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Shopify vs GoDaddy: Which is Better for Ecommerce?

shopify vs godaddy

Shopify and GoDaddy are two web building platforms you can use to start a web store. The systems differ in their web design approach, the scale and flexibility of eCommerce features and tools provided. They work well for the development and customization of diverse types of eCommerce projects to come up to versatile users’ needs and requirements.

Shopify is certainly one of the top eCommerce platforms that let you build and publish an online store from scratch. It delivers great functionality, numerous free themes and templates, great flexibility and features to those who want to sell online as well as promote their business. While Shopify looks like a more professional tool, GoDaddy can also come in handy when building a digital store. The system delivers out-of-the-box eCommerce functionality that allows starting a nice online store, but it also works well for the creation of other types of web projects.

Website Builders Comparison Chart

ShopifyShopify vs GoDaddy: Which is Better for Ecommerce?
Our score:          
Best for:eCommerce projectsBlogs, business websites, small/medium eCommerce projects
Templates:Dozens of free and paid responsive templatesHundreds of free professional responsive designs, sorted by industry
Technical Support:Help Center, Live Chat, Forum,
eCommerce University
FAQ section, 24/7 Live Chat, and phone support, extensive community and Knowledge Base
SEO Options:Powerful SEO settingsIntegrated SEO Wizard for professional website optimization
Pricing:From $9/moFrom $12.95/mo
More info:Shopify Review →GoDaddy Review →

Comparisons of both website builders will come in handy to those users, who are interested in the eCommerce aspect of these platforms. We have reviewed both systems thoroughly to define their core pros and cons. You will have a chance to choose a website builder that fully meets your requirements.

Shopify vs GoDaddy: General Overview

Shopify vs GoDaddy: General Overview

Shopify is the undeniable leader of the eCommerce industry, which lets you start and manage feature-laden eCommerce projects to come up to your special business needs and requirements. The software allows running all types of online stores, ranging from small/medium projects and up to huge supermarkets with hundreds or even thousands of products available in stock.

The eCommerce software was created in 2004 and it has become a powerful and world-known system used to launch flexible and feature-laden web stores. There is hardly a service that can be compared to Shopify in terms of eCommerce functionality – so powerful and multifunctional it is. The platform grants access to myriads of eCommerce-specific tools and features that allow getting the most out of the system’s functionality.

As of today, the number of active web stores powered by Shopify has exceeded 1 422 815 projects. The overall number of the service subscribers, though, now constitutes 3 280 925 users from all the countries of the world.

GoDaddy is a platform that has won immense user popularity due to its multifaceted nature. Along with the website builder, the system positions itself as a company providing domain name and web hosting service. The website builder allows creating and managing all types of web projects and online stores are not an exception.

Launched in 1997, the service has gained worldwide popularity due to its string web design focus and abundance of tools/features provided. According to recent stats, there are around 44 175 665 live websites powered by GoDaddy and many more are currently under construction. In 2019, the platform has launched an advanced Website + Marketing website builder, which makes it possible to highlight the marketing features of your business, while establishing professional web presence for it.

Shopify was started later than GoDaddy, but this doesn’t mean that the software provides less eCommerce-specific features. On the contrary, with its powerful narrow eCommerce focus, Shopify notably prevails over its competitors in terms of functionality, flexibility and design customization options.

Shopify vs GoDaddy: Which One Is Easier to Use?

Shopify vs GoDaddy: Which One Is Easier to Use?

Shopify website building process starts with a fast and effective free trial once you have signed up. The platform boasts a pretty easy setup in addition to detailed guides. The editing process is rather straightforward. The website builder has a drag-and-drop feature in addition to CSS editing opportunities for those who want to benefit from more customization and editing capabilities.

Shopify Dashboard

As to the customer support, Shopify offers plenty of different channels and ways to stay in touch with their support team. Users can opt for any of the following methods: Phone and Live Chat, forums and knowledge databases, guide tours for a beginner after signing up, Social Media pages and email.

GoDaddy looks even more straightforward, if compared to Shopify. It does not have the drag-and-drop feature. On the other hand, you will hardly need it. The platform was created for those, who do not want to deal with web designers and developers. All you need is to choose from the list of templates that may look a bit primitive, add content and publish a ready-to-use store. The process of building a website with GoDaddy contains a few fast and easy steps: sign up/login, template selection, uploading a product/document and other related content, connecting the domain name, website publication. That’s it. The process is quite easy, fast and convenient for first-timers and web design experts.

GoDaddy Editor

GoDaddy is obliged to have a professional support team like any other web hosting company. They do some great job and let users keep in touch via phone, email and some other channels. However, there are some complaints regarding the fact that GoDaddy managers use support channels for upselling.

