Tilda Publishing Review

Tilda – is a WYSIWYG website builder, mainly focused on landing pages and longreads creation. What is interesting about it? To start with, it comes with an appealing design. It goes without saying that the service ultimately adheres to its presentation – its interface has minimalistic, fresh and creative look. It triggers the feeling of prospectiveness and desire to work with it. The first impression is quite pleasant.

Business websites, blogs, online stores – the website builder allows creating the same types of websites as the rest of the services. But that’s not the main thing about it. The focus was initially made on the creation of landing pages – one-page websites featuring publicistic content. The target audience includes journalists, storytellers and marketing specialists.

But what can Tilda counterpart to its business niche competitors? Does it come up to its creative presentation and do the websites made with it really stand out from the crowd and look appealing? Does it make sense to invest into it in the long run? If so, then who will benefit from using the service most? Or, maybe, it is still better to pass by it? Let’s show all the pros and cons of the website builder to be able to make the final decision afterwards.

  • WYSIWYG editor;
  • Mainly focuses on landing pages;
  • Targets journalists, marketing experts and storytellers.

Pros and Cons

Tilda is a nice choice for creatives. It comes with a practical, stylish, logically-structured interface, intuitive dashboard, extensive library of content blocks and abundance of design customization tools. To reveal the full potential of the system, however, it is desirable to possess web design skills. Listed below are the most crucial advantages and disadvantages of the website builder its subscribers should be aware of:

ZeroBlock – the integrated section builder;
Advanced system of template creation and set up;
eCommerce functionality;
Powerful blogging engine;
Flexible website typography settings;
Intuitive interface with appealing design;
Powerful knowledge base that encompasses video options;
Open API access;
File export option that ensures easy migration to your WordPress website or server;
Business Plan, offering 5 websites at the fixed cost.
Too powerful focus on integration with the functionality of extra services;
One-page templates;
High cost;
Absence of niche tools for the monitoring/optimization of landing page conversions;
Complexity for newbies lacking web design skills.
  • Zero Block section builder;
  • eCommerce and blogging functionality;
  • File export option.

What Is It Good For?

Tilda is a website builder, which mainly targets creatives and business owners, who wish to establish reliable web presence for their projects. The platform allows starting landing pages, blogs, web stores and oher one-page projects featuring publicistic content. Such niche focus makes the platform a good choice for storytellers, marketing specialists and journalists.

Before choosing Tilda as the main web design tool, you should realize that this is not the easiest platform you can find out there. Whatever website type you need to launch, it will take time to get used to it. The system comes with the code editor and multiple design customization options that require the use of coding skills and certain web design background. If you lack them, it makes sense to look for simpler web design alternatives.

Ease of Use

Tilda is not the simplest website builder to create one-page projects. At the same time, it does not differ a lot from standard WYSIWYG platforms, especially in terms of dashboard organization. The interface of the system is logical, understandable, appealing and structurally-simple, while the dashboard ensures intuitive navigation. Everything is quite simple and understandable here as well, you won’t encounter any surprises. Most of the actions can be done with a few mouse clicks only.

Tilda Editor

The website builder comes with nice tutorials, articles and educational videos that simplify the process of mastering the system for first-time users. This helps find out not only the way the platform works, but also get access to the samples of effective application of the system features on high quality examples.

Getting Started

The process of starting a website with Tilda starts with the sign up procedure, which is easy, quick and convenient for everyone. What you need to create an account here is to fill out the sign up form, providing your login, email and password. In less than a few seconds, you will receive the confirmation email. Having activated the link, you will be redirected to the dashboard of the website.

Tilda Dashboard Settings

The next step is to make up the name of your project and type it in the corresponding field. Upon the completion of the task, you will get to the dashboard of the website, where you will be offered to connect a domain name, add new pages or set up the website itself. The set up process includes font and color customization, homepage design, choice and integration of online forms, adjustment of file export and SEO parameters, connection of payment systems, analytics set up, adjust website access etc. This is also the place, where you will be able to enter your project description and pick the subdomain. Domain name connection can also be completed here. The entire process of website set up is not difficult at all – just follow the recommendations and guidelines to cope with the task.

Website Editing

As soon as you are done with the general website set up, you may proceed to the process of its editing. To start customizing the pages, browse the available template categories to pick the one that fits your niche requirements most. It’s also possible to choose the blank theme to customize it from scratch. This, however, may not be required, if you need a project for a specific business niche. Tilda offers an extensive template collection, granting access to the following categories: Business, Web Store, Event, Blog, Contacts, Inquiry Form and more. Use the search filter option to simplify the process of picking the best design. Each template comes with the preview feature that lets you see the details of the template prior to making the choice.

