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Wix vs Squarespace

Should I choose Wix or should I sign up for Squarespace? If you are reading this article, then chances are you are struggling to decide whether to place your future web presence in the hands of the completely rebuilt Squarespace or to try your luck with Wix, probably the easiest website builder out there. We intend to help make that decision a bit easier for you.

We’ve just updated our Wix versus Squarespace comparison, so let’s to dive into the five areas that we feel will impact your decision:

1. Ease of Use

  • Wix. Wix is easy. When you open the control panel for the first time, you get a feeling you’ve been using it for years – it’s well organized, eye-pleasing and really motivating. It’s a real pleasure to work with it.

    You can easily customize your site in a WYSIWYG editing environment simply by dragging design elements and widgets to the canvas. The flipside of this approach – called ‘absolute positioning’ – is that you can’t change your theme in the future.

    Wix Editor - Wix Website Builder

    You can remodel your existing theme as you wish, but there’s no way to get back to the gallery and choose a new design. The only way to do that is to build another site (from zero) and then transfer your Premium account to it.

    The control panel of Wix is divided into two areas: Dashboard and Editor. The Dashboard lets you easily manage your sites’ settings, and the Editor gives you a total WYSIWYG website creation experience.

    The latest update of Wix editor makes the process of website creation even easier with a more splendid outcome. In particular, the redesigned editor allows to create full-screen video backgrounds, build long-scrolling pages with easy navigation thanks to the new Strips Layout feature; with the new editor, you can give your site a whole new dimension with parallax scrolling effects.

    Wix ADI

    Wix ADI – Artificial Design Intelligence – a revolutionary solution that allows to create tailored websites by learning information about website’s person or business. No coding skills are required to launch websites with Wix ADI. The tool will guide you through the entire web creation process, providing step-by-step tips and recommendations.

    What you need is to submit your website-related information to let the system understand what kind of website exactly you need. Building projects with Wix ADI is stunningly easy and convenient. This matters most for non-techies, who are just making their first steps in the web design niche and wish to create DIY websites with no coding skills or experience required.

  • Squarespace. Earlier, Squarespace had many UX-related pain points. Luckily, most of these were addressed. The latest version of the builder (Squarespace Seven) is much easier than its predecessor. Nevertheless, it is still inferior to that of Wix. There’s certainly a learning curve. But once you understand its logic, updating your site gets easy and fast.

    Suqrespace Editor

    Even though, Squarespace is a WYSIWYG website builder, its website editor is still less intuitive as compared to that offered by Wix. There is also one notable demerit about the editor – the system doesn’t have a preview option and all the changes you make are saved automatically. As a result, visitors can see the website as it is, with all the mistakes you may accidentally make. This triggers the necessity to possess at least some coding basics or web design experience to avoid the problems.

    What’s more, you’ll have to get used to Squarespace Style Editor. It’s not that complicated, but there are still certain nuances you should memorize to effectively work with it. For example, you’ll have to move the sections and objects to arrange them properly and customize the page as you need. However, some templates have fixed positions for all the elements and it may be impossible to move or change them, even if you want to. All in all, it’s somewhat more complicated to design a website from scratch with Squarespace editor.

Wix vs Squarespace. Beyond any doubt, Wix is funnier and easier to use. Squarespace has a more stylish, polished look, but it’s less intuitive. Make sure to check out help videos before you start customizing your Squarespace site.

2. Feature Set and Flexibility

  • Wix. If your goal is to build a website in one sitting without writing any codes, then Wix might be right for you. It offers enough tools to build a variety of websites: blogs, corporate websites, eCommerce sites and more.

    Most of the features are native options that you can enable directly through the control panel. Others are offered as third-party extensions available through the Wix App Market. This means your site has a potentially huge set of features. Here are some sample apps from the Market: Form builder, Site search, Newsletter signup form, Customer reviews, Appointment booking and more.

    Wix Apps Market - Wix Website Builder

    The only downside about the Market is that to get the full-packed experience of the app, you have to pay for it on top of the standard Wix fee. This means your monthly fee can go up to thirty or even forty dollars based on your installed apps. The good news is that most of the apps come with free basic versions.

