Tilda vs Webflow: Which Is Better?

Tilda and Webflow are quality DIY platforms that are effectively used for DIY website development. Both website builders provide freedom of design customization, convenience and sufficient integrated functionality to set up and manage personal and commercial web projects. At the same time, they have notable distinctions, when it comes to the built-in toolset and general implication.

Tilda – is a modern WYSIWYG website builder, which comes with a handy visual editor and a set of features to launch all types of web projects. This is a nice pick for beginners and web design experts yet it may take some time to get used to the integrated feature set of the service.

Webflow – is a cloud website builder, which also encompasses the features of a standard CMS, being a nice solution for all user categories. However, the system comes with powerful features that make it a worthy choice for web design pros. The software allows starting feature-rich and visually-appealing projects, from scratch, using coding basics.

Website builders have much to offer to their target audience yet it makes sense to note their distinctions and special features that may affect users’ choice. The platforms come with powerful integrated functionality and high end design customization options, although it generally takes time to get used to these features for an ordinary user. So, what makes each system stand out from the crowd? Which of them has more to offer, prevailing over the competitor? It’s high time to find that out now.

Tilda vs Webflow: General Overview

Tilda vs Webflow: General Overview

Tilda positions itself as a modern website builder with an intuitive WYSIWYG editor. The initial implication of the platform mainly went down to the development of portfolios, blogs and simple one-page websites. Its major specialization still constitutes landing page creation and customization. Recently, the software has acquired baseline eCommerce functionality, which made it suitable for the creation of simple online stores.

The foundation of the website builder dates back to 2014. Since that time, it has evolved into quite a feature-rich system with standard web development features and tools provided out-of-the box. According to recent statistics, the number of websites launched with Tilda has reached 547,699 projects and it keeps increasing with every passing year. Featuring minimalistic and understandable user interface, the website builder enjoys popularity with web design experts and beginners. The software mainly targets bloggers, storytellers, marketing experts, journalists and other users.

Read also: Tilda review.

Webflow stands out from the crowd due to its powerful design customization tools and features, which make it similar to a standard Content Management System. The website builder works best for feature-rich personal and business projects yet it primarily targets professional web developers, who work on the creation of custom web projects.

The software was first introduced to the market in 2012. Since that time, it has developed into one of the most complex and feature-rich web design platforms with multiple high end design customization tools and powerful integrated functionality. Recent stats tells about 455,611 projects created with the website builder. This number is expected to become higher soon.

Tilda and Webflow both make it possible to create, customize and update feature-rich websites for commercial and non-commercial use. None of them requires obligatory coding proficiency although, it is still desirable to possess at least a baseline programming background, when working with Webflow. This ensures deeper design customization and more efficient development of custom projects.

Tilda vs Webflow: Which One Is Easier to Use?

Tilda vs Webflow: Which One Is Easier to Use?

Tilda ensures ease of use and convenience, irrespective of web design expertise and coding awareness a user has. What you need to get started with the system is to complete a standard sign up process. The system will offer you either to provide your login credentials or to use your Google/social network account for a fast and seamless registration process. As soon as you sign in, you may proceed to selecting a suitable ready-made layout. Likewise, it is possible to pick a blank template to create a unique project from scratch.

Tilda vs Webflow: Which Is Better?

Due to the handy and intuitive WYSIWYG editor, everyone can set up and customize a standard website with the software. To create your own layout structure and to modify it to your liking, you will need to work with content blocks and elements. Additionally, you have an opportunity to create and add new blocks to further submit the required content.

Speaking about customer support, Tilda offers a rich Help Center with multiple articles, video tutorials, manuals and guides on how to handle the system-related problems. There is also a live chat and a ticketing system here, which help solve the issues most users encounter when working with the platform. However, the qualifications of the customer support experts still leave much to be desired as they frequently offer links to the available articles instead of answering user questions. Special attention should be devoted to Tilda Education. The feature grants access to multiple online courses and practical guides on how to level up your web design and digital marketing knowledge.

Webflow is mainly oriented towards skills and requirements of web design experts. The registration process is fast and simple here as well. However, as you complete it, you will be offered to select a suitable template to further fill it with content. Get ready to encounter design-related problems here, especially if you are not aware of the features and tools available in stock. Webflow is more complicated as compared to standard website builders due to its powerful feature set and abundance of tools/elements/content blocks users need to master.

