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Volusion vs Wix: Which Is Better for Ecommerce?

Volusion vs Wix: Which Is Better?

With so many different platforms to start an eCommerce project, Volusion and Wix stand out due to their rich feature set and ease of use. They both come as an all-in-one solution to meet the need for beginners and pros. Besides, the two platforms are flexible enough to build digital stores of any size.

Volusion is the leading software designed to meet eCommerce needs. The system has proved to be an industry-leading platform with an integrated store builder that lets users go live with a ready-to-use online shop in just a few clicks. It comes with a simple product management system as well as features to scale your business.

Wix is a website builder created with non-technicians in mind. It offers a fast and simple way to build a new website from scratch using hundreds of eCommerce-oriented templates. Users will appreciate a range of customization and integration options along with advanced promotion tools, reporting instruments, App Market with widgets and add-ons to integrate with a click.

The two website builders have everything you need to serve business needs. However, you may need to consider several important factors when choosing the best option in terms of pricing, feature set, or flexibility.

Website Builder Comparison Chart

Our score:          
Best for:All types of eCommerce projectsSmall, medium, and large shops
Easiness:For beginners + access to CSS/HTMLVery easy
Templates:Predesigned store layouts550+ templates including shops
Technical Support:Phone, Guides, Blog, Email, Help CenterLive Chat, Forum, Help Center, FAQ, Ticketing System, tutorials
Blogging:Blog integration featureIntegrated blogging functionality
SEO Options:Robots.txt, titles, descriptions, image alt attributesAdvanced SEO settings, SEO Wiz
Pricing:From $29 to $299 per month. Prime plan price is negotiableFree to $49/mo
More info:Volusion Review →Wix Review →

Volusion vs Wix: General Overview

Volusion vs Wix: General Overview

Volusion is one of the longest-running website builders. Launched back in 1999, it got eCommerce functionality in 2002. Today, it boasts thousands of business and store owners who opted for the platform to host and manage their projects. The recent stats show that the system processes millions of orders worth around $25 billion.

The website builder comes as a combination of hosting and website building tools gathered in a single package. It means that you do not need to look for a separate hosting provider. The system is available as an all-in-one solution. Unlike other systems of the same type, it lets users sell unlimited products even with the entry plan.

Despite the fact the system was developed with beginners in mind letting them create new sites from the ground without coding, there is still a CSS editing option for experienced users looking for enhanced flexibility. What’s more, the system lets you scale your projects and sell well via different channels including such huge digital marketplaces as Amazon and eBay. Simple app integration and zero transaction fees are among the major advantages for entrepreneurs who need a cost-effective eCommerce solution.

Wix is also an all-in-one website builder with all required assets in one place. Although it is not mainly an eCommerce platform, it still makes it possible to create, manage, and promote online stores of any size. Ease of use is the main advantage here. The system uses AI-driven technologies to let users create new sites in minutes. Besides, you will be able to modify and customize hundreds of predesigned templates with integrated modules, blocks, widgets, and add-ons that let you go online and start selling goods with a few clicks.

The platform has a comprehensive product management system in addition to promotion instruments to keep your customers aware and loyal. Specific plans designed specially for eCommerce and business needs offer a variety of features depending on the shop size and the product volume you want to sell. Besides, the system has a free plan. Although it is not good for processing online payments, it provides an understanding of how the platform works and if it suits you.

Both platforms are focused on different niches including eCommerce. They both come as all-in-one website builders. While Wix might be an easier option to get started, Volusion has all chances to excel thanks to well-rounded and more advanced eCommerce capabilities.

Volusion vs Wix: Which One is Easier to Use

Volusion vs Wix: Which One is Easier to Use

Volusion is a good option for newbies. The platform has proved to be very easy to use. If you still require enhanced flexibility, the system ensures CSS/HTML editing capabilities as well. The website editor itself is intuitive. To access it, you will need to sign in. The registration procedure will take you several seconds.