Tilda Blocks Library

Having chosen the template, you can start adding and customizing the pages. Each page is comprised of content blocks – just activate the round “+” button to add a new block. All in all, the website builder offers over 450 blocks to choose from based on your goals and web design preferences. Some of them include: header, project description, title, abstract, image, gallery, direct speech, columns, advantages, divider, menu, web page list, video, online form with a button, web store, team, schedule, stages, plans, partners, social networks, footer and many more. To change the block content, activate the corresponding button found in the top left corner. To edit the block design, switch to the Settings button found next to the previous one.

Tilda Design Settings

Additionally, there are arrows here that let you edit, rearrange and switch the blocks with regard to the required website structure and layout you wish to avail in the long run. To customize each block, you should edit a cover, title, text, image, gallery, phrases, lines and other required content. The entire editing process looks quite easy, quick and convenient. The website builder additionally generates tips that will guide you through the web design process.

Going Live

Are you sure that your website is ready for publication now? If so, then don’t hurry to go live and take your time to preview the ready-made project in details and to test its functionality. Do not forget about the domain connection – watch the terms and cost on the website. As soon as you decide to publish the website, activate the corresponding button. You will get the public link to share with the audience.

  • Logical interface and intuitive dashboard;
  • On-page block customization and management;
  • Template/website preview mode.

Features & Flexibility

Tilda allows creating a large number of website types, but you can seriously use it to build business websites as well as one-page content-focused projects. These are the most obvious and suitable areas of application of the service’s options. We have to mind the prevalence of the platform’s specialization.

The developers of the system have done much for comfortable landing page management here. This includes the block-based structure and abundance of ready-made text/multimedia sections, broad text style customization, section formatting options etc. You can present your product in a beautiful way here.

Zero Block

Zero Block stands out from the crowd – this is the interface for manual creation of sections from various elements. This is one of the system’s highlights. By positioning the text, making color accents, arranging images or videos in a certain order, you will get a unique block. There are multiple design settings here – spaces, layers, alignment, colors, obscuration, rotation, dimensions etc.

Zero Block Editor

Thus, Tilda doesn’t limit user’s imagination. You can plan and store as many individual blocks as you need to further use them on all the websites built with the system. Separate attention should be given to the sections with niche functionality. These are a web store and social networks. You cannot modify their options here.

An online store, by the way, doesn’t look outstanding. It works great for advertising and selling of a limited number of products. You will get an appealing show window with a block-based structure, featuring 3 products per a line, a description and online order form in the pop up windows. This all looks pretty nice, but, unfortunately, the system lacks functionality in this respect.

Extra Zero Block Options

Extra options are realized by means of integrating external services. They are subdivided into categories, namely CRM (PipeDrive, MegaPlan, amoCRM, Bitrix24), mailouts (GetResponse, MailerLite, MailChimp, SendinBlue, UniSender) and more (Google Forms/Sheets, Slack, Webhook, Zapier, Telegram, Trello). The set of third-party services has medium functionality, diversity and size. You can set up any service in the website settings, if you have corresponding accounts there.

HTML/CSS/JavaScript block

What’s more, you will be able to add other services/elements to your website by integrating a HTML/CSS/JavaScript block. If you need to add a PHP code, you’ll have to do that via Webhook by adding a code to your server. This is somewhat inconvenient, but this is the only way to do that. Generally, you can integrate dozens of services to your website with HTML only, but you should know where to look for them.

Apart from obvious options, Tilda has special offers for a limited target audience. These include an opportunity to create your own sections, well-realized text management and code integration processes that grant access to a broad spectrum of functional tools.


Tilda makes it possible to launch small web stores. There is an integrated shopping cart, a variety of online payment acceptance methods, various types of product cards here. Additionally, the system allows for the integration of an external Ecwid module, which implies the need to register in the system and upgrade to one of its plans. This, correspondingly, requires extra financial investments. The cost of Ecwid integration starts with $9/mo. However, if you need a web store with interesting and original design, Tilda might be a pretty nice solution. Mind, though, that you shouldn’t expect powerful eCommerce functionality from the website builder.


Tilda also makes it possible to create simple blogs, but its functionality and flexibility is not enough to start large-scale projects. The blog section lacks a separate post management panel, which automatically reduces the interest to it as to the individual functional unit. Yes, you can publish posts as an addition to a business website just to gain power by the niche text for good promotion by the key phrases. However, we don’t recommend Tilda for launching and managing a full-featured blog.

  • Zero Block
  • eCommerce functionality
  • HTML/CSS/JavaScript block

Design & Templates

All the ready made Tilda templates are one-page themes based on the sections available in the editor. They come with demo content with regard to the thematic context and look standardly well. In other words, websites have design, which is modern, popular and presented as a set of repeated responsive templates with content.

Page Templates

Tilda page templates

When you choose a template, you mainly select a homepage. How should it look like? The system offers the following categories: business, blog, online store, poll, contacts, events, inner pages. Each section has around 10 variants of web page structure. That’s not a problem. You can personally create such compositions in any preferred amount – just choose a blank page and design it from scratch.

