Wix vs Magento: Which Is Better for Ecommerce?

Wix and Magento deserve user attention as two popular and feature-rich web design platforms that possess a powerful integrated feature set required to launch and manage functional web stores. Generally, Magento is currently available in terms of the Adobe product pack, but we are going to review the open-source version of the program in this comparison.

Wix – is the most well-known website builder, the range of features, tools and options of which allows launching small and mid-sized online stores. The website builder works equally well for beginners as well as for proficient web developers engaged into the development of client-oriented projects. With Wix, you can create a full-featured web store without possessing the slightest design or coding skills.

Magento – is one of the most popular eCommerce-oriented website builders. The system allows building websites that differ in complexity, web design approach, budget and other parameters. What’s more, mastering and managing Magento-based web stores is frequently a challenge for inexperienced web designers because of the complexity of the service.

Wix and Magento both come with distinctive features, individual differences and characteristics users should be aware of prior to making the final choice. What website builder can offer more powerful eCommerce features? Which of them will be the leader of the comparison? To answer these questions and to define beneficial features of both systems, it makes sense to compare Magento vs Wix from the point of view of their major eCommerce-related parameters. That’s exactly what we are going to do in the review. Let’s get ready for rumble!

Wix vs Magento: General Overview

Wix vs Magento: General Overview

Wix is the all-in-one website builder, which prevails over its multiple competitors in terms of functionality, flexibility, design customization and pricing options. The system has gained worldwide recognition as the top web design tools with abundance of special features and tools that make it possible to launch and manage all types of web projects. eCommerce websites are not an exception. Wix allows starting and customizing small/medium online stores to let users sell physical and digital products/services.

The website builder has one of the most extensive lists of users. Being founded in 2006, the software has evolved into a web design giant with millions of subscribers across the globe. Recent estimates tell about more than 4,565,423 projects powered by the system. The statistics is quite impressive, while the amount of websites created with Wix keeps growing steadily.

Magento is a specialized cloud-based eCommerce platform, which is geared towards the creation of distinct digital retail experiences. The system is chock-full of advanced eCommerce and marketing options, granting access to powerful web design technologies and multiple customization options.

The software was initially launched in 2007. Since that time, it has been used for eCommerce website development by more than 757,462 users around the world, delivering baseline eCommerce capabilities for advanced web store creation. Despite this fact, Magento is not quite easy to master for users, who have never been involved in website development before. It takes time and patience to explore its integrated functionality and to run quality web stores with the system.

Wix and Magento both allow for eCommerce website creation. However, the platforms differ a lot in terms of simplicity, functionality and user-friendliness. As the all-in-one system, Wix enjoys greater user popularity, while Magento is a more complex open-source platform that requires more profound exploration. This is a crucial challenge that frequently prevents users from giving preference to this website builder.

Wix vs Magento: Which One Is Easier to Use?

Wix vs Magento: Which One Is Easier to Use?

Wix is one of the simplest and the most user-friendly website builders, which was specially created for users, who have no idea of the web building nuances and programming knowledge. The system makes it possible to launch a website from scratch without the need to have any technical background, web development or coding experience.

The dashboard of the system as well as its interface are logically-structured and feature intuitive browsing experience. The WYSIWYG editor along with the drag-and-drop feature allow controlling each step of the web design process by seeing the previously made changes. You can easily manage a web store with regard to your needs and the project goal, add and customize sections, widgets, extensions and other required elements. Theme editor comes with a set of tools needed to create a personalized web page and establish your brand identity and original style. Even if you have never created websites before, Wix won’t let you get lost.

wix editor

Wix provides full-scale free customer support to handle any issue. Users are welcome to contact the support team where they have questions related to Billing, Domains, Wix Store Settings, etc. Feel free to ask any question when getting started as well as apply for help when managing an already existing website. Wix guarantees immediate technical and other types of assistance.

