Get Started Today, It's Easy!

Volusion vs Shopify: Which is Better for Ecommerce?

Volusion vs Shopify

Volusion and Shopify are specialized web design platforms, which are ruling the roost, when it comes to eCommerce website development. The systems make it possible to start and manage online stores. However, they target diverse user audiences and differ in complexity, integrated functionality, credibility as well as pricing policy.

Volusion is the all-in-one eCommerce website builder, which works great for entrepreneurs aiming at successful business development. This is not the simplest web store design solution you can find out there. Shopify is currently the most renowned eCommerce software, which has distinguished itself due to the powerful feature set, exclusive high quality templates, multiple design customization tools and extensive marketing options for multichannel selling.

Website Builders Comparison Chart

Our score:          
Best for:eCommerce websitesPowerful and large-scale eCommerce projects
Templates:Dozens of free and paid responsive templatesMultiple free and paid responsive designs
Technical Support:Live Chat, Phone Support, Help Center, blog, detailed tutorials and guidesHelp Center, Live Chat, Forum, eCommerce University
Blogging Options:No integrated blogging engineQuality blogging platform
SEO Options:SEO-friendly platformPowerful SEO settings
Pricing:Starts from $29/moFrom $9/mo
More info:Volusion Review →Shopify Review →

Both platforms offer an out-of-the-box shopping platform chock-full of advanced eCommerce features, hundreds of beautiful themes geared towards e-retailing, as well as mobile commerce solutions. At first glance, their offerings have a lot in common, but there are also many potentially crucial differences. Join us exploring them in our updated Volusion vs Shopify comparison.

Volusion vs Shopify: General Overview

Volusion vs Shopify: General Overview

Volusion is quite a popular modern eCommerce website builder. Its specialization goes down exclusively towards web store creation, management and further promotion. The system comes with sufficient integrated functionality, which covers the prevailing amount of entrepreneurs’ needs and web design aspirations. Volusion currently encounters financial challenges yet its management states that the company is not going to lose its positions in the eCommerce market.

The website builder was launched in 1999 and it has made its name due to the high end performance and abundance of eCommerce features/tools. The system now allows starting all types of web stores, irrespective of their focus, size, complexity and integrated functionality. According to statistics, more than 59,194 have been started with Volusion since the day of its foundation, while the number of live projects has reached 11,269 and it keeps growing with every passing month. The only problem is that financial problems the company faces may prevent the company from further successful development. This is a crucial factor that affects user behaviour, when it comes to the choice of the best eCommerce system to work with.

Shopify is currently considered the best eCommerce software and it definitely deserves this status. The platform abounds in high end features and tools required for the effective development of large-scale eCommerce projects. It comes with lots of responsive niche-specific designs and it offers reasonable rates that absolutely come up to user requirements.

Shopify was first introduced to the market in 2004 and it managed to become a top eCommerce platform known around the world. By using the system, you will be able to start powerful online stores, ranging from small and medium projects and up to impressive online hypermarkets with advanced integrated functionality that let you offer millions of digital/physical products for sale. Just have a look at the updated statistics, which definitely speaks for itself. The number of live web stores powered by Shopify has already exceeded 1, 422, 815 websites, while the overall amount of projects started with the software has exceeded 3, 280, 925 websites.

Volusion and Shopify are both used to start online stores and they both offer integrated eCommerce functionality. Shopify, however, prevails over its competitor in multiple aspects. Just compare current statistics of both systems to understand, which of them enjoys great popularity and user recognition. Additionally, Volusion faces financial troubles. This also has negative impact upon its performance and credibility.

Volusion vs Shopify: Which One Is Easier to Use?

Volusion vs Shopify: Which One Is Easier to Use?

Volusion is quite convenient and easy-to-use both for newbies and web design pros. The system ensures intuitive process of website development. Right after you sign up for the service, you get access to the informative dashboard everyone can master in quite a short period.

