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Mobirise vs Webflow: Which Is Better?

Mobirise vs Webflow

Mobirise and Webflow are two website builders, which allows creating business and personal websites. They are included into the list of the most reputable and feature-laden web building software, which work great for newbies and web experts. However, these systems differ in their functionality and web design approach. This is what affects users’ choice in the long run.

Mobirise – is a free offline website builder, which requires download and installation. The platform mostly aims at the development of landing pages and promo websites, but it’s also possible to start other types of projects with it. Webflow – is a popular web-based website builder, which encompasses the features of the CMS and website builder. The system targets professional web developers and web agencies rather than first-timers. It requires a thorough web design approach and awareness of coding skills.

Website Builders Comparison Chart

Our score:          
Best for:Portfolios, blogs, community websites, landing pages, personal projectsBusiness websites, online stores, blogs, landing pages, portfolios
Templates:No ready-made templates, multiple content blocks to create unique designs from scratchMultiple free and paid responsive designs, sorted by industry
Technical Support:Video tutorials and guides, email support, User Forums, Help Section, Search filter optionWebflow University, extensive knowledge base, email, live chat, blog, video tutorials, forum
Blogging Options:NoIntegrated blogging platform
SEO Options:Basic adjustable SEO settingsAdvanced SEO optimization
Pricing:Free system, paid extensions+hosting/domain choiceFree to $212/mo
More info:Mobirise Review →Webflow Review →

Both website builders are feature-laden and quality, but which of them is still worth the attention of users? To find that out, it makes sense to compare the best Mobirise and Webflow website examples to further review and discuss each website builder in details. Read on to discover the facts behind these systems now.

Mobirise vs Webflow: General Overview

Mobirise vs Webflow: General Overview

Mobirise is a free website builder software, which allows creating high-ranking, visually impressive and mobile-optimized websites. One of the undeniable advantages of the system is its initial focus on newbies, which does not imply any coding awareness at all. To be used for web design purposes, the system initially has to be downloaded and installed on your computer. It is compatible with Windows and Mac, offering creative freedom to web developers.

Founded in 2015, Mobirise is now actively used to start portfolios, online resumes, landing pages, blogs, small and medium business websites. Although, it is focused on the needs of beginners more, pro-coders can also work with the platform, when developing websites for their customers. According to recent statistics, the number of live websites the system powers has now reached 210,030 and it keeps increasing with every passing year.

Webflow is a complex DIY website builder, which mostly targets professionals. It can be equally used by individual web developers and web agencies, who work on the creation of feature-rich projects for their clients. The system abounds in advanced design customization features, which allow starting small-to-large web projects for personal and business use. Awareness of programming basics is a must here, if you intend to launch a professional website with the system.

The foundation of the website builder dates back to 2012 yet the system has notably developed since that time to gain immense user popularity. Recent stats tells about 190,072 live websites the platform currently powers.

Thus, Mobirise and Webflow are both popular with users as they come with distinctive integrated features. Mobirise, however, mostly targets non-techies, while Webflow works best for professionals, providing a broad range of powerful tools and options. This is what makes it prevail over the competitor, especially in terms of functionality.

Mobirise vs Webflow: Which One Is Easier to Use?

Mobirise vs Webflow: Which One Is Easier to Use?

Mobirise. The website builder is one of the simplest web building tools available in the modern web design niche. It offers a simple, convenient and hassle-free sign up process, but get ready to download and install the system before working with it. This, however, is very simple and it takes a few minutes only to get started.

After the registration process, you’ll be redirected to the dashboard, which is intuitive, simple and easy-to-use. The interface of the service is appealing and understandable as well, no matter what your web design experience is. To get started with your project, you should pick up a suitable theme, expand the blocks panel to add and customize the required content blocks. What you should do further is edit the content of each block, integrate media elements, set block parameters. As soon as you are done with that, you can preview the result and then publish the ready-made project. This is easy, fast and simple for everyone.

Mobirise WYSIWYG editor

You won’t need any coding skills to work with the system – just pick and drop the elements as required to form your website layout. If you feel that your project requires deeper customization though, the system will provide you with the opportunity to integrate the Code Editor extension to personalize the existing content blocks or to create your personal HTML blocks in the manual mode from scratch.

If there are any nuances about the system you would like to clear out, go ahead to contact their support team. The software offers several options here. These include video tutorials, email, Help Section and user forums, which are quite informative and helpful, especially for newbies. There are multiple thematic branches and sections there, where users may come across information they are interested in, join the discussions and ask for third-party assistance to solve their system-related problems. Additionally, the website builder offers a convenient Search filter option, which helps cut down the amount of time a user needs to find the required info.

Webflow was created with requirements of web design pros in mind. Have a look at Webydo vs Webflow comparison, to see that this is one of the features common to both platforms. The software is web-based, but it’s more complicated and offers a sophisticated web design approach that implies the knowledge of coding skills. However, the system offers a quick and simple sign up process that can be completed in a few steps only.

