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Wix ADI vs Wix Editor: Which Is Better?

Wix ADI vs Wix Editor: Which Is Better?

The key issues for users eager to build a website include flexibility, ease of use, design, etc. People are looking for an all-one solution that delivers advanced website building technologies. Wix actually has them all. The platform comes with some truly unique features such as its custom AI-based instrument also known as Wix ADI. The tool makes it easy to create a site in just a few minutes offering ready-to-use layouts depending on your needs.

At the same time, users who are not new to the website building process might require some designing freedom. This is where Wix may also be a good option with its Wix Editor. The instrument offers more flexibility in terms of customization and design although requires creating a website from scratch manually using its drag-and-drop technology.

Wix ADIWix Editor
Our score:

Best for:Small web projects – portfolios, personal websites, blogs, landing pagesMedium and large web projects – personal and business websites, online stores, portfolios, blogs, landing pages
Templates:Automated template selectionOver 550 responsive designs that refer to various niches
More info:Wix ADI Review →Wix Editor Review →

Both options are great for fast website deployment. They help newbies build different website types effortlessly. On the other hand, both represent two absolutely different approaches to the building process. The article is to compare Wix ADI and Editor and define, which one might be the best experience for different users.

What Is the Difference Between Wix ADI and Editor?

What Is the Difference Between Wix ADI and Editor?

Wix ADI – is a website building platform that uses Artificial Intelligence to let users create sites in minutes. The technology is not new to website builders though Wix went a bit further improving its in-house AI-based technologies.


Introduced in 2016, the system uses unique algorithms with built-in design tools and bots that generate relevant content right from your Facebook page. In the end, a user gets a ready-to-publish site with no efforts in just several clicks. According to statistics, the overall number of websites created with Wix ADI, has reached 5,714 projects. The tool is good for small projects that do not crave much of features and complexity.

Wix Editor – is a different path to your website presence. A user takes control over the building process and gets a chance to create an absolutely new design from scratch as well as manually customize an already existing template. Although, it does not have AI-based algorithms, the editor comes with drag-and-drop functionality making it pretty easy to create a site.

Wix Editor

In fact, the editor, which was launched in 2006, makes it easy to create a new page from a blank slate. The process is not as fast as with Wix ADI. On the other hand, a user gets much more design and customization freedom, which is obviously a plus for projects with a more complicated structure. Statistics tells about 4, 559, 709 live websites powered by Wix Editor.

Both website editing options Wix offers to its subscribers rank quite high, making it possible to launch different types of websites with regard to users’ needs, skills and requirements. At the same time, they introduce diverse approaches to the process of design customization. It’s only up to you to make the choice that works best for you.

Wix ADI and Wix Editor: Which One Is Easier to Use?

Wix ADI and Wix Editor: Which One Is Easier to Use?

Wix ADI was developed to make the building process as easy as possible. It comes with zero learning curve in addition to detailed guides and tutorials that seem even more rookie-friendly compared to Wix Editor. All you need is to sign in and answer several questions.

At the first stage, the system will ask you to define the niche. You may choose from several categories including small business, eCommerce, portfolio, blog, design studio, etc. The next stage is to specify the key specialization.This will depend upon the niche you have initially selected.


The next step is to indicate your website functions. The system will offer blogging sections, contact forms, product pages, and some other sections you might need on the page. The only problem about this page is that a user is quite limited with the choice. For instance, if you need an app or widget that does not refer to your niche, you will be forced to move to Editor (we will discuss it a bit further).

Finally, you’ll have to indicate contact information and choose the style you want. Wix ADI will offer several ready-to-use layouts. Pick the one you like. The platform will automatically download all necessary functions and eventually come up with a mobile-friendly website. That’s quite easy and convenient even for a non-techie, indeed.

Wix Editor may take more time to create a website as the building process starts from scratch or blank slate. At the same time, it is extremely easy while a user gets more designing and customization freedom. There is no need to answer questions. You only have to indicate the niche from the start, opt for the Wix Editor, and choose from a selection of topical templates to edit them. If you want to stand out and create a site of your own, simply opt for the blank page and start creating.

