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During the past few years we’ve seen tremendous growth in Wix; these were years of expansion and growth for the company. It has introduced a series of powerful business management apps, improved eCommerce, developed the Mobile Solution and hit over 120 million signups in over 190 countries.

Ease of Use:10/10
Tech Support:10/10
Overall Score:10/10

Wix has a vst number of features that bring to this website builder a huge competitive advantages. One of them is Wix ADI: Artificial Design Intelligence – the instrument for creating stunning websites automatically, is available on all Wix website templates. The process of website building has never been so simple – you’ll just have to select the type of your business, point your social profiles and the artificial intelligence will do the rest.

For many of us, Wix has become a synonym for website builder. The question is, is it as good as it’s painted? We’ve put Wix under the microscope: in this review you’ll find out how does Wix easy to use, know about all its main features, opportunities, pros and cons of its using.

1. Ease of Use

Wix is probably one of the most user-friendly website builders. It employs a drag-and-drop editor that supports in-line editing providing a total WYSIWYG experience. In other words, it lets you see your site as you build it, without having to preview your work in a new window.

How Does Wix Work?

Wix is an online website builder, which works under SaaS (System As A Service) model. It means that the user can create and manage his or her websites on any desktop or mobile device by logging into Wix account. While with many popular website builders you can drop the elements to certain areas/blocks only, working with Wix you’re free to place those literally anywhere on the page.

This approach is also known as ‘absolute positioning’, and unfortunately, it makes it impossible to transfer your content to another Wix theme, since it is literally scattered all over the page and has no fixed structure. Such method gives users full creative freedom, but may cause many inconveniences in the future.

The control panel of Wix is logically divided into two areas: the Dashboard where you can manage your site’s major settings, including contacts, newsletters, SEO etc., and the Editor itself where you can actually build your website in WYSIWYG mode.

The new full-width strips let you easily structure your website into clean, horizontal sections, and to make your life easier, Wix gives you 9 preset options: Welcome presets, Service presets, Clients presets, Team presets, and Contact presets, among others. The new Wix Editor lets you easily apply parallax scrolling to your site – just turn on the Parallax scrolling toggle and preview your site to see this effect in action.

2. Feature Set and Flexibility

Wix has a lot to offer. Even their absolutely free plan has a quite advanced list of included features: hundreds of beautiful templates, blogging, a great selection of widgets and apps etc. If you need a simple static site or a blog, the free version of Wix will certainly handle it.

Wix ADI and Wix Editor

What is Artificial Design Intelligence? – It’s a brand new Wix tool that helps user to create a website even without a mouse click. In other words, it’s like a step-by-step guide machine which tries to understand what kind of a website (including design and key elements) you need. Let’s deeply discover the differences between these two options.

ADI or Editor

Steps to Create a Website With Wix Artificial Design Intelligence:

  • Step 1. After selecting ‘Start with ADI’ option, at first you have to answer for several questions about yourself, your business or any other activities. Then Artificial Interface starts searching any information about you or your business according to given data.

    Wix ADI Suggestions

  • Step 2. If there is your profile being presented, choose it (or just skip this step to receive a default website) and go next to the color scheme adjusting:

    Wix ADI Color Scheme

  • Step 3. This is the final step before your new website is being created. You just need to sit and watch how ADI’s building you main page. And here’s the result:

    Wix ADI Interface

You receive a complete one page with sample images and content, which can be replaced to original ones. The structure of Wix ADI Editor differs from standard options and it became more intuitive.

Steps to Create a Website With Wix Standard Editor:

  • Step 1. After choosing ‘Start with Editor’ option, it all goes as usual – pick up a template:

    Pick a template - Wix Editor

  • Step 2. Then system shows you the standard Editor screen where you may start editing your website.

    Wix Editor Interface

The Wix Artificial Intelligence is in a great help for those who have a strong social accounts with a number of public information that can be collected by Wix. But for those who just begin to present themselves over Internet, the Standard Editor looks as a better option. If you’re looking to extend your website further with things like forums, guestbooks, membership pages or online booking, it’s all possible with Wix thanks to the Wix App Market.

