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Webflow vs Divi: Which is Better?

Webflow vs Divi: Which is Better?

Webflow and Divi introduce two different classes of website builders. Despite the fact, they serve the same goals, which are to help users create sites of different types including small business, eCommerce, and more, they actually target two different target audiences in terms of technical background and experience.

Webflow is a tool that targets professional web designers and developers. Platform users should have a clear understanding of how the web system and design work. The software has proved to be powerful enough in terms of maintenance and support. Apart from professional web design instruments, it additionally offers extra features that include Amazon-powered hosting, CRM integration, and more.

Divi is mainly a WordPress theme builder. Unlike many other platforms of the same type that require separate downloading and installation, the software can be accessed online right through the browser. This fact adds more flexibility to the tool designed for non-technicians. Experienced users will also like the ease-of-use and flexibility to build a digital store, business card, or blog.

The key difference between the two platforms is the fact that Webflow was developed for experienced designers who do not appreciate the lack of customization tools delivered by all-in-one solutions. On the other hand, Divi offers a simpler and faster way to build and deploy a ready-to-go-site with a bunch of integrated options. So, which platform is better and why? Let’s find it out.

Website Builders Comparison Chart

Our score:          
Best for:Portfolios small business, eCommerceBuilding exclusive themes for WordPress sites
Templates:25 free templates + premium templatesOver 1,000 mobile-friendly templates
Technical Support:eBooks, Forum, Community, video tutorials, setup guides, experts for hireLive Chat, Facebook, Twitter
Blogging Options:Custom blogging feature with post-management, design, and SEODivi Blog Module
SEO Options:Access to sitemap and robots.txt, meta titles, descriptions, search engine previewNo
Pricing:From $0 for a Starter plan to $212 for Advanced eCommerceAnnual price $89 year. Lifetime license – $249
More info:Webflow Review →Divi Review →

Webflow vs Divi: General Overview

Webflow vs Squarespace: General Overview

Webflow is a comprehensive solution that is to empower professional designers and developers providing full control over the website’s CSS, HTML, and JavaScript. On the other hand, it comes as an all-in-one solution that lets newbies create sites from scratch without coding. It also has a collection of ready-to-go templates in addition to a trusted server solution in addition to a custom domain provide with each plan.

The platform was launched in 2013. Like its main competitors, it was initially developed as a SaaS application to help users build responsive websites using a browser-based visual editor. The system is able to automatically generate HTML, JavaScript, and CSS and provides full access to the template’s source code.

Webflow has evolved over the users becoming a more flexible solution that works great whenever you want to create a digital store, small business, portfolios, or other types of websites from the ground. 0.3 % of all websites around the globe are built using Webflow. They include some of the biggest industry names including MTV, Dell, CBS, NASA, and others.

Divi is a browser-based theme builder to create custom templates for WordPress websites. It was launched the same year as Webflow in 2013. The main goal was to target newbies who want to develop websites from scratch without coding. At the same time, the system provides full control over the source code letting professional developers implement exclusive web design elements, features, or functions.

Those who do not want to get involved in the development process can opt for ready-made themes with integrated features depending on the type of website you want to create. The collection includes more than 1,000 layouts that refer to various business niches including eCommerce.

Both platforms might be a good choice for professionals and newbies. However, Webflow looks like a more comprehensive solution with expanded flexibility, hosting, domain, and wider audience to target while Divi is only for building WordPress themes.

Webflow vs Divi: Which One Is Easier to Use?

Webflow vs Squarespace: General Overview

Webflow was developed with professional web designers and coders in mind. You will notice it once you have entered the dashboard (that loks a bit similar to Adobe products like Dreamweaver or Muse). It may take much time to figure out how everything is working inside. Luckily for non-technicians, the system uses drag-and-drop functionality to make the building process easier. Besides, there is a selection of pre-designed themes if you do not want to create a new layout from the blank.

Webflow registration

To start using the instrument, you will need to sign in. Use either traditional registration form with your email and password to provide or register instantly with a valid Google account. The system will try to define, which type of site you need as well as your technical background level. You will be asked several simple questions to understand what kind of functionality to offer. You will need to indicate your project type or if you have previous building experience.

Webflow registration

Once you have completed the registration process, you will be automatically forwarded inside the browser-based online editor. The first impression is as if you are inside Photoshop. The dashboard contains numerous different tools that are hard to figure out from the start.