    Let’s take a  closer look at the core features of Wix:

    eCommerce: Wix has an in-house eCommerce engine that has everything you need to set up a simple store. Just like anything in Wix, your store will be managed in a visual interface.

    The Store Manager lets you organize your products into collections, feature specific products in prime places on your site (highlight bestsellers and promote monthly specials), create product options such as sizes or colors, add multiple photos for each item, customize thank you messages, set multiple payment options, set shipping and tax rules for each product, and more.

    Piece of History - Wix eCommerce Examples

    Blogging: You can easily add a blog to your site and enjoy the following features: scheduled posts, Featured posts section, Facebook or Disqus comments, etc.

    Three years ago Wix raised 127 million, and its vertical expansion began. Apparently, Wix marketers decided to create ready made, turnkey solutions for different business sectors, and one of their first projects became Wix Hotels. Another good business solution became Wix Restaurants – a set of apps that allow to create a stunning cafe/restaurant website with embedded online menu and delivery service.

    Wix Restaurants

    The flipside of the incredible ease-of-use of Wix is the inability to access your site’s source code. Wix does offer tons of options, but it doesn’t let you tweak your site’s CSS/HTML. There’s no way to check and clean up your code. Users can’t even re-write auto-generated URLs that aren’t human-readable, but they can easily set up 301-redirects into custom URLs to those pages.

    Forum: Now you can create a forum for your Wix website. This tool is free, and you can add it to the existing site. Wix Forum widget is easy-to-use and quickly to install from Wix App Market. It comes with the commenting option, enabled subscription feature, post publication, editing, scheduling and removing options as well as photo and video integration.

    Wix Code: this is a powerful tool, which allows creating different types of web applications without any programming skills required. Even a beginner can launch a quality app with Wix Code. There is no need to deal with a text editor or other tools to start and manage an application with the system – the interface is logically-structured to let you complete the actions as needed to further create a website app that really works. The app builder allows you launching databases with all the website-related info, adding new content into the app, creating new website effects and embedding them into the available elements.

  • Squarespace. Squarespace is feature-rich. Its feature set looks more compact, as it has no app markets. Similar to Wix, Squarespace has an in-house eCommerce platform and a blogging engine. Yet rather than focusing on what these site builders have in common, let’s outline the key differences, which actually are Squarespace advantages.

    Suqrespace Add Block

    1. Squarespace supports multiple access levels: you can add multiple contributors including Administrators, Content Editors, Comment Moderators and other user types.
    2. Import/export. Squarespace lets you easily import blog content from Blogger, Tumblr, WordPress, Posterous and Squarespace 5, while e-retailers can import commerce content from BigCartel and Shopify. You can also export your Squarespace site content to WordPress.
    3. Squarespace opens up the codes and lets you change everything from the header to the footer. You can do that using native development tools, as a Developer platform user.
    4. Squarespace has a family of iOS and Android apps that let you manage your site from anywhere.

Squarespace vs Wix.  Although Squarespace seems to be more flexible, it’s not the clear winner. While Squarespace lets you completely rebuild your website in a professional way keeping your site’s architecture clean, it has no such huge number of usefull apps as Wix.

Wix is a great option for business, personal blog or portfolio website. If you’re satisfied with the chosen template, features and performance of your Wix site, you might not need all those bells and whistles that Squarespace has to offer.

3. Designs

Design Comparison Chart

Number of Themes:55067
Theme Import: NO YES
Visual Editor: YES YES
Theme Change: NO YES
Mobile Optimized: YES YES
  • Wix. The website builder has one of the most impressive template collections in the modern web design market. As of today, it encompasses over 550 high quality themes and the gallery is regularly updated. The templates fall into thematic categories to simplify users’ choice.

    If you don’t manage to find a theme that comes up to your needs and specialization or you just wish to give your website unique look, you can select a blank theme to design your project from scratch.

    Mind that the system doesn’t offer template change option, so take your time to make a smart choice from the very beginning.

