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Most Popular Website Builders

most popular website builders

Not sure what website builder will work best for your web design needs? Looking for a platform that will feature the best price/quality correlation?

Then it’s high time to review the most popular website builders, which have not only won worldwide popularity, but also were rightfully recognized the most decent services.

Website builders have gained user recognition for several reasons. Most of them are specially created with the needs and skills of beginners in mind. As a result, they ensure simple, convenient and intuitive web building experience. These services are also affordable, while the range of features they encompass are more than enough to launch a decent website in no time.

Popular Website Builders

Why Website builders are so popular? The thing is that these services are easy-to-use for all users, without any exception at all. Of course they differ in the feature sets, options, objectives and pricing policy.

At first, website builders simplify the process of web creation due to the range of features, tools and options they offer. Most of them come with pre-designed templates, which are responsive by default and can be customized as you wish. The platforms also offer customer support that helps you solve urgent questions, while working on a project.

Each of them, however, works well for a certain niche. Let’s see what’s behind the most popular services now to enable newbies and proficient web designers make the right choice.

1. Wix

Wix home page

Wix – is a cloud-based platform, which is headquartered in Tel Aviv (Israel). Founded in 2006, the service has quickly developed into a powerful website builder. The number of its registered users has exceeded 50 mln users by 2014 and it now constitutes over 131 mln users in 190 countries of the world.

Even though, the platform has a free never-expiring plan, the number of paid users is more than 3.6 mln.

According to recent estimations, the average number of new everyday Wix sign ups is around 45000. Nearly the same number of Wix apps is installed every day and it keeps increasing with every passing month. Wix employs over 1800 staff members, who are talented and gifted professionals working for the benefit of the service.

Wix stands out from the crowd due to its top notch designer-made templates. Their quality is close to perfect, which cannot but guarantees powerful effect upon the design of websites created with the service.

Wix templates are initially optimized for mobile viewing. This is a must-have feature for millions of contemporary system users, who have got used to browsing websites on the go. One of the reliable arguments that prove this fact is the number of mobile websites launched with the system since the day of its foundation.

As of today, this number has reached 30 million websites and it keeps growing even faster than before. Another aspect that deserves the attention is that Wix has recently reported earnings and revenue surprises of 123.08% and 0.98% respectively. This is the best proof of the fact that the company equities are currently in demand and are going to bring more profit to shareholders in the nearest future.

What Makes Wix the World’s Most Popular Website Builder?

The features that make Wix stand out from the crowd are as follows:

Standard and Mobile Editors

Wix Editor Wix Standard Editor

Wix offers two website editing options based on users’ needs. There is the standard WYSIWYG editor that allows designing the desktop version of a website as well as the mobile editor, which lets you develop mobile website versions independently.

Wix Mobile Editor Wix Mobile Editor

The changes you make in the mobile website are not displayed in the desktop version, while the edits made in the desktop version are automatically displayed at your mobile website.


Wix ADI editor

Artificial Design Intelligence tool provides a user with a personal design assistant, which automatically creates website design and layout, filling it with content submitted by a user. It is further possible to edit a website to give it the preferred design and features, but having a quality draft is certainly a notable advantage.

App Market

Wix Free App Market

Wix App Market comes with multiple widgets and applications you can integrate into a website to get the most out of its functionality. The apps are paid and free and they are also subdivided into categories based on their implication. The search filter option allows for the ease and convenience of search, thus saving user effort and time.


These are the top features Wix can currently boast. The website builder comes with powerful forum, blogging and eCommerce engines, which allow creating these types of websites with ease. The platform is affordable and simple for different user categories. Whatever your niche experience is, you will still be able to design a professional website with Wix. This is what makes this website builder the most popular tool in the world.

2. Shopify

Shopify Home Page

Shopify – is the world-renowned eCommerce website builder, which comes with a powerful feature set and collection of tools that ensure decent result. Shopify is a Canada-based eCommerce platform, which is headquartered in Ottawa, ON, Canada. It was founded in 2004 and has grown into the world’s most powerful online store website builder. The number of employees working for the company has exceeded 3000 people, while the number of merchants constitutes 600000 (as of August 2018). 25% of Shopify merchants have enabled social selling feature.

Being an eCommerce platform, Shopify enjoys popularity with users, who prefer shopping online. According to recent estimates, 73% of Shopify traffic and over 61% of Shopify sales come from mobile. The total amount of sales processed on Shopify has exceeded $10 billion. All in all, the platform has merchants in 175 countries of the world.

