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Volusion vs Shopify

If you’re an aspiring e-retailer or independent artisan who’s busy making and selling handmade jewelry, pottery or whatever, you’re not likely to have time to take a night class in web development.

Overview Comparison Chart

Section Shopify Volusion
Ease of Use: 5/5 4/5
Features: 5/5 4/5
Designs: 4/5 3/5
Support: 5/5 5/5
Pricing: 4/5 3/5
Overall Score: 4.6/5 3.8/5

Since launching a webstore is a headache for an inexperienced user, non-tech-savvy creatives usually either hire a programmer or try to put up a website themselves using a DIY website builder. And when it comes to the latter option, there are four or five major players in the market with Volusion and Shopify ruling the roost.

Both platforms offer an out-of-the-box shopping platform chock-full of advanced commerce features, hundreds of beautiful templates geared towards e-retailing, as well as mobile commerce solutions. At first glance, their offerings have a lot in common, but there are also many potentially crucial differences. Join us exploring them in our updated Volusion vs Shopify comparison.

Ease of Use

  • Shopify. Shopify is comparatively easy to use. The control panel is well-structured, and nearly every option comes with hints or links to detailed tutorials.

    And with the introduction of Shopify’s visual Storefront Editor, making changes to the store’s design has become even easier: the new editor is dominated by a preview of your site that updates as you make design changes in the collapsible control panel.

    What’s more, Storefront editor lets you toggle between a desktop, mobile and tablet view. Though every feature seems within reach, the control panel has a slight learning curve.

  • Volusion. Volusion is also quite user-friendly. It provides an uncluttered interface and logical navigation. However, its control panel seems more complicated than that of Shopify.

    Volusion DashBoard

Summary. Both platforms offer some sort of a setup wizard that will help you with the initial phase of the process. Both are fairly intuitive, yet based on my experience, Shopify seems a bit easier. It’s more straightforward and uses simpler terminology. I believe that DIY website builders are primarily meant for newbies, therefore any techy stuff should be kept out of the way, yet remain accessible.

Being complex feature-rich web services, Shopify and Volusion offer more complex dashboards than Wix or Weebly. Both site builders have many hidden capabilities that you can only discover watching detailed walkthroughs.

Note that neither Volusion, nor Shopify support drag-and-drop editing. Editing is done in a visual environment, but with point-and-clicking rather than drag-and-dropping.


In fact, Shopify and Volusion offer a similar set of core features and do all the kind of things you’d expect an eCommerce website builder to do: create catalogues of products, manage your inventory, optimize your products for search, create coupons and set discounts, accept online payments via a range of payment gateways and so on. Therefore, let’s focus on the differences.

Shopify has its own blogging platform which is an extremely important tool in the era of inbound marketing. It isn’t really impressive, yet it allows you to start a blog under your domain name, while Volusion doesn’t provide that possibility.

Additionally to the online software, Shopify offers a POS (Point of Sale) system allowing you to sell directly in your physical store, and even more – there’s a hardware suite designed specially for Shopify. It includes a barcode scanner, iPad stand, card reader, receipt printer and cash drawer.

Shopify Hardware

Volusion has its benefits, too. It offers an out-of-the-box affiliate program – users can create accounts for their resellers and monitor their activity right from the Volusion control panel.

Both site builders offer native iOS, Android and smartwatch apps allowing users to manage their stores on the go.

In terms of functionality, both are favorable options. The only difference is the ability to start a blog. We wish Volusion had its own blogging system.


Shopify Volusion
Number of Themes: 53 40
Free Themes YES YES
Paid Themes Cost: $140-$180 $50-$180
Responsive Design YES YES
Sort by Industry: YES NO
CSS Code Editing: YES YES
  • Shopify. Shopify offers 53 responsive themes (each has 3-4 different styles). As a result you receive near 150 unique webstore designs: you can create a unique store even without deep customization.

    However, if you still need to make your own unique design changes, that will be a piece of cake with Shopify’s source code editor. Note, that not all the themes are free – for the best design you should pay from $140 to $180 at once.

    You can easily find the theme that suits you the best as they’re separated into 11 industry categories. Believe me, this simple step may save a couple of hours of theme browsing. Besides, themes are also divided into free and paid sections.

  • Volusion. This eCommrce platform offers only 40 website templates (all of them are responsive too), 27 of which are paid. Their price is $50-$180, that is less that Shopify’s cost. But the general style and design of Volusion themes looks poor comparatively to its competitor. You can also change a CSS code as you need to make a custom theme design.

Summary. Shopify is a winner in this section. Its themes look modern and their overall number is almost 3 times larger than that of Volusion. Besides Shopify has a big amount of free templates that allow users with a small budget create a professionally-looking online shops.


Both platforms seem to have reasonable price tags. At any price level, you get a decent eCommerce solution that’s enough to launch a small or medium-sized webstore. Traditionally, the more you pay, the more features you get included.

Shopify and Volusion Pricing Comparison Chart

Shopify Volusion
Pricing Plans: ✔ Lite ($9/mo);
✔ Basic Shopify ($29/mo);
✔ Shopify ($79/mo);
✔ Advanced Shopify ($299/mo).
✔ Mini($15/mo);
✔ Plus ($35/mo);
✔ Pro($75/mo);
✔ Premium ($135/mo);
Features: ✔ Shipping label discount;
✔ Free SSL-certificate;
✔ Fraud analysis;
✔ Abandoned cart recovery;
✔ Discount codes & Gift Cards;
✔ Real-time carrier shipping.
✔ Automatic Tax Rates;
✔ Abandoned Cart Reports;
✔ Ebay & Amazon Integration;
✔ Phone Orders & CRM;
✔ API Access & Batch Order Processing;
✔ Deal of the Day & Customer Loyalty Plan.

While Volusion offers four plans that can be billed either annually or month to month, Shopify seems to have a bit more elaborate pricing system. In addition to the standard pricing plans they offer Lite Shopify ($9/mo) – the easiest way to add eCommerce to any website. If you already have a website built on, let’s say, WordPress, you can opt for it.

This plan will let you create a Shopify account and generate code for an embeddable Shopify button that you can add to any site. Also, Shopify offers the Retail Package add-on ($40/mo), and Shopify Plus, a cloud based, fully hosted enterprise platform for high volume merchants.

As you can see, Shopify pricing plans are more simple while those of Volusion seem to be more flexible.


Major differences between these site builders lie in the price, usability and complimentary services.

Shopify’s deal seems better, as it comes with a blogging platform, separate POS software and some other perks. Besides, if you’re newcomer in eCommerce you can start selling at your own website by simply adding a Shopify ‘Buy’ Button – a pretty useful tool.

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