledge base with multiple materials to explore. This is where you will find plenty of info regarding the ways to boost your website conversion rates. The customer support section also comes with an informative blog, which is updated with new posts on a regular basis. To get in touch with the support team, you can make use of email, phone and live chat options. These are available for the US, UK, Australian and European users.

Wix and Unbounce are both easy to use and convenient as the systems mainly target non-experienced users. They boast powerful customer support teams that help simplify the process of website development. Wix, however, is still a simpler option for beginners due to its intuitive web design approach and logically-structured dashboard.

Wix vs Unbounce: Design and Flexibility

Wix vs Unbounce: Design and Flexibility

Wix and Unbounce are both full-featured website builders that deliver extensive integrated functionality. Even though, the systems have diverse niche specialization, each of them has much to offer in terms of functionality, flexibility and design customization. So, which website builder will come up to your current web design objectives most and which of them is worth user attention most? To answer the questions, it is high time to compare the main features and parameters of these systems now.


Wix comes with a powerful built-in eCommerce engine. It lets you launch and manage quality small and medium online stores. Realization of this task is possible by means of integrating a Wix Stores widget. It provides multiple tools and features that contribute to the efficient process of eCommerce website development.

wix add a product

What you can do here is creating, updating and customizing product galleries, uploading/editing digital/physical products, adjusting payment/shipping parameters, integrating media files, implementing special offers and loyalty programs for regular users. Finally, the website builder has a separate group of plans for eCommerce projects. This is a real advantage for web store owners.

Unbounce doesn’t have an integrated eCommerce platform. However, the website builder is a nice solution for entrepreneurs willing to sell online. This is because the system comes with an effective analytic system that makes it possible to track your web store statistics. While using the system, it is also possible to complete CSV file lead download and to add other eCommerce features to your landing page, if there is such a need. To do that, you should use the ready-made “Buy Now” button to integrate a piece of code, if you possess the required skills.

When it comes to eCommerce, Wix has more to offer due to its built-in eCommerce engine. While using the system, you can start and promote a small or a medium online store using a bunch of related tools and features. Unbounce also provides eCommerce options that let you give eCommerce features to your landing page yet this is not required to ensure the utmost eCommerce functionality.

Integrations and Special Features

Wix integrations are powerful and extensive. The website builder grants access to multiple applications, widgets and add-ons available in its rich App Market. This is where you can browse dozens of free and paid extensions to come up to various niche requirements. To simplify the search of the required application, the system allows using its search filter option that helps sort out the available widgets.

wix app market

Another highlight of the website builder is its advanced Wix Corvid tool. This is an app builder, which can be used to design high quality applications and databases based on your website specialization and current goals.

Unbounce also offers versatile integrations that let you get the most out of your marketing strategy. There is an opportunity to integrate your landing page with some popular services like MailChimp, Salesforce, Google Sheets and more. This will contribute to your landing page performance and promotion.

When it tackles the integrations aspect, Wix and Unbounce offer an extensive selection of apps and widgets to contribute to your project performance. Wix deserves more precise user attention due to its impressive App Market that offers a wide selection of free and paid widgets to match your project specifications and requirements.

Template Editing

Wix owns one of the most impressive and rich collections of templates, which currently encompasses over 550 designs and it keeps increasing with every passing year. All of them are mobile-ready, niche-specific and customizable by default. Wix designs have professional look yet you can edit them with regard to your industry needs. This can be done in the system dashboard – just get access to multiple settings and editing options to give your theme required look. What you can customize here is header/footer, background, fonts, titles and styles animation effects buttons and other website elements.

wix template

There is one important thing you should know about Wix designs. It is impossible to switch them during the website development process as the system follows the “absolute positioning” principle. Having picked the template, you won;t be able to switch to another one without losing the submitted content. That can hardly be considered a notable demerit – you just need to make a wise pick of the template from the very beginning.

wix adi editor

One of the serious advantages of the website builder is the fact that it offers two editing options. The first one implies the use of the standard editor, while the second one allows using an advanced Wix ADI tool. Standard Wix Editor works best for users, who already have web design background and are ready to manually customize their web projects. Wix ADI, in its turn, is a great solution for non-techies who don’t have any coding background and skills. Wix ADI makes it possible to automatically customize your project, using the preliminary submitted content. The entire process takes a couple of minutes only, while the result will exceed your expectations. What’s more, Wix also has a Mobile Editor that lets you create mobile and desktop versions of your web project separately.

