Wix vs Elementor: Which Is Better?

Wix and Elementor are well-known web design platforms, which are both used to set up, customize and publish all types of websites for personal and business use. The systems work equally well for beginners and web design pros, even though, they have diverse implications and provide different features/tools to the target audience.

Wix – is the all-in-one DIY website builder, which delivers an extensive range of features out-of-the-box and makes it possible to launch different types of websites. The platform stands out from the crowd due to its impressive integrated functionality, availability of built-in blogging and eCommerce engines, powerful design customization tools and versatile templates. This is definitely a leader of the modern web design niche.

Elementor – is a popular free web page builder design specifically for WordPress. It has a handy drag-and-drop editor and a convenient user-friendly interface that lets users create high end projects from scratch. You can set up any website for personal or business use with Elementor without any CSS or HTML coding skills required.

As opposed to Elementor, Wix is a globally-recognized website builder that can be applied for a variety of web design tasks. However, each service has much to offer to the target audience with regard to special requirements and preferences. This comparison will help users find out advantages and high end features of both platforms to define the winner. Let’s get started now.

Wix vs Elementor: General Overview

Wix vs Elementor: General Overview

Wix has positioned itself as the world-known DIY website builder with an extensive range of features and tools available in stock. The platform can be effectively used for the development and customization of business websites, portfolios, landing pages, blogs, eCommerce projects etc. It includes blogging and eCommerce engines, several website editing options, built-in marketing and promotion tools as well as lots of advanced integrations for professional website creation.

The foundation of the website builder dates back to 2006, when it was first introduced to the market. Since that time, the software has gained worldwide popularity, being a top solution for millions of web developers across the globe. According to recent stats, the number of websites launched with the system has exceeded 7,043,216 projects and hundreds of them are still under construction. Wix ensures hassle-free, intuitive and smooth website development process, which does not imply any programming proficiency. It has much to offer to beginners and web design experts.

Elementor is a powerful WordPress plugin, which simplifies the process of website creation, offering an extensive range of features, templates, tools and integrations to get started with any commercial or non-commercial project. The software allows creating unique projects without deep coding expertise, although, web design background will be an advantage here. Elemetor is compatible with the majority of WordPress templates.

Read also: Elementor review.

Founded in 2016, the plugin soon evolved into a powerful WordPress extension known around the globe. It is reported that around 6,665,463 live websites are now using Elementor. The plugin works best for portfolios, real estate, small business and eCommerce websites as well as for simple content-based projects.

Wix and Elementor are both rich in features and tools for quality DIY website creation. They still have diverse implications. While Elementor is mostly used as a WordPress plugin, Wix is a full-featured website builder suitable for everyone. Its integrated functionality, flexibility and customizability allow for effective DIY website creation, which makes it a leader in multiple aspects.

Wix vs Elementor: Which One Is Easier to Use?

Wix vs Elementor: Which One Is Easier to Use?

Wix offers one of the easiest, understandable and convenient website creation approaches. The use of the system does not imply any coding knowledge – just follow the tips/guidelines it generates to get started with your website. Whether you are going to set up a business website, a blog, a portfolio, a digital store or any other project, Wix will help you complete the task in the best way possible.

wix editor

Registering for a Wix account does not take much time, skills and effort. You can either provide your login credentials or use social network accounts to get started. When you sign in, you will be redirected to the system dashboard and a control panel with multiple elements and features for your project creation. Before you proceed to website customization, you will have to choose one of two editing options – Wix ADI or standard editor. The first one will help you set up a website in the automated mode, using the content you will submit. The second option implies template selection and its further customization. Mind that you won’t have an opportunity to switch between the themes as the website builder does not have such an option.

Wix customer support also ranks high. Users may select multiple options to solve their system-related problems. There is a rich Help Center that comes with lots of articles, tips, videos, manuals and audios that help you find out more about the system. Access to the forum is available here as well for more convenient and efficient interaction with other users. It is also possible to interact with the customer support team via email or the ticketing system as well as to ask for expert assistance, if required.

Read also: Wix review.

Elementor is quite a simple WordPress plugin, which comes with a handy and intuitive drag-and-drop interface and a convenient control panel. You won’t find any unneeded elements or tools here – all of them are in their places. Creating your page layout and organizing content is quite convenient and easy ehre for everyone. What you need is to sign in and integrate the plugin into your WordPress website or to start a brand new project from scratch.

Elementor Editor

To create an account, you can either provide your login details or use special network account credentials to proceed to website customization. Then you have to pick the type of project you intend to set up and to complete the task, following the system recommendations. Mind that you will require hosting to launch a website and to store the content. This may take some time and programming skills.