Right after you choose a homepage to launch a multi-page website, you’ll have to manually add the required number of pages one by one to further add the links to them in the website menu. On the one hand, it is convenient to be able to manage each web page separately. On the other hand, the idea is not the best one. You need to stick to the only website style. That’s why, it is better to launch extra pages from scratch. This will appeal mainly to experienced creatives.

Deep Design Customization

It should be reminded that there is also the Zero Block, which comes with extensive design customization options of separate blocks. Nonetheless, whatever you do, you won’t be able to make serious impact upon website design because of the general conception of the service. However you can create a completely unique page using Zero Block. The content will mainly define how interesting your website will be. The rest will be used as a nice decor for it and not more.

The thing is that to successfully apply all these layers, detailed font settings, spaces, shades, obscuration and other suchlike elements, you have to possess at least a bit of web design skills. The majority of users will ignore a half of design customization options of the service. The same is about the fonts – it is easy to get lost here, getting strange result. If you have skills and nice taste, then you will find multiple interesting ways to diversify your website design when working with Tilda.

The idea to use one-page templates is interesting in its own way, while individual addition of web pages with separate settings for each of them is also a benefit for designers and experienced marketing specialists. Zero Block and font customization are extra bonuses. Nonetheless, it would be nice to see multi page templates here, even though, this contradicts the overall conception of the website editor.

  • Responsive customizable templates;
  • Content block customization;
  • Zero Block integration and customization.

Customer Support

Tilda grants access to multiple customer support options that help find effective solutions to the majority of system-related issues. These options are free for all user categories, irrespective of the subscription type they choose. Here is the list of support tools customers may choose:

  • Powerful knowledge base – browse the extensive knowledge base of the system that helps everyone solve around 99% of all unclear situations without actually getting in touch with the tech support service;
  • Tutorial – reach the detailed and informative tutorial, which covers a broad spectrum of system-related nuances (lessons and articles available here provide multiple variants of practical application of all the options the system offers);
  • Educative videos – if you feel that tutorials and knowledge base solutions are not enough to get all the system implications, take your time to watch videos of webinars that provide the detailed steps of the web design process, the ways to solve design-related problems and the use of separate features of the platform.

The tech support is realized via email or via online chat. The latter you can access by pressing ‘Send us a message’ button in the editor area.

  • Knowledge base;
  • Educative videos;
  • Tutorials.

Plans & Pricing: How Much Does Tilda Cost?

Tilda is a commercial project, which implies the need to upgrade to paid subscriptions to get the most out of its advanced functionality. To test the main features of the platform, however, you will be offered a free trial, the duration of which lasts 14 days. Upon the end of the trial, the functionality of the system will be restricted. Thus, you will be offered the following terms: 1 website creation, 50 MB of disk storage space, system copyright, 50 pages, subdomain that looks like project12345.tilda.ws without the opportunity of custom domain name connection. The majority of other functions will be blocked as well. To get access to the entire feature set of the platform, you will have to upgrade to one of its paid subscriptions. Mind that it makes sense to get the annual subscription at once to save up to 30% of the budget. Here are the plans to choose from:

Tilda pricing

  • Personal ($15/mo or $120/year) – 1 website, 1 GB of disk storage space, 500 pages, bonus domain name;
  • Business ($25/mo or $240/year) – 5 websites, 1 GB of disk storage space, 500 pages for each website, code export option, bonus domain name.

Tilda works well for launching simple landing pages, portfolios and multi-page business websites for companies and entrepreneurs. The cost of the plans is above the average in the niche. However, due to the opportunity to launch 5 projects, Business Plan looks a more appealing option for everyone, who has an intention to create several small websites. Those who need more than 5 websites to operate, should use Tilda Pro plan (up to 20 websites).

  • Free 14-day trial;
  • 2 paid subscriptions;
  • Bonus domain name on paid plans.

Tilda Review Conclusion

Tilda is a worthy website builder in its niche. It makes it possible to present content in the appealing and interesting way to drive the attention of the target audience. At the same time, you won’t be able to create structurally-complicated websites that do not come up to the integrated system functionality here. This task is partially solved by means of external services integration.

The website builder works great for entrepreneurs and creatives. It’s a worthy pick for landing page development as well as for other types of one-page projects. Blogs and web stores look appealing here, but it’s complicated to manage them. Regular post publication, their search and sorting are complex as well. The same is about the products – the more of them you have, the more complicated it is to manage them.

Tilda will also appeal to designers, marketing specialists, journalists and users with aesthetic sense, who can give their works stunning design. The detailed layout set up will be a bonus for creatives. If you belong to this group of users, then you will find lots of interesting features and tools in terms of the platform.

Howard Steele
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About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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