Webflow drag-and-drop editor

What you need to know about the website builder is that its interface is logically-structured, which eliminates the need to waste your time exploring the available features and options. All the elements are in their places yet their mastering still takes effort and time. If you have ever worked with Adobe Muse, you will agree on the fact that Webflow interface is similar to it. The software comes with built-in HTML/CSS editor, toolbars, preview feature and other handy options.

Read also: Webflow review.

Webflow customer support is on quite a high level. The system grants access to the extensive knowledge base, multiple text and video guides, online chat and email support. There is also a University section, where users may browse to find answers to their questions. All the support options are available 24/7.

As to the ease of use, Webflow seems to be a simpler solution. This is explained by its powerful customer support team, intuitive interface and understandable web design approach. Everyone will be able to master the website builder and to work with it. Tilda somewhat lags behind Webflow in terms of simplicity as its customer support options are not that powerful and understandable to everyone.

Tilda vs Webflow: Design and Flexibility

Tilda vs Webflow: Design and Flexibility

Tilda and Webflow both adhere to standard user needs and requirements. They also offer sufficient needs and tools to let subscribers create and publish personal and commercial projects. Webflow may seem more complicated to beginners, while Tilda features may leave users unsatisfied. To find out what exactly each software has to offer and what distinguishes them from each other, it makes sense to compare their baseline parameters. Let’s get started now.


Tilda offers basic eCommerce features and tools, which make it possible to launch and manage a small digital store. An integrated eCommerce engine allows creating and customizing a shopping cart, adjusting payment and shipping settings, creating/updating product cards etc. You can create product pages, customizing pre-designed layouts. Editing product descriptions, uploading their images and setting up prices is possible here as well.

Tilda ecommerce

With Tilda, it is also possible to integrate the Ecwid plugin, which also ensures a simple and fast web store creation process. However, some features seem unavailable here. Thus, you may face problems when changing currencies in the system as well as adjusting shipping/tax settings, choosing and applying promotion tools etc. All in all, Tilda’s eCommerce engine looks far from ideal.

Webflow boasts quite a powerful built-in eCommerce engine. It allows designing small and medium online stores, even if you are not a coding pro. Do you possess programming knowledge? Then go ahead to use it to set up a large feature-rich online store. The website builder allows picking/customizing a suitable eCommerce template that fits your niche, adjusting shipping/tax/payment settings and integrating with external services to enhance your web store performance. Among the widgets you can choose and add here, it makes sense to mention MailChimp, QuickBooks, ShipStation and more.

Webflow ecommerce

The website builder allows creating product galleries, uploading/managing unlimited items you plan to offer for sale, adding their descriptions and specifications, titles, photos, cost and other required info. Opportunity of using parallax effects, adding animations and advanced design customization features makes Webflow a great pick for eCommerce website creation.

When it comes to eCommerce, Webflow notably overcomes Tilda. The website builder has a powerful built-in eCommerce engine, which grants access to advanced web store creation tools and features. This is more than enough to set up and customize a feature-laden digital store with digital/physical products offered for sale. Tilda’s eCommerce features lag behind Webflow.


Tilda lets everyone add and manage blogs for personal and commercial use. The set of its integrated blogging features is not quite extensive yet this is enough to complete the task and to start a quality blog. What you can do here is setting up a blog from scratch or integrating a separate section to get started with a blog here. Standard posting features and tools are available here as well yet they are still insufficient, when it comes to popular blog formats.


Webflow is known as the all-in-one visual CMS that comes with an advanced blogging platform and, thus, can be used for professional blog creation. Due to its powerful blogging engine, starting this type of project takes almost no time, even if you are a non-techie. Experienced web design pros can use their coding skills to set up feature-rich blogs. There is a separate category of blog templates in the system collection – just pick the one you need for further customization. The system allows adding/editing posts, integrating media files, adjusting SEO settings etc.

Webflow blogging

When it tackles the blogging feature, Webflow is a distinct winner here. Its blogging engine is more powerful and feature-rich as compared to that of Tilda’s. The same is about tools and features available in stock. Webflow also has a separate section of blog templates, which diversifies users’ choice.

Third-Party Integrations and Special Features

Tilda has initially been created for the development of simple one-page websites. Thus, its feature set mainly focuses on this goal. Starting complex projects may be a problem here because of the unavailability of must-have features. The website builder does not have an App Store, which makes it impossible to pick and add new widgets here. Integration of extra services like Google Analytics, marketing and SEO tools has to be done manually, requiring more effort, knowledge and time.

