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Unbounce vs WordPress: Which Is Better?

Unbounce vs Landingi: Which Is Better?

Unbounce and WordPress are web design systems, which differ a lot from each other in their integrated functionality, design customization options, pricing policy and general approach to the website development purpose. However, each of these platforms can be effectively used to run quality landing pages. The question is: which of them provides more niche-related features and which of them works best for the target audience?

Unbounce – is a landing page builder, which already speaks for itself. The system is used for this purpose only and, thus, its feature set is also geared towards the completion of this task. The website builder is quite easy to use for all users, offering distinctive landing page-related functionality.

WordPress – is the aworld-popular Content Management System, which has won user popularity due to its powerful integration options and functionality. The platform is generally applied for the creation of content-based projects like blogs yet it can also be used to start other types of websites, including landing pages.

Website Builders Comparison Chart

Our score:          
Best for:Landing pages onlyBlogs, landing pages, portfolios, business websites,small/medium web stores
Easiness:EasyAbove average
Templates:Free templates and layoutsHundreds of free and premium themes
Technical Support:Knowledge base, live chat, blog, phone and email supportNo official customer support, extensive worldwide user community
Blogging Options:NoBuilt-in blogging platform
SEO Options:Standard SEO settingsPowerful SEO options
Pricing:From $80/moFree yet requires paid integrations/themes
More info:Unbounce Review →WordPress Review →

When it comes to starting a landing page, it’s a must to find and use the platform that will comply with your web design needs most. Both Unbounce and WordPress will work well for this purpose. You just have to figure out the entire range of tools and features each system can offer to let you get the most out of your website creation process.

This is where the detailed comparison of these platforms will certainly come in handy to you. Read on to find out questions to all the systems-related answers you have to decide on the best solution you will be satisfied with.

Unbounce vs WordPress: General Overview

Unbounce vs WordPress: General Overview

Unbounce is a landing page website builder, the major sphere of application of which goes down to the development and further promotion of landing pages. The platform is also used to create pop-ups, online forms, AMPs and other types of suchlike projects. It helps boost website conversion rates and drive traffic to let the subscribers complete their business goals in the best way possible.

The foundation of the platform dates back to 2009 – that’s when it appeared in the market. Due to its functionality and simplicity, the system has become popular with users willing to start landing pages. According to statistics, the number of its subscribers has reached 134, 331, while the quantity of live projects the platform now powers has exceeded 89, 621 websites.

WordPress is a professional CMS, which enjoys worldwide popularity due to its impressive flexibility, functionality and powerful integrations. The system makes it possible to start, customize and promote all types of web projects. Landing pages are not an exception. The system comes with a set of high end built-in features and there is also an opportunity to pick and integrate third-party themes and plugins to give your project advanced functionality.

The platform was created in 2008 and it has got enormous popularity since the date of its foundation. What’s more, the CMS is rightfully known as the top open-source web design software. As of today, the number of live projects launched with the system by now has exceeded 28, 183, 568 websites. This is more than impressive.

As mentioned above, WordPress is a more well-known and feature-laden platform, which has much to offer to its subscribers. Just like Unbounce, it lest you start quality landing pages yet its flexibility and integrated functionality are definitely above the average. This is what makes the software a worthy solution for beginners and web design pros.

Unbounce vs WordPress: Which One Is Easier to Use?

Unbounce vs WordPress: Which One Is Easier to Use?

Unbounce is quite a simple and convenient website builder. You don’t have to be a web design expert or a coding pro to work with it. However, the platform unveils the possibility to use programming skills and expertise (if any) to avail professional result. This is done via custom code/script integration, which eventually allows adding extra functionality to web pages.

Along with starting landing pages, the website builder lets you create online forms, pop-ups, Accelerated Mobile Pages and other projects. This is one of the reasons that make the system a nice web design tools not only for independent entrepreneurs and SaaS developers, but also for web store owners and even web design agencies involved in the creation of custom made projects for their clients. This is because the integrated functionality of the system helps increase your website conversion rates, generate traffic and make profit.

Unbounce editor

Unbounce has a convenient and quite understandable drag-and-drop editor, multiple integrations, built-in reporting engine, a wide choice of free layouts and marketing tools. This helps start landing pages that cover your special web design/business needs.

