Showit vs Wix: Which is Better?

Showit and Wix are drag-and-drop website builders, which offer extensive design customization options and a range of powerful integrated features. Functionality of both systems, however, and the audience they target is explained by the initial implication of the platforms.

Showit – is a DIY website builder, which specializes in the development of photography/portfolio websites only. The platform ensures the utmost creative freedom that let users customize their project layout and design without any coding required.

Wix – is the renowned all-in-one website builder that does not demand any presentation. It has distinguished itself as a professional web design software that can be equally used by beginners and web design experts. The system is used to launch all types of web projects, including portfolio and photography websites.

Showit and Wix are both user-friendly, feature-rich and convenient to use. You don’t have to be a coding expert to start projects with each of them. It’s just that the platforms have diverse specialization, which drives the attention of different user categories. Which of them will be the leader of the comparison this time? Can Showit prevail over Wix or the website builder will retain its positions? It’s high time to review them now to find that out.

Showit vs Wix: General Overview

Showit vs Wix: General Overview

Showit is a contemporary web design platform, the entire specialization of which goes down to the development, customization and further promotion of photography/portfolio websites. The system comes with the integrated drag-and-drop editor that simplifies the process of website creation and makes it a perfect choice for beginners, who are not aware of intricate coding nuanes. Whatever photography niche you are involved in, the system will let you start a quality project to effectively promote your business on the web.

The website builder was founded in 2006 and its popularity has evolved throughout several years. According to recent stats, the number of Showit subscribers has reached 29,962 and it keeps increasing with every passing year. Websites launched with the platform deliver all the required information to make your business stand out from the crowd. This includes general info, image/video galleries, contacts, blog, social media info and more.

Wix is the best cloud website builder in the world, which is known to users across the globe. The system encompasses all the must-have features of a professional web design platform all in one place and it has much to offer to its subscribers. Wix can be used to start literally any type of website for personal or business use. Portfolio/photography projects are not an exception. The system has a special category of portfolio templates, eCommerce and blogging engines, a set of niche-specific widgets and tools to give your project high end performance and design.

The system was first introduced to the market in 2006 yet it has quickly developed into one of the most remarkable and functional website builders in the world. Currently, the number of its subscribers has overcome 4,565,423 users and it keeps growing rapidly. The website builder unveils creative freedom and unlimited web design opportunities to first-timers and web design experts.

Showit and Wix enjoy user popularity, even though, they are used for diverse purposes. While Showit is a solely photography website builder, Wix is the all-in-one system that allows starting all types of web projects. Portfolios are not an exception. The system provides creative freedom and powerful toolset needed to start and customize quality web projects. Showit cannot boast the same flexibility and integrated functionality.

Showit vs Wix: Which One Is Easier to Use?

Showit vs Wix: Which One Is Easier to Use?

Showit is an easy-to-use website builder that does not imply any deep learning curve to start editing projects without preliminary preparation or expertise. The system was initially created with the needs and skills of first-timers in mind and, thus, it does not require technical skills. Due to the intuitive drag-and-drop editor, project customization becomes simple and smooth for everyone.

Just sign up for your Showit account, but mind that the website builder is compatible with the latest Chrome version only. If you don’t have the one, the system will offer you to install it. As soon as you are done with all the formalities and preparation stages, you will be redirected to the editor to start working on your project. Unlike the majority of other drag-and-drop website builders, Showit does not imply the use of a single page structure, where you can move the blocks only. Instead, you are free to pick the location of blocks, resize and adjust them with regard to your project needs, add new elements, customize background, colors, fonts and other parameters to avail the result to comply with your needs.

Showit website editor

If you face any challenges, Showit customer support experts will help you handle them. the website builder boasts an extensive Help Center with detailed usage guides, articles, video tutorials and manuals. There is also the opportunity to get in touch with the support team via the Live Chat or social media sources. Finally, the system has launched its own Showit YouTube channel, where you can browse and view dozens of videos to help you get started with ease.

Wix is one of the simplest and most convenient DIY website builders available in the modern web design market. It comes with the integrated WYSIWYG editor that lets you control each step of the web design process and each edit you make. The system has a logically-structured control panel, intuitive dashboard and multiple tips that help you explore all the nuances of the website creation procedure.

wix editor

The website builder offers a simple, quick and understandable sign up process. It takes around a minute to start a project here. What you need to do after registration is to pick a template to comply with your needs and the preferable editing solution. This depends on your skills and expertise, although, the website builder does not require any special coding awareness.

Need support from Wix experts? Go ahead to contact the service and to pick the most suitable option. The website builder lets you browse and explore its vast Knowledge Base with numerous tutorials, videos, how-to guides and manuals. Premium plan subscribers get priority support, including the opportunity to make phone calls to have their questions answered when required.

