Unbounce and Landingi are two landing page builders, which come with an extensive set of features and tools required to start a quality project. The platforms feature simplicity, convenience and intuitive approach to the website creation process. This is what makes both of them a nice pick for beginners and web design experts.
The website builders do not imply coding proficiency yet they make it possible for experienced users to use their programming skills to create truly unique projects. At the same time, each system stands out from the crowd due to its special features, distinctions, highlights and tools. Awareness of them may eventually help make the right choice of the platform.
Unbounce – is a functional landing page builder, which is also used to create sticky forms, pop-ups, AMPs to boost project conversion rates and drive the attention of the target audience. The system is quite easy to use and it works well for the development of simple and complex landing pages.
Landingi – is a popular lightbox and landing page builder, which makes it possible to start projects that refer to various business niches. The platform works great for marketing agencies, independent entrepreneurs, online merchants and other industry experts. The range of tools and features it offers covers the major web design needs of these user categories.
Unbounce and Landingi are created with the same purpose in mind – the systems focus on landing page creation, customization and further promotion. Each service, in its turn, comes with a set of special tools and features, which distinguish it from the rival.
What are these features? Is it possible to define the leader of the comparison? Which platform works best for landing page creation? To find that out, read on a detailed comparison of systems now.
Unbounce vs Landingi: What Real Users Say?
Unbounce makes landing page creation simple and convenient for everyone. This especially concerns users, who have got used to browsing their projects on mobile devices. With an extensive customizable template gallery, intuitive interface and integration with other software like MailChimp or Constant Contact, for example, the projects have more chances for high traffic generation. Beginners, however, may find Unbounce customization options somewhat complicated. This is what GetApp users have written about the platform. When it comes to customer support service, it ranks high – according to Trustpilot subscribers. They also consider the service a great value for your money, if you are going to use one domain only. Although, limited capabilities and average UX tools somewhat lag behind other software competitors.
Landingi users love its design customization approach, availability of integrations and features provided at reasonable cost. They also highlight the intuitive drag-and-drop editor and seamless integration with email marketing tools. This does not only make the landing page creation process simple and hassle-free, but also streamlines the marketing process. It would be nice to add the slideshow creation feature and to make some other advantages available on cheaper plans. Currently, the majority of high end options can be accessed on expensive subscriptions only. These are some of the notes posted by G2 users. When browsing Landingi reviews added by Trustradius subscribers, it makes sense to highlight powerful integration options of the software along with its marketing solutions. Among disadvantages, users point out slow web page load speed in some cases and limited pop-up features. The rest is ok.
Unbounce vs Landingi: General Overview
Unbounce is a landing page builder, which is used to start and manage quality projects to come up to special marketing needs of users. The tool helps drive traffic and boost conversion rates to let users reach their business goals. Its interface is intuitive and understandable for everyone. This is where you can find tools to create and integrate sticky forms, AMPs and pop-ups for more effective interaction with users.
The website builder was first introduced to the market in 2009. Since that time, it has gained immense user popularity as a worthy tool for landing page creation. Statistics tells that the number of the system users has currently exceeded 193,949, while the amount of live projects the platform powers now constitutes 114,982.
Landingi is a website development platform, which is also used with the only purpose – landing page/lightbox creation. The system grants access to multiple customizable designs, tools and niche-specific integrations to match specific business/eCommerce spheres.
You don’t have to be a coding expert to launch projects with the website builder. This makes Landingi a worthy web design solution for non-coders with little or no website creation background. Professionals can also use the platform to start more feature-laden projects.
Landingi was founded in 2013, having become quite popular with the target audience since that time. According to recent stats, over 68,795 users have registered with the system by this time, while the number of live landing pages the system currently powers constitutes 43,423 projects.
Unbounce vs Landingi: Which One Is Easier to Use?
Unbounce is an easy-to-use website builder, which does not require any special technical background or programming knowledge to get started. At the same time, the system makes it possible for web design pros to use their coding skills to integrate custom codes and scripts in order to add extra functionality to web forms or pages.
With Unbounce, you can create quality feature-rich landing pages, online forms, Accelerated Mobile Pages, pop-ups etc. The website builder is a nice tool for agencies, digital stores, SaaS developers and entrepreneurs aiming at effective brand promotion and conversion rate growth.
The website builder comes with an intuitive drag-and-drop interface, abundance of marketing tools, useful integrations, free layouts, built-in reporting engine and other tools that are a must, when it comes to quality landing page development.
Unbounce customer support is quite professional. Users can get access to the informative knowledge bae with lots of tutorials and manuals, which contain answers to the most widespread system-related questions. There is also an informative regularly-updated blog here, email, phone and live chat assistance. These solutions are available for the UK, US, European and Australian users.