However, it is still possible to connect any third-party services here based on your project specialization and the needs of the target audience. Among the services you can add to your project, it makes sense to mention email marketing resources like MailChimp, GetResponse, UniSender as well as other popular services, including Slack, Trello, Telegram, Google Sheets and more. The only problem is the need to manually connect these services. This may pose a problem for beginners.

Webflow has a powerful focus on the creation of professional web projects. Opportunity to use high end design customization tools along with HTML/CSS editing skills results in the development of websites with distinctive integrated functionality and unique design. This is what makes the software similar to standard CMS. If you intend to customize your website header/footer, go ahead to add custom HTML code.

webflow plugins

Integration of third-party services is available here as well. Thus, you can add Zapier for more effective cooperation with other team members working on your project. Additionally, you can set up and customize mobile-ready web projects with a few clicks only. This is much easier than using other CMS, even WordPress. Code export feature is another highlight of the system. It lets you easily transfer the project to another platform, if required.

Speaking about integrations and special features, Webflow has more advantages over Tilda, which does not even have an App Store and requires manual integration of required widgets. Webflow is mainly used by professionals, ensuring convenient code embedding and high end design customization.

Template Editing

Tilda can offer its subscribers quite an extensive collection of templates. It currently encompasses over 100 ready-made themes divided into several niche categories. These include Business, Store, Events, Blogs, Form, Contacts and more. What you should know about the themes is that they mainly come as one-page layouts as the system works best for landing page creation. The designs look similar to each other, which does not provide flexibility and creative freedom. All of them, however, are mobile-ready, which is a must in the modern world. Mind that the website builder does not offer a mobile preview opportunity. Thus, you won’t be able to check out the way your project will look on mobile devices before you publish it.

Tilda page templates

The website builder comes with an easy-to-use editor, which does not require obligatory coding proficiency. The system allows choosing from over 550 content blocks to create the required project structure. Just select the block to meet your website specialization, add the to the project and customize as you need. To simplify the choice, the blocks fall into categories, such as headers, benefits, about us, contact forms, text blocks, galleries, columns, menus etc. Whatever block you select, you will be able to edit the text it comes with, replace photos, edit background settings, buttons, dimensions and other special parameters.

Additionally, it is possible to pick a Zero Block here – a graphic editor for web design pros that allows for complete editing of website elements. Unlike mobile editing mode, a standard website editor makes it possible to use a preview feature to see the way your website will look after it is published. This is convenient for everyone.

Webflow boasts an impressive collection of ready-made designs, the overall number of which has exceeded 200 themes. It’s worth mentioning that Webflow templates are free and paid. The number of premium themes has reached 40 and all of them are of high quality. The cost of paid designs ranges between $24 and $79. Many of them are available in several variations of web page presentation. This allows choosing from around 5-10 samples for each page you wish to publish. Additionally, the website builder lets you select a blank template to create a unique website design (see Webflow examples).

Webflow free template

When you decide to proceed to your template customization, Webflow will offer you to choose from two available modes – Designer and Editor. The first solution makes it possible to integrate numerous widgets into any web page. These include div-block, link, social networks,complex text, form, captcha, section, container, background video, columns, list, button, abstract, title, entry field, code integration, standard and pop-up windows, checkbox and more.

As to the Editor mode, it allows editing the web page content, including texts, media files, graphics, links and other elements. You can also use special symbols (identificators) to create a project with Webflow. Identificators are saved blocks, which are pre-designed to complete multiple tasks.

In terms of template editing, Webflow has also notable advantages over Tilda. Focusing on the needs of web design experts, it ensures rich template choice, flexibility and deep design customization. Tilda certainly lags behind Webflow in this respect, although, its templates are all free.

Tilda vs Webflow: General Pricing Comparison

Tilda vs Webflow: General Pricing Comparison

Tilda is a cost-effective website builder. There are three plans you can choose from – a free subscription and two premium plans. Mind that a free plan works well for testing the system only as well as for practicing your web design skills. You won’t be able to create and publish a full-featured web project here because of the limited integrated functionality. This mostly concerns integrations and adjustment of blog parameters. As to the premium plans, they include:

  • Personal plan ($10/mo) – 1 GB of disk storage space, 500 pages, free bonus domain name and hosting in addition to the basic Tilda features. The plan includes only 1 website.
  • Business plan ($20/mo) – 1 GB of disk storage space, 500 pages for each website, code export option, bonus domain name. The plan lets you create 5 websites.