As to the ease of use and convenience, Shopify might seem a bit more complicated for beginners yet it provides more expensive and powerful capabilities along with advanced web page editing and customization options. In this respect, GoDaddy looks primitive and limited though rookies will certainly appreciate the ease of the website building process.

Shopify vs GoDaddy: Design and Flexibility

Shopify vs GoDaddy: Design and Flexibility

Shopify and GoDaddy provide a broad spectrum of features and design customization options. Both platforms make it possible to launch and manage different types of eCommerce projects that differ in functionality, flexibility and complexity. That’s why, it initially makes sense to compare the main features and special parameters of both systems to define, which of them has more to offer.

eCommerce Functionality

Shopify is the niche leader, when it comes to eCommerce functionality. Being focused strongly on the online store development, the software grants access to myriads of niche-specific web design options and features. They are provided out-of-the-box to come up to diverse needs of users.

With Shopify, you can create, manage and update product galleries. There is an opportunity to upload and edit lots of physical and digital products here.

Shopify Product Editor

Likewise, it is possible to set up shipping and payment parameters, introduce special offers, loyalty programs and discounts, set up product specifications and adjust other web store options. The software additionally offers advanced web store marketing and promotion options, high end customer and product management tools etc.

Shopify Payment Options

Among the features that make Shopify stand out from the crowd, it makes sense to initially mention multiple eCommerce-related third-party integrations, Augmented Reality tool, synchronization of your account with well-known marketplaces (such as Amazon), integrated POS software, multilanguage and multichannel support, web store analytic tools, statistics tracking options etc.

Other important eCommerce highlights of the software include full control over the digital store design, rich selection of high quality eCommerce templates, availability of tools to add multiple product positions and categories you might need for your project, fast and easy checkout procedure, opportunity to upload multiple product images and configurations, adjust dales running and managing tools as well as issue promotion features, coupons, discounts and special offers.

GoDaddy also comes with an integrated eСommerce engine, the functionality of which is enough to start small and medium online stores. At the same time, it should be noted that the website builder does not work well for the development of large hypermarkets just because its eCommerce functionality is somewhat limited.

The website builder delivers a set of eCommerce tools that contribute to simple, convenient and hassle-free web store creation process. What you can do here is creating and managing product galleries, adding descriptions and images of products included into the web store collection, adding and managing customer reviews and testimonials etc. The system also provides an opportunity to set up basic product/web store management options, adjust shopping cart recovery feature, SEO settings as well as shipping, payment and tax parameters.

Godaddy online store

GoDaddy provides web hosting that owners can use to install some popular e-commerce platforms like Magento or WooCommerce. To let you get the most out of your web store development process, the website builder also allows for social media integration (for example, it is possible to connect your website to a Facebook store), analytics integration required to track your sales and conversion rates, the use of SEO Wizard for effective web store optimization and promotion as well as opportunity to set up email marketing campaigns to reach the target audience.

The website builder also has an advanced Website+Marketing feature. It adds to more effective web store promotion. The system lets you manage your project marketing options all in one place – that is, from the Website+Marketing dashboard. This is where you can set up email marketing parameters, manage your business profiles on Instagram, Google and other social media platforms as well as add your eCommerce business on Google Maps and Google Search. Apart from the advantages offered in terms of Google My Business, you can also add your listing to Yelp service. Additionally, GoDaddy lets you use its integrated InSight tool – the integrated tech system created for effective web store/business promotion.

When it comes to the eCommerce aspect, Shopify certainly prevails over GoDaddy. The software boasts advanced web store creation features, which cover the entire variety of website development needs. This helps drive traffic, boost sales volume, increase customer base and generate profit. GoDaddy, in its turn, cannot offer such an extensive assortment of eCommerce features and, thus, it lags behind its competitor.

Blogging Functionality

Shopify comes with the integrated blogging engine that lets you connect a blog to your web store and further manage it with regard to your needs. The blog helps you boost customer interaction and user engagement rate, letting customers find out more about your business news, updates and other related info.

Shopify Blog Post

For this very purpose, Shopify lets you effectively add and manage new posts, update and edit the existing ones, create categories, lookbooks and article topics as well as based on your eCommerce needs. Alongside, you can enable user commenting feature to make it possible for your customers to share their shopping experience. Future Publishing option is available here as well to let you plan your blog updates whenever it is convenient for you.

GoDaddy blogging functionality is mediocre yet the website builder allows starting quality blogs. Due to the integrated blogging engine, this does not take much effort, time, skills and knowledge. The service lets you add and edit new posts, update existing articles, integrate media files and other content that lets you boost customer engagement rate. Your web store users will have two ways of registering with the web store. The first one implies standard sign up process, while the second one lets you join the system via the RSS feed sign up tool.

