Tilda and Wix are two website builders that make it possible to start any type of web project from scratch and with minimum time/effort investment. You don’t have to possess any technical background or coding skills to work with these systems. They stand out from the crowd due to their flexibility and functionality required to help freelancers, business owners, bloggers and other users create feature-laden and professional websites. The only nuance is that they utilize a bit different approaches to the process of website development and customization.
Tilda is a standard website builder that comes with the WYSIWYG editor and a set of baseline features. It works well for users with diverse web design expertise and background, making it possible to start various project types. Wix is the all-in-one platform, which currently occupies top positions in the list of the best web design software. The website builder is a great pick for the setup of any projects irrespective of their complexity and specialization.
Website Builders Comparison Chart
|Best for:||Simple one-page projects, landing pages, blogs, business websites, portfolios||Business websites, promo websites, blogs, landing pages, small/medium web stores|
|Templates:||One-page themes that come with demo content||Multiple free, mobile-ready, niche-specific designs|
|Technical Support:||Powerful knowledge base, educative videos, tutorials, email, online chat support||Rich knowledge base, ticketing system, VIP support, phone support|
|Blogging:||Integrated blogging engine||Built-in blogging platform|
|SEO Options:||Baseline SEO settings||Extensive SEO features|
|Pricing:||Free to $15/mo||Free to $49/mo|
|More info:||Tilda review →||Wix Review →|
While both website builders serve almost the same goals, users might find it confusing to pick the one. Our review will showcase the key differences and benefits, which make Wix the #1 choice in terms of flexibility, price, ease of use, and other issues.
Tilda vs Wix: General Overview
Tilda is a typical WYSIWYG software with a set of baseline features. Launched in 2014, the platform was initially developed to create simple one-page sites, landing pages, portfolios or blogs. It has evolved over the years and added some eCommerce functions. This has made it possible to let users establish good online representation and effectively promote their projects as well as to make some money online via small digital stores.
According to recent stats, the number of live websites launched with the system current;y constitutes 150 996, while the overall amount of the system subscribers has exceeded 228 586 users. Tilda comes with appealing design, minimalistic and intuitive interface. Even though, the platform lets you start almost the same projects as other all-in-one website builders, its main focus is made on landing page development. Thus, the target audience of the system includes storytellers, bloggers, journalists, marketing experts etc.
Wix is probably the most renowned brand in the website building industry. The software has made a name for itself thanks to extended functionality, ease of use, and AI-based innovative technologies implemented to handle the building process for the user. Wix is the ultimate solution for any website type ranging from professional blogs and portfolios to eCommerce projects of any size.
The website builder was started in 2006 and it has significantly evolved since that time to now become the leader of the web design market. The system does not require any coding proficiency to run quality and feature-laden projects with it. Statistics says that the number of active Wix-powered websites now constitutes 3,800,881. The overall amount of the system subscribers has exceeded 154 millions users. The number of Premium members equals 4.3 millions users.
Tilda and Wix are DIY website builders that can be used to start versatile projects. Wix, however, prevails over its competitor in a variety of aspects. The only look at the statistics comparison makes everything clear right from the start. Wix powers millions of websites around the globe and this number keeps growing steadily. Tilda, in its turn, has only several hundreds of thousands of projects in its collection, which also speaks for itself.
Tilda vs Wix: Which One Is Easier to Use?
Tilda is quite easy to work with. Users only need to complete a simple registration or use social or Google accounts for seamless signing in. After the stage has been completed, you may start the building process. The system offers several ready-made layouts or you may start with the blank page and create a website of your own.
Tilda comes with the WYSIWYG editor, which is pretty basic yet quite simple to use for everyone. To create website layout, you will have to work with content blocks and elements. Additionally, the website builder lets you create and add new blocks to form your web page structure. Then, you’ll just have to fill the blocks with content and arrange their positions. That’s quite easy, fast hand convenient.
