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Squarespace Review

Squarespace – is one of the most recognizable website builders. The platform claims to be good for different types of websites. It positions the software as a good option for blogs, small digital stores, and professional portfolios. It lets users build good-looking websites though it is far from being an easy tool.

Squarespace is a good website builder whenever you need to stage your products in the best way. Actually, this is one of the companies that has clear understanding of how to present its product in the most favorable light and this is one of the things users appreciate most about it. All Squarespace-based websites look very cool, although, there are still some questions regarding the platform’s ease of use, especially when it comes to editing.

There were many complaints over the last years that referred to the fact that Squarespace lacks some essential features. The latest platform’s update to version 7 seems to eliminate the core misses. The software comes with some new features like Cover Page Builder, an updated Style Editor, etc. We have reviewed the latest website builder version to come up with a detailed review to let you decide if Squarespace is good for your purposes.

Squarespace Review
  • Great for portfolios, blogs and digital stores.
  • Affordable cost.
  • Easy to use for everyone.

1. Ease of Use

Squarespace is quite easy-to-use for people with diverse web design background and experience rate. It comes with convenient, clear and logically-structured interface that has minimalistic design understandable to each and every user. However, when you access the system for the first time, you may find its dashboard a bit perplexing. It would be nice to make it more self-explanatory for first-time users.

After the upgrade of the service, its usability has been improved, which becomes understandable right from the start. You don’t have to switch between the site manager and the preview mode each time you make the edits anymore. The advanced inline editing feature makes all the changes visible on a screen, which cuts down the web development time and makes the entire web design process simple and engaging.

Squarespace Visual Editor

Being a WYSIWYG tool, Squarespace now lets you reach the required result much simpler that you’ve got used to. However, one thing remained unchanged: whatever changes you make, they are saved automatically and you don’t have an opportunity to preview them before website publication. This means that your visitors see these changes in the live mode, which triggers the necessity to be very attentive throughout the web design process to avoid the mistakes.

Moreover, Squarespace has turned into a 100% WYSIWYG instrument. Although the editing process became faster and simpler, there is one crucial problem. All changes are saved automatically with no opportunities to preview them. It means that your visitors also see the changes right away. You need to avoid any possible mistakes from the start.

Drag-and-Drop Feature

Although Squarespace positions itself as a drag-and-drop website builder, it is not actually a 100% drag-and-drop tool. If you will try to hover the mouse over a photo on the template, nothing will happen. Uploading media files and images is possible only after accessing the Style Editor. Once you are done, you are free to upload any of your website assets.

Style Editor

It will take you some time to get used to the Style Editor. It is not very complicated though. The tool lets you move objects and sections to customize your page. Moreover, you can resize some of the site elements as well as relocate them. The only problem with relocation may occur depending on the template you choose. Some of them consider stick positions for each element with no opportunity to move or change them.

Squarespace Style Editor

A good news is that the Style Editor delivers plenty of different options out of the box. For example, you can choose from a selection of specific page styles that will be adopted by the rest of the pages alike automatically. The selection of page types include:

  • Cover Pages;
  • Product Pages;
  • Blog Pages;
  • Galleries;
  • Index Pages;
  • Event Pages.

Once you have chosen a specific type, other pages of the same type will automatically adopt it. For instance. You only need to edit your product page only once. The Product Page settings will automatically apply to the rest of your product pages.

Squarespace Review
  • Inline editing feature enabled.
  • WYSIWYG website editor.
  • Page style editor.

2. Features & Flexibility

Squarespace is a flexible platform although it does not have its own app store as well as third-party integration opportunities. On the other hand, the platform has enough built-in elements to come up with a functional website.

Squarespace Page Editor

Widgets and Add-Ons

Users will appreciate an array of different add-ons. Such as:

  • Widgets for image and photo galleries;
  • Social media buttons;
  • eCommerce tools for restaurants and cafes.

The software boasts an integrated tool to track visitors’ stats. There is a possibility to integrate Google Analytics or choose Squarespace Metrics App as an alternative.