GoDaddy Blog Editor

With GoDaddy, you can get access to multiple blogging options and tools needed to run a quality blog. Among the most remarkable features that help optimize the result, it makes sense to mention layout/design customization tools, basic image editor, commenting feature and more. Special attention should be given to the BYOB (Bring Your Own Blog) option. It allows linking existing posts published on third-party platforms to the system. As a result, this eliminates the need to create a new blog from scratch.

As to the blogging aspect, Shopify is also on the top of the list here. The system allows creating and updating a quality blog granting access to lots of integrated features. GoDaddy cannot ensure the same functionality because of the limited set of blogging features. Thus, you should expect powerful blogging perspectives from it.

Template Editing

Shopify can be a tough challenge for beginners when it comes to design features. Although it offers free templates, all themes come separately from the content. In other words, you need to be a CSS or HTML expert in case you are eager to implement some changes in your template’s design.

Shopify themes

On the other hand, this fact reserves endless capabilities to implement any style. The platform has a drag-and-drop editor to work with content and media files. All templates look rather stylish and bright. They run smoothly on mobile devices as well.

The template gallery of the platform encompasses dozens of free and paid themes, which are responsive by default. The cost of paid templates ranges between $100 and $180, but the quality of free designs is also ona pretty good level.

GoDaddy was designed to put a maximum ease on the building process. This fact is reflected in the platform templates’ design that certainly lacks some customization functions. On the other hand, the website builder offers a huge selection of pre-filled themes to meet any website idea. The absence of drag-and-drop features is a huge miss. Moreover, you will not be able to edit pages with HTML or CSS. So, there are actually a few things you can make about GoDaddy templates’ design.

Shopify vs GoDaddy: Which is Better for Ecommerce?

The template collection of the website builder currency includes more than 305 responsive themes, all of which feature high quality. They are divided into 22 categories, which helps you pick the most suitable designs for your eCommerce project. The designs are free and there is a preview option that lets you see them in details, when required.

Speaking about design customization, Shopify is more flexible from design perspectives thanks to CSS/HTML editing opportunities. However, they require some knowledge and experience. From this point of view, GoDaddy looks simpler and more effective when it comes to beginners with no skills. However, the website builder lacks some of the must-have design-related features that add to the website performance and visual appeal.

Shopify vs GoDaddy: General Pricing Comparison

Shopify vs GoDaddy: General Pricing Comparison

Shopify is a shop-only platform. It means that all plans include a set of e-commerce features from basic to advanced. The platform currently offers three major plans:

Shopify Pricing

  • Shopify Lite ($9/mo) – a perfect plan for those, who want to start selling via social network or connect an already existing website to the Shopify platform. It includes unlimited product amount, sales tracking and “Buy” Button, 70+ payment gateways, global tax and currency support settings etc.;
  • Basic Shopify ($29/mo) – for a simple digital store, it offers free SSL Certificate connection, website and blog integration etc.;
  • Shopify ($79/mo) – for a growing online business, it includes professional reporting option, gift cards etc.;
  • Advanced Shopify ($299/mo) – with a set of professional tools for a scaling digital business, it offers advanced report builder, real-time carrier shipping etc.

All the plans feature an unlimited number of products and file storage. However, General and Advanced boast lower transaction costs in addition to gift cards, coupons, and other promotion tools.

GoDaddy is a platform that delivers its services to different types of websites. It is not limited to digital stores only. If you are planning to build an online store, you will need to opt for a separate e-commerce plan that will cost you $29.99 per month. The plan includes free hosting, marketing tools, individual SEO manager, opportunity to issue discounts and coupon codes, set up shipping parameters, round-the-clock support and integration with PayPal.

As you can see, Basic Shopify plan costs even lower if compared with the GoDaddy eСommerce plan. Although, it does not deliver the same list of features like general and advance plans, you still opt for a platform designed especially for creating online shops.

Shopify vs GoDaddy: Which One Is the Best for SEO?

Shopify vs GoDaddy: Which One Is the Best for SEO?

Shopify lets you set up and update basic SEO parameters for more effective web store optimization. This eventually ensures high positions of your project in the search engines. The platform allows adjusting basic SEO settings (meta tags for separate web pages and sections, titles, descriptions, ALT tags for images etc.). It’s up to you to fill them out based on the SEO requirements of your project. The software also allows tracking your web store statistics, analysing its current positions, traffic fluctuations and sources as well as other crucial factors that affect the promotion of your web store in the search engines. What’s more, Shopify can automatically generate sitemap for your online store which matters a lot for first-timers.

