Sellfy vs Shopify: Which is Better?

Sellfy and Shopify are two eCommerce platforms, which both serve the same mission – to let users create digital stores from scratch. They make it possible to effectively manage products, track sales, and handle marketing and promotion needs of web store owners without any coding skills at all. The systems both deliver a set of instruments not just to sell products but also to customize the shop for a stronger web presence. The thing is that they do it in a bit different way.

Sellfy – is a cloud-based web design platform, which lets users set up quality online stores in minutes. Offering built-in product management and online marketing features, the software is quite easy to use even for non-techies, not to mention web design pros. The platform works great for those, who want to sell via social media, music or video streaming services without actually creating a website. Another great feature is that Sellfy stores can be easily embedded in an existing site even if it does not initially have eCommerce functionality.

Shopify – is an eCommerce software used to create and manage online shops of any type despite the number of goods you want to sell. The system comes as an all-in-one solution with a bunch of integrated features, custom site editor, responsive templates, and extra features to benefit from. The platform appears to be an end-to-end software to run, manage, and maintain online stores despite the niche or size.

So, which tool is better for your needs? Which one will work best for newbies with no technical skills? Which platform is more preferable in terms of pricing, flexibility, and support? It’s high time to find out all the answers to these and other questions in our detailed review.

Sellfy vs Shopify: General Overview

Sellfy vs Shopify: General Overview

Sellfy proves to be a smart choice, when it comes to selling goods via multiple channels without actually having a website. All you need is to create a simple store with all baseline features already integrated and have it embedded on your site, SoundCloud, Facebook or YouTube account. Business owners will be able to track stats, crucial eCommerce rates and market their goods online.

The website builder was founded in 2011 as an easy-to-use eCommerce tool to make web store creation convenient and hassle-free for everyone. Apart from creating a standalone storefront, the software can also be used as a plugin to integrate with an existing website to give it a distinctive eCommerce focus. Currently, the number of projects launched with Sellfy has reached 1,594 websites. This is not an impressive number, especially when compared with Shopify eCommerce giant.

Shopify has distinguished itself as a professional eCommerce website building platform with advanced promotion and marketing tools. It comes with affordable entry plans in addition to advanced packages for growing international marketplaces. The system has responsive templates to create and launch a stylish digital store in minutes although the editing process is a bit more complicated.

The software was initially introduced to the eCommerce market in 2004 and it has quickly evolved into the most popular, feature-rich and high end platform to set up, manage and promote all types of digital stores, including large-scale hypermarkets with thousands of products available for sale. According to recent stats, Shopify now powers over 5,141,386 eCommerce projects and many more are still under construction.

When comparing these eCommerce platforms, Shopify definitely proves to be an obvious leader. The software has been in the market for quite a long period of time and its current statistics demonstrates its functionality and popularity. Sellfy definitely lags behind its competitor yet it can still be a nice option for beginners, who need a small digital shop.

Sellfy vs Shopify: Which One Is Easier to Use?

Sellfy vs Shopify: Which One Is Easier to Use?

Sellfy features impressive ease-of-use and intuitive web design approach. This is a handy eCommerce solution to launch and deploy a ready-made project in minutes. The sign up process is quick and easy here, while the system offers a free 14-day trial to test its baseline functionality. Due to the integrated intuitive helper, the process of web store creation becomes even more simple and understandable for all user categories. What you will have to do here is filling out the web store settings and adjusting the design parameters.

Sellfy dashboard

Adding and managing products is easy here as well – just select the types of items you intend to offer for sale and pick the editing options to proceed to further product catalogue modifications. Likewise, you can create new categories to sort out the products as required. Availability of the drag-and-drop editor makes the procedure more effective and quick. The only problem is that Sellfy lacks customization options. You only have access to the baseline shop builder where you may add styles and colors, work with general theme settings, modify the header, add some info about your company, etc. The system also does not have ready-made templates. You have a baseline layout that you may change a bit.

Read also: Sellfy review.