Another problem you may encounter is template customization. Elementor offers two major options – opportunity to create a custom web page from scratch independently or pick a ready-made WP theme and edit it as required.

Elementor boasts quite extensive customer support, which is available both to free and premium plan users. However, Pro plan subscribers may count on extra customer support. Tpo get in touch with the service managers, you can submit a question via email form on the Contact Us page. There is also an opportunity to view an introductory video to find out the software nuances, browse the knowledge base and a Help Center with FAQs, articles, manuals, tutorials etc.

When it comes to the ease of use, Wix is definitely a simpler and a more feature-rich platform. The website builder comes with multiple features, two editing options for diverse user categories, versatile template customization tools and integrations. Its customer support is always within reach, helping solve versatile tasks and issues. Elementor also has quality customer support yet the system is more complicated for non-techies.

Wix vs Elementor: Design and Flexibility

Wix vs Elementor: Design and Flexibility

Wix and Elementor are quite different website development platforms, which is explained by their objectives and general web design approach. Wix boasts a powerful and extensive feature set and availability of tools to create all kinds of projects. Elementor is also applicable for multiple web design tasks, yet its functionality goes down to the development of WordPress projects only. However, it is interesting to review and compare the main features and distinctions of both platforms to find out the one that has more to offer to its subscribers.


Wix allows using its built-in blogging platform to connect, customize and manage all kinds of blogs (see Wix blog examples). There is a separate category of blog templates here that match various categories. Users are free to pick a suitable theme and to edit it to get a completely personalized project. The software allows adding new posts, editing and updating the existing ones, scheduling upcoming publications, integrating media files, adding tags, activating user comments etc. This is generally enough to set up a feature-rich blog.

wix post

Elementor can be used to set up and customize blogs, even though, it does not have a built-in blogging engine. To complete the task, the software requires selection and integration of WordPress blog plugins. There are lots of them out there – just browse the collection and make your choice. The most popular plugins for WP blog creation include Blog Designer, JetPack, OptinMonster, SeedProd, Smash Balloon, MonsterInsights Lite, TrustPulse, Formidable Forms etc.

Elementor Text Editor

As to blogging, both platforms make it possible to create and customize these projects. Elementor offers a more complicated approach as it requires extra plugin integration for blog creation. Wix, in its turn, comes with a built-in blogging engine, which allows connecting and customizing blogs in a;lmost no time and without any special skills required.


Wix Wix eCommerce potential is realized by means of connection of Wix Stores widget, which is available for free and allows setting up small-to-medium online shops (see examples). It’s up to a user to pick and customize a suitable eCommerce template, adjust web store parameters, add and manage products, create lists of items available for sale and customize show windows to present them in the most favorable light. Likewise, it is possible to add product descriptions, photos, videos and other related content, adjust SEO settings, control and analyze SEO stats, track web store performance. A nice opportunity is to enable user comments to know their feedbacks adn to let them share their shopping experience as well as to introduce special offers and discounts to boost customer loyalty.

wix add a product

Elementor can also be used for web store creation. However, the system cannot boast the availability of a built-in eCommerce engine. To set up this type of project, you will also need to go for extra eCommerce plugins. The range of these extensions is quite extensive and impressive as well. The most well-known and effective of them currently include WooCommerce, Easy Digital Downloads (EDD), WP eCommerce etc. WooCommerce, by the way, is a top choice for launching a web store with WordPress.

Speaking about eCommerce, you can create and customize online stores with both platforms. Wix ensures a simpler and more intuitive approach to the process of digital store creation, while Elementor may require extra skills, proficiency, effort, time and even budget. In this respect, Wix also ranks first.

Third-Party Extensions and Special Features

Wix has much to offer in terms of integration and special features. It stands out from the crowd due to its powerful and rich App Market with dozens of applications to pick from. The apps are free and paid, depending on their integrated functionality and applicability. For user convenience, the software offers a search filter, which helps sort out the extensions with regard to the niches they belong to and objectives they serve. The website builder offers versatile widgets for music websites, business projects, portfolio/photography websites, restaurants and cafes, real estate studios, freelancers etc. Their integration takes a few minutes only, contributing to the enhanced website performance.

wix app market

If you intend to set up a small business website with Wix, you will definitely appreciate its Ascend platform. It encompasses over 20 versatile tools (Forms, Live Chat, Tasks & Reminders, Inbox, Invoices and Automations etc.) available in one place, which enhance your project marketing and promotion capabilities. Wix Marketplace is at your disposal as well. It allows finding and hiring web design experts to build a project for you.

