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Shopify vs Wix

Designed for eCommerce and business purposes, Shopify is the leading website building platform in this particular niche. The software offers a bunch of powerful tools to create and promote your future webshop. However, Shopify can appear to be pretty complex from the start especially for non-technical users. This is where Wix might turn out to be a simpler option.

Shopify is a more powerful website builder when it comes to creating a solid digital store. It is good for a rapidly growing business that requires advanced promotion and managing tools. At the same time, it is hardly a good choice for a start considering the availability of simpler platforms.

Wix was designed for newbies without HTML or CSS knowledge. It means, you do not have to care about technical issues, while the process of building a new web store will take less than a couple of hours.

We have thoroughly compared Wix vs Shopify to find out, which one is the best for a particular objective. What are the beneficiary Shopify features? Is it good for small digital shops? What are the advantages of opting for Wix instead? Can it really handle eCommerce projects? Let’s find out!

1. Ease of Use

  • Shopify. The platform was designed mainly for eCommerce purposes. The interface is more focused on editing and managing products, tracking sales as well as running other processes related to your online store. For this reason, the software might look rather complex from the start. However, the system still has a drag-and-drop feature to edit or add new content. Users can set a web store for a start without special skills as well as organize the products by categories, set payment options and more without coding or programming.

    Shopify Dashboard

    Once you need a more customizable website, you will have to deal with platform’s own coding language also known as Liquid. Although it provides more CSS editing capabilities, they are of no use for beginners without special skills and knowledge.

    Shopify Product Editor

  • Wix. The website builder is extremely hard to beat whenever we talk of a simple interface and ease of use. The reason is clear. Wix was designed for newbies to help them build and publish websites within hours. Based on the drag-and-drop feature, the platform highlights a user-friendly and intuitive interface. Wix editor makes it fast and simple to work with any type of content.

    Wix Store Editor

    The service follows the latest web building trends. Wix ADI is an AI-based service that makes the building process even easier. The feature learns the user’s preferences, objectives, and likes. Then it offers a ready-to-use website template with content organized in accordance with user’s needs.

Shopify vs Wix. Shopify can hardly compete with Wix when it comes to user-friendliness. While being a 100% eCommerce platform, Shopify can be too complicated for a newbie to get started with an online shop. From this point of view, Wix is a better idea.

2. Feature Set and Flexibility

  • Shopify. The software comes as the CMS platform that makes it easy to update and manage content as well as maintain your website. It delivers a bunch of powerful eCommerce tools out of the box. It has enough tools to keep the online selling process under control. They include managing and sales’ tracking instruments, analytics, loyalty programs and more. Users can integrate various promotions as well as launch ad campaigns to boost sales. Shopify makes it easy to launch a blog, add bright images, text and video with the help of the drag-and-drop feature.

    Shopify Product Page

    Shopify makes it simple to add new products and divide them into categories providing a faster access for the visitor. Website owners can add as many product items as they need. Each position may include detailed descriptions in addition to multiple product images.

    Shopify Payment Settings

    On the other hand, managing the store can seem to be difficult considering multiple configurations and settings. They include various payment options including Stripe and PayPal, sales running instruments, analytic tools, discounts, gift cards, etc. Users can integrate online credit/debit card gateways in addition to third-party integrations provided by AmazonPayments,, FirstData, 2CHECKOUT, DeferPay and more.

  • Wix. Depending on the package you choose, Wix will offer a set of basic eCommerce features. Users may benefit from a number of free sessions as well as up to 17 different payment options available for integration. The platform supports such services as PayPal, Braintree, Stripe, etc.

    Wix Store Manager

    If you want to promote a product and increase sales, Wix might also come in handy. It delivers valuable promotion instruments such as promo codes integration, coupons, discounts, etc. Multilingual support is also a huge hit when it comes to reaching the international target audience. We should also mention Wix App Market with an endless list of widgets and add-ons. Do not forget about SEO Wizard – a tool that offers an effective SEO plan for your website in particular.

Shopify vs Wix. Shopify is a more advanced eCommerce platform with more powerful tools to launch and promote your online store. It is good for those who already have an online store and eager to widen their business. If you only think of getting started with your digital store,, Wix has enough eCommerce instruments to start an online business without any difficulties.

3. Designs

Number of Themes:59550
Free Themes YES YES
Paid Themes Cost:$140-$180$0
Responsive Design YES YES/NO
Sort by Industry: YES YES
CSS Code Editing: YES NO
  • Shopify. Shopify has an option of free templates. However, they all look pretty much the same. It means that you will have to deal with webpage customization in order to stand out from competitors. You will have two options.

