Tailor Brands is a platform designed to build and promote your brand from scratch. It was initially created for dummies and people who have never dealt with business promotion before. The system delivers its custom toolkit to handle several processes at the same time without special knowledge or skills. Users will appreciate its AI-based logo maker in addition to custom website builder, business and marketing tools, merchandising opportunities, and more.
The tool uses advanced AI-based technologies to ensure a fast and simple process when it comes to building a website from scratch. At the same time, users will appreciate advanced eCommerce features with the ability to sell both live and online. You will benefit from social media selling instruments, a comprehensive logo-building tool, and other instruments necessary for every merchant making his or her first steps on the way to establishing a solid brand name.
1. Ease of Use
While our review is mainly focused on the platform’s website building capabilities, we will start with the detailed look at its drag-and-drop functionality. Then we will move to additional features delivered by Tailor Brands. So, to get started with a new site from scratch, you will need to access the system’s custom editor based on WYSIWYG technology.
It does not require coding skills and makes it simple to create either a business card to represent your company online or a functional digital store with integrated payment gateways, product management system, etc.
Like with many other platforms, you need to sign in in order to use Tailor Brand assets. You may register with the help of your social media or Google account as well as simply type in your email and password. The bad news here is that the product does not currently offer a free trial. It means that you need to choose a subscription plan from the start. That might be the downside especially if you are new to the system.
Another drawback is that users will not be able to pick a separate service and pay only for it. For instance, you cannot use Tailor Brand just to create and pay only for the company’s logo. You will still need to purchase any of the available packages from the start. The good news is that prices are low. We will highlight each plan cost a bit further in the pricing paragraph.
Creating a Logo
After you have signed in, the system will automatically help you with the brand’s logo. You will only need to type in the company’s name and follow several steps to complete the process and move to the website building stage. You may skip this step and return to the logo creation later. Now, click on “Create New” and start building your business project.
Website Editing and Customization
Tailor Brands is a platform for newbies with absolutely no technical or marketing skills. As a result, here we have a super easy and straightforward editor. Use it to create sites in minutes with the help of intuitive drag-and-drop technology. The dashboard looks clear and simple. Users will see all the available options in the sidebar on the left.
The tools include instruments to customize the page design as well as modify some of the sections. Here we have a selection of widgets to add. They include different blocks designed to let visitors interact with your website. You may choose from CTA blocks, buttons, icons, contact forms, photo galleries, image and text blocks, etc. Simply pick the one from the list and move it to the area you want it to be displayed. Users have a chance to rearrange the page structure whenever needed.
Each page element can be modified. Click on the block you need and open the panel with advanced settings. It contains some baseline editing tools. They include font types, formats, and sizes. Here you may also set a necessary text direction as well as modify link texts, do the heading formatting, and more.
In the website settings, you will be able to add a physical address, connect your site with social media platforms, set up page SEO, choose the language, edit URL, etc. There is a preview mode letting you overview all pages on desktop and mobile devices. If everything runs well, press the “Publish” button to go live. Tailor Brands is an all-in-one platform for business. Hosting is already included in the price, so you do not need to pay for it separately.
2. Features & Flexibility
The platform is not just a website builder. It comes as a full-cycle business solution to grow and market your brand online. You can make the use of it other to represent your company online or to sell a product. In addition, subscribers will appreciate marketing and merchandising opportunities as well.
Adding a store to your site is very simple. The system comes with a comprehensive eCommerce dashboard where you may add new products and upload their images. Users may set prices, edit product name and description, set up shipping methods, integrate payment options, and more. You get full control over the items as well as sales analytics and stats. Create product catalogs, sort them by categories, enable a simple item search to let customers quickly find the product they need.
Sell via Social Media
The platform makes it possible to sell products via top social media sources including Facebook and Instagram. All you need is to connect your Facebook page. Moreover, the system makes it possible to distribute goods via Amazon and eBay. Users will appreciate automating Google ads available in the Google Shopping menu.
Marketing and Promotion
Tailor Brands lets users enable Google and Facebook Ads to bring more traffic to the website using various sources and channels. You can create new loyalty programs, set discount coupons or enable sales for a particular product category. There is a chance to grow your mailing list and generate emails using newsletters.
