Webnode Website Builder Review

Webnode – is a cloud website builder, which targets users, who plan to launch personal/business websites and online stores. The foundation of the platform dates back to 2008, when it was developed by Westcom Czech company. Since that time, the popularity of the system has notably increased.

As of today, the customer base of the system has exceeded 40 millions of active users. Webnode is available in dozens of languages to provide visitors from different locations with an opportunity to run and manage quality websites in their own languages.

The website builder comes with a set of features and tools that can give your project decent performance and excellent design. It is user-friendly and, thus, comes up to diverse web building needs, requirements and user expertise rates. The set of intricate features and collection of high quality templates contribute to positive and effective web building experience. Let’s find out now, what Webnode features exactly are worth the attention and why.

  • Free website builder.
  • Create new site in three steps.
  • Good for content-based and eCommerce sites.

1. Pros and Cons

With more than 40 million active users around the globe, the platform appears to be a worthy solution for different project types. On the other hand, it does not bring that versatility you might expect with a hit limited set of eCommerce and blogging features. At the same time, it will still let you create a solid small business website or medium digital store with the following pros and cons in mind:

Ease of Use. The website builder comes with an intuitive dashboard and logically-structured drag-and-drop editor to provide convenience and minimum effort investment.
No Coding Required. You don’t have to possess coding skills to design a website with the system.
Responsive Templates. The themes fit various screen resolutions and sizes of mobile and desktop devices.
Multilingual Support. It’s possible to create around 20 language versions of your website.
Lack of eCommerce Functionality. The service doesn’t allow creating large online stores, while small and medium projects lack must-have features as well.
Limited Design Customization. Templates are predesigned and it’s impossible to change their layout or structure via code editing. As a result, they look similar and lack modern touch.
Poor Blogging Functionality. It is possible to build a basic blog with Webnode, but you won‘t be able to make it full-featured because of the lack of functionality.
No App Market. The website builder doesn’t have an integrated app market with multiple widgets and extensions for better website design and performance.
  • Great for newbies and non-technicians.
  • Flexible website builder for different project types.
  • eCommerce functionality to sell online.

2. What Is It Good for?

While being highly ranked for its ease of use, Webnode will be a good option for total newbies without at least baseline coding or web designing skills. The platform has evolved since the launch. Developers added some new features and improved existing ones to let individuals and companies create business cards, small business websites, and small or medium online shops.

The platform comes with a collaboration feature that lets site owners invite colleagues and teammates and set roles. It makes it possible to collaborate with other departments within a company or with freelancers when working on the same project.

Despite the system’s simplicity, it will not fit scaling projects with extended needs. Larger shops and marketplaces might require a wider selection of eCommerce features as well as integration capabilities while individuals will be frustrated with a bit limited blogging engine. Nevertheless, if this is your first website-building experience, Webnode is a good platform to choose from.

3. Ease of Use

Webnode is an easy-to-use website builder, which eliminates the need to learn web design or coding basics to use the service to the advantage. It comes with an intuitive interface, simple and understandable website navigation and logically-structured dashboard. All the elements and their settings are in proper places here.

The Sign Up Process

To get access to the control panel and the WYSIWYG editor, you need to complete a fast sign-in procedure. Click on the “Create a Website” button and follow several simple steps. Here you will be asked to indicate your future website name as well as type in the email and password. Do not forget to write them down and use them further to log in.

The next stage is to indicates the type of online project you want to launch. Users will have two options: a website and eCommerce. Pick the category that applies to your business and select a template. All themes are divided into 8 business categories including digital stores, blogs, weddings, portfolios, music, etc. They are free to preview.

All themes come with preset website structure with integrated widgets. You do not need to take care of them manually. Each template comes with Contact Section, built-in digital store, and even GDPR policy section integrated on default.

Once you have decided on the platform to select, you will also need to indicate contact details, real address, state and ZIP code, currency (if you build an online store). Now you are ready to move on and go to the dashboard with all building tools and instruments delivered by an intuitive and simple website editor.

Website Editor

The drag-and-drop website editor allows selecting and positioning the required elements, blocks, and website sections. Whether you intend to add a price list, contacts, or About Us section, you’ll do that in a blink of an eye. The same is about content uploading. Users can add all types of content they consider suitable for their projects, be it posts, image galleries, videos, polls, or other media files.

Webnode Editor

The website builder comes with a simple product management system. You are free to manage all your item lists as well as add new products, manage the inventory, promote some of your goods, launch promo and ad campaigns, right product descriptions, upload images, and more.

When it comes to building websites with Webnode, your web design experience doesn’t matter at all – so convenient and intuitive the service is. You won’t come across the abundance of options or deep and detailed design customization settings here. Just follow the tips the service offers to start and edit your website content and design with ease.

Going Live

When you are done with the website editing, you may publish the project and go live. Users may either opt for a custom domain provided by the platform on default or add the existing one. The system also lets you purchase a domain name without opting for a third-party register, which is very convenient.

Webnode Going Live

The bad news is that we failed to find the website preview mode neither on desktop nor on mobile or tablet. This fact looks a bit strange, as you do not know what the project looks like before actually pressing the “Publish” button with no chance to edit before you go live. The good news is that general settings make it possible to configure all project issues such as adding a favicon, set languages, email accounts, and other site characteristics.