As to the customer support, Tilda offers several ways to boost users’ acknowledgment. The overall impression of its support team is strange. On the one hand, the platform has a huge Help Center with video tutorials, articles, and guides that may certainly help on different issues.
On the other hand, the support team seems to be not as qualified as we might expect. Although there is a live chat feature and ticketing system, support managers usually offer links to articles that can be found in the Help Center instead of answering questions. In other words, there is no point in chatting online, as you sill will have to look up the answer in the relevant post.
Wix looks a better option in terms of ease of use. The system comes with an advanced drag-and-drop editor in addition to successfully implemented AI-based technologies in the face of Wix ADI. It is a unique tool that actually creates a website for the users in minutes. At the same time, you have the option of building a site from blank using Wix Editor.
Wix ADI works best for first-timers and for those users who lacik time to work on the development of their projects independently. The system literally does everything for you. If you are still eager to get involved in the building process but do not have technical skills, Wix Editor will do the trick.
Wix has a professional and experienced support team. The platform also features its custom Help Center with endless info on any issue. Here you may find a handful of tips on how to set SEO settings, edit templates, work with blogs, etc.
The platform has its blog as well with tons of handy articles and guides. Visit the local forum to chat with more experienced users and ask for help or contact the Wix support team via a traditional ticketing system, letting you work only our website creation in the DIY mode.
Speaking about ease of use, Wix is obviously a better option. While Tilda has an intuitive WYSIWYG editor, it can hardly compete with all innovations and advanced tools brought to you by Wix. The system brings maximum editing freedom and a set of comprehensive customization tools.
Wix vs Webflow: Design and Flexibility
Tilda and Wix both come with integrated functionality, which is on quite a high level. Wix, obviously, is more feature-laden than Tilda, but both systems still have much to offer to their subscribers. To figure out what exactly both systems have in stock, it makes sense to analyze and compare their major parameters. Let’s do that right away.
Tilda has some baseline eCommerce features that allow starting a small web store. The website builder has an integrated eCommerce engine that comes with the shopping cart, a number of payment acceptance methods, different products cards and other related features. This gives you an opportunity to create product pages using ready-made layouts as well as edit product descriptions, prices, photos, etc.
Additionally, the website builder allows integrating an external eCommerce Ecwid module, which also lets you set up a quality online store. However, you should know that Tilda eCommerce feature set hardly looks complete. What’s more, users may find it difficult to change currencies in the system. Moreover, there are no tax or shipping settings, promotion tools, etc. In other words, the feature makes absolutely no sense and looks useless.
Wix comes with improved eCommerce functionality for small, medium, and bigger digitals stores – the system is fully packed with essential website building instruments. The platform offers comprehensive eCommerce functionality with an intuitive product management tool. Users may easily add new products, create collections of physical/digital items, edit texts, set prices, tax and shipping settings, add images or product video reviews, optimize product page SEO, use special promotion tools to boost customers’ loyalty, set up product show window display options etc.
Wix web stores can be managed in a visual interface of the website builder, which is quite intuitive and simple for everyone. To get access to the entire set of web store-related features, it makes sense to subscribe to the eCommerce plan the website builder offers.
When it comes to eCommerce functionality, Wix also deserves special attention. The website builder has a separate eCommerce plan, which delivers the entire spectrum of web store-related features and services. This is enough to start and manage a small-to-midsize online store. Tilda also comes with a blogging platform yet the feature set it provides definitely lags behind that offered by its competitor.
Tilda makes it possible to start and manage blogs for personal and business use. It has an integrated set of features required to complete the task within the shortest time possible. Regardless of the availability of an integrated blogging engine, it is still quite poor.
What you can do with the system is adding a blogging section on your website or launching a separate blog from scratch. However, to be frank, the system is not good for regular posting while the blog-post formats definitely require improvements.
Wix boasts extended blogging capabilities and, thus, blogs created with the systems are quite feature-laden. Actually, you can start a pretty nice personal/business blog here. The platform makes it possible to pick a suitable blogging template from its rich integrated design collection, write and upload posts, manage existing articles, adjust blog visibility and user commenting feature, set up blog SEO options, integrate third-party extensions and social media services, enable Facebook comments etc.