The website builder comes with inbuilt contact forms that are easy to customize and edit. You can add necessary fields or use the Contact Form Builder to create your own exclusive users’ accusation tools.

eCommerce Features

The feature is a part of each Squarespace website though with some limitations depending on the plan. It includes a free SSL certificate and lets users integrate a shopping cart into any page no matter if it is a blog or a digital store.

Squarespace eCommerce

The platform ensures a decent product online representation. You are free to add different images to every item. They are clickable and provide a larger view through a lightbox with the detailed product description. Users can manage the product price indicating a regular rate as well as prices during the sale’s period. You can also add videos to the product page. However, they will be available under the “more info” section.

Read also:
Squarespace eCommerce examples – real online stores made by Squarespace users.

Squarespace allows users adding up to 100 different item variations or SKUs. The entering procedure is rather simple although time-consuming, as there is no automated algorithm yet. However, it is still able to generate SKUs automatically in addition to a real shopping cart feature.

Squarespace Product Variants Editor

The payment options are pretty limited. The platform uses Stripe to accept payments made with Visa and Mastercard debit/credit cards. On the other hand, you do not need to deal with shipping cost calculation thanks to shipping cost settings. You are free to set flat-based cost as well as rates defined by the product weight.

The system delivers various loyalty options. They include coupon codes vouchers, fixed and floating percentage discounts, free shipping vouchers, etc.

Squarespace SEO

SEO capabilities look a bit limited. They actually offer some basic settings for product pages and blog sections. Unlike other website builders, Squarespace will automatically use the product name or post headline as the SEO title for the page. You are not able to manage it. The same thing is with your website title. It will be displayed on all pages as well.

The website builder makes it possible to hide your website from the search engines, if you don’t wish it to be indexed for some reason. What you should do is to add “noindex” tag to the web page you want to be hidden from the search robots. This, however, doesn’t mean that your website won’t be accessible to users, who wish to browse it. There are two options that allow adding a “noindex” tag – you can do that in the Page Settings or via manual code injection. These options let you hide the entire website or its specific pages from indexation.

Blogging Feature

The website builder is a good option to start a blog. The feature allows bloggers hosting their own podcasts as well as add some extra functions for maximum users’ engagement:

  • Enable comments and trackbacks;
  • Add geolocation tags;
  • Enable the RSS feed;
  • Use iTunes tagging;
  • Reblogging and more.

The platform has a blog import feature making it easy to bring your WordPress, Tumblr or any other blog to Squarespace platform.

Social Integration

Squarespace makes it possible to update the content any time you have such a need to further share it in the social networks, including Facebook, Twitter, Google+, Dropbox, Tumblr, Instagram, Dribbble, Linkedin, Pinterest, SoundCloud, Behance, Twitch, Yelp and more. Likewise, your website visitors will be able to share the content they are interested in by using the Share and Pin buttons integrated into the website.

Squarespace Analytics

The website builder lets you get the insight into your visitors’ behaviour and website performance directly from the system dashboard. This is the place, where you will be able to look through reports that provide important data about your page views and visits, conversion rates, traffic number and sources, popular content and other crucial parameters.

Squarespace Analytics

Google Maps Embedding

With Squarespace, you can embed Google Maps into your website to indicate your precise business location. This is also the place, where you can provide your contact data, feedback form, company history and other info you consider important and interesting for potential visitors. You can also let users quickly access this info even on the go by using the Mobile Information Bar.

Squarespace Google Maps

Online Calendar

To keep your target audience aware of the upcoming events and special offers, you can integrate an online calendar into your website. This is where you can post the schedule of events, news, special dates and let users RSVP from your website (if you enable this feature). The events you add can further be shared across social media profiles to reach more users and popularise your business info.

SSL Certification

All Squarespace websites are securely protected by free 2048-bit SSL Certificates. They prevent unauthorized access of third-party users to your content, confidential info, payment details and other private information. This matters a lot for web store owners, who are especially concerned with their customers’ online safety.

Email Marketing

Squarespace provides you with a broad range of comprehensive marketing tools that help you effectively reach and grow your audience. Thus, the system lets you organize and hold email campaigns. Squarespace allows you import content (products, blog posts, social icons, logo, and mailing lists) from your website to draft emails in several minutes so that you could successfully save it for further use.