At the same time, the dashboard is a bit oversaturated with data, tools and sections you have to explore prior to working with the service. This may be a bonus for proficient web developers, while inexperienced users may find it challenging to master the system.

Volusion DashBoard

As to the system editor, it is quite simple as well. Whatever editing tools and options you might need, you will find them here right from the start. By using them, you can add and manage website pages, edit and update your project, work with the product catalogue etc. What’s important, the system has a convenient online store builder, which makes it possible to add and manage product categories, subcategories, images etc.

Volusion offers sufficient customer support options. The system provides an informative knowledge base, which encompasses video tutorials, FAQs materials, how-to recommendations, an eCommerce blog etc. There are also webinars here, providing detailed information on all the system-related inquiries. Live communication is also available here.

If you need personal assistance or have specific questions concerning the use of the system, you can get in touch with a Volusion expert via live chat, email or telephone. Tech support is accessible round-the-clock to ensure stunning non-interrupted performance of your online store.

Shopify features exceptional ease of use and convenience, irrespective of the powerful feature set it provides. The dashboard of the system is intuitive and understandable to everyone, no matter what web design experience and skills you have. It’s just impossible to make something wrong here – so detailed and clear the system is.

Shopify Dashboard

Having signed up for the platform, you’ll be offered a detailed guide on how to use the system to the advantage. By using the tutorial, you’ll easily cope with all the stages and challenges of the web store development process. When working in the dashboard, you will be able to set up all the web store settings, SEO parameters and web design options.

This is where you can reach Shopify Storefront Editor to give you online store the desired look and performance. To simplify the web design process, the screen will be divided into two parts: the one, where you will make the edits and the one, where the changes are displayed. This is a smart approach that lets you control the web development process.

Finally, Shopify offers an opportunity to upload and use Android and iOS apps at no cost at all. This matters a lot for entrepreneurs, who are always busy and will find it convenient to manage and update their online stores even on the go. The changes made via mobile devices are automatically synchronized with Shopify POS and online stores at a time.

Quality customer support is what Shopify is also known for. The system has an impressive forum that comes with tons of informative articles, tutorials, tips, recommendations, how-to guides and other related materials. It also makes it possible to view video tutorials on the independent Shopify YouTube channel. Users can get in touch with Shopify Guru in the Live Chat or via email correspondence to have their problems solved.

Volusion somewhat lags behind Shopify in terms of simplicity, convenience and usability. Even though, both systems offer convenient system navigation, user-friendly dashboards and intuitive interfaces, Shopify is still much easier to explore and use for people with no web design background.

Volusion vs Shopify: Design and Flexibility

Volusion vs Shopify: Design and Flexibility

As two eCommerce platforms, Volusion and Shopify both deliver high end web store development features. This, however, does not mean that the systems lack other options and tools that are a must-have for quality development, management and further promotion of web projects started with them. To identify the system, which has more to offer, it makes sense to compare the integrated functionality parameters of both web design platforms. This is what we are going to do right away.


Volusion is good at eCommerce features and this is no wonder, taking into account narrow niche specialization of the platform. The website builder allows setting up product parameters, shipping and payment details, management and promotion characteristics.

Volusion vs Shopify: Which is Better for Ecommerce?

Additionally, the system offers high end analytics/stats tracking tools, which make it possible to detect current web store statistics and undertake special measures or steps to fix the problems before they make a serious negative impact upon online store performance. Volusion comes with integrated eCommerce CRM, versatile integration and dropshipping options, abundance of social management tools and quality eCommerce templates you can customize with regard to your web store requirements.

Shopify is great at eCommerce as well. Being the best web store creation platform, it delivers access to multiple tools, features and options that contribute to effective development of professional online stores. The eCommerce software grants access to lots of eCommerce niche-specific responsive templates, extensive product and web store management options, POS software, AR tool, multilalnguage/multichannel support, high end integration opportunities.

