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Unbounce vs Landingi: Which Is Better?

Unbounce vs Landingi: Which Is Better?

Unbounce and Landingi are two landing page builders, which come with an extensive set of features and tools required to start a quality project. The platforms feature simplicity, convenience and intuitive approach to the website creation process. This is what makes both of them a nice pick for beginners and web design experts.

The website builders do not imply coding proficiency yet they make it possible for experienced users to use their programming skills to create truly unique projects. At the same time, each system stands out from the crowd due to its special features, distinctions, highlights and tools. Awareness of them may eventually help make the right choice of the platform.

Unbounce – is a functional landing page builder, which is also used to create sticky forms, pop-ups, AMPs to boost project conversion rates and drive the attention of the target audience. The system is quite easy to use and it works well for the development of simple and complex landing pages.

Landingi – is a popular lightbox and landing page builder, which makes it possible to start projects that refer to various business niches. The platform works great for marketing agencies, independent entrepreneurs, online merchants and other industry experts. The range of tools and features it offers covers the major web design needs of these user categories.

Website Builders Comparison Chart

Our score:          
Best for:Landing pages onlyLanding pages and lightbox projects
Templates:Free templates and layoutsOver 300 of responsive layouts that refer to various niches
Technical Support:Knowledge base, blog, live chat, phone and email support for US, UK, Australian and European usersInformative blog, video tutorials and guides, ticketing systems, Live Chat
Blogging Options:NoNo
SEO Options:High end SEO settingsStandard SEO settings
Pricing:From $80/moFrom $29/mo
More info:Unbounce Review →Landingi Review →

Unbounce and Landingi are created with the same purpose in mind – the systems focus on landing page creation, customization and further promotion. Each service, in its turn, comes with a set of special tools and features, which distinguish it from the rival.

What are these features? Is it possible to define the leader of the comparison? Which platform works best for landing page creation? To find that out, read on a detailed comparison of systems now.

Unbounce vs Landingi: General Overview

Unbounce vs Landingi: General Overview

Unbounce is a landing page builder, which is used to start and manage quality projects to come up to special marketing needs of users. The tool helps drive traffic and boost conversion rates to let users reach their business goals. Its interface is intuitive and understandable for everyone. This is where you can find tools to create and integrate sticky forms, AMPs and pop-ups for more effective interaction with users.

The website builder was first introduced to the market in 2009. Since that time, it has gained immense user popularity as a worthy tool for landing page creation. Statistics tells that the number of the system users has currently exceeded 134, 331, while the amount of live projects the platform powers now constitutes 89, 621.

Landingi is a website development platform, which is also used with the only purpose – landing page/lightbox creation. The system grants access to multiple customizable designs, tools and niche-specific integrations to match specific business/eCommerce spheres.

You don’t have to be a coding expert to launch projects with the website builder. This makes Landingi a worthy web design solution for non-coders with little or no website creation background. Professionals can also use the platform to start more feature-laden projects.

Landingi was founded in 2013, having become quite popular with the target audience since that time. According to recent stats, over 37, 498 users have registered with the system by this time, while the number of live landing pages the system currently powers constitutes 28, 298 projects.

Unbounce and Landingi provide a broad range of tools and features that are a must for the creation of these projects. The systems work equally well for beginners and web development pros as they do not imply coding proficiency.

Unbounce vs Landingi: Which One Is Easier to Use?

Unbounce vs Landingi: Which One Is Easier to Use?

Unbounce is an easy-to-use website builder, which does not require any special technical background or programming knowledge to get started. At the same time, the system makes it possible for web design pros to use their coding skills to integrate custom codes and scripts in order to add extra functionality to web forms or pages.

Unbounce editor

With Unbounce, you can create quality feature-rich landing pages, online forms, Accelerated Mobile Pages, pop-ups etc. The website builder is a nice tool for agencies, digital stores, SaaS developers and entrepreneurs aiming at effective brand promotion and conversion rate growth.

The website builder comes with an intuitive drag-and-drop interface, abundance of marketing tools, useful integrations, free layouts, built-in reporting engine and other tools that are a must, when it comes to quality landing page development.

