Wix vs BigCommerce: Which Is Better for Ecommerce?

Wix vs Bigcommerce

Wix and BigCommerce are website builders that occupy high positions in their niches, being popular, feature-rich and reasonable-priced systems. They can be applied to start and manage all kinds of online stores yet they still differ in initial implication, integrated functionality, web design approach, target audience and degree of eCommerce website customization applied.

Wix – is one of the unspeakable leaders of the DIY web design niche and the one, which is frequently used for the development/management of online stores. The website builder comes with an abundance of eCommerce tools, Wix ADI feature, responsive templates and other options that make it possible to launch mid-sized eCommerce projects without any coding skills involved.

BigCommerce – is the renowned representative of the eCommerce niche, which is exclusively applied for the development of small-to-large online stores, offering physical and digital products for sale. The platform comes with a unique toolset and features that make it stand out from the crowd, when it comes to eCommerce website development.

Which system – Wix or BigCommerce – works better for the creation and management of online stores? Which of them has more to offer and for what user category? What features make each of them prevail over the competitor? We have thoroughly compared Wix and BigCommerce to find answers to these and other questions users might have, while picking the right web building tool.

Wix vs BigCommerce: General Overview

Wix vs BigCommerce: General Overview

Wix is a popular cloud website builder, which rightfully holds the top position in the rating of the best and the most functional web design platforms. The system comes with a broad range of integrated tools, features and elements needed to start and manage small and mid-size online stores. The list of its major highlights includes integrated Wix ADI tool, powerful eCommerce engine, customizable responsive and free eCommerce templates, abundance of design customization tools, App Market with lots of eCommerce widgets, apps and other must-have web store management and promotion options.

The website builder was first introduced to the target audience in 2006. Since that time, the popularity and performance of the service have notably increased, which has made the platform one of the most renowned web design tools in the world. Experts report that over 4,565,423 websites are now powered by Wix and this number keeps increasing with every passing day.

BigCommerce is a trusted SaaS website builder, which has a narrow yet powerful eCommerce focus. The system centers around web store creation and, thus, it comes with an advanced set of eCommerce tools and features that let you create a professional large online store from scratch. you can access the tools provided out-of-the-box to launch and run any type of web stores, irrespective of their size, complexity and specialization.

The website builder was created in 2009 with eCommerce goals in mind. This is not the easiest system out there, especially for newbies. It takes time and effort to explore and master its features/toolset to be ready to proceed to web store development. According to recent stats, 150,112 projects are currently built with BigCommerce and many more are under construction.

Thus, Wix and BigCommerce both deserve user attention as popular and feature-laden website builders. However, Wix still enjoys greater recognition, which is proven by statistics. It’s no wonder, considering the all-in-one nature of the website builder and deliberate approach to the process of website development. BigComemrce, in its turn, is focused exclusively on eCommerce project creation, which obviously restricts its functionality and application.

Wix vs BigCommerce: Which One Is Easier to Use?

Wix vs BigCommerce: Which One Is Easier to Use?

Wix is one of the simplest systems you can use to start a web store. This concerns both the sign up process and the very procedure of website development. Wix has an intuitive, user-friendly and understandable interface, drag-and-drop editor that ensures convenient WYSIWYG web building experience and a logically-structured control panel that grants access to lots of high end web design tools and features.

Whether you plan to launch a small or a mid-sized online store, doing that with Wix will be stunningly simple. The platform adheres to the latest industry trends and it works great for all user categories, be it a beginner or a professional web designer. There are multiple guidelines and pop-up tips one can encounter, while working on web store development here. All the edits can be tracked directly in the control panel to let you fix the potential errors on time. All in all, building a website with Wix is simple, fast and convenient, while the result won’t disappoint you.

wix editor

The customer support of the service is quite versatile and extensive. There is an informative Knowledge Base here, where you can browse multiple video and text tutorials, tips, guidelines and recommendations that help you get the most out of the platform’s performance. Forum and blog are also the best destinations to reach if you have an intention to find out more about the website builder. There is also an opportunity to contact the support team in person via the use of the ticketing system and email.

BigCommerce is mainly focused on the development and management of large eCommerce projects and, thus, it’s geared towards the needs and skills of professional web designers rather than first-timers. BigCommerce has a logical dashboard with lots of niche-specific sections and tools. The interface of the system is more complicated and resembles the CMS in its visual appeal and functionality.