Shopify Add a Product

There is also a perfect opportunity to synchronize with powerful third-party marketplaces to boost web store popularity. What’s more, it is you, who is responsible for timely set up and management of product galleries. Tracking web store analytics is also possible here via the use of special statistics tools. Shopify lets you introduce special offers and discount programs to customers in order to boost their loyalty along with web store popularity.

Speaking about the eCommerce aspect, both systems allow for web store creation. Shopify, however, comes with more powerful and extensive features that allows for professional web store creation, management and promotion. Volusion lags behind its competitor, when it tackles web store development.


Volusion doesn’t have a blogging engine and, that is why, it doesn’t let you start or connect a blog to your online store. Although, blog availability is not a must for an eCommerce project, it is still desirable to have the one. This is a nice way to attract user attention and to encourage for more active web store browsing. Thus, blog absence is one of the most serious downsides of the system.

Shopify boasts a powerful blogging engine, which allows connecting a blog to your online store. This lets you focus the attention of users on those eCommerce-related aspects that matter a lot for each of them as well as for your business in general.

Shopify Blog Post

This is also a place, where you can publish posts, news and updates related to your industry. What you can do here is adding and editing blog posts, creating lookbooks, categorising articles with regard to your industry needs. Future Publishing is also available here. This lets you plan your blog updates in the best way possible.

As to the blogging aspect, there is nothing to compare here at all. Volusion isn’t suitable for blog development, while Shopify allows for blog connection and management. In this respect, Shopify has notable prevalence as well.

Integration Options

Volusion makes it possible to integrate with popular third-party marketplaces like eBay and Amazon, for example. This lets you boost web store popularity, increase sales volume and generate traffic. What’s more, it is also possible to integrate with several payment gateways here, including PayPal and Stripe. That’s almost all about possible Volusion integrations as the website builder doesn’t offer extensive options in this respect.

Shopify abounds in integration options, making it possible to pick any extensions, widgets and add-ons from its App Market. There are dozens of free and paid applications available in the system, which allows picking those that work great for your web store specialization and functionality.

Shopify app store

These extensions fit into various categories and can be used for multiple ecommerce purposes. These include increase of sales volume and traffic, website promotion and marketing, statistics tracking and analytics control. The list is quite extensive and it’s up to you to select applications you would like to see in your project.

Both platforms make it possible to browse and pick useful integrations. Shopify, however, has a more extensive selection of widgets and apps, which allows boosting your web store performance.

Template Editing

Volusion currently offers 40 templates, which are both free and paid. The number of free themes constitutes 13 templates, while that of paid designs is 27. The cost of the paid themes ranges between $50 and $180 based on the complexity of the template, depth of customization required and other notable parameters. The templates are responsive by default, but they don’t have high end look.

Volusion Templates

Developed by Volusion designers, the templates are not quite easy to customize for an ordinary user. You’ll get access to multiple design customization tools, but it takes time to make all the required edits.

By the way, each Volusion template has multiple menu layouts, Content Builder and over 150 variations of the drag-and-drop editor. This allows creating hundreds of layout formats, which also implies time and effort investment. To give the templates unique look, you can use advanced HTML/CSS skills, watching the progress in action in the WYSIWYG website editor. In case you are not satisfied with the selected theme, you can switch to another one on any stage of the web design process. Fortunately, Volusion allows doing that without content loss.

Shopify has a more extensive template collection as compared to Volusion. There are currently 10 free and 51 paid designs here, the quality of which is on the top notch level.

Shopify Premium Templates

All the templates are professionally developed with ease of design customization in mind. The cost of the paid themes ranges between $140 and $180, which also depends upon their multiple parameters. To simplify users’ search and minimize the amount of time needed to select a theme, they are grouped into categories based on the topic they belong to.

Apart from standard design customization options, Shopify makes it possible to edit templates by using a Liquid markup language. It ensures perfect and engaging web design experience and provides access to numerous technical tips, Liquid language resources, how-to guides etc. Apart from that, it is possible to use HTML/CSS programming knowledge to make the selected template unique and visually-appealing.

