Webflow and Elementor are two web building solutions, each of which serves a certain goal. While Webflow is a DIY website builder primarily meant for designers, Elementor is a page builder designed for WordPress.
Both systems are worth the attention due to their functionality and versatility of design customization options. However, it’s important to be aware of their individual features and specifications that may affect the result of your project.
Webflow is a modern cloud website builder, which has gained good reputation due to its reliability, functionality and exclusive web design approach. Elementor, in its turn, is a web page builder, which is designed for creating website pages for WordPress projects.
SPOILER: Webflow is better – read the Conclusion.
Website Builders Comparison Chart
|Best for:||Business websites, landing pages, online stores, blogs, portfolios||Business websites, web stores, blogs, landing pages, personal projects|
|Templates:||Multiple free and paid responsive templates, sorted by industry||All-in-one design solution with 80+ design instruments|
|Technical Support:||Webflow University, extensive knowledge base, email, live chat, blog, video tutorials, forum||Extensive knowledge base, FAQs, Help Center, Premium customer support|
|Blogging Options:||Integrated blogging platform||Blogging plugins integration|
|SEO Options:||Advanced SEO optimization||Integration of WordPress SEO plugins|
|Pricing:||Free to $212/mo||Free to $17/mo|
|More info:||Webflow Review →||Elementor Review →|
Both systems stand out from the crowd due to their high end design customization approach, functionality and range of features provided. Which of them works better for launching standard websites and what audience do they target? It’s high time to find that out in our comparison now.
Webflow vs Elementor: General Overview
Webflow is quite a complicated DIY cloud website builder, which allows starting different types of web projects. The platform can be compared to the Content Management System like WordPress in terms of complexity and functionality offered. Likewise, it encompasses some of the features of popular Adobe Software programs. This makes it possible to use the system to start high end professional projects for personal and business use.
The website builder was founded in 2012. Recent statistics highlights that the number of active web projects built with Webflow has reached 121 262 websites, while the overall amount of the system subscribers has exceeded 231 735 users and it keeps increasing with every passing month.
Currently, Webflow mostly targets professional web developers, granting access to multiple design customization tools and powerful integrated functionality. At the same time, the system doesn’t imply coding awareness, which allows first-timers to master it with some time/effort investment.
Elementor is an advanced web page builder, which is specially designed for WordPress. The system comes with a drag-and-drop editor and quite intuitive interface that make it understandable for non-techies and web design pros. What’s more, it does not require any HTML/CSS knowledge to get started with ease.
The plugin was first introduced to the market in 2016 and it quickly gained worldwide popularity as the top solution for those users, who are searching for a suitable way to establish credible web presence without CSS/HTML access. Recent data shows that the overall number of live projects started with Elementor now constitutes 2 465 988 websites. As to the general customer base of the plugin, it currently encompasses 4 028 568 users. The numbers are really impressive and they definitely speak for themselves.
Elementor is free to download and use, but the system offers extensive integration options and several pricing plans to choose from. They will work great for users, willing to get the most out of the system application.
Webflow and Elementor are both trusted and functional web design systems. They differ in their website development approaches yet Elementor allows for greater flexibility and design customization freedom. It’s also a simpler solution for first-timers, which does not lag behind Webflow in terms of functionality.
Webflow vs Elementor: Which One Is Easier to Use?
Webflow is not the simplest website builder you can find in the contemporary web design market. As we have previously stated in our Webydo vs Webflow comparison, however, the platform offers quite a simple and intuitive sign up process. As you start exploring the system, you realize that it comes with a complex dashboard and control panel that are oversaturated with features and tools. Newbies will find this complicated and they will definitely require much time and effort to get used to the system and its specifications. That’s the reason of why the website builder mainly targets web design agencies and professional developers with basic web design expertise.
When working on your web design project, you will come across multiple options, tools, categories and sections you’ll need to browse to successfully cope with the task. To get the most out of their implication, you’ll have to learn HTML basics. This is the only surefire way to give your project personalized and unique design. Thus, we can conclude that Webflow is far more complicated as compared to its niche competitors and it definitely takes time to master the system.