When you get to the dashboard, though, you’ll discover that it is quite unusual and not that easy to understand right from the start. Whether you are a newbie or a web design pro, you will still need time to get used to the control panel of the system. It abounds in tools, sections, categories and elements needed to start a website. There is also an advanced HTML editor here, which lets you use advanced design customization options to create website layout.

Webflow drag-and-drop editor

The same is about the interface of the system. It’s not intuitive and easy at all – there is much to learn and explore here before proceeding to the website creation process. However, the interface is logically-structured, which somewhat simplifies the task.

As far as Webflow is quite a complicated and feature-laden website builder, professional assistance of the support team will definitely come in handy. Webflow university is the best destination for users looking for the system-related info.

Whether you wish to discover how to switch from Webflow to WordPress or need other data, you will certainly find the answers here. They are provided in video tutorials, multiple manuals and other quality materials available in the knowledge base of the system. What’s more, users can get access to a blog and a forum to search the required info there. Email and live chat assistance are available 24/7 so that each user could get immediate online help on time.

When it comes to the ease-of-use, Mobirise seems to be a simpler option. The system is meant for beginners and it doesn’t take much time to get used to it. It’s intuitive, simple and convenient. Webflow, however, may look a bit oversaturated with web design tools, categories and elements, but when you get used to the control panel, you’ll get more freedom of actions, while working on your further proiect development.

Mobirise vs Webflow: Design and Flexibility

Mobirise vs Webflow: Design and Flexibility

Mobirise and Webflow both make it possible to start different types of quality websites. They encompass distinctive integrated functionality, which does not compromise with convenience and intuitive web design approach. At the same time, the systems have many features that differ them from each other. Each of them comes with a certain set of tools and design customization options that affect users’ choice. To define the system, which complies with your needs most, have a look at the detailed overview of the main features of each of them now.


Mobirise doesn’t have an integrated eCommerce platform, but this doesn’t mean that you won’t be able to start a simple store with it. The system comprises a set of eCommerce-related content blocks you can pick and arrange to your liking. Some of them encompass shop, forms, user testimonials, image galleries, CTA buttons, Google maps etc. Just pick the shop blocks available in stock, add products, fill out their descriptions, specify prices and integrate the PayPal Shopping Cart extension to start selling online. This is how you will be able to manage the payments directly on the website for the enhanced shopping experience of your customers.

Webflow offers an integrated eCommerce engine. Whether you complete Webflow vs Squarespace comparison or just wish to analyze the eCommerce aspect of the system separately, you will finally conclude that the website builder comes with powerful eCommerce functionality that makes it possible to launch web stores with high end performance. No coding is needed to start eCommerce projects with the system, but if you have programming skills, you can use them to edit website codes.

Webflow ecommerce

With Webflow, you can customize and manage the integrated shopping cart, create and update product lists, categories and collections. Actually, you can create and sell physical and digital products as well as offer coupon codes and promotions. What’s interesting is the system has recently made it possible for web store owners to capture their customers’ info submitted during the checkout process. The system also offers convenient shipping and payment options to provide freedom of choice.

Speaking about eCommerce, Webflow is definitely on the top of the list. The website builder boasts a powerful web store development platform to let you go live with your small-to-large digital store. Mobirise cannot offer the same functionality yet it is possible to launch a simple store here out of corresponding content blocks.

Third-Party Integrations

Mobirise comes with several free extensions that can have a positive impact upon your website performance as well. These include Facebook social feed, Disqus, Dropdown Menu, Soundcloud, Cookies Alert, Twitter Feed, Google Analytics, PayPal, Progressive Web Applications, YouTube and Vimeo support etc. Their effective application allows enabling website comments, adjusting statistics settings, adding pop-out menus etc.

Webflow allows creating appealing and absolutely immersive Lightbox galleries out of CMS and eCommerce photos and videos. There is also an opportunity to integrate Lottie and After Effects systems, which make it possible to control the playback of vector animations via the application of system interactions. When working with the website builder, you can integrate custom HTML codes into the project’s footer and header and enable team cooperation feature, when installing an advanced Zapier tool. These are the features that help make your website engaging, interactive, visually appealing, professional and functional at a time.

As to external integrations, Webflow offers more advanced tools and widgets to add to your website. This helps you expand your project functionality with regard to the goals you set in advance. Mobirise also offers dozens of third-party apps to avail deeper project performance yet they still lag behind options offered by Webflow.

Special Features

Mobirise is a downloadable software, which means that it requires installation as well as hosting and domain choice. The latter fact may be somewhat complicated for newbies, but there are lots of hosting providers offering their services at reasonable cost out there. The dashboard of the system is easy and it comes with a WYSIWYG editor that makes the process of website creation hassle-free and convenient.

A notable highlight of the website builder is its AMP feature. The Accelerated Mobile Pages website builder is the open-source tool, which allows boosting the performance of mobile websites that are displayed and function great on all the devices and platforms. The AMP Website Builder ensures smooth and fast project loading on mobile and desktop devices, effective SEO promotion, availability of templates etc. What’s important, it does not require any coding skills, which means that the process of using it is quick and super-easy for everyone.

