Get Started Today, It's Easy!

Strikingly vs Wix: Which is Better?

Strikingly vs Wix

Strikingly and Wix are website builders, which are used to design all types of websites, starting with simple one-page projects and up to portfolios or web stores. Both systems come with distinctive feature sets and design customization options needed to cover a wide array of users’ needs. However, each of them delivers personalized functionality to match the requirements of newbies and web design pros.

Wix and Strikingly come with versatile features, pricing options and design customization tools needed to launch quality websites. The website builders are intuitive and flexible, but there are still crucial distinctions that distinguish them from each other. To be able to pick the right tool, it’s a must to review each system in details. That’s the surefire way to define, which of them comes up to your needs and requirements most.

Website Builders Comparison Chart

Our score:          
Best for:Business websites, small web stores, portfolios, blogsBusiness projects, promo websites, blogs, landing pages, small/mid-sized web stores
Easiness:EasyVery Easy
Templates:Limited choice of free responsive designsHundreds of free, mobile-optimized, industry-specific designs
Technical Support:Powerful knowledge base, Pre-Publish Checklist, Idea Forum, 24/7 Live ChatExtensive knowledge base, ticketing system, VIP support
Blogging:Built-In blogging engineIntegrated blogging platform
SEO Options:Extensive SEO optionsPowerful and versatile SEO features
Pricing:Free to $49/moFree to $49/mo
More info:Strikingly Review →Wix Review →

Strikingly and Wix make it possible to start quality websites, but most users still face multiple questions and problems, when it comes to the choice of a worthy platform. Which service has more to offer? Which of them can cover a broader variety of web design needs to ensure the best result? To find out answers to these and other questions, it makes sense to review and analyze each system in details. That’s what we are going to do right away.

Strikingly vs Wix: General Overview

Strikingly vs Wix: General Overview

Strikingly is a modern DIY website builder, which has gained immense popularity due to its flexibility and functionality. The system comes up to the needs of all user categories and it deserves worthy evaluation due to its intuitive nature, convenience and ease of use. You don’t have to possess coding skills or web design background to launch quality web projects with Strikingly – just follow the recommendations, tips and guidelines the system generates by default to provide a worthy result.

Its interface is intuitive and code-free – just like the system itself. This is a real advantage for beginners, who have never had any web design experience before yet wish to launch professional full-feature projects. At the same time, Strikingly allows inserting HTML/CSS codes into website footer or header.

Strikingly vs Wix: Which is Better?

Strikingly ensures easy and quick registration process, which can be completed with a few clicks only. You are just expected to provide your login details and pick the most suitable template to start working with the system. Due to the convenient and understandable WYSIWYG web design experience and in-line content editing supported by the platform, the process of website development proves to be engaging, fun, intuitive, fast and simple.

As far as the website builder is mainly oriented on the needs and skills of newbies, its design customization approach completely adheres to their requirements. This is what makes the system a worthy pick for this user category. It takes around an hour or two to complete a project with Strikingly, even if this is your first web design experience ever.

Wix has distinguished itself as the world-known all-in-one website builder, which delivers a powerful feature set, integrated blogging and eCommerce engines, several website editing options and high end design customization tools. These are only some of the features that have made the website builder a leader of the modern web design market that doesn’t seem to have any serious rivals. The feature set of the system is more than enough to let first-timers and proficient web developers start and manage mobile-ready advanced web projects, which differ in specialization, complexity level, size and goals.

Wix editor

Being launched in 2006, Wix has now become the top website builder with headquarters around the world (Canada, the US, Israel, Germany, Ireland, Lithuania, India, Brazil, Ukraine etc.). You can use the platform to create full-featured websites, even if you don’t have any coding proficiency or web design background at all. With Wix, it is possible to start business websites, blogs, business projects, landing pages as well as small-to-medium online stores. The system offers the freemium model, which allows testing its functionality on a free plan yet makes it possible to upgrade to one of the paid subscriptions when needed.

The website builder is known for its extensive selection of mobile-ready designs, which are 100% customizable and can be personalized with regard to your needs in the convenient drag-and-drop editor of the system. There is also an extensive selection of advanced design customization tools, effective system integrations and other elements that contribute to easy and hassle-free website development process.