The website builder boasts professional and helpful customer support service. There is access to the informative Knowledge Base with numerous system-related manuals and tutorials. They make it possible to find out useful facts about the service that simplify its usage. Likewise, there is access to email, live chat and email support here as well as to the informative blog with plenty of useful data. What you should know, though, is that these support options are currently available for the residents of Europe, Australia, US and UK.

WordPress can hardly be called an easy web design platform as it requires professional background and at least baseline coding awareness to get the most out of its features. As a CMS, it doesn’t offer drag-and-drop editing options yet there is an updated Gutenberg editor here that ensures simplified approach to the web design process. This is how you can easily customize website pages, add and manage content blocks and other integrable elements.

Gutenberg WordPress

Another thing you should know about WordPress is that this is a downloadable software. To start designing landing pages with it, you need to install it first. Fortunately, the process is not time-taking and complicated at all. What’s more, you won’t go without the necessity to integrate third-party plugins, choose hosting and domain name here.

As opposed to Unbounce and other standard website builders, WordPress doesn’t offer traditional customer support options. You won’t be able to consult the team developers to have your system-related issues solved here. It is you, who are responsible for website development and maintenance.

A good fact is that the CMS boasts one of the most extensive user communities. This means that you can find plenty of tutorials, video guides, manuals, blogs, forums and other WP-related resources on the web 24/7. They are so informative and versatile that you can easily find answers to the majority of questions you encounter, while working with the platform.

As to the ease of use, Unbounce seems to be a simpler web design solution for non-techies as it does not require coding proficiency to use the system. WordPress, in its turn, implies programming background yet it is quite possible even for a beginner to master the system and all the benefits it offers. You just need more time and effort to explore the platform and get used to it.

Unbounce vs WordPress: Design and Flexibility

Unbounce vs WordPress: Design and Flexibility

When it comes to landing page development, Unbounce and WordPress make it possible to create, customize and effectively promote this type of project. The systems deliver high end design customization, marketing, statistics tracking and project management options that let you avail worthy result.

However, the fact that the systems differ in their web design approach frequently poses challenges to users choosing between these platforms. To figure out the system that has much to offer in terms of landing page creation, it is high time to compare their integrated functionality, pros and cons that might affect your final choice.

Content Management

Unbounce delivers quality content management options. You can choose from multiple tools that contribute to hassle-free and smooth on-page content management. This means that you will be able to easily add and modify main elements along with texts on your landing page, adjusting to its structure and layout. When reaching the dashboard of the system, you will get access to the internal website structure you can modify and edit to your liking. Just pick and customize the content blocks your web pages is comprised of.

With Unbounce, you can create and customize several landing pages. Their number generally depends on the subscription you will select. All the projects you run are available in the single editor and it’s quite easy to reach them there. Apart from standard content management features, the system allows for code/script integration. This lets you deeply customize your website to get a professional landing page in the long run.

WordPress is also great at content management. To start and customize a landing page with the system, you need to install it first. Right after that, you will need to pick and template and to reach the website editor to start working on its customization. If you are a newbie, it is recommended to initially choose a tutorial that will help you get started with ease.

WordPress dashboard

Experienced web developers can reach the integrated code editor of the system to embed and edit codes there. This eventually helps create unique website design with regard to your professional requirements. What you can do here is adding widgets and blocks, editing web page content, adjusting website elements.
Are you a beginner? Then the platform will offer you a useful alternative that will help reduce the need for code editing. This process has become simplified after the introduction of Gutenberg editor, which resembles standard website builders in terms of web design and editing.

WordPress 5.0 Gutenberg Editor

The updated editor now lets you use and modify content blocks to form your landing page structure. These include title, paragraph, lists, quotes, images/videos, media files, galleries, layout elements and codes, widgets and popular third-party add-ons. It’s only up to you to add and manage your landing page content here.

As to content management, WordPress offers more extensive options for beginners and web design experts. First-timers can wowk with a simplified Gutenberg Editor, while more proficient users can apply their coding skills to get the required project quality.