Volusion DashBoard

The website builder does not have a free plan. However, it offers a 14-day free trial. It will be enough to ensure that it brings all the needed tools to meet your project requirements. Here we have an array of templates and pre-designed themes. Choose the one that applies to your niche and move on to the Style Editor. Users might not like the lack of design and customization options compared to main Volusion competitors. The software delivers baseline typography and styling settings unless you know how to code.

The good news is that you can add your custom logo or even order it from the local pool of professional designers. The last stage is to add products, paste in the relevant texts, upload images, and other media content, connect a domain, and finally go live with your fully-featured store.

Wix is one of the easiest website builders. It has become the #1 choice for millions of beginners and non-technicians. Besides, the software has adapted AI-based technologies that create a digital store for you in minutes considering your business niche, store type, and other crucial parameters.

If you do not like to totally depend on the software, Wix offers other ways to build a shop from the ground. The easiest path is to choose any from hundred eCommerce templates with pre-designed structure and built-in widgets. Users will only need to update texts, replace default background and product images, add items, connect a domain, and publish a ready-to-go store. It will take you about 15 minutes.

wix editor

The second path is to create your own store from scratch. You can either modify the existing template or start creating a brand new structure from the blank. We will describe the process a bit further in the next paragraph. What’s more, the platform has created a separate environment for programmers and developers. Wix Corvid is the ecosystem where you can create your own elements or functions.

Volusion is a simple tool. But it comes with a more straightforward building process while Wix ensures both ease of use and flexibility. It offers more different ways to come up with a capturing and versatile webshop design.

Volusion vs Wix: Design and Flexibility

Volusion vs Wix: Design and Flexibility

Some users mistakenly think that online stores are not about exclusive web design. They opt for enhanced eCommerce functionality instead. However, if you want to make the most of your store in terms of user acquisition and retaining, you need to have both: great design and a rich feature set.

Templates and Editing

Volusion has a good collection of templates. They are all designed with quality and style. Unfortunately, the selection of themes is not as huge as some may expect. Besides, some templates are paid. Free mockups look similar to each other with the same structure and page blocks. Paid themes are more stylish and versatile. But a few users can afford to pay $180 for a template even if it was designed by Volusion eCommerce experts.

Volusion Templates

You should not expect many styling and designing tools as well. Users will be able to change font pairs for titles and texts. On the other hand, access to the source code and HTML/CSS will let you create exclusive designs and stand out. But it will require additional skills.

The editing process is very simple. The system comes with a WYSIWYG functionality. You can easily replace texts, upload images, or change the navigation style that is supposed to improve users’ experience thanks to easy website browsing. As you can see, Volusion pays attention to all the small things that will boost your eCommerce project even despite the lack of design and customization options.

Wix comes with a wide selection of templates. Users can choose from more than 550 options that refer to various business niches. What’s more here you may find pre-designed and ready-to-go stores. All templates are 100% responsive and have a mobile editor to change the way your site looks like on smartphones or tablets.

wix template

All themes can be changed or modified. If you decide to create a store from the blank, you will appreciate a comprehensive page editor. It has a collection of blocks and page sections that can be used separately or combine several elements in one. They may include page covers, sliders, galleries, feature blocks, divides, about sections, and so on.

Users may click on any element to open a separate dashboard with settings and tools to be implemented in a chosen area. You may change blocks dimensions, edit typography and styling, etc. Thanks to the drag-and-drop functionality, it is possible to rearrange sections and place them whenever you need them on the page.

Product Management

Volusion comes with a bit of a different approach to product management. You may keep control over the items on a separate page, which appears to be very convenient. Here you may create new product categories and subcategories, configure product page SEO settings, upload item photos as well as edit their titles and descriptions.

The key benefit here is the support for .csv formats. For example, you can easily download dozens or even hundreds of products without adding them manually. A great feature for big companies with numerous items to be displayed on the website and updated promptly. Moreover, the system has data export functionality that makes it possible to apply different options to a single product (different sizes for the same piece of clothes, item dimensions, etc.).

