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Webflow vs WordPress

webflow vs wordpress

When it comes to professional website development, users frequently cannot decide on the most suitable platform to go for. While there are systems, which have gained worldwide popularity due to their exclusive orientation on professional website development, there are also those that position themselves as all-in-one solutions, which encompass an abundance of tools and features that work well for all user categories.

As a result, the choice of the most suitable platform becomes one of the hardest challenges just because the majority of users are unaware of their major characteristics and nuances that are worth the attention. Having tested and reviewed lots of web building tools for webmasters, we have come to the conclusion that Webflow and WordPress are two systems, which are definitely worth trying, if you intend to design, manage and promote a full-featured project.

A Quick Snapshot:

WebflowWebflow – is a website builder that has made a name for itself as a popular cloud-based SaaS platform. At the same time, the range and complexity of tools and options the system offers have given it the CMS-like features, making the system a kind of a canvas for professional web designers focused on website’s semantic and visualization. Webflow.com


WordPressWordPress – is the open-source PHP-based Content Management System, which doesn’t require any introduction because of its reputability and high demand of users for the tools and features it offers. WordPress is known for its extensive integration options and flexibility of website design customization options. WordPress.org


Both systems are worthy competitors, which make it possible to create feature-rich projects. Likewise, it takes time to learn and master each of them because Webflow and WordPress come with complex editors and abundance of tools and elements that have to be thoroughly explored. So, which platform prevails over its competitor? Which of them is worth user attention and time or budget investment? What are the distinctions between them that can affect your choice?

We have come up with a detailed overview of WordPress vs Webflow comparison to highlight some of the benefits and possible drawbacks of the systems for users.

1. Ease of Use

  • Webflow. Webflow was designed for professional developers. You will never find it difficult to work with the platform if you know such terms as class, DIV, Container, etc. have to deal with coding. It will not take you long to understand how the Webflow Content Management System works.

    Webflow Editor

    The platform looks familiar to professional designers as well who regularly work with editors such as Photoshop or Adobe Muse. The interface is pretty the same. You will to used to all available tools and section really fast to add different elements, style and position them.

    Webflow boasts an advanced Content Management System with its Site Editor that lets users add new content as well as reuse previous layouts and work in collaboration with other developers or designers. You can define the custom types of content whether it is a blog post, team member or project creating custom fields for each type.

    Webflow CMS

  • See also: Webflow Review.

  • WordPress. The open-source nature of WordPress makes the platform a great choice for professional developers and designers. You have multiple ways to customize templates or writing the code for your future website using your HTML/PHP knowledge and numerous paid and free plugins.

    WordPress Visual Editor

    As an open-source platform, WordPress lets users handle the PHP and HTML editing. You can modify any template to create a unique style for the website. At the same time, you are free to add new blocks and elements. You will certainly need them due to the fact that most of the WordPress templates are pretty simple and all look alike. You might want some extra customization in addition to the solid HTML knowledge.

  • See also: WordPress Review.

Webflow vs WordPress: the two platforms establish different philosophies in reference to the website building process. We have WordPress featuring thousands of alike templates and the need to customize them with HTML/PHP knowledge on the one side. And on the other side, we have Webflow with its unique automated Site Creator and code-free manner. Ease of use is the issue where Webflow certainly takes the lead.

2. Feature Set and Flexibility

  • Webflow. Professional designers and developers will appreciate the fact that Webflow is 100% brandable, just like Webydo – a well-known white-label website builder. It means that both freelancers and agencies can use platform facilities to offer their services. Webflow, is a self-hosted platform. However, it does not mean you need to stick to it all the time. The software has export capabilities letting users replace the entire website code and host it somewhere else although it is hardly the best idea from security perspectives (we just mentioning the capability).

  • Webflow Professional Editor

    If you are planning to run several projects at the same time, Webflow lets you switch between them as well as copy and paste your previous layouts. You can duplicate some elements as well as the whole pages from the previous project.

    The software delivers different built-in capabilities out of the box in addition to integrated hosting with a free integrated SSL certificate that does not require any prolongation. The distributed infrastructures and a built-in content delivery network are in the list of extra Webflow Hosting advantages that can improve the website performance.

