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Wix vs SITE123: Which Is Better?

Wix vs Site123

Wix and SITE123 are full-featured website builders, each of which deserves a special place in the web design niche.

The systems are used to launch and effectively manage different types of projects, ranging from one-page websites and up to portfolios, business projects and even online stores. These website builders are also known for the exceptional ease of use and convenience for all user categories.

Wix – is one of the top all-in-one website builders, which occupies a notable place in the web design industry. The system stands out from the crowd due to its advanced functionality, responsive nature, integrated AI technology, intuitive web design approach and abundance of high end design customization tools.

SITE123 – is a simple and convenient cloud website builder, which works great for all user categories and comes with a feature set required to start different types of projects. However, the system is mostly oriented on the development of business projects, offering easy website editor, quality design customization parameters, multilingual support and other undeniable advantages.

Website Builders Comparison Chart

Our score:          
Best for:Business websites, landing pages, small/medium web stores, blogsPromo sites, landing pages, blogs, online shops, portfolios
Easiness:Very easyEasy
Templates:Hundreds of free, mobile-ready, niche-specific templatesDozens of free, responsive, customizable themes
Technical Support:Extensive knowledge base, VIP support, ticketing system, phone assistance24/7 live chat, video/text tutorials, tips and recommendations
Blogging:Built-in blogging platformIntegrated blogging engine
SEO Options:Advanced SEO featuresQuality SEO promotion
Pricing:Free to $49/moFree to $28.80/mo
More info:Wix Review →SITE123 Review →

Wix and SITE123 grant access to the rich feature set, responsive niche templates and professional web design approach. Which of them, though, has more to offer? Which service will prevail over its competitor and which of them will be the leader of the comparison in the long run? Read on to find out answers to these and other questions now.

Wix vs SITE123: General Overview

Wix vs SITE123: General Overview

Wix has distinguished itself as a globally popular DIY website builder used for a variety of web design tasks. The system comes with extensive design customization features, abundance of themes, functionality tools, integrated blogging/eCommerce engines, business-specific features and versatile project editing approaches. Regardless of such an impressive diversity of features, Wix is easy-to-use and convenient for everyone, be it a beginner or an experienced user.

Founded in 2006, the website builder has notably increased its customer base. It is now used to launch all types of simple and feature-rich web projects for commercial and non-commercial needs. As of today, over 4,565,423 websites have been already created with the system and thousands of them are currently under construction. The general number of the system subscribers has exceeded 180 millions of users. That’s really a striking achievement that has made the system a top ranking service in the modern web design niche.

SITE123 is a cloud website builder that has gained worldwide user popularity due to its impressive simplicity and orientation on the needs/skills of non-techies. The drag-and-drop system can be used for a broad range of web design needs, including development of landing pages, blogs, portfolios, small digital stores, promo and small business sites. All the projects started with the platform are optimized for mobile viewing, displaying great on desktop and mobile devices.

The foundation of the platform dates back to 2015, when it was first presented to the target audience. Since that time, the number of live projects created with SITE123 has achieved 29,453 projects, while the overall amount of the system subscribers has overcome 45,529 users. What’s important, you don’t have to be a coding expert to design quality websites with the platform – so intuitive and simple for everyone it is.

Wix and SITE123 are two worthy representatives of the modern web design niche, which rightfully deserve special user attention. They are applied for a broad range of web design goals, offering an extensive set of features and tools available in stock. Wix, however, provides a more distinctive and flexible approach to the website development process, which does not compromise with simplicity and convenience.

Wix vs SITE123: Which One Is Easier to Use?

Wix vs SITE123: Which One Is Easier to Use?

Wix is one of the simplest, most convenient and intuitive website builders available in the modern web design niche. The system offers easy and quick sign up process, providing the unsurpassed WYSIWYG web editing experience. This is what makes it a perfect choice for beginners, who are just making their first steps in website creation as well as for proficient web developers, who aim at the creation of professional and feature-laden web projects.

Wix offers intuitive website navigation, understandable dashboard with lots of sections and elements, advanced functionality and logically-structured control panel that makes web design process hassle-free, quick and convenient. By using the feature set of the platform, you can launch portfolios, personal/business websites, landing pages, forums and small/medium online stores.

wix editor

Professional customer support is another advantage of the website builder. Wix offers extensive Help Center with lots of informative articles, video and text tutorials, how-to guides and other guidelines on how to use the system. It is also possible to browse the system forum, where you can come across multiple topics and branches with all the system-related information. The platform also offers an opportunity to look for the required data in the Knowledge Base of the service or get in touch with the support team via the integrated ticketing system or email.