Squarespace Email Marketing

When composing emails, you can integrate images to drive user attention, add links to relevant content, use buttons etc. You can also experiment with various style and color combinations that will match your company email branding most of all. Choose between over 30 fully-customizable starter layouts to present your products in the most favorable light, share updates with clients, send invitations to customers.

A convenient drag-and-drop section will help you organize the content to effectively present it to the target audience. What’s more, you can manage your email marketing campaigns, save and publish drafts, review performance metrics and update the layouts from the centralized dashboard of any desktop and mobile device you are using.

From now on, Squarespace Email Campaigns are available on any plan. This lets you make use of the powerful online marketing features the system offers to extend your brand popularity and reach your target audience with stunning and impressive mailouts.

Logo Maker

The website builder introduces its advanced Logo Maker that lets you create your own company logo to further integrate it into the website. From now on, you can design a unique logo with a few clicks only.

Squarespace Logo Maker

Just provide your company name in the corresponding field, pick suitable elements, choose your logo style and publish it to get started. Having a company logo will certainly boost its reputation to make it stand out against its competitors.

Image Manager

A convenient drag-and-drop feature makes it possible to add and organize images with no special effort and time investment. The responsive image loader makes it possible to drag the images directly from the desktop into your browser window, detecting and selecting the appropriate size to load for all types of screens and devices.

Squarespace Image Manager

Getty Images integration lets users select from more than 40 millions high quality images included into the collection. Due to the Image Focal Point Control feature, you can define the focal point of every image you are going to add, thus ensuring the best crop for resized images and thumbnails.

All the images Squarespace offers can be edited right in the browser via the Adobe Image Editor – just pick the image, resize, crop, rotate and adjust its parameters with regard to your needs. What’s more, Squarespace comes with integrated Lightbox tool that allows for stunning full-browser-sized image presentation.

Multiple Contributors

If you plan to work on your website development with a team of co-workers, the service allows adding multiple contributors to the account. You can provide the selected users with access data to the Website Manager depending upon their statuses. The major access levels include Administrator, Content Editor, Billing, Reporting, Comment Moderator, Trusted Commenter, and Store Manager.

Unfold – Toolkit for Storytellers

Squarespace has recently started cooperating with Unfold – an app that helps users create interesting and engaging stories for social networks (Facebook, Instagram) and Snapchat. Founded in 2018, Unfold has the only mission – to offer high end social media templates for users involved in storytelling. As of today, the toolkit has won the top position in the App Store rank, being the leader of the photo/video category in lots of countries worldwide.

Squarespace Unfold

Squarespace and Unfold cooperation now makes it possible for the system users to create and share feature-laden and visually-impressive stories and posts in social networks. Downloading and integrating the application from the Apple App Store and the Google Play Store is simple and free. Apart from storytelling options, Unfold also comes with a set of premium themes and features that can be chosen and used by those users, who decide to upgrade for premium membership, that is, the Unfold+ subscriptions. Their cost currently constitutes $2.99/mo (or $19.99/year). It is also possible to buy the plan individually.

Squarespace App

The website builder now grants access to the mobile app, which makes it possible to manage a website on the go from your tablet, smartphone or any other mobile device you have at hand. The Squarespace App allows updating a website on the all-in-one platform anywhere and anytime.

Whether you have an intention to update your business contacts, publish a new blog post, add the Announcement Bar, integrate new apps and widgets, edit web pages etc., you are welcome to do that on the go via the app. Even if the Internet connection suddenly gets off, your project will be preserved exactly where you leave it. Thus, you will be able to reconnect and keep working on your project any moment it’s convenient for you.

Additionally, you can integrate any Squarespace application available in the extensive collection of the website builder. As of today, the Squarespace App is available for Android and iOS. Just download and use it to get the most out of your web development process.

Acuity Scheduling

Squarespace has recently announced the merge with Acuity Scheduling platform. This is the online appointment scheduling system, which is a great tool for business website owners. The advanced feature lets entrepreneurs complete their sales and get in touch with their clients in different ways by using the integrated commerce platform of the website builder. Founded in 2006, Acuity helps small businesses make appointments and manage them online. This is the market leader, which is now used to schedule millions of logistics and appointments worldwide. Squarespace integration with Acuity Scheduling unveils multiple perspectives for the system users and enables seamless experience for their customers. The platform provides a full set of integrated tools small businesses can use, while scheduling their work.

