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Shopify vs Wix

We have decided to compare one of the best specialized platforms used to create online stores, Shopify, with one of the most advanced website builders with a visual editor – Wix.

Shopify Wix
Ease of Use: 4/5 5/5
Features: 5/5 5/5
Designs: 4/5 4/5
Support: 5/5 5/5
Pricing: 4/5 5/5
Overall Score: 4.4/5 4.8/5

Both systems are the best in their niches, but Shopify isn’t used for any other purpose except for creating online stores. Consequently, we will compare only the eCommerce functionality of both services.

Even though, Wix is used to create blogs, landing pages, promo websites and even forums, this doesn’t matter a lot for us this time. Anyway, it’s impossible to compare this functionality of the website builder with Shopify.

In this comparison, we will watch the battle of realization of online store functionality when comparing a full-scale eCommerce website builder with a WYSIWYG website builder. The winner seems to be known right from the start, but is it really that obvious? Let’s find that out now!

Ease of Use

  • Shopify. Shopify is, probably, the simplest and the most convenient eCommerce website builder belonging to the TOP niche segment. Yes, it’s a bit more complicated than the rest of WYSIWYG platforms, which is not surprising.

    Shopify Store

    This service can be used to create online stores with the unlimited amount of products and their categories – this is a serious service used to make money. Orderliness and simple presentation of complicated and deep functionality is worth the attention in this case. You just need to register with the system to be immediately redirected to the dashboard with pleasant interface.

    Shopify Dashboard

    A newbie can master the entire functionality of the service in 1-3 days. It comes with educative materials (text and YouTube video channel) and live forum with thousands of topics. Even if there is something you don’t understand, you’ll find the answers, spending some time learning the basics.

    The majority of users, though, will master the system without that: the dashboard is intuitive, the indication of options is understandable through their names and short descriptions. Everything is logically structured, making it possible for an ordinary user to cope with the platform.

  • Wix. Wix is one of the most attractive and easy to use website builders. No coding is needed here, all operations are made by changing the positions of elements at the page and setting up widgets.

    Wix Editor

    Having registered via the social network, you will be redirected to the well-structured dashboard, which can be mastered even by a newbie for less than 1-2 hours. You will be shown a short video describing the features of the service. The system will also recommend you how to start working with it in the interactive form. It’s super easy to create an online store with Wix.

    There are no many settings here – you’ll find only the most necessary elements that are crucial for selling products. If there are any questions, you can contact tech support or read blog articles, which are very helpful and contain useful information.

    Wix SEO Wizard

    There is also quality FAQ in the help section that provides information on all the features of the service. This is a very user-friendly and effective website builder even for a newbie.

Shopify vs Wix. The quality of both services is approximately on the same level. They are powerful and understandable for the majority of people. They abound in quality educative materials and come with nice tech support. These are the leaders in their niches. Quality and ergonomics of the services come up to their status. It’s pleasant to use the platforms both for newbies and professionals.

Feature Set and Flexibility

  • Shopify. Shopify is a specialized service used to create online stores, where you can sell any amount of products, ranging from several hundreds and up to several thousands.

    The service makes it possible to add a blog to support online store, but this functionality can hardly be used as an individual solution.

    Shopify Blogging

    You can find the entire online store functionality you may imagine here, including inventory management, import of products from CSV, the advanced system of statistics collection, sales through the external services (Amazon, Facebook, BuzzFeed, Houzz), taxes, discount settings, gift certificates, payment acception, shipping, e-mail marketing, flexible notification system, CRM, great templates and more.

    Shopify Apps

    The dashboard also contains the built-in app store, which can additionally extend powerful stock functionality. All the apps are subdivided into categories, the choice of which is very rich and includes product sourcing, tools, reporting, social media, marketing, SEO, inventory, etc. Each category contains dozens, if not even hundreds of applications. To sum it up, Shopify is a sample of functionality.

  • Wix. Wix is presented as a platform used to create small creative websites. Its eCommerce functionality is realized through the use of a widget, which is flexibly set up. You can make an online store a homepage of your website.