Unbounce customer support is quite professional. Users can get access to the informative knowledge bae with lots of tutorials and manuals, which contain answers to the most widespread system-related questions. There is also an informative regularly-updated blog here, email, phone and live chat assistance. These solutions are available for the UK, US, European and Australian users.

Landingi is quite a simple website builder used for landing page development, management and further promotion. The platform is not geared towards experienced web developers. Instead, it offers intuitive web design approach and easy navigation. This is especially helpful for first-timers.

Landingi design editor

The system is a handy web design tool for marketing experts, agencies, independent business owners and online merchants, who are driven by the goal to get new leads, generate traffic, build customer base, launch and manage marketing campaigns etc.

Signing up with the system takes a few minutes only, while the very process of landing page creation is easy, fast and convenient as well. What’s important, the system lets you specify your web design expertise rate on the registration stage (beginner, intermediate or expert) to come up with the most understandable dashboard/interface version.

Landingi customer support service is on a top level. Beginners are offered to view a short yet informative video guide right from the start. This contributes to simple platform exploration and application. There is also access to the rich Help Center here, where you can find out answers to your platform-related questions. Alongside with that, users can get in touch with the support team members to use email and Live Chat help. Video guidelines and tutorials will simplify the process of working with the system.

To sum it up, both website builders offer quite easy and understandable web design approach. Starting and managing landing pages with them is equally possible for beginners and industry pros. Customer support options are quality and versatile as well, which contributes to sooth and hassle-free system exploration and further application.

Unbounce vs Landingi: Design and Flexibility

Unbounce vs Landingi: Design and Flexibility

Used for landing page development, Unbounce and Landingi come with a distinctive feature set that ensures effective website creation process. Along with web design tools, the platforms deliver marketing, customization and promotion features, which enhance your project design and performance. Which system prevails over its competitor? To define that, it is reasonable to compare the major functionality aspects of both systems. Let’s do that right away.

Content Management

Unbounce is good at content management. The website builder lets you easily manage on-page content, adjusting all the texts and elements with regard to your project layout and structure. The dashboard displays the internal website structure, making the process of web page editing smooth and simple. What you need is to pick the required block and proceed to its customization.

Unbounce editor

The website builder lets you start and customize several projects at a time, but this number depends upon the terms of the subscription you will go for. All the projects are accessible in the system’s editor, where you can select and manage them. Alongside with standard content management options, the website builder lets you work with scripts and code embedding tools. This is a perfect solution for web design pros, who wish to give their projects unique appeal via code injection and editing.

Landingi provides intuitive and simple content management process. The system comes with the integrated drag-and-drop editor, which lets you customize the chosen landing page layout to make it stand out from the crowd. Apart from standard editing options, it is possible to create your own website structure. This can be achieved by means of replacing, removing or adjusting the available elements in any order you consider appropriate.

Landingi editor

The platform lets you work with multiple website elements, including buttons, online forms, videos, images, countdowns and many more. They are completely customizable and versatile. What you need to add them to the web page is to make your choice and drag it to the spot, where you’d like to put it. Likewise, it is possible to edit, resize, copy and paste the selected items, upload video/image boxes, adjust form positions etc. What you should know, though, is that the platform lets you work with website elements only – section modification is currently unavailable here.

As to content management, Unbounce and Landingi provide multiple and quite versatile options. The systems make it possible to work on your projects in their dashboards, picking and modifying website elements that make up your landing page structure. Content management options are numerous here and you can find those that will match your project most.


Unbounce is rich in integrations, which let you make the most out of your project marketing strategy. The system lets you pick and connect tools and third-party platforms that are geared towards the completion of certain tasks.

Unbounce inegration

Thus, MailChimp integration allows launching and conducting effective marketing campaigns. SalesForce connection helps enhance the performance of eCommerce projects via the use of different notification services and messengers that help keep the target audience aare of the recent updates and news. Finally, Unbounce lets you integrate with Google Sheets to be able to download and edit your order/products/leads in the convenient CSV file format.

