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SITE123 vs WordPress: Which Is Better?

SITE123 vs WordPress: Which Is Better?

SITE123 and WordPress are web design platforms that have much to offer to their subscribers. The systems are both used to start feature-rich web projects yet they still differ a lot in terms of flexibility, integrated functionality, web design approach and target audience.

SITE123 – is an easy-to-use DIY website builder, which is used to start simple projects without any coding required. The system mostly focuses on the needs of newbies, offering quite a rich spectrum of simple design customization tools. It works best for small business projects, portfolios, landing pages and blogs.

WordPress – is the world-popular Content Management System, which has gained impressive recognition with web developers across the globe. The platform is used to start different types of complex and feature-rich projects to come up to various requirements and objectives. It is known for its deep integration options and advanced customizability, which makes it the leader of its niche.

SPOILER: SITE123 is better, want to know why? – read the Conclusion.

Website Builders Comparison Chart

Our score:          
Best for:Promo sites, landing pages, blogs, online shops, portfoliosBlogs, landing pages, business websites, portfolios, small/medium web stores
Easiness:EasyAbove average
Templates:Dozens of free, responsive, customizable themesHundreds of free and paid themes
Technical Support:24/7 live chat, video/text tutorials, tips and recommendationsNo official customer support, extensive worldwide user community
Blogging:Integrated blogging engineBuilt-in blogging platform
SEO Options:Quality SEO promotionPowerful SEO options
Pricing:Free to $28.80/moFree yet requires paid integrations/themes
More info:SITE123 Review →WordPress Review →

SITE123 and WordPress both let their subscribers develop various project types. They deliver a broad spectrum of design customization tools and features to come up to the requirements and needs of subscribers. Which of them, however, is worth user attention most? Is there a system that stands out from the crowd or both of them can be equally used for design customization purposes? Let’s find that out in our comparison below.

SITE123 vs WordPress: General Overview

SITE123 vs WordPress: General Overview

SITE123 is a modern DIY website builder, which has won immense popularity due to its intuitive web design approach and impressive simplicity that does not compromise with high end functionality. The drag-and-drop editor of the system makes it possible to control the process of website development, thus simplifying it for beginners. The use of the website builder does not imply coding awareness, which is another bonus of the software.

Created in 2015, SITE123 has built an impressive customer base. According to recent estimates, it was used to start over 28,228 web projects that are still live, while the overall amount of the system subscribers has exceeded 45,529 users. The website builder works great for all types of websites, including personal projects, portfolios, blogs, small web stores, landing pages and business websites.

WordPress does not require any profound presentation as this is the best and the most well-known Content Management System in the world. Its deep integration options, powerful design customization tools and modern web development approach make the system stand out from the crowd. WordPress can be used to start and run complex feature-rich projects, although, it was initially created with blogging purposes in mind.

The foundation of the software dates back to 2008, when it was first introduced to the target audience. Since that time, the functionality of the platform has notably improved, making it possible to launch even high end projects. Currently, the portfolio of live WordPress-powered websites encompasses 28,183,568 projects. This is quite an impressive achievement. The system is actively used to create blogs, business websites, landing pages, forums and online shops yet it can also be used to start other content-based projects.

As you see, both web design platforms are great in their own ways. They deserve user attention due to powerful integrated functionality, availability of modern tools and understandable web design approach. WordPress, however, boasts a more extensive user base as it was created 7 years before SITE123 was introduced to the market.

SITE123 vs WordPress: Which One Is Easier to Use?

SITE123 vs WordPress: Which One Is Easier to Use?

SITE123 is one of the simplest DIY website builders out there. The system offers an easy and fast sign up process, which implies a couple of steps only. You can either fill out the sign up form or register with your Google/Facebook account – just pick the option that works best for you. As soon as you are done with that, you will be redirected to the dashboard, which looks quite intuitive and understandable at first sight. The entire process of starting a website with the system takes around an hour, while all the steps are easy and quick even for a beginner.