Landingi is quite a simple website builder used for landing page development, management and further promotion. The platform is not geared towards experienced web developers. Instead, it offers an intuitive web design approach and easy navigation. This is especially helpful for first-timers.
The system is a handy web design tool for marketing experts, agencies, independent business owners and online merchants, who are driven by the goal to get new leads, generate traffic, build customer base, launch and manage marketing campaigns etc.
Signing up with the system takes a few minutes only, while the very process of landing page creation is easy, fast and convenient as well. What’s important, the system lets you specify your web design expertise rate on the registration stage (beginner, intermediate or expert) to come up with the most understandable dashboard/interface version.
Landingi customer support service is on a top level. Beginners are offered to view a short yet informative video guide right from the start. This contributes to simple platform exploration and application. There is also access to the rich Help Center here, where you can find out answers to your platform-related questions. Alongside with that, users can get in touch with the support team members to use email and Live Chat help. Video guidelines and tutorials will simplify the process of working with the system.
Unbounce vs Landingi: Design and Flexibility
Used for landing page development, Unbounce and Landingi come with a distinctive feature set that ensures an effective website creation process. Along with web design tools, the platforms deliver marketing, customization and promotion features, which enhance your project design and performance. Which system prevails over its competitor? To define that, it is reasonable to compare the major functionality aspects of both systems. Let’s do that right away.
Dashboard
Unbounce offers a bit complicated dashboard, which comes with lots of tools and design customization elements. The prevailing amount of software users, however, underline that it is not that difficult to explore, learn and master it. This concerns both beginners and web design pros.
To get access to the dashboard, you first have to create an account. As soon as you log in, the system will redirect you to the dashboard and the editor to initiate the customization process.
The menu is found on the left side of the screen and includes the major elements that can be used when configuring the landing page structure and layout. The most popular and widely used of them are forms, embed video, custom HTML, Lightbox button, text, boxes, images, sections etc.
It is also possible to get to the required section or field to edit your website code there and make other edits, if needed. An important feature is the availability of the website mockup solution. It grants access to the prompts you can edit to ensure better project functionality.
Need to make other configurations? Then go ahead to access the horizontal menu in the upper part of the software dashboard. This is where you can redo/undo the previous edits, apply CSS styles, insert JS scripts, rearrange element positions, set up metadata and complete other steps for worthy website design and presentation.
As soon as you are done with your project customization, go ahead to preview the result before going live with it.
Landingi boasts a somewhat simpler dashboard, which includes drag-and-drop functionality. One of the software highlights is the opportunity to switch between screens while working on your landing page customization.
When you reach the dashboard, you should start exploring it first. The dashboard consists of the landing page builder, integration tools, analytic and reporting options and a handy lead management section with a set of marketing tools. General account settings are available here for customization as well.
Just like Unbounce, Landingi has a preview feature that allows seeing the result of your work in progress and controlling it before publication. This is a surefire way to avoid mistakes, especially if this is the first time you use the software.
Website Editor
Unbounce landing page editor seems much simpler than its dashboard, when it comes to its exploration. Whether you are a first-timer or a web design expert, you will easily cope with the task.
An interesting feature is that the software subscribers may choose from two integrated editors – Classic drag-and-drop editor and Smart Builder (the AI-powered tool).
A standard editor ensures a more versatile design customization approach, making it possible to properly organize the landing page layout. Thus, it works better for more proficient users.
A Smart Builder is a high end editor powered by Artificial Intelligence. It is currently offered in all Unbounce subscriptions as a simple and quick solution for non-techies.
The landing page builder has a handy drag-and-drop interface, which lets you quickly add and arrange website elements on a page. These elements may be quite versatile, such as texts, videos, images, media files, online forms etc. The editor also lets you customize the design, using special settings for fonts, colors, styles, backgrounds etc.
Integrating third-party services is possible here as well. This allows getting more advanced software functionality and simpler traffic/lead management solutions. The most powerful integrations to use here include email marketing and analytics tools, CRM software etc.
Landingi comes with the integrated drag-and-drop editor, which lets you customize the selected landing page layout to make it stand out from the crowd.
Apart from standard editing options, it is possible to create your own website structure. This can be achieved by means of replacing, removing or adjusting the available elements in any order you consider appropriate. This is where you can add/edit the required elements, including texts, media files, online forms, images etc.
You don’t have to be a proficient web designer to create a landing page with Landingi. What you need is to create an account, name your project and then access the editor to configure its layout. You can also add, edit, rearrange and remove the chosen elements with regard to your project structure.