Like Pinegrow, the system provides a selection of different elements and layouts. They include grids, media, forms, eCommerce, forms, and more. Each element sits in a separate box that can be edited. Actually, every small thing can be edited with Webflow. We will show the process in details a bit further in the “Design” section. Speaking about ease of use, you can easily upload images, change block positioning, edit content, add new elements, etc. But if you dive deeper into the customization process, it may look a bit more challenging without previous building experience.

Webflow editor

Divi is a browser-based WP theme builder. This fact lets the software stand out from other theme builders that require additional download and installation (like TemplateToaster). The platform comes with inline editing, which means all your changes are automatically right in your browser. The bad news is that it is not an all-in-one solution like Webflow. A user will have to take care of domain and hosting separately.

As for the ease of use, the software comes with WYSIWYG technology making it easy to create responsive WordPress themes without coding. Just like its competitor, the system offers a selection of ready-made blocks that are editable and can be customized inside the dashboard. Users have a faster option to go live. All they need is to choose a pre-designed layout that is ready-to-use and go live.

Divi Module

To sign in, you will also have to complete a fast registration and choose the type of website you want to create. Newbies may start building a new structure with ready-made headers, CTA blocks, forms, countdowns, and other page elements, Professional designers will appreciate a full control over layout HTML/CSS to implement custom sections and features. However, Divi will also require some time to get used to the control panel.

Both platforms are pretty hard to get started due to a rich option of instruments, elements, and tools to use. Newbies can be overwhelmed at first. At the same time, both website builders offer ready-made templates to get started. However, Webflow might still be a bit harder to work with, especially for people with zero building experience.

Webflow vs Divi: Design and Flexibility

Webflow vs Squarespace: General Overview

What makes both of these website builders so cool is the total control over the source code. In other words, professionals can create a 100% unique design to stand out from competitors even with a typical template used by millions of website owners. The only downside for Divi users is that their templates can be used with WordPress only. But does it actually a downside? Let’s figure it out.

Templates Editing

Webflow is a drag-and-drop website builder that also combines some features of a typical CMS. What’s more, it has a built-in content management system that lets users take control over pages, blog posts, articles, and website assets. In spite of complex coding languages or out-of-date blog-centric content structures, the software offers customizable layouts also known as schemas. So, you can design a page structure of your own using editable modules – almost the same like with Webydo.

Webflow drag-and-drop editor

Users can do everything possible with the content and page sections. The software offers advanced typography options, content formatting to make it more SEO and user-friendly. You are free to change colors, edit images, implement dynamic design features, animation, etc.
Webflow drag-and-drop editor

Those who are not eager to dive deep into the editing process can opt for a selection of pre-designed templates. There are about 25 free themes that refer to small business and portfolio types. There is a separate eCommerce template collection as well as several paid layouts for those who look for exclusive design.
Webflow free template

By the way, the system lets you identify your particular style right from the start before you begin the editing process. Users will be able to choose a suitable color scheme and styling to be automatically implemented to a chosen mockup or a blank page. The platform comes with support for HTML5 and CSS3.

Divi has a wider selection of themes that include more than 1,000 templates. They refer to a particular category making it simple for users to choose the most suitable one. All layouts run well on various mobile devices.

Divi Layout

As for the editing process, it is based on using different page elements and blocks as well. They can be placed anywhere on the page as well as resized and customized with the help of available tools. Here we have advanced styling options that include not only typography but also visual effects, contrast reduction, brightness settings, etc. Besides, users will have full control over the template’s CSS/HTML.

Mobile Editing

Webflow makes it possible to adapt your future website to various mobile devices and screen dimensions. You can switch between several modes that come with the same editing functionality. Users will be able to change blocks that will be automatically implemented for a smartphone, tablet, or desktop.

Webflow mobile editor

Divi also has a mobile editing option with a chance to change the elements you need. In the section settings, you can choose Design tools and customize margins, paddings, and more. There is an opportunity to go to the mobile ode and implement separate configurations for the website mobile version.


Webflow comes with a comprehensive eCommerce option that provides full control over product management. Not such a top-level than of Shopify, but it also worth using. The system has an integrated eCommerce setup guide inside the dashboard. It helps users to configure and launch a fully-featured digital store. You may either create a new shop from the blank or edit one of the available eCommerce templates.

Webflow ecommerce

The main merchant options include currency, shipping, and tax settings. Besides, you will be able to design and add a shopping cart of your own. The product and checkout pages are also free to edit and customize. The settings let you enable SSL encryption, add suitable server solution, add various payment providers, and more.

Divi makes it easy to create digital stores but only with eCommerce-oriented templates. Most of them already have built-in shopping carts or product page templates. However, to manage them, you will need to have the WooCommerce plugin installed and set up.