SITE123 Editor

What’s important, SITE123 application does not require any coding proficiency as the system was initially created for beginners. You will get access to the following sections: Homepage, Pages, Design, Settings, Domain. Each section can be managed as you need depending on the edits you wish to make on a website. To see the result of your work in progress, go ahead to use the preview feature. This will also give you an idea of how your website will look on mobile and desktop devices.

SITE123 also has a powerful customer support service. There is the Help Center, which allows browsing its multiple video tutorials and manuals to help you find answers to the system-related questions. A convenient search filter option will help you sort out the content with regard to your current inquiries. To gain individual support, the system allows contacting its support assistants via the live chat available 24/7. The responses to user inquiries are generally provided within a few minutes. This contributes to more effective work as you don’t have to wait for the reply.

WordPress can hardly be called a simple web design software, although its approach to the process of website editing is quite understandable even for a beginner. There is no drag-and-drop editor here, while the entire design editing process is done in the integrated editor of the system. Due to the updated content management system, it is quite easy to add and edit content, upload and customize blocks and website elements, integrate media files, manage project sections etc. At the same time, you have to be ready to start and customize all pages and sections from scratch. This is where the knowledge of programming basics will certainly come in handy.

Gutenberg WordPress

Another thing you should remember when choosing the system is that it requires download and installation. What’s more, you have to independently pick hosting/domain name and some of the required extensions. Their integration is also your own responsibility, which makes coding proficiency absolutely desirable.

As an open-source CMS, WordPress does not have official customer support. However, the web abounds in tutorials, manuals, video guides and community forums, where everyone can find answers to all the system-related questions. Whatever problem or inquiry you have, you will definitely find a solution here.

SITE123 vs WordPress: Design and Flexibility

SITE123 vs WordPress: Design and Flexibility

SITE123 and WordPress have the same mission – quality website development and they both excel at this. The systems let everyone start projects for commercial and non-commercial use. The only nuance is that they differ in their approaches and integrated features. Each system has its own nuances that might affect user choice. To discover them, take your time to view the comparison of the platforms’ functionality now.


SITE123 has quite a feature-rich eCommerce engine, which allows starting a quality online store. You can modify it as you wish with regard to your business goals. Versatility of settings makes it possible to customize shopping carts, adjust payment and tax parameters, set up shipping preferences, create product galleries and appealing show windows, adjust website/product promotion settings etc. Additionally, you can create discounts and coupon codes to enhance user engagement rate. All these steps are quite simple and do not require any preliminary eCommerce proficiency.

SITE123 ecommerce

WordPress realizes its eCommerce potential via plugin integration. There are multiple extensions you can use to give your WordPress website a distinctive eCommerce focus. The best and the most popular of them is WooCommerceSite123 Blog. The open-source shopping cart plugin lets you start and customize any type of online stores – both small and large. You can also make the required settings to boost your digital store performance. These include geolocation support, eCommerce template choice and customization, product upload and management, catalogue creation, discount implementation, inventory management features etc.

As to eCommerce, SITE123 and WordPress make it possible to start and customize quite feature-rich web stores. They just use diverse approaches to let you do this. While SITE123 has a built-in eCommerce engine, WordPress requires third-party integration of eCommerce plugins. The latter option is also more challenging for beginners yet it is still up to you to decide on the best solution.


SITE123 has an integrated blogging platform, which allows for blog development and customization. To connect a blog to your website, you have to reach the dashboard and adjust the required settings there. There are multiple blog development tools to choose from. They let you add and edit new posts, update the available content, adjust article publication settings along with media integration parameters. SITE123 also has a collection of blog templates to fit various niches. You can pick the most suitable theme and customize it with regard to your current business requirements.