As to the customer support, Sellfy makes everything possible to put its users at ease. It has a huge knowledge base in addition to the platform’s blog with dozens of handy articles. Although the system is extremely easy to use, some might still require assistance during the building process. This is where you may use a Live Chat, Instant Answers feature and Ticketing System to get answers to your questions. Each of the above-mentioned features can be accessed from a single-window hidden under the Live Chat button. If you still have questions, go to the Help Center and follow step-by-step instructions published there.

Shopify registration process is easy and hassle-free as well. To proceed to your web store creation, you will need to provide your login info, the name of the online store you intend to launch and the type of business you run. This takes a few minutes only. As soon as you are done with that, you can proceed to your project customization. The system offers ready-made layouts with preset features to start selling online right at once. However, you might still want to do a bit of customization, store setting, and product management.

shopify dashboard

The software looks quite comprehensive in terms of product management. Not only users may add new items, edit SEO titles and descriptions, add media files and texts, but also create their own customizable product pages. In addition, the management system makes it possible to indicate specific product types, vendors, general titles and descriptions, etc. Shop owners get a chance to create different categories and collections for specific groups of items. For example, if you have a clothes shop, you may create summer swimsuit collections or accessory categories. The key advantage here is that you actually get a predesigned template with built-in catalogs and other features you may modify.

Shopify brings a ready-to-use web environment where you may opt for preset layouts or create pages you need. Users may add new elements and sections or rearrange already existing ones. You may create separate sections, add a blog, upload media images, modify shop menu, and more.

The eCommerce platform has a huge collection of tutorials, guides, and how-to articles. They cover different issues from steps to start your online store to promote products. In addition, the system has around-the-clock support to contact by phone or Live Chat. The informative forum with plenty of topics discussed by other software subscribers will help you figure out all the details.

Thus, newbies may find Shopify a bit complicated from the start. The complexity, however, results in more tools to edit and customize your store if compared to Sellfy, which comes with fewer perks.

Sellfy vs Shopify: Design and Flexibility

Sellfy vs Shopify: Design and Flexibility

Sellfy and Shopify both have distinctive eCommerce specialization yet they still differ in general web design approach, integrated functionality and design customization tools available in stock. As opposed to Sellfy with its limited eCommerce features, Shopify unveils more powerful and versatile web store development opportunities. To compare the tools both platforms have in stock and to see what they can actually offer, it is reasonable to review and compare their baseline parameters now.


Sellfy does not offer extensive flexibility and powerful integrated eCommerce functionality. However, it comes with versatile product management options. Adding and managing items is quite easy here. Users will get access to a separate dashboard to have new items automatically displayed in their stores. In that dashboard, you may upload photos with the help of drag-and-drop functionality. Additional options include pricing settings, amount of goods available in stock, new categories submission etc.

Sellfy add product

A web shop created with the website builder will have an automatic tax calculation feature in addition to integrated payment gateways and a shopping cart with no need to manually set them up. You will only have to indicate your payment details. As for the options, the system currently supports only PayPal and Stripe.

The system lets you sell products via multiple channels. To be precise, the platform allows focusing on the product type you offer. You are also free to use your own website or blog to sell online. All you need is to apply the available embed options in the dashboard settings. Go ahead to pick the button type, select the item from the provided list, and embed the buy button on your website by means of generating the corresponding script. That’s quite easy and quick for everyone.

Shopify excels at eCommerce features that allows for the development of powerful and feature-rich online shops. The management system of the software involves some baseline SEO settings to indicate item’s meta titles and descriptions. You may also add general product info, upload photos and images, create separate good collections, implement filters, etc.

Shopify Add a Product

Another highlight of the service is that it uses a 3D Warehouse technology. It boosts users’ interaction thanks to a detailed visual product overview and high-res 3D item images. Potential buyers get a chance to feel the product as well as its real-life dimensions to make a better choice. This ensures an excellent shopping experience.