There are free and paid apps developed either by Wix or third-party providers. The App Market makes Wix suitable for building different types of websites, from simple portfolios to feature-heavy sites. Some of the most popular apps include: Get Subscribers (a sign-up form), 123 Form builder, Instagram Feed, Events Calendar and Comments, among others.

  • Blogging. Wix makes it easy to add a simple blog to your site. Wix’s blogging engine lets you schedule your blog posts, add a Featured posts section, add a tag cloud, toggle Facebook comments, and even create a custom feed. See what published Wix-based blogs look like.

    Wix Blog Editor

  • Commerce. It’s noteworthy that Wix has its own eCommerce platform offering a decent set of customizable options (multiple payment options, coupons, tax management etc.).

    Please note that Wix commerce is designed for smaller shops. International stores with a lot of products have more complex needs than Wix can offer. Luckily, there are many other more feature-rich commerce platforms to accommodate them. You may want to check out our collection of Wix-powered webstores.

    Wix Store Editor

  • Wix ShoutOut and Smart Actions. These features let you create, send and share beautifully formatted newsletters directly from your Wix control panel. Wix ShoutOut helps you create custom newsletters that match your site’s style from a ready template by giving complete access to the media you already have saved to your Wix website.

    The Smart Actions feature helps you choose triggers and assign automatic responses to them. It operates on a simple ‘if this then that’ principle. For instance, you can set Smart Actions to invite new customers to redeem a coupon in your online store when a new user signs up to your newsletter.

  • Mobile options.Wix was among the first site builders to offer a built-in mobile optimization option. The innovative Wix Mobile View lets users easily optimize their sites for mobiles and tablets using the same drag-and-drop tools. Simply switch to the Mobile View in the control panel and fine-tune your site’s design until it looks as planned. You can resize, relocate, show and hide different items without influencing your desktop site.

    Wix Mobile Editor

  • Another useful option is Wix Chat for Mobile – this app allows website owner to answer visitors’ questions from his or her mobile device. Its very convenient, especially when the webmaster is out of the desktop. In a such way the time to respond users’ requests is going minimal.

  • Applications. About two years Wix devs added Wix Hotels to the App Market. That app offers a complete booking mechanism developed with the needs of hotel owners in mind. It frees them from relying on third-party vendors. In 2016 Wix also presented Wix Restaurants – an application that allows to create restaurant menus and manage orders. All in all, Wix offers a decent selection of both in-house apps and third-party apps that you can easily integrate into your website. The versatility of the platform makes it suitable for building various websites, from portfolios and five-page business sites to small stores and blogs.

  • Forum. Recently Wix announced a brand new feature concerning to this website builder – a possibility to add forum to your website. This option is available via installing a special app from Wix App Market.

    Wix Forum

    Obviously, forum is a useful tool for any website. But if you install it, you’ll have to manage it in order to prevent any unpleasant content. To sum it up: forum is a doubtful feature for Wix-based websites.

  • You may also see:
    How to Build a Forum With Wix – a detailed instruction how to create a forum on your Wix website.

  • Wix for designers. Though Wix is initially intended for non-techies, it has some offerings for web professionals, too. These include Wix Arena and WixEd.

    Wix Arena is a designers’ community where Wix users can connect with professional designers who know all the ins and outs of the Wix ecosystem. By joining the Arena as a freelance designer you get the ability to find new clients, get exclusive treats from Wix including monthly rewards and premium support, get first access to new Wix features, and more.

    WixEd is an education program for Wix users who would like to start their own web design business. The program is entirely free and is open to anyone – the only tuition required is your talent and commitment.