    Wix Store Editor

    It’s default structure is as follows: a show window, a product page, a shopping cart, a customer review page. You can change this structure based on your needs. It’s also possible to edit any website page template in details.


    You can sell physical or digital products, use gift coupons and organize effective email distribution with Wix.


    Payment, shipping and tax settings are also available here as well as an opportunity to connect SSL.

    It’s also possible to add live chat, quick website search, social network comment feature, form builder and even a forum by integrating the apps from the brand store of the service. There are many applications to meet any taste here.

    Wix Live Chat

    It’s possible to add all the products manually, while file import from the product table is unavailable here.

    The service does not limit the quantity of products added, but it is generally not that convenient to create an online store with over 1000 products in the WYSIWYG website builder. Wix functionality goes down to creating small, but very appealing online stores.

Shopify vs Wix. The services come in different categories, but they realize their features with nearly the same quality level. Shopify is meant for those, who want to create large online stores, extend them to the external services and sell many products.

Wix is simpler to use. It has a wide range of options for the publication of an appealing show window presenting several hundreds of products and further online store promotion. Thus, the major difference is in the online store volume and approach to the design settings. A WYSIWYG website builder is a simpler solution, while Shopify is a more powerful and large-scale option. Both systems work well for newbies with a diverse business range.

Designs

Shopify Wix
Number of Themes: 59 550
Free Themes YES YES
Paid Themes Cost: $140-$180 $0
Responsive Design YES YES/NO
Sort by Industry: YES YES
CSS Code Editing: YES NO
  • Shopify. Shopify may boast a great collection of integrated templates enlisting 49 paid samples (the cost ranges from $100 and up to $180) and 10 free themes.

    All the templates are responsive and quality. They are an ideal choice to create large online stores with all the required features. The quality of paid and free themes doesn’t differ a lot. Each of them is good in its own way (see real Shopify store examples).

    Design customization settings are very flexible, but they may differ a lot depending upon the template structure. Generally, you can edit the content and design of the header, footer, product slider, add new blocks, change the color scheme, set up the typography and design of each separate block and shopping cart. This is more than enough to get individual design even for a default template.

    The professionals will also be able to edit the code of any template right from the dashboard, which will notably improve customization options. Newbies will be satisfied with the intuitive and understandable settings with a graphic interface and the real-time edit preview mode.

  • Wix. Wix comes with an appealing template set. The “Online Store” category offers 49 high quality samples. All of them are subdivided into categories (interior design, fashion and clothes, arts and professions, beauty and health, decorations and accessories).Take a look at real Wix eCommerce websites.

    Wix Templates

    The names of business niches prove that it’s better to sell piece goods at the service (exclusive items, handmade products, individual clothes collections etc.).


    It’s impossible to change the template in the process of working on a project. This is because all the designs come in the diverse styles and the content will not look appealing in a new format.


    So, you have to choose wisely. Template design customization is on the top level as well. You can edit the design and content of any block, element or widget: spacing, fonts, colors, sizes, positions, forms etc. This creates the unlimited space for self-expression.

    You can also use animations, transition effects, cinemagraphs and other effects here. Online stores created with Wix are elegant and visually appealing. Rich design makes it possible to sell more.

Shopify vs Wix. Templates of both systems differ in structure because of diverse editor types and online store design approach. The common feature is that all the themes look stunning. The quantity of eCommerce templates is almost identical as well. The systems are on the same level, although, everything is realized and looks differently here – from the stock design and up to customization specifications.

Customer Support

  • Shopify. Shopify is a commercial system and, thus, it is financially interested in the success of its clients. Tech support is organized on the high level. There are live chat, e-mail support and telephone call back options here.

    Shopify Help Center

    Forum is worth separate attention, since it makes it possible to find out positive and negative opinions of multiple users, irrespective of the question a user has. The system comes with a rich choice of text educative materials.

    Apart from that, they have a brand YouTube channel that abounds in lots of detailed tutorials on all the aspects of working with the service. A blog is also available here. It is informative and useful. All in all, Shopify looks great, when it comes to customer support.