The interface of the service comes with multiple tips, cues and prompts on how to maximize the effect of working with the service. Whatever button you’ll wish to activate to complete a certain action, you’ll see the help icons over it to let you understand its implication. There is also access to the official forum of the platform, where you can come across multiple topics, branches and sections with articles, how-to guides, FAQs and other helpful sources of information.

Magento cannot boast the same level of user-friendliness. The platform has always seemed to be an obscure solution for users who do not have special editing or coding skills. The release of the Magento 2.0 version has hardly put an ease on the building process. Once you need to add any new feature or edit a certain section, you will have to deal with HTML well as learn the basics of the Magento platform.

Magento Editor

The software looks more challenging when it comes to customer support. Although the platform has its own help center, it looks less helpful with only some baseline sections like How To or FAQ. Though it still has a developers’ forum where you can search for necessary information or ask for advice, it will make the building process more time-consuming. Customer support is available only for Enterprise Edition subscribers, which is hardly a good news for small business owners.

In terms of ease-of-use, Wix looks like a better option for non-developers. It comes with simpler editing features and does not require technical skills. On the other hand, managing Magento will be a tough challenge even for users who have at least basic technical and designing experience.

Wix vs Magento: Design and Flexibility

Wix vs Magento: Design and Flexibility

Wix and Magento both excel at integrated functionality, which especially tackles the eCommerce aspect. The platforms deliver a broad range of features and tools required to start and run a web store. At the same time, they differ in complexity and versatility of options, which may eventually have a strong impact upon users’ choice. Thus, it is high time to compare the major parameters of website builders to decide on the most suitable option.


Wix comes with the integrated eCommerce engine. Opportunity to start a web store is realized via Wix Stores widget integration here, which results in the creation of visually-appealing small-to-mid eCommerce projects with high end performance.

When designing an online store with Wix, you can create multiple product lists with detailed descriptions and images. It’s also possible to subdivide them into categories and subcategories to ensure convenient and time-saving product search. To present their products to the target audience, users can design impressive show windows and adjust their parameters. CSV file import/export is available here as well.

The website builder also supports 17 payment options that include globally popular PayPal, Braintree, Stripe and other alternatives. Wix lets website owners easily handle promotions, ad campaigns and special events for potential customers. Web shop owners can activate coupon codes, sales and discounts to attract as many clients as possible.

Magento open-source software initially specializes in eCommerce website development and customization. It delivers a broad range of niche-specific features and tools required to start and grow a unique web store from scratch. This is a perfect choice for merchants looking for the all-in-one cloud eCommerce solution.

Magento Features

The software makes it possible to start any type of eCommerce project with enhanced security features, extensive product management options, and additional integration options. This allows accelerating sales and getting high profits. Magento offers a one-click checkout procedure that contributes to the lower shopping cart abandonment rates. It is possible to give your web store unique design to avail a truly personalized shopping experience. Magento also comes with integrated payment, shipping and checkout features, opportunity to sell worldwide, integrated B2B functionality and other web store-related options.

When it comes to eCommerce, Wix proves to be a more universal solution to go for. As a niche-focused software, Magento also allows for deep project customization, yet Wix makes it possible to integrate its Stores widget to let you design a feature-rich online store with no coding required.


Wix has a quality blogging platform, which lets you connect a blog to your online store to encourage user participation. This is done with a few clicks only. Among the features you can try here, it makes sense to mention the opportunity to write and submit new posts, edit the existing ones, integrate media files (images/videos) etc. There is also a possibility to add a Featured Posts section here, schedule the upcoming publications, add a tag cloud, enable user comments, adjust SEO parameters. To get the most out of your blog design, the website builder lets you choose from a set of blog templates to come up to your niche specialization most.

wix post

Magento realizes the blog creation opportunity via integration of the corresponding extension. The feature lets you connect a blog as a separate web store section that can be accessed through the home page menu navigation or by using a direct link. Among the features the extension includes, it’s worth to mention the opportunity of post and page layout creation by means of using the WYSIWYG editor, video/images/media integration, embedding of Disqus comments, article scheduling etc.