As to the customer support service, it is quite powerful. As mentioned in our previous reviews, the system offers a worthy Knowledge Base comprised of multiple video and text tutorials. They prove to be very helpful, taking into account the complexity of the website builder and its strong designer focus. Users can also get access to a forum and a blog, where everyone can find system-related information. Additionally, the platform provides individual support and assistance of its experts to those users, who cannot find answers to their questions on their own. This is when live chat and email support will be of great help. Fortunately, these options are available 24/7.
Just like Adobe Muse and other professional web design services, Webflow mainly targets professional web designers. However, it still places strong emphasis on the educational aspect. Each user can access Webflow University to get extra knowledge about the basics of working with the system.
Elementor is the specialized front-end free website builder for WordPress websites, which was created for website developers, marketing specialists and entrepreneurs. It allows web designers get full control over their projects, giving them high end look and advanced functionality.
By using the tool, you can start quality blogs, landing pages, business websites and even online stores. The system requires download and installation, but this does not take much time. The process is simple, fast and intuitive and so is the website builder itself.
Elementor is a great pick for users, who wish to present their content to the audience without any CSS/HTML skills involved. The system has a drag-and-drop interface, which is rather intuitive and user-friendly. With Elementor, you can create custom new web pages and posts, build new content structures and new elements, use the plugin with any WP theme of your choice etc. To simplify the application of the system, you can watch the introductory video it offers right from the start to outline the basic tips and steps needed to start and manage a high end WordPress project.
Speaking about customer support, Elementor comes with helpful and extended service, which lets free and premium users get all the required system-related information. To get in touch with the support team and find answers to your questions, it’s better to submit a question via the Contact Us form available at the website. Paid plan subscribers get prevalence from the system experts, which provides the responses much faster.
After you sign up for the service, you will be able to watch the introductory video, which is available in the dashboard of your WordPress website. A notable bonus is that there is no need to switch from the admin panel of the project and Elementor website to do that. Everything is quick, simple and convenient. Another option to handle your issues is to browse the extensive Knowledge Base of the system. This is the best destination for users looking for articles, which cover all the steps and details of the website design process. If you consider an opportunity to switch to WordPress or just plan to start a project with the CMS from scratch, you will be pleased to find out that Elementor boasts an extensive user community, which keeps growing and can help you solve the problems on time.
To sum it all up, both website builders are user-friendly and functional, but Webflow is a bit more complicated as compared to Elementor because of its oversaturated and feature-laden dashboard. Mind, however, that the plugin requires download and installation, which implies extra time and effort investment.
Webflow vs Elementor: Design and Flexibility
Functionality of both systems is above the average, but it is realized in different ways. While Webflow comes with built-in feature set provided by default, Elementor allows for extra plugin integration to grant access to numerous high end features. To define the platform that has more to offer to its subscribers, it makes sense to review and analyze their parameters and special features in details. That’s what we are going to do right away.
Webflow eCommerce engine is one of the system’s highlights. It allows creating quality web stores, which are, however, somewhat limited in functionality as compared to those launched with numerous Webflow alternatives. It’s no wonder as the website builder is not exclusively focused on eCommerce project development. When starting web stores with Webflow, you will be able to integrate a shopping cart, add and update product lists, implement discounts and special offers, set up payment and shipping details. The system has also enabled web store owners to collect and save customers’ info to further use it for marketing purposes.
Due to the ability to integrate with high end third-party eCommerce services Zapier, MailChimp, ShipStation and QuickBooks to mention a few), it is now possible to create, manage and update quality product galleries. What you need is just to add the required number of products along with their features and descriptions. Additionally, it is possible to set shipping/tax parameters, apply parallax effects, add web store animations, integrate analytic and statistics tracking tools into your project to control your web store performance.
Elementor also has a professional theme builder and integrated WooCommerce builder, which allows launching and managing web stores. By the way, you can also create and manage web stores due to the integrated eCommerce platform, which allows using popular apps and widgets to create advanced price tables, adding menus and product catalogues, displaying WooCommerce products and their categories etc.
As to the web store development, both systems make it possible to complete the task and ensure high end result. Webflow comes with the built-in eCommerce engine, while Elementor allows starting web stores via WooCommerce plugin integration. This makes it possible to use this feature with regard to users’ needs.
