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Shopify vs Wix: Which is Better for Ecommerce?

Shopify vs Wix

Shopify and Wix are two renowned website builders, which are the leaders of their niches. Each system comes with a powerful feature set required to start and manage those types of websites it is meant for. Designed for eCommerce and business purposes, Shopify is the leading website building platform in this particular niche.

The software offers a bunch of powerful tools to create and promote your future webshop. However, Shopify can appear to be pretty complex from the start especially for non-technical users. This is where Wix might turn out to be a simpler option.

Website Builders Comparison Chart

Our score:          
Best for:eCommerce projectsBusiness websites, blogs, landing pages, promo websites, small/medium web stores
Easiness:AverageVery easy
Templates:Dozens of free and paid responsive templatesMultiple free, mobile-ready, niche-specific designs
Technical Support:Help Center, Live Chat, Forum, eCommerce UniversityRich knowledge base, ticketing system, VIP support, phone support
SEO Options:Powerful SEO settingsExtensive SEO features
Pricing:From $9/moFree to $49/mo
More info:Shopify Review →Wix Review →

We have thoroughly compared Shopify and Wix to find out, which one is the best for a particular objective. What are the beneficiary Shopify features? Is it good for small digital shops? What are the advantages of opting for Wix instead? Can it really handle eCommerce projects? Which system works best and for what purposes? Let’s find that out right away!

Shopify vs Wix: General Overview

Shopify vs Wix: Overview

Shopify is the best eCommerce software, which works great for the development of all types of online stores. It has acquitted worldwide popularity due to the abundance of niche-specific features and tools required to start and manage professional web stores. Shopify also encomapsses multiple marketing and website promotion features that can boost web store performance and popularity on the web. The software works great for users, who have an idea to sell their services/products online to reach business goals they set in advance.

Founded in 2004, the software has soon evolved into the most remarkable and feature-laden eCommerce solution that can cover an extensive variety of web store development/promotion needs. The number of active stores powered by the platform has exceeded 500 000 and over 820 000 merchants are using the system for their eCommerce web development needs. According to recent data, the platform is not the third-largest online retailer in the US ranking after Amazon and eBay. It deals with the world-renowned clients like Mozilla, Wikipedia, Tesla Motors, Google etc. This fact already speaks for itself.


When using the system, you can effectively set up and manage any type of a web store, no matter whether you intend to sell physical or digital products there. The software is not the cheapest one, but the cost of its pricing plans definitely complies with the versatility of features and options provided.

Wix is the all-in-one website builder, which delivers a broad range of advanced website design features and customization tools. The system works great for the development of all types of web-based projects, including small business websites, blogs, portfolios, landing pages, promo sites, small/medium web stores and more.

The foundation of the website builder dates back to 2006. Since that time, the system has become the undeniable leader of the website development niche. The number of the platform sign up has exceeded 147 million, while the amount of paid projects started with the platform has reached 3.8 million.


Wix offers the freemium model. In other words, it allows testing its integrated feature set at no cost at all during the unlimited period of time. This is a great option, when it comes to exploring all the capabilities of the platform or improving your web design skills. To publish, update and promote your website, though, you will have to upgrade to one of the paid subscriptions the system offers. Fortunately, the number of paid plans is quite versatile to meet any needs and budget.

Shopify and Wix both deserve user attention, but the final choice should still depend upon the web design needs and goals a customer sets. Shopify can hardly compete with Wix when it comes to user-friendliness. While being a 100% eCommerce platform, Shopify can be too complicated for a newbie to get started with an online shop. From this point of view, Wix is a better idea.

Shopify vs Wix: Which One Is Easier to Use?

Shopify vs Wix: Ease of Use

Shopify is the platform, which was designed specifically for eCommerce purposes. The interface of the system is more focused on editing and managing products, tracking sales as well as running other processes related to your online store. For this reason, the software might look rather complex from the start. However, the system still has a drag-and-drop feature to edit or add new content. Users can set a web store for a start without special skills as well as organize the products by categories, set payment options and more without coding or programming.

