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Wix ADI vs Wix Editor

Wix ADI vs Wix Editor

The key issues for users eager to build a website include flexibility, ease of use, design, etc. People are looking for an all-one solution that delivers advanced website building technologies. Wix actually has them all. The platform comes with some truly unique features such as its custom AI-based instrument also known as Wix ADI. The tool makes it easy to create a site in just a few minutes offering ready-to-use layouts depending on your needs.

At the same time, users who are not new to the website building process might require some designing freedom. This is where Wix may also be a good option with its Wix Editor. The instrument offers more flexibility in terms of customization and design although requires creating a website from scratch manually using its drag-and-drop technology.

Both options are great for fast website deployment. They help newbies build different website types effortlessly. On the other hand, both represent two absolutely different approaches to the building process. The article is to compare Wix ADI and Editor and define, which one might be the best experience for different users.

What is Wix Adi vs Wix Editor?

Wix Wix ADI – is a website building platform that uses Artificial Intelligence to let users create sites in minutes. The technology is not new to website builders though Wix went a bit further improving its in-house AI-based technologies. To make a site a user needs to complete the following steps:

  1. Sign in and opt for Wix ADI.
  2. Answer several guided questions.
  3. Get a ready-to-use website template with content (texts and images).
  4. Go online with the website.

The system uses unique algorithms with built-in design tools and bots that generate relevant content right from your Facebook page. In the end, a user gets a ready-to-publish site with no efforts in just several clicks. Wix ADI is good for small projects that do not crave much of features and complexity.

Wix Wix Editor – is a different path to your website presence. A user takes control over the building process and gets a chance to create an absolutely new design from scratch as well as manually customize an already existing template. Although it does not have AI-based algorithms, the editor comes with drag-and-drop functionality making it pretty easy to create a site.

In fact, the editor makes it easy to create a new page from a blank slate. The process is not as fast as with Wix ADI. On the other hand, a user gets much more design and customization freedom, which is obviously a plus for projects with a more complicated structure.

1. Ease of Use

  • Wix ADI was developed to make the building process as easy as possible. It comes with zero learning curve in addition to detailed guides and tutorials that seem even more rookie-friendly of compared to Wix Editor. All you need is to sign in and answer several questions.

    Website Type

    At the first stage, the system will ask you to define the niche. You may choose from several categories including small business, eCommerce, portfolio, blog, design studio, etc. The categories are pretty basic. You will hardly find it difficult to pick the relevant one. Let’s say, we need to build a music website.


    The next stage is to specify the key specialization. As we decided to build a music site, the system will let you indicate whether it is a music studio, rock band or DJ website. Each category has subcategories for a more detailed investigation. For instance, if we decide to promote a musician or band, the platform will let you choose the music genre, style and even instrument that refers to the musician. You are free to create fans’ sites, press kits, digital stores, portfolios, etc.

    Wix ADI


    Now you need to indicate functions for your website. The system will offer blogging sections, contact forms, product pages, and some other sections you might need on the page. The only problem about this page is that a user is quite limited with the choice. For instance, if you need an app or widget that does not refer to your niche, you will be forced to move to Editor (we will discuss it a bit further).


    The last stage is to indicate contact information and choose the style you want. Wix ADI will offer several ready-to-use layouts Pick the one you like. The platform will automatically download all necessary functions and eventually come up with a mobile-friendly website.

  • See also: Wix ADI review.

  • Wix Editor may take more time to create a website as the building process starts from scratch or blank slate. At the same time, it is extremely easy while a user gets more designing and customization freedom. There is no need to answer questions. You only have to indicate the niche from the start, opt for the Wix Editor, and choose from a selection of topical templates to edit them. If you want to stand out and create a site of your own, simply opt for the blank page and start creating.

    Wix Editor

    As you now, Wix Editor users drag-and-drop technology. You are free to choose from the elements you need. They are available in the dashboard on the left. Add menus and pages, create interactive slideshows, edit headers, work with galleries, contact sections, promo boxes, tables, and more. The Editor lets you add HTML iframes, integrate anchor menus, etc. You are free to move blocks, delete sections, add new ones, download media files, and type in texts wherever you need. Users are free to do the same with already existing templates that may serve as the inspiration.

Is Wix ADI good? The tool certainly serves its core purposes well. It is extremely fast and easy to use. Users will save much time while creating ready-made sites in a couple of minutes. On the other hand, users may look for more flexibility at some point. This is where Wix Editor might be a better alternative with endless capabilities to create a site from a blank slate. Converting the ADI site into the Editor will be a good solution.

2. Features & Flexibility

The area also brings much of differences between ADI and the Editor. At the same time, the issue is vital in case you need to make the most out of your project in terms of users; engagement, acquisition or interaction. So, here we are with the feature and flexibility highlights.

Widgets and Apps

While being an AI-based algorithm, Wix ADI does the job for you. It automatically integrates all necessary apps and add-ons depending on the site type and niche you chose. You actually get a ready-to-use layout with only a few integrated apps. On the other hand, you might need some more widgets considering a huge selection available on the Wix App Market. However, the system will not let you add new apps.

Wix Free App Market

Wix Editor looks more flexible in terms of add-ons. Users are free to add any widget they like from the App market without any limitation. You get full access to calendars, analytic tools, pop-ups, professional galleries, etc.