To sum it up, Wix proves to be a simpler web design tool to start and customize websites. It comes with intuitive dashboard, convenient control panel, logical web design approach and myriads of support options. Showit is a nice pick for beginners as well yet it somewhat lags behind the competitor in terms of simplicity.

Showit vs Wix: Design and Flexibility

Showit vs Wix: Design and Flexibility

Showit and Wix abound in built-in features and tools to cover the major web design needs of their users. The initial distinction of the platforms, though, and their implication may impact user requirements and expectations. That’s why, it is crucial to compare baseline parameters of both systems as well as to outline their distinctions in advance to help users make the right choice of the platform.


Showit doesn’t have an integrated eCommerce engine, which makes it impossible to run a web store with the system. However, the system allows integrating with WP eCommerce plugins (WooCommerce) or other related services you prefer. This is one of the most crucial demerits of the system, considering its strong portfolio development focus. Inability to offer your works/services for sale looks quite strange for the platform, which positions itself as a system for entrepreneurs and business owners.

Wix has quite a feature-laden eCommerce engine, which works great for starting and customizing small/medium online sores. Integrated eCommerce functionality is realized here via Wix Stores widget integration. The widget is available in the App Market of the platform absolutely at no cost. You will be able to create product galleries here, upload and customize digital and physical items, add their descriptions and images, adjust SEO, payment, shipping and marketing settings etc. What’s more, the website builder has a separate group of eCommerce plans, which diversified users’ choice.

wix product

As to the eCommerce aspect, there is nothing to compare here at all. Showit does not offer eCommerce functionality at all, thus making it impossible to sell the items presented in your portfolio. As opposed to it, Wix allows starting small-to-mid-sized digital shops via the use of its Wix Stores widget.


Showit does not include blogging functionality by default yet it allows for WordPress blog integration. Users are offered access to the blog template available in the Showit editor. They have two editing options – it is either possible to edit the template directly in the system dashboard or via the use of the WordPress CMS. Likewise, Showit supports blog transfer feature – if you already have the project created with WordPress or other web design platform, the Showit team will help you migrate it to the website builder absolutely for free.

Wix delivers integrated blogging functionality. Due to its feature-rich blogging engine, Wix users have an opportunity to run personal and business blogging projects on their own. It is possible to add and edit posts, modify the existing articles, pick and customize blog templates, integrate media files, adjust SEO parameters etc. Additionally, you can embed a user commenting feature to boost user attention and to encourage online communication.

wix post

Speaking about blogging, Wix undoubtedly has more to offer. The system comes with a fully-integrated blogging platform and a set of tools required for its quality customization. Showit supports WordPress blog integration and migration oopions, but it still lacks a blogging platform of its own.

Integrations and Special Features

Showit cannot boast multiple integrations – you won’t find an app market or a directory with platforms to connect to your project here. However, the website builder makes it possible to benefit from the use of its WPEngine-powered solution, which contributes to better website performance. It is possible to pick and connect some of WP plugins with regard to the goal you have set.

The website builder includes a collection of custom images users may pick and integrate into their portfolios. It is also possible to create individual libraries accessible in the editor. Users may create new folders here, rename them, upload images and other media files, thus creating new collections to be used for portfolio development/updates.

Wix website builder abounds in third-party integrations. It grants access to its App Market with dozens of free and paid widgets/extensions. The apps belong to various niches and can be easily sorted out via the use of the search filter option for quick access. When it comes to photography/portfolio website creation, Wix Photography widgets should be the first to pick. These are Wix Photo Albums (used to create and update photo websites) and Wix Pro Gallery (used to compile professional photo galleries with hundreds of images available in stock). Other widgets you can choose and integrate into your website include Wix Events, Comments, Video, Music, Forum, social media and customer interaction apps and many more.

wix app market

Along with powerful integration options, Wix makes it possible to sign up for its high end Ascend platform. This is a business tool, which comprises a set of features required for effective business set up and promotion. Wix Marketplace is another highlight of the platform, which allows finding and hiring web developers to launch any type of project for you.

When it tackles the integrations aspect, Wix remains on the top of the list. The website builder boasts its rich App Market, powerful Ascend platform, Wix Marketplace and other undeniable highlights. Showit functionality is much more limited and it mostly comes up to photography website development needs.

Template Editing

Showit template collection is worth special attention as all the themes available in stock feature high quality, stylish look and customizability. The system has free designs that look quite impressive right from the start. Likewise, there is a set of paid templates here, but their cost is above the average. You may have to pay from $200 to $750 per one template, depending upon their specific parameters.

Showit vs Wix: Which is Better?