As to blogging, Wix practices a simple approach to blog connection. Due to its integrated blogging engine, it takes around a few minutes and a couple of clicks only to add a blog to your web store. Magento also allows for blog connection, but this can be done by means of extra blog plugin integration. This obviously takes more effort, time and coding expertise.

Third-Party Integrations

Wix website builder is also worth the attention due to its App Market, where you can choose between free and paid eCommerce widgets, extensions and add-ons to be integrated into your eCommerce website. You can come across multiple options here, be it the Newsletter Signup Form, the Site Search Tool, the Form Builder, the Booking Field, the Customer Reviews Section or any other eCommerce-focused widget. The widgets are free and paid, making it possible to choose the most preferable option.

wix app market

Magento comes with multiple extensions yet adding extra features may be a challenge here, especially for beginners. As an open-source platform, the software requires a deeper technical involvement. Once you choose this particular building tool, you can only count on your personal maintenance capabilities or hire a professional developer in order to add new features. To pick a necessary app, you may browse Magento Connect to see which of them are available in stock. Mind, however, that each extension will drive you to higher costs as the majority of them are paid. Once again, you need to have good coding skills to add new extensions. Every time you want to launch a new loyalty program or integrate an email marketing system, you will need to hire a professional developer.

To sum it all up, Wix appears to be a simpler path when it comes to third-party integrations. It grants access to a variety of widgets (eCommerce included) available in its App Market. No special programming skills are needed to use them. Magento, in its turn, looks more complicated from the perspective of adding new applications and add-ons. You won’t go without extra coding awareness to use them.

Template Editing

Wix offers a rich collection of mobile-ready eCommerce templates you can use to create small and medium online stores. Template quality is on a top level – they have professional and impressive look, which is understandable from the very first sight. Whatever theme you will go for, you can be 100% sure that your online store will catch the attention of the target audience, urging the desire to keep browsing through the product list.

wix ecommerce templates

Each template lets you create and sell around 100-150 products with detailed descriptions and images for better customer attraction. There is also an opportunity to select a blank theme to design a web store from scratch on your own. Ensuring simple and intuitive web browsing experience, Wix lets you select and integrate marketing apps and tools to create appealing product previews.

The system comes with a collection of stock images as well as extensive photo galleries to give the website pages exquisite look. With advanced Parallax Scrolling feature and video integration option, your website will have more appealing and one-of-a-kind design.

Experienced web designers will appreciate an option to work in the Standard website editor. There is a chance to select the template that suits your business niche most of all and then manually customize it by using the tools available in the dashboard. This takes more time and effort, but this is the surefire way to create one-of-a-kind web store design that will differ from the rest.

Users, who are just on their way to the improvement of their web design skills, will certainly like the idea to work with Wix ADI. This tool that automatically creates a website from scratch, using previously submitted business information. This is a much quicker option than using the standard Editor.

What’s more, the website builder takes care of the convenience of website owners and visitors, who use the mobile version of an online store. The Mobile Editor available in the system allows managing and updating the website on the go from any place, where there is Internet connection. Mind that the changes you make in the mobile mode are not reflected in the desktop version of your online store, while those you make in the desktop mode are automatically displayed in the mobile regime.

Magento templates boast a professional look featuring a list of properly-organized categories. Simply go to Magento Marketplace and choose a theme you like. The platform currently offers 13 eCommerce related themes. The platform also has responsive templates featuring animated design, scrolling effects, etc. Most of them look great but they are available as paid versions only.

When it tackles the design aspect, Wix collection of eCommerce templates is more extensive and feature-rich as compared to that offered by Magento. The website builder makes it possible to use flexible design customization tools, integration options and quality themes to create professional and full-featured eCommerce projects.