SEO Features

Wix has improved much in terms of SEO over the years. Apart from baseline options and SEO settings like URL editing, meta titles and descriptions, the platform has implemented its SEO Wiz solution. Both ADI and Editor do not differ much from this point of view. They feature practically the same settings. However, the main difference is that with Editor you are free to add extra widgets such as RabbitSEO or SiteBooster, that are not available for ADI.

Wix SEO Wiz

Blogging and eCommerce

Once again, there is no difference between two instruments, as Wix ADI lets you add blogging and eCommerce features right from the start, and Editor provides full freedom to add necessary sections and apps whenever you need. This fact makes the Editor a bit more flexible when it comes to displaying and customizing product pages.

Wix Store Editor

Wix ADI vs Wix Editor: Wix Editor looks more flexible in terms of adding new apps and widgets. This fact reserves more designing and customization freedom while the rest of the features look almost the same for both alternatives.

3. Designs

Wix delivers over 500 different mobile-friendly templates, which is more than any other platform is able to deliver with the exception for WordPress. However, most of them are available only for Editor users.

  • Wix ADI does not let you access the selection of templates. It designs the website for you and takes some customization freedom from you as the compromise. The system offers only several niche-type layouts that refer to various niches and fields. At the same time, you may choose from 6 different styles such as Soho, Clear, Dandy, Fusion, and some others.

    Wix ADI Color Scheme

    From design perspectives, ADI also lacks flexibility. Users may only change from basic colors and styles. On the other hand, you might not even need to change something, as the layouts are pretty stylish and feature attractive color pallet. Another good news is that the tool establishes a modular approach. IT means that you are still able to click o the section and change its styles, texts, and other elements.

  • Wix Editor provides access to endless templates and blank layouts to start the building process. You will hardly find an element that you cannot move or customize. Advanced settings let you change the block’s dimensions or choose from preset designs. The system makes it easy to drag and drop elements and pick the optimal pixel amount for them to create a harmonious look.

Wix Editor templates

Wix ADI vs Wix Editor: Both tools come with mobile-friendly websites. However, Wix Editor reserves more space to edit, redesign or customize any of 500 available templates.

4. Pricing Policy

As both Wix ADI and Wix Editor belongs to the same website building platform, there is no direness in price. However, each plan comes with a selection of features you might need further. So, here are the plans you may choose from:

  • Free Plan costing $0 per month with custom ads and domain.
  • Combo Plan costing $11 per month with a free domain and extended bandwidth.
  • Unlimited costing $14 per month with unlimited bandwidth and marketing features.
  • Pro Plan costing $19 per month free logo.
  • VIP costing $29 per month with extended storage and promo features.
  • Business Basic/Unlimited/VIP plans costing $20, $25, and $35 per month respectively with eCommerce features.

Wix ADI vs Wix Editor: You might not need an extended plan with Wix ADI, as some of the features are preinstalled. ON the other hand, if you need a bigger and more complicated project with a rich feature set, Wix Editor is a better option with Pro and VIP plans.

5. How do I convert ADI to Wix editor?

Although using Wix ADI is super fast and easy, users might need to convert their sites to Wix editor at some point. This might be necessary whenever you want to launch a scalable website or grow your business. The procedure is pretty easy. To convert your ADI site to Wix Editor you need to do the following:

  1. Go to your dashboard.
  2. Click on the “Site” menu.
  3. Choose Convert to Editor option.

You will be forwarded to the Editor dashboard. Do not rush to save the changes, as you have a chance to try Editor’s features. If you do not like them, you may go back to ADI without saving changes. If you find Wix Editor more suitable. save the changes and start editing your website or create a new one.

Users are also able to switch between the Editor and ADI as well. In other words, there is still a chance to return to ADI even. However, it is possible only for websites that have been published AFTER April 24, 2017. In this case, you will be forwarded to the last saved version of your ADI site. To go back, you need to:

  1. Go to your dashboard.
  2. Click on the “Site” menu.
  3. Choose “Back to Wix ADI” option.

Another way to go back to Wix ADI is to use website history option. There you may restore the latest ADI version backup. You will see the history of all change made or saved. Simply choose the one you need and go back to the ADI version.

The Bottom Line

Wix is certainly one of the leading website building platforms in terms of functionality and flexibility. It will certainly work out for different website types from eCommerce to small business. The platform uses the latest technological developments to make the building process easier and faster.

WixWix ADI is perfect for those who value for time. The AI-based system creates a website with relevant apps and widgets in several minutes. You get a ready-to-publish project that may be customized through with some limitations in terms of design and integrations. ADI is good for small sites for those who have an existing Facebook page and want to convert it into a solid online platform.

WixWix Editor is a more comprehensive building instrument with limitless design and customization freedom. Users are free to choose whether they want to change the existing template, choose a typical layout or start building from scratch. Endless apps and widgets, unlimited drag-and-drop functionality, enhanced designing capabilities – those are the features to expect from the Editor.

Good news is that you may always switch between two tools whenever you need. So, if you have chosen ADI as the prior platform, have no worries, as you may move to Editor whenever needed and vice versa.

Overview Comparison Chart

Wix ADIWix Editor
Ease of Use:Wix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix Editor
Features:Wix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix Editor
Designs:Wix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix Editor
Customer Support:Wix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix Editor
Pricing:Wix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix Editor
Overall Score:Wix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix EditorWix ADI vs Wix Editor

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About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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