Unbounce grants access to the broad collection of templates and layouts. They are free and versatile. The undeniable highlight of the system is that it lets you choose from different content types. Apart from 100 landing page templates, you will also be able to select and customize 31 sticky bars, 42 pop-ups, 19 AMPs here. All of them are absolutely responsive and divided into niche categories.

Speaking about design customization tools, there are no many of them here. The website builder offers standard settings, which include basic typography and styling options. Thus, you can change background colours, adjust dimension parameters and other available settings here. The system comes with integrated drag-and-drop functionality, which lets you adjust and arrange block positions and sections with regard to your project needs. Additionally, you can change block content, icons, background images and other elements available in the settings. The only demerit you will face is the inability to delete custom sections and elements. You just can add new elements to ready-made layouts, which is not always convenient.

Unbounce makes it possible to create an absolutely new website layout from scratch, if there is anything you don’t like about the available themes. Mind that in this case you will have to use the available set of basic elements (images, text, forms, sections etc.) and drag them to the web page to create a brand new website structure for your content.

Speaking about design customization, Wix offers more opportunities as compared to Unbounce. Its collection of templates is more rich and versatile, while the set of design tools and options provides deeper flexibility. It takes more time to get used to the design approach offered by Unbounce, which does not appeal to beginners.

Wix vs Unbounce: General Pricing Comparison

Wix vs Unbounce: General Pricing Comparison

Wix is not only a simple and feature-rich website builder, but it’s also an affordable platform that can fit any budget and requirements. The system offers a completely free plan, which never expires and lets you test the integrated functionality of the service for the unlimited period of time. Just like any free plan, though, it comes with multiple restrictions that don;t let you get the most out of the website development process. As soon as you are ready to launch a full-featured project and go online with it, Wix will offer you to upgrade to one of its paid subscriptions. The system currently offers two groups of plans with regard to the type of web project you run. These include:

Standard Wix Plans

Standard Wix Plans

  • Combo ($13/mo) – free hosting and domain name connection, absence of system ad banners etc.;
  • Unlimited ($17/mo) – unlimited bandwidth, 10GB storage space etc.;
  • Pro ($22/mo) – integrated Google Analytics and statistics collection tools, 2 hours of video storage space etc.;
  • VIP ($39/mo) – first priority support, professional logo design etc.

Business/eCommerce Plans

Business/eCommerce Plans

  • Business Basic ($23/mo) – online payments acception;
  • Business Unlimited ($27/mo) – integrated eCommerce platform, business development tools, special apps for entrepreneurs etc.;
  • Business VIP ($49/mo) – unlimited bandwidth and unlimited video storage space, availability of the complete Wix Suite;
  • Enterprise ($500/mo) – end-to-end business solution that provides explicit functionality and maximum amount of tools.

Whether you are a first-time user or a regular Wix subscriber, you should know that the website builder frequently offers loyalty programs, discounts, coupon codes and bonuses that let you save big when using the system.

Unbounce is quite a costly website builder. There is no free plan or free trial here at all. Instead, you can choose from several premium plans, which are quite expensive. Currently, the platform offers four subscriptions that differ in functionality. These include:

Wix vs Unbounce: Which Is Better?

  • Launch Plan ($80/mo) – baseline features, no A/B testing options included;
  • Optimize Plan ($120/mo) – more extensive feature set, including A/B testing, Smart Traffic AI tools etc.;
  • Accelerate Plan ($200/mo) – provides the enhanced AMP page loading, more space amount etc.;
  • Scale Plan ($300/mo) – comes with increased AMP page loading option, extra bandwidth and space amount.

