Get Started Today, It's Easy!

Wix vs GoDaddy: Which Is Better?

Wix vs GoDaddy: Which Is Better?

Wix and GoDaddy website builders are both designed to help beginners and web design experts establish professional and appealing presence on the web.

The systems boast a high level of recognition as compared to other web design platforms, covering an extensive range of users’ website development needs. They appear to be a good choice every time you think of building a website from scratch with minimum efforts and no technical skills required.

Wix – is one of the most popular website building platforms designed to help newbies go online with powerful projects. The instrument is perfect for small business sites, blogs, portfolios, small and medium digital stores, etc. It is very easy to use due to the implemented modern technologies that use Artificial Intelligence. Users may deploy a ready-to-use and fully customizable website within several minutes.

GoDaddy – is the platform that made its way from a typical hosting provider to a feature-rich website building software. The company boasts over 2 decades of web presence offering up-to-date web products for both Windows and Linux users. The platform has a user-friendly interface with a set of innovations and handy user guides to make the building process as easy as possible.

Website Builders Comparison Chart

Our score:          
Best for:Business websites, landing pages, small/medium web stores, blogsSmall business websites, blogs, promo sites, digital stores, portfolios, landing pages
Easiness:Very easyEasy
Templates:Hundreds of free, mobile-ready, niche-specific templatesMultiple free, responsive, customizable themes
Technical Support:Extensive knowledge base, VIP support, ticketing system, phone assistance24/7 customer support, phone and live chat, FAQ section, extensive knowledge base
Blogging:Built-in blogging platformIntegrated blogging engine
SEO Options:Advanced SEO featuresQuality SEO guidance the system provides
Pricing:Free to $49/moFrom $12.95/mo
More info:Wix Review →GoDaddy Review →

Website builders comply with an extensive variety of users’ web design needs and they have much to offer to the target audience. But what is the best software to choose? What possible pros and cons differ Wix from GoDaddy? Which website builder is better and why? Let’s find that out right away!

Wix vs GoDaddy: General Overview

Wix vs GoDaddy: General Overview

Wix is the globally popular DIY website builder, which is applicable for a broad range of web design tasks. The platform makes it possible to start business and personal websites, including blogs, portfolios, landing pages and even small/medium online stores. The system stands out from the crowd due to its multiple responsive themes, advanced design customization tools, integrable widgets, blogging and eCommerce engines.

The website builder was founded in 2006 and it has been used to start over 4,565,423 websites since that time. This number is rapidly growing along with the customer base of the service. The overall amount of Wix subscribers has overcome 190 million users – this is more than an impressive achievement. The undeniable highlight of the website builder is that its use does not imply coding proficiency. Thus, even a newbie can launch a project with the system absolutely from scratch and without any web design background required. This is what makes the service a truly one-of-a-kind website builder.

GoDaddy is a web design system, which has distinguished itself both as a DIY website builder and a hosting/domain name provider. The service works great for the development and customization of all types of web projects, ranging from small personal websites and up to more feature-rich business projects, digital stores and blogs.

The website builder was created quite a long time ago. To be precise, its foundation dates back to 1996. Since that time, it has improved a lot, making it possible to start truly functional web projects. According to recent estimates, the number of projects launched with the system has overcome 1,6 million live websites.

Thus, Wix and GoDaddy both deserve user attention. Just have a look at statistics to define how reputable the systems are. However, Wix still offers a more contemporary and intuitive web design approach, being a top destination for non-techies. Due to its abundant range of tools and features, the platform is rightfully recognized the top system in the rating of the best DIY website builders.

Wix vs GoDaddy: Which One Is Easier to Use?

Wix vs GoDaddy: Which One Is Easier to Use?

Wix has a drag-n-drop function making it easy to work with content, add new blocks and pages, download media files of a different format, change colors, fonts and other elements you need to establish a unique style for your future website. Wix follows the latest technological trends, which is manifested in its design editing options and integrated functionality. The website builder offers hassle-free and amazingly simple registration procedure along with intuitive navigation and WYSIWYG design editing process.

Wix Editor Interface

The website builder has an enormous knowledge base and a blog, where you can find some useful information. At the same time, you are free to request chat support in addition to simple tips on how to submit your tickets in case any problem occurs. There are also multiple video guides, tutorials and manuals teaching you how to work with the system to the advantage.

GoDaddy cannot boast such innovations, although the platform is pretty easy to use. You will never ask yourself “what should I do next?” when using this website builder. It offers a logical and straight forwarded onboarding feature. Once you have signed up, the software will accurately guide you from one building step to another right until you need to press the “publish” button.