Wix is a great pick for all users, who lack web design skills yet wish to express their creative ideas to start professional websites. The system will work great for models, artists, creatives, musicians as well as for entrepreneurs willing to establish online presence for their businesses.

Thus, Strikingly and Wix are really worth user attention as quality and functional website builders. As you get closer to their flexibility and feature sets, you will discover that Wix prevails over its competitor due to its simple dashboard, intuitive control panel that abounds in features, tools and elements that are within reach here for everyone.

Strikingly vs Wix: Which One Is Easier to Use?

Strikingly vs Wix: Which One Is Easier to Use?

Strikingly is a multifaceted website builder, which works great for the development of different types of projects. These mostly include one-page websites, business projects, landing pages, blogs and portfolios. It’s also possible to start a small web store, if needed, as the system comes with the eCommerce engine realized through the integration of the Simple Store widget. To manage and promote a web store with the system, you’ll be able to create and update product galleries, customize and edit web store pages, adjust shipping/payment settings, export/import products from CSV files, manage client orders and complete multiple web store-related tasks.

Strikingly eCommerce

Apart from eCommerce website development, Strikingly allows starting and modifying full-featured blogs. What you can do here is adding and updating posts, linking to the existing posts and social networks, integrating media files (such as images, videos, audios, graphics, CTA buttons etc.), adding comments and more. The website builder has also distinguished itself due to the integrated App Market that resembles that offered by Wix. This is the best destination for web designers looking for widgets and plugins that will contribute to their project performance. The most popular integrable Strikingly widgets include Business, eCommerce, Social, Document-related etc. Additionally, Pro Plan subscribers will be offered an opportunity to embed some of the popular website codes to get the most out of their projects’ functionality and design.

Another highlight of the system is the availability of marketing features it offers. Thus, the website builder provides an option allowing to use a powerful email marketing tool, which lets you effectively integrate with MailChimp. This feature, however, is currently available to Pro Plan subscribers only.

When it comes to the ease-of-use, Strikingly proves to be one of the simplest systems that allows handling all the steps of the web design process without any hassle and coding awareness at all. Simplicity is revealed on all the stages of the website development process, starting with the sign up process and up to the final project publication. Along with the intuitive design editor, Strikingly grants access to the advanced HTML/CSS editor, which lets Pro Plan subscribers make header/footer edits.

Other notable advantages of the website builder include social media integration options, integrated website analytics and marketing tools/features, SSL Certificate connection option, mobile optimization, domain name registration and transfer options.

Wix stands out from the crowd due to its advanced feature set that allows for hassle-free, convenient and simple website development. The platform comes with an intuitive drag-and-drop editor, clear interface and rich assortment of design customization tools you can use to start almost any type of project, be it a business website, a blog, a web store, a portfolio or a landing page.

One of the distinctive features of the website builder is its extensive design editing options. Thus, the system makes it possible for beginners to work with the integrated Wix ADI tool. It lets you get the most out of the Artificial Intelligence features to start a quality project almost from scratch. What you need is just to answer the questions the system generates to let it design a website for you in the automated mode. If you still wish to fully customize the project and possess programming knowledge to do that, you can access the integrated Standard Wix editor to complete the task on your own.


Similarly to its competitor, Wix allows picking and integrating applications and widgets from the App Market. There are around 300 paid and free apps here and all the add-ons will be a perfect contribution to any project you work on. Wix additionally makes it possible to create web applications without any programming knowledge required. This is possible due to the application of advanced Corvid by Wix tool – the web app builder that does almost all the job for you.

Wix app market

Finally, Wix delivers quality eCommerce and blogging experience. The system lets you set and manage blogs and small-to-mid online stores. However, if you intend to develop a hypermarket, Wix won’t be the best solution for that. Consider all these nuances while deciding on the project type you wish to set up.

The platform doesn’t imply the awareness of coding basics to design projects with it. However, if there is anything you don’t understand or if you need professional assistance, you can contact the customer support team of the service. It is comprised of the extensive Knowledge Base, VIP support options, ticketing system and other helpful solutions.

When it tackles the ease-of-use and convenience aspect, both Strikingly and Wix have much to offer to their subscribers. Wix, however, is the undeniable winner in this comparison part and the best option to go for. The system stands out from the crowd due to its integrated blogging and eCommerce platforms, advanced Wix ADI tool powered by the Artificial Intelligence, extensive App Market, Wix Code tool and abundance of design customization options needed to start a professional responsive website from scratch.