BigCommerce Support

bigcommerce dashboard

However, this does not mean that working with the system is complicated. It just takes more effort and time to explore the system basics, especially if this is the first time a user intends to start a project with it. BigCommerce dashboard comes with the search filter option, which delivers answers to all the questions a user might have, while creating/managing a web store with the website builder.

Apart from the informative Knowledge Base and free webinars conducted on a regular basis, the website builder uses email, phone and live chat support that allows figuring out all the system-related nuances in person. There is also an extensive forum with lots of branches and topics that tackle versatile aspects of working with the system.

As to the ease of use aspect, Wix is a simpler and a more user-friendly website builder as compared to BigCommerce. The system has everything users need to start and manage quality online stores, irrespective of the available coding skills or web design expertise. BigCommerce, on the contrary, requires more time to start a web store, which is explained by its strong eCommerce focus and abundance of niche-specific features that have to be mastered in advance.

Wix vs BigCommerce: Design and Flexibility

Wix vs BigCommerce: Design and Flexibility

Functionality and design customization is what Wix and BigCommerce both excel at. This especially concerns the eCommerce aspect. The website builders grant access to the large spectrum of tools and features geared towards quality website development. At the same time, the systems come with unique features that make each of them stand out from the crowd. This is what makes the comparison of their major parameters and specifications important for users, who try to pick the best option.


Wix makes it possible to start and manage small-to-midsize online stores, which features worthy performance. This possibility is realized via Wix Stores widget integration. The eCommerce engine of the system grants access to multiple customizable tools and options that contribute to effective web store performance. Some of these features encompass drag-and-drop editor, opportunity to create and regularly update professional product galleries as well as to display the products in appealing show windows.

wix product

Wix also provides multiple payment/tax/shipping options, web store mobile optimization, 24/7 customer support, introduction of coupon codes and discounts, responsive eCommerce template gallery, CSV product import/export. These and other features allow generating more customers and boosting overall web store performance.

BigCommerce is a specialized eCommerce website builder, BigCommerce delivers a professional set of niche-specific features, tools and options required to start and manage all types of online stores, ranging from small projects and up to hypermarkets. The platform pays special attention to details, such as product return management opportunity, gift packaging, client and product search filter option, multiple notifications, discount system set up and many more.

bigcommerce add product

The platform additionally lets you create and sell multiple products, using the CSV file import/export feature. This option is especially valuable, when it comes to migrating your web store between the platforms. Owners of online stores are provided with the opportunity to create and update product lists any time they find it necessary, manage inventory tools, introduce and manage discounts, sell gift certificates, set up product details and parameters, adjust SEO and marketing options (maximize traffic amount and boost sales volume, create ad banners and abandoned cart notifications, set up contextual ads by using Google AdWords etc.).

In terms of eCommerce, Wix seems to be a more preferable option due to the simplicity of the system that does not compromise with high end eCommerce functionality and flexibility. Wix comes with a feature set required to start small-to-medium online stores and its functionality is more than enough to cover these needs. BigCommerce, in its turn, is a more complex system. Even though, it has a distinctive eCommerce focus, most users consider it overwhelmed with features that require extra exploration, skills and time investment.


Wix boasts a feature-rich blogging engine, which allows connecting a quality blog to your web store with a few clicks only. No coding or web design proficiency is required to do that – just follow the guidelines the system generates to help you get started with ease. What you can do to manage your own blog here is submitting and editing new posts, updating the existing publications, scheduling the upcoming articles, enabling user comments, adjusting SEO parameters, adding tags etc. To highlight the informational value of your special posts, there is an opportunity to add a Featured Posts section and keep all of them there. Wix also lets you pick and customize niche-specific templates available in the corresponding Blog section of the designs gallery.

wix post

BigCommerce comes with an integrated blogging platform, which also lets you start and manage a blog to drive user attention and to encourage the target audience for participation and comment sharing. To add and manage posts, just access the “content” section available in the dashboard. You will also be able to upload new images, videos and media files, update the existing publications and set up standard blog-related parameters here.

When it comes to blogging, Wix obviously prevails over BigCommerce. The website builder allows for deeper blog customization due to its powerful blogging engine. Unlike its competitor, BigCommerce offers baseline blogging functionality, which is enough to start and run a simple project only.