There is an opportunity to save big, when picking one of the system plans. When getting annual subscriptions, the system cuts down their cost. However, the plans still remain quite expensive for an ordinary user.

Wix seems to be a more preferable solution in terms of pricing. Unlike Unbounce with its costly subscriptions, the website builder offers several types of plans for standard and eCommerce websites based on users’ requirements and functionality included. The system also has a free unlimited plan, using which you can test the baseline functionality of the service for as long as you need that.

Wix vs Unbounce: Which One Is the Best for SEO?

Wix vs Unbounce: Which One Is the Best for SEO?

Wix is a SEO-friendly platform as it lets you configure the required SEO parameters with regard to your project needs and personal objectives. The website builder coms with an advanced SEO Wiz tool, which provides you with helpful guidelines and tips for efficient website promotion in the search engines.

wix seo

Users get access to the separate section with SEO settings that can be manually modified based on your website promotion needs and specifications. Among the settings you can adjust here, the following ones should be the first to mention: web page URL editing, meta tags addition (titles, descriptions, keywords), Alt tags for images and more. These steps contribute to more effective promotion of your project and better search engine positions.

Unbounce is also good at SEO. The website builder offers several extra fields, where you can modify the parameters on your own. These include titles, keywords, metadata applicable to each element that comes with a text. Additionally, it is possible to edit and promote image containers, which also come with customizable URLs, descriptions and Alt texts. One of Unbounce SEO highlights is the IP filter that lets you exclude the traffic, which comes from unknown or suspicious IP addresses without blocking users.

When it comes to SEO, both services provide nice options. Wix stands out from the crowd due to its advanced SEO Wiz tool that helps set up the major website promotion parameters. Unbounce also lets you adjust major SEO settings and it additionally unveils an opportunity to get rid of the unwanted traffic due to its integrated IP filter option.

Wix vs Unbounce: Which One Is Better for a Landing Page?

Wix vs Unbounce: Which One Is Better for a Landing Page?

Wix is a nice pick for everyone, who needs a quality landing page. The website builder grants access to multiple responsive designs, many of which can be used for landing page development (see the best Wix examples). The system also makes it possible to choose and integrate various widgets and apps that contribute to your project performance.

Wix Templates

They are available in the App Market – go ahead to choose from free and paid samples there. Thus, you can get access to extensive social media sharing tools, statistics tracking, marketing and design customization features. They will undoubtedly make your landing page appealing to the target audience.

Unbounce is a landing page website builder. This fact speaks for itself, proving that the system can be used to start, manage and promote professional landing pages, irrespective of the niche you specialize in. The website builder comes with a rich spectrum of features and tools to boost your project efficacy. Along with high end responsive templates and layouts for AMPs, pop ups and sticky forms, the system offers powerful integrations and marketing tools, built-in reporting engine, A/B testing option, various traffic modes and other advantages. The platform does not require any coding proficiency, which makes it a good pick for landing page creation.

When it comes to choosing the best system to start a quality landing page, both systems have much to offer. Wix is the all-in-one website builder, which allows starting a quality lading page in no time and with minimum effort investment. Unbounce is a specialized website builder, the entire focus of which is centered around landing page development. However, it still takes more time to explore and master the system, especially for non-techies.