The platform delivers more flexibility in terms of payment options, as you may integrate other third-party services to make it easier for customers to pay for your products. Likewise, it is possible to synchronize your Shopify account with world-known marketplaces like Amazon and eBay, for example. The system also comes with multichannel support, letting you sell products via social network platforms, messengers, Buy Button and other resources.

Shopify boasts the integrated POS (Pint-of-Sale) software – a nice tool for entrepreneurs willing to sell their products both online and offline. What’s more, the system grants access to myriads of advanced eCommerce features like CSV file import/export, multilingual support, shopcode integration, blogging engine, abandoned checkout recovery, Buy One, Get One (BOGO) discounts, one-step dynamic checkout procedure, SSL Certificate connection, Fraud Protect feature, advanced Tap and Chip Reader and many more.

In terms of eCommerce, Shopify definitely has more to offer. This is the most popular software used for web store creation, which abounds in niche tools and features. As opposed to it, Sellfy has quite a limited set of options and, thus, it cannot be applied for large-scale eCommerce projects.

Marketing and Analytic Tools

Sellfy stores come with built-in marketing tools. They are designed to grow the mailing list, launch effective email marketing campaigns, notify your customers on new product launch, updates, discounts, etc. The tool itself is very simple. You may craft your own newsletters to send personalized offers linking them to a particular good from your storefront.

Sellfy Marketing and Promotion

In addition, the system has an upsell functionality to boost the average check. Users will be able to track their marketing campaign results in a separate dashboard. It depicts the number of letters sent, new subscribers, etc. Moreover, you may set special prices or discounts on a chosen product. A simple but yet effective functionality.

The website builder also offers a functional analytic tool with a single dashboard and all key metrics you might need. Apart from tracking transactions, monitoring orders, and observing most selling products, users will also be able to sort their traffic by country, source, etc. At the same time, here you may check the conversion rate, total revenue generated and other required parameters.

Shopify offers more diverse promotion tactics. The platform also lets website owners launch special loyalty programs in the form of promo codes and coupons. In addition, subscribers will have tools to develop their own marketing plans. The Kit tool comes as an instrument for automating task management, while SEO settings and focus keyword indication will let you benefit from higher search engine ranks.

Shopify Marketing Promotion

The software comes with an amazing blogging feature. You may write amazing content and promote your store. If you do not have a website, you may sell on Facebook using Shopify. Users are free to create a fully functional Facebook shop and promote it via social media. Shopify also has a detailed reporting system with an integrated feature that generates automated stats. Apart from purchase and clients’ tracking, users get a chance to observe marketing and ad campaigns, define the most profitable traffic sources, detect effective sales channels, and more.

As to the range of marketing and analytic tools, Shopify has more powerful features and solutions to use. Along with extensive social networking options and web store tracking tools, there is a chance to pick and deploy the required promotion tactics with regard to your web store parameters and specialization, Selly cannot ensure the same features, which has negative impact upon the promotion of projects it powers.

Third-Party Apps and Extensions

Sellfy has an built-in app market, but you won’t find too many extensions and widgets there. Users may only count on baseline Facebook Pixel, Google Analytics, and some extras. At the same time, the system can be integrated with third-party services as well. For instance, you may start selling audio tracks on SoundCloud, videos on YouTube, physical and digital goods on your own website after having a Sellfy store embedded.

Sellfy Apps and Integrations

Shopify integration options are more versatile. The software also has its App Marketplace with add-ons to have on-site. From shopping cart recovery tools and Help Desks to image galleries, apps to promote goods, cart abandonment recovery tools, image galleries, countdowns and business chats – you will find lots of widgets to use here. Mind that not all the extensions are free. There are also premium widgets you can make use of.

shopify apps

As to the integration features, both systems have their own app markets. Shopify, however, grants access to more versatile free/paid applications and extensions one may choose from. Sellfy integrations are not that numerous, which somewhat limits the functionality of web stores launched with the platform.

