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No list of eCommerce website builders would be complete without Volusion, one of the powerhouses of the DIY website creation industry.

Ease of Use: 7/10
Features: 8/10
Design: 7/10
Tech Support: 10/10
Pricing: 7/10
Overall Score: 8/10

It’s no accident that this website builder regularly tops various DIY eCommerce software ratings – it’s literally loaded with features allowing you to create a gem of an e-shop.

However, benefits are just half the story. If you’re a non-tech-savvy user, you’ll face many roadblocks in your way when trying to set up your eCommerce website with Volusion, most of which are of web design customization variety.

So let’s delve deeper into their admin panel to see how user-friendly and functional this platform is.

#1 Ease of Use

Volusion’s interface isn’t complicated. Neither is it intuitive. It doesn’t support drag-and-drop, and its WYSIWYG-ness is relative. However, once you understand its logic, you’ll be able to adjust your website’s settings pretty quickly.

To get your ducks in a row, as well as make sure that you don’t miss an important step, you may want to take advantage of their inbuilt, easy-to-follow Getting Started guide.

#2 Feature Set and Flexibility

In addition to the standard e-shop features Volusion offers a whole pack of advanced solutions which if used wisely, can translate into better sales. Some of these are:

  • Recurring billing (for products like subscription services, software licenses etc.).
  • Customer accounts.
  • Admin history.
  • Product import/export.
  • eBay and Amazon store integration.
  • Deal of the Day/Coupons/Discounts/Gift Certificates.
  • Newsletters.
  • ROI tracking and more.

What’s more, with Volusion you’re able to set up your own affiliate program.

Volusion + Amazon

Recently, Volusion announced its Pay with Amazon integration for merchants in the U.S. simplifying the checkout process for millions of shoppers. The integration lets customers make purchases on Volusion websites using payment and shipping information stored in their Amazon account. Product-level order data is never captured or shared with Amazon.

#3 Designs

Number of Themes: 40
Professional Templates: YES
Free Themes: YES
Template Cost: $50-$180
Sort by Industry: NO
CSS Code Editing: YES

Things become less fun when it comes to website design customization. From a non-tech-savvy user perspective, there’s almost nothing to edit. In case you have no programming background, your design customization options will be quite limiting: you’ll be only able to switch default templates and perform basic WYSIWYG editing that will not influence the overall look of your store. For big changes, they offer ‘Advanced editing’ (CSS/HTML).

Therefore, if you’re not an HTML guru, pick the most appropriate template from their library from the very beginning, because it can be difficult to modify it in the future. The good news is that you can switch templates anytime.

However, it’s important to note that some design elements can’t be transferred from one template to another – these must be copied and pasted manually, due to the differences in layouts and navigation menus.

In case you want to go beyond the templates offered in their library, you may resort to the Volusion custom site design service.

#4 Customer Support

Volusion offers a huge knowledge base comprised of video tutorials, FAQs, eCommerce blog, ‘how to’ guides and even webinars. You can get in touch with a Volusion representative over phone, email or live chat.

#5 Pricing Policy

Plan Cost Features
Mini: $15/mo ✓ Mobile Commerce,
✓ 100 Products;
✓ 1Gb Bandwidth.
Plus: $35/mo ✓ 1000 Products;
✓ 3Gb Bandwidth;
✓ Online Phone Support.
Pro: $75/mo ✓ 10 000 Products;
✓ 10Gb Bandwidth;
✓ Priority Support.
Premium: $135/mo ✓ Unlimited Products;
✓ 135Gb Bandwidth;
✓ Dedicated Account Manager.

Volusion’s pricing appeals to a wide range of pocket depths. Their cheapest plan is $15/mo ($13.50/mo if billed annually), while the most expensive is $135/mo ($121.50/mo). The more you pay, the more features you get. All transactions conducted via Volusion are fee-free, regardless of the chosen plan.

They don’t have a native blogging platform. Because blogging is a great way to build relationships with your clients as well as drive traffic and enhance your online branding, not having a blogging platform is a significant drawback.

Thus, Volusion loses ground to those eCommerce site builders that do offer at least basic blogging capabilities. I also find their interface a bit disorganized.

#6 Comparison with Competitors

The main Volusion competitor is Shopify. But Shopify seems to be more powerful webstore builder. You can read it within their comparison post.

Some years ago Volusion and Shopify were at the same positions but today Shopify shows better possibilities for eCommerce.


Volusion is an established website builder offering a competitive eCommerce package. It’s reliable and comparatively easy-to-use. However, they do not currently offer a blogging platform, so if you plan to start an e-store with a blog, you should be ready to use a third-party blogging service (you can create a blog with WordPress for instance and link it with your Volusion store).

Are you a Volusion user? Share your experience in the comments!


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  • ktb

    SCAM ALERT – Stay away from Volusion, it is a bait-and-switch company that’s riddled with hidden fees! Basically everything on the Volusion website and everything the sales people tell you is inaccurate and intentionally misleading. Absolutely do NOT sign up for their Merchant Account – it looks like a feature of their monthly plan on their website, but it isn’t! You’re actually secretly signing up for a 3-YEAR contract that’s at least $33.50 per month, with a $99 cancellation fee! The term length is not in the contract anywhere, it’s on a separate page on their website that you will never find until you get the contract, which has a tiny link to the web page. Don’t pay them for a website that looks like garbage to start with, and definitely stay away from any contracts with them, even if they make it sound like it’s a feature included in your monthly service. They will intentionally mislead you and you will pay much more than you had expected. The sales reps know how to avoid giving direct answers, and their website is just as vague if not completely false.