One of the most remarkable Shopify features is that it’s almost impossible to get lost in the system. As you as you sign up with the platform (this is fast and simple for everyone), the wizard will effectively guide you through all the steps of the web store creation process. You will be able to configure the main website settings, fine-tune the design of your project in the integrated Storefront Editor, watching the result in the preview mode.

Shopify Dashboard

If there is anything you don’t understand about the platform of the process of building a web store with it, you can contact the customer support team to find answers to your questions. Shopify is known for its 24/7 customer support team accessibility, powerful and informative Help Center, vast forum with multiple system-related topics and materials. There is also an opportunity to communicate with one of the system experts in the Live Chat or browse the eCommerce university that offers a great knowledge base to boost your business/marketing awareness.

Wix is an easy-to-use and understandable website builder, which delivers a broad set of integrated features and tools provided out of the box. Working with the system is simple and fast due to the intuitive system wizard that helps you complete all the steps of the website development process with no special hassle and coding awareness at all.

The website builder comes with a handy WYSIWYG website editor that implies drag-and-drop website design approach. What you need to create your project layout is picking and dragging the required elements, widgets and extensions to the canvas.

The service follows the latest web building trends. Wix ADI is an AI-based service that makes the building process even easier. The feature learns the user’s preferences, objectives, and likes. Then it offers a ready-to-use website template with content organized in accordance with user’s needs. What’s important, you don’t have to possess coding skills to work with the website builder. Just provide your content and watch the way the system automatically designs a website for you.

Wix Store Editor

Wix also offers quite a reliable and informative customer support assistance. Whatever questions or problems you have, you can browse the Knowledge Base of the platform to look for answers there. Additionally, it is possible to contact qualified team experts via the ticketing system or the Live Chat. Premium Plan users may additionally opt for VIP support the system offers.

When it tackles the ease-of-use aspect, Wix proves to be a simpler solution especially for beginners, who work with the service for the first time. The website builder has a simpler and more intuitive dashboard and it also offers a handy website development approach understandable to each and every user. Due to the WYSIWYG website editor, designing the website layout doesn’t take much effort and time. Shopify is a more complicated system, which requires more effort to create and customize a web store. However, it also has much to offer to its subscribers in terms of flexibility and functionality.

Shopify vs Wix: Design and Flexibility

Shopify vs Wix: Design and Flexibility

Shopify and Wix excel at functionality. These are feature-laden platforms, which boast stunning performance and abound in tools that help users get the most out of their projects. To find out the main distinctions between the platforms and to figure out, which one works best for your project development, it makes sense to review and provide the comparison of their common features.

eCommerce Functionality

Shopify is the software, the only purpose of which is creating and managing different types of feature-laden online stores. By using the system, you can design and promote even a large hypermarket, which offers hundreds of products for sale. As the CMS platform, Shopify makes it easy and convenient to update and manage content as well as maintain your website. It delivers a bunch of powerful eCommerce tools out of the box. It has enough features to keep the online selling process under control. They include managing and sales’ tracking instruments, analytics, loyalty programs and more.

Among other features that boost the eCommerce performance of the system, it makes sense to mention the availability of the POS software, multiple integrations, synchronization with popular marketplaces like Amazon, fraud protection feature, Augmented Reality feature, multichannel support and other eCommerce-related advantages. Users can integrate various promotions as well as launch ad campaigns to boost sales. Shopify makes it easy to launch a blog, add bright images, text and video with the help of the drag-and-drop feature.

Shopify Product Page

The software makes it simple to add new products and divide them into categories providing a faster access for the visitor. Website owners can add as many product items as they need. Each position may include detailed descriptions in addition to multiple product images.