Additionally, the website builder has a Future publishing feature that lets you schedule your blog publications and make updates when required.
As to the blogging feature, Wix also prevails over Tilda. The website builder has a more extensive integrated set of blogging tools and options and, thus, it allows starting a more advanced blog. Tilda blogging options are more limited, which does not let you get the most out of your blog building needs.
Tilda was initially launched as the one-page website builder. It means that users may suffer from a lack of flexibility whenever they need to build a more complicated project. For example, the system does not have its App Store to add a new widget. If you need to link services like Google Analytics, you will need to connect them manually. The process may take some time. Moreover, newbies might find it difficult at first. On the other hand, Tilda looks good in terms of third-party integration and some extra options users might find helpful.
You may actually connect your website with all popular services related to growing your target audience. The system is compatible with major email marketing services that include MailChimp, GetResponse, UniSender, and some others. If you need to grow your mailing list or collect users’ info, the software offers integration with Slack, Trello, Telegram, Google Sheets, etc. The main downside is that connecting any of the mentioned services requires manual settings, which is not good for newbies. You need to keep an eye on contact form settings and make sure you link a proper email address or service. Another great miss is that integrated services will not be automatically enabled on all of your forms.
Wix is an all-in-one solution. It means that it delivers literally everything you might need out of the box, including endless selection of add-ons and apps. The website builder has an integrated App Market with a rich selection of free and paid third-party extensions.
Choose the one you need from the list and add it to your page with a click. Create professional blogs, add stunning image galleries and sliders, create contact forms for maximum users’ acquisition, track vital events using online calendars, integrate Google Analytics and other monitoring services.
Both website builders offer integration options. Wix, however, boasts an extended App Market with a rich choice of third-party widgets and extensions. Tilda doesn’t have the one, but it also allows connecting your website with some of the most popular external services.
Tilda offers about 100 templates. They are divided into several categories including Business, eCommerce, Events, Blogs, and more. The main problem about all those templates is the fact they come as one-page layouts. Moreover, they all look the same and pretty basic. You should not expect much of individuality. It seems like they were all developed using the same layout.
Despite the fact, all templates are mobile responsive, your website’s mobile version might look different from what you have expected. For example, if you decide to change the menu and add more sections, the site’s mobile header might be displayed in a different way that has nothing in common with mobile-friendliness.
At the same time, there is no mobile preview mode. So, you will never be able to check how your site will look like on smartphones or tablets during the editing process. The good news is that the system offers some slight web design features like block animation. At least, you will have a chance to make your page elements look a bit more lively and engaging.
The website builder has an integrated editor, which is quite easy to use. You do not have to deal with coding here. Simply pick the block or element from the dashboard by pressing the small cross button between each section. All blocks and elements are divided into categories. They include headers, text blocks, galleries, benefits, about us sections, contact forms, columns, menus, etc. Once you have picked the block you need, you may change the text inside, replace photos or images, and enter advanced settings to change the background color, dimensions, edit buttons, and more.
The editor is quite basic. On the one hand, it is easy to use. On the other hand, it is very straightforward. You may edit blocks you have with no chance to implement the unique design of your own. Moreover, the editing function is a bit limited. For example, if a section has a preset font, you will not be able to change it. Your text will be displayed with the same font as prescribed by the system.
Tilda lets you create a new block of your own. All you need is to choose Zero Block from the list and design the element you want. It may take some time to figure out how it works. Moreover, users should not expect much of web design freedom here. The platform has a preview mode. On the one hand, it is good to see how the website looks like before publishing. On the other hand, you will have to switch between the editing and preview page all the time.
Moreover, once you have made the slightest change on a single page, you will need to republish all pages to see those changes on the ready-made site. In other words, there is no inline editing, which might appear to be time-consuming and irritating.