Strikingly vs Wix: Design and Flexibility

Strikingly vs Wix: Design and Flexibility

Strikingly cannot boast an extensive collection of templates. Currently, its catalogue encompasses around 30 designs, which feature nice quality. All the designs, however, are customizable and responsive, which makes them easily adapt to all mobile and desktop devices. The system allows switching between the themes, which means that you can pick another design midway through the website creation process. What’s important, you won’t lose previously submitted content, which saves your effort and time.

The website builder comes with a convenient preview feature that lets you see the way your project will look on mobile and desktop devices. All the themes are thoroughly divided into categories based on the niches they belong to. This helps cut down user search time and contributes to the system’s convenience. Pro Plan users additionally have access to Mobile-only features, which can add functionality to their websites.

Strikingly template

One of the most impressive nuances that distinguish Strikingly from other website builders is the advanced Template Switcher, which allows texting and exploring the designs you might be interested in. Just activate the Preview feature and see the way your website will look prior to its publication. If you are a code-aware user, Strikingly makes it possible for you to insert codes to the footer/header of your website to give it a more personalized look. However, the system does not allow for greater design customization freedom.

As opposed to Strikingly, Wix has notable prevalence in terms of design customization and flexibility. The website builder currently boasts around 550 professional templates, which can also be customized with regard to your needs. They are mobile-ready by default and they are divided into categories based on the niches they refer to. Additionally, it’s possible to choose from popular and new templates, which are also singled out into separate categories. For those system subscribers, who cannot find a suitable design from those offered by the platform, there is an opportunity to choose a blank template and design a completely personalized website from scratch (see real Wix website examples).

Wix Templates

The only drawback we have already mentioned is the fact that the system doesn’t let you change the templates during the process of project customization. So, take your time to make a smart choice. Fortunately, the system has a preview option to let you see what theme exactly you are going to choose.

Apart from standard design editing options, Wix allows working on the mobile version of your project. Mind that all the edits you make in the mobile version will not be displayed in the desktop mode. However, the edits you make in the desktop website version will be reflected in the mobile mode. This is very handy and convenient for first-timers and professionals.

Speaking about design choice and customization, there is even no sense in comparing Strikingly and Wix. Wix is a distinct leader in this part of the comparison. It overcomes its competitor in the quality and quantity of templates offered, amount of design customization tools, freedom of template editing and other design-related parameters.

Best Mobile-Friendly Website Builders

Best Mobile-Friendly Website Builders

Take a look at the best services to create a mobile or a responsive website.


Strikingly vs Wix: General Pricing Comparison

Strikingly vs Wix: General Pricing Comparison

Strikingly pricing policy is quite affordable to everyone. The website builder has a free plan, which makes it possible to test its functionality during the unlimited period of time. For those users, who decide to use the advanced features of the service, there is an opportunity to upgrade to one of its paid subscriptions. There are three plans to choose from:

Strikingly prices

  • Limited ($8/mo billed annually) – custom domain name, 2 limited sites, unlimited free sites, 50 GB monthly bandwidth, 1GB disk storage space per site, free domain, 24/7 support, simple web store (5 products per site);
  • Pro ($16/mo billed annually) – custom domain name, 3 pro sites, unlimited free sites, unlimited bandwidth, 3 GB storage space per site, simple store (300 products per site), Strikingly App Store access, HTML/CSS/JavaScript embedding, absence of the system ad banner, password protection, custom font upload;
  • VIP ($49/mo billed annually) – 10 GB of storage space per site, simple store (500 products per site), priority customer service, newsletters (2000 contacts per month), account management, English phone support.

Whatever plan you are interested in, you can test it at no cost at all during the 14-day trial. Strikingly also introduces discounts that make it possible to save big, if you decide to opt for the 2, 5 or 10-year plan and make a one-time payment. The longer the subscription time interval is, the bigger the economy will prove to be. With Strikingly, you can get a domain name for $24.95/year and if you need an email attached to it, the cost will constitute $25/year.