WordPress has initially distinguished itself as the best blogging system. Thus, the range of blog-related tools and features is really amazing. To start your project, just reach the dashboard and proceed to your blog development/customization. This is where you will come across multiple tools and elements to use. To enhance your blog design and performance, you are welcome to find and integrate third-party plugins related to your niche specialization. Opportunity of blog template choice is available here as well.

WordPress Post New Code Editor

Speaking about blogging, the systems also let you start this type of project. Just like with eCommerce options, SITE123 realizes this feature due to its built-in blogging platform. WordPress, in its turn, implies integration of blog–related plugins and themes, although, blogging tools are available in stock as well.

Third-Party Integrations

SITE123 grants access to a broad range of extensions and third-party integrations. It is initially known for its social media connection opportunities. The system currently allows linking to over 25 popular social media platforms, such as Twitter, Facebook, SoundCloud, GitHub, Instagram, YouTube, Pinterest, Vimeo, Flickr, Behance and more. Additionally, there is access to the App Market with its wide selection of free and paid extensions to match any preferences.

site123 app

This is where you can reach multiple app sections, such as Webmaster Tools, Forms, Booking Forms, Social, Payment Gateway, Analytics Tools, Live Support Chat, Marketing Tools, Galleries, Pricing, Online Store and more. A handy search filter optio will help you with the choice.

WordPress stands out from the crowd due to its powerful integration options. The system comes with a set of built-in plugins yet many more of them are available on the web. Whatever goals and web design intentions you have, you will undoubtedly find plugins and widgets to meet your needs. You can actually pick from free and paid extensions, but mind that paid plugins are more secure and reliable as compared to free ones.

WordPress Community plugins

When it tackles the issue of integrations, you can find multiple services to connect to your website, while using both systems. SITE123 is known for its set of built-in extensions provided by default, while WordPress allows connecting external plugins to boost your project performance.

Template Editing

SITE123 template collection does not offer many themes yet those you can find there are of good quality. All the designs are divided into niche categories based on the business niches they refer to. Generally, each template category involves around 10 designs. This depends on the topic it tackles.

The website builder allows for convenient and quick design customization. The process is also simple enough for everyone, be it a beginner or a web design pro. All in all, you can get access to around 13 design customization tools to work with any template you will go for. To set up your project design, you can modify the positions of blocks and website sections, select the best colour scheme and style, customize and integrate social media buttons and fonts, create your own homepage structure and style, integrate images and social media files etc.

Site123 design editor

You need to be very attentive, when picking a template for your website. The thing is that SITE123 does not have a design switch option and, thus, you won’t be able to change the selected theme on the go, if there is anything you don’t like about it. This is because each template comes with industry-specific demo-content provided by default. This makes it impossible to start a new website, if you decide to pick another topic. What’s more, the website builder allows optimizing your project for mobile browsing and to preview the way it looks on mobile and desktop screens. This is very convenient for each and every user.

WordPress excels at template choice and customization options. The CMS has its own integrated design collection yet hundreds of themes are available on the web. They are specially developed for WordPress by third-party experts and they come in free and paid versions.

Premium WordPress templates are more professional and versatile and it is much safer to use them as compared to free themes. The cost of paid designs ranges between $30 and $200 depending upon the sample you will go for.

WordPress templates

As to the design editing process itself, it is quite time-taking and complicated, especially for a beginner. This is because customization of any design requires a certain degree of coding proficiency or preliminary web design background. If you wish to get a truly unique and personalized website, get ready to do a lot of manual work. This includes creation of new categories, web pages, tags, plugin integration and customization etc. It generally takes around several days to design a website from scratch with WordPress. If you are a non-techie, this may take you longer as you will have to deal with code integration.

A good piece of news is that WordPress now makes it possible to design projects in its advanced Gutenberg Editor. The process of working with it is similar to using a website builder or a classic HTML/text editor. Newbies value this feature, but it is possible to switch to the classic WordPress editor any time you have such a desire.