When it comes to the design aspect, Shopify is a winner here as well. Its themes look modern and their overall number is almost 3 times larger than that of Volusion. Besides, Shopify has a big amount of free templates that allow users with a small budget create professionally-looking online shops. It also offers integrated Liquid tool and extensive design customization options to create unique impressive designs.

Volusion vs Shopify: General Pricing Comparison

Volusion vs Shopify: General Pricing Comparison

Volusion pricing policy is moderate. The website builder has a free 14-day trial used to test the integrated functionality of the system. Upon the end of the test period, you will be offered to choose one of the paid plans. Currently, the platform offers four of them to fit any budget needs. These include Personal, Professional, Business and Prime subscriptions. The cheapest plan costs $29/mo, while the price of the most expensive plan should be negotiated with the system managers individually. Subscriptions may be billed annually and monthly. When buying annual plans, users may save a lot. Volusion doesn’t charge any extra fees for money transactions made in the system. If you are right about to pick one of Volusion plans, have a look at some of the features each of them includes:

Volusion Pricing

  • Personal costing ($29/mo) – used mostly for small web stores with annual revenues up to $50k. The subscription makes it possible to add up to 100 products and only 1 staff account;
  • Professional costing ($79/mo) – is perfect for medium online stores selling up to 5,000 products;
  • Business costing ($299) – nice choice for a developing business with annual revenues over $500k. The subscription provides unlimited products and Priority support.
  • Prime (price is negotiated individually) – is a good pick for large international companies that require VIP support and individual feature pack to suit their particular eCommerce needs.

Shopify lets you explore the system features during 14 days with no fees at all. Having checked out the available options and tools, you can decide to upgrade to one of the paid subscriptions. There are four of them here – Light, Basic Shopify, Shopify and Advanced Shopify. The feature set implied by each plan affects their cost in the long run. The price range is quite impressive and constitutes $9/mo – $299/mo. Here is the list of Shopify plans you may choose from:

Shopify Pricing

  • Shopify Lite ($9/mo) – unlimited product amount, sales tracking and “Buy” Button, 70+ payment gateways, global tax and currency support settings etc.;
  • Basic Shopify ($29/mo) – free SSL Certificate connection, website and blog integration etc.;
  • Shopify ($79/mo) – professional reporting option, gift cards etc.;
  • Advanced Shopify ($299/mo) – advanced report builder, real-time carrier shipping etc.

Shopify offers the money back policy during 14 days after purchasing the subscription. It’s worth mentioning that the system has commission fees for the transactions made in it. The percentage of commissions constitutes 0.5%-2%, being reduced on more expensive plans.

The pricing policy of both services is almost identical. The plans are not quite cheap, but they are worth the investment. Shopify, however, offers more extensive eCommerce options, which cannot even be compared to those provided by Volusion. Whatever project you are going to develop, you’ll certainly find a plan to cover your needs here.

Volusion vs Shopify: Which One Is the Best for SEO?

Volusion vs Shopify: Which One Is the Best for SEO?

Volusion allows setting up SEO parameters to boost your web store positions in the search engines. Users can get access to the system dashboard with integrated SEO settings they can adjust in the manual mode. This is where they can edit custom website URLs, meta titles and descriptions, edit robots.txt files, specify ALT tags for images and complete other SEO-related tasks.

Volusion Marketing Tools

What’s more, Volusion lets you track web store statistics to figure out parameters that matter a lot for website optimization (traffic sources and fluctuations, website abandonment rate, customer behaviour etc.).

Shopify is also quite a SEO-friendly web store creation platform. It’s quite easy to promote web stores launched with the system due to the availability of settings one can set up here. All SEO parameters are available in the corresponding section of the system dashboard. This is where you can fill out meta tags for web pages and separate sections, titles, descriptions, ALT tags for photos etc.

