ShopBase Online Store Builder Review

ShopBase – is a cross-border eCommerce platform with a variety of tools to complete different merchants’ tasks. It is the first solution that offers a combination of white-label, POD (print on demand), and drop shopping instruments to optimize your sales and establish a profitable online business. The system comes with advanced product management, integrated payment gateways, intuitive website building functionality, custom app market, and other options you might appreciate.

What’s more, users are going to deal with an all-in-one solution, which means domain and hosting already included in the package. Local experts offer a hassle-free migration of an already existing store to ShopBase at zero cost. To scale your business, you will have access to advanced promotion and marketing solutions.

The platform offers a new approach to handle POD and drop shipping. We are here to check how effective and profitable that approach is.

  • Cross-channel merchant platform.
  • Integrated store builder.
  • Automated product management.

1. Pros and Cons

ShopBase comes as a gripping website builder with full-cycle eCommerce functionality. It does not require coding, which makes it perfect for newbies. Creating and setting your future store from scratch will take not more than an hour even if you have never dealt with such technologies before. On the other hand, some slight downsides are too obvious. Let’s have a look at the major pros and cons.

All-in-one eCommerce platform.
Marketing, SEO, and promotion tools included.
Advanced product management system with a chance to create item feeds, collections, etc.
Real-time analytics and reports.
Custom app market.
Integrated payment gateways.
Free responsive templates.
Integrated services for global order fulfillment.
No video guides or tutorials to make the step even faster and simpler.
The selection of apps to integrate looks a bit poor.
A limited selection of templates.
  • Up to 1,000 products to sell.
  • Unlimited bandwidth with each plan.
  • 24/7 live support.

2. What Is It Good for?

As stated earlier, ShopBase establishes itself as a cross-border eCommerce channel for individual merchants, small, and medium businesses seeking chances to dive deep into print on demand, white-label, and drop shipping opportunities. The system makes it possible to sell up to 1,000 items. So, it will hardly meet the needs of large and scaling marketplaces.

On the other hand, it is a perfect solution for newbies eager to enter the niche with a new shop or business owners with already existing projects. The platform makes it easy to come up with rebranding or store renovation. You can sell independently from your items supplier with your custom logo and deliver products right from your store.

Today, ShopBase is mainly used to sell POD products that include outerwear or accessories. However, it helps to sell different kinds of goods depending on your business orientation and supply chains. So, you can easily customize delivered solutions to meet your particular business needs.

3. Ease of Use

Beginners will find it easy to build and configure their stores with no coding skills. ShopBase is an all-in-one solution with a simple admin panel and all needed functions in one place. If you still have doubts about whether it suits you or not, the system comes with a 14-day no-obligation free trial. No billing info is required. Simply choose a plan and test the store builder under real-life conditions.

Signing In

Your journey starts with a simple registration process. You will need to indicate your email, password, and give a name to the store. Some users may feel confused without a chance to sign in using Google or social media accounts. What’s more, you will need to check your inbox and confirm the registration. Otherwise, you will see an irritating notification inside the admin panel to check your email.

ShopBase start registration page

At the next stage, you will be asked to specify some personal info such as a full name, country of residence and store location, and the phone number with the link to any of the available social profiles. The last two fields are optional. You are not obliged to fill them in.

ShopBase registration step 1

Then, it is necessary to specify the business type. Users may choose from several options. They include print on demand, drop shipping, white-label, and manufacturer/private label. If none of those applies to your project, simply pick “Others” with no need to specify the business model.

The last thing is to indicate the product category you are going to sell. This stage is not obligatory and you are free to indicate this information later. However, it will help the system to come up with the most applicable template and content it generates automatically based on your answer.

You may also choose the level of your background. Users may indicate either they are new to the building process or already have previous experience in selling goods online.

ShopBase tell about your experience of selling online

After you have completed all these stages, the platform will offer a ready-to-go online store with a default domain that uses the store name you have provided on stage 2. Later, you will have a chance to connect your own domain or buy a new one. Right at once, users can choose the color pallet and fonts for their website, which is good.

ShopBase choose color

What’s more, you may preview the website at this stage but only in a mobile version, which is strange. To get a complete project overview on desktop and mobile as well as customize it, add products, and configure, press the “Take me to my store” button and find yourself inside the admin panel.

Setting Up the Store

Finally, you are inside the dashboard that looks quite intuitive. Here we have several baseline options to fine-tune the future shop. Users may add products, customize the original theme, enable different payment gateways, connect or buy a unique domain, and install tracking tools.

ShopBase store setting

First of all, you will need to add products. ShopBase comes with a simple product management system. You may simply add new items, create collections and product feeds, set product titles and descriptions, upload images, indicate price, vendors, type of item, categories, etc.

ShopBase add product

With theme customization, you will be able to change the look of your store. Users should not expect advanced building functionality. From this point of view, the system looks a bit limited. However, you may still modify various sections, change banners and texts, upload new images, change menus, create new pages, and so on. We will discuss the editor in detail a bit later in the Features section.

ShopBase editor

When you are done with theme customization, it is high time you enabled any of the available payment options. Users will have several options. The first one includes ShopBase Payments a custom system for global transactions. Another option involves traditional gateways such as PayPal, Stripe, Braintree, Unlimited, and

ShopBase create an update

To go live with your ready-made store, you need to connect a domain. The system lets you buy a new one right inside the admin panel with no need to search for separate domain registrars. Simply time in the desired name and purchase it in several clicks. Preview the shop and make it available online.

ShopBase domains

  • Intuitive website builder.
  • Integrated payment gateways.
  • Free site migration.