Wix Editor Interface

As you now, Wix Editor users drag-and-drop technology. You are free to choose from the elements you need. They are available in the dashboard on the left. Add menus and pages, create interactive slideshows, edit headers, work with galleries, contact sections, promo boxes, tables, and more. The Editor lets you add HTML iframes, integrate anchor menus, etc. You are free to move blocks, delete sections, add new ones, download media files, and type in texts wherever you need. Users are free to do the same with already existing templates that may serve as the inspiration.

When it comes to the ease of use, Wix ADI seems to be a simpler web design solution. It works great for beginners with little or no web design expertise at all yet it is also applicable by web design pros. Users save much time while creating ready-made sites in a couple of minutes. On the other hand, subscribers may require more flexibility at some point. This is where Wix Editor might be a better alternative with endless capabilities to create a site from a blank slate. Converting the ADI site into the Editor will be a good solution here.

Wix ADI and Wix Editor: Design and Flexibility

Wix ADI and Wix Editor: Design and Flexibility

Wix ADI and Wix Editor serve the only purpose – quality website development. However, the approaches, tools and features they offer for this purpose, differ a lot. Awareness of the major distinctions between the options as well as of the features they share will help users make the right choice in the long run. Reviewed below are the most vital highlights of each web design option Wix offers to its subscribers.

Widgets and Apps

Wix ADI is initially an AI-based algorithm, which means that it does the job for you. It automatically integrates all necessary apps and add-ons depending on the site type and niche you chose. You actually get a ready-to-use layout with only a few integrated apps. On the other hand, you might need some more widgets considering a huge selection available on the Wix App Market. However, the system will not let you add new apps.

Wix Free App Market

Wix Editor looks more flexible in terms of add-ons. Users are free to add any widget they like from the integrated App Market without any limitation. Extensions available there are free and paid, so, the choice will depend upon your skills, requirements and budget. Generally, you get full access to calendars, analytic tools, pop-ups, professional galleries, etc.

As to widget integration, Wix Editor unveils more opportunities as it grants access to the App Market with its abundant app selection. Wix ADI tool, however, does the job for you – it automatically picks suitable applications and integrates them into your website with regard to its niche focus.

Blogging and eCommerce

Wix ADI lets you add blogging and eCommerce features right from the start. As soon as you register with the system and pick the ADI option, it will generate questions to define the type of project you need in the automated mode. The tool will also select a more suitable blog/web store template to further come up with the choice of design customization options.

Wix Store Editor

Wix Editor provides full freedom to add necessary sections and apps whenever you need. This fact makes the Editor a bit more preferable solution, when it comes to displaying and customizing product pages. Apart from picking a template for your blog or digital store, you will also be able to manually customize product pages, upload new items and manage the existing ones, add and edit new posts etc. Additionally, you will have an opportunity to adjust display settings, payment/shipping parameters, marketing and website promotion features etc.

Speaking about blogging and eCommerce, Wix Editor looks more flexible in terms of adding new blog and web store-related apps and widgets. This fact reserves more designing and customization freedom while the rest of the features look almost the same for both alternatives.

Template Editing and Design Customization

Wix ADI does not let you access the selection of templates. It designs the website for you and takes some customization freedom from you as the compromise. The system offers only several niche-type layouts that refer to various niches and fields. At the same time, you may choose from 6 different styles such as Soho, Clear, Dandy, Fusion, and some others.

Wix ADI Color Scheme

From design perspectives, ADI also lacks flexibility. Users may only change from basic colors and styles. On the other hand, you might not even need to change something, as the layouts are pretty stylish and feature an attractive color pallet. Another good news is that the tool establishes a modular approach. It means that you are still able to click the section and change its styles, texts, and other elements.

Wix Editor provides access to over 550 templates and blank layouts to get started with the web building process. All the designs available in its collection are free, mobile-ready and completely customizable by default. They also fall into dozens of niche categories depending upon your area of specialization. You will hardly find an element that you cannot move or customize. Advanced settings let you change the block’s dimensions or choose from preset designs. The system makes it easy to drag and drop elements and pick the optimal pixel amount for them to create a harmonious look.

Wix Editor templates

In terms of design customization, both tools come with mobile-friendly websites. However, Wix Editor reserves more space to edit, redesign or customize any of its 550+ templates.

Pricing Policy

Pricing Policy

As both Wix ADI and Wix Editor belong to the same website building platform, there is no difference in price. Wix developers have taken care of the needs of their subscribers, offering two types of premium plans – Standard and Business/eCommerce. Each subscription comes with a selection of features you might need further.There is also a free never-ending plan here that lets you test the system before deciding on the option to go for. Have a look at brief plan reviews now.