Template Editing

Sellfy does not provide eCommerce templates. Users get a standard digital store blueprint with some baseline tools to customize it. Design settings offer straightforward functionality to change font colors, edit menu layouts, and upload header images, change store title and description. The good news is that the platform makes its stores 100% responsive (see examples).

Sellfy store costumization

Shopify offers free custom templates. The selection is not quite versatile and rich here, but all the themes come with pre-installed features, blocks, and sections. To be precise, Shopify currently offers only 9 free templates to pick from. All you need is to add your text and media files to start selling online without customization. Experienced coders and programmers have a chance to access templates source code and edit it (see Shopify store examples).

shopify editor

If you crave for exclusive design for your shop and want it to stand out, Shopify has a selection of premium or paid templates. Their quantity now constitutes 64 themes. They fit various business niches and look more stylish if compared to baseline designs. Premium templates are optimized for large product images, have grid-style layouts, customer testimonials and other blocks to share item info. The prices range between $140 and $180 per a theme depending on their customizability and complexity.

Speaking about template editing, there is nothing to compare here. Sellfy does not have any designs at all, offering a standard web store layout to customize. Shopify, in its turn, has a collection of free and paid themes. It is not quite extensive, but their quality and degree of customizability are above the average.

Sellfy vs Shopify: General Pricing Comparison

Sellfy vs Shopify: General Pricing Comparison

Sellfy has a free plan, which does not have any time limits at all. It offers unlimited sales per year, absence of transaction fees, opportunity to sell 10 products along with print-on-demand and physical items. The plan also unveils full web store customization options, advanced VAT and tax settings as well as the opportunity to issue discount codes. When it comes to premium plans, Sellfy has three types of subscriptions. Each of them comes with a free 14-day trial, which allows testing the integrated functionality of the system before upgrading to one of the following premium plans:

Sellfy Pricing

  • Starter ($19/mo) – unlimited products at zero transaction fees, up to 10K in sales per year, unlimited products, opportunity to sell both physical and digital items as well as subscription products, domain connection feature, 2000 email credits, email contact migration etc.;
  • Business ($49/mo) – upselling tools and emails for marketing campaigns, up to 50K in sales per year, 10000 email credits, web store design and product migration, cart abandonment, product upselling, removal of Sellfy branding etc.
  • Premium ($99/mo) – premium support and free online shop migration, up to 200K in sales per year, 50000 email credits etc.

Shopify looks more affordable when it comes to entry plans. The software also has a 14-day free trial to explore and master its integrated features. The cost of premium plans currently constitutes:

Shopify Pricing

  • Shopify Lite ($9/mo) – unlimited product amount, 70+ payment gateways, sales tracking and “Buy” Button, global tax and currency support settings etc.;
  • Basic Shopify ($29/mo) – absolute web store customization, 4 locations to manage, powerful integrated CRM, website and blog integration, 2% transaction fee, 2 staff accounts, free SSL Certificate connection, POS for markets and events etc.;
  • Shopify ($79/mo) – 1% transaction fee, 5 staff accounts, 5 location to manage, POS for retail stores and pop-up shops, professional reporting option, gift cards etc.;
  • Advanced Shopify ($299/mo) – 0.5% transaction fee, real-time carrier shipping, 15 staff accounts, advanced report builder, 8 locations to manage etc.

The platform has a 14-day money-back guarantee, which lets you get the invested payments back, if you are not satisfied with the terms of the plan you have got.

As to the pricing policy, Shopify lets you start selling online at a lower price than Sellfy. It offers a wider selection of plans depending on the store size, while Sellfy packages are almost the same with some slight differences including priority support, the number of email campaigns etc.

Sellfy vs Shopify: Which One Is the Best for SEO?

Sellfy vs Shopify: Which One Is the Best for SEO?

Sellfy does not have any SEO settings and, thus it is impossible to enhance the promotion of its projects on the web.