Shopify SEO Preferences

Everyone has an opportunity to adjust SEO characteristics for a certain website based on its special requirements. There is access to integrated SEO tools, statistics and analytics tracking options, marketing and website optimization add-ons and extensions here. What’s more, the software automatically generates a sitemap for your web store, which is another highlight of the platform, which is especially valued by first-timers.

When it tackles the SEO aspect, Shopify provides a more extensive set of features and settings that make it possible to optimize your web store in the most effective way. There is access to the separate dashboard section, where you can individually adjust your web store characteristics to make sure it will rank high in the search engines afterwards.

Which One is The Best for eCommerce – Volusion or Shopify?

Which One is The Best for eCommerce - Volusion or Shopify?

Volusion grants access to powerful eCommerce tools that contribute to the speed and efficacy of web store creation. These include CSV file import/export option, barcode generator, specialized inventory management system etc. The platform also allows using niche-specific features to help you manage a web store to the advantage (see examples). The most useful of them are the tools needed to calculate shipping rates and taxes, integrate drop shipping feature, set up shipping parameters etc.

Volusion also offers a set of conversion boosters that enhance the shopping experience of clients and affect the amount of sales. Some of the boosters the system can boast are: client reviews available at website pages, advanced search filter option, homepage slideshow integration, convertible product pages, product display customization, related product offers etc.

What’s more, the system provides a powerful set of marketing instruments that contribute to the effective product promotion and sales generation. Some of them are: an opportunity of domain connection, powerful SEO functionality, website logo and favicon upload, advanced social media management options, gift certificates, email marketing and what not.

Shopify offers an advanced feature set that makes it possible to launch small, medium and large eCommerce projects of any specialization and complexity level. The advanced Point-of-Sale (POS) feature makes it possible to sell products not only online, but also in local retail storefronts. You will be able to create protected multiple staff accounts to share web store management rights, use external card terminals, accept orders both in online and offline modes.

Shopify makes it possible to create unlimited product lists with detailed reviews and high end images. The Augmented Reality tool contributes to the detailed visualization of products offered for sale, making it possible to view their detailed characteristics and parameters from different angles.

By integrating your Shopify account with those of other external services, you can notably boost your website performance and grow customer base as well as sales volume. For example, synchronization with Amazon Marketplace account will help increase the percentage of targeted audience. The same concerns integration with Quickbooks, Xero and other well-known platforms. To protect Shopify online stores from unauthorized access of third party users, it is possible to apply the new Fraud Protection tool Shopify has recently introduced, Tag and Chip Reader that can be synchronized with Shopify POS, SSL Connection option etc.

Shopify is a distinct leader in terms of eCommerce functionality. The software is full-packed with powerful business and marketing options, design customization tools and customer engagement solutions. The system pays special attention to security measures and offers integrated mobile applications for effective 24/7 online store management.

Moving from Volusion to Shopify

The reasons to switch from Volusion to Shopify might be numerous. The most widespread causes are the following. The first one is the potential bankruptcy of the company, which puts your web store as well as the entire business at risk. The second one is the need to migrate to a more powerful and feature-laden platform. This will eventually let you bring your web store performance to the brand new level and reach new goals you set. Whatever reasons you encounter, there are two options you can pick to complete the process of website migration with almost no hassle at all.

The first one implies DIY website transfer. To move a project between the platforms, though, you have to possess at least basic coding skills. Get ready to invest your time and effort as well, because the process involves several must-have steps you need to be prepared to. Apart from content transfer, you will also have to take care of domain name and hosting migration. If you are ready to give it a try, take your time to read the detailed guide on how to switch from Volusion to Shopify to be aware of all the nuances of the migration process.

Switching from Volusion to Shopify

Do you have any doubts regarding DIY website transfer? Then go ahead to entrust this process with web design pros. There is an opportunity to get in touch with a professional service, which will handle the entire procedure for you. They are aware of all the special aspects the process involves as well as of the characteristics of both platforms that may have impact upon the result. Such awareness guarantees quality approach to the migration process as well as worthy outcome.