Marketing and Advertising Features

Unbounce is initially oriented on landing page creation. Thus, the website builder comes with a collection of multi-purpose advertising and marketing tools to start suchlike projects. There are numerous layouts and templates not only for landing pages, but also for pop-ups, sticky bars, web forms and other related websites here. This lets you start almost any marketing campaign you wish.

The website builder also lets you test various traffic modes, including Standard, Smart and A/B testing. The first option will help direct users to the target page right from the start. The second solution helps define special customer preferences via the use of AI-based technology. The A/B (split) variant guarantees the detailed overview of all possible approaches to define the best option. This lets you work out the best marketing strategy for your individual project.

WordPress currently doesn’t offer any integrated marketing solutions yet it is possible to pick and integrate third-party plugins to effectively promote your landing page. You can choose from numerous free and paid options based on your actual requirements and project parameters.


The most popular of them include ManyContacts (a plugin that helps build your mailing list), Qeryz (a plugin that lets you establish strong connections with customers), OptinMonster (the best WP popup plugin for effective lead generation), ThirstyAffiliates (the best affiliate link management tool for WP) and Adsanity (a great ad management plugin) to mention a few.

To sum it up, Unbounce offers multiple functional pre-installed marketing tools to promote your landing page. WordPress, in its turn, grants access to third-party marketing plugins for effective website marketing and promotion. Their integration, however, requires extra budget investment.

Third-Party Apps and Extensions

Unbounce grants access to numerous integrations that can bring your landing page functionality to the brand new level. The website builder allows choosing from third-party extensions and tools with regard to your project requirements. Among the extensions you can pick and integrate here, it makes sense to mention MailChimp that lets you launch and manage marketing campaigns and Sales Force that is great at enhancing the functionality of eCommerce-focused projects by means of integrating versatile messengers and notification services to stay in touch with the target audience.

Unbounce inegration

Unbounce also delivers high end marketing features, letting you track and control your project performance and its current status. Thus, it is possible to integrate with Google Sheets and analytic tools here to get access to product/order/customer info in the CSV format.

WordPress integration options are really amazing. Actually, that’s one of the undeniable highlights of the CMS. The system comes with a set of pre-installed plugins you can pick and use right from the start. However, this is not enough to get the most out of your landing page functionality.

WordPress Community plugins

There are hundreds of free and paid plugins out there that let you enhance your project performance and design. When it comes to landing page creation and optimization, the following WordPres plugins are a must: OptinMonster, Landing Page Pro by SeedProd, WPForms, Beaver Builder, Leadpages, OptimizePress, Elementor Pro, The Divi Builder, Thrive Architect and many more.

Speaking about integrations, WordPress remains the undeniable leader of the comparison. The CMS definitely stands out from the crowd due to its pre-installed and online plugins you can choose and integrate with regard to your project needs and specialization. Unbounce also offers useful extensions to work with, but their amount is not that impressive as compared to WordPress.

Template Editing and Design Customization

Unbounce has quite a nice and versatile collection of templates. Users may choose from more than 100 themes for landing pages, 31 layouts for sticky bars, 42 pop-ups, 19 AMPs. These templates are responsive and free, which lets you pick and integrate any sample you need for your current individual project. The assortment of design customization tools is quite basic here as well. These include standard settings for typography and styling editing, background color modification, set up of required dimension parameters etc.

Unbounce vs WordPress: Which Is Better?

A convenient drag-and-drop editor helps minimize your website design effort, letting you edit the content of blocks, background images, website icons and other available elements. In case you are not satisfied with the choice of ready-made template, Unbounce offers an opportunity to design a brand new one from scratch.

WordPress template options are almost unlimited. The CMS comes with a collection of built-in niche designs you may choose from. However, this choice is not as extensive as compared to that available on the web. These templates are really versatile and you may pick from hundreds of free and paid themes corresponding to your landing pages specialization. The cost of these designs differs as well. It ranges from $30 and up to $200 per theme, depending upon various parameters.

WordPress templates

As to design customization, WordPress has much to offer. As stated above, beginners will appreciate an opportunity to work in the updated Gutenberg Editor of the system, which does not require deep coding proficiency. More experienced users, in their turn, can get access to the dashboard with plenty of advanced editing options.

