When it comes to professional website development, Webflow and Squarespace are considered two website builders that target web design pros and make it possible to launch full-featured projects.
The services work great for the development of complicated large-scale custom-made websites and come with powerful functionality as well as multiple web design tools needed to launch professional projects.
A Quick Snapshot:
Webflow – is a website builder, which empowers web design pros (both web agencies and independent designers or even freelancers) to build visually-attractive websites. Even though, the website builder doesn’t offer multiple templates, it still comes with a nice eCommerce engine and makes it possible to create exclusive projects from scratch.
Squarespace – is a professional web building service, the range of options and features of which are more than enough to build quality projects. The website builder is one of the oldest services out there, which mainly targets creative and independent web design professionals, online retailers, bloggers and small businesses. The system comes with a range of features, which work equally nice for non-coders as well as for HTML/CSS specialists.
Which service is the distinct niche leader? Or it is currently impossible to define the system that prevails over its competitor? Both website builders target nearly the same niche and the same audience, but each service has its unique feature set and implications. It’s high time to make that clear in this Squarespace vs Webflow comparison now.
1. Ease of Use
Webflow. When you start using the service, you initially get access to its dashboard. This is when you realize that the system is not oriented on amateurs, but mainly focuses on those users, who have already worked with design-focused software.
The interface of the system looks somewhat complicated and overwhelming for users with zero coding skills, but the system is not geared towards this user category. To some extent, it resembles the Adobe Muse structure.
Web designers with niche-specific knowledge, will quickly get used to it. The website editing interface comes with multiple toolbars, HTML/CSS editing options and website preview, which makes it possible to control the way the website is being created.
Squarespace. The website builder is somewhat simpler than Webflow as you don’t have to be a professional web designer to launch websites with the service. It is mainly oriented on the end user and, thus, it has a slighter learning curve.
When working with the system, you won’t have to invest much time to get a quality project and there is no need to learn coding basics. One of the undeniable advantages of the website builder is its coherence. The system offers the entire feature set needed to launch, customize, publish and manage a website out-of-the-box. It’s also possible to get hosting and domain name here, which is another benefit for users, who lack time to look for them elsewhere.
Webflow vs Squarespace. Both website builders are professional and allow building quality websites. Webflow, however, seems more complicated than Squarespace and this is what makes the platform a decent choice for web design pros.
2. Feature Set and Flexibility
Webflow. The website builder can boast an advanced feature set that will even come up to the development of the most complicated tasks. Its CSS/HTML editing options combined with powerful design customization tools make it possible to avail the top notch result.
The system allows adding custom HTML to header and footer and integrate with Zapier service to be able to start collaborative work on the project and make the completion of many tasks automated.
To some extent, Webflow is not similar to its main competitors. It positions itself as an eCommerce, blogging platform and visual CMS. At the same time, the system is quite flexible and offers multiple web design opportunities. It provides the following features:
- customizable forms;
- drop down menus;
- HTML/CSS embedding option;
- HTML/CSS carousels and sliders;
- background slider and video integration;
- interactive Google maps;
- social sharing option;
- Lightbox components;
- custom typography;
- custom animations and interactions;
- responsive website navigation etc.
Webflow allows creating mobile-optimized websites that will be viewed on any devices. This helps build and retain the audience.
One of the undeniable highlights of the system is an opportunity to export the website code you’ve generated when working on the project. You can use this option to further transfer the website to another platform or to export it to the developer for the enhanced customization. There are a few website builders that demonstrate such mobility and flexibility and this is what makes Webflow stand out from the crowd.
The website builder also deserves special attention due to its integrated eCommerce engine. By using it, you will be able to design, scale and sell your online storefront, irrespective of its size and complexity. This doesn’t require any coding at all, while the result you will avail will exceed your expectations. The system puts you in charge of the web store creation process so that you could handle all the nuances to craft the design you have initially created in mind.
Webflow effectively integrates with powerful third-party eCommerce services, namely Zapier, MailChimp, ShipStation, QuickBooks and more. It lets you create and update product galleries – just add the required product amount and specify their major characteristics.
To boost your web store performance, you can also track its statistics due to the integrated analytics and track inventory tools, set shipping, payment and tax details, apply parallax effects and add animations to the project, create promotions and special offers for first-time and loyal clients etc. Mind that all Webflow eCommerce websites are SEO-friendly. This means that your project has good chances to rank high in the search engines, thus, driving more traffic.
Another advantage of the website builder is the option that makes it possible to change the layout of the website. This option is not available in many other services, but it has notable impact upon the template customization. If you wish to give your website stylish interactive design, Webflow makes it possible to integrate the top notch motion design features.
The website builder is also known for its white labeling options. The system users are able to use it under their brand names (the same as Webydo – a well-known brandable SaaS) to build customer trust and boost business performance.
Squarespace. The website builder is more flexible as compared to Webflow. This is because it is used not only to design top notch websites, but also to make them full-featured. The website builder comes with an integrated shopping cart, content auto-posting to the selected services etc. Listed below are the features that make the platform a decent choice for everyone:
- rich collection of in-house widgets and applications;
- multiple design customization tools;
- product/content importing/exporting option;
- team collaboration opportunity (the system grants access to different website management levels like Administrator, Content Editor, Billing, Reporting, Comment Moderator, Trusted Commenter, and Store Manager);
- synchronization with external services (Dropbox, auto-posting to social networks etc.).
Squarespace comes with a powerful blogging engine. It supports post scheduling option, integrated Google Author Rank, post display options, support of multiple authors, geo tagging, URL customization etc.