Key Differences Between Volusion and Shopify

Ease of Use:Volusion is a specialized eCommerce website builder, which allows running feature-laden online stores. The system works well for small and large eCommerce projects, irrespective of their focus and size.Shopify is a convenient and quite easy-to-use eCommerce software. Its only sphere of application is web store creation/promotion and this is where the software doesn’t have any competitors at all. The system comes with intuitive dashboard and integrated drag-and-drop editor that helps avail great result with minimum time/effort investment.
Functionality:The website builder grants access to extensive eCommerce functionality provided out of the box. It guarantees smooth web store creation process. The system works well for beginners and web design pros, providing extensive out-of-the-box functionality.The platform grants access to myriads of eCommerce-specific features and tools. They are needed for effective product and web store management, sales/clients tracking and proper design customization.
Design:Volusion template gallery currently encompasses over 40 eCommerce templates, which are free and paid. They are also customizable and mobile-ready by default. Code editing is allowed here, which lets you create unique website design.Shopify template collection is not rich, but all the designs are of high quality. There are over 70 free and paid themes here, all of which are customizable and responsive.
eCommerce:The system comes with multiple eCommerce tools and features. It offers extensive product management and integration options along with powerful web store and SEO settings.As the eCommerce software, Shopify excels at features and tools that help start, manage, update and promote even large hypermarkets.
Blogging:Volusion doesn’t have an integrated blogging platform and, thus, it is impossible to start a blog with it.The system comes with quite a nice blogging engine, which lets you connect and manage a feature-laden blog. It helps increase user engagement rate, keeping customers aware of your business news and updates.
Small Business:The system lets you start a small business website, which is geared towards eCommerce functionality.Shopify can be a good choice for those small business websites, which are geared towards further eCommerce application. For this category of projects, Shopify is a top solution.
Pricing:Volusion offers a free 14-day trial and four premium subscriptions. Their cost starts from $29/mo.The software has a 14-day free trial and four paid subscriptions. Their cost start from $9/mo.
SEO:Webflow offers standard SEO settings. It is possible to adjust the main SEO parameters here for separate web pages and for the website in general. The system grants API access to web designers and it also automatically generates the sitemap.Shopify is a SEO-friendly software, which makes it possible to optimize web stores created with it for the search engines by filling out special parameters, using analytic and statistics tracking tools.
Customer Support:Live Chat, Help Center, blog, Phone Support, detailed tutorials and guidesShopify Help Center, Rich Forum, eCommerce University

Which Is Better for Online Store: Volusion vs Shopify

If you are right about to set up a powerful and quality eCommerce website, you may consider choosing between Shopify and Volusion. Both systems are geared towards eCommerce website creation and each of them offers a distinctive feature set required for this purpose. The platforms are easy-to-use, convenient and understandable yet they still differ in their web design approach, integrated functionality and affordability.

Volusion is the eCommerce website builder, which offers extensive design customization services and tools. It practices reasonable approach to the process of web store development, yet it requires a certain degree of web design awareness. What’s more, the system currently faces financial troubles, which may have negative impact upon your web store development, management and promotion.

Shopify is the advanced and powerful eCommerce software, the major niche specialization of which goes down to the development of online stores. The system offers deep website customization options, high quality templates and abundance of eCommerce features.

That being said, the conclusion is obvious: Shopify is the top solution to go for, when it comes to eCommerce website development. The software currently is the market leader, which abounds in niche-specific features and tools. Thus, if you need to establish reliable web presence for your business and intend to choose the system featuring price/quality correlation, then Shopify is undoubtedly a more preferable solution you won’t regret.

Volusion vs Shopify: Which is Better for Ecommerce?
  • eCommerce website builder
  • Free and paid templates
  • Versatile pricing options
  • Faces financial problems
  • World-popular eCommerce software
  • Advanced eCommerce features
  • Powerful integration options
  • Moderate pricing policy

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

» Comparisons » Volusion vs Shopify: Which is Better for Ecommerce?