Third-Party Integrations and Special Features
Webflow abounds in features, tools and design customization elements that make it prevail over the competitors. As mentioned above, it’s somewhat oversaturated with tools and features that give it CMS-like features. The system has much to offer to web design experts, thus letting them create one-of-a-kind projects. It comes with an advanced HTML/CSS editor, extensive blogging, integration and website promotion options. The website builder seamlessly integrates with a number of external services like Zapier, After Effects, Lottie and many more. These integrations give your project high end performance and excellent design. Lightbox gallery creation and integration is another advantage of the system. It’s up to you to pick images and videos you wish to present to the target audience as a Lightbox gallery. This will boost your customer engagement rate and website popularity in general.
Elementor comes with a set of features needed to successfully complete a broad range of web design tasks. The list of features encompasses the development of popup forms, eCommerce projects, landing pages, custom website sections and what not.
What’s important, the system is compatible with all WordPress themes. No matter what template you pick for your project, it will seamlessly work with it, be it a free or a paid theme. The system grants multilingual support as it is currently available in over 20 languages. Additionally, users can pick the option allowing them to translate the project into those languages that are not included into the list.
Elementor lets you create engaging websites via the use of interactive animation tools and features. They make it possible to create scroll animations and hover effects that give the projects unique and stylish look. When talking about Elementor functionality, we can’t but mention multiple integration features the system offers. Among the most popular third-party services the system integrates with, it makes sense to mention MailChimp, ActiveCampaign, ConvertKit, HubSpot, Campaign Monitor, Zapier, Adobe TypeKit, Discord, GetResponse, Drip, MailerLite, Slack, Custom Icon Libraries etc. Additionally, the system features advanced social media options and tools. These include share buttons, blockquote, social icons widget, Facebook embedding options, Facebook page and comments, Facebook button and more.
Elementor also offers a popup builder, which allows creating and integration popup forms for better website performance and high end user targeting options. There is also a professional theme builder and integrated WooCommerce builder, which allows launching and managing web stores. By the way, you can also create and manage web stores due to the integrated eCommerce platform, which allows using popular apps and widgets to create advanced price tables, adding menus and product catalogues, displaying WooCommerce products and their categories etc.
The website builder grants access to multiple marketing features that contribute to quicker promotion of ready-made WordPress projects. What you can do with the system is launching professional landing pages, creating professional online forms via form widget integration, adding a rotating user testimonial carousel and a rating star widget, integrating a countdown timer into your project. You can also embed action links that grant access to popular messengers like WhatsApp and other services, namely Google Calendar, Waze and many more.
Finally, the website builder makes it possible to apply a broad range of interactions, such as scrolling effects, CTA widget, animated headlines widget, hover animations, flip box widget, entrance animations, parallax, 3D tilt and mouse effects to mention a few.
When it comes to the functionality and external integrations, both systems have much to offer. Webflow, however, is a more feature-laden platform as it grants access to a powerful, versatile and effective set of features. The website builder also allows creating different types of projects for various platforms, while Elementor is compatible with WordPress templates only.
Webflow template collection is pretty impressive and versatile, which is clearly seen in multiple Webflow examples. Currently, the template gallery of the service encompasses over 200 professional designs, all of which feature high end quality and responsive layout.
The number of Webflow templates, however keeps increasing with every passing year as the developers of the system pay much attention to its development.
The website builder has free and paid premium designs, even though, there is no big difference between them, according to the experts’ opinion.
As of today, there are over 30 free templates. As to the paid one, their cost ranges between $24 and $79 per theme. An interesting aspect is that the website builder lets you pick several template options for different pages, including Homepage, Services/Products, Reviews, Contacts etc.
When choosing a template, you can have a look at it in details by using the Preview mode. If you don’t like the available templates for some reason, Webflow lets you pick a blank canvas to further customize it from scratch and get an absolutely personalized website design.
Elementor is provided as the all-in-one design set that comes with over 80 high end design tools. This makes it simpler to create an absolutely free website from scratch, including the development of 404 pages, search pages, footers and headers, web archives and other important website elements.
If you have an intention to use a ready-made theme, Elementor allows doing that as well. Its template collection involves lots of popular page types, such as landing page and portfolio layouts, service/product sections, contact forms etc. choosing a ready-made theme doesn’t mean that you won’t be able to customize it as you like. The system grants access to its dashboard, where you can add new elements, move and change the positions of content blocks and complete other design-related steps. To give your website exclusive look, the system allows integrating background videos, modifying their settings and display options.