Other Wix advantages are Logo Maker, multi language support and App Builder. They make it possible to create and manage websites in several languages, design a personalized logo to enhance your brand reputation and even enhance mobile browsing experience of users by uploading and managing the app even on the go. Wix App builder lets the system subscriber participate in conversations and discussions, place orders, make reservations, read news and system updates, interact with other users and even shop online. This is very convenient for everyone.

Elementor features flexibility and customizability. It is compatible with all WordPress templates – both free and premium. The plugin is available in over 20 languages, being a great tool for users across the globe and letting them start websites in various languages. Elementor may require integration of third-party WordPress extensions, which can give a website the required specialization and functionality.

Elementor widgets

The plugin offers enhanced visual customization options with inline editing that allows changing blocks and sections on the main screen. All the edits you make are displayed in the real-time mode, which does not require coding awareness. The customization process also includes high end typography settings that allow using over 800 fonts and more than 80 design elements.

Elementor is also good for creating interactive websites. This is due to the availability of animations and special effects. Users can apply scroll animation and hover effects to give their projects an interesting, stylish and engaging look. The plugin also grants access to popup design tools, which also enhance project design and functionality. These include ready-made pop-up layouts, such as sale banners, lead capture forms, Hellp bars, announcements, email subscription forms and many more. These are great for effective website marketing and promotion.

In terms of integrations and special features, both platforms have much to offer. Wix, however, overcomes Elementor due to its powerful App Market, abundance of small business tools, Logo Maker, multi language support, Wix Marketplace and even an App Builder. As a WordPress plugin, Elementor is also good at integrations yet they require a bit of coding proficiency and time/effort/budget investment.

Template Editing

Wix design customization options are far beyond the average. The website builder boasts one of the richest and the most versatile template collections, which currently includes over 550 free, mobile-ready and absolutely customizable themes. For user convenience, they are divided into categories based on the topics they cover. If you cannot find a suitable theme for some reason, the system provides an opportunity to pick a blank template and edit it from scratch to create a unique design.

wix templates

Availability of two website editing options provide freedom of choice to diverse user categories. Non-techies mostly give preference to working with Wix ADI tool as its application does not require a line of coding. You just provide the data the system requires to come up with a ready-made project. You will further need to submit and edit the rest of the content to publish a website. That’s really fast and simple. Users, who have a certain web design background, will appreciate an opportunity to work in the Standard Editor. It ensures deeper website customization by means of code editing. This doesn’t mean that only web design pros can work in this mode as the website builder itself is intuitive and understandable to everyone.

Elementor page builder grants access to over 80 design instruments, which help create a website from scratch with minimum time/effort investment. Users may choose from multiple ready-to-use themes, which are available in the system collection by default. However, it is compatible with other WordPress templates as well. You can use the custom dashboard to integrate and edit new blocks/sections. It is possible to choose from three modes to customize the selected section. These include Content, Style and Advanced modes.

Wix vs Elementor: Which Is Better?

With Elementor, you can preview the page anytime by using responsive design control buttons and to control the process of its customization in real-time mode. If there is anything you would like to change on a web page, you can do that before publishing the project.

When it tackles the process of template editing, Wix proves to be a simpler and a more flexible solution. Along with abundant template collection and versatility of design customization options, Wix offers two editing modes to come up to the needs of diverse user categories. Elementor, in its turn, requires code proficiency to ensure powerful and in-depth project customization.

Wix vs Elementor: General Pricing Comparison

Wix vs Elementor: General Pricing Comparison

Wix pricing policy is moderate yet affordable to everyone. This is because the website builder has several plans to fit any budget, requirements and project specialization. Newbies may test the system using a free plan, which is unlimited yet comes with a number of limitations. A free plan is enough to see what the system has to offer and to practice your web design skills. As soon as you decide to launch a feature-rich website for personal or commercial use, you may upgrade to one of the premium plans. They are divided into two large groups here – Standard and Business/eCommerce. Here they go:

Standard Wix Plans

  • Combo ($13/mo) – free hosting, absence of system ad banners, free domain name connection etc.;
  • Unlimited ($17/mo) – 10GB storage space, unlimited bandwidth etc.;
  • Pro ($22/mo) – integrated Google Analytics and statistics collection tools, 2 hours of video storage space etc.;
  • VIP ($39/mo) – first priority support, professional logo etc.

Business/eCommerce Plans

  • Business Basic ($23/mo) – acception of online payments etc.;
  • Business Unlimited ($27/mo) – business development tools, special apps for entrepreneurs, integrated eCommerce platform etc.;
  • Business VIP ($49/mo) – unlimited bandwidth and video storage space, complete Wix Suite etc.;
  • Enterprise ($500/mo) – end-to-end business solution, which ensures the highest functionality and a rich collection of tools.