Wix offers a more extensive and reasonable pricing policy as compared to Strikingly. It also has a free plan, which never expires and lets you create the unlimited number of websites with it. As to the paid subscriptions, Wix has several plans offered as a part of Standard and Business/eCommerce plans. Have a look at their terms and service right away:

Standard Wix Plans

Standard Wix Plans

  • Combo ($13/mo) – free hosting, absence of system ad banners, free domain name connection;
  • Unlimited ($17/mo) – 10GB storage space, unlimited bandwidth;
  • Pro ($22/mo) – integrated Google Analytics and statistics collection tools, 2 hours of video storage space;
  • VIP ($39/mo) – professional logo, first priority support etc.

Business/eCommerce Plans

Business/eCommerce Plans

  • Business Basic ($23/mo) – acception of online payments;
  • Business Unlimited ($27/mo) – business development tools, integrated eCommerce platform, special apps for entrepreneurs;
  • Business VIP ($49/mo) – unlimited bandwidth, unlimited video storage space, complete Wix Suite;
  • Enterprise ($500/mo) – end-to-end business solution that provides the highest functionality and maximum amount of tools.

The website builder is also known for its generous special offers. It has special discounts and bonuses (like a free domain name) provided on a regular basis to boost customer loyalty and to encourage new users to join the system. By the way, Wix has the money-back guarantee option that lets you get back the money you have invested into the plan. You can use the option during 14 days since the moment of purchase.

As to the pricing policy, Strikingly and Wix are both moderately-priced. When comparing the systems, though, you will discover that Wix still holds winning positions. Even though, the cost of plans offered by both website builders is almost equal, options offered by the Wix editor are much more extensive as compared to those provided by Strikingly. This is not to mention hundreds of free applications the platform comes with to boost website performance.

Strikingly vs Wix: Which One Is the Best for SEO?

Strikingly vs Wix: Which One Is the Best for SEO?

Strikingly lets you fill out special SEO parameters of your project to ensure its high ranking in the search engines. Thus, you can fill out meta tags for separate website pages as well as for the entire website. These include titles, descriptions and keywords. It is also possible to pick and set your website category, choose and set favicon, social share image for your project etc. What’s important and convenient, the website builder provides the detailed SEO checklist that provides useful hints on the main SEO parameters that require improvement to boost Google website ranking.

Strikingly SEO

To get access to Strikingly SEO parameters, you should reach the Settings Section available in the dashboard. This is where you will additionally come across high end tools that will help increase your website visibility. To do that, you can add keywords to the text headings, enable Google Site verification feature, assign Image Alt tags and complete other steps that are a must-have for effective SEO promotion.

Wix is a SEO-friendly website builder, which allows creating projects that are well-optimized for the search engines and, thus, are better indexed to hold higher positions. This is achieved due to the use of the advanced SEO Wiz tool, which makes it possible to set up, edit and modify important SEO parameters. Handy step-by-step guidelines and tips will help you cut down the amount of time invested in your website SEO promotion, keeping the process under control.

Along with the SEO Wiz tool, you can choose and integrate special widgets and add-ons available in the App Market. They make it possible to track your website statistics, thus contributing to better project promotion. These include callback order buttons, email distribution and social networking tools, online consultant, pop-up windows and marketing tools. Wix also allows setting up website SEO parameters (web page meta tags, heading tags, image Alt tags, redirecting tools, anchor links, Google Analytics, website verification etc.) in the manual mode.

Both Strikingly and Wix ensure nice SEO optimization of websites created with them. Wix, however, comes with the advanced SEO Wiz tool as well as special integrable widgets/add-ons. They simplify the process of website promotion, helping control/set up the must-have SEO parameters on time.

Strikingly vs Wix: Which One Is Better for Small Business Website

Strikingly vs Wix: Which One Is Better for Small Business Website

Strikingly is a pretty nice choice when it comes to the development of business websites. The system allows managing and editing different types of business projects. The website builder has an extensive integrated feature set, which allows uploading content, connecting custom domain, adding new website sections and editing project design. There is an opportunity to integrate media blocks, contact forms, info boxes and other business elements that are a must-have for this website type.