The website builder makes it possible to control the way your project looks by previewing its design in different screen mods and dimensions – both desktop and mobile. If you are satisfied with the result and wish to save it, Elementor grants access to the “Save” button to let you save your template for future projects.
Both website builders excel at design customization. They make it possible to start and manage professional and feature-laden projects. Webflow, however, comes with a more extensive template collection, while the amount of its integrated design customization options definitely exceeds its competitor. In this respect, Webflow prevails over Elementor.
Webflow vs Elementor: General Pricing Comparison
Webflow pricing policy is versatile and quite affordable. There are several subscription options to choose from. Just like Wix and lots of other modern freemium systems, the website builder has a free plan, which never expires and several premium subscriptions. Free plan works well for testing the system, but it will hardly be a nice pick for the development of feature-laden projects. This is because a free plan comes with certain system limitations that don’t let you get the most out of the platform’s feature set. Thus, a free subscription does not remove the ad banner of the system from the website and it does not offer code exporting feature.
Speaking about paid plans, Webflow offers two large groups of subscriptions. These are Site and Account plans. Each of them, in its turn, comes with a more detailed plan specification. Have a look at them now.
Site Plans are as follows:
- Basic – $12/mo (works nice for simple websites that don’t require the use of CMS) – 500 form submissions, CDN availability, domain connection, free SSL certificate connection.
- CMS – $16/mo (nice choice for blogs and other content-driven projects) – 1000 form submissions, 2000 CMS items, limited CMS API, 3 content editors, site search.
- Business- $36/mo (works well for a high traffic marketing project or a full-featured blog) – full CMS API, advanced global CDN, unlimited form submissions, 10 content editors etc.
eCommerce plans, in their turn, include:
- Standard – $29 (great for new businesses that have to be promoted on the web) – all features of the CMS plan plus custom checkout and shopping cart, 2% transaction fee, email customization, integrated CMS for blogs.
- Plus – $74 (works well for larger businesses that require extra features) – all features of the Business plan plus unbranded emails, 10 staff accounts, zero transaction fee.
- Advanced – $212 (perfect solution for users, who intend to scale and reach new heights for their online businesses) – all features of the Business plan plus 15 staff accounts, unlimited yearly sales volumes and more.
Account plans are subdivided into two types of subscriptions as well. These are Individual and Team plans. Individual plans include:
- Free – $0 (includes everything you need to get started with Webflow) – client billing, 2 projects, free staging.
- Lite- $16 (lets you export website code and unlock extra pages for your unhosted projects) – code export, unlimited project transfers, 10 projects, enhanced staging.
- Pro – $35 (great choice for freelancers and web designers, who need more projects and look for premium features) – unlimited projects, White Labeling, site password protection.
As to the Team Plans, these are as follows:
- Team – $35 per person (lets you make use of shared website access and team collaboration options) – all Pro plan features along with client billing option, code export, team dashboard, enhanced staging etc.
- Enterprise – the cost is individually discussed with Webflow experts (this especially concerns the teams of 25 users and more) – all features of the Team plan plus unlimited projects, team dashboard, White Labeling, site password protection etc.
Webflow has a great option for freelance web developers. It unveils an opportunity to start and design websites without paying for the service use. Insted, freelancers may entrust the billing aspect with clients they work with. This is the best way to save the budget and to avail professional result.
Elementor is absolutely free to download, install and use. The system, however, sets certain functionality limitations to those users, who remain on the free plan. If you intend to get more flexibility and advanced functionality, the system allows choosing from three paid subscriptions. These include Personal, Business and Unlimited Plans. The main distinction between them is in the number of websites a user can create, amount of widgets and templates offered at a certain cost. Listed below are the terms each plan offers:
- Personal Plan ($5/mo) – single website, 300+ Pro templates, over 50 widgets, 1-year support and updates, WooCommerce widgets, theme and popup builder.
- Business Plan ($9/mo) – 3 websites, 300+ Pro designs, over 50 third-party widgets, 1-year support and updates, theme and popup builder, WooCommerce widget integration.
- Unlimited Plan ($17mo) – unlimited number of websites, over 300 themes, 1-year customer support, popup and theme builder, more than 50 widgets, WooCommerce integration option.
Elementor pricing policy is quite affordable and each user has an opportunity to pick the subscription that works best for his/her web design needs.