All the themes are mobile-ready by default. They are developed by third-party experts and divided into several categories based on the style, focus and type of layout you need. To simplify the choice of the most suitable design, Showit offers a preview option, letting you see the way a theme displays on mobile, desktop and tablet screens. To customize the selected theme, you can use a toolset to modify the color palette, fonts, style and other related settings.

Wix really stands out from the crowd due to its template collection, which currently encompasses over 550 themes. All of them are free, mobile-optimized and fully-customizable. The designs fall into niche-categories with a separate set of portfolio/photography themes. If you can’t find a suitable pre-designed theme, you can pick a blank template and customize it from scratch.

wix templates

Mind that the website builder does not have a preview feature, which is explained by the “absolute positioning” approach it follows. However, it is possible to separately customize mobile and desktop website versions here.

The website builder is also known due to its versatile editing options. First-time users frequently give preference to the advanced Wix ADI tool. It is powered by the Artificial Intelligence, designing websites in the automated mode using the content a user submits upon the system request. Users, who expect deeper flexibility and powerful website performance, consider Standard Wix Editor a more suitable solution. It lets you choose a template and customize it, using the integrated toolset to create personalized website design (see Wix ADI and Wix Editor comparison).

When comparing the design aspect, we may easily conclude that Wix remains the leader of the comparison here. Along with extensive template collection, it offers two editing options based on user expertise rate. All the designs are free and mobile-ready here. Showit themes also feature high quality, but their selection is not that rich. Apart from free samples, there are premium themes here, the cost of which is really high for an ordinary user.

Showit vs Wix: General Pricing Comparison

Showit vs Wix: General Pricing Comparison

Showit has a 14-day trial, which allows testing the feature set the system provides by default. When it comes to the end, you’ll need to pick the subscription you’d like to upgrade to. There are three plans to choose from here:

  • Showit ($19/mo) – no blogging option, secure certificate, Showit website builder, web hosting with 20GB of media storage space, regular design backups (every 10 minutes stored for 7 days);
  • Showit + Basic Blog ($24/mo) – opportunity to start a new blog or transfer up to 50 posts from the blog hosted with WordPress or Squarespace, includes pre-installed plugins, up to 10K blog visits/mo, opportunity to design your own WP theme in the editor, daily blog backups (stored for 30 days), WP hosting powered by WP Engine included;
  • Showit + Advanced Blog ($34/mo) – opportunity to migrate a blog with over 50 posts, custom WP plugins installation, up to 25K blog visits/mo, SEO support from Showit experts, FTP and database access, free advanced blog migration.

Additionally, there are two separate plans for huge blogs with high traffic and advanced features. These include Showit+Advanced blog 50K costing $64 per month (50k + users) and Showit+Advanced blog 100K costing $124 per month (100k + users).

Wix website builder offers reasonable pricing to fit any budget. There is a free plan here, which is never ending and can be used to test the toolset of the service and to enhance your web design skills. As soon as you are ready to go live with your project and to get access to advanced features, the system will offer you to upgrade to one of its premium subscriptions. There are two groups of them here to come up to any requirements – Website and Business/eCommerce. Each package includes several other pricing solutions. These are:

Website Wix Plans

  • Combo ($13/mo) – free hosting, free domain name connection, absence of system ad banners, 30 minutes of video storage space etc.;
  • Unlimited ($17/mo) – 10GB storage space, unlimited bandwidth, $300 ad voucher, Site Booster App, Visitor Analytics App, 1 hour of video storage space etc.;
  • Pro ($22/mo) – 2 hours of video storage space, integrated Google Analytics and statistics collection tools, Events Calendar App etc.;
  • VIP ($39/mo) – 5 hours of video storage space, professional logo, priority support etc.

Business/eCommerce Plans

  • Business Basic ($23/mo) – acception of secure online payments, customer accounts management;
  • Business Unlimited ($27/mo) – business development tools, special apps for entrepreneurs, integrated eCommerce platform etc.;
  • Business VIP ($49/mo) – availability of the complete Wix Suite, unlimited bandwidth and video storage space, customized reports;
  • Enterprise ($500/mo) – end-to-end business solution that offers the highest functionality and maximum amount of tools.

One of the undeniable highlights of the website builder is the money refund policy they guarantee to those users, who are not satisfied with the plans chosen. It is possible to get your money back during 14 days after you buy a subscription. What’s more, Wix regularly introduces special programs, loyalty offers, bonuses and discounts (up to 50%) that let you save big (see detailed Wix pricing research).

In terms of pricing, Wix notably overcomes Showit. The website builder has a free plan and two groups of premium subscriptions to comply with any user requirements. There is also an opportunity to cut down the cost of plans by using special discounts. Showit cannot boast such a diversity of pricing options, while the cost of its subscriptions is above the average.

Showit vs Wix: Which One Is the Best for SEO?