On the other hand, managing a web store can seem to be difficult considering multiple configurations and settings. They include various payment options including Stripe and PayPal, sales running instruments, analytic tools, discounts, gift cards, etc. Users can integrate online credit/debit card gateways in addition to third-party integrations provided by AmazonPayments,, FirstData, 2Checkout, DeferPay and more.

Wix also has an integrated eCommerce engine and, thus it makes it possible to start and manage small or midsize online stores by means of integrating the Wix Stores widget. The integrated feature set of the platform does not work great for the development of large hypermarkets with high end performance.

Wix eCommerce Dashboard

The website builder makes it possible to implement a variety of eCommerce features and tools to design quality web stores. A user can create and update rich product galleries, use advanced design editing options, design appealing show windows and set up their display parameters. Additionally, it is possible to adjust shipping/payment options, issue coupon codes, implement special offers and gift certificates, when starting web stores with Wix. The platform makes it possible to import products from CSV files, set up a range of web store management options. This is enough to start a quality online store with Wix.

Speaking about the eCommerce aspect, Shopify is the undeniable leader. This is because the eCommerce software is initially geared towards the development and professional management of online stores. It delivers an extensive range of niche-related features and tools that make it possible to start advanced eCommerce projects. However, if you don’t plan to launch a hypermarket and don’t intend to spend much effort or time to start your own eCommerce project, choosing Wix is a great idea that will eventually pay off.

Blogging Options

Shopify has an integrated blogging engine, which lets you connect a blog to your web store to get maximum advantage of its performance. Apart from starting a blog, you will be able to create a lookbook, publish and update posts, categorize them with regard to your needs. You can also initiate discussions between blog subscribers and enable the commenting option to let users express their opinions and share their shopping experience with current and potential customers.

Shopify Blog Post

Shopify simplifies the blog management process by introducing the Future Publishing feature. It makes it possible to write the posts and schedule their publication, choosing a more suitable date and time.

Wix is also a nice choice for blogging as the website builder comes with a powerful blogging engine. The platform lets you create and run multifunctional niche blogs that belong to various niches. What you can do here is writing and submitting new posts, editing the existing articles, scheduling and managing them to meet your specific blogging requirements.

Wix Blog Editor

The system also allows adding a Featured Posts section to highlight the articles that matter more for readers. Additionally, it is possible to add a tag cloud, integrate social media options, custom feed, enable Facebook and user commenting options, select and customize blog templates, adjust SEO parameters etc.

Both Shopify and Wix are good when it comes to blog development. However, Wix has more features and tools to start, customize and promote a blog. The website builder ensures deeper design flexibility, making it possible to start a feature-laden blog.

Mobile Website Building

Shopify comes with the eCommerce mobile app, which allows managing your web store from any mobile device you have at hand, be it a tablet, a smartphone or anything else. This is how you can manage your web store and update it even on the go. Among the features you can track here, it makes sense to mention order status/completion, payments acception, shipping notifications etc. Shopify mobile app dashboard is intuitive, simple and convenient. It lets you watch and control the most important parameters of your online store from your mobile device. As a result, you will be able to note the parameters that require special attention and improvement on time to prevent the potential problems.

Shopify vs Wix: Shopify Mobile

Additionally, Shopify mobile app will grant access to customer profiles and multiple inventory tools that make it possible to add/manage products, upload their photos and descriptions, set prices etc. This is very handy, if you don’t have access to your web store control panel. One of the highlights of the app is that all the edits you make are automatically synchronized with your Shopify web store to keep it updated.

Wix also has an advanced mobile editor, which lets you manage a website from mobile devices you frequently use. Due to the Mobile View mode the website builder offers, you can effectively optimize your project both for desktop and mobile devices. It is possible to edit your project even on the go. What you should keep in mind, though, is that the edits you make in the desktop website version will automatically be displayed in the mobile mode. However, the edits you make in the mobile website won’t be reflected in the desktop mode.

WIX Mobile

Another mobile highlight of the website builder is the Wix Chat for Mobile – the app that lets website owners interact with users, answering their questions via their mobile devices. No coding skills are required here, which is another benefit you avail when working with the system.