Wix provides full control over the product page thanks to integrated item galleries with image zooming features, editable product pages, and more. Users will be able to represent items in the most appealing way by uploading product images, editing descriptions, connecting add-ons, widgets, so on.

Users can divide different items into categories and translate product pages into more than 90 different languages. Multilingual sites will let you cover a wider target audience. With Wix, you will be able to sell not only digital but also physical goods, booking services, subscriptions, etc.


Volusion helps to expand sales channels. You will be able to represent your products on some of the biggest digital marketplaces such as Amazon and eBay. Besides, your website will come with support for 30+ different payment gateways that include PayPal, Stripe, Google Play, Amazon Wallet, and others. Unfortunately, the platform does not have a custom widget marketplace although it can be easily integrated with different third-party services.

Wix has an App Market with plenty of widgets and apps to connect with a click. They include email marketing services, contacting instruments, user acquisition tools, apps for reporting and analysis, etc. Besides, merchants will have access to a wide selection of payment options that can be seamlessly connected. Overall, there are 17 different gateways that include Braintree, Stripe, PayPal, and others.


Volusion comes with an extended dashboard to highlight website insights and crucial stats. The system automatically generates necessary data based on visitors’ sessions and the actions they take. You will be able to track sales, compare reports within different periods, collect and store info about your clients, monitor order history, and more.

Wix also has a powerful reporting feature that lets entrepreneurs keep an eye on registered clients. You will also be able to track real-time sales statistics, identify the best-selling items, or connect your website to Search Console and Google Analytics for detailed traffic insights.

SEO and Promotion

Volusion helps to make product and site pages more SEO-friendly. Apart from baseline SEO settings with editable URLs, meta titles, and descriptions, users will be able to manage robot.txt file, add image attributes with focus keywords, and have traffic reports displayed in the dashboard.

The editor makes it easy to add a favicon to increase website recognition among competitors. You can also upload a custom logo or order to form Volusion designers. If you do not have a logo yet, the website builder reserves space for the project moto. Still better than nothing.

Wix also has a Logo Maker tool. It makes it easy to fine-tune SEO configurations and promote your shop with email and ad campaigns, promo codes, coupons, loyalty programs, etc. if you need a professional SEO plan to boost your store ranks, you may benefit from integrated SEO Wizard that will craft a personalized SEO campaign for your particular project.

Wix Logo Maker

Both platforms have enough features to start selling products. Wix looks better in terms of web designing and store customization while Volusion comes with advanced features like .csv import and data export, which is a great feature for bigger companies with numerous products to sell.

Volusion vs Wix: General Pricing Comparison

Volusion vs Wix: General Pricing Comparison

Volusion is not as cost-effective as you may expect when compared to other website builders. However, it offers a 14-day free trial to have a look at how the system works. The plans include:

Volusion Pricing

  • Personal costs $29 per month. It is designed for small stores that sell up to 100 products. The plan includes only 1 staff account.
  • Professional costs $79 per month for merchants who sell up to 5,000 items.
  • Business costs $299 per month for growing companies with annual revenue of $500,000.
  • Prime price is negotiable depending on the enterprise’s needs. It offers VIP support and advanced eCommerce features.

The good news is that every plan comes with 0% commissions.

Wix has a free plan. Although it does not work for eCommerce and business needs, it still may help you test the system before opting for a paid subscription. Besides, not all Wix plans have eCommerce features. So, you will need the one from a relevant category with four different plans available:

Wix eCommerce Pricing

  • Business costs $23 per month. It comes with baseline tools for tiny shops to process online payments.
  • Business Unlimited costs $27 per month. It offers an already integrated eCommerce platform for small and medium stores.
  • Business VIP costs $49 per month. It provides unmetered bandwidth and storage space.
  • Enterprise costs $500 per month with high-end eCommerce solutions for growing marketplaces.