Webflow offers more numerous and versatile pricing options, thus, targeting users with diverse requirements and budget. There is a free “Starter” Plan here, which is never-expiring yet has multiple limitations like ad banner, system subdomain, absence of the code export feature etc. Premium subscriptions are divided into two large packages, each offering several plans to pick from. Here they go:

Site Plans are as follows:

  • Basic – $12/mo (for simple websites that don’t require CMS application) – CDN included, 500 form submissions, domain connection, free SSL certificate.
  • CMS – $16/mo (for content-driven projects like blogs and landing pages) – 2000 CMS items, limited CMS API, 1000 form submissions, 3 content editors, site search.
  • Business – $36/mo (for high traffic marketing websites or feature-laden blogs) – unlimited form submissions, full CMS API, advanced global CDN, 10 content editors etc.

eCommerce plans, in their turn, include:

  • Standard – $29 (for start-ups) – all features of the CMS plan plus custom checkout and shopping cart, 2% transaction fee, email customization, integrated CMS for blogs,.
  • Plus – $74 (for higher volume businesses with extra features) – all features of the Business plan plus unbranded emails, 10 staff accounts, zero transaction fee.
  • Advanced – $212 (for subscribers, who intend to evolve and develop their online businesses) – all Business plan features plus 15 staff accounts, unlimited yearly sales volumes and more.

Account plans fall into two types. These include Individual and Team packages. Individual plans are as follows:

  • Free – $0 (with baseline features to get started with Webflow) – 2 projects, free staging, client billing opportunity.
  • Lite – $16 (includes website code export feature and opportunity to unlock more pages for unhosted projects) – 10 projects, code export, enhanced staging, unlimited project transfers.
  • Pro – $35 (for freelancers and web designers, who need more projects and advanced tools) – unlimited projects, site password protection, White Labeling.

As to the Team Plans, these are:

  • Team – $35 per person (offers shared website access and collaborative team cooperation) – all features of the Pro plan plus code export, enhanced staging, client billing, team dashboard etc.
  • Enterprise – the price is discussed individually with Webflow experts (for teams of 25 users and more) – all features of the Team plan plus White Labeling, site password protection, unlimited projects, team dashboard etc.

Webflow lets you save big, when opting for its plans by using special offers available on a regular basis. Thus, the platform offers freelance web designers an opportunity to discuss the budget of using the software with their customers.

Tilda and Webflow differ a lot in terms of pricing. Both systems have free subscriptions. While Tilda has two premium plans, Webflow impresses its users by the diversity of its premium packages. Whatever web design requirements and budget you have, you will certainly find a suitable option here.

Tilda vs Webflow: Which One Is the Best for SEO?

Tilda vs Webflow: Which One Is the Best for SEO?

Tilda does not stand out in terms of SEO, offering baseline parameters and settings to work with. Along with the opportunity to set up the main page optimization features (meta titles, description and keywords), it makes it possible to adjust the main SEO settings for blocks and sections with H1…H4 headers. Likewise, you can edit URLs, create user- and SEO-friendly page previews in social media and search engines.

Tilda SEO

Webflow has distinguished itself as a SEO-friendly website builder. Apart from basic SEO settings that include meta tags for website pages, the software automatically generates the sitemap as well as meta tags for blog feed posts. It is also possible to activate the user IP anonymization feature and to connect Google Analytics, if required. All these settings are adjusted manually, which enhances their efficacy and lets website owners control the required SEO parameters.

Webflow seo

As to SEO, Webflow is definitely on the top of the list. The website builder allows setting up all the required parameters to ensure high positions of the project in the search engine results. Automated sitemap generation is also available here. As opposed to Webflow, Tilda makes it possible to set up baseline parameters only, which is good for simple websites yet cannot guarantee worthy SEO optimization.

Tilda vs Webflow: Which Is Better for a Landing Page?

Tilda was initially created to launch one-page projects. Landing pages are not an exception. Obviously, the website builder has an abundant toolset and list of features to complete the task. As a block-based software, it grants access to numerous content blocks and sections, which are customizable and easy-to-integrate. There is also an opportunity to select a one-page template here as well as to manually connect external services with regard to your landing page specialization. The main problem with landing page development here is unavailability of niche tools needed to monitor/boost conversion rates. This may eventually have a negative impact upon your landing page promotion.

Webflow landing page options go far being standard. The website builder makes it possible to browse and choose free and paid themes to meet your project goals and specialization. Opportunity to select and integrate third-party services (including those for effective project marketing and promotion) are within reach here as well. With Webflow, you can choose from Designer and Editor modes. Opportunity to integrate Lightbox Galleries, AfterEffects and Lottie is also available here to everyone. A good feature is that the software offers several types of premium plans users may choose based on their landing page parameters and niche focus.