Webflow boasts a powerful blogging feature that comes along with advanced post settings and could be compared with WordPress functionality or it’s visual plugin – Elementor. First of all, you will be able to design each new blog post from scratch. Apart from custom fields, main and thumbnail images, you will be able to add new fields such as video links, emails, rich texts, references, files, colors, etc. Besides, you have full control over the post management with a chance to edit links, drag-and-drop images, enabling featured articles, so on.

Webflow blogging

Divi has a separate blogging module. It can be added with a click and placed anywhere on the website. The system lets users manage content (publish articles, add media files, manage the number of posts, etc.), customize design and overlays, edit SEO settings, change typography, work with text formatting, and more.


Webflow has an integrated CMS that makes it possible to create any web design structure. Users will be able to manage content right on the page. You can write, update, and save texts and media files that will be automatically saved thanks to the inline editing. Moreover, users may develop separate content types for each page as well as design the content structure without coding.

Divi is a WordPress theme builder. It means that content management will be handle through the custom WP CMS. The system is very intuitive. It lets you manage every piece of content as well as pages, categories, and subcategories. You can create new sections, add menu items, format texts, and more without special technical skills.

Webflow offers more flexibility in terms of eCommerce and blogging. It offers a wider set of customization tools despite the limited template selection.

Webflow vs Divi: General Pricing Comparison

Webflow vs Squarespace: General Overview

Webflow offers several pricing models depending on your project goals and needs. They include Site and Account Plans.

The first model includes two major options:

  • Site Plans with 4 different packages designed for content-based and small business websites. Users may choose from Basic ($12 per month), CMS ($16 per month), Business ($36 per month), and Enterprise plans. They all include up to 100 pages, custom domain, SSL security, advanced SEO control, etc.
  • eCommerce plans for merchants with 3 major packages. They include Standard ($29 per month), Plus ($74 per month), and Advanced ($212 per month) plans.

Webflow website prices

Account plans are also divided into two categories. They include:

  • Individual Plans with Starter ($0), Lite ($16 per month), and Pro ($35 per month) package.
  • Team Plans start at $35 per user.

Webflow ecommerce prices

Hosting is already included in the price. Users may want to have premium templates that cost from $24 to $79.

Divi offers both a life-time license and an annual subscription. You may pay $249 only once and use the software for as long as you want. The second option is to pay $89 per year. Both packages guarantee unlimited features and access to the system’s functionality.

The bad news here is that Divi websites additionally require domain and hosting. However, WP-optimized server solutions can be a good and affordable way out. For example, Bluehost delivers WordPress-recommended hosting services starting at only $2.95 per month. The price includes website integration with CMS, automated updates, advanced security features, improved performance, and more.

Opting for an all-in-one solution like Webflow is a more time-consuming solution. You have all the needed features in the pack with a chance to switch between plans as your business grows.

Webflow vs Divi: Which One is the Best for SEO?

Webflow vs Squarespace: General Overview

Webflow ensures total control over the website SEO. The configurations can be adapted to each separate page in its settings. Users can add meta titles and descriptions as well as preview the way they will appear in search engines. Formatting options make it possible to indicate H1, H2, h3… headings, set bulleted lists, content grids, and more.

Webflow seo

Once you have opted for the available paid plans, you will have a chance to ensure better website SEO optimization. Users will get access to the site’s robots.txt and sitemap. Moreover, the project can be seamlessly integrated with Google Analytics and Search Console as well as some other major Google services.

Webflow seo

Divi is more a theme builder. It was mainly developed to create WP themes but not to optimize the website with the content. The platform itself cannot help with SEO optimization. It will only work together with WordPress plugins that require additional installation and configuration.

Webflow is a better option to create SEO-friendly websites, optimize pages, and create more user-friendly content without opting for third-party tools.

Webflow vs Divi: Which One Is the Best for Small Business?

Webflow vs Squarespace: General Overview

Webflow was created with a focus on small businesses and enterprises. Like its key niche competitor – Wix, It is a good option for small companies and individuals who want to establish their web presence with a professional portfolio or highlight their services. At the same time, it works well for growing enterprises (see the compilation of the best Webflow website examples). There is a selection of small business templates.

They will fit everyone from independent architects and photographers as well as dentists, law firms, financial institutions, real estate companies, and transport. Each template comes with integrated features to ensure effective interaction with the target audience. They include responsive sliders, built-in contact forms, Retina-ready styling for maximum engagement, user acquisition forms, etc.