GoDaddy Editor

The website builder allows everyone starting web projects with little or no coding proficiency at all. The system comes with a convenient drag-and-drop editor, creating a simple, mobile-friendly and intuitive design customization environment. This lets you focus on your website design needs rather than on intricate functionality-related challenges. The integrated WYSIWYG editor allows tracking the edits you make when working on your project development, being a handy option for first-timers.

At the same time, it should be noted that the homepage of the system is quite oversaturated with blocks, sections, links and other elements. This complicates the process of reaching the website builder, the hosting platform, the customer support block and other required parts the service offers.

GoDaddy boasts a professional support team, which is a must for any company that provides hosting and domain services. As for the website building software, GoDaddy has a huge knowledge base, a forum to ask any question and a worldwide support by phone. Users are free to contact support managers during the working hours. You can find the list of all phone numbers around the globe in the support section.

They also indicate the working hours for a particular country. The company offers different products that include not only website building tools and domains, but also SSL certifications, online auctions and more. For this reason, you will hardly face any difficulties when getting in touch with the support specialist to resolve any issue.

Wix and GoDaddy are extremely easy to use. However, Wix looks like a faster and simpler option to create a website with just a few clicks using its AI-based technology. At the same time, Wix offers more freedom to coders and programmers while GoDaddy seems to be a bit more limited in terms of editing and customization capabilities.

Wix vs GoDaddy: Design and Flexibility

Wix vs GoDaddy: Design and Flexibility

Wix and GoDaddy have the same implication – the systems are both used for DIY website development. Whether you need a commercial or a non-commercial project, any of these systems will grant access to myriads of tools and integrated features to simplify the process. At the same time, the platforms differ in their web design approach, simplicity, flexibility as well as abundance of themes/third-party integrations. To help you define the system that works best for your project, take your time to compare their main parameters now.


Wix makes it pretty easy to build and set your online store. Its eCommerce functionality is realized via Wix Stores widget integration. Apart from baseline features like product management, payment options integration, and tax deals, the platform comes with flexible coupon strategies, free shipping offers, discounts and sales settings, store Analytics to view the data and optimize your shop.

Wix eCommerce

Mobile Gallery Filters will make it easy for customers to sort out products by price, size or other characteristics. Wix offers ultimate eCommerce integration capabilities with platforms like Avalar and Fetchy to deal with real-time tax rates as well as implement advanced online shipping solutions.

GoDaddy also lets you start an online store due to its integrated eCommerce platform yet its features will be quite limited. The system allows launching and running small/medium digital shops with baseline tools. There is even a standalone Online Store Plan here that lets you manage a typical eCommerce project to comply with your needs.

GoDaddy Online Store Editor

Among the tools GoDaddy offers for this purpose, it makes sense to mention product gallery creation and updates, opportunity to add images and descriptions to items offered for sale as well as customer testimonials and reviews. What’s more, you can adjust shopping cart parameters, tax and shipping settings, marketing and social media features.

As to the eCommerce aspect, Wix and GoDaddy can be used to launch and run online stores. Wix, however, has more tools to offer due to its Wix Store widget integration opportunity. As opposed to it, GoDaddy provides baseline functionality that is enough to start quite a mediocre digital shop.


Wix comes with integrated blogging functionality that lets you set up and customize a feature-rich blog. This is enough for professional development of your business. The website builder makes it easy to connect a great blogging section and adjust it by adding new categories, creating profile pages, sharing your posts via social media platforms etc.

wix add a post

You can also assign tag clouds, add thematic sections to organize your posts, enable commenting feature etc. The system also offers a nice choice of customizable blog templates to present your blog in the best way possible and to drive user attention.

GoDaddy has a basic blogging feature. It is not as comprehensive as that in Wix. The website builder lets you work with the image editor, customize your blog design, effectively organize the content, enable commenting feature etc. Another special opportunity the system offers is its BYOW (Bring Your Own Blog) option. It lets you link the existing blogs you have on external platforms to your current GoDaddy-powered blog. This eliminates the necessity to start a brand new blog from scratch. One of the blog-related demerits is that authors are not able to add post tags or create authorized articles. In addition, you will not be able to work with SEO settings. Summing up, there is actually no use of such a blogging feature although it is still available.

Speaking about blogging, Wix is a far better solution than GoDaddy. Its integrated blogging engine is quite powerful to let you run and manage a feature-laden blog to boost user attention. GoDaddy has more functionality restrictions that don’t let you get the most out of your blog development needs.