Shopify Google Trends Shopify Popularity on Google Trends

The overall Shopify revenue for the second quarter of 2018 has exceeded $245 million as compared to the annual $105 million revenue in 2014. The popularity of the company has grown from 14% and up to 100% for the previous five years. The countries, which are the leaders in the Shopify queries are Canada, New Zealand, Singapour, Ireland and Australia. These numbers look really impressive.

What Makes Shopify the Best eCommerce Website Builder?

Shopify has multiple features that contribute to effective online store creation. To start with, this is the all-in-one fully hosted solution, which eliminates the need to be concerned about software management, update installation or backup storage. The system will automatically do that for you. The platform has the following advanced features in stock:

Point of Sale Option

Shopify POS

Shopify has the POS option, which makes it possible to sell products in the physical location, accepting credit cards and using the system’s inventory, marketing, shipping and management tools.

Free Apps for Android and iOS

Shopify iOS App

This feature will be of great help both to online store owners and Shopify users. If you own an online store built with this system, you’ll find it convenient to update and manage it on the go. Likewise, your customers will be pleased to shop online, saving their money and time.

Amazon Marketplace Integration

If you already have an account on Amazon and wish to sell your physical or digital products on Shopify, you can integrate the existing account and use all the features Shopify offers.


Apart from that, this eCommerce website builder is known for its built-in blogging platform, absence of transaction fees, multilanguage support, abandoned checkout recovery option, availability of multiple payment gateways and rich App Store. With its SSL Certification feature and powerful customer support, the service ensures ultimate security and confidentiality. Shopify templates are worth separate attention due to their top notch quality and powerful design customization tools. These are the major features that make Shopify the leader in the list of eCommerce website builders.

3. Squarespace

Squarespace website builder

Squarespace – is one of the most popular and recognizable DIY website builders, which is mainly geared towards the needs of creatives and entrepreneurs. The system makes it possible to launch different types of projects, but it especially works great for portfolios, blogs and small digital web stores.

What’s important, all websites built with Squarespace have appealing designs and noteworthy functionality, even though, the system is not quite easy to master for beginners. Its dashboard as well as interface are somewhat perplexing for first-timers and it may take some time to explore and master the system.

As a WYSIWYG website builder, Squarespace lets you control the entire process of website development. However, you should mind that all the edits you make are saved automatically, which makes the preview option unavailable. This means that you won’t see the final result until a website is published. Correspondingly, your website visitors will see it along with the bugs and errors you can accidentally make.

Squarespace templates are fully responsive and feature high quality, even though, the designs collection is not that extensive as compared to other popular services. The website builder comes with a convenient drag-and-drop editor that lets you pick and arrange the required website elements with ease. The platform offers professional templates that are great when it comes to the development of digital web stores, portfolios, blogs, cafe and restaurant websites, wedding sites and other suchlike projects.

What Makes Squarespace a Popular Portfolio Website Builder?

Squarespace has a distinctive and rich feature set, which covers the prevailing amount of users’ needs. The system comes with a Cover Page Builder, HTML/CSS editing options, Checkout Page Editor for Digital Stores, Logo & Title editing tool. It also offers an advanced Style Editor, which lets you pick various page styles to come up to your needs (these include cover pages, galleries, blog pages, index pages, blog and event pages and what not).

Squarespace Visual Editor

As soon as you select the required page type, the rest of pages will automatically adjust to it. That’s a convenient feature, when it comes to time and effort investment. As to other Squarespace merits, it makes sense to mention the following.


As mentioned above, the website builder makes it possible to launch and manage small-to-mid online stores, the functionality of which will depend upon the plan selected. The eCommerce feature comes with a free SSL Certificate, integrated shopping cart, appealing product display options, video embedding feature, detailed product presentation and description. You can also add versatile product variations, initiate loyalty programs as well as adjust pricing and shipping options based on your needs.

Squarespace Product Editor

Integration Options

Users may choose from numerous widgets and add-ons to be integrated into their projects. These include eCommerce tools for cafe and restaurant projects, widgets for image galleries, social media buttons, contact forms and what not. You can also make use of the integrated analytic tools like Google Analytics or Squarespace Metrics App to track your website performance.