As to mobile optimization, both Shopify and Wix provide an opportunity to start a mobile website. This is very convenient for the users of both systems as the feature does not only let them create quality projects, but it also helps users access and update their projects on the go, thus, saving user effort and time.

Multilanguage Website

Shopify supports the multi language feature, making it possible to create web stores in different languages of your choice. Thus, you can reach the dashboard of the platform to pick the languages you consider necessary for your eCommerce project and create several versions of it available in the languages you have selected.

Wix boasts a high end Multilingual Tool, which makes it possible to launch and run a website in several languages. No code editing skills are required to integrate the tool as the system offers it by default, providing the guidelines that will help you simplify the web creation process.

To get started, just create a project in the basic language of your choice and then pick/connect secondary languages to create the lacking versions and to translate the content you have previously submitted. What’s important, all the edits made in the basic website version will be automatically applied to other language variations.

If you intend to start a multilingual website, both Shopify and Wix provide such an opportunity. Wix offers a more advanced Multilingual Tool that ensures a better result. Just follow the guidelines the system provides to make it a success.

Third-Party Apps and Extensions

Shopify grants access to its integrated App Market that includes an extensive selection of applications you can integrate into your web store. These apps are free and paid and all of them help start, manage and promote a full-featured eCommerce project. As a result, you will be able to grow your sales volume, drive traffic and reach business/marketing goals.

Wix has distinguished itself due to its rich App Market, where you can find and pick multiple widgets and add-ons that can boost the performance of any type of website. Third-party extensions available here are also free and paid and they don’t require any coding proficiency to be integrated into your project.

Wix app market

Some of the most popular Wix extensions are as follows: Site Search, Form Builder, Wix Forums, Wix Restaurants, Wix Photography, Wix Bookings, Wix Hotels, Wix Video, Wix Music and many more. To get access to the entire pack of applications, you have to invest extra budget, which is not included into your Wix subscription.

Thus, Shopify applications work better for the development of eCommerce projects, while those offered by Wix are more suitable for the creation of other website types. This distinction will help you make the right choice of the platform right from the start.

Template Editing

Shopify template collection is not quite rich, but the quality of themes available there is on the top level. As soon as you sign up for the platform you will be redirected to the control panel, where you will be able to customize and edit the Debut theme provided by default. You won’t find any demo content here, but the design still encompasses a number of classic blocks that are mainly applied for web store development. If you are searching for a niche template, you can access the design collection of the platform that currently hosts more than 70 free and premium niche templates.

Shopify Theme Editor

There is also an opportunity to choose and edit one of the themes created by third-party web developers to get a complete unique web store design. A real-time preview feature will help you see the template you are interested in with more precise attention to details. If needed, you can switch to another template on any stage of the web store development process.

When it comes to template editing, Shopify allows for deep design flexibility. The settings are quite versatile here. Thus, you can change the order of content blocks on a page, adjust color scheme, typography, social bar position, favicon etc. The same is about section settings – you can edit texts, images, media files, menu sections and other elements available on a page. Shopify allows for code editing, if a user has corresponding web design skills. Assistance of the system experts is available here as well.

Wix template collection is much more extensive and versatile. It currently encompasses over 550 themes, all of which are professional, customizable and mobile-ready. The design collection is updated on a regular basis and there is an opportunity to browse thematic sections to pick the design that fits your business specialization most.

Wix Editor

If you can’t find a suitable template for some reason here, just pick a blank theme to customize it from scratch. Template switch option is not available here because of the absolute positioning approach the system follows. As stated above, Wix offers two website editing options – Wix ADI tool and Standard Editor. It’s up to a user to pick the best solution with regard to current website editing needs.

When it tackles the design and template editing aspects, Wix definitely has much more to offer. That’s not because Shopify lacks quality. That’s because the eCommerce software is mainly geared towards the development of online stores and so is its design customization options/tools. Wix editing options are more versatile and they definitely come up to the development of various types of projects better.