Wix boasts a selection of up to 550 different responsive themes. It offers the biggest choice of themes if compared to other website builders of this type. Here you may choose from ready-made blogs, small business sites, landing pages, digital stores, professional portfolios, etc. All templates look stylish and engaging.
Each topical theme comes with relevant add-ons or apps. At the same time, you may preview how the site will look like on tablets and smartphones. Moreover, you may edit the mobile version via a mobile device of your own without changing the desktop version.
When it comes to website editing, Wix offers two options here. The first one implies the use of the Wix ADI tool. The artificial intelligence makes the building process fast and easy. You actually do not have to take any steps. All you need is to answer several fundamental questions to describe your business, website, and the features you want to see. Wix ADI will do the rest. It will offer several ready-made layouts based on your needs and preferences. You are free to make some slight changes or use the tool to generate info from your Facebook page and have a ready-to-publish project with the relevant content and no dummy texts.
In case you don’t intend to use Wix ADI for some reason, you can switch to the alternative standard Wix Editor. You will gain access to the drag-and-drop functionality in this case and choose whether to edit a ready-made template or create a site from scratch. Here are the options you will choose from:
- Template Editing – users may pick a theme from hundreds of layouts and edit each element or section depending on their preferences. You may add widgets, new blocks, change menus, etc.
- Website form Blank – implement any page structure of your own by creating an exclusive menu, adding blocs and placing them wherever you need. Moreover, such option comes with wider flexibility in terms of add-ins and integration.
When it tackles the design aspect, Wix has much more to offer here as well. It boasts a more extensive template collection and the choice of design customization tools. Additionally, the website builder allows picking from two editing options. Tilda cannot ensure the same approach yet it also allows customising the themes it has in stock.
Tilda vs Wix: General Pricing Comparison
Tilda offers three major plans including its free package. However, you will hardly take any use of a free plan, as it does not have 90% of all features offered by the software. Most of the blocks are disabled as well as integration capabilities. If you crave for extended flexibility, you will have to choose from:
- Personal plan ($10/mo) – 1 website, 1 GB of disk storage space, 500 pages, free bonus domain name and hosting in addition to the basic Tilda features. The plan includes only 1 website.
- Business plan ($20/mo) – 5 websites, 1 GB of disk storage space, 500 pages for each website, code export option, bonus domain name.
As you can see, it’s quite difficult to call Tilda a cost-effective solution.
Wix has a free plan, which has the unlimited duration and lets you test the functionality of the website builder provided by default. As soon as you realize the need to start a feature-laden project with the system, you will be offered to pick one of the paid subscriptions. Their choice is quite versatile to adhere to the prevailing amount of users’ needs. Here they go.
Standard Wix Plans
- Combo ($13/mo) – free hosting, absence of system ad banners, free domain name connection etc.;
- Unlimited ($17/mo) – unlimited bandwidth, 10GB storage space etc.;
- Pro ($22/mo) – integrated Google Analytics and statistics collection tools, 2 hours of video storage space etc.;
- VIP ($39/mo) – first priority support, professional logo etc.
- Business Basic ($23/mo) – online payments acception;
- Business Unlimited ($27/mo) – business development tools, special apps for entrepreneurs, integrated eCommerce platform etc.;
- Business VIP ($49/mo) – unlimited bandwidth and unlimited video storage space, availability of the complete Wix Suite;
- Enterprise ($500/mo) – end-to-end business solution that provides the highest functionality and maximum amount of tools.
For those users, who are not satisfied with the plans chosen, Wix offers a 14-day money back guarantee. Additionally, the website builder frequently introduces special offers, bonuses, discount and loyalty programs. This allows saving a lot, when picking the subscription to go for.
In terms of pricing, Wix offers more versatile and professional plans. You can select subscriptions for your personal or commercial websites that fit your budget. The prices are more than affordable where, considering the reputability of the platform. Tilda is averagely-priced yet the set of features and tools included into the plans does not come up to their cost and users’ expectations.