If you wish to integrate with social media accounts, Strikingly lets you connect a social feed section to further modify it with regard to your business needs. The website builder also lets you view and analyze your website statistics to track the number of users during a certain period of time, locations they come from, pages they visit more often, traffic sources, popular products/services users are interested in etc. Entrepreneurs, who have an intention to sell something via the website, have an opportunity to connect SSL Certificates to their projects to ensure maximum safety and use the email marketing tool to stay connected with their clients.

Wix works great for the creation of business websites, no matter what niches they refer to. The integrated business-centered functionality of the service will especially appeal to creatives, who have the intention to sell their works (handmade products, pictures, photos, videos etc.) online and make profit with them (see live examples)

Likewise, the system will be of great help to the owners of hotels, cafes, restaurants, travel agencies and other businesses that imply interaction/cooperation with clients. To increase the efficacy and popularity of such projects, Wix makes it possible to pick and integrate multiple business widgets from its App Market (food/room/ticket ordering, versatile booking options). A real highlight of the website builder is its advanced Ascend platform. This is the all-in-one set of business tools (there are more than 20 of them here) that allow for professional management and promotion of business websites.

If you need a quality business website, then the choice between Strikingly and Wix shouldn’t be complicated at all. Wix's set of integrated business features and tools is really impressive and powerful. It ensures the best result without any serious time/effort investment, even if you are not a web design pro.

How to Create a Small Business Website

How to Create a Small Business Website

Find out how to make a website for your small business project with maximum efficiency and minimum effort.


Which One is The Best for Ecommerce – Strikingly or Wix?

Which One is The Best for Ecommerce - Strikingly or Wix?

Strikingly eCommerce platform is not quite powerful, but it lets you start and manage a small web store. This can be done by activating the corresponding eCommerce section to further upload/edit products and adjust the required web store settings. You can also reach the dashboard to test diverse layouts, customize the entire style of your online store, set up payment/shipping parameters etc.

Strikingly does not charge any transaction fees for the purchases/sales made via its web stores. You are expected to make a standard Stripe/PayPal transaction fee the system implies. The number of products you will be able to sell as well as the range of services you will avail depends upon the plan you will subscribe to. The more features and products you need – the more advanced (expensive) the subscription should be.

Wix delivers a truly extensive feature set for eCommerce website development. Web store connection feature is realized by means of Wix Store widget integration. The widget allows creating multiple product cards and appealing show windows, setting/managing special web store parameters, choosing from multiple eCommerce widgets available in the integrated Wix App Market. With Wix, you can equally add and sell both physical and digital products, which notably expands your eCommerce potential (see proofs). To boost customer loyalty and to encourage new customers to deal with you, it is possible to create and offer multiple discounts, bonuses, special offers and even gift certificates.

What’s more, Wix grants access to high end analytic and statistics tracking tools, email marketing/networking features, client interaction options, extensive product management solutions, payment/shipping alternatives, multiple eCommerce templates and other features/tools that are a must-have for your small/medium eCommerce website.

Speaking about the eCommerce aspect, the choice of the best platform is obvious. Wix is that very website builder that allows for effective, simple and convenient web store creation/management process. Apart from the broad range of integrated eCommerce features, the website builder also delivers versatile social media marketing and website promotion tools that will contribute to more effective promotion of your eCommerce project.

How to Create an Online Store

How to Create an Online Store

Read on the detailed instruction how to make an online store for free and without any effort.


Which One to Choose for Blogging – Strikingly or Wix?

Which One to Choose for Blogging - Strikingly or Wix?

Strikingly makes it possible to start and manage a nice blog. With this purpose, you should just add the Blog section to the required page of your choice and start managing/customizing it with regard to your needs. The system allows adding the unlimited number of posts and inserting media files into each of them to give your blog the required functionality. These can be images, quotes, social bookmarking elements, videos, call-to-action buttons and what not. Strikingly drag-and-drop editor allows arranging and updating your blog content with regard to your needs. You are free to customize your blog posts and enable commenting/social sharing features when required.

Wix blogging platform is quite powerful and rich as well. The website builder allows starting and managing full-featured blogs related to various niches. The system lets you add, schedule and edit blog posts, create multiple sections and custom feeds, enable commenting feature, add/assign blog categories, sort out the existing publications etc. Wix template collection has a separate Blog section, where you can pick a suitable template to further customize it as required. Additionally, you can add a Featured posts section, make use of the advanced AMP technology, import the existing WordPress blog to Wix, set up SEO parameters and complete a broad range of other blog-related tasks.