Shopify vs Wix: General Pricing Comparison

Shopify vs Wix: Pricing

Shopify is not the cheapest web building software, but its prices definitely comply with the integrated functionality of the service. There is no completely free plan here, but the platform allows testing its feature set at no cost at all during the 14-day free trial. As soon as the test period expires, you will have to pick one of the paid plans the software offers to start working on your web store design and further promotion.

Shopify Price

  • Shopify Lite ($9/mo) – unlimited product amount, 70+ payment gateways, global tax and currency support settings, sales tracking and “Buy” Button option etc.;
  • Basic Shopify ($29/mo) – website and blog integration, free SSL Certificate connection etc.;
  • Shopify ($79/mo) – professional reporting option, gift cards etc.;
  • Advanced Shopify ($299/mo) – real-time carrier shipping, advanced report builder etc.

What’s important, Shopify is a transaction fee-free system, but it charges credit card transactions for all the sales made with the system.

Wix offers a more affordable pricing policy. The number of its paid subscriptions is more versatile as well. The website builder has a completely free subscription, which allows creating and managing web projects at no cost at all to test the functionality of the platform or to practice your web design skills. As soon as it comes to building a full-featured e-store, there emerges the need to upgrade to one of the paid subscriptions.

Shopify vs Wix: Which is Better for Ecommerce?

Business/eCommerce Plans

  • Business Basic ($23/mo) – online payments acception;
  • Business Unlimited ($27/mo) – integrated eCommerce platform, business development tools, special apps for entrepreneurs;
  • Business VIP ($49/mo) – unlimited video storage space and bandwidth, complete Wix Suite;
  • Enterprise ($500/mo) – professional business solution that ensures the highest functionality and maximum amount of tools.

Wix frequently introduces discounts, special offers and loyalty programs to users willing to save big when using the service. There is also a 14-day money-back guarantee here that lets you get a budget refund, if you decide to get back to the free plan.

Wix prevails over Shopify in terms of pricing policy. The website builder has a more versatile collection of plans, while the fees it charges are more reasonable as well. The platform makes it possible to choose subscriptions for standard and eCommerce projects to fit the needs and budget of users.

Shopify vs Wix: Which One Is the Best for SEO?

Shopify vs Wix: SEO

Shopify ranks high in terms of SEO as the software allows for convenient and hassle-free web store optimization and promotion. The platform grants access to SEO settings available in the dashboard you should fill out to boost the search engine positions of your online store. These include meta tags for all pages and website sections, descriptions, titles and ALT tags for images etc.

The software also comes with integrated statistics, opportunity to set up external stats connection services and marketing apps for better website promotion. Additionally, Shopify automatically generates sitemaps for your web store, which already come with products, web pages, updated blog posts and other must-have elements.

Wix is a SEO-friendly website builder, which allows creating web projects that can be easily promoted and optimized for the search engines. Due to the integrated SEO Wiz tool, everyone can handle the process of website optimization with almost no hassle at all.

Shopify vs Wix: Which is Better for Ecommerce?

What you can do here to boost your website positions is filling out and editing the major SEO parameters. These include headings, titles and descriptions, meta tags for website pages and for the entire website, ALT tags for images, anchors, Google Analytics etc. The tool automatically generates the guidelines on the most effective optimization and better indexing of your web project. Along with the SEO Wiz tool, there is an opportunity to integrate extra widgets and add-ons (social networking tools, callback order buttons, email distribution etc.) from the App Market that contribute to higher SEO ranking of your project.

Shopify and Wix both rank high in terms of website search engine optimization. They make it possible to fill out the main SEO parameters to boost the positions of your website in the search engines. Wix, however, appeals to many users more due to its integrated SEO Wiz tool that simplifies the process of search engine optimization for beginners.