    Option one is to use platform’s drag-and-drop tool to arrange all blocks and content on the page. Each template has a simple editor. Moreover, Shopify is the CMS software. It means that you will have no troubles when refreshing the page design, add media content or images from the gallery.

    The second option is to deal with CSS or HTML to create a truly unique website design. The challenge is hard for newbies. It requires technical skills. A good news is that all Shopify templates are mobile-friendly. They also feature a drag-and-drop tool to add media files, texts, images, etc.

  • Wix. You will hardly find a wider selection of mobile-responsive templates that provided by Wix. Wix ADI may come in handy, as it lets users preview their websites on mobile devices. We should also mention a collection of platform’s stock images of high resolution including over 40 photo galleries. The software is easy when it comes to integrating different visual effects that make a website look catchier. Wix Code feature leaves more editing opportunities for those who have enough skills to deal with CSS editing.

Shopify vs Wix. Although Shopify provides free mobile-ready templates with a drag-and-drop feature, that still require editing and further customization. From this point of view, Wix looks more flexible and delivers versatile designing options for users.

4. Customer Support

  • Shopify. Despite being a bit complicated, Shopify provides multiple channels to get professional assistance on different stages of the website building process. Once you login, you may follow a detailed interactive tutorial that will guide you step by step through all stages of site creation. Moreover, users can opt for Live Chat feature or contact technical support via phone. You can visit Shopify forum and start your own thread to discuss different issues with more experienced platform users.

  • Wix. The platform’s support team uses the ticket system for any issue. You can also contact them via email. Wix has a rich FAQ section where you can find all necessary answers as well. The blog and forum might also become really handy.

Wix vs Shopify. Both platforms offer enough channels to get in touch with the support team. Users may always count on professional assistance no matter if they use Shopify and Wix. It looks like we have a draw here.

5. Pricing Policy

  • Shopify. Designed for building web shops only, Shopify offers several planes related mainly to eCommerce. The platform has a 14-day free trial. Then you will have to choose from plans that include Shopify Lite for selling via Facebook messenger ($9/mo), Basic plan for a small online shop ($29/mo), Plan for a growing eCommerce platform ($79/mo) and the Advanced plan with a set of professional marketing and sales instruments ($299/mo).

    ShopifyWix (eCommerce Plans)
    Pricing Plans:✔ Lite ($9/mo);
    ✔ Basic Shopify ($29/mo);
    ✔ Shopify ($79/mo);
    ✔ Advanced Shopify ($299/mo).
    ✔ eCommerce ($16.50/mo);
    ✔ VIP ($24.50/mo).
    Features:✔ Real time shipping quotes;
    ✔ Free SSL-certificate;
    ✔ Fraud analysis;
    ✔ Abandoned cart recovery;
    ✔ Discount codes & Gift Cards;
    ✔ Live Support.
    ✔ SSL Security;
    ✔ E-mail marketing;
    ✔ Form Builder;
    ✔ Blog and Forum Functionality.
  • Wix. Wix offers its eCommerce plan for only $16.50 per month. It is good for small businesses and online shops. The plan already includes an integrated store in addition to 20GB bandwidth, add vouchers, a free domain name, and hosting. You can also opt for VIP plan for $24.50/month with all necessary instruments you need. The plan includes online store functionality in addition to some extra perks like 30-hour video storage.

Shopify vs Wix. Wix is a more cost-effective solution to start a small business online. It is good for beginners who want to gain the necessary experience. Although using Shopify comes with higher costs, it provides a full pack of eCommerce tools you may need for a further product promotion.


If you only think of launching your first digital store, Wix is a better option than Shopify. It is less complicated, as the software was designed for newbies. Despite its simplicity, Wix still offers enough instruments, flexibility, and features to come up with a small digital store and start selling online within a couple of hours. It is easy to use and design. It offers affordable plans and ways to promote your small business online.

Keep in mind that a growing business will require more advanced and powerful tools. This is where Shopify might help. It is good for experienced entrepreneurs who are not new to CSS and HTML as well. However, we still recommend using Wix for a start, especially for non-technicians.

Overview Comparison Chart

Ease of Use:Shopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs Wix
Features:Shopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs Wix
Designs:Shopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs Wix
Customer Support:Shopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs Wix
Pricing:Shopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs Wix
Overall Score:Shopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs WixShopify vs Wix

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About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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