As an open-source software, WordPress lets you make the required source code modifications that let you create truly unique landing page design. The CMS allows for HTML, CSS and PHP code editing and injection. All the changes are made in the integrated theme editor of the system.

In terms of design editing, WordPress doesn’t have almost any competitors – so versatile and flexible the options are. It takes some time and effort to get used to the system and to build projects with it, but this is a surefire way to get a genuinely unique design. Unbounce comes with classic design editing settings that are enough to start a standard landing page.

Unbounce vs WordPress: General Pricing Comparison

Unbounce vs WordPress: General Pricing Comparison

Unbounce is quite a costly landing page builder, especially for first-timers. It does not have a free plan yet there is an opportunity to test its functionality during the 14-day free trial to make the choice afterwards. To create and publish a fell-featured landing page, you will have to subscribe to one of the paid plans the system offers right from the start. Currently, there are four options to choose from, namely:

Unbounce pricing

  • Launch Plan ($80/mo) – baseline feature set, up to 500 conversions, up to 20000 visitors, 1 connected domain, no A/B testing mode available;
  • Optimize Plan ($120/mo) – more advanced functionality, including A/B testing mode, up to 1000 conversions, up to 30000 visitors, 3 connected domains, Smart Traffic AI tools etc.;
  • Accelerate Plan ($200/mo) – encompasses the improved AMP page loading option, up to 2000 conversions, up to 40000 visitors, 7 connected domains, increased amount of disk storage space etc.;
  • Scale Plan ($300/mo) – extra space and bandwidth amount, up to 3000 conversions, up to 50000 visitors, 15 connected domains, enhanced AMP page loading etc.

If you plan to use the system for a long period of time, there is an opportunity to save big. This is possible by getting the annual subscription instead of a monthly one upon the end of the trial period. This is how you can get a discount.

WordPress is a free Content Management System. This means that you can download and install it without paying for the service. Standard themes, widgets and website elements are also provided here for free by default.

However, to start a feature-rich landing page, you won’t go without getting premium templates and plugins. Their cost depends upon special parameters of the system. Additionally, get ready to invest into hosting and domain name.

The price will also depend upon the provider and the terms of subscription you will select. The best hosting solution to go for is Bluehost. This is the company, which is officially recommended by WordPress as the most trustworthy and reliable company.

The cost of using Bluehost starts from $2.95/mo. The price of the most expensive plan goes up to $13.95/mo, which is also quite an affordable option. Bluehost plans include free bonus domain name, SIte Access Blockage tool, fast page load speed, strong uptime rates, integrated eCommerce functionality, app marketplace, DDOS protection, IP blacklist feature, content marketing and SEO options etc.

It’s difficult to call Unbounce and WordPress cheap web design platforms. While Unbounce charges quite high fees for its plans, WordPress implies notable financial investments into plugin/template integration, hosting and domain name. Still, the CMS allows picking the most suitable solutions with regard to the available budget. This is an advantage in itself.

Unbounce vs WordPress: Which One Is the Best for SEO?

Unbounce vs WordPress: Which One Is the Best for SEO?

Unbounce makes it possible to adjust standard SEO parameters for your landing page. To do this, you should reach a separate section in the dashboard. This is where you can adjust metadata – titles, descriptions, keywords. What’s more, the website builder lets you edit image containers by customizing web page URLs, Alt texts and descriptions.

Unbounce vs WordPress: Which Is Better?

Due to the integrated IP filter, you can sort out the traffic directed to your landing page to define users coming from suspicious and insecure IP addresses. An important issue is that you don’t have to block users, which does not affect your project trust rating.

WordPress allows boosting your website SEO parameters by integrating corresponding plugins. There are multiple free and paid widgets for effective search engine optimization. Some of the most widespread plugins include Yoast SEO, All In One SEO Pack, SEO Pressor, SEO Optimized Images, SEO Internal Links, Broken Link Checker, WPTouch Mobile Plugin and more.

Yoast snippet

Along with these extensions, WordPress lets you work with codes to make your landing page look appealing for search engine bots. However, you have to possess at least standard programming skills to cope with the task on your own.