    Mobile view. Wix offers an easy-to-use mobile editor that allows users to fine tune the optimized view of the site using the same drag-and-drop tools. You can resize, relocate and show/hide items without affecting the normal view of your site.

    Check out what real Wix-based eCommerce websites, blogs and portfolios look like.

  • Squarespace. Squarespace templates feature rich imagery, refined fonts and minimal layouts. I’m in love with their designs. However, it is fair to say that their templates are monotonous. The good news is that custom CSS can be applied to any template design.

    Mobile view. All Squarespace templates are designed with the multi-screen world in mind. They are all responsive. However, users can’t edit the mobile view – at best, they can enable the Mobile Information bar.

    See what published Squarespace commerce and miscellaneous websites look like.

Wix vs Squarespace. Squarespace designs leave more room for customization, while those of Wix are more diverse. Wix has a built-in Mobile Editor; Squarespace allows to edit the Mobile Information bar only. So, the Wix is winner in Designs’ nomination

4. Customer Support

  • Wix. Each editable element in the control panel contains a small interrogative sign icon – just click it to learn more about the object you’re about to edit. Wix also offers an extensive help center with videos, how-to articles and forum. Many questions have already been asked and answered there.

  • Squarespace. Squarespace offers premium help including tutorials, live chat and email support. And Squarespace started again holding one-on-one workshops that take place in their Customer Care offices in New York.

Squarespace vs Wix. Both website builders offer enough help resources, yet Wix seems to be more friendly to its audience, because they have strong built-in help engine.

5. Pricing Policy

  • Wix. Wix has a free version, and five paid packages: Connect domain ($4.50/mo), Combo ($8.50/mo), Unlimited ($12.50/mo), eCommerce ($16.50/mo) and VIP (24.50/mo), if you go with a yearly plan.

    Pay attention to the fact that the lowest price version of Wix ($4.50 a month) displays Wix brand ads.

    Pricing Options:✓ Connect Domain ($4.50/mo);
    ✓ Combo ($8.50/mo);
    ✓ Unlimited ($12.50/mo);
    ✓ eCommerce ($16.50/mo);
    ✓ VIP ($24.50/mo).
    ✓ Personal ($12/mo);
    ✓ Business ($18/mo);
    ✓ Basic store ($26/mo);
    ✓ Advanced Store ($40/mo).
    Features:✓ Free Website;
    ✓ Hundreds of Professional Themes;
    ✓ eCommerce;
    ✓ Unlimited Bandwidth.
    ✓ Free Domain Name;
    ✓ SSL-Certificate;
    ✓ 24/7 Support;
    ✓ Unlimited Storage and Bandwidth.
  • Squarespace. Squarespace has no free plans. You can use it free for 14 days only. Paid packages start at $12/mo and go up to $46/mo. Your choice will mainly depend on the website type – personal or business website, or eCommerce (basic or advanced) site. The main difference between package options are in additional features, both paid plans variants have almost the same set of standard options.

Wix vs Squarespace. With Wix you can get a free website for lifetime, if you don’t mind displaying their ad and using a subdomain, while Squarespace has no free plans at all. I think both site builders are fairly priced. Squarespace is much more expensive, but it doesn’t offer more for that price.


So which one is more effective: Wix or Squarespace? If you’re looking for a freebie, you’ll only find it on Wix. In terms of functionality and freedom of customization, you have better chances to create an exceptional website with Squarespace.

Again, the choice will depend on your needs and your budget. If you still don’t know whether or not you need a website, or you just want to try your webmaster skills – Wix is the best option for you. It lets you play around as long as you need to see if it fits your needs.

Because every web project is different, we can only give you some general insights. But they should be enough to give you a good idea. And if you have others to add, we’d love to hear them in the comments.

Overview Comparison Chart

Ease of Use:Wix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs Squarespace
Features:Wix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs Squarespace
Designs:Wix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs Squarespace
Customer Support:Wix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs Squarespace
Pricing:Wix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs Squarespace
Overall Score:Wix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs SquarespaceWix vs Squarespace

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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