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Wix vs BigCommerce

Wix vs Bigcommerce

eCommerce website development is a time-taking and challenging endeavour that always implies the use of professional web building systems. The success of this process depends a lot upon the skill level and experience of a user as well as upon the functionality of the tool used for this purpose.

Wix and BigCommerce are two renowned website builders that can be applied to start and manage all kinds of online stores. However, the systems differ in their feature sets, web design approach and degree of eCommerce website customization applied.

A Quick Snapshot:

WixWix – is one of the unspeakable leaders of the DIY web design niche and the one, which is frequently used for the development/management of online stores. The website builder comes with abundance of eCommerce tools, Wix ADI feature, responsive templates and other options that make it possible to launch mid-sized eCommerce projects without any coding skills involved. Wix


BigCommerceBigCommerce – is the renowned representative of the eCommerce niche, which is exclusively applied for the development of small-to-large online stores, offering physical and digital products for sale. The platform comes with a unique toolset and features that make it stand out from the crowd, when it comes to eCommerce website development. BigCommerce


Which system – Wix or BigCommerce – works better for the creation and management of online stores? Which of them has more to offer and for what user category? What features make each of them prevail over the competitor? We have thoroughly compared Wix and BigCommerce to find answers to these and other questions users might have, while picking the right web building tool.

1. Ease of Use

  • Wix. The website builder is one of the simplest systems you can use to start a web store. This concerns both the sign up process and the very procedure of website development. Wix has intuitive, user-friendly and understandable interface, drag-and-drop editor that ensures convenient WYSIWYG web building experience and logically-structured control panel that grants access to lots of high end web design tools and features.

    WIX Editor

    Whether you plan to launch a small or a mid-sized online store, doing that with Wix will be stunningly simple. The platform adheres to the latest industry trends and it works great for all user categories, be it a beginner or a professional web designer. There are multiple guidelines and pop-up tips one can encounter, while working on web store development here. All the edits can be tracked directly in the control panel to let you fix the potential errors on time. All in all, building website with Wix is simple, fast and convenient, while the result won’t disappoint you.

  • See also: Wix Review.

  • BigCommerce. The website builder is mainly focused on the development and management of large eCommerce projects and, thus, it’s geared towards the needs and skills of professional web designers rather than first-timers. BigCommerce has a logical dashboard with lots of niche-specific sections and tools. The interface of the system is more complicated and resembles the CMS in its visual appeal and functionality.

    However, this does not mean that working with the system is complicated. It just takes more effort and time to explore the system basics, especially if this is the first time a user intends to start a project with it. BigCommerce dashboard comes with the search filter option, which delivers answers to all the questions a user might have, while creating/managing a web store with the website builder.

    Bigcommerce Theme Customization

Wix vs BigCommerce. Wix is a simpler and more user-friendly website builder as compared to BigCommerce. The system has everything users need to start and manage quality online stores, irrespective of the available coding skills or web design expertise. BigCommerce, on the contrary, requires more time to start a web store, which is explained by its strong eCommerce focus and abundance of niche-specific features that have to be mastered in advance.

2. Feature Set and Flexibility

  • Wix. The website builder has always stood out from the crowd due to its high end functionality. This also concerns the eCommerce aspect. Wix makes it possible to start and manage small-to-midsize online stores, which features worthy performance. Its eCommerce engine grants access to multiple customizable tools and options that contribute to effective web store performance. Some of these features encompass drag-and-drop editor, opportunity to create and regularly update professional product galleries as well as to display the products in appealing show windows.

    Wix Editor

    Wix also provides multiple payment/tax/shipping options, web store mobile optimization, 24/7 customer support, introduction of coupon codes and discounts, responsive eCommerce template gallery, CSV product import/export. These and other features allow generating more customers and boosting overall web store performance.

    Apart from extensive web store creation options, the website builder stands out from the crowd due to its advanced eCommerce marketing options. Wix Ascend tool makes it possible to effectively promote your project, using a set of high end marketing tools. All in all, Wix Ascend users get access to more than 20 integrated products that contribute to better management and growth of your business.

    Wix Ascend

    Apart from boosting the overall sales volume, the tool makes trading processes automated and much simpler for everyone. This eventually helps boost your website SEO positions, thus attracting more customers. Among the most popular Ascend tools, it makes sense to mention Live Chat, Forms, Inbox, Contact Manager as well as multiple interaction options like Invoices, Workflow Management, Automations, Tasks & Reminders and many more.

  • BigCommerce. As a specialized eCommerce website builder, BigCommerce delivers a professional set of niche-specific features, tools and options required to start and manage all types of online stores, ranging from small projects and up to hypermarkets. The platform pays special attention to details, such as product return management opportunity, gift packaging, client and product search filter option, multiple notifications, discount system set up and many more.