Webnode Account Overview

  • Intuitive drag-and-drop editor.
  • No coding skills required.
  • Simple product management system.

4. Features & Flexibility

Webnode stands out from the crowd due to the rich set of features and design customization options. Even if you are on the testing stage and don’t plan to upgrade to the paid subscription, you will still be able to make use of the entire feature set of the service. Whether you plan to launch a personal, business or eCommerce website, you’ll get access to a broad range of eCommerce and blogging options, HTML editor, opportunity to launch the required number of pages etc.

All in all, the website builder has 17 preset sections you can browse to choose those that fit into your website. This is not much, but you can customize the sections by adding, editing, managing or removing the elements they come with.

Widget Integration

The number of blocks and sections you can set up here is enough to give your website the required design and functionality. The website builder lacks some of the popular widgets that are considered a must-have for a decent website. These are website search filter, social media buttons, likes and shares, etc. Mind that you cannot integrate your own widgets or apps here as the service is mostly oriented on newbies, whose web design skills are not on a high level.

The good news is that the platform has support for some major tools to highlight traffic stats and all crucial measurements. The system makes it easy to connect Google Analytics and AdSense. What’s more, you are free to integrate other reporting and tracking tools using the HTML code placed inside the website footer or header. Here you may also enable or disable search engine indexing of the entire website or some of the particular pages.

WebnodeWebsite Setting

Blogging and eCommerce Options

With Webnode, you can set up and then manage an eCommerce website. The system, however, lacks features that allow building a large and powerful online store (product variants, import/export options, creation of coupon codes, etc.). If you have such an intention, it makes sense to look for other services with more extended eCommerce features. In case your goal is to launch a small-to-medium web store, then Webnode can offer you the following options:

  • Product upload and management;
  • Adjustment of payment and shipping options and details;
  • Unlimited product list (with a Profi Plan);
  • PayPal payments accepted;
  • Product modification and customization options and more.

As for baseline options, online merchants will have a chance to configure shipping methods, general store information, tax rates, and product feeds, etc. It is very easy to connect or add a new banking option to make it simpler for customers to complete the purchase with the payment method they prefer.

Webnode add payment

The bad news is that selection of payment options is very narrow. You can choose from cash or cash on delivery as well as wire transfers and PayPal. The good news is that the process of payment method integration will require a couple of clicks and you are ready to sell products online.

Webnode PayPal

As to the blogging option, the system doesn’t allow building full-featured blogs. You can create and connect simple blogs here by adding sections and elements like posts and media files. It’s also possible to schedule posts here. The number of blog layout options is pretty nice, but you still won’t be able to use the RSS feed (it’s not available here), assign categories to new posts or enable the commenting option. The good news is that you can connect the external commenting system like Disqus via HTML code integration.

Search Engine Optimization and Website Analytics

Webnode has a set of tools that can contribute to nice website promotion. What you can do to enhance your website search engine ranking is to fill out meta tags for all the pages, customize titles, keywords and descriptions, write alt tags for all images, make human-friendly URLs etc.

You don’t have to create your sitemap yourself as the system will generate it by default. This is a notable advantage for users, who are not that proficient in SEO and web design in general. As to the demerits, some website templates cannot boast SEO-friendly headings structure. It is also impossible to set up 301 redirects here yet.

To track website statistics, you can use Google Search Console or other advanced SEO tools Webnode supports. To integrate Google Analytics, though, you’ll have to upgrade to Standard or Profi Plans. If you wish to create a backup version of your website that is under development, the system allows doing that with ease.

GDPR Policy

A vital feature for those who will be involved in the eCommerce niche. A website builder offers already published Privacy Policy and Terms of Use sections. They contain text on default describing general provisions as well as ways your website will collect, process, and store users’ data. You are free to edit each section depending on your project requirements.

Custom Mobile App

The platform has its separate mobile application to use smartphones or tablets and manage your site on the go. A mobile editor is also very intuitive and easy to use. It comes with the same feature set and tools delivered by the desktop version.

Collaboration and Backups

Webnode comes with a collaboration feature to enable comprehensive teamwork over the project. The website owner may not only invite new members using their emails but also assign roles. An invitee might be an editor with a right only to change the website content or administrator with access to general and advanced settings.

Webnode Invite new user

To benefit from automated system backup and project recovery, you will need to upgrade at least to the Standard plan. In this case, users will have all their site assets backed up and stored in the cloud. If something goes wrong, they will be able to restore it and bounce back to the last edit.

  • SEO and eCommerce functionality.
  • Custom mobile editor.
  • Integrated GDPR sections.

5. Design & Templates

Webnode template gallery currently encompasses over 200 themes. They fall into niche categories and their number may differ with regard to the theme chosen. Templates are responsive by default, but their quality leaves much to be desired.

The thing is that the website builder has similar template structure and the samples often differ in terms of colour and background settings. This is inevitably reflected in the design customization efficacy and result you will eventually get.