SITE123 is fairly considered one of the simplest website builders. The process of website development is completed in the convenient, fast and hassle-free way, which is implied by the very name of the system. SITE123 does not require coding awareness of web design background. Instead, it ensures logical and intuitive website development process, offering lots of tips and guidelines that help complete it with ease.

The website builder provides easy sign up process that can be completed either through Facebook or by means of providing your login details. The entire procedure does not take it longer than a couple of minutes so that you could proceed to further website creation the sooner – the better.

SITE123 Editor

SITE123 dashboard is simple and intuitive, while the control panel is understandable and logically-structured enough to eliminate the web design hassle, no matter what experience you have. The system offers a handy preview feature, which lets you control each step of the website creation process in the real-time mode before publishing the project. This allows avoiding serious mistakes and time loss in the long run.

Ease of use is what both website builders are good at. The platforms stand out from the crowd due to their exceptional simplicity, intuitive web design approach and convenience. SITE123 guarantees hassle-free web development process, while Wix ensures stunning WYSIWYG web editing environment understandable to everyone.

Wix vs SITE123: Design and Flexibility

Wix vs SITE123: Design and Flexibility

Wix and SITE123 are used for the DIY development of commercial and non-commercial projects. Thus, they have much to offer to their subscribers. Each system comes with quite a distinctive integrated feature set, but there are multiple nuances that distinguish them from each other. These differences may have a notable impact upon users’ choice. That’s why, it makes sense to discuss them in details to help you make the right pick right away.


Wix comes with quite a feature-rich integrated eCommerce platform, which allows creating small-to-mid-sized digital stores. This can be achieved by means of connecting an advanced Wix Stores widget that gives your web project distinctive eCommerce focus.

wix ecommerce dashboard

This is where you can access a high-end product manager to work with the product catalogue. What you can do here is adding and modifying new items, uploading/editing images, updating product descriptions, adjusting SEO settings, tracking web store statistics etc. Likewise, it is possible to implement loyalty programs, discounts and special offers here.

SITE123 also comes with an eCommerce engine that makes it possible to launch and manage a feature-laden online store. It’s up to you to modify and adjust web store settings with regard to your business needs. The system grants access to versatile eCommerce settings. These include shopping cart, payment, shipping, show window, product and promotion settings for online stores etc.

Site123 store

You can pick high end eCommerce templates in the system dashboard based on your actual preferences. The system subscribers also have an opportunity to create and customize discount coupons along with product parameters. This is quite fast and simple for everyone.

To sum it up, Wix and SITE123 both make it possible to launch and run small and medium eCommerce projects. Due to their integrated features, the systems ensure a satisfying and rewarding web store development and customization approach. Wix, however, somewhat prevails over SITE123 in terms of integrated flexibility and functionality.


Wix has a powerful built-in blogging engine, which lets the system subscribers run feature-rich blogs. There are multiple parameters you may set up here to give your blog personalized design and high end performance. To set up your personal blog, you can add and edit posts, schedule new publications, modify the existing articles, assign tag clouds, create thematic sections for your posts, enable the commenting feature, share your posts in social networks etc.

wix add a post

Wix also boasts a rich set of customizable blog templates to come up to your needs. To promote your blog on the web, you can adjust the required SEO parameters in the special section of the dashboard.

SITE123 also delivers exceptional blogging functionality, making it possible to start and customize feature-rich blogs. This can be easily done in the dashboard of the system, where you can access multiple blog development tools and features for quality article publication and management.

Site123 Blog

The website builder also offers an opportunity to choose a suitable design to match your blog specialization with regard to your actual preferences. Media file integration is available here as well, which gives your project a touch of personalization.

As to blogging, both systems let you start and customize a quality blog to fit your niche preferences. There are multiple tools you can access to manage your project here. Wix, however, offers a more distinctive and flexible toolset, which allows reaching the required result with minimum time/effort investment.