Additionally, you can embed social media feeds into your project to be able to update the content in popular social networks. Likewise, your visitors will also be able to share their content via the use of integrated Pin and Share buttons. Google Maps embedding option is available here as well.


With Squarespace, you can start and manage your own blog to boost user engagement and satisfaction rates. What you can do here is publishing and updating posts, enabling comments and RSS feeds, adding geolocation tags, using iTunes tagging, reblogging option and more.

Image Editing Options

Squarespace offers a convenient image editor that lets you add and organize photos by dragging and dropping them on a page. Due to the Getty Images integration, users have an opportunity to choose from over 40 millions of high end images to further integrate them into their projects. The Focal Point Control tool lets you identify the focal point of any image you would like to pick, crop and add to your website. Adobe Image Editor, in its turn, makes it possible to edit the selected photos directly in the browser – you can resize, rotate, crop and adjust their parameters based on your current web design needs.

Squarespace also offers its advanced Logo Maker, which allows uploading, customizing or designing your own website logo you’ll further be able to integrate into your website. If there is such a need, you may add multiple contributors to your project to work on its development and customization in a team.

Marketing Tools

Squarespace grants access to lots of marketing tools so that you could effectively get in touch with the target audience. You can start and manage email campaigns, import content from your project to draft emails to save them, integrate images and links to your emails, experiment with color combinations and styles, select between dozens of completely-customizable email layouts etc.


Squarespace is a trusted cloud website builder, which works great for the creation of portfolios, small and mid-sized eCommerce websites as well as business projects. The system is feature-laden and rich, unveiling multiple design customization opportunities. It comes with extensive image editing options, eCommerce and blogging engines, advanced integration options and other benefits, which make the system a worthy choice for beginners and web design pros.

4. Weebly


Weebly – is a credible website builder, which is used to develop and customize appealing and full-featured websites. The system uses a “box” model that lets you create and edit website structure and layout. Weebly comes with a convenient drag-and-drop editor, which means that you can customize your project with regard to your needs, having full control over the process.

The website builder was launched in 2006 and has gained popularity with over 50 millions of users across the globe. It was initially used as the all-in-one system, but has got a strong eCommerce focus, being acquired by Square in April 2018. As of today, the website builder is mainly chosen by users, who intend to create small-to-large online stores, but it can still be used to launch other types of projects for personal and business application.

You don’t have to be a coding expert to create feature-laden websites with Weebly. However, the system allows building appealing projects with outstanding performance by means of HTML/CSS code editing. Apart from stunning eCommerce feature set, Weebly is also known for its extensive blogging, image editing and integration capabilities.

What Makes Weebly a Popular All-In-One Website Builder?

Weebly comes with lots of integratable widgets and apps you can choose for your projects. These include media files, maps, slideshows, image collections, search boxes and what not. The “Embed Code” feature, in its turn, lets you add the required amount of elements to your page to give it unique design. The website builder additionally delivers a set of advanced features that make it stand out from the crowd. Here they go.


As mentioned above, Weebly now has the top notch eCommerce focus. The website builder encompasses multiple business-targeting features, which have strong impact upon your web store performance. Thus, it comes with integrated shopping cart, safe payment and shipping options, extensive product management tools, convenient and helpful search filter option, exclusive offers and customer support assistance, CSV product import/export, handy mobile apps and what not.

Weebly eCommerce


Weebly allows connecting and managing a full-featured blog to your project in almost no time. What you can do to start your blog is adding, updating and scheduling posts, assigning social media sharing options for each and every post, selecting a preferable commenting system, customizing footers and headers for each post added, selecting meta tags for articles and what not. The system also offers a set of blog templates that are free and customizable as well.

Weebly Blog Post Editor

Weebly Promote Tool

The tool has been introduced not long ago, but it unveils multiple email marketing options for the system users. It comes with a set of ready made designs for different email types (promo newsletters, bulletins, event and product presentation etc.) and automatically creates messages with regard to user activity. Email marketing campaigns organized and hold with the tool are effective and professional. Weebly Promote also offers a handy email drag-and-drop constructor, numerous tech support tools, contact segmentation options and more.

Weebly Email Composer

App Center

Weebly App Center offers a set of services and applications you can pick and integrate into your project with one click only. Among the widgets you can find here, it makes sense to note LiveChat, PinPoll, Call-Out-Box and more.