Template choice is another step to make. With several dozens of samples available in the gallery, you will surely find the one that works best for your project.
Design customization is what you should handle next. It’s up to you to browse a broad range of landing page elements (sections, forms, images, icons, videos, buttons, countdowns etc.) to further edit and modify them.
Note that Landingi allows working with elements only – you won’t be able to modify sections here.
Plan to ensure an impressive landing page presentation of all types of mobile and desktop devices? Then go ahead to access the integrated mobile editor of the system to adjust the required settings there. You can switch between desktop and mobile screens in the dashboard to make edits and to view the pages on the devices you mostly use.
Content Management
Unbounce is good at content management. The website builder lets you easily manage on-page content, adjusting all the texts and elements with regard to your project layout and structure. The dashboard displays the internal website structure, making the process of web page editing smooth and simple. What you need is to pick the required block and proceed to its customization.
The website builder lets you start and customize several projects at a time, but this number depends upon the terms of the subscription you will go for. All the projects are accessible in the system’s editor, where you can select and manage them. Alongside with standard content management options, the website builder lets you work with scripts and code embedding tools. This is a perfect solution for web design pros, who wish to give their projects unique appeal via code injection and editing.
Landingi provides an intuitive and simple content management process. The platform lets you work with multiple website elements, including buttons, online forms, videos, images, countdowns and many more. They are completely customizable and versatile.
What you need to add them to the web page is to make your choice and drag it to the spot where you’d like to put it. Likewise, it is possible to edit, resize, copy and paste the selected items, upload video/image boxes, adjust form positions etc. What you should know, though, is that the platform lets you work with website elements only – section modification is currently unavailable here.
Marketing and Advertising Features
Unbounce is a multi-purpose marketing tool you can use to start landing pages, sticky bars, pop-up forms and other elements for effective website promotion. The system delivers an impressive choice of templates and layouts for different types of marketing campaigns. Additionally, it is possible to upload existing Unbounce pages from corresponding folders to further customize them as required.
The platform allows testing various traffic modes, namely Standard, Smart and A/B (split) testing. The first one directs users to the target page/website. The second one uses the AI-based technologies to define their special preferences and offer suitable solutions. Split testing, in its turn, ensures the detailed overview of diverse approaches to detect the most effective option.
Landingi comes with multiple website promotion/marketing tools for efficient landing page promotion. The system lets you try its A/B testing feature to come up with the most effective business marketing strategy. It is also possible to track lead stats here to figure out traffic and conversion rates during the specific time interval. At the same time, it is currently impossible to see page bounce rates, traffic channels, session duration and some other characteristics here.
The website builder makes it possible to inject JavaScrip codes into your project to give your landing page unique performance and design. What’s important, this task can be completed without any previous technical background or special niche knowledge.
Integrations
Unbounce is rich in integrations, which let you make the most out of your project marketing strategy. The system lets you pick and connect tools and third-party platforms that are geared towards the completion of certain tasks.
Thus, MailChimp integration allows launching and conducting effective marketing campaigns. SalesForce connection helps enhance the performance of eCommerce projects via the use of different notification services and messengers that help keep the target audience aware of the recent updates and news. Finally, Unbounce lets you integrate with Google Sheets to be able to download and edit your order/products/leads in the convenient CSV file format.
Landingi integration options are quite impressive. The system allows integrating with more than 40 third-party platforms, services, extensions and add-ons. Pick any of them you need for your project and connect to your website.
The platform offers access to numerous marketing/advertising tools to enhance the efficacy of your marketing/promo campaigns. Among the services you can choose for integration, the following ones should be the first to mention: MailChimp, CRM software, Mailer Lite, LeadByte, SalesForce and other lead generation apps. What’s more, the website builder offers a high end Autoresponder tool that lets you send automated newsletter and emails to drive user attention.
A/B Testing
Unbounce allows testing several traffic modes based on user requirements and project type. As mentioned above, these include Standard, Smart and A/B testing.
Standard option redirects users to the target page from the very beginning. Smart mode allows detecting special customer preferences by means of using AI tools. The A/B testing tool, in its turn, ensures the detailed overview of various approaches to eventually pick the most suitable option. As a result, this helps develop the best marketing strategy.
Landingi also comes with an integrated A/B testing feature. It lets you set up and configure active ad campaigns. Users can independently initiate testing sessions whenever required. The platform also provides automated A/B functionality, which can be enabled automatically after a preset number of visits or conversions.
Unbounce and Landingi both include a high end A/B split testing mode. This is a must, when it comes to effective marketing campaign set up and customization. Unbounce additionally offers Standard and Smart testing modes that provides freedom of choice based on user requirements.