Webnode choose template

Webnode templates come with a preview option. This is convenient for users, who wish to explore the details of the sample they are going to choose. To customize the template, you need to edit the blocks that make up its structure.

The settings button, which looks like a cogwheel, is found in the top right corner of each website block. This is where you will find the required text and font editing options, image upload feature, stock photos and other tools.

Mind that Webnode doesn’t let you switch the template, when working on it. If you still decide to do that, all the content you’ll manage to submit will be lost. Think in advance and don’t underestimate the use of the template preview feature, when making your choice. HTML/CSS code editing is unavailable here as well.

Webnode has multilanguage support. As of today, it allows creating over 20 language versions of your website. This is an advantage for users, who intend to reach the foreign audience.

Although the web editor looks a bit limited in terms of design and customization opportunities, users will still have a chance to fine-tune some of the general design settings. Here we may change website colors, layout, and fonts, upload images, and more. Once again, there is no preview mode to check how those changes will be applied in real-time.

Webnode Design Settings

A good advantage is the ability to customize buttons. The feature opens in a separate screen with an additional control panel where users may adjust different button sizes, shapes, border width, and colors. A great opportunity to add a personal touch to the CTA bloc or user acquisition form.

Webnode Button Design

  • Responsive templates.
  • 8 business niches to choose from.
  • Template preview mode.

6. Customer Support

The website builder cannot boast helpful and versatile customer support. While the quality of the support services is nice, the range of options offered is still insufficient to provide users with the freedom of choice. You won’t find a live chat or phone assistance here.

Profi and Standard plan subscribers have recovery and updates included in their plans in addition to multilingual support. The platform has its own blog with a selection of useful articles that refer to link building, SEO optimization tips, steps to launch and support a successful blog, etc.

Webnode FAQ

What you can make use of is the FAQ section, which cover the basic aspects. There is also an opportunity to get in touch with the tech support team via email, but the speed of reaction leaves much to be desired as well.

Users will never be left alone inside the dashboard. Right from the start, you will have an option either to begin page editing or watch a short video guide with all building issues explained in 3 minutes. A great chance to pick up some website-building skills without even leaving the dashboard.

  • Extended blogging section.
  • FAQ section for instant answers.
  • Backup and recovery for premium users.

7. Plans & Pricing

Webnode pricing policy is flexible and affordable. The website builder has a free plan. You can use it for the unlimited time interval. It doesn’t offer a domain name connection feature and provides around 100MB of storage space only. Websites created with a free plan come with the system ad banner that can’t be removed until you upgrade to one of the paid plans (either Standard or Profi). Paid subscriptions are as follows:

Pricing OptionCostFeatures
Limited :$3.90/mo✓ Domain Connection;
✓ Premium Customer Support.
Mini:$7.50/mo✓ Free 1-Year Domain;
✓ Form Builder;
✓ Video Background;
✓ Website Statistics.
Standard:$12.90/mo✓ Removal of Webnode Branding;
✓ 2 Language Versions;
✓ 5 backups.
Profi:$22.90/mo✓ Unlimited Bandwidth;
✓ 100 Email Accounts;
✓ Unlimited Backup and Recovery.

Limited and Mini Plans work well for small projects and they still come with a tiny system banner in the footer. Standard and Profi Plans allow creating decent projects for personal, business or eCommerce use. They are ad-free and come with an extensive range of features needed to launch and manage a professional multilingual website.

Webnode price

  • Entry plan at zero cost.
  • Domain and hosting included.
  • Plans with multilingual support and membership.

8. Website Examples

After we have learned how Webnode may serve its users, let’s have a look at several website examples built using this platform. They include popular blogs, small business sites, company representation, and online stores.

Bella Cooks and Travels – a cooking blog

Bella Cooks and Travels – a cooking blog

Recurso Hispano – business consulting

Recurso Hispano – business consulting

Cash 360 – financial assistance

Cash 360 – financial assistance

Ojo Movil – a film studio

Ojo Movil – a film studio

100buc – packages producer and distributor

100buc – packages producer and distributor

Online store example

Online store example

9. Competitors

Webnode takes near-middle position among dozens of online website builders. As an alternative to Webnode you can use any of modern SaaS products. To prove that fact we have compared it with the niche leaders: Wix and WordPress CMS. Take a look at our head-to-head Webnode comparisons:

10. Conclusion

  • Simple and intuitive website builder
  • Good for newbies without coding skills
  • More than 200 responsive templates
  • 100% free entry plan

Webnode is a mid-class website builder, which works well for the development of personal, business and eCommerce websites. The service is a nice tool for users, who don’t have time or skills to bother about code integration. Web design experience is not needed here at all, while the templates are responsive and look quite appealing. If you need to give them personalized look, you won’t be able to do much about that here. They are more suitable for newbies.

The platform cannot boast decent eCommerce and blogging options, even though, it is possible to build these types of websites with it. Its customer support is insufficient as well.

On the other hand, the website builder allows building multilingual websites, which is one of its highlights. As to the pricing policy, it is flexible and reasonable, considering the spectrum of services provided. Go ahead to create your test website with Webnode free plan to get your own impression about the service, its applicability and functional characteristics.

Howard Steele
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About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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