GoDaddy has an integrated SEO Wizard that makes it possible to set up search engine parameters for your web store optimization. What you can do here is filling out meta tags for website pages and for the entire website, set up redirects etc. The disadvantage of the service is that it lacks integrated statistics collection tools. The only thing you can do here is adding Google Analytics to track the traffic amount and sources, number of active and returning users, popular locations and other web store-related parameters.

With GoDaddy, you can set up automatic checkout reminders to control the number of returning clients, adjust Facebook insights to track the number of users, who read your posts and likes they add. Additionally, you can set up and manage email marketing campaigns here. These options also contribute to more effective and convenient web store optimization.

When it tackles the SEO aspect, Shopify also golds the first position. The software allows adjusting the major SEO parameters, while GoDaddy lacks some of the must-have settings. Thus, web stores created with Shopify have more chances to be ranked high in the search engines.

Key Differences Between Shopify and GoDaddy

Ease of Use:Shopify is a convenient and quite simple eCommerce platform. Its only sphere of application is web store development and this is where the software doesn’t have any rivals at all. The dashboard of the system is intuitive and understandable, while the drag-and-drop editing process helps reach great result with minimum investment of effort and time.GoDaddy is a DIY website builder, which allows starting different types of projects, including small and mid-sized stores. The platform is quite simple and convenient for newbies and it additionally offers hosting/domain name choice options, which contributes to its efficacy and ease of use.
Functionality:The software grants access to myriads of eCommerce-specific features and tools. These are required for effective product and web store management, sales/clients tracking and quality design customization.GoDaddy is quite a functional website builder. It comes with blogging and eCommerce options, security and backup feature, advanced website management options, social media integrations, InSight tool as well as Website+Marketing service.
Design:The template collection of the system is not rich, but all the templates are of high quality. There are over 70 free and paid themes here, all of which are customizable and responsive.The website builder encompasses over 305 templates. They are sorted out by industry. The designs are free, responsive and absolutely customizable.
eCommerce:As the eCommerce software, Shopify abounds in features and tools that help create, manage, update and promote even large hypermarkets.GoDaddy eCommerce engine is average yet it allows starting and running small and mid-size online stores. The system delivers multiple eCommerce tools and design customization options that let you get the most out of your web store creation process.
Blogging:The platform encompasses a pretty nice blogging engine, which lets you connect and manage a feature-laden blog. It helps boost user engagement rate, keeping customers aware of your industry news and updates.The website builder also has an integrated blogging engine. It lets you create and connect a blog to your online store. This is where you can add and manage posts, enable commenting feature and pick blog templates to attract user attention.
Small Business:Shopify can be a good choice for those small business websites, which are planned to be transformed into large eCommerce projects. For this category of websites, Shopify is a great solution.GoDaddy works well for the development and management of business projects. Apart from niche-specific templates and features, the website builder allows using it advanced Website+Marketing service and InSight tool, set up SEO parameters etc.
Pricing:Shopify has a 14-day free trial and four paid subscriptions. Their prices start from $9/mo.GoDaddy has a free one-month trial and four paid plans. Their cost starts from $12.95/mo, while the price of the eCommerce subscriptions constitutes $29.95/mo.
SEO:Shopify is a SEO-friendly software, which makes it possible to optimize web stores created with it for the search engines by filling out special parameters, using Analytic and statistics tracking tools.The website builder makes it possible to set up basic SEO parameters for your online store. It comes with the SEO Wizard that helps go through all the stages of the set up process with maximum efficacy and simplicity. However, it lacks integrated stats collection tools.
Customer Support:Shopify Help Center, Rich Forum, eCommerce UniversityFAQ section, 24/7 Live Chat, and phone support, extensive community and Knowledge Base

Which Is Better for Online Store: Shopify vs GoDaddy

When it comes to eCommerce website development, the choice between Shopify and GoDaddy shouldn’t be that complicated. Both systems make it possible to set up and manage online stores and both of them come with integrated eCommerce engines. However, there is only one platform, which is the undeniable leader of the comparison.

Shopify is a platform for those who want to start selling online. A simple and easy-to-use website builder comes with every necessary eCommerce features you might need when building your upscale business online (see real Shopify store examples).

GoDaddy is a versatile platform focused on different types of websites. It can be a good choice for a blog or portfolio. But when it comes to online stores, the platform certainly lacks some crucial functions and features to establish a solid digital store. It will let you only deal with a small and simple site. Shopify is obviously a better option whenever you need a more complex professional online shop.

  • The best eCommerce software
  • Powerful eCommerce features
  • High end integration and synchronization options
  • Dozens of free and paid responsive templates
  • DIY website builder
  • Integrated eCommerce engine
  • Hundreds of free customizable designs
  • Advanced Website+Marketing service

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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