Video Hosting and Image Editing

The website builder lets you upload and publish videos in one of the following ways: either via YouTube (Vimeo) integration or by uploading them from the system servers directly to a website, where it will be automatically converted to adjust to the system needs. What’s more, the website builder uses the advanced HTML-5 based Image Editor, which involves such high end features like image editing/cropping/rotating/adjusting, text embedding, filter application and many more.


Weebly is an advanced DIY website builder, which has gained worldwide popularity due to its impressive eCommerce engine, blogging feature, image editing options, marketing tools and reasonable pricing policy. The platform works great for the creation for all types of projects, but it is now extensively used for the development of eCommerce websites and blogs. It doesn’t imply the knowledge of coding basics, but it comes with HTML/CSS editing options to let you create one-of-a-kind designs.

5. WordPress


WordPress – is a Content Management System, which has gained immense popularity with users around the world. No matter what web design experience you have, you’ve definitely heard about the platform due to its impressive design customization options, versatility of plugins and powerful integration features. The system has been around for over a dozen of years, having improved its functionality and flexibility of settings provided.

What Makes WordPress The Best CMS in the World?

WordPress was initially created as a blogging platform, but it can now be chosen to design projects of all types and complexity levels – so multipurpose and feature-laden it is. The system does not imply deep web design or coding awareness. However, the knowledge of programming basics will definitely be a bonus, when working with the service.

WordPress Post Editor

Plugin and Template Integration

No matter what type of website you plan to launch, you won’t go without plugin integration, if you wish it to be a success. There are multiple WordPress plugins you can find on the web, which are both free and paid. Mind that free plugins are not altogether safe and reliable as they may encompass malware that may eventually put your website safety and performance at risk.

Whatever niche you specialize in, you’ll definitely find worthy plugins for integration. The same is about templates. WordPress has a set of built-in themes to fit various niches, but their amount is frequently not enough to cover the entire spectrum of users’ web design needs. Fortunately, you may search for extra designs online to further customize them, if needed.

Gutenberg Editor

WordPress has revolutionized its approach towards website development via the introduction of Gutenberg Editor. It has simplified the web design process, eliminating the need for code editing. What you need to do is to browse the collection of content blocks to further customize and set them up, while creating website layout.

WordPress Page Editor

Hosting Provider

WordPress does not have its own hosting, which triggers the need to look for the best provider on the web. However, the CMS recommends giving preference to Bluehost as this is one of the most trusted and full-featured system available in the market. What’s more, Bluehost is officially recommended by WordPress, which contributes to its reputability.

The service offers free domain name for the first year of use, free SSL Certificate, 24/7 customer support, 1-click WordPress installation, lots of special offers and loyalty bonuses. Bluehost is also known for its eCommerce focus, extensive plugin marketplace, add-ons, scripts, fast page load speed, strong uptime rates and numerous integrable apps. The pricing policy of the service will also surprise you. The system has four plans, the cheapest of which will cost you $2.95/mo only – that’s definitely a worthy offer!


WordPress is the one-of-a-kind Content Management System, which makes it possible to design and effectively manage diverse types of projects. The service stands out from the crowd due to its flexibility, powerful template/plugin integration options, multiple design customization tools and versatility of features to personalize a project. The system recommends using Bluehost as the most credible and secure hosting provider you can find to host your newly created projects.

Bottom Line

The choice of website builders is versatile and there are plenty of options for various niches. However, users still face problems, when it comes to the selection of a decent web building tool. Wix, Shopify, Squarespace, Weebly and WordPress CMS are three world-renowned services, which do not require any presentation at all. Each of them is the leader in a certain niche.

Top Popular Website Builders:

WixWix empowers over 30 millions websites and boasts a powerful feature set that covers the prevailing amount of users’ web design needs. A perfect solution for any type of a

ShopifyShopify is a renowned eCommerce software that has more than 600,000 of merchants in over 175 countries of the world and can be used to design and manage small-to-large online stores.

SquarespaceSquarespace – is a reliable DIY website builder, which empowers creatives an entrepreneurs to design professional portfolios, web stores, blogs and other types of projects.

WeeblyWeebly – is an eCommerce-focused website builder, which is known for its social media integration options, blogging and design customization tools.

WordPressWordPress – is a Content Management System, which has distinguished itself due to its advanced integration options, versatility of templates, Gutenberg Editor and reasonable pricing policy.

If you are currently looking for a decent solution in any of these niches, these website builders will certainly be the worthy investment.


About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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