Shopify vs Wix: Which One Is Better for Small Business Website

Shopify vs Wix: Which One Is Better for Small Business

Shopify makes it possible to start a small business website, if you plan to transform it into a large web store afterwards. In this case, the software has much to offer. It grants access to myriads of eCommerce-related features, extensive product and order management options, marketing and website promotion tools. The platform also provides extensive web store security options and it lets you make use of powerful customer support options to help you effectively run your project.

Wix is one of the best website builders you can pick to create and manage a small business website. The platform offers out-of-the-box solutions and services that help you run this kind of project without any special effort/time investment. Whether you need a website for your restaurant, hotel, tourist agency, cafe or any other business, you will find plenty of widgets and extensions in the App Market of the system. Additionally, Wix has many templates that fit various business niches and can be customized with regard to your needs. Its integrated Ascend platform, in its turn, improves customer interaction experience to achieve better business results.

When choosing from Shopify and Wix for your business website development needs, you should initially consider the objective you plan to achieve. If you intend to give your business project eCommerce focus, then Shopify might be a better choice. However, if you need a website for your business needs, then Wix will certainly be the best solution.

How to Create a Small Business Website

How to Create a Small Business Website

See how to make a website for your small business project with maximum efficiency and minimum effort.


Which One is The Best for Ecommerce – Shopify or Wix

Shopify vs Wix: Which One Is Better for eCommerce

Shopify is the world-known eCommerce software, the main implication of which is web store development. The platform delivers an impressive set of eCommerce-related features and tools that cannot be found in any other website builder. It stands out from the crowd due to its powerful synchronization options, multi channel and multilingual support, SSL Certification, abandoned checkout recovery, Fraud Protection, integrated AR feature etc.

The system grants access to myriads of product/web store management options, sales tracking and statistics collection tools, marketing and promotion features. Its template collection includes professional eCommerce-related designs that are customizable and responsive. These features allow starting a feature-laden online store from scratch.

Wix is the all-in-one website builder, which provides a nice choice of features and tools you can use to start a small or mid-size online store. To do this, the system allows integrating a Wix Store widget that makes it possible to attach a shopping cart into your project to give it the distinct eCommerce focus.

Likewise, you will be able to pick and customize eCommerce templates, create and edit product cards, introduce special offers and email marketing features, adjust show window settings and display parameters as well as shipping/payment options. If you need more powerful eCommerce functionality, you can additionally browse Wix App Market to find and integrate some of the most useful extensions and add-ons based on your niche specialization. These features, however, will let you set up a small or midsize web store, but if you need a more feature-laden eCommerce project, then it makes sense to look for a better alternative.

As to the eCommerce aspect, Shopify and Wix both allow creating online stores. The first platform, however, works best for large eCommerce projects, while the second website builder is a better solution for less complicated and smaller online stores.

How to Create an Online Store

How to Create an Online Store

Read on the detailded instruction how to make an online store for free.


Moving from Wix to Shopify

Launching a website with Wix is a great idea as the website builder is currently the undeniable leader of the web design niche. Its integrated functionality, abundance of industry-specific templates, variety of customization tools, affordable and versatile pricing policy make the system a perfect choice for all kinds of projects, including business websites. However, if you feel that your Wix-based website requires deeper flexibility and more advanced eCommerce functionality, then you should consider an opportunity to switch to Shopify, which is a professional eCommerce software. There are several ways to do that.

The very first solution you may go for is DIY website migration. This option definitely requires effort, time and specific coding/information background. If you feel that you are ready for the challenge, then the instruction on how to migrate from Wix to Shopify will certainly be handy to you.

In case you wish to save your time/effort then you can turn to professionals for help. You can either hire a freelance expert or professional website migration service that will handle all the steps of this process with ease.

Which solution works best in the long run? This mostly depends upon your web design proficiency and budget options. If you have certain coding skills, then you can give it a try on your one, but if you are a beginner, then it definitely makes sense to rely on professional assistance.