Third-Party Integrations

Wix offers a wide range of widgets and add-ons. It boasts its own App Market where you can choose any widget you need and it is free. All apps and add-ons are included in your monthly plan price. You do not need to overpay for each and every improvement. Wix has a PRO gallery, maps, analytic tools, forum sections, calendars, subscription forms, event widgets and plenty of other handy elements that will improve your users’ engagement and experience.

GoDaddy does not have its App Store, which is certainly a huge miss. On the other hand, users can opt for some basic functions like social media sharing or image gallery. You will also be able to add your website to Google AdSense. This, however, is not enough, to avail deep project functionality.

In terms of integrations, Wix definitely prevails over GoDaddy. Its App Market grants access to multiple and versatile free/paid widgets to match any niche specialization. GoDaddy does not provide such an opportunity, which notably limits your project functionality.

Marketing Features

Wix comes with enhanced email marketing features. It makes it easy to grow your subscribers list with the help of newly implemented tools such as video functionality, sample and trigger emails, templates and more for your email campaigns. The platform encompasses over 20 business tools that help manage your business and build your brand reputation. Among the tools you can choose and apply for this purpose, it makes sense to mention Contact Manager, Inbox, Live Chat, Automations, Invoices, Workflows, Forms and Tasks & Reminders to mention a few.

Wix Ascend

GoDaddy is great, when it comes to marketing. It has recently introduced its Website+Marketing feature, which lets you make use of several marketing tools available in the single dashboard. This allows for effective and convenient website promotion without any third-party assistance. The website builder comes with enhanced email marketing feature, Google My Business option, Yelp Business Listing, social media promotion and integrated GoDaddy In Sight tool that ensures effective online business optimization. Another good news is that the platform has its custom Contact Form builder. It offers a set of ready-made blocks that look pretty typical with no chances to customize them or edit new fields.

To sum it all up, Wix looks more functional with a huge selection of apps and add-ons while GoDaddy mainly comes with preset features that are hard to customize. Moreover, Wix has more enhanced blogging and SEO features in addition to extended email marketing tools. This is where GoDaddy lacks flexibility.

Template Editing

Wix is a more flexible and versatile platform. Users can choose from dozens of different categories of professionally designed mobile-optimized templates. Their number currently exceeds 550 themes. The system lets you both review and edit your templates in a mobile mode.

wix template

One of the advantages of the website bilder is the availability of two design editing options that adhere to diverse user skills and background. The first one – Wix ADI – is geared towards the needs of non-techies. The advanced AI-based tool was implemented to make the building process as fast and easy as possible. The instrument offers several site layouts depending on the user’s goals. It works pretty simply: a user is asked to answer several baseline questions related to his or her future project, goals, website type, etc. The system will automatically design a custom layout that is the best fit to meet your particular needs. At the same time, you are still free to choose different section types from galleries and lists to images and texts. It takes about several minutes to come up with a ready-made website using Wix ADI.

wix adi editor

The second option – Standard Wix Editor – is a good tool for those who want to dive deep into the building process without technical skills or AI-assistants. It is a great chance to express your creativity. Simply choose any of the available templates or start with the blank page. Based on a drag-and-drop functionality, the editor lets you implement various worthy elements and details like Parallax effect, change the background, add animation, etc. Apart from a drag-n-drop function for a simple editing and adding new elements to a necessary page, you can edit your menu, change colors, and attach media files in various formats, work with typography and establish an exclusive style for your website.The only drawback is when you choose a template, you need to stick to eat. There is no export function.

If you need exclusive website design, however, Wix has a great offer for you as well. You can reach Wix Marketplace to hire a dedicated web designer craving for unlimited building freedom. It is a good tool for those involved in coding and programming as Marketplace lets you take the fullest form Wix platform and create an exclusive web design of your own.

GoDaddy offers quite a limited set of templates. Moreover, you will not have a chance to change them in accordance with your needs. The lack of drag-n-drop feature makes it impossible to change background colors, fonts, typography, etc. Although you still can add new sections or delete blocks, all templates have already-designed elements that you are not able to customize.

GoDaddy Templates

The templates look just fine. There is nothing brilliant about them although they are mobile-friendly. All pages are good-looking enough. However, keep in mind that you will never get a chance to go far beyond the basic design settings. It is impossible to proceed with any layout changes. Forget about editing HTML or CSS. All you can do is choose a color and the general style for your theme.