Third-Party Integrations

Wix offers an opportunity to integrate external applications from its App Market. This is the top destination for users, looking for free or paid extensions/widgets to be integrated into their websites. Whatever type of project you work on, you will surely find the best add-ons or extensions to boost its performance. All in all, there are over 300 applications to pick and integrate into your project to get the expected result. They fit various niches with regard to your website specialization, design and performance.

wix app market

SITE123 is known for its social media integration options, making it possible to link to over 25 well-known social media platforms. To popularize your website. Some of the systems to be integrated into your projects include Facebook, Twitter, TripAdvisor, Tumblr, Google+, YouTube, Instagram, Flickr, Behance, LinkedIn, Pinterest, Vimeo, SoundCloud, GitHub and more. Just like Wix, SITE123 also has the App Market, where you can choose from multiple plugins to be added to your project.

Speaking about integrations, Wix and SITE123 provide quite an extensive selection of widgets, apps and add-ons to choose from. They are available in free and paid options yet Wix still have more applications available in stock.

Special Features

Wix works great for the development of different web projects, making it possible to promote the online. There is a special offer for entrepreneurs that allows them using the advanced Ascend platform to design and promote quality business projects. This is the all-in-one platform that encompasses a set of business tools (there are over 20 of them here) to effectively grow your business and promote your brand popularity. Wix Ascend also help automate your business processes, improving your company SEO positions. Among the tools you can pick and use for this purpose, it makes sense to mention Contact Manager, Invoices, Workflows, Forms, Inbox, Live Chat, Automations, Tasks & Reminders and more.

Wix Ascend

Additionally, the website builder makes it possible to use its Wix Marketplace feature that lets you hire web developers to create a website for you. These experts are generally aware of all the nuances of the system, which eventually guarantees quality result. Along with web stores and blogs, Wix also allows running a community forum to encourage user interaction.

SITE123 allows creating and managing multilingual websites providing the possibility to add the required languages to the basic website version. This eliminates the necessity to create separate websites in different languages of your choice. The website builder grants access to the integrated Language manager to edit the default website translation in a separate window, while the result is correspondingly displayed in another window. Mind, however, that the number of languages to choose for your website may reach 5.

The system also allows designing and integrating a business logo into your project to make it stand out from the crowd. It is possible to apply special logo design tools to adjust your logo parameters. If you have the one already, you are welcome to upload it directly to the website. SITE123 also makes it possible to set website access rights based on your business web development requirements. A set of high end customer interaction tools is available here as well to establish effective communication with clients.

When it tackles the functionality aspect, Wix is definitely the service to give preference to. Its powerful ADI tool, App Market, blogging, eCommerce and website promotion features make it a perfect choice for all websites. SITE123 also has much to offer, but its feature set somewhat lags behind Wix.

Template Editing

Wix template collection seems to have no rivals at all. With its high end themes, the number of which exceeds 550 samples and multiple design customization tools, Wix now remains one of the most impressive and stunning website builders. Template quality is on the top level as well. All the themes are free, responsive by default and 100% customizable. You can pick a theme and adjust its mobile and desktop look with regard to your project specialization and web design needs.

wix template

Wix templates are divided into dozens of niche categories. This is a positive feature, considering the amount of designs users should choose from. There are separate categories for new and popular templates to cut down the overall search time.

Additionally, Wix grants an opportunity to start a completely new website from scratch, if a user is not satisfied with any other template available in the collection. The only issue you shouldn’t forget about is the fact that Wix does not allow for template switch. This is explained by the absolute positioning principle it follows. If you still decide to pick another theme on any stage of the website creation process, get ready to resubmit the content once again. To avoid this, make sure to select the right design from the start.

One of the features that make the system stand out from the crowd is its integrated WIX ADI tool. It makes it possible to create personalized websites in the automated mode, which eliminates the necessity to learn or use coding basics. The result you avail, when using WIX ADI will mostly depend upon the informative value of answers you will provide upon the system request. The more detailed they are, the more impressive project the Artificial Intelligence tool will create for you.

wix adi editor

Those users, who don’t intend to use the power of WIX ADI, are offered an opportunity to work in the standard website editor. This option lets them individually adjust the required website settings and develop personalized website design to fit their needs. There is also a possibility to create and update desktop and mobile website versions here.

SITE123 cannot boast a rich template collection yet the quality of themes is on a pretty good level here. All the themes are provided in niche categories, each of which offers around 10 themes to choose from.

SITE123 design customization tools are quite simple and flexible, which simplifies their use. It is possible to apply around 13 tools for each template you may pick for your project. What you can modify here is block positioning, color styles and types, menu and social media button styles, fonts etc.

SITE123 Editor

Just like Wix, SITE123 doesn’t allow changing the designs on the go. This is explained by the fact that each theme is initially provided with demo-content specific for a certain niche. So, if you don’t like the theme you’ve chosen from the start, you will have to start a new project with another theme.