    Bigcommerce additionally stands out from the crowd due to extensive integration and marketing options. By using the system, it is possible to sell physical/digital products via social media systems as well as popular marketplaces and specialized platforms. The latter include Beso, Twitter, PriceGrabber, Facebook, Amazon, eBay, Shopzilla, Pinterest and many more.

    Bigcommerce Dashboard Marketing

    BigCommerce additionally lets you create and sell multiple products, using the CSV file import/export feature. This option is especially valuable, when it comes to migrating your web store between the platforms.

    Owners of online stores are provided with the opportunity to create and update product lists any time they find it necessary, manage inventory tools, introduce and manage discounts, sell gift certificates, set up product details and parameters, adjust SEO and marketing options (maximize traffic amount and boost sales volume, create ad banners and abandoned cart notifications, set up contextual ads by using Google AdWords etc.).

    While managing a web store with BigCommerce, a user gets an opportunity to track its statistics afterwards by using Google Analytics and other statistics tracking programs that help identify the available problems and fix them on time. At the same time, you should know that BigCommerce does not allow for code injection, but there are multiple apps you can pick and integrate to compensate for this minor drawback.

Wix vs BigCommerce. Both Wix and BigCommerce provide high end functionality and flexibility, which are explained by the system’s specialization. Wix comes with a feature set required to start small-to-medium online stores and its functionality is more than enough to cover these needs. BigCommerce, is a specialized eCommerce system, which stands out from the crowd due to its powerful niche-focused feature set needed to launch and manage hypermarkets.

3. Designs

Design Comparison Chart

WixBigCommerce
Number of Themes:500+125+
Free Themes: YES YES
Responsive Design: YES YES
Sort by Industry: YES YES
CSS Code Editing: NO YES
  • Wix. The website builder is known for its amazing collection of professional responsive templates, all of which are absolutely free. The designs are divided into several thematic categories based on the niches they belong to. Thus, it offers a large section granting access to dozens of eCommerce templates. To decide, which template works best for your project, the system lets you preview it before making the final choice.

    One of the highlights of the system is its Wix ADI tool, which is powered by the Artificial Design Intelligence and lets you start/manage quality web stores, even if you lack programming knowledge.

    The tool literally designs the entire website for you in the automated mode, offering an opportunity to answer business-related questions. It further uses the answers you provide to design the website for you and fill it with demo content. Your task is to replace the available content with your own web store-related content. That’s very convenient for most users, who are making their first steps in the eCommerce web building niche.

    Another web design option Wix offers is the Standard Editor. This is where you can pick and use those web design tools that work best for your online store to create a completely personalized DIY website.

    WIX Design

    Wix comes with a set of high end design customization tools you can use to give your web store required look and performance. It is also possible to create desktop and mobile website versions. However, don’t forget that edits made in the desktop version are displayed in the mobile mode while those made in the mobile version are not reflected in the desktop website.

    If you don’t wish to design your eCommerce website on your own or simply lack time to do that, the website builder lets you hire a professional web developer, who will do that for you. To do that, you should reach Wix Arena – the place, where web design experts meet to find new orders and share their experience.

  • BigCommerce. The website builder has a pretty nice collection of responsive designs, the number of which currently encompasses 98 paid and 7 free themes. The cost of paid designs starts with $145 and reaches $235. As to the differences between free and paid themes, it’s hard to notice it at first sight as all the designs are worth the attention. If you wish to improve the design of your website and give it a touch of personalization, you can work with the template code. Just download it to your computer and make the required edits. Mind that the website builder does not allow for dashboard code editing.

    All BigCommerce templates are divided into thematic categories to simplify user choice. |If you wish to save effort and time, you can use the integrated search filter option to pick the design that comes up to your needs most of all. Just fill out the required template parameters you are looking for and watch the result. To see the template in details, you can make use of the preview option to find them out and make the final choice.

    BigCommerce also excels at design customization options, the range of which is more than enough to create a truly unique website design. Whatever template you will choose, it will be quite flexible, making it possible to edit almost all the elements, except for the block positioning and arrangement. Among the edits you can make here, it makes sense to mention the choice of color schemes, backgrounds, fonts, slideshows, image galleries, carousels and many more.

    BigCommerce Design

    If you are not satisfied with template choice available in the system, you can purchase another theme from one of the services BigCommerce partners with. Their choice is pretty rich, while the quality is also on a high level. The website builder makes it possible to use the integrated Stencil Theme Editor, which is the advanced point-and-click interface that allows modifying storefront design without any coding involved.

Wix vs BigCommerce. Wix collection of eCommerce templates does not lag behind that offered by Bogcommerce. Both website builders offer multiple themes to fit various niches and advanced design customization tools to give them high end look. Additionally, BigCommerce offers an opportunity to order designs form the system partners, which is also an advantage in itself.

4. Customer Support

  • Wix. The customer support of the service is pretty versatile and extensive. There is an informative Knowledge Base here, where you can browse multiple video and text tutorials, tips, guidelines and recommendations that help you get the most out of the platform’s performance. Forum and blog are also the best destinations to reach if you have an intention to find out more about the website builder. There is also an opportunity to contact the support team in person via the use of the ticketing system and email.