As to the pricing aspect, Webflow is somewhat more expensive as compared to Elementor. At the same time, the website builder offers more versatile and extensive choice of plans, which lets users pick the subscription that works best for their project type. It also offers more advanced feature set, which eventually allows launching a feature-laden project.
Webflow vs Elementor: Which One Is the Best for SEO?
Webflow-powered websites are well-optimized for the search engines. The website builder allows manually setting up your website SEO parameters with regard to the goals you set. Among the characteristics you can fill out for separate website pages as well as for the entire website, it makes sense to mention titles, descriptions, ALT tags for images, keywords. The website builder automatically generates a sitemap for your project and it also offers API access to those web developers, who work on their projects. What’s more, the system lets you connect Facebook and Google services, enable user IP anonymization feature, integrate CSS/HTML codes etc.
Elementor doesn’t have integrated SEO functionality, but it allows setting up and configuring external SEO plugins. There are many of them out there and you can always pick those that come up to your website optimization needs. The most popular WordsPress SEO plugin is Yoast SEO that lets you fill out the required parameters, mainly the metadata, with regard to your needs. Apart from traditional SEO settings, you have an opportunity to set up a human-friendly URL for your website here. Additionally, you can integrate other plugins for better search engine optimization of your project.
When it tackles the SEO aspect, both website builders let you set up the major parameters for your website to ensure its quick and easy promotion in the search engines. Elementor, however, grants more flexibility and freedom of choice due to extensive WordPress integration options.
Webflow vs Elementor: Which One Is Better for a Small Business Website?
Webflow works great for small business website development. The website builder offers an integrated set of tools and features that allow completing even the most complicated tasks. There is access to dozens of quality templates here that tackle the business niche. Even if you’re not satisfied with the theme you have initially picked, you can always switch to another theme available in the collection. Likewise, there is access to multiple design customization tools to give your project high end look. With Webflow, you can set up a web store, if you run an eCommerce business and there is also an opportunity to connect and customize a blog to your project here. Availability and diversity of third-party integrations contribute to better performance of your business project, while code editing options lets you get the most out of your website design.
Elementor is a pretty nice choice for small business website creation as well. The website builder lets you pick from multiple themes to get the one that works best for your niche. There is also an opportunity to create popup online forms here, making use of the integrated popup form builder available in stock. The system lets you create any number of customer website sections to further customize them in the editor and there is also a possibility to give your project eCommerce focus due to the extensive integration options the system implies. The website builder grants access to the set of third-party services (like Drip, MailerLite, Slack, Custom Icon Libraries, MailChimp, ActiveCampaign, ConvertKit, HubSpot, Zapier etc.) you can integrate into your business project if required.
Speaking about small business website creation, both website builders let you start and run the one. Webflow allows choosing from multiple tools and features available in stock, while Elementor stands out from the crowd due to its powerful integrations. This is what makes the system a more flexible and functional option.
Which One Is the Best for Portfolio – Webflow or Elementor?
Webflow offers a pretty extensive set of features and tools you can use to start a portfolio website. Apart from the rich template selection, the system allows connecting a blog to your project to encourage user interaction. If you plan to sell your works/services, there is a perfect opportunity to set up a web store with the system. Due to the abundance of third-party integrations and extensions (such as Zapier, After Effects, Lottie and more), everyone has a chance to give a portfolio website the expected performance and visual appeal. Lightbox Gallery integration is another advantage of the website builder. It lets you pick videos and images you would like to showcase to the target audience. This is a surefire way to boost portfolio popularity and customer engagement rate.
Elementor allows starting a quality portfolio website, granting access to numerous tools and integrations. The plugin is compatible with all WordPress themes, both free and paid. This means that there is an opportunity to pick the best template for your exquisite portfolio project. What’s more, Elementor currently supports over 20 languages, which allows making your portfolio multilingual, thus growing your potential customer base. The plugin stands out from the crowd due to its enhanced visual customization and inline editing options. It’s up to you to change the positions of blocks and sections on a page without any coding required. All the edits you make are displayed in the live mode, which lets you control your portfolio design. Availability of more than 800 fonts and over 80 high end design elements contribute to exclusive portfolio look. This is a must for this type of project. Another Elementor feature that is worth user attention is its vast integration options. The plugin allows integrating numerous third-party portfolio extensions, including Go Portfolio, Easy Portfolio, Essential Grid Premium WordPress Plugin Nimble Portfolio and more.