Design and Templates
Unbounce template collection is quite extensive. Along with 100 landing page themes, it encompasses 31 sticky bars, 19 AMPs, 42 pop-ups. These layouts are versatile and free, which means that you can select from different types of content to comply with your project needs.
The range of design customization tools is quite standard, if not a bit limited. Baseline settings include styling and typography options that let you modify background colours and adjust dimension parameters. Unbounce has an intuitive drag-and-drop editor that simplifies the process of design customization. This is where you can edit block content, background images, icons and other website elements. However, the system does not allow deleting custom sections and web page items.
With Unbounce, you can start a brand new project from scratch, if the available themes do not comply with your landing page expectations and requirements. It is allowed to use the available pack of baseline elements the system offers by default – pick those you need and drag them on the page to develop a completely personalized design/website structure.
Additionally, Unbounce makes it possible to test its built-in AI tools to provide the fail-safe landing page creation process. Thus, the Design Assistant is a convenient solution for first-timers, while the Builder Grid lets you correctly organize project elements to form a visually impressive landing page design. This ensures maximum conversion rates.
Multi-device page preview is available here as well to let you see various types of landing page presentation on different devices.
Landingi comes with an extensive collection of pre-designed templates. Their number currently exceeds 300. All of them are free, customizable and responsive. The templates fall into niche categories with regard to the business sphere you specialize in.
As to the design customization options, they are also standard. Don’t expect deep flexibility from the website builder as it is mostly geared towards the needs of non-coders. The system lets you effectively work with typography settings, adjust background colours and positions of main website elements, choose and customize font settings, make use of the free built-in image library. The latter encompasses multiple quality images divided into categories, such as electronics, nature, holidays, business and more. To pick a suitable image, you should browse the corresponding section and select the image you would like to upload to your project.
Along with desktop editing mode, Landingi allows for mobile editing. This is a real advantage, if you intend to make your landing page accessible from various mobile devices. To view the ready-made project, the website builder offers an opportunity to switch between desktop and smartphone preview modes. Tablet preview is not available by now.
Unbounce vs Landingi: General Pricing Comparison
Unbounce is not a cheap website builder. The system does not include a free plan yet there is a 14-day trial that allows testing the system before upgrading to one of the available premium plans.
Currently, the platform allows choosing from four subscriptions. They differ in integrated functionality, terms, services and tools provided. Here they go:
- Launch Plan ($74/mo billed annually) – baseline feature set, unlimited landing pages, up to 20000 visitors, popups and sticky bars, AI copywriting, up to 500 conversions, 1 connected domain, no A/B testing mode available;
- Optimize Plan ($109/mo billed annually) – more advanced functionality, including A/B testing mode, 5 connected domains, Smart Traffic AI tools, up to 1000 conversions, up to 30000 visitors etc.;
- Accelerate Plan ($180/mo billed annually) – encompasses the improved AMP page loading option, 10 connected domains, up to 2500 conversions, up to 50000 visitors, increased amount of disk storage space etc.;
- Concierge Plan ($469/mo billed annually) – extra space and bandwidth amount, 25 connected domains, enhanced AMP page loading, up to 5000 conversions, up to 100000 visitors, dedicated success manager etc.
Prices listed above are provided with a 25% discount, when picking an annual subscription. Anyway, Unbounce is still considered quite a costly platform, especially for beginners.
Landingi has an absolutely free plan and a 14-day free trial that lets you test the service and the features it includes. To proceed to deep project customization and to publish it, you will have to select one of the available premium subscriptions. Here they go:
- Free (0/mo) – 1 published landing page, data synchronization once a day, 30 days of data retention, Landingi branding, unlimited conversions etc.;
- Professional ($49/mo) – unlimited landing pages and conversions, fast chat, real-time data synchronization, 365 days of data retention, no Landingi branding, all features and integrations available in stock and phone support;
- Agency ($149/mo) – unlimited landing pages and conversions, no Landingi branding, all integrations and features, audit log, real-time data sync, 3 years of data retention, advanced permissions, fast chat and phone support, unlimited client workspaces.
The software offers a 30-days money-back guarantee, if you decide to cancel the subscription for some reason during this period of time.
Unbounce vs Landingi: Which One Is the Best for SEO?
Unbounce is a SEO-friendly website builder. The system allows adjusting standard settings for more effective optimization and promotion of the projects it powers. You can complete the SEO set up procedure in the corresponding section. This is where it is possible to modify metadata, titles, descriptions, keywords.