All Wix subscriptions include multiple payment options, removal of the system ad banners, online payment acceptance feature, increased storage space, opportunity of custom domain name connection and other must-have features. Wix subscriptions are 100% commission free. What’s important, the website builder offers a 14-day money back guarantee. The system is also known for its special offers and discounts which make you save big, when choosing a premium plan. Generally, it is possible to save up to 50% of the initial plan cost by upgrading to it from Tuesday to Thursday on a weekly basis.

Elementor is free to download and install. You can test baseline features of the system as long as you need. However, at a certain moment you will realize that your website requires deeper functionality and flexibility. This will trigger the need to upgrade to one of the premium plans. The plugin offers two pricing options. The first one is meant for users, who intend to launch one website only. The offer includes two subscriptions:

  • Download & Install Elementor Pro Plugin (from $49/year) – drag&drop live editor, responsive design, 90+ basic & pro widgets, 300+ basic & pro templates, 60+ pro website kits, theme builder, premium support, the need for hosting choice and WP installation etc.;
  • Build & Publish a Hosted Elementor Website (from $89/year) – the above mentioned Elementor Pro features plus 20GB storage space, SSL connection, secure CDN by CloudFlare, automatic backups, premium support, built-in hosting and WordPress etc.

If your web design aspirations go far beyond starting a single website with Elementor, the plugins makes it possible to choose from a separate package of subscriptions for multiple websites. These include:

  • Essential ($49/year) – 1 website, drag&drop live editor, responsive design, 90+ basic & pro widgets, 300+ basic & pro templates, 60+ pro website kits, theme builder, premium support, the need for hosting choice and WP installation etc.;
  • Expert ($199/year) – 25 websites, Essential Plan features plus 20 expert website kits, experts network profile etc.;
  • Studio ($499/year) – 100 websites, Expert Plan features plus VIP support etc.;
  • Agency ($999/year) – 1000 websites, Studio Plan features plus extra advantages for a professional website.

Whatever plan you will go for, it comes with premium support, special perks and 30-day money back guarantee.

As to the pricing aspect, both systems offer versatile subscriptions available at moderate cost. Wix subscriptions are more clear and affordable, though, for an ordinary user. Elementor pricing depends upon the number of websites a user intends to set up. Its plans are more expensive as compared to Wix.

Wix vs Elementor: Which One Is the Best for SEO?

Wix vs Elementor: Which One Is the Best for SEO?

Wix is known as a SEO-friendly website builder. This means that projects it powers rank high in the search engine results, if you manage to properly fill out their parameters. This is reached via SEO Wiz widget integration, which is easy and quick for everyone. The extension includes detailed instructions on effective search engine optimization. This helps control all the steps the procedure involves and fill out all the required parameters correctly.

wix seo

To improve your website SEO positions, you can reach the corresponding SEO fields and adjust the required parameters. These are heading tags, redirecting tools, Google Analytics, meta tags for web pages, anchor links etc. To improve the efficacy of SEO settings, you can also look through the apps available in the App Market to pick and use SEO/statistics collection widgets available there. All these measures help enhance your website indexation by the search engine bots.

Elementor SEO measures also allow optimizing websites for the search engines. The plugin, however, does not have integrated SEO tools yet it is possible to choose and integrate SEO plugins created for WordPress websites. The most popular and well-known of them is Yoast SEO. Likewise, you can use All-in-One SEO for WordPress, SEMRush, Google Search Console, Google Keyword Planner, Ahrefs, SEOPress, RankMath, SEOquake, Redirection, WP Rocket and many more. Correct integration of these plugins helps increase your project traffic and its positions in the search engine results.

Speaking about SEO optimization, Wix unveils more extensive options to its subscribers. Its easy, free and convenient SEO Wiz widget makes it possible to optimize the project for the search engines by providing useful guidelines and tips. It also allows integrating third-party extensions that ensure effective SEO optimization. As to Elementor, its SEO features are on quite a high level as well, but you need to integrate special WP plugins to set them up.