When it tackles the SEO aspect, both web design platforms make it possible to optimize your landing page for the search engines. While Unbounce comes with a complete set of SEO features, WordPress implies the need for plugin integration to boost the positions of your project in the search engine results.

Key Differences Between Unbounce and WordPress

Ease of Use:Unbounce is a cloud website builder, which focuses on the needs of newbies, but can also be used by web design experts. The system is mainly used for landing page creation yet it is also possible to design sticky forms, pop ups, AMPs and other projects with it.WordPress is the world-known Content Management System CMS. It’s hard to call the platform easy yet everyone can master it without deep coding awareness.
Functionality:The website builder mainly specializes in the creation and promotion of landing pages. Its entire feature set is geared towards effective completion of this task. The main feature set encompasses several trafic modes, versatile layouts for popups, sticky forms, AMPs and landing pages, split testing opportunity, useful integration and more.The platform delivers powerful functionality and flexibility. It is known for its high end plugin integration options, which lets you create feature-rich landing pages along with other types of popular projects.
Design:Unbounce has a quality and versatile collection of pre-designed landing page templates. The system comes with a simple and understandable drag-and-drop editor, which ensures smooth design customization process.WordPress comes with a collection of built-in designs, but there are hundreds of third-party templates available on the web. They are free and paid and they are well optimized for mobile use.
eCommerce:The system doesn’t have an integrated eCommerce platform, but it can be successfully used by web store owners. The platform comes with a nice analytic system that lets you track your project stats, download CSV file lead info etc.The CMS allows starting a web store by means of integrating eCommerce plugins. The most popular open-source shopping cart plugin designed specially for WordPress is WooCommerce, which is absolutely free for everyone.
Blogging:The landing page builder does not include a blogging platform and, thus, it is impossible to start a blog with it.WordPress was initially designed as a blogging platform. The set of its tools, features and plugins is geared towards this very goal. This lets you start feature-laden blogs with the system.
Small Business:The platform is a nice choice for entrepreneurs, who have an intention to launch a landing page for effective business promotion.WordPress delivers access to multiple plugins, which were specially created for small business website development and customization.
Pricing:Unbounce doesn’t have a completely free plan, but there is a free 14-day trial to test the system. To go live with your website, you need to upgrade to one of its four premium subscriptions. Their cost starts from $80/mo.The software is initially free, but get ready to invest into paid plugins, templates, hosting and domain name. This is a must, when it comes to publishing your project. The most affordable Bluehost plan costs $2.95/mo only.
SEO:Unbounce is a SEO-friendly website builder. It is possible to manually set up the main parameters for each web page that requires effective optimization.Projects created with WordPress generally rank high in the search engines. The CMS lets you select the most suitable SEO plugin, integration of which will have positive impact upon your website promotion.
Customer Support:Knowledge base, live chat, phone, blog and email support for the US, UK, Australian and European subscribersNo official customer support, extensive worldwide user community, multiple forums.

Comparison Conclusion: Which One Is Better?

Unbounce and WordPress are web design platforms, which occupy worthy positions in their niches. The systems deliver distinctive features that make it possible to start quality landing pages yet they still differ in their integrated functionality and general web design approach.

Unbounce is a solely landing page builder, which explains the feature set and design customization tools the system offers. It can additionally be used to create online forms, pop ups and AMPs to cover the needs of its subscribers. WordPress is the top CMS used to run different types of web projects, including landing pages. The platform abounds in powerful integrations, making it possible to independently choose hosting and domain.

Which system works best for landing page creation? This basically depends upon your objectives, skills and budget. If you need a simple project for personal use, then Unbounce may comply with your needs. However, if you intend to start a feature-rich landing page with multiple options and high end design, then it makes sense to go for WordPress.

Unbounce vs WordPress: Which Is Better?
  • Landing page builder
  • Allows creating pop-ups, web forms
  • Nice pick foreCommerce projects
  • Free 14-day trial and 4 paid plans
Unbounce vs WordPress: Which Is Better?
  • Best CMS in the world
  • Advanced design customization tools
  • Powerful integration options
  • Hosting and domain name connection

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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