All SITE123 designs look pretty similar, which makes it somewhat difficult to create truly unique websites. The only thing that differs them from each other is the demo content provided by default for each theme. To manage it, you can change homepage design and structure, upload your own photos and media files, change color palette and fonts, enable parallax effect etc. Due to the integrated mobile editor, you will be able to optimize your project for mobile viewing, seeing the way it will look on different screens in the separate preview window. This lets you make the required website edits before publishing the final version of your website.

As to the design aspect, Wix has much more to offer as compared to SITE123. Its template collection is really impressive and rich. There are hundreds of responsive and free designs to choose from, while the amount and quality of customization tools lets you give the selected theme a truly unique look. SITE123 cannot offer such a stunning versatility of template choice.

Wix vs SITE123: General Pricing Comparison

Wix vs SITE123: General Pricing Comparison

Wix has quite a versatile and affordable pricing policy to match any needs. There is a free plan that never comes to an end and lets you test the entire feature set of the website builder before upgrading to one of its paid subscriptions. The latter, in their turn, are subdivided into Standard and Business/eCommerce plans. Have a look at their terms below:

Standard Wix Plans

  • Combo ($13/mo) – free hosting and domain name connection, absence of system ad banners etc.;
  • Unlimited ($17/mo) – unlimited bandwidth, 10GB storage space etc.;
  • Pro ($22/mo) – 2 hours of video storage space, integrated Google Analytics and statistics collection tools, etc.;
  • VIP ($39/mo) – professional logo design, first priority support etc.

Business/eCommerce Plans

  • Business Basic ($23/mo) – online payments acception;
  • Business Unlimited ($27/mo) – integrated eCommerce platform, special apps for entrepreneurs, business development tools etc.;
  • Business VIP ($49/mo) – unlimited bandwidth and unlimited video storage space, availability of the complete Wix Suite;
  • Enterprise ($500/mo) – end-to-end business solution that offers explicit functionality and maximum amount of tools.

Whatever pan you will go for, you will be offered a free domain name, increased storage space amount, several payment options and other crucial advantages that let you launch and promote your project. What’s important, Wix frequently implements coupons codes, special offers and discounts that let you get the desired subscription at reduced cost. There is also a 14-day money refund option that allows getting your money back, if you are not satisfied with the terms of the plan chosen.

SITE123 is also good, when it comes to the pricing aspect. There is a free plan that comes with certain restrictions and four paid subscriptions here. They mostly differ in the amount of disk storage space, bandwidth and terms included. What’s interesting, the pricing policy is based on the location aspect, which means that the cost of plans may vary with regard to the region you reside in. Paid plans include Basic ($10.80/mo), Advanced ($16.80/mo), Professional ($22.80/mo) and Gold ($28.80/mo). Theis features and terms are as follows:

  • Basic ($10.80/mo) – 10GB of disk storage space, 5GB of bandwidth, free domain;
  • Advanced ($16.80/mo) – 30GB of disk space, 15GB of bandwidth, sell up to 50 products/mo;
  • Professional ($22.80/mo) – 90GB of disk storage space, 45GB of bandwidth, 500 products for sale/mo;
  • Gold ($28.80/mo) – 270GB of disk storage space, 135GB of bandwidth, unlimited products for sale.

Wix and SITE123 are both affordable and feature-laden website builders. They offer several plans to choose from, each of which comes with specific terms, tools and services included. Wix, however, has a more versatile range of prices as well as twice more subscriptions to pick from. It also regularly introduces discounts that let the potential system subscribers save big.

Wix vs SITE123: Which One Is the Best for SEO?

Wix vs SITE123: Which One Is the Best for SEO?

Wix is a SEO-friendly website builder, which allows setting up the required parameters for quality search engine optimization. Due to the opportunity of SEO Wiz tool integration, everyone can reach the SEO section in the dashboard to fill out the required settings there. To simplify the task, the system offers a set of step-by-step guidelines that will help you reach quality result without any special effort/skills/time investment.

wix seo

To boost your project search engine positions, you can fill out meta tags for website pages, add heading tags, anchor links and Alt tags as well as set up redirects not preserve current SEO ranking. To track your website statistics, the system allows connecting Google Analytics when required.