4. Features & Flexibility

ShopBase is a fully functional eCommerce platform. It has enough tools to not only build and set but also promote online stores. Users will benefit from a variety of marketing, SEO, promotion, reporting, and other features to ensure profitable business.

Website Editor

As mentioned earlier, the website editor looks a bit limited. It does not offer access to the source code. It does not have a drag-and-drop functionality to move objects or rearrange blocks. Users will have to deal with a predesigned level and there is not much they can do except for some general typography options and colors.

ShopBase editor

The good news is users will be able to customize some of the inner site elements. For example, it is possible to create engaging checkout and thank you pages. The system makes it easy to add logos, custom images, and texts for a better engagement with the target audience.

ShopBase logo banner editor

Besides, you will have total control over how your products are displayed. Users will be able to choose the type of device their items are shown. They can set specific filters based upon product info. The editor offers several different layouts and product grids to choose from. Problems may occur when customizing the footer. If you need an expanded menu in that area, you will be able to use not more than 4 menu blocks, which is not enough. To add a new block, you will have to replace the existing one.

ShopBase footer editor

Another downside arises when creating a new page. You cannot do it inside the editor, which looks very strange. To build a new page, users will have to exit the customization mode and go back to the admin panel. There, you may overview all existing pages as well as create a new one. That is not very convenient.

ShopBase add page

Despite some slight drawbacks, ShopBase makes an overall good impression with a selection of tools and options to configure the store.

Product Management

Apart from simply adding and managing products inside the admin panel, users will be able to create new collections. They may include seasonal goods or for a part of a personalized offer within a promotion or ad campaign. What’s more, the system will let you sell some of the products even if they are sold out.

ShopBase inventory

To create a new collection, you will need to add a title and description and either adds items to the new compilation manually or automatically. In the second case, the system will choose from all available items by specific conditions.

ShopBase create collection

Users may create and connect new product feeds. It is a great chance to display some of the new items as well as let customers compare them. Advanced settings let you choose what kind of products to show in the feed. You may combine them in variations, export, add variant titles, and more.

Analytics and Reports

The feature looks pretty basic at first. It shows all needed information about products sold. Users will be able to track items by quantity, monitor conversion rate, and other critical eCommerce measurements. The great thing about analytics is that you may generate reports across all available shops with a single admin panel with no need to switch between several stores.

ShopBase sales reports

Promotions, Marketing & SEO

Every element from page to product comes with meta title, description, and alt text to make your store a bit more SEO-friendly. There is an integrated cart abandonment recovery. Also, users will have a chance to create manual and automated promotions. Here you may select only some of the items that refer to specific collections depending on the season, trends, quantity, etc. Promo codes may come with a fixed discount, percentage, free shipping, or buy A get B product concept.

ShopBase create discount code

Customer Overview

The feature comes as a kind of a customer management solution. Users will be able to create detailed clients’ profiles with personal information, address, email, phone number, and other crucial info. The only drawback here is that you will need to fill in all data manually. No data import function was detected. That might be time-consuming.

ShopBase add customer

App Store

The selection of apps looks poor. Here you will find some baseline options to boost conversions or manage inventory. The good thing is that the app market has a separate add-on to proceed with simple site migration.

ShopBase integrations

  • Product collections and feeds.
  • Marketing and SEO features.
  • Reports across multiple projects.

5. Design & Templates

ShopBase has a limited collection of templates. Users may choose from 12 pre-designed layouts. All of them are responsive and run great on desktop and mobile. All themes make a good impression although they look a bit similar. Another small drawback is the ability to preview mockups in a mobile or desktop mode only. No tablets are available.

ShopBase templates

As for inner design tools, the system lets you change fonts and colors. Some typography options are also available inside the dashboard. The good news is that all changes can be made separately in the mobile and desktop website version. This fact makes the customization process a bit more flexible.

  • Free responsive templates.
  • Mobile editing mode.
  • Stylish niche-oriented layouts.

6. Customer Support

The support is good. ShopBase guarantees 24/7 assistance despite the plan. The local support team is available via:

  • Live Chat.
  • Skype.
  • Email.

Users are free to schedule a consultation in-person. There is a comprehensive Help Center with all major issues described from tips to worth with themes and products to ShopBase checklist, domains, and payment integrating. The blog contains some handy articles. The only downside is the absence of video tutorials.

ShopBase customer support

  • Round-the-clock availability.
  • Blog and Help Center.
  • Instant support via Chat and Skype.

7. Plans & Pricing

ShopBase offers three major plans depending on your needs and business model. They include:

  • Basic Base costs $19 per month with an automated online builder, 2% transaction fees, and unlimited bandwidth.
  • Standard Base costs $59 per month with up to 5 connected domains, fraud analysis, and 1% transaction fees.
  • Pro Base costs $249 per month with 100 staff accounts, up to 10 connected domains, and minimal (0.5%) transaction fees.

All plans include unlimited bandwidth, marketing tools, 24/7 support, free apps, and templates.

ShopBase price

8. Conclusion

  • Cross-channel eCommerce platform
  • Integrated marketing and analytic tools
  • Automated store builder
  • Free templates and promotion tools

ShopBase is a flexible eCommerce platform to meet different needs. It offers a variety of tools to sell projects using various business models ranging from white label and manufacturers to POD and drop shipping. It comes with an integrated automated store builder combined with an advanced product management system. The system is good for newbies who only think of creating an online shop as well as established businesses with already existing stores.

With so many tools and instruments, the platform lacks customization features offering a limited selection of templates. What’s more, all three plans have actually the same options with some slight differences while the price ranges a lot. Putting all things together, ShopBase is a good option for small and medium-sized businesses that look for a quick launch as simple product management.

Howard Steele
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About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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