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Today, most web designers simply outsource the coding part of their projects, first using a sophisticated design software like Illustrator or Photoshop to create the design itself. This makes websites more expensive, time- and effort-consuming.

Ease of Use: 7/10
Features: 9/10
Design: 9/10
Tech Support: 9/10
Pricing: 8/10
Overall Score: 8.6/10

Riding the increasing demand for code-free web design tools (please don’t confuse those with drag-and-drop site builders for newbies), many web design companies start developing their own code-free design applications. Many of these are then shared with the world.

We’ve already had the pleasure of discovering some of them, namely Webydo and Adobe Muse, and today we bring you a review of Webflow.

The Mountain View-based company was founded by brothers Vlad and Sergie Magdalin, along with CTO Bryat Chou. “This has been a ten-year journey for me personally,” Vlad says. The brothers had previously worked at Intuit, where they developed Intuit Brainstorm – the first enterprise SaaS project of Intuit.

Webflow is an in-browser design studio for professionals who want to build sites for their clients without having to code. Since its launch in 2013, it has been used by known design teams, along with more than 10,000 other users.

Who is it for? Similar to Webydo and Adobe Muse, Webflow is being targeted not at small businesses – the way a number of visual site builders are – but rather at independent designers, teams and agencies who build websites for clients.

1. Ease of Use

Though intended for professionals, Webflow offers a pretty intuitive editing interface that comes with a set of standard web components (including text blocks, links, lists etc.) and an array of customizable widgets (slider, social media icons, embed etc.) that you can drag into the page’s structure. You can publish your site immediately upon completion.

Webflow Editor

What I like most about this platform is that Webflow’s editor doesn’t abstract away HTML elements or CSS elements, like most visual site builders do; it simply provides users quick access to manipulating them.

You can easily organize all of your pages using the ‘nested folders and subpages’ feature.

2. Feature Set and Flexibility

Webflow isn’t a static platform. This website builder presents itself as the first visual content management system and a blogging platform. This means it can be used as a starting point for a WordPress site, or for creating static brochure-like responsive websites.

In terms of features, it’s rather flexible. Its editor combines the ease-of-use of DIY sitebuilders and the power of top-notch web design tools. The advanced HTML and CSS features of Webflow are hidden by default in the editor, but can be toggled on.

Mobile optimization. With Webflow, you can easily preview the design for mobile (portrait/landscape), tablet, and desktop viewing. Just switch the canvas to a different device and fine tune your design in the What-You-See-Is-What-You-Get mode.

Webflow Mobile View

Mobility. As opposed to most DIY sitebuilders that only run on their own servers (=you can’t move your site elsewhere), Weblflow allows you to simply export the generated code and take it where you want. This mobility is what makes Webflow stand out. While with most website builders you’re locked in their servers, Webfllow lets you export the site to send it to a developer for extended customization, for instance.

Custom typography. Webflow allows you to add Google Fonts, Adobe TypeKit Fonts, and even upload your own custom fonts.

Webflow Typography

Customizable responsive layouts. You’re not limited when it comes to layouts either. While most site builders don’t let you change the site’s layout (you are limited only to dragging site elements to the given containers), Webflow provides fully customizable templates.

Email forms. Webflow makes it easy to create complex forms.

Webflow Forms

Custom interactions and animations.  It only takes four steps to create a custom interaction:

  1. Set initial appearance – choose how your element will appear before the page loads (optional).
  2. Choose a trigger – decide what event or what kind of action will initiate an animation.
  3. Combine CSS and transitions.
  4. Apply globally. Select an element, go to element settings and apply the interaction.

Collaboration. Webflow also enables users to work collaboratively (this option comes within their Team plan starting at $70/month).

3. Designs

With Webflow you can start from a blank canvas or using a ready template. There’s a collection of free and premium templates to choose from. Free templates are few, but nice.
Webflow free Templates

Each design comes with a detailed description and is 100% customizable. Premium templates range near $49.

Webflow Premium Templates

4. Customer Support

Webflow is a client-centered company. They offer an impressive support center comprised of articles, video tutorials and forums. You can also contact them via email. By the way, Webflow Support Center is 100% made using Webflow.