As to design customization, the platform has a pretty simple and well-structured Editing tool. It might be accessed from both desktop and mobile devices. The system offers various blocks and elements for the page available in several variations. They look pretty stylish although the rigid design may result in the lack of building freedom. In other words, you will hardly face any difficulty when adding a new section. However, you will certainly dislike the complexity when changing its design or trying to customize the page.

Users, who possess deeper coding awareness, can access the HTML-Element feature. It makes it easy to add HTML and JavaScript to your website although it still requires at least basic programming and coding knowledge.

When it tackles the design aspect, Wix offers a greater number of templates while GoDaddy actually delivers different theme styles rather than layouts. At the same time, Wix makes it easy to customize each template by accessing its CSS. You will not have such an opportunity when using GoDaddy.

Wix vs GoDaddy: General Pricing Comparison

Wix vs GoDaddy: General Pricing Comparison

Wix offers an affordable pricing policy to meet any needs and budget. If you are not sure about your choice yet, you can test the integrated feature set of the system, using its free plan for the unlimited period of time. As soon as you decide to upgrade to one of the premium plans, the system will offer you several options. Thus, the website builder has two types of paid subscriptions – Standard and Business/eCommerce. Listed below are more detailed plans these groups include.

Standard Wix Plans

  • Combo ($13/mo) – free hosting and domain name connection, absence of system ad banners etc.;
  • Unlimited ($17/mo) – unlimited bandwidth, 10GB storage space etc.;
  • Pro ($22/mo) – 2 hours of video storage space, integrated Google Analytics and statistics collection tools, etc.;
  • VIP ($39/mo) – professional logo design, first priority support etc.

Business/eCommerce Plans

  • Business Basic ($23/mo) – online payments acception;
  • Business Unlimited ($27/mo) – integrated eCommerce platform, special apps for entrepreneurs, business development tools etc.;
  • Business VIP ($49/mo) – unlimited bandwidth and unlimited video storage space, availability of the complete Wix Suite;
  • Enterprise ($500/mo) – end-to-end business solution that offers explicit functionality and maximum amount of tools.

All the plans come with free domain names and a certain amount of disc storage space provided by default. The website builder frequently offers discounts and coupon codes that let you save big, when opting for one of the paid plans. There is also a 14-day money refund option, which makes it possible to get your money back, if you don’t like anything about the selected plan.

GoDaddy pricing is moderate. The website builder has a 30-day trial that lets you test its functionality for free. Upon the end of the trial, you’ll be offered to upgrade to a premium plan. There are 4 of them here, differing in features, terms and integrated tools. Have a look at their detailed specifications below:

  • Basic ($12.95/mo) – responsive templates, SSL Certificate connection, 24/7 customer support etc.;
  • Standard ($16.95/mo) – 20 social posts/responses per month, SEO parameters, 3 social media listing platforms;
  • Premium ($24.95/mo) – free ad credits for Google, Yelp and Bing, unlimited social posts/responses per month, unlimited media listing platforms per month, email/text appointment reminders;
  • Commerce ($29.95/mo) – coupon codes and discounts, eCommerce features.

To save big, you should opt for annual plans. Additionally, you will have to pay for domain name connection with regard to the terms of the plan chosen.

Thus, Wix certainly looks more attractive from financial perspectives. You do not need to pay separately for each and every widget you need to add. A user gets everything in the pack for a single monthly payment.

Wix vs GoDaddy: Which One Is the Best for SEO?

Wix vs GoDaddy: Which One Is the Best for SEO?

Wix is a SEO-friendly website builder as it lets you set up and modify your website optimization parameters. Along with baseline SEO settings like meta tags, titles descriptions, focus keywords, and social media preview modes, the system has its custom Wix SEO Wizard to let you benefit from higher SEO rankings offering an effective SEO plan. It is also possible to connect Google Analytics to track your project statistics and fix the bugs when required.

GoDaddy also has an integrated SEO Wizard that looks simple and guides a user from one stage to another letting edit titles and descriptions. The problem is that GoDaddy has a strange heading order that has no sense. Google may not like it. Likewise, GoDaddy does not have integrated statistics collection tools. What you can do to track your project performance here is adding Google Analytics on your own to keep track of all the website visits, number of users, locations they come from and other crucial project parameters.

As to Search Engine Optimization, Wix and GoDaddy both grant access to integrated SEO Wizards that guide users through all the steps of website SEO setup process. Wix, however, has more options and tools to contribute to effective project performance and ranking in the search engines. GoDaddy, in its turn, lacks integrated stats collecting tools, which may also be a hindrance to effective website optimization.