Landingi integration options are quite impressive. The system allows integrating with more than 40 third-party platforms, services, extensions and add-ons. Pick any of them you need for your project and connect to your website.

Landingi integration

The platform offers access to numerous marketing/advertising tools to enhance the efficacy of your marketing/promo campaigns. Among the services you can choose for integration, the following ones should be the first to mention: MailChimp, CRM software, Mailer Lite, LeadByte, SalesForce and other lead generation apps. What’s more, the website builder offers a high end Autoresponder tool that lets you send automated newsletter and emails to drive user attention.

Speaking about integrations, Unbounce and Landingi grant access to standard yet useful platforms and services you can connect to your project. They are a must, when it comes to effective landing page promotion and development of marketing strategies. It’s up to you to choose and integrate those services you need for your project.

Marketing and Advertising Features

Unbounce is a multi-purpose marketing tool you can use to start landing pages, sticky bars, pop-up forms and other elements for effective website promotion. The system delivers an impressive choice of templates and layouts for different types of marketing campaigns. Additionally, it is possible to upload existing Unbounce pages from corresponding folders to further customize them as required.

The platform allows testing various traffic modes, namely Standard, Smart and A/B (split) testing. The first one directs users to the target page/website. The second one uses the AI-based technologies to define their special preferences and offer suitable solutions. Split testing, in its turn, ensures the detailed overview of diverse approaches to detect the most effective option.

Landingi comes with multiple website promotion/marketing tools for efficient landing page promotion. The system lets you try its A/B testing feature to come up with the most effective business marketing strategy. It is also possible to track lead stats here to figure out traffic and conversion rates during the specific time interval. At the same time, it is currently impossible to see page bounce rates, traffic channels, session duration and some other characteristics here.

The website builder makes it possible to inject JavaScrip codes into your project to give your landing page unique performance and design. What;s important, this task can be completed without any previous technical background or special niche knowledge.

In terms of marketing options, these landing page builders have much to offer. Both of them come with a split testing feature, abundance of marketing and statistics tracking tools as well as special solutions that make it possible to develop the best promotion strategy for your business.

Template Editing and Design Customization

Unbounce template collection is quite extensive. Along with 100 landing page themes, it encompasses 31 sticky bars, 19 AMPs, 42 pop-ups. These layouts are versatile and free, which means that you can select from different types of content to comply with your project needs.

Unbounce vs Landingi: Which Is Better?

The range of design customization tools is quite standard, if not a bit limited. Baseline settings include styling and typography options that let you modify background colours and adjust dimension parameters. Unbounce has an intuitive drag-and-drop editor that simplifies the process of design customization. This is where you can edit block content, background images, icons and other website elements. However, the system does not allow deleting custom sections and web page items.

With Unbounce, you can start a brand new project from scratch, if the available themes do not comply with your landing page expectations and requirements. It is allowed to use the available pack of baseline elements the system offers by default – pick those you need and drag them on the page to develop a completely personalized design/website structure.

Landingi comes with an extensive collection of pre-designed templates. Their number currently exceeds 300. All of them are free, customizable and responsive. The templates fall into niche categories with regard to the business sphere you specialize in.

Landingi choose template

As to the design customization options, they are also standard. Don’t expect deep flexibility from the website builder as it is mostly geared towards the needs of non-coders. The system lets you effectively work with typography settings, adjust background colours and positions of main website elements, choose and customize font settings, make use of the free built-in image library. The latter encompases multiple quality images divided into categories, such as electronics, nature, holidays, business and more. To pick a suitable image, you should browse the corresponding section and select the image you would like to upload to your project.

Along with desktop editing mode, Landingi allows for mobile editing. This is a real advantage, if you intend to make your landing page accessible from various mobile devices. To view the ready-made project, the website builder offers an opportunity to switch between desktop and smartphone preview modes. Tablet preview is not available by now.

When it tackles the aspect of design customization, Unbounce and Landingi both offer quite extensive and versatile collections of templates/layouts. They are free, customizable and responsive by default. Theme editing tools and features are somewhat limited in both systems – users may currently access standard features only. This, however, does not prevent subscribers from creating quality landing pages for effective business promotion.