Wix vs Magento: General Pricing Comparison

Wix vs Magento: General Pricing Comparison

Wix has a free everlasting plan that lets you test the entire feature set of the plan you are interested in. As soon as you figure out what exactly the system has to offer, you may upgrade to one of the premium subscriptions. There are two groups of plans to choose from here – Standard and Business/eCommerce, each encompassing more detailed offers. Let’s review the second group now, which works best for web store development.

Business/eCommerce Plans

  • Business Basic ($23/mo) – online payments acception;
  • Business Unlimited ($27/mo) – integrated eCommerce platform, special apps for entrepreneurs, business development tools;
  • Business VIP ($49/mo) – unlimited video storage space and bandwidth, complete Wix Suite;
  • Enterprise ($500/mo) – professional business solution that ensures the highest functionality and maximum amount of tools.

The system regularly offers discounts, which may sometimes constitute 50% or even more depending upon the occasion. These discounts and special offers mostly concern advanced plans, including the eCommerce subscription. Money refund policy is also available here, which lets you get your money back during 14 days from the moment of registration, if you are not satisfied with the terms of the subscription chosen.

Magento is a free software, but it still has a limited set of functions that are not enough for building a debt online store. To get access to advanced eCommerce features, the system lets you upgrade to its Magento Commerce Pro plan. It works great for B2C and B2B merchants as well as large enterprises, who plan to grow their businesses and look for sophisticated integrations. The cost of the plan should be discussed with Magento managers individually.

Additionally, users may face the necessity to pay more for additional features and add-ons available on the paid basis only. For example, a single Private Chat System will cost you $39 just to keep your clients aware. The same is about other integrations. Is it worth that money? Surely, not.

Speaking about pricing options, Wix appears to be a more cost-effective solution. Although, Magento is initially free, you will hardly be able to cope without extra costs. Every new plugin or extension you need to install requires extra bucks. Also, consider a monthly fee established by your hosting provider. Wix offers free hosting facilities in addition to dozens of free applications for your shop.

Wix vs Magento: Which One Is the Best for SEO?

Wix vs Magento: Which One Is the Best for SEO?

Wix is a SEO-friendly website builder. This means that it pays special attention to the issue of search engine optimization and lets you adjust the major SEO settings for effective project optimization. With this purpose, the website builder lets you use its integrated SEO Wiz tool, which provides detailed guidelines on the must-have steps you should complete to let your eCommerce project rank high in the search engine results. By using the widget, you will be able to fill out meta tags for web pages (tites, descriptions, keywords), assign ALT tags for images, connect Google Analytics to track your website performance. Additionally, you can pick and integrate SEO widgets from the App Market to set up extra SEO-related parameters.

wix seo

Magento takes care of proper web store SEO as well, but this feature is mainly realized via third-party integrations. Thus, you can install SEO All In One widget, which contributes to worthy eCommerce project optimization and allows achieving better website performance. When using the tool, you will be able to set up meta tags and links for quality web store promotion. Among the features you will avail here, it makes sense to mention automated prevention of content duplication, opportunity to fill out custom meta tags (tites, descriptions, keywords), ability to adjust social sharing options and more.

When comparing the SEO aspect, we may conclude that Wix unveils more extensive opportunities for quality Search Engine Optimization. Due to its advanced SEO Wix tool, the process of your web store SEO set up becomes much simplified, especially for newbies. Everyone can handle it without any extra effort and time loss. Magento requires a more thorough approach because of the necessity of extra SEO plugin integration.

Which One Is the Best for eCommerce – Wix or Magento?

Which One Is the Best for eCommerce - Wix or Magento?

Wix stands out from the crowd due to its integrated and quite powerful eCommerce platform. It comes with a high end Wix Stores widget, which lets you set up and manage small and medium online stores (see Wix eCommerce examples). There is an opportunity to adjust product/order management settings here, create and customize product show windows, modify shipping/tax/payment parameters etc. The website builder has a separate collection of free customizable eCommerce templates. Access to the App Market also lets you pick and integrate free/paid widgets that contribute to quality online store development.