Commenting System

Squarespace comes with a fully-integrated commenting system that supports threaded comments, which have individual like counts. It is possible to set all the submitted comments for moderation before they are displayed at the website. All the comments can be flagged as spam by website users.

It is also possible to sort them by the publication date, popularity and other criteria. If there is such a need, you can enable/disable anonymous commenters. An important aspect is that the system has integrated filters that automatically block abusive comments in the real-time mode.

Squarespace Review
  • eCommerce and blogging engines.
  • Advanced marketing tools.
  • Extensive image editing options.

3. Designs

Squarespace is more focused on the quality of its templates rather than quantity. It does not deliver hundreds of themes like some other popular website builders. The website builder currently offers 40+ templates that look very professional and are mobile-friendly as well.

Squarespace Templates

Despite such a small number of available templates, they cover a range of fields and industries. They are good for different site types including:

  • Professional portfolios;
  • Digital Stores;
  • Blogs;
  • Café or Restaurant sites;
  • Blogs & Podcasts;
  • Photography;
  • Local Business;
  • Professional Services;
  • Community & Non-Profits;
  • Events;
  • Musicians & Bands;
  • Personal & CV;
  • Real Estate & Properties;
  • Wedding and bridal websites etc.

The updated Squarespace 7.1 version has introduced new options, which focus on flexibility and ease-of-use, when it comes to creating and styling website pages. Among the features that have become accessible in the updated website version, it makes sense to mention an opportunity to add new pre-built page sections to any web page, use color themes and fonts to create large-scale style changes at the website, pick from multiple customizable header and footer layouts. It has also become possible to add banners to website pages by creating sections with background videos or images and create stylized switchable landing pages, which encourage users to keep exploring website content.

What you should also know about the updated Squarespace version is that all footers and web pages are made of vertically stacked sections here. Each section comes with pre-built options a user can customize. To be precise, you can edit the sections, add new ones, delete and rearrange the existing sections to arrange website content to your liking.

Visibility Settings

Squarespace allows adjusting website visibility settings to control those users, who can see the content you publish. Thus, you can choose to make your website private to hide it not only from the search engines (as mentioned above), but also from the visitors. Likewise, you can add a password to make the project accessible to the specific group of users. And it’s also possible to make a website public as soon as you decide that it is ready for all visitors, without any exceptions at all. Finally, there is an opportunity to unpublish a website, if you don’t need it anymore or just wish to hide it for a certain period of time for some reason. To do that, you can either cancel the subscription (if you have a paid website), delete the project (if you are on a trial period) or set up the “Under Construction” page, if you wish to hide the project while working on its development.

Cover Page Builder

The platform makes it very easy to come up with a good-looking cover page. All you need is to fill the page with necessary blocks, edit colors and add some texts, images or other media files. The feature works perfectly for one-page site building process. It is also good for other purposes like “error page” or “coming soon” page. The platform delivers dozens of ready-to-use Cover Page designs (currently 29 layouts) that are fast and easy to customize.

HTML/CSS Editing

The option is available for users with the “Business Plan” only. They need to access the Developer Platform to work with HTML/CSS and change template design. The CSS editor comes with enough instruments to edit site menus. Do not worry in case you fail to create the look you wanted. The platform has the reset option that will drive your site back to the original theme.

Checkout Page Editor for Digital Stores

A great tool with the Logo & Tile editing feature in addition to the link back option in case you want to transfer the site content to a new template.

Squarespace makes it possible to switch the templates during the web design process as well as to work on several designs at a time. Each template includes customizable content areas, which use Squarespace Layout Engine and Content Block system. Footers, pages, sidebars and blog posts can use all the available content block types, including audio, video, markdown, text and more.

The website builder partners with Typekit and provides users with a free choice of high quality fonts to improve project design. There is also access to the free Google fonts library that can be used without any code embedding at all. Apart from that, Squarespace makes it possible to create stunning visual experience by integrating video background into any template of your choice.