Despite the fact Volusion looks a bit more expensive, even the entry plan lets you sell unlimited products with 0% commission. As a result, it might appear to be more cost-effective than Wix.

Volusion vs Wix: Which One is Better for SEO?

Volusion vs Wix: Which One is Better for SEO?

Volusion has all the necessary tools to improve the store search engine ranks. First of all, you can upload the website’s favicon and logo to make it more recognizable and visible. Also, you will have a chance to add alt attributes to product images as well as edit meta titles and descriptions for item and website pages. Last but not least is the ability to modify the robots.txt file.

Wix offers basically the same options although you do not have to manage sitemap or robot.txt. The system will take care of it. What’s more, users will be able to edit page preview mode, upload badges, and edit titles and descriptions to ensure proper preview when sharing on social media or other platforms.

Volusion vs Wix: Which Is Better for Ecommerce?

Both website builders offer technically the same ways to boost website ranks. However, we should note that Volusion offers access to the source code, which means, experienced users may benefit from advanced code structure optimization.

Which One is Best for eCommerce – Volusion or Wix?

Which One is Best for eCommerce - Volusion or Wix?

Volusion is certainly a good option for different eCommerce needs. Either you plan to start a small shop or launch a project for a huge marketplace, the system offers all required instruments to manage products, promote the website, process payments, and sell both digital and physical items (take a look at the best Volusion store examples). The platform reveals a powerful product management system and a comprehensive reporting feature displayed inside the custom dashboard.

Wix is also a good option to get started with the first eCommerce project and then scale it. It has great niche-oriented templates that are easy to modify and customize (see proofs). It offers a selection of marketing and promotion tools. But it still seems like it mainly works for small and medium stores.

Volusion will be a better choice for bigger projects with hundreds or even thousands of good to sell thanks to its importing and exporting functionality. On the other hand, Wix is a good and more flexible option for smaller and medium shops.

Key Differences between Volusion and Wix

Ease of Use:For beginners and prosGood for newbies and experienced users
Functionality:Integrated store builder combined with all-i-one platformAll-in-one platform with all features included in the plan. Drag-and-drop editor, pre-designed page blocks, and customizable modules.
Design:Free and paid digital store themesMultiple templates for shops, design tools, responsive eCommerce themes
eCommerce:Product import in .csv, data export, product management, and reportingIntegrated features, built-in shopping cart, product management system
Blogging:Blog integration featureBuilt-in blogging feature
Small Business:Good for eCommerce projects of any sizeGreat for small business
Pricing:From $29 to $299 per month. Prime plan price is negotiableFrom $0 to $49
SEO:Robots.txt, titles, descriptions, image alt attributesAdvanced SEO settings, SEO Wiz
Customer Support:Phone, Guides, Blog, Email, Help Center.Live Chat, Forum, Help Center, FAQ, Ticketing System, tutorials.

Comparison Conclusion: Which One Is Better?

To choose the best website builder for eCommerce, you need to clearly understand what kind of shop you want to launch. It is important to define the product volume you plan, how you are going to promote them, what your target audience is, and how you plan to scale in the future.

Volusion is one of the leading eCommerce platforms that lets you sell unlimited products at zero commission even with the entry plan. It is very easy to use and integrate with all the needed services. Users will benefit from 30+ payment gateways and expanded sales channels thanks to integration with eBay and Amazon.

Wix us a multi-purpose website builder that offers separate plans to Business and eCommerce users. The platform is super-easy to edit and manage. It offers an array of customization tools along with 17 payment options, App Market, SEO, and marketing capabilities.

Volusion vs Wix: Which Is Better for Ecommerce?
  • Unlimited products to sell.
  • Zero commissions with each plan.
  • Product importing feature.
  • Powerful item management engine.
Volusion vs Wix: Which Is Better for Ecommerce?
  • One of the easiest website builders.
  • Hundreds of niche-oriented templates.
  • Advanced SEO settings.
  • Numerous widgets and add-ons.

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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