Unbounce vs Landingi: General Pricing Comparison

Unbounce vs Landingi: General Pricing Comparison

Unbounce is not a cheap website builder. The system does not include any free plans or trials, which triggers the need to pick one of the available premium plans right from the start. As of today, the platform allows choosing from four subscriptions. They differ in integrated functionality, terms, services and tools provided. Here they go:

Unbounce pricing

  • Launch Plan ($80/mo) – standard feature set, no A/B testing mode;
  • Optimize Plan ($120/mo) – deeper integrated functionality, encompassing Smart Traffic AI tools, A/B testing etc.;
  • Accelerate Plan ($200/mo) – includes the enhanced AMP page loading feature, increased amount of disk space etc.;
  • Scale Plan ($300/mo) – enhanced AMP page loading, extra space and bandwidth amount.

The website builder makes it possible to save big, when upgrading to one of its premium plans. This can be achieved by getting the annual subscription right from the start. In this case, the system will offer you a discount. Anyway, Unbounce is still considered quite a costly platform, especially for beginners.

Landingi doesn’t have an absolutely free plan, but there is a 14-day free trial that lets you test the service and the features it includes. To proceed to deep project customization and to publish it, you will have to select one of the available premium subscriptions. The website builder allows choosing from three large groups of plans. Each of them encompasses more detailed subscriptions:

Landingi busines plans

Business Plans work great for small business owners, tutors/coaches, small/medium digital stores:

  • Core ($29/mo) – unlimited number of landing pages, baseline features, such as access to free templates, limited integrations, cloud hosting, free SSL Certificate connection, drag-and-drop editor etc.;
  • Create ($55/mo) – unlimited number of landing pages, email marketing tools, CRM integration;
  • Automate ($79/mo) – unlimited number of landing pages, funnels, A/B testing, Autoresponder, other tools for landing pages, which are expected to attract up to 100 000 unique visitors.
  • Agency ($149/mo) – 10 extra custom domains, subaccounts, custom images, priority customer support, separate accounts for customers;
  • Agency Pro ($245/mo) – up to 500 000 unique visitors, subaccount API, custom login page etc.

Enterprise Plan (from $599) focuses on the needs and requirements of large enterprises, which imply the use of professional marketing tools. The plan comes with such features as enhanced security options, custom implementations, individual terms for each customer, extra features, which depend upon the needs of users.

As to the pricing aspect, Landingi seems to be a more preferable solution. As compared to Unbounce with its costly plans and absence of free options, the website builder grants access to more versatile pricing solutions that include a free 14-day trial and several types of premium plans to comply with diverse needs of the system users.

Unbounce vs Landingi: Which One Is the Best for SEO?

Unbounce vs Landingi: Which One Is the Best for SEO?

Unbounce is a SEO-friendly website builder. The system allows adjusting standard settings for more effective optimization and promotion of the projects it powers. You can complete the SEO set up procedure in the corresponding section. This is where it is possible to modify metadata, titles, descriptions, keywords

Unbounce vs Landingi: Which Is Better?

Likewise, the platform allows editing image containers that come with customizable URLs, Alt texts and descriptions. The integrated IP filter lets you sort out the traffic to identify that, which comes from unreliable and suspicious IP addresses. There is no need to block users, while doing that.

Landingi is quite good at SEO as well. The website builder makes it possible to optimize your landing page for the search engines by filling out standard settings. It comes with a detailed and informative guide on the basics of effective SEO optimization. This is an advantage for beginners, who are just exploring all the system’s features.

To adjust SEO settings, reach out for the corresponding section in the dashboard, where you will come across the fields to provide the required info. The latter includes meta tags, titles, descriptions, keywords, ALT and title attributes for images, headings for website sections and more. Correct adjustment of these settings contributes to more efficient optimization of your landing page for the search engines.

In terms of SEO, Unbounce and Landingi deliver standard options. Both website builders can be considered SEO-friendly as they make it possible to independently adjust the main SEO settings for your landing page to enhance its positions in the search engine results.