  • Wix Code. It’s a powerful tool to create a web application of any type in easy way. Despite the obvious name (Code) there’s no need to have any coding skills to use Wix Code in a proper way. You shouldn’t deal with a compiler or a text editor here, there is an interface that allows organizing logical relations that leads to executing some actions and compile all of them into a working website application. Roughly speaking, Wix Code – is a web app builder. For instance you can create a database with any data set or content and simply add it into any website page instead of manual content input.

    Wix Code Editor

    You can also create new website effects and embed them into existing one’s. Those who are one step short with coding and programming (I mean professional web-designers) can use WIX API, that allows to create and push a code to any other website. All in all Wix Code spreads Wix capabilities as much, and gives almost unlimited opportunities for Wix website developers.

  • Wix Hosting: At the beginning of its development, Wix hosted its servers in the data centers of the USA, Europe and Australia. Since 2014, however, the company transferred all its platforms to the Amazon cloud hosting. Thus, it doesn’t matter what country a user creates a website now – it will still be accessible all around the world with the same speed.

    Each newly created website is automatically stored on the Wix cloud hosting. This website automatically gets a free plan, 500 MB disk space and 1GB Bandwidth. This is more than enough to test all the features of a website builder. Let’s check how fast Wix hosting is, that is how quickly the websites created by ordinary users load. We cannot but agree on the fact that the load speed is not only convenient for a user, but it’s also one of the most crucial factors for the search engines.

    I have created a new website with a free plan for this purpose. To maintain the experimental integrity, this website consisted of one blank page only to avoid the impact of content and graphics upon the speed results.

    Note: Even though, there is no content at the website, the size of the loaded page constituted 1.3 MB because of the availability of inner system extensions.

    Wix Hosting Speed Test
    Test Server LocationTest #1
    Load Speed
    Test #2
    Load Speed
    Test #3
    Load Speed
    Load Speed
    Dallas, TX, USA2.27 s2.37 s2.24 s2.29 s
    San Jose, CA, USA2.88 s2.97 s2.91 s2.92 s
    Melbourne, Australia2.92 s2.92 s2.98 s2.94 s
    Stockholm, Sweden1.69 s1.78 s1.62 s1.70 s
    Total Average2.44 s2.51 s2.44 s2.46 s

    The test results demonstrated that the average load time of a website based on the Wix hosting in the USA, Europe and Australia constituted around 2.46 seconds (that is faster than 55% of the rest of the sites).

    This is a pretty nice result for a web page created in a website builder. That’s why, for all those users, who still believe that Wix hosting may be slow, I’m ready to state that it isn’t. Test the system and make sure yourself.

3. Designs

Number of Themes:550+
Professional Templates: YES
Free Themes: YES
Adaptive Design: YES
Sort by Industry: YES
CSS Code Editing: NO

In our opinion, Wix offers some of the best templates in the market. Their designers constantly update the library. There are hundreds of beautiful themes in over seventy industry categories: Business and Services, Music, Entertainment, Photography, Online Shop, Personal and many more.

There are also blank templates – you can start from scratch or choose an empty layout. For small projects and temporary sites Wix designers drew a collection of amazing one-page templates.

Of course, benefits are never the full story, and you should know that there is a significant drawback about all Wix templates – you can’t switch templates midway through the editing process, so think about this carefully before you decide which template is the right one for you. This is probably one of the common Wix complaints.

Wix Templates

The builder doesn’t let you switch templates because of the aforementioned ‘absolute positioning’ editing principle. Because they give you full control over the site’s look, it’s simply impossible to transfer your settings and content to a new template. Website builders that allow switching templates use the ‘box model’ that lets you easily transfer your content from one template to another.

You may also see:
Wix Blogs Examples – examples of blog websites powered by Wix.
Wix eCommerce Examples – collection of online stores made with Wix.
Wix Portfolio Examples – real user’s portfolio websites built with Wix.

4. Is Wix SEO-Friendly?

SEO optimization is a complex set of a on-page and off-page website management. Concerning to the off-page optimization, it actually doesn’t matter which website builder you use – it all depends on your skills. But when it comes to the on-page SEO, Wix allows realizing it in the best way amongst other website builders. It’s really complicated to stand out from the crowd in this respect. The only aspect that can be improved here is creation of comfortable conditions to work with SEO settings. Wix developers have gained excellent results in this process.