Key Differences Between Wix and Elementor

Ease of Use:Wix is a simple DIY website builder, which is used to launch different types of projects for commercial and non-commercial use. These include business websites, landing pages, blogs, forums, portfolios etc. The software works equally well for beginners and web design experts. It ensures a simple and smooth sign up process as well as abundance of features available in stock.Elementor is a modern web page builder created specially for WordPress. It comes with a wide selection of tools and features for professional website development. However, the software ensures a simple and fast website editing process, offering a handy drag-and-drop editor and multiple guidelines on how to get started with your project development.
Functionality:The platform is powerful and feature-laden, offering multiple high end tools/features by default. It comes with built-in blogging/eCommerce engines, multiple business and marketing tools, professional Wix Ascend platform, App Builder, Wix Marketplace, Logo Maker, App Market, multi language support and other crucial features.The software includes multiple features for high end project performance. It is also possible to integrate third-party extensions, work with numerous marketing and website promotion tools, interaction features (images, animations and effects) etc.
Design:The website builder boasts one of the most impressive, rich and versatile template collections. It currently includes over 550 free themes. They are customizable, mobile-ready and divided into categories with regard to the topics they tackle. A handy preview feature lets you control the way your project looks on every stage of its customization. With Wix, you can edit the selected theme in one of two ways – either with the Wix ADI tool or in the Standard Editor. Wix does not allow switching between the designs.Elementor has a rich selection of templates available in stock. They are quality and responsive by default. If you cannot pick the required template for some reason, you have an opportunity to choose one of the third-party extensions developed for WordPress. This is due to the fact that Elementor is compatible with all WP themes by default. Customization options are quite versatile here as well, which allows creating unique and personalized projects from scratch.
eCommerce:Wix includes an eCommerce engine by default. It allows setting up a small/medium digital shop by means of Wix Stores widget integration. The extension allows creating and updating product galleries, show windows, sales lists etc. It is also possible to set up product parameters, add photos/videos, integrate video reviews, enable user comments, adjust SEO parameters etc.The platform can be used for web store development, but it does not include a built-in eCommerce engine. Instead, it allows picking and integrating WP eCommerce plugins, which make it possible to set up and customize feature-rich online stores without deep coding awareness and web design expertise. The most popular of them is WooCommerce.
Blogging:Wix blogging platform is simple yet convenient, making it possible to connect and customize quality blogs for commercial and personal use. The website builder has a collection of blog templates and it also lets blog owners add/edit posts, schedule new publications, activate the commenting feature, set up SEO parameters etc.The plugin works well for blog creation, but it also implies the need for third-party plugin integration. There are multiple WP plugins you can use for blog creation. It may take some time/effort to integrate them, especially for first-timers.
Small Business:The website builder offers a powerful integrated toolset for small business website creation. Along with a collection of mobile-ready business templates divided into niche categories, the software also lets you pick powerful third-party integrations in its App Market. It also allows using its Ascend Platform, which grants access to marketing and promotion tools/features.With Elementor, you will be able to set up and customize small business projects. The plugin allows selecting business templates and there are also multiple integrations for this project type.
Pricing:Wix pricing policy is moderate and affordable for diverse user categories. There is a free plan to test the system and to practice your coding skills. To upgrade to a premium plan, you will have to pick a suitable subscription from a Standard or Business/eCommerce package. The cost starts at $13/mo.Elementor charges different fees for its services, offering several plans to choose from. The choice will depend on the number of websites you plan to launch. There are two subscriptions for users, who intend to start a single website with the plugin. Likewise, there are four plans for multiple website creation. The cost of the plans starts at $49/year.
SEO:Wix is a SEO-friendly website builder. Due to its SEO Wiz widget, it is easy and convenient to fill out proper parameters for effective website optimization. There are also multiple extensions available in the App Market for SEO optimization and statistics tracking.As a WP plugin, Elementor unveils an opportunity to integrate SEO widgets developed for WordPress websites. Likewise, there is a possibility to connect analytics/stats tracking tools here. Thus, projects created with Elementor generally rank high in the search engine results.
Customer Support:Powerful Knowledge Base, email assistance, ticketing system, VIP support, forumHelp Center with articles and FAQs, forums, extensive knowledge base, premium customer support, introductory video, Contact Us section

Comparison Conclusion: Which One Is Better?

The choice between Wix and Elementor may seem to be a problem for a newbie, who has never worked with these platforms. However, as you explore each system, you will find out their major distinctions, implications and special features that will help you make the right conclusion.

Wix has distinguished itself as a leader of the web design niche, which makes it possible to start, customize, manage and promote all types of websites. As a DIY website builder, it offers an all-in-one feature set to comply with diverse user requirements. The system comes with built-in eCommerce/blogging engines, rich App Market, hundreds of customizable templates, multi language support, integrated SEO and marketing tools.

As opposed to it, Elementor mainly realizes its web design functionality by means of extra integrations. There are multiple plugins and templates for WordPress that are compatible with Elementor. Their integration and further website management, however, may pose a problem for the software users, which may restrict their design customization freedom. To sum it up, Wix is an obvious leader of the comparison, which unveils more options to its subscribers.


About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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