Key Differences Between Wix and Unbounce

Ease of Use:Wix is a quality DIY website builder, which works great for beginners and web design pros. It does not require coding awareness, being an intuitive and convenient platform for everyone. The system makes it possible to choose between a standard editor and advanced Wix ADI tool based on user skills and proficiency level.Unbounce is a cloud website builder, which was created with the needs of non-techies in mind. It is meant to simplify the process of landing page creation for users, who don’t have any web design background. The system is intuitive, convenient and functional at a time.
Functionality:The website builder comes with powerful integrated functionality. Along with high end design customization features and tools, Wix has blogging/eCommerce engines, rich spectrum of widgets available in the App Market, Wix Turbo, Corvid and Ascend platforms. This is what makes the system a nice pick for all types of web projects, including landing pages.The system is geared towards the needs of users, who intend to start quality landing pages. Thus, its feature set provides the entire spectrum of tools and features required for successful completion of this task. These include high end layouts for landing pages, sticky forms and pop ups, A/B testing feature, various traffic modes, powerful integrations and many more.
Design:Wix template collection is impressive. It currently includes over 550 free niche-specific themes. They are customizable and mobile-ready by default. However, there is no template switch option here, which requires more thorough initial design choice.The website builder does not have pre-designed templates for landing pages yet it allows choosing from multiple ready-made layouts for pop ups, sticky forms, AMPs and landing pages. The system comes with a drag-and-drop editor, which ensures easy and convenient design customization.
eCommerce:Wix Store widget allows starting and managing small and medium web stores, using various eCommerce tools for this purpose.Unbounce doesn’t have an integrated eCommerce engine yet it’s still a great choice for web store owners. The platform comes with a nice analytic system, allowing to track your project statistics and complete CSV file lead download.
Blogging:The website builder comes with the built-in blogging engine. It lets you run blogs for commercial and non-commercial use, applying multiple tools and features for this purpose.Unbounce does not have a blogging platform and, thus, it is not meant for blog development.
Small Business:The system lets you run quality business projects. It allows using multiple business templates and niche-specific apps/widgets. There is an advanced Ascend platform here, which is meant for effective business website management.The website builder may be a good choice for entrepreneurs, willing to start a landing page for quality business promotion and traffic generation.
Pricing:Wix offers a free never-ending plan and two groups of paid subscriptions for Standard and Business/eCommerce projects. Their cost starts from $13/mo.Unbounce doesn’t have free plans or trials. There are four premium plans here, the cost of which starts from $80/mo.
SEO:Wix is a SEO-friendly website builder. Its integrated SEO Wizard tool simplifies the process of website optimization and provides useful guidelines on how to effectively complete the project.Unbounce also comes with quality SEO settings. It is possible to manually set up SEO parameters here for each web page in a quick and hassle-free way.
Customer Support:Vast Knowledge Base, VIP priority support, phone assistance, ticketing system.Knowledge base, blog, live chat, phone and email support for US, UK, Australian and European users.

Comparison Conclusion: Which One Is Better?

Wix and Unbounce are two quality website builders, which still differ in their niche focus, integrated functionality, customizability and pricing. The systems both target newbies and they don’t require any coding skills or web design expertise. They are easy-to-use, convenient and feature laden and each of them has something to offer to its subscribers.

Wix is the all-in-one website builder, which can be used to start various types of projects for commercial and noncommercial use. The system can successfully be applied for landing page creation, offering a broad range of tools and features meant for successful task completion. It stands out from the crowd due to its remarkable templates, powerful integration options, versatility of plans and customer support solutions.

Unbounce – is an advanced landing page website builder, which delivers a rich spectrum of features and tools for successful development of these projects. The platform is known for its quality layouts used for various web design purposes, extensive marketing and customization options, high end functionality and no coding expertise required.

The detailed comparison of website builders has indicated their applicability for landing page creation. Both systems are good at this. However, Wix has several notable advantages that make it prevail over the competitor. Along with a wide spectrum of thematic templates, the system offers advanced eCommerce and blogging options, multiple integration solutions, more versatile pricing policy and amazing ease of use. The system allows creating all types of web projects, granting access to the intuitive yet advanced feature set that makes the process smooth and hassle-free for everyone. This is exactly what most subscribers expect from it.

Wix vs Unbounce: Which Is Better?
  • World popular DIY website builder
  • Over 550 free mobile-ready designs
  • App Market and Wix Ascend platform
  • SAffordable subscriptions
Wix vs Unbounce: Which Is Better?
  • Landing page website builder
  • Multiple layouts for landing pages
  • Good for business projects
  • Expensive premium plans

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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