Key Differences Between Shopify and Wix

Ease of Use:Shopify is a convenient and quite simple eCommerce platform. Its only sphere of application is web store development and this is where the software doesn’t have any rivals at all. The dashboard of the system is intuitive and understandable, while the drag-and-drop editing process helps reach great result with minimum investment of effort and time.Wix is a nice choice for beginners and proficient web developers, although, it may take time to get used to it. The system offers an advanced Wix ADI tool that helps start a new website from scratch in the automated mode, using the info submitted by a user. Standard Editor is also available here, letting users get access to deeper design customization options. Wix works well for business projects, forums, blogs, portfolios, landing pages and small online stores.
Functionality:The software grants access to myriads of eCommerce-specific features and tools. These are required for effective product and web store management, sales/clients tracking and quality design customization.The website builder comes with high end integrated functionality. Apart from powerful design customization features and tools, the system offers access to its rich App Market, Wix Corvid and Ascend platforms.
Design:The template collection of the system is not rich, but all the templates are of high quality. There are over 70 free and paid themes here, all of which are customizable and responsive.The template collection of the website builder currently encompasses over 550 free niche-specific designs, which are customizable and mobile-ready by default.
eCommerce:As the eCommerce software, Shopify abounds in features and tools that help create, manage, update and promote even large hypermarkets.Wix Store allows creating small and medium online stores, granting access to lots of eCommerce tools and features.
Blogging:The platform encompasses a pretty nice blogging engine, which lets you connect and manage a feature-laden blog. It helps boost user engagement rate, keeping customers aware of your industry news and updates.Wix blogging platform allows launching blogs for personal or business use, applying the advanced feature set of the system.
Small Business:Shopify can be a good choice for those small business websites, which are planned to be transformed into large eCommerce projects. For this category of websites, Shopify is a great solution.The website builder is good for small business projects as it offers multiple business-specific widgets, niche templates, advanced Ascend platform and other business-related features.
Pricing:Shopify has a 14-day free trial and four paid subscriptions. Their prices start from $9/mo.Wix has a free plan and two groups of subscriptions for Standard and Business/eCommerce websites. Their cost starts with $13/mo.
SEO:Shopify is a SEO-friendly software, which makes it possible to optimize web stores created with it for the search engines by filling out special parameters, using Analytic and statistics tracking tools.The platform includes the high end SEO Wiz tool to simplify the process of website SEO optimization.
Customer Support:Shopify Help Center, Rich Forum, eCommerce UniversityPowerful Knowledge Base, ticketing system, VIP support

Which is Better for Ecommerce – Shopify or Wix?

So, which one is a better solution: Shopify or Wix? The platforms are both feature-laden and professional. Each of them is the leader of its niche and here is why, it is quite complicated to point out the distinct leader. The final choice should be based upon multiple factors, including your web design background, the type of project you plan to start, the audience you wish to target, the budget you are ready to invest and more.

Shopify is a trusted eCommerce software that doesn’t have any competitors, when it comes to the development of large online stores that abound in eCommerce-related features. The platform works equally great for users with diverse web design background and it doesn’t imply any coding proficiency at all.

Wix is a simple yet functional all-in-one website builder that can be used to design different types of websites. It is a great choice for small business websites, blogs, portfolios, landing pages as well as small and midsize online stores. The website builder abounds in quality mobile-ready templates and tools you can use to launch a quality project with no hassle and programming expertise at all.

The solution is quite clear: if you need a platform to start and promote a large online store, then give preference to Shopify. However, if you intend to design a small web store or any other type of project, then Wix is the undeniable leader.

Shopify vs Wix: Which is Better for Ecommerce?
  • The best eCommerce software
  • Advanced eCommerce features
  • Powerful synchronization options
  • Multiple integrations
Shopify vs Wix: Which is Better for Ecommerce?
  • The best all-in-one website builder
  • Wix Ascend marketing platform
  • Multilingual website support
  • Over 550 free mobile-ready templates

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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