Likewise, the platform allows editing image containers that come with customizable URLs, Alt texts and descriptions. The integrated IP filter lets you sort out the traffic to identify that, which comes from unreliable and suspicious IP addresses. There is no need to block users, while doing that.
Landingi is quite good at SEO as well. The website builder makes it possible to optimize your landing page for the search engines by filling out standard settings. It comes with a detailed and informative guide on the basics of effective SEO optimization. This is an advantage for beginners, who are just exploring all the system’s features.
To adjust SEO settings, reach out for the corresponding section in the dashboard, where you will come across the fields to provide the required info. The latter includes meta tags, titles, descriptions, keywords, ALT and title attributes for images, headings for website sections and more. Correct adjustment of these settings contributes to more efficient optimization of your landing page for the search engines.
Key Differences Between Unbounce and Landingi
| Unbounce | Landingi | |
| Ease of Use: | Unbounce is a DIY website builder, which mainly targets non-techies yet can be effectively used by web design pros. It is created to simplify the process of landing page development. The platform is intuitive, convenient and functional at a time. | Landingi is an easy-to-use and convenient website builder. It focuses on landing page and lightbox creation. The platform does not imply coding knowledge, which makes it a good choice both for first-timers and web design experts. |
| Functionality: | The website builder is geared towards the needs of users, who aim at starting quality landing pages. The feature set of the platform encompasses the entire spectrum of tools and features used for successful completion of this task. These include high end layouts for sticky forms, landing pages and pop ups, various traffic modes, A/B testing feature, powerful integrations and more. | The all-in-one website builder includes integrated hosting and domain name. It provides high end functionality, offering high end marketing and statistics tracking tools, A/B testing and reporting features, lead monitoring option, expanded integration capabilities, Autoresponder tool and other advantages. |
| Design: | Unbounce lets you choose from multiple ready-made layouts for pop ups, AMPs, sticky forms, and landing pages. The system comes with an intuitive drag-and-drop editor, which ensures easy and smooth design customization. | The system includes a collection of templates, which encompasses over 300 ready-made layouts. They are free, responsive and niche-specific. Design customization tools are baseline here. Desktop/smartphone preview is available as well. |
| eCommerce: | Unbounce doesn’t offer an integrated eCommerce engine yet it can be effectively used by web store owners. The platform delivers a nice analytic system that lets you track your project statistics and download CSV file lead data. | Landingi does not have a built-in eCommerce platform. However, it is a nice option for web store owners, who wish to launch their landing pages for more efficient online shop promotion. |
| Blogging: | The landing page builder does not have a blogging platform and, thus, it is not created for blog development. | There is no integrated blogging engine here and, thus, it is impossible to start a blog with the system. |
| Small Business: | The website builder is a nice pick for entrepreneurs, who intend to start a landing page for quality business promotion and traffic generation. | Landingi is a useful tool, when it comes to starting landing pages for successful business promotion. |
| Pricing: | Unbounce doesn’t offer a free plan yet there is a 14-day trial heere. There are four premium subscriptions here, the cost of which starts from $74/mo when billed annually. | The system has a free 14-day trial that lets you test the functionality of the system. There is also a free plan here. To publish and promote a project, a user needs to choose from two types of subscriptions (Professional and Agency). The cost starts at 49/mo. |
| SEO: | Unbounce has quality SEO settings. It is possible to manually set them up for each web page in a quick and hassle-free way. | Landingi is a SEO-friendly website builder. It delivers baseline SEO settings. You can adjust meta tags for your landing page, filling out corresponding fields in the separate SEO section of the dashboard. |
| Customer Support: | Knowledge base, phone, blog, live chat and email support for the US, UK, Australian and European users. | Informative blog, ticketing systems, video tutorials and guides, Live Chat. |
Comparison Conclusion: Which One Is Better?
Unbounce and Landingi are used for the single purpose – creation, customization and promotion of landing pages. Thus, their integrated functionality and design customization options are initially geared to effective completion of these tasks. What’s important, they don’t require the awareness of coding basics, which makes them a nice pick even for newbies.
Unbounce works best for marketing agencies, digital stores and SaaS developers. Along with landing pages, the website builder makes it possible to build sticky forms, AMPs, pop-ups etc. Landingi is a worthy pick for marketing agencies, tutors, independent entrepreneurs, digital stores. The platform lets you design a quality landing page for your business promotion, offering an extensive choice of tools and options.
Both website builders grant access to extensive marketing, advertising and project development features. However, they are standard and cannot ensure deep flexibility and project functionality. You can use any of these platforms to start a nice landing page, but take your time first to test each of them to decide on the most suitable solution.