Shopify can be considered a SEO-friendly software, which makes it possible to adjust settings for effective project optimization. It’s up to you to set up the major SEO parameters in the corresponding dashboard section. Among the settings you can modify here, it makes sense to mention web page/product titles and descriptions, keywords, Alt tags for images etc. The software automatically generates the sitemap of your web store. What’s more, it lets you integrate analytic/stats tracking tools to manage and watch your web store performance when required.

Shopify SEO Preferences

When it tackles the SEO aspect, there is nothing to compare here at all. Sellfy does not allow for the set up of SEO parameters. Shopify makes it possible to adjust the baseline settings, thus, contributing for higher positions of your web store in the search engine results.

Key Differences Between Sellfy and Shopify

Ease of Use:Sellfy is quite an easy-to-use eCommerce website builder, which works well for all user categories. It offers an intuitive approach to the web store development process, which does not require deep coding proficiency.Shopify is a powerful modern eCommerce software, which is the leader of its niche. It has an intuitive dashboard, simple registration process and drag-and-drop editor, which simplifies the process of web store customization.
Functionality:Regardless of its eCommerce focus, the website builder has a limited set of tools and features required for web store development. The system can be used as a standalone web store development tool and as a plugin to give the existing website a strong eCommerce focus. It offers multi channel support, integrated analytics and payment options, marketing and promotion tools as well as an app market with extensions and widgets.The platform was created with a web store development/promotion focus. This is what it really excels at. Shopify offers powerful eCommerce features, sales/order tracking tools, product/web store management options, project optimization solutions, third-party integrations, POS software, advanced synchronization solutions and other related advantages.
Design:Sellfy does not have its own template collection. Users are offered a standard storefront layout and a limited set of customization tools to get started with their eCommerce project.The template collection of the service is not that extensive and rich, but the editing themes are stylish and worth user attention. There are currently 9 free and 64 premium designs here. They are all professional, responsive and completely customizable.
eCommerce:As a specialized eCommerce website builder, Sellfy comes with a baseline set of features/tools that are enough for small web store creation only. You should not expect deep flexibility from the system.Shopify is all about eCommerce creation. There is access to a powerful set of features and tools you can use to run all types of eCommerce projects – from simple web stores to large-scale hypermarkets.
Blogging:The platform does not have an integrated blogging engine. Thus, it’s impossible to add a blog to your eCommerce project here.The system comes with a full-featured blogging engine. It allows connecting and managing a blog to attract user attention and to keep customers aware of recent business updates/news.
Small Business:Sellfy can be used for small business website creation granted that your business has an eCommerce focus.Shopify is a great pick for small business website development, if you plan to sell products/services online.
Pricing:The website builder has a free plan and a free 14-day trial for all the premium subscriptions. The cost of paid plans starts at $19/mo.The software has a 14-day free trial and four premium plans to pick from. Their cost starts at $9/mo. There is also a 14-day money-back guarantee here.
SEO:Sellfy does not let you set up SEO settings, which has a negative impact upon your eCommerce project optimization and promotion.Shopify is a SEO-friendly eCommerce software. It makes it possible to effectively optimize your web store for the search engines. You can do that by filling out special parameters in the corresponding section. It is also possible to apply analytic and stats tracking tools here.
Customer Support:Extensive knowledge base, blog with useful articles, instant answers at one click, Live Chat.Shopify Help Center, eCommerce University, Live Chat, phone, Informative Forum, email support.

Which One Is Better for an Online Store: Sellfy or Shopify?

Sellfy and Shopify can both be applied for web store development, customization, management and further promotion. Each platform delivers enough instruments to meet eCommerce needs yet they still differ in degree of project customization and performance.

Sellfy comes with quite a limited feature set. It doesn’t have any ready-made templates and SEO settings at all. Thus, it can be used for small online shops only. As opposed to it, Shopify abounds in powerful eCommerce features, customization tools, templates and advanced web store development solutions. If you plan to create a long-running eCommerce project with a global outreach and thousands of customers to visit your store, Shopify will undoubtedly be a better option with all of its promotion, marketing and management tools in one package.


About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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