Standard Wix Plans

  • Combo ($13/mo) – free hosting and domain name connection, absence of ad banners etc.;
  • Unlimited ($17/mo) – unlimited bandwidth, 10GB storage space etc.;
  • Pro ($22/mo) – 2 hours of video storage space, integrated Google Analytics and statistics collection tools etc.;
  • VIP ($39/mo) – professional logo, first priority support etc.

Business/eCommerce Plans

  • Business Basic ($23/mo) – online payments acception;
  • Business Unlimited ($27/mo) – integrated eCommerce platform, business development tools, special apps for entrepreneurs etc.;
  • Business VIP ($49/mo) – unlimited bandwidth and video storage space, availability of the complete Wix Suite;
  • Enterprise ($500/mo) – end-to-end business solution that ensures the highest functionality and maximum amount of tools.

Wix also has a 14-day money-back guarantee, which lets you get financial refund, if you are not satisfied with the terms of subscription chosen. Additionally, the system offers you free domain name connection as a bonus, when you upgrade to one of its premium plans.

When it tackles the pricing aspect, Wix offers reasonable subscriptions to come up to any needs, requirements and financial abilities. You might not need an extended plan with Wix ADI, as some of the features are preinstalled. On the other hand, if you need a bigger and more complicated project with a rich feature set, Wix Editor is a better option with Pro and VIP plans.

Wix ADI vs Wix Editor: Which One Is the Best for SEO?

Wix ADI vs Wix Editor: Which One Is the Best for SEO?

Wix has improved much in terms of SEO over the years. Apart from baseline options and SEO settings like URL editing, meta titles and descriptions, the platform has implemented its SEO Wiz solution. Both ADI and Editor do not differ much from this point of view. They feature practically the same settings. However, the main difference is that with Editor you are free to add extra widgets such as RabbitSEO or SiteBooster, that are not available for ADI.

How do I convert ADI to Wix editor?

Although, using Wix ADI is super fast and easy, users might need to convert their sites to Wix editor at some point. This might be necessary whenever you want to launch a scalable website or grow your business. The procedure is pretty easy. To convert your ADI site to Wix Editor you need to do the following:

  1. Go to your dashboard.
  2. Click on the “Site” menu.
  3. Choose Convert to Editor option.

You will be forwarded to the Editor dashboard. Do not rush to save the changes, as you have a chance to try Editor’s features. If you do not like them, you may go back to ADI without saving changes. If you find Wix Editor more suitable. save the changes and start editing your website or create a new one.

Users are also able to switch between the Editor and ADI as well. In other words, there is still a chance to return to ADI even. However, it is possible only for websites that have been published AFTER April 24, 2017. In this case, you will be forwarded to the last saved version of your ADI site. To go back, you need to:

  1. Go to your dashboard.
  2. Click on the “Site” menu.
  3. Choose “Back to Wix ADI” option.

Another way to go back to Wix ADI is to use the website history option. There you may restore the latest ADI version backup. You will see the history of all change made or saved. Simply choose the one you need and go back to the ADI version.

Comparison Conclusion: Which One Is Better?

Comparison Conclusion: Which One Is Better?

Wix is certainly one of the leading website building platforms in terms of functionality and flexibility. It will certainly work out for different website types from eCommerce to small business. It’s just that you should pick the website editing option – either Wix ADI or Standard Editor – that complies with your current web design needs, skills and project specialization most.

Wix ADI iis perfect for those who value for time. The AI-based system creates a website with relevant apps and widgets in several minutes. ADI is good for small sites for those who have an existing Facebook page and want to convert it into a solid online platform. Wix Editor is a more comprehensive building instrument with limitless design and customization freedom. Users are free to choose whether they want to change the existing template, choose a typical layout or start building from scratch.

Good news is that you may always switch between two tools whenever you need. So, if you have chosen ADI as the prior platform, have no worries, as you may move to Editor whenever needed and vice versa.

Wix ADI vs Wix Editor


  • AI-powered web design tool
  • Automated web design approach
  • Works well for small web projects
  • Restricts design customization
Wix ADI vs Wix Editor


  • Comprehensive web design tool
  • Limitless design customization
  • Best for medium and large projects
  • Integrated template collection

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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