5. Pricing Policy

Webflow has multiple pricing levels for individuals and design agencies. There’s a ‘forever free’ version and two paid plans. There’s also an offer for college students: 75% off if you sign up with your college email address.

Webflow Pricing

6. Disadvantages

Webflow has the potential to be an excellent solution for different audiences, but not until its creators add a built-in content management system to the builder. Otherwise it’s just a handy tool for designers. Webflow could be a great all-in-one web publishing solution.

7. Comparison with Сompetitors

There aren’t many competitors for a service like this. The closest rivals are Adobe Muse and Webydo. But we also compared the editor with some of the most popular website creation options for you to see the differentiating factors.


Well, a new generation of visual, code-free web design tools has arrived, and Webflow is one of these. I can imagine several uses for this site builder: designers/non-tech-savvy individuals using it to create their own static responsive websites; designers who can’t code using it to generate pieces of code for their projects.

Webflow user? Share your experience in the comments!

 It’s free

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Website builders » General list » Review
  • Ginny

    The lack of a content management system (and no parallax animations) is exactly why I decide not to go with them. Once they put these features in, I may heavily consider them.

    • Thank you for your input, Ginny.

    • Hywel Thomas

      They’re in Ginny. 🙂

  • Hi Ginny…have you checked us out? We offer code free Parallax animation and a CMS. If you’d like, I’d be happy to arrange a demo for you. Let me know ~Ryan

  • lucidlive

    @Ginny has parallax scrolling and multi-page layout options. It’s not a classic CMS but if will work for most.

    • We’ll definitely check it out, thanks for your suggestion.

  • Greg

    Be forewarned, I’ve been waiting over 48 for support to solve my issue – which is to only transfer a Micro account to the Personal one. They stumbled, and so now I’m considering on switching to SS maybe.

    • Hey Greg. Sorry to hear you are having problem there! Be sure to take a look at Webydo, We have been reviewed here as well and I’d be happy to schedule a walk through if you are interested. You can reach me at if you are interested. Cheers!
      – Ryan

    • Naweed Shams

      Hey Greg, I’m a Webflow Community Expert, what that means is I’m a paying member but also volunteer my spare time to help out my fellow Webflow members with any design issues. You can also reach me on Twitter for faster replies @naweedshams.


  • Thanks for informative review, I like it even though I also think it will never replace the real pro design doing something really customized when it comes to clients who demand high level quality.

    • You’re right. Site builders will never replace the expertise you get from a proffesional agency. Nevertheless, they are still a great solution for those who just want to build a simple site.

    • ray rivera

      I think this is aimed at Design professionals…

  • Hyaden McLean

    Congrats on the post. What are the limitations of the “forever free” version?

  • Carlos Pinto

    What webflow does is actually perfect for me. I am actually a web engineer that does not have design experience. Webflow allows me to have a starting point and export everything so that later I can customzie it to my liking. Thanks for the review.

  • Shaun

    Way overhyped and not a true solution to web design at all. I’m not downing the program at all, I’m just saying you can do the same things in WordPress with less effort.

    • Naweed Shams

      You’d have to use at least 10 to 15 bloated WordPress plugins to achieve the same features of Webflow which is already built-in. Webflow is hosted by AWS and Fastly which is also used by The Guardian newspaper. Can you visually design a website in WordPress without installing a theme and also add advanced interactions without coding? Remind me once again why it’s overhyped and not a true solution to web design?

  • Hywel Thomas

    I love Webflow, it’s by far the best of the web builders and the only one that allows code export when you want to get down and dirty. PS It now has a full CMS (see comments above) as well as excellent blogging and is beautifully responsive. All those comments re site builders I understand, but this thing will save days of work and you can export and code to your heart’s content if you want to. Stop hating and try.

  • SunshineSunshineSunshine

    I tried to use it, but I got stuck confused on the very first page I tried to create.

  • It’s weird that this article was updated on December 5, 2016 and yet *still* claims Webflow lacks a CMS, when it was launched in late 2015…

  • Naweed Shams

    Hey there, Webflow introduced their Content Management System way before your review date 😉 It definitely kicks WordPress’s butt by miles.