When comparing SITE123 and WordPress template editing and design customization options, it makes sense to state that both systems are pretty good at this. It’s just that they practice diverse approaches to the process of template customization and provide versatile tools-features to complete the task. SITE123 works better for non-techies, while WordPress unveils more design customization freedom and greater flexibility we design pros will appreciate.

SITE123 vs WordPress: General Pricing Comparison

SITE123 vs WordPress: General Pricing Comparison

SITE123 is not only a simple and code-free website builder, but it is also one of the most affordable platforms out there. To test the features and tools the system offers, you can use a free plan for as long as you need. However, building a feature-rich project is impossible with it because of the available functionality restrictions. To go live with your project, you will have to upgrade to one of four premium subscriptions. These include:

  • Basic ($10.80/mo) – 10GB of disk storage space, 5GB of bandwidth, free domain;
  • Advanced ($16.80/mo) – 30GB of disk space, 15GB of bandwidth, sell up to 50 products/mo;
  • Professional ($22.80/mo) – 90GB of disk storage space, 45GB of bandwidth, 500 products for sale/mo;
  • Gold ($28.80/mo) – 270GB of disk storage space, 135GB of bandwidth, unlimited products for sale.

WordPress is a free CMS, which means that you can download and install the system at no cost at all. It is also possible to build simple projects with it to improve your skills or just to explore the feature set of the software. As soon as you are ready to proceed to the development of a more complicated website, get ready to invest into third-party plugin integration. The same is about templates. If you are not satisfied with the selection of themes available in stock, you can opt for a premium one that completely comes up to your requirements.

Another pricing aspect you should be aware of is hosting/domain choice. As soon as you are ready to publish your project, you’ll need to select a hosting for it. In this respect, Bluehost is the most suitable solution. What’s more, WordPress recommends it as its official provider. The service is known for its powerful functionality and affordable pricing. Thus, the cheapest Bluehost plan will cost you $2.95/mo only. This is quite a cost-effective solution for everyone.

Speaking about pricing policy, WordPress is undoubtedly a more expensive system. Even though, it is initially free, it still implies extra financial expenditures that may eventually result in quite a costly budget. SITE123 is moderately-priced and its subscription fees are fixed. Everyone can find the best plan to match any needs and requirements here.

SITE123 vs WordPress: Which One Is the Best for SEO?

SITE123 vs WordPress: Which One Is the Best for SEO?

SITE123 can be considered a SEO-friendly website builder. It makes it possible to independently set up SEO parameters that will affect positive ranking of your project in the search engines. The system offers a set of integrated SEO tools and it also automatically generates a sitemap for your project to provide a satisfying web browsing experience for users. There is also an opportunity to use the built-in 301 Redirect Tools that helps preserve your website traffic when moving to another platform. Additionally, you can track and analyze your website statistics by means of using Google Webmaster Tools, which are completely free.

site123 seo

WordPress SEO perspectives depend on the correct choice and integration of one of the available SEO plugins. The best solution to go for here is Yoast SEO plugin. It lets you adjust standard settings (titles, descriptions, keywords) for effective project optimization in the search engines. Additionally, it is possible to work with code editing to make your project more attractive for the search engine bots. This obviously requires deep programming proficiency and niche competence.

Yoast snippet

To sum it up, SITE123 seems to be a simpler solution in terms of SEO. The system allows for DIY set up of the major parameters and it does not not require any external integrations. As opposed to it, WordPress implies the use of third-party SEO plugins, which may pose a problem for beginners.