To sum it all up, Webflow undoubtedly works best for landing page development, even irrespective of the fact that Tilda initially focuses on one-page website creation. Abundance of design customization parameters, rich template choice, extensive marketing and promotion features as well as a special toolset make the software a worthy solution for this type of projects.

Key Differences Between Tilda and Webflow

Ease of Use:Tilda is not an easy-to-use website builder. This is a block-based system, which requires attention and a bit of knowledge to get started with web projects here. The software comes with a handy WYSIWYG editor, logical and understandable interface. This simplifies the process of layout creation.Webflow is a well-known SaaS website builder, which mainly targets web design pros and requires time/skills to be used to advantage. It comes with multiple design customization features and external integrations. It takes time to master the software, especially for non-techies.
Functionality:The platform delivers a distinctive set of tools/features to set up personal and business projects. Tilda is a nice pick for business websites, landing pages, blogs, promo and one-page sites. The system also has simple built-in blogging/eCommerce engines as well as Zero Block integration opportunity to create personalized projects that differ from each other.The website builder abounds in features and tools, which make it similar to typical CMS platforms. Users have an opportunity to customize their projects by means of code editing and integration of external extensions. With Webflow, you can launch simple and complex websites for commercial and non-commercial use.
Design:Tilda templates are versatile and responsive. The collection includes over 100 designs divided into several sections. They are all suitable for one-page website development and come with demo content. There is a preview feature that lets you see the details of the selected designs before making the final choice. If you cannot find a suitable theme, the system allows choosing a blank template to customize it from scratch.Webflow designs are multiple and versatile. The collection encompasses over 200 free and 40 paid designs divided into categories. All of them are customizable and responsive. Preview feature and opportunity to select a blank theme are available here as well.
eCommerce:Tilda eCommerce engine is quite simple and limited in niche tools and features, making it possible to set up small digital stores only. You won’t be able to launch a feature-rich eCommerce project with the system. Additionally, there is an opportunity to integrate the Ecwid plugin to build a web store with it.The platform boasts quite a powerful and feature-rich eCommerce platform. This makes it possible to set up a small/medium digital store, using the set of tools available in stock.
Blogging:The software comes with a blogging engine, which is quite poor. You will be able to connect a simple blog to your project, but don’t expect deep functionality and flexibility from it.Webflow has a feature-rich blogging engine, which allows launching and managing large-scale blogs for personal and commercial use.
Small Business:Tilda can be used to create small business websites, but they won’t be feature-packed as well. Along with niche-specific templates, the software includes blogging/eCommerce engines, design customization tools, external integrations and social media sharing options.Webflow works great for small business websites. It offers a collection of professional business templates, opportunity of third-party services integration, statistics tracking tools, blogging/eCommerce options.
Pricing:Tilda offers a free 14-day trial and two premium subscriptions – Personal and Business. Their cost starts at $15/month.The website builder includes a free plan, which comes with certain limitations. There are also two groups of paid subscriptions here – Site and Account. Each of them includes more detailed subscriptions. The cost of paid plans starts at $12/mo.
SEO:The software comes with baseline SEO settings you can set up independently. This is not enough, though, to ensure complete website optimization.Webflow is a SEO-friendly website builder. Users are allowed to fill out the required settings and meta tags for all website pages. The platform offers API access and can automatically generate the sitemap for your project.
Customer Support:Powerful knowledge base, videos, tutorials, Tilda Education, email, online chat support.Webflow University, forum, live chat, email, powerful knowledge base, blog, video tutorials.

Comparison Conclusion: Which One Is Better?

Choosing between Tilda and Webflow shouldn’t be complicated as the systems differ a lot in terms of integrated functionality, design customization, target audience, special features, pricing, advantages and disadvantages.

Tilda is a simple DIY website builder, which won’t let you get the most out of your website functionality. Its feature set is quite limited as well as SEO, marketing and design customization tools. This may work well for one-page projects, but this won’t be enough for large-scale websites.

Webflow has distinguished itself as one of the best and the most feature-rich platforms in the web design niche. Targeting web design pros and allowing for advanced code editing, the website builder is a perfect solution for all types of personal and business projects. It definitely takes effort and time to explore and master the software. The result is, however, worth that, if you intend to launch a feature-laden website that will stand out from the crowd.


About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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