    Wix Support

  • BigCommerce. Apart from the informative Knowledge Base and free webinars conducted on a regular basis, the website builder uses email, phone and live chat support that allows figuring out all the system-related nuances in person. There is also an extensive forum with lots of branches and topics that tackle versatile aspects of working with the system.

    BigCommerce Support

Wix vs BigCommerce. Both website builders offer versatile informative and helpful customer support options. Each user has an opportunity to browse Help Centers available in both systems and contact customer support teams in person to figure out important nuances.

5. Pricing Policy

  • Wix. The website builder charges reasonable fees for the services provided. To be precise, there are two types of plans you can choose from – Standard and Business/eCommerce. There is also a free never expiring plan that lets you test the functionality of the plan you are going to upgrade to afterwards. Each group of plans, correspondingly, falls into smaller groups of subscriptions to come up to more extensive user needs.

    When it comes to web store creation, it makes sense to review eCommerce subscriptions in details. Thus, users willing to launch and manage web stores may choose from Business Basic ($23/mo), Business Unlimited ($27/mo) and Business VIP ($49/mo). These plans provide free domain name connection feature, multiple payment options, integrated Form Builder, increased amount of disk storage space, opportunity to upload multiple products, email marketing options, forum and blog functionality etc.

  • BigCommerce. The system makes it possible to test the functionality of the website builder for free during 14 days – that’s how long the trial lasts. Upon the end of the test period, the system system will offer you to upgrade to one of four subscriptions. These include Standard, Plus, Pro and Enterprise. Their cost constitutes $29.95, $79.95 and $249.95 per month for the first three plans.

    The cost of the Enterprise plan is discussed with the system managers independently as it’s based on multiple issues, such as business complexity and type. The website builder lets you cut down the cost of the plans by 10 % via getting the annual subscription right from the start. What you should also know is that BigCommerce comes with the artificial yearly profit limit. It depends on the age of the plans and correspondingly constitutes $50,000, $150,000 and $400,000. The maximum annual profit limit is $1 million. Each extra $200000 profit will additionally cost $250/mo. This is viable for the terms of the Pro Plan only.

Wix (Business/eCommerce Plans)BigCommerce
Pricing Plans:✔ Business Basic ($23/mo);
✔ Business Unlimited ($27/mo);
✔ Business VIP ($49/mo);
✔ Enterprise ($500/mo).
✔ Standard ($29.95/mo);
✔ Plus ($79.95/mo);
✔ Pro ($249.95/mo);
✔ Enterprise (discussed independently).
Features:✔ SSL Security;
✔ E-mail marketing;
✔ Form Builder;
✔ Blog and Forum Functionality;
✔ Domain name connection.
✔ 14-days free trial;
✔ 10% discount for annual plans;
✔ Artificial yearly profit limit (for Pro Plan users).

Wix vs BigCommerce. Wix is a more reasonable and cost-effective solution for those users, willing to launch and manage small and medium online stores. Its pricing options are versatile and extensive. BigCommerce, in its turn, charges higher fees for the subscriptions offered and it also sets the artificial yearly profit for Pro Plan users. Thus, it works best for large online stores and hypermarkets.

Bottom Line

Successful and profitable eCommerce website development always requires the choice of the right web building tool. However, this choice should be based on several crucial aspects, including the type and size of the web store you are going to launch, the profit and traffic you intend to generate, the objective you plan to achieve etc. Wix and Bigcommerce are two professional, quality and full-featured website builders, which are oriented on diverse user categories.

WixWix – is a high end all-in-one website builder, which comes with a broad range of integrated tools, features and elements needed to start and manage small and mid-size online stores. The system offers integrated Wix ADI tool, powerful eCommerce engine, customizable responsive and free eCommerce templates, abundance of design customization tools, App Market with lots of eCommerce widgets, apps and other must-have web store management and promotion options.Wix


BigCommerceBigCommerce – is one of the most powerful eCommerce website builders that ranks second after Shopify in terms of functionality, flexibility and customizability. The website builder centers around web store creation and, thus, it comes with an advanced set of eCommerce tools and features that let you create a professional large online store from scratch.BigCommerce


Wix and BigCommerce are quite different yet each system has much to offer to the user category it targets. If you intend to start a small or medium digital store and you don’t have advanced web design skills, then Wix is definitely the platform to work with. However, if you eCommerce web design aspiration go far beyond small project creation and you plan to start a professional hypermarket that requires serious promotion and full-featured management, then BigCommerce proves to be a more preferable solution.

WIX vs BigCommerce: Comparison Chart

Wix BigCommerce
1. Easiness10 of 108 of 10
2. Features10 of 109 of 10
3. Design10 of 108 of 10
4. Support10 of 109 of 10
5. Pricing10 of 108 of 10
Overall:10.0 of 108.4 of 10
Howard

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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