When choosing from Strikingly and Wix for your blog creation needs, it definitely makes sense to give preference to Wix. The website builder has a powerful and feature-laden blogging platform that abounds in features, tools and options required to start/manage a personal or a business blog. The system also offers high end blog management and marketing tools to effectively promote your project on the web.

Best Website Builders to Create a Blog

Best Website Builders to Create a Blog

Looking for the best way to start your own blog? Look at the most featured blogging platforms.


Key Differences Between Strikingly and Wix

Ease of Use:Strikingly is an easy-to-use website builder, which will appeal to newbies and web design experts. The system makes it possible to start/manage business websites, blogs, landing pages, portfolios and even small web stores.Wix is a nice pick for newbies and web design experts, even though, it may not be easy to master its editor at once. The website builder offers a high end Wix ADI tool that helps create a new website from scratch in the automated mode, using the preliminary submitted information. Standard Editor allows for deeper design customization. Wix is good for business websites, blogs, portfolios, forums, landing pages and small web stores.
Functionality:The system is known for its simple design customization options, integrated blogging and eCommerce platforms, social media integration options, marketing, SEO, security and statistics tracking tools.The website builder comes with high end integrated functionality. Apart from powerful design editing options, there is access to its rich App Market, Wix Corvid and Ascend platforms.
Design:Strikingly template collection is not rich. There are around 30 templates here, but all of them are responsive, sorted by industry, customizable and quality.The system makes it possible to choose from more than 550 free industry-specific designs, which are customizable and mobile-ready by default.
eCommerce:The website builder lets you start and manage small web stores by creating product galleries, adjusting payment/shipping options, setting up show window display options etc.Wix Store allows creating small and medium web stores, granting access to lots of eCommerce tools and features.
Blogging:With Strikingly, you can also add a blog section to any website page you need. This is where you can upload new posts, edit the existing ones, customize layout and blog design in general, integrate media files etc.Wix blogging platform makes it possible to start and manage blogs for personal or business, using the advanced feature set of the system.
Small Business:The website builder can be used to start and manage small business projects, integrating new widgets and media files, uploading new content, setting up SEO/security parameters etc.The system is good for small business projects as it comes with multiple business-specific widgets, advanced Ascend platform, niche templates and other business-related features.
Pricing:Strikingly has a free plan and three paid subscriptions, the cost of which starts with $8/mo.Wix has a free plan and two groups of subscriptions for Standard and Business/eCommerce websites. Their cost starts with $13/mo.
SEO:With Strikingly, it is possible to set up and manage your website SEO parameters to maximize its positions in the search engines.The platform makes it possible to use its SEO Wiz tool to simplify the process of website SEO optimization.
Customer Support:Informative Knowledge Base, handy Pre-Publish Checklist, Idea Forum, 24/7 Live ChatPowerful Knowledge Base, ticketing system, VIP support

Comparison Conclusion: Which One Is Better?

When choosing between Wix and Strikingly, there are several aspects to consider. Both website builders target beginners and web design pros and both of them are feature-laden enough to develop professional projects. However, the systems still differ in their design customization options and functionality that eventually affects the result.

Wix is the winner in all the parts of the comparison. The website builder has won popularity with millions of users around the world and not in vain. This is one of the most reputable, affordable and professional website builders available out there and it’s definitely worth using, if you intend to design high end projects.

Strikingly is a DIY website builder, which comes with integrated blogging and eCommerce functionality, App Market, responsive templates and multiple features that allow creating all types of simple and complex projects. Wix, in its turn, stands out from the crowd due to its integrated Wix ADI tool, eCommerce and blogging engines, Wix Code feature, Rich App Market and hundreds of professional responsive designs. These are the features that make it the indisputable leader of the modern web design niche.

Strikingly vs Wix: Which is Better?
  • The best all-in-one website builder
  • Wix ADI and Standard Editor
  • Wix Ascend platform
  • Standard/Business plans
Strikingly vs Wix: Which is Better?
  • Out-of-the-box mobile optimization
  • Integrated blog and store engines
  • Pre-Publish and SEO checklists
  • Three paid subscriptions

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

» Comparisons » Strikingly vs Wix: Which is Better?