Showit vs Wix: Which One Is the Best for SEO?

Showit has a set of built-in SEO tools that are helpful when it comes to effective website optimization. Users can either set up the major SEO parameters independently or opt for the advanced subscription to avai professional SEO support form Showit experts. As far as the website builder integrates with WordPress, there is access to powerful plugins related to Search Engine Optimization. These include Yoast SEO, SEOPress and more.

Wix ranks quite high in terms of SEO. The website builder allows its subscribers to adjust the major SEO parameters to boost their projects promotion. With this purpose, it introduces its SEO Wizard tool – the widget, which provides a set of useful guidelines and recommendations on how to improve search engine results. Using SEO Wiz tool is simple and convenient for everyone. Just follow the steps and tips the widget generates to control the SEO setup process. Users have an opportunity to set up the basic meta tags for their projects, edit web page URLs and track website analytics to undertake special measures to boost the ranking.

When it concerns the SEO aspect, Wix proves to be more search engine-friendly as compared to Showit. Due to its SEO Wizard tool, even a beginner can set up the major parameters and check the statistics when required. This is easy and quick. Showit SEO set up frequently implies extra WP plugin integration, which takes more effort, skills and time.

Key Differences Between Showit and Wix

Ease of Use:Showit is an easy-to-use photography website builder, which comes with a simple and intuitive interface, dashboard and integrated toolset. It does not require coding proficiency to be mastered to the advantage.Wix is a simple and understandable DIY website builder, which can be equally used by newbies and web design experts. The system stands out from the crowd due to its Wix ADI tool and Standard Editor users may choose from with regard to their expertise rate.
Functionality:The website builder has a powerful photography focus. It comes with distinctive image editing options, enhanced website security, WP support and other niche-related features.The system unveils powerful integrated functionality. Along with advanced design customization features and tools, Wix includes blogging/eCommerce engines, Wix Turbo, rich App Market, Wix Corvid and Ascend platforms. The website builder is a great pick for business projects, forums, landing pages, blogs, portfolios and small web stores.
Design:Showit allows choosing from multiple free and paid templates developed by third-party designers. The range of customization tools is not rich yet it is enough to let you start a nice photo project.Wix template collection currently includes over 550 free industry-specific designs. They are mobile-ready and absolutely customizable. The website builder doesn’t let you switch between the templates during the web design process.
eCommerce:Showit does not include an eCommerce engine and, thus, it is impossible to start a web store with it. However, you can integrate with WP eCommerce plugins or other niche services you like.Integration of Wix Stores widget allows starting and managing small/medium online shops, using a rich toolset available in stock.
Blogging:The website builder doesn’t have a built-in blogging platform yet it uses WP plugins for blog development.The website builder comes with the integrated blogging engine. It lets you run blogs for personal and commercial use.
Small Business:Showit makes it possible to launch websites for entrepreneurs, who intend to start and promote their photography business.Wix is a nice pick for professional business projects. It grants access to multiple business templates, industry-specific widgets, high end Ascend platform and other features that guarantee quality result.
Pricing:The website builder has a 14-day free trial and three groups of paid subscriptions. Their cost starts from $19/mo. There are also 2 advanced plans here for high traffic blog creation.The platform offers a free never-ending plan and two large groups of premium subscriptions – Website and Business/eCommerce plans. Their cost starts from $13/mo.
SEO:Showit has built-in SEO tools and it also lets you integrate WordPress SEO plugins for better website optimization.Wix is a SEO-friendly website builder. Its powerful SEO Wizard simplifies the procedure of website optimization and provides guidelines on effective project promotion.
Customer Support:Help Center, tutorials, video guides, YouTube channel, Live Chat, integrated prompts.VIP priority support, ticketing system, phone assistance, informative Knowledge Base.

Comparison Conclusion: Which One Is Better?

The choice of the best web design tool becomes crucial, when it comes to photography/portfolio website development. You need a platform that will combine ease of use, powerful integrated functionality, affordability and strong photography focus.

Showit and Wix both make it possible to start this type of project yet they still differ in their web design approach and toolsets. As a specialized website builder, Showit focuses on the creation of photography websites only and it definitely lacks some of the features that are a must-have for any website. This is especially true, when it concerns blogging/eCommerce functionality. The system allows integrating plugins to avail these features, but this definitely requires more effort, skills and time.

As opposed to Showit, Wix includes all the required features in one place. The website builder has a stunning collection of photography templates, abundance of customization tools, industry-specific widgets, Ascend platform as well as various design editing options. There is no need to look for third-party extensions and tools – everything is at hand here, simple and code-free. So, the choice is obvious: if you need a quality website builder to design a stunning photography project, Wix will absolutely comply with your requirements.


About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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