Magento is an open-source eCommerce software, the entire niche specialization of which goes down to professional web store development and customization. Its feature set allows running all types of digital stores, from small and up to large-scale projects. The software allows creating multiple product lists, setting up payment/shipping parameters, shopping cart parameters and other industry-related options.

Both Wix and Magento can be used for eCommerce website development. The thing is that Magento is a more complicated system, which requires time, skills and specific knowledge to be mastered and used properly. As opposed to it, Wix is easy, understandable and intuitive. Integration of Wix Stores widget lets you set up full-featured stores even without extra coding proficiency. This makes Wix a better solution for beginners and for users looking for simple eCommerce options.

Key Differences Between Wix and Magento

Ease of Use:Wix is an easy-to-use DIY website builder and a great solution for first-timers. It has two editing options that target diverse user categories. A high end Wix ADI tool helps start a new website from scratch in the automated mode, using the info a user submits. A Standard Editor lets users get access to deeper design customization options.Magento is an open-source eCommerce software, which requires download, installation and hosting/domain choice. It also implies integration of third-party extensions. This makes programming awareness a must, when working with the system.
Functionality:The system comes with advanced integrated functionality. Along with powerful design customization tools, the website builder grants access to its rich App Market, Ascend platform, Wix Marketplace and other tools.The platform allows boosting its functionality by means of installing third-party extensions. There are multiple free and paid widgets you can pick and integrate into your web store to get the most out of its performance.
Design:Wix template collection currently encompasses over 550 free niche-specific designs, which are customizable and mobile-ready by default. A special category of eCommerce designs is available here as well.Magento makes it possible to choose from hundreds of custom designs you can customize to start a unique online store.
eCommerce:Wix Stores widget lets you start small and medium online stores, granting access to multiple eCommerce tools and features.The entire feature set of the system is geared towards eCommerce website creation. There are multiple tools and features you can use to launch and run all types of digital stores.
Blogging:Wix has a blogging engine, which allows starting blogs for personal or business use. You can easily connect the one to your web store to enhance user communication.The software lets you create a separate blog page, which will be available in the homepaged menu or via direct link. This can be done via blog extension integration.
Small Business:The system is good for the development of small business projects, including those created with eCommerce purpose in mind. There are multiple business-specific widgets and industry-specific templates here as well as an advanced Ascend platform that maximizes the result.Magento can be used for small business website creation granted that these projects have eCommerce focus.
Pricing:Wix has a free plan and two groups of premium subscriptions for Standard and Business/eCommerce projects. Their cost starts with $13/mo.Magento is a free system. However, there is a premium plan here, the cost of which is discussed with the system managers in person. Users may also opt for paid eCommerce integrations. Hosting/domain connection is a must here as well, which requires additional financial investments.
SEO:The platform comes with the high end SEO Wiz tool to simplify and speed up the process of website SEO optimization.The software is SEO-friendly. It implies the need to select and integrate SEO extensions to get the most out of your web store promotion.
Customer Support:Powerful Knowledge Base, phone support, ticketing system, VIP support.Help Center, FAQs, How-To Guides, Developers’ forum, customer support for Enterprise Edition subscribers.

Comparison Conclusion: Which One Is Better?

Wix and Magento are website builders that can be used to reach the same objective – to create functional, feature rich and impressive online stores. Despite the shared goal, the systems have quite different approaches to the process of website development, eCommerce features, design customization tools and complexity of mastering the system. While Wix is the all-in-one website builder with a powerful eCommerce engine, Magento is a specialized system known for its extensive feature set.

Based on the results of the comparison, we’ve come to the conclusion that Wix still has much more to offer in terms of eCommerce website creation to users with diverse web design background and skills. It especially works great for non-coders, whose programming awareness is insufficient to start a code-based eCommerce project with a more complicated system like Magento.


About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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