SITE123 is also good at SEO. The system allows setting up parameters for effective Search Engine Optimization. There is a pack of free SEO tools here that let you bring enough traffic to your website and to boost its positions in the search engine results. The website builder also automatically generates a sitemap for your project to ensure satisfying user experience. Likewise, it is possible to use the integrated 301 Redirect Tool to build up proper reputation with popular search engines and not to lose your current website traffic, when moving to another platform, for example. inally, SITE123 lets you make use of Google Search Console absolutely for free to track your project statistics.

In terms of SEO, both website builders can ensure proper optimization of your project for the search engines. They grant access to separate SEO sections, where you can fill out corresponding fields for effective website optimization. Connecting Google Analytics is also possible in both systems. This eventually guarantees positive result.

Key Differences Between Wix and SITE123

Ease of Use:Wix is the renowned DIY website builder, which is known across the globe. The system can be equally used by non-techies and web design pros. It does not require coding proficiency, being an intuitive and simple platform for all users. The system makes it possible to choose between a Standard Editor and a high end Wix ADI tool when working on project customization. This makes the system applicable to any user category.SITE123 has distinguished itself as one of the easiest cloud website builders out there. The system comes with an integrated drag-and-drop editor and preview option, which allows controlling all the steps of the web design process. No programming knowledge is required here as well – everything is simple, fast and intuitive.
Functionality:The system abounds in features and tools available in stock. Apart from standard design customization options, Wix comes with built-in blogging/eCommerce engines, a wide range of widgets/apps available in the App Market by default, Wix Turbo, Marketplace and Ascend platforms. This is what makes the system a perfect solution for the development of all types of web projects.The website builder has quite a nice integrated functionality, which is required to start a quality feature-rich project. It allows launching digital stores and blogs, designing and integrating brand logos, creating various language versions of the same project, integrating social media platforms and other external services.
Design:Wix template collection is extensive and versatile. It currently encompasses over 550 free niche-specific themes. They are customizable, free and mobile-ready by default. However, there is no template switch option here, which requires thorough initial design choice.The system cannot boast a rich template collection. There are several design categories here, each encompassing up to 10 themes. All of them are free and customizable. Template switch option is available here.
eCommerce:Wix Store widget allows connecting small and medium webstores, using a variety of eCommerce tools available in stock.SITE123 has a built-in eCommerce platform. It lets you start and run small/medium web stores and effectively promote them on the web.
Blogging:Wix comes with a nice built-in blogging engine. It lets you run blogs for personal and commercial use, applying numerous tools and features for this purpose.The website builder also has a nice blogging platform. This provides the opportunity to connect a blog to your website and to customize it as you need.
Small Business:Wix allows starting and running small business websites, applying multiple niche templates and Application to reach the goal. There is a professional Ascend platform here, which is created for quality business website management.The system works quite well for business website development and promotion. Offering a trusted toolset, it lets you start feature-rich business projects that refer to various niches.
Pricing:The website builder has a free never-expiring plan and two groups of premium subscriptions for Standard and Business/eCommerce projects. Their prices start from $13/mo.SITE123 has a free plan, which lets you explore the integrated functionality of the system. To go live with your project and to gain access to its advanced features,you should upgrade to one of gour premium plans. Their cost starts from $10.80/mo.
SEO:Wix is a SEO-friendly website builder. Due to its integrated SEO Wiz tool, the process of website optimization becomes notably simplified. The tool provides useful guidelines on how to effectively complete the task.SITE123 also ensures good SEO for all the projects it powers. The website builder allows filling out multiple parameters to make your website rank high in the search results.
Customer Support:Vast Knowledge Base, VIP priority support, ticketing system, phone assistance.24/7 live chat, tips and recommendations, video/text tutorials etc.

Comparison Conclusion: Which One Is Better?

Wix and SITE123 are included into the list of top website builders, which stand out from the crowd due to their ease of use, convenience, versatility of features and design customization options as well as affordable pricing. Wix can be used to start all types of projects, while SITE123 is mostly focus on business website development.

When choosing a platform to launch a website, you should initially consider your skills, inclinations and web design focus. SITE123 is a pretty nice functional website builder, which can be applied to develop quality appealing projects. If you intend to start a professional project with advanced performance and abundance of elements, Wix is definitely the best solution to opt for.

Wix vs SITE123: Which Is Better?
  • Globally popular website builder
  • More than 550 free themes
  • Built-in eCommerce and blog
  • Free never-ending plan
Wix vs SITE123: Which Is Better?
  • asy-to-start website builder
  • No coding required
  • Logo Maker and Multilingual Support
  • Affordable cost solutions

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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