  • Wix. Wix has a powerful customer support center, which includes a rich choice of FAQ subdivided into categories with a convenient search option. You can also contact the team via e-mail or ticket system.

    A forum is another source of information, where users may find answers to their questions. It is active and you won’t have any problems here. What’s more, you can make use of a blog with lots of useful articles on all the business aspects and system news as well as a rich choice of educative videos. Tech support reacts to user inquiries quickly and effectively. The website builder looks very appealing in this respect.

Shopify vs Wix. The systems have nearly the same customer support options. The only difference is that Wix doesn’t have a live chat. The rest of the support elements work pretty well, FAQ and videos are of high quality in both cases. Blog and forum can also be compared in terms of power and quality. In this respect, the systems are equal.

Pricing Policy

Wix is not a specialized eCommerce website builder. So, this functionality is included into a separate plan. We will compare the features and cost of this plan with those of Shopify plans.

Shopify and Wix Pricing Comparison Chart

Shopify Wix
Pricing Plans: ✔ Lite ($9/mo);
✔ Basic Shopify ($29/mo);
✔ Shopify ($79/mo);
✔ Advanced Shopify ($299/mo).
✔ Connect Domain ($4.50/mo);
✔ Combo ($8.50/mo);
✔ Unlimited ($12.50/mo);
✔eCommerce ($16.50/mo);
✔ VIP ($24.50/mo).
Features: ✔ Real time shipping quotes;
✔ Free SSL-certificate;
✔ Fraud analysis;
✔ Abandoned cart recovery;
✔ Discount codes & Gift Cards;
✔ Live Support.
✔ SSL Security;
✔E-mail marketing;
✔ Form Builder;
✔Gift Cards, Discounts, Coupons;
✔Currency, Payment and Shipping Settings;
✔ Unlimited Bandwidth;
✔Blog and Forum Functionality.

Basically, Wix online store will cost you much less than that created with Shopify. It’s a better choice for those, who need a quick start when selling a limited number of products. Shopify works best for companies with a high sales turnover.

It’s also worth mentioning that Shopify charges extra commission fees for its clients. This constitutes from 0.5% and up to 2% (the older the plan is – the lower the commission rate proves to be). Wix doesn’t have such an option – you can freely sell your products, leaving the entire profit.

Shopify Plans Options

Shopify Paid Features

Both services have incorporated app stores, which contain paid applications. Generally, the cost of apps is lower in Wix. The assortment can be compared only in terms of app purpose. The WYSIWYG service offers applications not only to support and promote the online store, but also for other website types. It goes without saying that both systems are beneficial in their own way.

Despite the difference in prices, Wix cannot be a substitution to Shopify. The same is about Shopify: not everyone needs a powerful online store today. The choice should be based not only on the cost, but mainly on your goals like online store size and sales volume. Each system is profitable in its own way. You just have to use it properly.

Conclusion

Shopify and Wix are quite different website builders. The first is a specialized eCommerce system, while the second makes it possible to create small, but quality online stores with ease and comfort. It goes without saying that Shopify is more powerful than Wix, when it comes to eCommerce functionality, because it is oriented on serious company projects. Wix is a better choice for private entrepreneurs, who aim at selling a limited amount of products (as a rule, such online stores include 200-300 positions), either physical or digital.

Design editing and set up approaches notably differ as well. These services come with different editor types. Both of them are simple and easy to use.


Wix allows for serious design customization required to get unique online store interface. Shopify focuses on practical value and interface organization options, which ensure high rate of the show window information perception and convenience of navigation.


App stores are powerful and rich in both cases. The only difference is that Shopify targets all the applications towards the increase of online store efficacy, while Wix is mainly oriented on diverse website types and tasks. Both services, by the way, work well to create client online stores.

To sum it up, it’s impossible to single out the best platform in this case. Their options and features are targeted towards different tasks. Shopify is a powerful system used to create large online stores, while Wix works great for small online stores owned by those entrepreneurs, who are just starting their businesses. The cost difference is corresponding. Both website builders cope with their tasks on a high level. The choice should be based on your current purposes. Only in this case you will be able to find the variant that works best for you.

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