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Website Builders Offer White Label Solutions

Our today’s post is about white labeling, a powerful strategy to increase distribution while staying concentrated on marketing the product rather than worrying about building it.

Many software companies including website builders use white labeling as an important component of their business strategy, because it’s beneficial to both sides: producers get more customers without extra marketing investments, while resellers earn commissions without having to worry about the product they sell.

We’ve done some research on this topic to bring you a list of website builders that either offer a white label solution or interesting alternatives to it. Whether you’re an independent designer, a srtartup, or an established company, we’ve got you covered.

XPRS White Label Program

First in our review and, probably, the most flexible white label solution, XPRS is aiming at enterprising web designers, web design agencies, resellers and startups. With the site builder’s white label solution you get full control on all elements of the editor.

This includes pricing, languages (users can add any new language that they need), domain registration, templates, creating users, editing all sites and more.

XPRS white label

You start with a very small initial investment (a $350 yearly payment) and you can create and publish as many sites as you want. Also all sites get unlimited hosting for free no matter how much traffic they get.

There are also tiers relevant to agencies and hosting companies that gives them the ability to host the sites on their servers and charge users for that as well.

If you need those and more options like cPanel integration, own domains API and other developers features, XPRS offers two White Label Packages: ‘Host It Yourself‘ and ‘Servers Control‘. In addition to ‘Standard White Label‘ you (or your company) receive an unlimited potential to manage website builder’s functional under your brand. The cost of those packs are $2500 and $25000 respectively.

Helpful Tip: you can reduce ‘Standard White Label’ cost by 20% using promocode you can find at XPRS website on White Label page.

uKit White Label Program

uKit has two partnership programs to target both large-scale businesses looking to expand into new markets and independent freelancers and design studios building websites for clients.

uKit White label

The first option is to partner through their white label program, which allows for the complete customization of the website builder under your brand: logo, domain name, pricing, billing methods, and even your own templates. What sets uKit apart from competitors is a surprisingly high level of flexibility. There are no restrictions as to how far you can go adjusting the product to your requirements. For example, if you are a hosting company wishing to complement your range of services with a website builder, you’ll be able to fine-tune every aspect to achieve seamless results.

Given a personal approach to every partner, there are no standard packages and upfront fees. The pricing varies depending on the integration solution and the estimated number of users. In order to join, write to

The second option is to become a uKit affiliate. This program enables everyone who is involved in professional website building — webmasters, freelancers, web design studios, and owners of niche communities — to drive traffic to uKit and get paid. If you refer new users from your website to uKit website, they will compensate you for everyone who ends up making a purchase at uKit. The commission you’ll receive is 30% of all payments made by the referred user. For more details, visit this page.

Wix White Label Program

Opposite to XPRS website builder, Wix doesn’t currently offer white labeling, but they do have two attractive options, though:

Wix white label

  1. Become an affiliate to earn money on revenue generated from your site. Once you have created an affiliate account and got your unique links, you can direct new users from your site to Wix and get compensated for everyone who ends up upgrading to Premium.
  2. Become a Wix partner. As a Wix partner, you’ll create websites for your clients using the Wix system, and get paid not only for your design work by your clients, but also by Wix for each Premium site. This plan works similar to their affiliate program.

Ucraft White Label Program

Since June 2017 Ucraft has launched its white label program. Its offer is catchy enough. If you’re a small design studio or freelancer who operates with dozens of simple or near-simple websites per year, then you may use ‘Standard Package’ solutions, which costs $5600/year. For this cost you will receive: own branding, Google cloud hosting, ability to create unlimited websites. This white label program also comes with own admin panel,dedicated manager, and your own pricing model. This is a really unique feature for such whitelabel cost.

Ucraft White Label

The second Ucraft’s whitelabel plan – ‘Self Hosted Platform’ ($22k/year) suits the best for large web studios, which create hundreds of websites yearly. In addition to previous options you’ll get an opportunity to host websites on your hosting platform, create your own referral program and many other options. See more details on Ucraft’s white label program page.

Weebly White Label Program

Weebly appears to aim at freelance web designers. Their small-scale white label solution also known as ‘Designer Platform’ provides users with a back end dashboard which can be fully rebranded.

Weebly white label

There are no upfront fees to get started. The platform allows designers to use the system’s WYSIWYG editor, templates and hosting free of charge. You are only charged once the site is published live to the client’s domain ($8-$25/mo) for each published website. Weebly allows designers to charge their clients higher than their fees to earn recurring income month after month.

For more details about Weebly Designer Platform watch their introductory video.

Webydo White Label Program

Webydo takes a similar approach. As a platform clearly aimed at web design agencies and independent designers it offers white labeling as an included feature in three plans: Pro, Team, and Agency.

Webydo white label

This feature allows you to fully rebrand the system. Designers can add their own logo to the login page, the dashboard, the DMS (design management system) and CMS.

Duda White Label Program

The DudaPro partner program provides resellers with an array of white labeled tools: a full version of the Duda editor; client login page and dashboard; site preview screens and more. All the URLs for these tools will be under the reseller’s domain name. The display of each element is customizable.

Duda white label

Duda partners automatically get access to both DudaOne (responsive site builder) and DudaMobile (mobile-only site builder). For partners, Duda offers wholesale pricing with additional discounts for most productive designers. Click here for more information on DudaPro.

Squarespace White Label Program

Though Squarespace has a separate system for advanced users called ‘Developer platform’ where you get full code control, there’s no white label version or affiliate program of Squarespace.

Squarespace white label

With full HTML/CSS editing you get access to JavaScript and a JSON API to output source content created using the content management system.

All of these site builders offer amazing opportunities to help you grow your business. Have you had success as a reseller or partner? Share your story in the comments!

Home » Helpful Tips » Website Builders Offer White Label Solutions
  • Erez Zundy

    FYI – The IM Creator links is not leading to the right place.

    • Hi Erez, thanks for noticing. But they used to lead to the right place 😉 Your team should have paid more attention to redirects. Please provide the correct link. Thank you.

  • Adam Barger

    Can you review We have a designer platform as well as an affiliate program.

  • Madeleine McJones

    this is so hard to evaluate these !!!! I cannot find all I need in one place

    • Ashot Mnatsakanyan

      What is missing in Ucraft’s White Label that you need?
      I could help )

  • Alex Hoyau

    Hi, great reviews / info
    If you feel like evaluating it is the #1 open source website builder so it is customizable and a white label solution too 🙂
    Thank you!

  • Dimitri

    Hi. Any new builders to add to this list? Looking for something that supports a user registration and login along with collaborative editing.

    I use weebly now but hey haven’t done squat with the designer platform in years. Member registration is week sauce and collaborative editing although available on the free tier it’s not available on the designer platform.

  • alexchan338

    Hi, I found two other platforms &
    Hope this helps.