Third-Party Integrations and Special Features

Wix App Market is worth special attention due to the impressive versatility and amount of free/paid widgets/extensions available there. Using the search filter option, you will be able to browse the assortment of applications and to pick the required ones with regard to your eCommerce/web design needs. Some of the most popular widgets that can add functionality to your eCommerce project include Form Builder, Booking Field, Newsletter Signup Form, Site Search Tool, Customer Reviews Section and many more.

Apart from extensive integration options, the website builder stands out from the crowd due to its advanced eCommerce marketing features. Wix Ascend tool makes it possible to effectively promote your project, using a set of high end marketing tools. All in all, Wix Ascend users get access to more than 20 integrated products that contribute to better management and growth of your business.

Wix Ascend

Along with the opportunity to boost the overall sales volume, the tool makes trading processes automated and much simpler for everyone. This eventually helps enhance your website SEO positions, thus attracting more customers. Among the most popular Ascend tools, it makes sense to mention Live Chat, Forms, Inbox, Contact Manager as well as multiple interaction options like Invoices, Workflow Management, Automations, Tasks & Reminders and many more.

BigСommerce stands out from the crowd due to extensive integration and marketing options. All in all, you can integrate your web store with over 600 add-ons and extensions. By using the system, it is possible to sell physical/digital products via social media systems as well as popular marketplaces and specialized platforms. The latter include Beso, Twitter, PriceGrabber, Facebook, Amazon, eBay, Shopzilla, Pinterest and many more. It is also possible to integrate Live Chat, ZenDesk to stay connected with the target audience. Likewise, you can make use of CRM or wholesale B2B solutions here for more effective project performance.

While managing a web store with BigCommerce, a user gets an opportunity to track its statistics afterwards by using Google Analytics, Glew and other statistics tracking programs that help identify the available problems and fix them on time. At the same time, you should know that BigCommerce does not allow for code injection, but there are multiple apps you can pick and integrate to compensate for this minor drawback.

When it tackles the integration issue, Wix notably overcomes its competitor. Availability of numerous free and paid applications along with extensive choice of special features and tools makes it possible to reach worthy project flexibility and performance. BigCommerce somewhat lags behind Wix in this respect.

Template Editing

Wix is known for its amazing collection of professional responsive templates, all of which are absolutely free. The designs are divided into several thematic categories based on the niches they belong to. Thus, it offers a large section granting access to dozens of eCommerce templates. To decide, which template works best for your project, the system lets you preview it before making the final choice.

wix templates

One of the highlights of the system is its Wix ADI tool, which is powered by the Artificial Design Intelligence and lets you start/manage quality web stores, even if you lack programming knowledge.

The tool literally designs the entire website for you in the automated mode, offering an opportunity to answer business-related questions. It further uses the answers you provide to design the website for you and fill it with demo content. Your task is to replace the available content with your own web store-related content. That’s very convenient for most users, who are making their first steps in the eCommerce web building niche.

Another web design option Wix offers is the Standard Editor. This is where you can pick and use those web design tools that work best for your online store to create a completely personalized DIY website.

Wix comes with a set of high end design customization tools you can use to give your web store required look and performance. It is also possible to create desktop and mobile website versions. However, don’t forget that edits made in the desktop version are displayed in the mobile mode while those made in the mobile version are not reflected in the desktop website.

If you don’t wish to design your eCommerce website on your own or simply lack time to do that, the website builder lets you hire a professional web developer, who will do that for you. To do that, you should reach Wix Marketplace – the place, where web design experts meet to find new orders and share their experience.

BigCommerce has a pretty nice collection of responsive designs, the number of which currently encompasses 98 paid and 7 free themes. The cost of paid designs starts with $145 and reaches $235. As to the differences between free and paid themes, it’s hard to notice it at first sight as all the designs are worth the attention. If you wish to improve the design of your website and give it a touch of personalization, you can work with the template code. Just download it to your computer and make the required edits. Mind that the website builder does not allow for dashboard code editing.

BigCommerce Design

All BigCommerce templates are divided into thematic categories to simplify user choice. If you wish to save effort and time, you can use the integrated search filter option to pick the design that comes up to your needs most of all. Just fill out the required template parameters you are looking for and watch the result. To see the template in details, you can make use of the preview option to find them out and make the final choice.

