The global network has opened vast opportunities for the entrepreneurs, who aim at expanding and promoting their businesses by attracting the clients and business partners. Photographers are not an exception. It goes without saying that a quality photography website is a kind of a business card of a photographer. Its major objective is demonstration of the talent, professional results, individual approach to the process of photo shooting and the representation of an author’s style. A well-structured and appealing digital photography portfolio can tell much more about the professionalism and talent of a person than thousands of words.
By creating an photographer’s website, you will be able to offer your services to a vast circle of users, which is not limited to the residents of your city or region only. However, to be effective and make nice impression upon the potential clients, your website should be well-structured, featuring all the required elements, such as:
Gallery. You should publish the best samples of your works on the homepage, because they provide general impression about your talent and professionalism. Don’t post too many of them. 15-20 photos will be enough to reveal your expertise and skills. If you work in several directions, make sure you post photos that represent each of them.
About. This page should include basic info about your job experience, career, professional achievements etc. Don’t publish your full bio – your clients don’t need it to assess your skills.
Services. This web page should offer a detailed list of services you provide and links to the corresponding portfolio sections. You may also specify the terms of editing photos and various shooting nuances. Don’t mention the prices, but note that they are individually discussed with each client.
Blog. Those users, who are genuinely interested in photography, will appreciate an opportunity to browse through the informative niche-related articles. You will also benefit from adding a blog to your website, because it will contribute to better search engine promotion.
Contacts. This page is a must for a photography website. Clients, who wish to get in touch with you, should have your contact info at hand. The contact info may include your address and telephone number, a map, e-mail, feedback form, Skype etc.
There are several ways you can choose to launch a professional photography website. You can order it from a web studio or a freelance web designer. It’s also possible to build the one using the available CMS (Content Management System) that are so popular nowadays. The most affordable and reasonable option, though, is using a website builder.
Depending on how in-depth you plan to customize your website, you can choose between specialized, versatile and professional website builders.
Pros: Industry-specific web services are exclusively aimed toward photographers which means you’ll find many photo-specific features in them, including numerous image-centered templates; galleries; slideshows and more.
Cons: Usually, specialized site builders offer limited feature sets that don’t go beyond creating online photo galleries. In other words, if you decide to extend your website one day, this will be pretty difficult, as most site builders don’t open up the codes. You can only use the building blocks they provide.
Pros: Versatile site builders offer photo-specific features as part of their full arsenal which means you have to manually pick out the best solutions. The good news is that you can endlessly extend your portfolio as your business grows: you can add custom pages, create profiles for your customers, add custom forms, forum, blog and also integrate eCommerce.
Cons: Versatile site builders may lack those exclusive photo-focused features found in their specialized counterparts. Also, they may have a slight learning curve.
Examples: Wix, uKit and Weebly are probably the easiest site builders to create a photography portfolio. You can publish your website in less than one hour with them.
Pros: Professional website builders are meant for web professionals who know what it takes to build a website, but want to create websites without having to rely on expensive developers. These site builders provide a Photoshop-like control panel most designers are familiar with.
Cons: Such web services are a great destination for creating static websites, not dynamic web resources, as they simply lack interactive features. The good news is that you can export your website’s code once it is ready, modify and host it elsewhere.
Examples: Webydo and Webflow.
You can always select the one, which corresponds to your web design skills and individual preferences. We felt it necessary to put together our own list of website builders that we feel can help photographers and visual artists create unique websites designed around their works.
So, below is our list of the most effective platforms for photography business that target both hobbyists and professionals.
Wix – The Best Website Builder for Photography Business
Wix is a great choice. This platform has more than 70M of users and the number of created photography websites amounts to thousands.
It offers some of the best photography templates out there. With the new Wix ADI interface you can create websites even without mouse clicking – just sit and watch how system is building your entire site.
There’s a free version and three paid plans ranging from $4.50/mo to $24.50/mo with an annual subscription. But note, that with a free version and with the cheapest paid package (‘Connect Domain‘) your website will be published with Wix ads. To make your website ad-free you should choose ‘Combo Plan‘ ($8.50/mo) or higher.
Take a look at our handpicked examples of Wix-powered websites or visit Wix official page to see what ready photography websites look like.
uKit – The Easiest Website Builder for Photographers
uKit is a young but, alongside this, popular website builder. It allows to create websites not only for photographers but for any type of small business. Even if you are a newbie in website building, with uKit you can create a really good-looking website in hours.
Its templates and functionality are geared towards creating memorable websites for photographers. All uKit-powered websites are responsive which is very important for better look in mobile devices.
uKit has no free plans, but you can try it free during a 14-day trial. After the trial ends, you may continue to edit and publish your website, but it appears with an ad-banner at the bottom. Subscriptions range from $5/mo (Premium Plan) to $15/mo (Pro Plan) billed monthly or $4-$12/mo billed annually.
The only difference between Premium and Pro plans is that with the Pro Plan you can edit HTML code of your website (useful tool for experienced users). But as to the photographer who wants to create own portfolio site, Premium Plan is good enough.
Note: With a promocode SWB-25 you can discount those prices up to 25% – this means that you could receive a full-stack website for $36/year. It’s the cheapest choice among all popular builders.
Pixpa – Professional Site Builder with Stylish Templates for Photographers and Illustrators
Pixpa website builder allows for greater customization than previous platforms, and what’s more important, even has an option of synchronizing your website with your Instagram profile. This is also caused by the fact that Pixpa presents itself as a specialized portfolio website builder. For those who wish to create a completely unique website Pixpa is a good choice.
Pixpa doesn’t provide us with a free plan. But you may feel free to try its functional within 15-day trial period. Paid Plans range from $8/mo to $16/mo billed annually. But if you do not plan to create a large portfolio website with unlimited galleries, pages and images, the Plus Plan ($16/mo) will be a smart choice.
A photography website is much more than just a resource used to establish online business presence. It’s like a visiting card that can help reveal the talent of a photographer by demonstrating his/her works in the most favorable light. The use of a website builder to create the resource will help you design a creative and unique website that will stand out from the crowd.
These online services make it possible to develop quality websites even to those creatives, who don’t have any coding skills at all. They offer customizable templates and visual editing options that allow making awesome photography websites from scratch without any waste of effort and time. Why don’t you make use of this option right away?
If you have a favorite photography site builder, just drop a line in the comments!