Squarespace Review
  • Responsive quality templates.
  • Cover Page Builder.
  • CSS editing enabled.

4. Customer Support

The website builder provides enough ways to get in touch with the support team. Users can opt for a live chat available 24/7 as well as send a request via email support.

Additional sources include Tutorial Resources with plenty of handy videos and articles to resolve any issue. Community Forum might also come in handy, as there you can ask real users questions or simply find useful information in a particular thread.

Squarespace also offers 24/7 ticketing system, extensive FAQ section, opportunity to join system webinars as well as get access to the informative Help Center. The latter offers valuable knowledge base, helpful guidelines and even workshops.

Squarespace Review
  • 24/7 Live Chat.
  • Extensive Community Forum.
  • Informative Knowledge Base.

5. Pricing Policy

The platform does not actually have a free plan. However, users can try all of its functions and features before subscribing thanks to a 14-day free trial. It does not require any personal info whenever you decide to sing up and start the trial.

If you decide Squarespace is the platform you need, you can choose between plans for ordinary websites and those for online stores. Paid subscriptions for ordinary websites include:

Pricing OptionCostFeatures
Personal:$12/mo✓ 20 Pages;
✓ Free custom domain;
✓ 3% sales transaction fee.
Business:$18/mo✓ Unlimited pages;
✓ AdWords Credit;
✓ 2% sales transaction fee.
Basic:$26/mo✓ Unlimited products to sell;
✓ Integrated Accounting;
✓ Unlimited Storage and Bandwidth.
Advanced:$40/mo✓ Label Printing;
✓ Abandoned Checkout Autorecovery;
✓ Real Time Carrier Shipping.

All plans include a free domain name and hosting. If you already have an existing domain, you need to appoint it to Squarespace.

Squarespace Review
  • Separate plans for websites and eCommerce.
  • Free 14-day trial period.
  • Extensive feature set.

6. Pros and Cons

The platform usually introduces new updates aimed at improving users’ experience. However, Squarespace developers still have some work to do considering some system’s hits and misses.

You can start building a website even without registering with the system.
Greatly designed responsive templates.
Powerful Customer Support.
Advanced marketing tools.
Extensive image editing options.
eCommerce and blogging support.
Unfold – Toolkit for Storytellers.
Acuity Scheduling integration.
Squarespace mobile app.
Code embedding enabled.
Style Editor is not very easy to use.
Lack of preview mode.
Too expensive eCommerce plans.
Squarespace Review
  • Multiple quality marketing tools.
  • Extensive customer support assistance.
  • Blogging and eCommerce support.

7. Competitors

We have examined different popular website building platforms and compared them to Squarespace. The overview provides a clear vision of platform’s hits and misses in front of the main competitors.

Editing Squarespace websites can be dull and daunting at the same time. The platform is hardly focused on newbies despite the fact it is positioned as a drag-and-drop builder. You can find some simpler alternatives like Wix with more user-friendly intuitive interface.

Moreover, Wix offers more flexible SEO features and settings while Squarespace looks a bit limited from this point of view. When it comes to eCommerce, Squarespace might work pretty well. However, the Online Store plans are too expensive of compared with more dedicated eCommerce platforms. Still disappointed with Squarespace? Then you may easily move your website to WordPress CMS or transfer the Squarespace online store to Shopify

Squarespace Review
  • Free logo maker.
  • Multiple contributors.
  • Extended analytics.


Summing up, Squarespace certainly deserves that popularity and recognition among website owners. The platform is flexible and functional enough to build sites of a different type. It comes will all necessary website-building tools in the pack to create a brilliant website that refers to creative industries.

It is good to know that Squarespace development team strives to improve the system regularly introducing new updates. However, there is still much work to do. The platform certainly lacks flexibility when it comes to SEO settings and functionality. They still need to do something about the Style Editor to present it in a more user-friendly way.

Despite all drawback, it is clear why thousands of users opt for this website building tool despite available alternatives. Still the best way to understand if Squarespace meets your expectations is to test the system by yourself and decide whether it suits your objectives or not.

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Howard Steele
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About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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