The website builder is also known for its eCommerce features. It grants an opportunity to sell physical and digital products, adjust shipping/payment details, integrate with ShipStation and Stripe, PayPal support etc. What’s more, it is possible to customize order confirmation emails, add several web store managers, create coupons, export data etc.
Webflow vs Squarespace. Being mainly focused on professional web designers, Webflow comes with a more extensive feature set and more powerful design customization options. It has a set of design-oriented specific features that help the developers launch decent custom made websites for clients.
Squarespace, in its turn, is more oriented on the end user. Its functions and features are more flexible, intuitive and practical to come up to the needs of non-experienced users.
Webflow. The website builder has a pretty nice collection of templates. As of today, their number exceeds 180 professional themes, all of which feature responsive design.
Design Comparison Chart
Webflow Squarespace Number of Themes: 200 105 Custom Themes: ✔ YES ✘ NO Themes Cost: Free Free Visual Editor: ✔ YES ✔ YES Responsive Design: ✔ YES ✔ YES CSS Code Editing: ✔ YES ✔ YES
The templates are free and paid and it’s up to you to select those, which adhere to your current financial abilities and web design needs. The cost of the paid themes ranges between $19 and $79, which absolutely adheres to their quality.
Webflow templates are sorted out by industry. This is helpful, when it comes to selecting niche-specific templates. If you don’t manage to find a template in the collection, you can create your own theme from scratch by selecting a blank canvas.
There is also an opportunity to design, upload and set up your own favicon, create the backup version of your website. Mind, however, that it is impossible to switch the templates on the go. So, be attentive when selecting the suitable theme.
Squarespace. The system is known for its visually-appealing top notch templates, which are considered to be among the best industry samples. The website builder currently offers over 105 templates for standard websites and over a dozen of themes for online stores.
The templates are also responsive in nature and optimized for mobile viewing. They are subdivided into thematic categories for the ease of search. If you wish to use your coding skills to enhance the look of your website, you can do that anytime you wish, irrespective of the template chosen.
Unlike Webflow, Squarespace allows choosing another template during the web design process. At the same time, you won’t be able to design a unique website from scratch, even if the templates offered don’t come up to your requirements.
Webflow vs Squarespace. When it comes to design, each system has its pros and cons. Webflow template gallery is more extensive and professional as compared to that of Squarespace. The design customization tools of the service are also more advanced, which affects the quality and functionality of ready made projects. However, the system doesn’t allow switching the theme in the middle of the design process.
4. Customer Support
Webflow. Being a user-oriented system, the website builder offers decent knowledge base. There is a stunning and informative Help Center here, which encompasses multiple customer support options.
You can view and explore useful video and text tutorials, how-to articles, user tips and recommendations on how to get the most out of working with the website builder. If there is something you don’t understand and cannot find in the Help Center, you can contact the customer support team via email.
Squarespace. The website builder boasts an extensive knowledge base comprised of multiple video tutorials, live chat, in-person workshops, email support. There is also an informative Community Forum, where you can ask questions about the system and look through the information submitted by other users.
Squarespace vs Webflow. Both services deserve special attention in terms of customer support. Even though, Webflow doesn’t have a live chat, the range of its support options is still quite extensive. What’s interesting, you can share your Webflow projects with the community with a few clicks enabling other users to see your projects without making any edits to them.
5. Pricing Policy
Webflow. Webflow is initially free for everyone. There is no trial period or extra fees to start building websites with the system. When it comes to publishing the project, though, you’ll have to pay for the hosting. The price will depend upon the number of websites you plan to create. As to the paid options, the pricing ranges between $16 and up to $35. Pro and Team plans offer unlimited website hosting options, white label feature and other benefits.
Webflow Squarespace Pricing Options: ✔ Lite ($16/mo);
✔ Pro ($35/mo);
✔ Team ($35/mo per user).
✔ Personal ($12/mo);
✔ Business ($18/mo);
✔ Basic Store ($26/mo);
✔ Advanced Store ($40).
Features: ✔ Free plan;
✔ Unlimited hosting;
✔ White label.
✔ Strong eCommerce;
✔ CSS editor;
✔ Import to WordPress.
Squarespace. The platform doesn’t have a free version, but it still offers a 14-day free trial to test all the features the system offers. Personal and Business plans are generally used to build standard websites, while Basic and Advanced plans work best for launching online stores.
Webflow vs Squarespace. Website builders differ in terms of the pricing policy. Webflow allows building websites absolutely for free, while Squarespace doesn’t have such an option. Squarespace, in its turn, offers separate plans for standard and eCommerce websites. Their features and results you can avail come up to different requirements and needs, making it possible to choose the best plan in a simpler and more effective way.
Webflow and Squarespace are decent representatives of professional website builders. Both systems can boast powerful feature sets and advanced design customization options. Websites created with these services look professional and ensure high quality. That’s why, defining the leader of the comparison is quite complicated for the prevailing amount of users. So, which of them is the winner in this respect? What service can provide better return on investments?
Webflow is a website builder that has much to offer to professional web designers. This is the platform, which initially positions itself as a visual CMS oriented on experienced web designers and agencies. These clients mainly aim at the development of complicated projects (including eCommerce websites) and need a service to come up to these specific requirements. Webflow can match these very needs.
Squarespace is a website builder, which comes equipped with its own eCommerce engine and has separate plans for online stores. The website builder ensures comparative ease-of-use, but it still works best for webmasters. However, the system somewhat lags behind Webflow in terms of functionality, feature set and design customization options.
All in all, you may test both systems and make your choice depending on your needs. Prior to picking the one, weigh all the pros and cons of each platform as well as the system orientation and the audience it targets. This will eventually help you make the right choice.
Overview Comparison Chart
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