If you are right about to set up a portfolio website, you can equally pick Webflow and Elementor to get started. Webflow boasts an extensive set of tools and features that are a must for a portfolio website. Elementor is known for its powerful visual editing options and integrations that will give your project high end design and exquisite functionality.
Key Differences Between Webflow and Elementor
|Ease of Use:||Webflow is a DIY website builder, that is known for its powerful features and web design tools that make it similar to popular CMS. It takes patience, time and skills to explore the platform and start working with it.||Elementor is a drag-and-drop plugin for WordPress, which allows starting and managing different types of projects without CSS or HTML code access.|
|Functionality:||The website builder delivers powerful integrated functionality. It is possible to deeply customize a project via code editing here. Additionally, the system is known for its advanced integration options that let you start different types of simple and complicated projects. These include blogs, portfolios, eCommerce websites, business projects, landing pages etc.||The plugin boasts excellent functionality. It allows for numerous external integrations. There is also access to the online popup form builder, WooCommerce features, inline editing options, multilingual support etc.|
|Design:||Webflow offers more than 200 responsive templates. They are completely customizable. The themes are free and paid and there is an opportunity to pick a blank design to customize it from scratch.||Elementor is compatible with all WordPress themes. This lets you pick the one that fits your project needs most. There is also a rich choice of ensign customization tools, enhanced typography options, hundreds of fonts and dozens of exclusive design elements. The plugin also boasts versatility of scrolling effects, hover animations, 3D tilt and mouse effects, entrance animations, CTA and animated headline widget as well as other design-related effects.|
|eCommerce:||The website builder allows setting up and running web stores. It comes with a feature-laden eCommerce engine, which grants access to integrated features and tools.||The plugin lets you start a web store due to powerful WooCommerce options. There are plenty of settings you can set up here to start selling online.|
|Blogging:||Webflow is a powerful blogging system. It comes with an integrated blogging engine. This makes it possible to set up, customize, edit and then promote personal and business blogs.||With Elementor, you can set up and manage a nice blog. What you need to get started is to create a project with WordPress and then switch to the Elementor editor to customize and edit it.|
|Small Business:||The website builder makes it possible to launch a small business project. Along with powerful customization options and availability of professional business templates, there is a perfect opportunity to integrate statistics tracking tools, third-party extensions and other features that ensure high end result.||Elementor grants access to business-related themes, popup form builder, multiple integration and plugins that allows for quality small business website creation.|
|Pricing:||Webflow has a free plan, which comes with restrictions. There are also two groups of paid subscriptions – Site and Account plans – that also fall into smaller groups. The cost of paid plans starts with $12/mo.||Elementor is initially a free plugin, which means that you can download and install it at no cost. To get the most out of its functionality, though, you will have to upgrade to one of the paid options. Their cost starts with $5/mo for a single website.|
|SEO:||Webflow unveils extensive SEO options. It is possible to set up the main SEO settings here for separate web pages and for the entire website in general. The system offers API access to web designers and it also automatically generates the sitemap.||Elementor doesn’t provide integrated SEO functionality, but it allows setting up external SEO plugins. All websites created with the plugin are SEO-friendly in the long run.|
|Customer Support:||Webflow University, extensive knowledge base, blog, video tutorials, email, live chat, forum.||Informative knowledge base, Help Center, FAQs, Premium customer support|
Comparison Conclusion: Which One Is Better?
The decision to choose between Webflow and Elementor is not quite difficult as each website builder services a certain goal and comes with a distinct set of features. However, each system has its specifications and unique parameters users should be aware of, when proceeding to the web design process.
Webflow – is a feature-laden website builder, which makes it possible to start and manage different types of websites. The system is complicated and somewhat overwhelming for first-timers as its major focus is placed on professional web developers.
Elementor – is a popular web page builder, which is used to create quality, visually-appealing and customizable WordPress templates. The system is free yet it requires preliminary download and installation. It comes with a distinct set of features and tools needed to start a worthy and functional WordPress project.
When choosing between the systems, we recommend starting with Webflow. If you realize that it does not come up to your needs for some reason, it will be possible to seamlessly switch to WordPress, install Elementor and keep working with it.