Key Differences Between SITE123 and WordPress

Ease of Use:SITE123 is one of the easiest cloud website builders in the modern web design market. The platform comes with an integrated drag-and-drop editor and preview feature, which makes it possible to control all the steps of the web development process. No programming expertise is required to work with the system – so intuitive, fast and simple it is for everyone.WordPress is a high end Content Management System, which is quite complicated and oversaturated with features for no-techies. However, it’s quite easy to explore and master it, if you have time, patience and skills.
Functionality:The website features worthy integrated functionality, which is needed to launch a quality project. It allows starting and customizing digital stores and blogs, designing and integrating brand logos, creating multiple language versions of the same project, integrating social media services and other external platforms.The CMS is powerful and feature-laden. It offers advanced integration options, which let you run different types of web projects – both simple and complex. These include blogs, business websites, web stores, portfolios and landing pages. WordPress is known for its integration options that let you get the most out of your website design and performance.
Design:The software does not have an extensive template choice. There are several design categories to browse here, each encompassing up to 10 themes. All of them are free and customizable. Template switch option is not available here.WordPress offers a collection of built-in designs, but there are hundreds of third-party templates available on the web. They are free and paid and they are all optimized for mobile viewing.
eCommerce:SITE123 has a built-in eCommerce engine. It allows starting and running small/medium online stores and effectively promoting them on the web.The CMS lets you create a web store by means of eCommerce plugin integration. The most popular open-source WordPress shopping cart plugin is WooCommerce, which is absolutely free.
Blogging:The website builder also offers a quality blogging platform. This allows starting and customizing a blog to meet your niche specialization.WordPress was initially created with blogging focus in mind. The set of its blog-related tools and plugins is rich and powerful enough to let you publish functional blogs.
Small Business:The system works well for business website creation and promotion. Due to its abundant business-related toolset, it is possible to run business projects that refer to different niches.The software realizes its business development potential by means of plugin integration. Just pick the extensions that correspond to your niche requirements and connect them to your project.
Pricing:SITE123 has a free plan, which allows exploring its features for the unlimited period of time. To publish your website and to gain access to its high end features, you should upgrade to one of four premium subscriptions. Their cost starts from $10.80/mo.The CMS is initially free, but you will have to invest into paid plugins, designs, hosting and domain name to go live with your website. The most affordable Bluehost subscription costs $2.95/mo only.
SEO:The website builder comes with baseline SEO features. You can fill out multiple SEO-related parameters on your own to contribute to higher project ranking in the search engines.Websites started with WordPress generally rank high in the search engines. The CMS makes it possible to choose from several popular SEO plugins, integration of which has positive impact upon website optimization and promotion.
Customer Support:24/7 live chat, video/text tutorials, tips and recommendations etc.No official customer support, extensive worldwide user community, multiple forums, tutorials, video and text guides etc.

Comparison Conclusion: Which One Is Better?

SITE123 and WordPress are popular and feature-rich web design platforms, which are both used to launch different types of web projects for commercial and non-commercial use. Each system comes with a distinctive set of features that have direct impact upon users’ choice. They also offer diverse approaches to the process of website development and they target different categories of users.

SITE123 – is a simple, affordable and feature-laden cloud website builder, which can be used equally by beginners and web design experts. There is no need to possess coding skills to work with the service as all the processes and steps of website creation are intuitive and understandable here. The website builder offers multilingual support, nice template and widget choice, blogging and eCommerce engines.

WordPress – is a globally known Content Management System. Its application requires preliminary web design background and deep coding proficiency. It takes time and effort to start and manage projects with the software yet the range of tools and integrations it offers is enough to ensure design customization freedom.

Both web design platforms deserve user attention. WordPress is a powerful CMS, but it will work best for those users, who possess corresponding skills and specific niche-related knowledge. A newbie won’t be able to start a quality website with the system independently and without third-party assistance. SITE123, on the contrary, ensures quick and easy start offering multiple templates and intuitive user interface. This is what makes it a more preferable solution.

SITE123 vs WordPress: Which Is Better?
  • Intuitive DIY website builder
  • No coding required
  • Logo Maker, Multilingual Support
  • Blogging and eCommerce engines
SITE123 vs WordPress: Which Is Better?
  • Free and powerful CMS
  • Advanced design customization
  • High end integration options
  • Rich SEO-settings

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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