Wix has a very useful tool, which should appeal to newbies. This is SEO Wiz (it is available in the “Management” section). You’ll be able to set up SEO parameters here, using step-by-step instructions not to overlook important nuances. You may additionally install applications from the AppMarket to track statistics and various contiguous tools to enrich standard functionality of the system, such as marketing and social network integration apps, email distribuition settings, pop-up windows, callback order and online consultant buttons. We recommend using these tools when needed.

Wix - SEO Wiz

For advanced users Wix keeps of most of the on-page SEO work on their own. These are the main SEO settings of Wix website builder you can edit manually:

  • Page’s metatags (title, description etc);
  • Alt Text (must have for website’s images);
  • Heading tags (H2-H7 allow to make a readable and SEO-friendly content);
  • Anchor links (yoг can add your link covered by the text you need);
  • Redirecting Tools (301 redirects between domains, platforms and within Wix);
  • Add Google Analytics System;
  • Site verification (for another analytic systems).

To ensure normal web page search engine ranking, you initially have to take care of filling a website with unique thematic content. You can’t avoid this in any website builder. Make up the lists of keywords for each page and include them into article bodies evenly to avoid spamming. Then fill out meta tags for each page manually. You can do that in a corresponding menu category of the SEO section. It’s difficult to mix something up here: each menu point comes with tips and you can additionally preview the way your website will look in the search engine results. This is practical and convenient.


So, is Wix good for SEO? – Definitely yes: due to the SEO Wiz, Wix allows editing SEO settings in a much greater way, then other website builders. The difference is that this process is very convenient here. You will be able to lay the foundation for your project success enjoying the appealing interface of the system. Don’t forget to add your website to Google search console after it is published. This will speed up its indexation.

5. Customer Support

Wix offers a very user-friendly interface, lots of direction cues and prompts. Each editable element in your design includes a question mark – just click it to get additional information and practical advice. Learn as you build. In case you face any serious problems that you can’t fix independently, you can always go to their Support Center or Forum. Many questions have already been asked and answered there.

The knowledge base contains numerous how-to videos and step-by-step tutorials written in simple language. You can also contact a Wix expert directly via email.

6. Pricing Policy

Pricing OptionCostFeatures
Connect Domain:$4.50/mo✓ 500 Mb Disk Space;
✓ 1 Gb Bandwidth;
✓ Connect own domain.
Combo:$8.50/mo✓ 3 Gb Disk Space;
✓ 2 Gb Bandwidth;
✓ Remove Wix ad-banner.
Unlimited:$12.50/mo✓ 10 Gb Disk Space;
✓ Unlimited Bandwidth;
✓ Custom favicon.
eCommerce:$16.50/mo✓ 20 Gb Disk Space;
✓ 20 Gb Bandwidth;
✓ Online store.
VIP:$24.50/mo✓ 20 Gb Disk Space;
✓ Unlimited Bandwidth;
✓ Online store;
✓ Email Campaigns.

There’s a never-expiring free plan and five premium plans that can be billed either monthly or annually. The cheapest paid package is Connect Domain ($4.50/mo), while the most expensive is VIP ($24.50/mo).

Pay attention to the fact that the Connect Domain plan doesn’t remove the Wix advert from your website. To get rid of it, you have to go with the Combo or higher plans.

If you use a paid third-party app from the App Market, its fee is charged on top of the standard Wix fee.

All Wix Premium plans include free hosting and domain connection, storage (from 500 Mb with ‘Connect Domain’ plan to 20 Gb with ‘VIP’ plan), built-in Google Analytics and Premium Customer Support.

If you’re unsatisfied with Wix service, you may get a refund within 14 days from your payment. But it should be noted that in this case your website will be downgraded to the free plan. All the content you have published will stay.