Key Differences Between Unbounce and Landingi

Ease of Use:Unbounce is a DIY website builder, which mainly targets non-techies yet can be effectively used by web design pros. It is created to simplify the process of landing page development. The platform is intuitive, convenient and functional at a time.Landingi is an easy-to-use and convenient website builder. It focuses on landing page and lightbox creation. The platform does not imply coding knowledge, which makes it a good choice both for first-timers and web design experts.
Functionality:The website builder is geared towards the needs of users, who aim at starting quality landing pages. The feature set of the platform encopasses the entire spectrum of tools and features used for successful completion of this task. These include high end layouts for sticky forms, landing pages and pop ups, various traffic modes, A/B testing feature, powerful integrations and more.The all-in-one website builder includes integrated hosting and domain name. It provides high end functionality, offering high end marketing and statistics tracking tools, A/B testing and reporting features, lead monitoring option, expanded integration capabilities, Autoresponder tool and other advantages.
Design:Unbounce lets you choose from multiple ready-made layouts for pop ups, AMPs, sticky forms, and landing pages. The system comes with intuitive drag-and-drop editor, which ensures easy and smooth design customization.The system includes a collection of templates, which encompasses over 300 ready-made layouts. They are free, responsive and niche-specific. Design customization tools are baseline here. Desktop/smartphone preview is available as well.
eCommerce:Unbounce doesn’t offer an integrated eCommerce engine yet it can be effectively used by web store owners. The platform delivers a nice analytic system that lets you track your project statistics and download CSV file lead data.Landingi does not have a built-in eCommerce platform. However, it is a nice option for web store owners, who wish to launch their landing pages for more efficient online shop promotion.
Blogging:The landing page builder does not have a blogging platform and, thus, it is not created for blog development.There is no integrated blogging engine here and, thus, it is impossible to start a blog with the system.
Small Business:The website builder is a nice pick for entrepreneurs, who intend to start a landing page for quality business promotion and traffic generation.Landingi is a useful tool, when it comes to starting landing pages for successful business promotion.
Pricing:Unbounce doesn’t offer free plans or trials. There are four premium subscriptions here, the cost of which starts from $80/mo.The system has a free 14-day trial that lets you test the functionality of the system. To publish and promote a project, a user needs to choose from three types of subscriptions (Business, Agency, Enterprise). Each of them involves more detailed plans. Their cost starts from $29/mo.
SEO:Unbounce has quality SEO settings. It is possible to manually set them up for each web page in a quick and hassle-free way.Landingi is a SEO-friendly website builder. It delivers baseline SEO settings. You can adjust meta tags for your landing page, filling out corresponding fields in the separate SEO section of the dashboard.
Customer Support:Knowledge base, phone, blog, live chat and email support for the US, UK, Australian and European usersInformative blog, ticketing systems, video tutorials and guides, Live Chat

Comparison Conclusion: Which One Is Better?

Unbounce and Landingi are used for the single purpose – creation, customization and promotion of landing pages. Thus, their integrated functionality and design customization options are initially geared to effective completion of these tasks. What’s important, they don’t require the awareness of coding basics, which makes them a nice pick even for newbies.

Unbounce works best for marketing agencies, digital stores and SaaS developers. Along with landing pages, the website builder makes it possible to build sticky forms, AMPs, pop-ups etc. Landingi is a worthy pick for marketing agencies, tutors, independent entrepreneurs, digital stores. The platform lets you design a quality landing page for your business promotion, offering an extensive choice of tools and options.

Both website builders grant access to extensive marketing, advertising and project development features. However, they are standard and cannot ensure deep flexibility and project functionality. You can use any of these platforms to start a nice landing page, but take your time first to test each of them to decide on the most suitable solution.

Unbounce vs Landingi: Which Is Better?
  • Landing page website builder
  • Allows creating pop-ups, forms, AMPs
  • Good for business/eCommerce projects
  • Costly premium subscriptions
Unbounce vs Landingi: Which Is Better?
  • Landing page/lightbox builder
  • Lead/stats tracking and reporting tools
  • Comprehensive marketing features
  • Free 14-day trial and 3 types of paid plans

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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