Key Differences Between Wix and GoDaddy

Ease of Use:Wix is a popular DIY website builder, which is now known worldwide. The platform can be used by beginners and web design experts. It does not imply coding proficiency due to its intuitive web design approach. The system allows picking between a Standard Editor and an advanced Wix ADI tool when working on project customization. The choice depends upon users’ degree of expertise.GoDaddy has gained recognition not only as a website builder, but also as a hosting platform. The website builder is quite simple for each user due to its integrated drag-and-drop editor along with WYSIWYG web design approach. It has a user-friendly interface that contributes to easy and fast exploration of the system.
Functionality:The website builder has a powerful tool set and integrated list of features provided by default. Along with baseline design customization options, Wix offers built-in blogging/eCommerce platforms, a broad range of integrable widgets/apps available in the App Market by default, Wix Turbo, Marketplace and Ascend platforms. This is what makes the website builder a great solution for the creation of all types of websites.The system has quite a worthy set of integrated features, which is required to start a quality project. It makes it possible to start websites for personal and business use. GoDaddy has built-in blogging/eCommerce engines, integrable widgets and high end marketing features like In Sight tool, Google My Business, Yelp/Bing listing feature and more.
Design:Wix design collection is rich and versatile. It currently includes more than 550 free niche-specific templates. They are customizable, free and mobile-ready by default. However, there is no template switch option here, which implies attentive initial theme choice.GoDaddy template collection is not that extensive. However, all the themes are responsive and customizable. Search filter and preview features are available here as well to simplify users’ choice.
eCommerce:Wix Store widget makes it possible to run small and medium digital stores, using a variety of eCommerce tools available in stock.GoDaddy has a built-in eCommerce platform. It lets you start and customize small/medium web stores yet the feature set is quite limited here.
Blogging:Wix has a nice built-in blogging engine. It lets you launch and manage blogs for personal and commercial use, choosing from numerous tools and features for this purpose.The system also has a standard blogging platform but it won’t let you start a feature-rich blog because of the restricted feature set.
Small Business:Wix works great for running small business websites. Along with multiple niche-specific templates, it has a professional Ascend platform, which is created with business website development in mind.The website builder is quite a nice solution for business website creation. In addition to its templates, there is an opportunity to go for its Website+Marketing feature that offers multiple tools for effective business promotion on the web.
Pricing:The website builder comes with a free never-ending plan and two groups of paid subscriptions for Standard and Business/eCommerce projects. Their cost starts from $13/mo.GoDaddy has a 30-day free trial and four paid subscriptions to come up to any budget. The pricing policy is quite moderate and starts from $12.95/mo.
SEO:Wix is a SEO-friendly website builder. Its integrated SEO Wiz tool helps simplify the process of website optimization even for beginners. The tool offers helpful guidelines on how to make correct SEO settings.GoDaddy also has an integrated SEO Wizard that lets you set up your project optimization parameters on your own. However, the system lacks built-in statistics tracking tools, which implies the need to connect Google Analytics independently.
Customer Support:Vast Knowledge Base, ticketing system, VIP priority support, phone assistance.24/7 customer support, phone and live chat, FAQ section, extensive knowledge base.

Comparison Conclusion: Which One Is Better?

Wix and GoDaddy are two all-in-one website builders, each of which holds a certain position in its niche. When it tackles the choice of the most suitable system to launch a web project, you should initially consider your goals, web design background and aspirations.

Is it going to be a digital store or a small business site? Or, maybe, you need a website builder for a personal project like a blog or a portfolio? Anyway, you need to be 100% sure that a chosen software has all the necessary features you might need to complete the task.

Wix is a more versatile and flexible platform that will work great for various website types. It comes with more customization tools, extended list of widgets, add-ons, and integrations in addition to advanced ADI and Marketplace technologies for both newbies and dedicated web designers. It offers wider options in terms of design as well as website further promotion considering SEO, blogging and some other features.

GoDaddy might also work fine for some small and medium websites as well as entry-level online shops. At the same time, it might be good in terms of hosting solution as well. However, its website builder certainly lacks flexibility with little tools to integrate while preset layouts might not be enough for a solid online project.

Summing up, it looks like we have an obvious winner with so many new and great tools to offer.

Wix vs GoDaddy: Which Is Better?
  • World-popular DIY website builder
  • App Market, Wix Ascend, Marketplace
  • Integrated blogging and eCommerce
  • Unlimited free plan
Wix vs GoDaddy: Which Is Better?
  • Average DIY website builder
  • GoDaddy Website+Marketing
  • Website management options
  • Online store and blog support

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

» Comparisons » Wix vs GoDaddy: Which Is Better?