Wix Promo Codes and Discounts That Work

Actually, there is a chance to save more when using Wix, basically by means of using promo-codes. Here arises the problem, however, while you will hardly find those promo-codes that actually work on the web. When paying for the plan you have chosen, you will see the promo-code field allowing you to gain the discount.

If you are lucky to find a working promo-code, it will be a real surprise for everyone, because these discounts are are frequently offered by fake services just to attract the attention of users. As a result, you may end up wasting your time, effort and money looking for such promo-codes and get nothing. If you don’t believe the fact, just perform a Google search and make sure yourself! Fortunately, there is a better alternative that will help you save big when using the Wix benefits.

Wix Discounts: How to Save Big

Choosing Wix for your web design endeavors is certainly a great idea, but if you really wish to save big, it makes sense to switch to the paid plan. Though Wix’s free version is quite generous, it’s not enough for creating a professional-looking website. One of the most important factors in building a strong brand and having your business found by potential customers is to have a custom domain name.

Does the cost still seem expensive? If so, then take your time to wait for the official plan discounts, while managing the content of the site. The fact is that Wix regularly offers discounts, which may sometimes reach up to 50%. As a rule Wix offers a 50% discount that really work for Unlimited and eCommerce Plans. With these discounts you can create a website or e-store for $6.25/mo and $8.25/mo respectively.

Wix Discount

This is the most effective and, what really matters, reliable and safe way to make use of Wix services. Check out our updates to get your Wix Discount!

7. Disadvantages

Although Wix offers tons of great features and hundreds of stunning templates, there are some things that may bother you. Many people ask a question: why is Wix so slow? The main reasons are on the top: 1) a connection speed – when it is slow, obviously that Wix websites like any other websites will be loaded slowly; 2) many users while creating a website, overload it with high-resolution, and as a result – high-sized images. But this fact is applicable to another website builder you try to use. Just lower the size of your pictures and you’ll see the the result: Wix’ site speed will increase immediately. There also some disadvantages of Wix I want take a point:

  • The use of widgets to enhance the system functionality gradually overloads the dashboard, making it more structurally complicated;
  • Visual editor allows for extra freedom of actions, in the result of which newbies may face dreadful results;
  • «Connect Domain» plan looks unnecessary;
  • Apart from quality applications, the AppMarket contains samples of doubtful quality and value.

But all this demerits are nothing comparing to all those features and opportunities I have reviewed above.

8. Comparison with Competitors

The inability to edit code and switch templates and other downsides may drive you towards a more flexible website builder. If you’ve tried Wix and didn’t managed with it, or want something different, you can take a look to the Wix alternatives – the main competitors among all website builders.

If mentioned above is not enough, here are some more alternatives to Wix:

Are these any better than Wix? Well, it all depends on how in-depth you want to customize your site, whether you need the ability to write human-readable URLs and switch templates, among other aspects.

9. Wix FAQ

Here we collected the most common frequently asking questions about Wix that may be helpful for you:

Question: Who is it for?
Question: How does Wix work?
Question: Is it free?
Question: Can I change Wix templates?
Question: Are Wix websites mobile-friendly?
Question: Is Wix SEO-friendly?
Question: Can I edit my Wix site on a code level?
Question: Why my website powered by Wix is so slow?
Question: Is Wix good for ecommerce?

Have you any other questions about Wix? Drop us a message via comments or feedback form and we’ll try to find an answer regarding to your issue.

Is Wix Good?

Definitely – yes. Wix is a robust website builder with an impeccable reputation. The proof is that more than 120 Million of users have created their websites with Wix. Its most positive sides are a great template selection, ease of use and versatility. You can create a website of any type you need – from a small one-page site to a huge online store with thousands of daily visitors.

So, weigh the pros and cons for using this platform, compare Wix with website builders, or simply test the platform yourself to get a better idea about this web service. You may also want to take a look at our miscellaneous collection of Wix example websites. We hope you’ll be enjoyed of using Wix.

 It’s free

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