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Webflow vs Squarespace

Having different user markets, intended purposes and benefits, Squarespace and Webflow aren’t directly comparable.

Overview Comparison Chart

1. Ease of Use:4/55/5
2. Features:5/55/5
3. Designs:5/54/5
4. Support:5/54/5
5. Pricing:4/54/5
Overall Score:4.6/54.4/5

Webflow was launched in 2012 as a way to empower designers to build custom sites without learning how to code. At the time, there were already many code-free website builders like Weebly, Squarespace and Wix just to name a few. These were all template-driven, meaning you would need to pick a pre-designed template and customize it to get the desired look. But most designers (yes, designers use site builders, too) don’t work that way. They prefer to start with a blank canvas.

This gap was soon filled with a whole new generation of site builders, with Webydo and Webflow as leading brands.

So, at this point you should already know that Webflow is targeting designers and advanced users, while Squarespace is primarily meant for the end user: hobbyists, independent professionals, bloggers and entrepreneurs who have no web creation experience.

So our intention isn’t to find out which builder is better, but rather to familiarize you with them and discuss their strengths and weaknesses.

1. Ease of Use

  • Webflow. Webflow provides a familiar Photoshop-like visual interface that designers will love and first-time web builders will find difficult. I really like the way Webflow visually displays the HTML structure and CSS properties. It’s intuitive, yet working knowledge of HTML/CSS is still necessary.

    Webflow Editor

  • Squarespace. Squarespace requires no professional experience. The builder is designed for non-techies, so it uses less sophisticated terminology and has a slighter learning curve. Time to create a new Squarespace site will take no longer that several hours.

    Squarespace Website Editor

Webflow vs Squarespace. Both website builders are easy-to-use if they’re used by their target users. Webflow is meant for people who know a thing or two about web design, so on the surface it looks more complicated.

2. Feature Set and Flexibility

  • Webflow. Webflow comes with a powerful set of web components within its own CMS, like divs, text blocks, buttons you name it and a series of customizable widgets such as responsive sliders, social media icons, email forms, maps and more.

    Webflow Features

    When your website is ready, you can export its HTML/CSS code and take it where you want (available for Personal, Professional and Team users).

  • Squarespace. Squarespace is more flexible, as its main goal is not only to help users design their websites, but also fill them in with maximum functionality, including built-in shopping carts, blogging engine, content auto-posting to connected services and more.

    Squarespace eCommerce

Squarespace vs Webflow. While Webflow is focused on providing design-specific features helping designers draw websites for their clients, Squarespace offers a more practical feature set.

In both site builders, some of the more advanced options are hidden from the workspace, but can be toggled on. If you’re handy with code, you can sign up for Squarespace Developer platform.

3. Designs

Design Comparison Chart

Number of Templates:10067
Theme Cost:FreeFree
Visual Editor: YES YES
Responsive Design: YES YES
CSS Code Editing: YES YES
  • Webflow. You can either choose a ready template or start from scratch. There’s a marketplace for templates, paid and free.

    You can also submit your own templates. All templates are responsive.

  • Squarespace. Squarespace offers some of the most beautiful templates in the industry. There are eCommerce, personal, business, wedding, portfolio and other templates. Each template is optimized for mobile viewing.

Webflow vs Squarespace. With Squarespace, you can switch templates any time. With Webflow, it’s impossible. The only drawback of Squarespace is that you can’t start from scratch.

4. Customer Support

  • Webflow. Webflow has an extensive knowledge base comprised of how-to-articles, detailed video tutorials and community-driven forum. If you can’t find the answer within the help center, you can contact one of the Webflow experts via email or online chat (their support answers in 5 mins average).

  • Squarespace. In addition to a series of video tutorials, in-person workshops, Q&A community website and email support, Squarespace also offers live chat assistance during weekdays from 3am to 8pm EST.

Squarespace vs Webflow. In our opinion, both services offer enough support resources. Webflow doesn’t provide live support, yet its forum members are very active. You can share your Webflow projects with the community with a few clicks enabling other users to see your projects without making any edits to them.

5. Pricing Policy

  • Webflow. Webflow has a free account which is the best way for everyone to get started. Paid plans range from $24/mo to $42/mo. Students who sign up with a college email address get 50% off.

Pricing Options:✓ Personal ($12/mo);
✓ Business ($18/mo);
✓ Basic store ($26/mo);
✓ Advanced Store ($40/mo).
✓ Starter ($0/mo);
✓ Lite ($24/mo);
✓ Pro ($42/mo).
Features:✓ Free Custom Domain;
✓ SSL-Certification;
✓ Full Time Support;
✓ Unlimited Storage and Traffic.
✓ Free Plan;
✓ CMS;
✓ Deigners Tools;
✓ Unlimited Storage;
✓ White label.
  • Squarespace. Squarespace’s pricing is simpler. There’s no free version, only a 14-day trial and three subscriptions ($12-$40/mo). Your choice will mainly depend on the website type you need: a personal site, business presence or store.

Webflow vs Squarespace. The two platforms are too different to compare them from the financial side. Nevertheless, if to compare the single-site plan, Squarespace appears to offer more for the same price.


At the moment, Webflow is a kind of full-featured website builder that operates with CMS and blogging system, but at the time lacks of in-built eCommerce solution. That fact makes it inferior to Squarespace that comes equipped with its own eCommerce engine. But Webflow, in its turn, has its own unique features that designers love.

All in all, you may try both systems and make your choice depending on your needs.

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Home » Comparisons » Webflow vs Squarespace
  • Hywel Thomas

    Not sure why you say these builders start with templates – I have been using them for years and always start with a blank canvas. Just saying…

    • Hi Hywel, you can start either with a template or start from scratch (blank canvas).

      • Hywel Thomas

        Hi Howard
        It was this sentence I disagreed with: “These (wix,squarespace etc) were all template-driven, meaning you would need to pick a pre-designed template and customize it to get the desired look.”
        You don’t need to pick a template if you don’t want to.

        • Hywel, they were all template-driven 🙂 long time ago.

          • Hywel Thomas

            I think we’ll have to agree to differ. I have been using online website builders for donkey’s years and they pretty much all offered a blank template.

          • Squarespace still has no blank templates. You can start from blank only as a Developer platform user. I failed to find any blank templates in Weebly..
            Please show me where I can find them, and I’ll happily correct my mistake.

          • Hywel Thomas

            I haven’t tried those two, but wix, webydo and moonfruit both have always had blank templates

  • Michael Mapes

    Desigining anything in Wix, Squarespace, Weebly, and a long list of other creativity killing tools that clog the internet with uninteresting ‘but beautiful’ (according to one very narrow definition of that word) sites is the thing I wish people would see there is zero reason for. The barriers to entry for web design are very low, and Webflow, while not perfect lowers that barrier even lower. I’m sure – and I hope – it’s just one of many companies like this that allow people to make more creative, more interactive, more animated, more interesting websites in the future without needing to be an advanced coder. My view – in Webflow you’re less restricted – starting with a ‘blank canvas’ isn’t the issue – it’s what the tools enable you to do. In Weebly, Wix, Squarespace you are still extremely limited to the way in which you can manipulate the elements so you end up with site after site that uses flat design, minimalism, and gigantic stock photo header images which you have to scroll through to get to some maybe interesting, maybe not interesting, text. Saying the canvas being blank is what matters is like saying you could paint a Van Gogh if you had a blank canvas and some colored pencils. Yes you could make something – maybe even art. But either way – it’s the conventional wisdom around design and the frantic pace at which we live that I fear – much more than any particular web designing tool that spells a much bigger problem I fear.