Tilda vs Wix: Which One Is the Best for SEO?
Tilda has baseline SEO settings to improve website rankings. Apart from baseline page optimization (meta titles, descriptions and focus keywords) some sections and blocks also have SEO settings that mainly include H1…H4 headers. It is not as much as you might expect, but still, it is possible to edit URLs, create more SEO friendly page previews on search engines and social media.
Wix lets you dive deep into website’s SEO. Users have access to pages’ URLs to edit them and make more SEO-friendly. Creating optimized titles and meta descriptions is no longer a problem. The system has its automated SEO Wizard service that offers ready-to-use strategies developed to boost the site’s rankings.
As to the SEO aspect, Wix has more to offer as well. The platform comes with an advanced SEO Wizard that guides you through the process of website optimization and its further promotion. Websites created with the system are SEO-friendly. Tilda offers standard SEO parameters yet it lacks some of the must-have features.
Tilda vs Wix: Which One Is Better for a Small Business Website?
Wix works great for small business website development. Apart from its rich collection of niche-specific designs (see real Wix website examples), the website builder also comes with multiple third-party integrations available in its App Market. To ensure maximum ease of website editing, the system allows choosing between Standard Wix Editor and Wix ADI tool. This affects the choice of the target audience in the long run. Special attention should be given to the integrated Ascend platform – the all-in-one service that grants access to more than 20 professional business tools. They contribute to easy and effective business website development, promotion and marketing. Finally, Wix uses its Turbo feature to boost project functionality by increasing its load speed. The better a website is loading – the more satisfied the clients will eventually be.
As to the development of small business projects, Wix can be rightfully considered a leader in this part of the comparison. The platform excels at the choice of responsive customizable themes and special tools required that have notable impact upon project creation. Tilda also allows starting business websites, but its feature set definitely lags behind the competitor.
Tilda vs Wix: Which Is Better for a Landing Page?
Tilda comes up to the needs of users willing to start landing pages. The developers of the system have done a lot to ensure comfortable and smooth project development. Being a block-focused system, Tilda allows choosing and customizing the required sections to form your landing page layout and structure. What’s more, its templates are mostly designed for one-page websites. This lets you see the result of their customization in the real-time mode. Zero Block availability along with the extensive integration options allows for better landing page customization. The system abounds in pre-designed multimedia/text sections you can pick for your website. The only Tilda disadvantage associated with landing page creation is absence of niche tools used for optimization/monitoring of conversions. This may be a problem, when it comes to your project promotion.
Wix also works well for landing page creation and it offers an extensive set of features you can use to make your project a success. The website builder offers a set of templates you can choose from to start this type of project. It’s also up to you to add the required content sections to your landing page and to further customize it as you need. When browsing the App Market, you will come across multiple widgets and extensions to boost your project performance. The set of extensions includes statistics tracking and social media sharing tools that will make your web page appealing for users.
When it comes to landing page creation, Wix is also on the top of the list. The website builder encompasses a broad range of features and tools to start this type of project. Even though, Tilda is also a nice solution for landing page creation, its functionality still does not come up to that offered by Wix.
Which One Is the Best for Portfolio – Tilda or Wix?
Tilda portfolio creation options are not on the top level, but you can still use the website builder to start a simple project with it. The system lets you start with the choice of the most suitable theme for your portfolio and then to proceed to choosing specific customization tools to establish reliable web presence. The website builder allows connecting a blog to your portfolio to engage user attention. It is also possible to make use of the Zero Block section builder, adjust flexible typography settings and even try the file export option when moving your project to WordPress or another server.
Wix portfolio settings rank high. Along with an impressive choice of portfolio templates (for artists, creatives, musicians, beauty experts, journalists, models, photographers etc.) and design customization tools you can use to give them individual look, the website builder offers access to its App Market (see examples). This is where you can reach free and paid extensions and applications to be integrated into your portfolio. Additionally the website builder comes with powerful image slideshow creation/display options, social media integrations, HD video hosting, advanced SEO settings and other highlights that contribute to the effective portfolio development process.