BigCommerce also excels at design customization options, the range of which is more than enough to create a truly unique website design. Whatever template you will choose, it will be quite flexible, making it possible to edit almost all the elements, except for the block positioning and arrangement. Among the edits you can make here, it makes sense to mention the choice of color schemes, backgrounds, fonts, slideshows, image galleries, carousels and many more.

If you are not satisfied with template choice available in the system, you can purchase another theme from one of the services BigCommerce partners with. Their choice is pretty rich, while the quality is also on a high level. The website builder makes it possible to use the integrated Stencil Theme Editor, which is the advanced point-and-click interface that allows modifying storefront design without any coding involved.

To sum it up, Wix collection of eCommerce templates is more rich and versatile. The same is about design customization options geared towards the needs of diverse user categories. BigCommerce also grants access to multiple eCommerce themes to fit various niches yet its collection of designs is currently not that extensive and professional.

Wix vs BigCommerce: General Pricing Comparison

Wix vs BigCommerce: General Pricing Comparison

Wix charges reasonable fees for the services provided. There is a free never expiring plan that lets you test the functionality of the subscription you are going to upgrade to afterwards. There are also two types of paid plans you can choose from, when you decide to go live with your project – Standard and Business/eCommerce. Each group of plans, correspondingly, falls into smaller groups of subscriptions to come up to more extensive user needs. When it comes to web store creation, it makes sense to review eCommerce subscriptions in detail. Here they go.

Business/eCommerce Plans

  • Business Basic ($23/mo) – online payments acception;
  • Business Unlimited ($27/mo) – integrated eCommerce platform, special apps for entrepreneurs, business development tools;
  • Business VIP ($49/mo) – unlimited video storage space and bandwidth, complete Wix Suite;
  • Enterprise ($500/mo) – professional business solution that ensures the highest functionality and maximum amount of tools.

If you are not satisfied with the selected subscription for some reason, you can make use of the money-back policy Wix provides to every registered user. It is viable during 14 days since the sign up moment. The website builder is also known for its system of discounts as it frequently offers loyalty bonuses and special discount programs. This lets you save big, when opting for a Wix subscription.

BigCommerce makes it possible to test the functionality of the website builder for free during 14 days – that’s how long the trial lasts. Upon the end of the test period, the system will offer you to upgrade to one of four premium subscriptions.

  • Standard Plan ($29.95/mo) – works great for small shops with revenue not exceeding $50,000 per year and includes an opportunity of branded online store creation, unlimited number of products to add, unlimited storage and bandwidth, real time shipping quotes, eBay and Amazon synchronization, POS software, Google Shopping, professional reporting tools, multi-currency support, Facebook/Instagram integration, mobile app, single-pay checkout, integrated blog, etc.;
  • Plus Plan ($79.95/mo) – good for medium web stores with revenue that does not exceed $150,000 per year and involves the above listed features plus customer groups and segmentation, abandoned shopping cart saver, stored credit cards etc.;
  • Pro Plan ($299.95/mo) – a nice pick for shops with revenues not exceeding $400,000 per year, offering custom SSL connection, Google Customer reviews, faceted search (product filtering) etc.;
  • Enterprise Plan – the cost is discussed individually with the sales manager based on your eCommerce requirements, business type and complexity.

The website builder makes it possible to cut down the cost of the plans by 10 % via getting the annual subscription right from the start. Another thing you should know is that BigCommerce defnes the artificial yearly profit limit depending upon the age of subscriptions. This constitutes $50,000, $150,000 and $400,000 for each corresponding plan. The maximum annual profit limit is $1 million. Each extra $200000 profit will additionally cost $250/mo. This is viable for Pro Plan subscribers only.

As to the pricing policy, Wix is a more reasonable and cost-effective solution for those users, willing to launch and manage small and medium online stores. Its pricing options are versatile and extensive. BigCommerce, in its turn, charges higher fees for the subscriptions offered and it also sets the artificial yearly profit for Pro Plan users. Thus, it works best for large online stores and hypermarkets.

Wix vs BigCommerce: Which One Is the Best for SEO?

Wix vs BigCommerce: Which One Is the Best for SEO?