    Webflow Typography

    Webflow now comes with its own integrated eCommerce engine that lets users build and grow shops with excellent design and performance. The system puts a user in charge of the web development process, tracking all its steps from the very beginning and up to the final web store publication. No coding is needed to start and grow your web-based business with the system.

    Webflow eCommerce

    What you can do here is adding and managing product collections, customizing the integrated shopping cart, assigning titles, descriptions and price specifications to each and every product you are going to offer for sale. Webflow integrates with external services, including Zapier, MailChimp, ShipStation, QuickBooks and more. It’s also possible to track website performance and order statuses, customize transactional emails, integrate parallax effects and animations. Finally, it’s up to you to adjust payment, shipping and tax parameters as well as to update the web store details 24/7.

  • WordPress. You should consider that WordPress was initially designed as a blogging platform. It means that creating a unique website of any other type, you will need to do lots of coding in addition to an endless list of plugins. WordPress provides all plugins you may need. However, the more of them you have, the more updates you will need to make. At the same time, some plugins may contain malicious codes. It may have a negative effect not only on the website’s performance, but also on its search engine ranks, traffic, etc.

    WordPress Plugins

    Web developers will appreciate extra flexibility when it comes to hosting website. They can choose from multiple options as well as use their own servers to host the site’s files though the procedure requires extra costs and special skills. Additionally, WordPress can be integrated with any third party service and provides access to WordPress site database where you can work with file configurations and more.

Webflow vs WordPress: WordPress look more complex, as you will need to build your website literally from scratch. There are no integrated services or pre-built plugins with the exception of some basic widgets. Missing some important elements such as spam protection, for example, may be to the detriment of the website performance. On the other hand, Webflow comes up with all necessary inbuilt capabilities including integrated hosting and digital security means.

3. Designs

  • Webflow. Webflow Site Designer acts as a coding automation tool where you can deal with HTML, CSS, and JavaScript without actually coding. You can visualize the code and the system will automatically adjust it to a chosen layout. In other words, the Site Designer writes the code for all the elements and layouts.

    Design Comparison Chart

    WebflowWordPress
    Number of Themes:20010 000
    Custom Themes: YES YES
    Themes Cost:Free to $79Free to $299
    Visual Editor: YES YES
    Responsive Design: YES YES
    CSS Code Editing: YES YES

    If you do not want to deal with the Site Designer, you can choose from a selection of ready-to-use 30 free and about 100 paid templates. Premium templates differ from free themes. They look more professional and functional. Webflow professional community has designed all available paid templates. It means no third parties and 100$ smooth running on Desktop and mobile devices.

    Animations feature certainly worth paying extra attention. Available at the “Interaction” section on the panel, it lets users bring to life practically all elements on their website pages. You can make animations for menus, blocks, content blocks, images, and more. The tool contains enough different options to animate up to 90% of the page content.

  • WordPress. Despite numerous templates delivered by WordPress, they all look pretty much the same. Even premium themes are limited to visual effects. You can add parallax and some animations in your Theme Options settings. However, professional web designers and developers will hardly find it difficult to create a unique website. As an open-source platform, WordPress provides a full access to CSS files. It means that you can change the look of our website by changing its code without opting for a visual editor.

    Users can work with font color, typography, and general website performance. Advanced theme settings let you change typography, font color, title sizes, etc. You can customize some parts of the page, change header, footer or sidebar.

Webflow vs WordPress: no matter how good you are at HTML/PHP editing, WordPress will hardly provide the same design freedom and customization tools as Webflow with its advanced Site Designer and Interactions feature. The platform makes it easy to create literally anything while the system will automatically publish and merge the data.

4. Customer Support

  • Webflow. The platform boasts a huge knowledge base provided by its digital University. Here you can find all necessary information about how to get started with the website building in addition to design basics, hosting, integration, and more. 101 tutorial videos are available for visitors of the Webflow University. Apart from knowledgebase and video guides, users can keep in touch with the customer support via phone or live chat.