If you intend to start a quality portfolio, then using Wix will be a better solution. The website builder offers multiple responsive templates for everyone, who plans to present the works/services to the target audience. There is also access to numerous integrations, social media sharing options, statistics tracking tools here. Unlike Wix, Tilda offers a pretty limited set of portfolio development features.
Key Differences Between Tilda and Wix
|Ease of Use:||Tilda cannot be called a simple website builder, but it’s easy to get used to it. The system has a WYSIWYG editor, logical and intuitive interface as well as block-based structure that simplifies the process of layout creation.||Great for beginners. Lets users create websites in minutes thanks to Wix ADI artificial intelligence. It comes with drag-and-drop functionality to edit pre-designed templates or build a new site form the blank without coding.|
|Functionality:||The website builder comes with a distinctive set of features used to start different types of projects. Tilda works well for business websites, landing pages, blogs and one-page websites. The system also offers blogging/eCommerce engines as well as Zero Block integration opportunity.||All-in-one solution with domain and hosting. Built-in features and customization tools, Wix Corvid for experienced developers to work in the development environment. Custom App Market, third-party service integration.|
|Design:||Tilda template collection encompasses dozens of responsive one-page themes. They come with demo content and sections you can arrange to your liking. Each section has around 10 variants with diverse web page structure. There is also an opportunity to pick a blank theme and start a website from scratch with it.||Responsive templates. Mobile editing feature. Over 550 layouts for different niches and website types.|
|eCommerce:||Tilda has an integrated eCommerce engine that lets you start a standard small web store. The functionality is, however, not enough for a feature-laden project.||Wix Store widget with an integrated shopping cart, shipping/tax adjustments, product management system, promotions, and loyalty programs.|
|Blogging:||The website builder has the built-in blogging platform. It works well for a standard personal/commercial blog.||Built-in blogging options with content scheduling, commenting, social sharing, blog-post management, SEO optimization.|
|Small Business:||Tilda can be used to design a small business website. Along with industry-specific themes, the website builder has blogging/eCommerce engines, deep design customization options, multiple integrations and social media sharing solutions.||Small business-oriented templates. Ascend tool to manage and interact with potential customers, email marketing integration, reporting, and analytics.|
|Pricing:||Tilda has a free 14-day trial and two paid subscriptions – Personal and Business. Their cost constitutes $15 and $25 per month correspondingly.||Flexible pricing policy in addition to a free plan. Separate subscriptions for Business and eCommerce. Optimal pan to get started form $13 per month.|
|SEO:||The website builder comes with baseline SEO settings you can set up on your own. This is, however, is not enough to ensure maximum website optimization.||Integrated SEO Wiz to help newbies. Editable meta tags, page titles, and descriptions. Automated sitemap, integration with Google Analytics, and Search Console.|
|Customer Support:||Powerful knowledge base, educative videos, tutorials, email, online chat support.||Impressive Knowledge Base, VIP priority support, ticketing system.|
Comparison Conclusion: Which One Is Better?
The choice between Tilda and Wix shouldn’t be complicated as the leader is quite obvious right from the start here. This doesn’t mean that Tilda is a bad platform – it’s just that both website builders belong to different leagues and target diverse audience types. Tilda is still in the junior league while Wix has already made a name for itself in the Highest League of top website builders. It takes the lead in all categories and is obviously a better option than its competitors.
Tilda is a typical WYSIWYG website builder that seems to be on the development stage. The system is quite raw and it certainly lacks some fundamental features. Although it might have a good potential in the future, today it will work out only for one-page sites with a simple structure and baseline feature set.
Wix is one of the best website builders with advanced technologies and innovative building approach. The software combines AI-based web tools with a rich feature set to create websites of your own with the minimum approach. It will work out for any project whether you want a professional portfolio or a growing online shop for the enterprise. Once again, our review shows that Wix is out of the competition. At least for now.