A great way to establish an inTailorbrandsdual approach to some of your customers. The personalization feature lets you deliver a unique user experience with the help of:
- Notification Bar – it displays notifications for the website specific audience depending on their unique preferences.
- Location-Based targeting – reach your local target audience based on its location using Visitors Nearby function.
- Customizable Popups – boost users’ engagement and create popup forms to generate higher revenues and interact with your visitors.
AI-Based Logo Creator
Tailor Brands has its own flexible logo generator that creates logo layouts based on user’s style preferences. To get several logo samples, you only need to follow basic steps at the stage of signing in. The system will ask you to indicate the company’s name and business niche. Then you will need to select the preferable font style and get your logo samples. The generator has a seasonal feature. It makes it possible to create logos for a specific occasion or holiday.
A great feature delivered to business owners who need their logos to be printed on pieces of clothes (T-Shirts, hats, etc.) or other items like cups, for example. Tailor Brands collaborate with Zazzle that handles printing in all possible ways. In addition, users may order business cards.
3. Design & Templates
The platform’s website builder does not offer much of web design. There are no advanced visual tools or coding capabilities considering the fact the tool itself was created for newbies. Users will not find a collection of ready-made templates. On the other hand, you are free to create any layout from scratch.
What is more important, Tailor Brands lets you create 100% mobile-friendly sites. Apart from smartphone and tablet preview modes, users are able to the mobile version of their sites. You only need to switch between the modes, add or remove some of the page elements or change the entire website structure.
As for the logo generator, you will appreciate some of the layout designs it offers. The tool generates logos in 5 different languages in Latin only. That might be a downside for Asian customers. On the other hand, it boasts a huge collection of different icons available in its custom library. If you do not like the layouts offered, you may keep on generating new styles until you find the one that meets your preferences.
4. Customer Support
Despite such a blend of features delivered by the platform, the selection of contacting methods looks a bit limited. Users may only count on Live Chat and email technology to submit the issue or claim.
On the other hand, there is an extended knowledge base with numerous articles and materials including FAQ, general questions, pricing or some narrower topics including vector logo, analytic integration, and more. There is no phone support or video tutorials. So, the impression of customer support is a bit contradictory.
5. Pricing & Promo Code
As we have mentioned earlier, users will not be able to test the system, as there is no free trial. This is bad. However, the pricing tag is affordable enough to get involved in the process. The platform initially offers three major plans. If you plan to use Tailor Brands, we recommend starting with a yearly or 2-year subscription, as they come with huge discounts. In addition, the entry plan is not available for customers who subscribe to a monthly package.
Note: You may get a 30% Tailor Brands discount using superbwebsitebuilders30 coupon code!
So, the plans and prices are as follows:
- Basic stars at $3.99 with features that refer only to the logo generator.
- Standard costs $5.99 with all features form the Basic plan plus web design tools and unlimited storage.
- Premium price is $12.99 with all features from previous plans in addition to social media analytics and optimizer.
You should note, that Basic subscription is available only when opting for a 1 or 2-year plan.
6. Pros & Cons
The platform is good to build and developer your online business with no special skills. It is easy to use while the selection of features is rich enough to run a successful project. On the other hand, some obvious downsides are still to take place.
| ✔ Good for newbies.|
✔ A full-cycle branding package.
✔ AI logo generator.
✔ Custom website builder.
✔ Marketing and promotion tools.
✔ eCommerce functionality.
✔ Merchandising and printing services.
| ✘ Limited customization options.|
✘ No free trial.
✘ No monthly subscription for the basic plan.
Tailor Brands is a comprehensive solution to establish new brands from scratch. It will work great for individuals with no marketing or business background. Newbies will appreciate the ease of use and simplicity when it comes to creating websites or use the logo generator. The system delivers a bunch of additional marketing tools to grow your brand online as well as keep customers engaged. eCommerce functionality is developed enough to start selling online.
On the other hand, it will never work for well-established companies looking for diversification. Organizations and enterprises might require some more advanced tools. At the same time, if you are mainly focused on selling products online, Shopify or Wix might be a better solution considering their advanced product management instruments and tools for marketing and promotion.