I’m sure you’ve heard many fantastic things about Squarespace, specifically about its state-of-the-art welcome page that is redesigned at least a few times a year, its high-end, polished designs and extremely friendly tech support.
Just in case that’s the first time you hear about Squarespace, let me inform you that it doesn’t offer free accounts. Hence, Squarespace customers are all paid users who have a clear vision of what they really want to build. No annoying ads or footer links, just your website and your brand. No spammy or abandoned websites. I like that philosophy. But what are the real Squarespace websites characteristics? I’ve tested those Squarespace examples with Pingdom Website Speed Test and Google PageSpeed Insights and here’s the result:
|#||Website Name||Ping Time,
|4||Rent the Runway||2.20||28/100||26/100|
|5||WIRED by Design Landing Page||1.65||46/100||58/100|
|6||Let’s Move Schools||1.43||61/100||83/100|
|8||The Shutterstock Blog||3.17||59/100||75/100|
|Average Speed and Score||1.94||43/100||54/100|
You can see that despite Squarespace websites have fast loading speed (1.94 in average), their Google optimization scores are too low. So let’s see what Squarespace-powered websites look like when published.
Example 1: Squarespace
Yes, you heard it right. Squarespace. Their front website, Squarespace.com is a regular website built using their own builder. It’s hosted on the same servers that their customers’ websites are hosted on.
A smart example of a killing marketing strategy that is credible for customers. And I’m sure it works. Hats off to the team.
Example 2: Tokyobike
Tokyobikenyc.com is a bike shop based in New York City. The company sells bikes that are designed to be light to ride with an emphasis on comfort over speed. These are mainly recreational and commuting bikes.
The company proudly sells Ace Hotel LTD, New Balance LTD and Bisous bikes, among other brands. The website uses Squarespace’s eCommerce system. There’s also a LiveChat window and an information bar on the top of the page. The site is clean, easy to navigate, browse and buy from.
What you can learn from it: by being readily available to your customers through a live chat and quickly answering any questions they may have, you increase the chances they will by from your store.
Example 3: Lyft’s blog
Did you know that Blog.lyft.com was built using Squarespace? The transportation company uses Squarespace’s blogging engine to tell more about Lyft’s philosophy and mission. Each post can be easily shared via Facebook or Twitter.
The blog has a simple menu with a vivid call-to-action button – users can download the Lyft app (iOS or Android) through the blog. Even on their blog, they don’t miss the opportunity to increase downloads. Great content, gorgeous design.
What you can learn from it: Striking visuals, clean interface and refined fonts are extremely effective in engaging the readers.
Example 4: Rent the Runway
RenttheRunway.com also uses Squarespace as a blogging platform. The layout of their blog’s homepage shows there’s always room for creativity, especially when it comes to fashion blogs. The blog uses lots of white space and large images making it easy to digest lots of info without even noticing that.
The company understands the market power of social media – each page, including blog post preview snippets offers five ways to share the info – via Facebook, Pinterest, Twitter, Google+ or email.
What you can learn from it: make your content easy-to-share; word-of-wouth is still one of the best ways to boost sales in any industry.
Example 5: WIRED by Design Landing Page
When it comes to landing pages, Squarespace is a brilliant solution. The new version of the platform (Squarespace 7) besides themes, has a library of cover pages designed specially for creating promo pages or any other one-page projects. A perfect example of these words is live.wired.com landing page.
WIRED.com used Squarespace to create a landing page with a registration form for their latest WIRED by Design project – a live magazine that brought together some of the world’s most creative minds.
What you can learn from it: you can convey lots of information through imagery and minimum copy, without overwhelming your visitors with lots of text content.
Example 6: Let’s Move Schools
Let’sMoveSchools.com is a very cheerful and vivid website. Its simple design is really easy-to-navigate and their screen-wide imagery can’t leave you indifferent. The long welcome page tells the story of the organization in an easy-to-follow way, without interruptions, guiding you from one paragraph to another. Great job!
What you can learn from it: the well-chosen first screen image can involve site visitors in your project.
Example 7: Laicale
Laicale.com isn’t just a webstore, but a well-planned web presence of a hair salon. Via this website you can book an appointment and also purchase natural, animal-friendly hair care products.
The website looks amazing and is even a bit Squarespace-ish in its layout, fonts and color palette.
What you can learn from it: how to make rigorous designed website a near-perfect example of fashion e-store.
Example 8: The Shutterstock Blog
Believe it or not, but The Shutterstock Blog is built using Squarespace. It supports infinite scrolling which is still highly trending amongst content-centered websites, like blogs and news resources. Simple, elegant and modern.
What you can learn from it: you can see that even the largest web-projects use website builders for treir sites. Why don’t you try to do so?.
Squarespace is proud to showcase their clients’ works on their Customers Page. Visit its website to find out which recognized brands and personalities have chosen this platform to build their sites.