Wix-based websites are well-optimized for the search engines. The website builder simplifies the process for non-coders, granting access to its high end Wix SEO Wix tool. It guides users through the must-have SEO-related steps, successful completion of which results in good web store promotion. The tool allows filling out the most important parameters like meta tags specification (titles, descriptions, keywords), ALT tags addition to optimize images for good search engine indexing, connection of Google Analytics for tracking project performance. If you need extra SEO features, you can reach the App Market to pick the required widgets there.

wix seo

BigCommerce does not offer much in terms of Search Engine optimization. the website builder has quite standard SEO settings users should fill out in the corresponding website section. Thus, it is possible to specify basic meta tags (titles, descriptions, keywords) for web store pages, edit product pages URLs and track the statistics via the use of Google Analytics. That’s it.

When comparing SEO parameters of website builders, Wix unveils more opportunities for worthy Search Engine Optimization of its web stores. It has a special SEO Wizard tool, integration of which helps adjust the required settings and track website performance when required. BigCommerce SEO features are standard, which may not be enough to promote a large-scale eCommerce project.

Key Differences Between Wix and BigCommerce

Ease of Use:Wix is one of the simplest and the most user-friendly cloud website builders. This is a perfect choice for non-coders as the system does not require any programming proficiency to start websites with it. Instead, it offers two editing options to comply with the needs of diverse user categories. Wix ADI tool helps start a new website from scratch in the automated mode, using the submitted content, while a Standard Editor grants access to deeper design customization options.BigCommerce is a popular and functional DIY eCommerce website builder. It is used to launch and manage all types of digital stores that differ in size, complexity and integrated functionality. It takes time to explore and master the website builder, especially for non-techies as it is somewhat oversaturated with niche features, tools and elements.
Functionality:The website builder offers powerful integrated functionality. Along with high end design customization options, Wix grants access to its rich App Market, Ascend platform, Wix Marketplace and other special features.The system delivers numerous features which ensure its quality performance. It boasts high end eCommerce tools, blogging, SEO and marketing options along with advanced integrations.
Design:Wix collection of templates is one of the most expensive in the market. It currently includes over 550 niche-specific themes, which are free, customizable and mobile-optimized by default. A special category of eCommerce templates is also available here.BigCommerce offers 125 quality themes, 7 of which are free. The designs are responsive, quality and completely customizable. Code editing can be applied here as well.
eCommerce:The website builder realizes its eCommerce functionality via Wix Stores widget integration. It allows running small and medium web stores, providing access to numerous eCommerce tools and features.BigCommerce is a specialized eCommerce website builder. Thus, it is used to launch web stores only. The system can be used to run small-to-large eCommerce projects with high end performance and quality design.
Blogging:Wix blogging options are also extensive. You can set up a blog with the system and connect it to your web store to stay in touch with current with the target audience.The website builder has standard blogging options. You can reach the “Content” section to activate the one there.
Small Business:The platform can easily be used to run small business projects, including those launched with eCommerce perspectives in mind. There are versatile business-specific widgets and templates here. A powerful Ascend platform contributes to worthy result.With BigCommerce, you can set up a business website granted that it will have an eCommerce focus.
Pricing:Wix has a free everlasting subscriptions and two groups of premium plans – Standard and Business/eCommerce. Their cost starts with $13/mo. Money refund policy is also provided here along with frequent discounts and loyalty programs.The website builder offers a 14-day free trial and 4 premium plans. Their cost starts from $29.95/mo.
SEO:Wix is a SEO-friendly website builder. Its SEO WIz tool simplifies and speeds up the process of web store SEO optimization for everyone.BigCommerce has quite standard SEO settings. This is enough to fill out the baseline parameters for web store optimization.
Customer Support:Powerful Knowledge Base, ticketing and phone assistance, VIP support.Huge Knowledge Base, Live Chat, Online Forum, Phone Support.

Comparison Conclusion: Which One Is Better?

Wix and BigCommerce are two professional, quality and full-featured website builders, which are oriented on diverse user categories. The systems are initially created for various web design purposes yet each of them has much to offer to the user category it targets.

When it comes to web store development, simplicity, convenience and distinctive eCommerce functionality matter most. This is what Wix excels at. The website builder is created with the needs, skills and requirements of non-coders in mind and it also comes with a powerful eCommerce functionality. As opposed to it, BigCommerce is a more complicated system, despite its strong eCommerce specialization. It takes time, expertise, effort and coding proficiency to work with it, which frequently prevents ordinary users from choosing it.

The conclusion is obvious: if you intend to start a small or a medium digital store and you don’t have advanced web design skills, then Wix is definitely the platform to go for.


About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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