Divi cannot provide the same flexibility although it has some good small business template options. Users will have a chance to build a good online representation but only when used together with WordPress plugins, additional extensions, and integrated third-party services.

Divi certainly lacks features to offer a full-scale small business solution. Webflow looks like a more versatile website builder with all needed features for companies of any size.

Which One is The Best for eCommerce – Webflow or Divi?

Webflow vs Squarespace: General Overview

Webflow offers expanded eCommerce functionality. It includes not only eCommerce-oriented templates with built-in features, but also a full-scale digital store setup geode with all info indicated there. Each plan comes with Striped-powered payment and reduced transaction fees.

Webflow eccomerce

Additional marketing tools include integration with Facebook and Telegram. Users may also connect Google Shopping functionality in addition to MailChimp for email marketing campaigns. eCommerce plans bring up to 15 staff accounts. They also come with support for Apple Pay and PayPal, automatic tax and shipping calculation, etc.

Divi does not have its custom eCommerce functionality. However, as a part of your future WordPress website, it can be fully integrated with WooCommerce. The plugin comes with an advanced product management system where you can customize and edit product pages, add new items, create categories, set payment gateways, so on. The plugin itself is free. However, with a growing store, you will definitely need extra extensions and paid services.

Divi will let you sell online only when used with WooCommerce. Webflow is a more flexible and stand-alone eCommerce solution to create digital stores and start selling online right away.

Which One to Choose for Blogging – Webflow or Divi?

Webflow vs Squarespace: General Overview

Webflow comes with an amazing blogging feature that lets you do literally everything with the blog posts you have. First of all, you can create a custom post structure that differs from typical grids. Secondly, you can edit each post SEO to benefit from higher ranks. Besides, users can easily add new custom fields to make each article as engaging as possible.

Webflow blogging

Divi also has a great blogging feature delivered by its blogging module. It comes with editable design elements that can be easily customized. Users may choose the way blog posts will look like on the page as well as change their initial layout.

Although Divi has a powerful blogging feature, it lacks such core elements as commenting and social sharing. Webflow appears to be a more comprehensive solution for bloggers.

Key Differences between Webflow and Divi

Ease of Use:Requires technical skills. Access to CSS, HTML, and JavaScriptAn open-source theme builder that is good for non-technicians and experienced users.
Functionality:Integrated CSM, custom modules with page elements, mobile editingFull access to templates CSS. Drag-and-drop feature.
Design:Free and paid templates, pre-designed layouts.1,000+ mobile-friendly templates. Mobile and source code editing.
eCommerce:Product management, store setup guide, automated tax calculations, integrated payment gatewaysCustom Shop module with baseline product management. Works with third-party services and WooCommerce as the major product management tool.
Blogging:Advanced article management, customizable post structure, extra custom fields to addBlog module, post management, editable layouts.
Small Business:Small business-ready templates, user acquisition forms, email marketing, social media integrationBaseline page sections, contact forms, info, and CTA blocks.
Pricing:Various pricing models. Separate plans for business and eCommerce. Free Starter plan.Lifetime ($249) or annual ($89 per year) billing. Demo account.
SEO:Advanced SEO settings with access to edit sitemap, integrated Google Analytics, etc.No custom SEO fields to edit.
Customer Support:Automated video tutorials, local forum, eBooks, wide social media presenceOnly Live Chat Feature and a social media community with some video tutorials.

Comparison Conclusion: Which One Is Better?

Haven’t made up your mind, which website builder to choose? Make sure the platform meets all the project requirements and business goals. Besides, you should be 100% sure you can handle the building process.

Webflow is a platform designed with developers and professional web designers in mind. Despite the fact it may still be used by people with no coding experience, it will be hard for them to figure out how the system works. On the other hand, the tool ensures total control over each and every building stage. What’s more, it is an all-in-one solution that works for small businesses, eCommerce, and other website types.

Divi is a good solution for people who plan to use WordPress. The tool actually lets you create unlimited responsive WP themes without knowing how to code. Besides, it offers good eCommerce and Blogging functionality with its custom modules. The main downside is that it works only with the WP CMS and additional plugins to launch a fully-featured website.

Webflow vs Divi: Which is Better?
  • Perfect for experienced pros.
  • Advanced Blogging and eCommerce.
  • Comprehensive mobile editing.
  • Amazon-powered hosting.
Webflow vs Divi: Which is Better?
  • More than 1,000 responsive themes.
  • Custom Shop module.
  • Advanced blogging feature.
  • Unlimited custom WP themes.

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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