  • WordPress. While being an open-source platform, WordPress does not have a customer support team. You can only count on the experience of previous developers and web designers who faced the same problems. As a rule, problematic issues are described on numerous forums available online in including the official WordPress.org community.

WordPress vs Webflow: Webflow looks like a more informative platform with its own huge knowledge base, videos, online and phone support. On the other hand, users should be prepared to learn everything on their own when it comes to WordPress.

5. Pricing

  • Webflow. The platform has a FREE plan though it looks too limited. A user can create only two pages on the platform’s official subdomain. If you require to build a bigger project, you can opt for several paid plans that include Lite and Pro. This is where all the difficulties start.

    The situation with Webflow plans is a bit confusing. You might find it difficult to choose a proper plan. On the one hand, we have two clear paid plans: Lite ($16/mo) and Pro ($35/mo). On the other hand, here we have several groups of plans divided into 3 categories. They include a group for those who need only 1 site, for companies and for those who require regular design sites. In each group, you will find 3 more plans with different prices that range from $0 to $36. You will need some time to figure out which plan suits you most.

    WebflowWordPress
    Pricing Options:✔ Lite ($16/mo);
    ✔ Pro ($35/mo);
    ✔ Team ($35/mo per user).
    ✔ Hosting ($10/mo);
    ✔ Plugins ($10-20/mo).
    Features:✔ Free plan;
    ✔ CMS;
    ✔ Unlimited hosting;
    ✔ Blog engine.
    ✔ Full customization;
    ✔ Strong community;
    ✔ Unique design.
  • WordPress. The platform is 100% free to use. However, you will have to handle lots of extra costs form a place to host your future website to paid premium themes and different extensions every time you want to take maximum from your SEO plugin.

    The final cost of building a website using WordPress can be even higher if compared with Webflow paid plans. It depends on the number of premium plugins you use. Moreover, you will need premium-quality hosting services to ensure website’s smooth running and performance. It will affect the price of the project.

Webflow vs WordPress: Although WordPress seems to be a more cost-effective solution, using the platform might eventually result in higher project cost especially if you need a unique and solid website with good online performance. In this case, you will need additional premium plugins and reliable hosting facilities. These factors will also influence on the total website cost. From this point of view, Webflow looks like a better option due to its selection of plans with all necessary tools in the pack.

Bottom Line

Which service – Webflow or WordPress – has prevalence over its competitor? Which of them delivers more extensive design customization options without compromising with convenience and reasonable pricing? Both systems have much to offer web design pros, even though, they use somewhat different approaches and techniques to the process of website development.

WebflowWebflow is a nice tool to create production-ready websites from scratch without programming. It lets web designers and developers bring their ideas to life using Webflow as a canvas. The platform’s philosophy can be described as smartness without coding. However, it is still more oriented on web design experts rather than on first-timers. This fact should not be left unnoticed. Webflow.com


WordPressWordPress is a reputable Content Management System that delivers hundreds of free templates and plugins to build different types of websites effortlessly, which appeals both to newbies and webmasters. Irrespective of its complexity, the platform has proved to be flawless for different online purposes like powerful blogging, eCommerce, and other fields of web representation. WordPress.org

Having completed the analysis of both platforms, we can conclude that the final choice of the web building service should comply with your individual web design requirements, needs, expectations as well as web design proficiency. Despite the large number of alternatives, Webflow seems to have a greater potential for web designers willing to come up with a solid website and used to work with SaaS website builders like Squarespace. It has an array of custom development setups and a worthy integrated eCommerce engine.

It is also more flexible and functional thanks to a combination of its Designer and Editor tools wisely integrated into the CMS. Reasonable pricing policy, selection of plans, integrated SSL security, and amazing designing tools put WordPress behind with its alike limited templates, though, the platform still reserves much customization freedom for developers.

Overview Comparison Chart

WebflowWordPress
Ease of Use:Webflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs Wordpress
Features:Webflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs Wordpress
Designs:Webflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs Wordpress
Customer Support:Webflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs Wordpress
Pricing:Webflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs Wordpress
Overall Score:Webflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs WordpressWebflow vs Wordpress

Howard

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person.

Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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