Webflow is similar to the CMS in terms of functionality, although, it’s still somewhat simpler than the majority of other well-known Webflow alternatives. This is a developer-focused platform, the feature set of which is enough to create even complicated projects. The system comes with HTML/CSS editing features, advanced design customization tools, powerful integration and blogging options.

Webflow blogging

Mobirise and Webflow both have distinctive features that make each system stand out from the crowd. Mobirise has a more versatile feature set as the system is mostly oriented in first-timers. Webflow, in its turn, provides more limited functionality yet it is more powerful as compared to its opponent.

Template Editing

Mobirise does not offer standard templates as opposed to multiple typical systems. There are no pre-designed themes here yet the system offers a collection of ready-made customizable content blocks users may choose with regard to their needs. These blocks are also known as themes and they are available in free and paid versions. This eliminates the need to create more complicated templates from scratch.

Currently, the website builder offers over 4000 content blocks available in 5 free and more than 100 premium HTML designs as well as in over 300 home page themes. The most popular and widely-used blocks include images & videos, features, data tables & pricing tables, sliders, lightbox galleries, tabs & accordions, call-to-action, articles, counters, countdowns, Google maps, social blocks, testimonials, footers, timelines and more. All Mobirise templates are based on Bootstrap 4 technology – a powerful framework that contributes to user mobile experience.

Webflow template collection is rich and impressive. Currently, the website builder encompasses over 200 high quality designs and this number keeps growing with every passing year. Not all the templates are paid – you can choose from around 30 themes that are offered for free. The cost of paid designs ranges between $24 and $79 depending upon the type of template, niche it belongs to and complexity. Mind that the difference between standard and premium designs is not that obvious – all the templates are worth the attention.

Webflow free template

It’s possible to select several template versions for each website page, including About Us, Contacts, Reviews, Services and many more. Preview option allows seeing the template in details before making the choice. Finally, there is a blank canvas you can choose and customize from scratch to get an absolutely unique and personalized design that matches your website specialization.

As to the design aspect, Webflow also has much more to offer. While Mobirise doesn’t have a standard template collection and implies the use of ready-made content blocks, Webflow comes with an impressive set of designs that are completely customizable, responsive and professional.

Mobirise vs Webflow: General Pricing Comparison

Mobirise vs Webflow: General Pricing Comparison

Mobirise is the offline-based software, which is absolutely free to download and install. You just need to register with the system to get access to its functionality. However, get ready to invest into domain name and hosting. Additionally, you may consider it necessary to get some of the extensions the system offers to boost your website performance. To get them, reach the extensions page of the platform, where you will find 72 premium themes. Each of them can be purchased for $49.

Additionally, you get access to several paid extensions (BlockPack for AMP, BlockPack for M4, Lazy Load, PWA, Popup Builder, Form Builder, WOW Slider, Icons, Code Editor, PayPal Shopping Cart etc.), the cost of which ranges between $39 and $99. Mind that when you pick one of these extensions, you’ll be redirected to the page with the Website Builder Kit available at $99/year. The Kit encompasses all the above listed extensions all-in-one pack.

The website builder has a budget refund offer that lasts during 14 days since the moment of purchase.

Webflow pricing policy is another highlight of the website builder. Wix vs Webflow comparison, for example, reveals the fact that it’s possible to use the system absolutely for free. Mind, however, that in this case, your web design actions will still be limited by the subdomain of the service, availability of the ad banner, no code exporting feature etc. The free plan is never expiring and it works well for improving your web design skills as well as for exploring the system.

As to the paid subscriptions, Webflow has quite an extensive range of options. The system offers “Site” and “Account” plans, which, in their turn, are also subdivided into several other groups. Have a look at the detailed plan overview below.

Site Plans include:

  • Basic – $12/mo (a worthy solution for simple websites that don’t imply CMS use) – 500 form submissions, free SSL certificate and domain connection, CDN availability etc.
  • CMS – $16/mo (works great for blogs and other content-driven web projects) – site search, 1000 form submissions, 2000 CMS items, limited CMS API, 3 content editors.
  • Business – $36/mo (perfect solution for high traffic marketing projects or full-featured blogs) – full CMS API, advanced global CDN, unlimited form submissions, 10 content editors etc.

eCommerce plans, correspondingly, encompass:

  • Standard – $29 (best for new businesses that need web promotion) – features of the CMS plan plus custom checkout and shopping cart, a 2% transaction fee, email customization, integrated CMS for blogs.
  • Plus – $74 (works great for larger businesses, which imply extra features) – all features of the Business plan plus unbranded emails, 10 staff accounts, zero transaction fee.
  • Advanced – $212 (perfect option for subscribers, who intend to scale and reach new heights for their web-based businesses) – all features of the Business plan plus 15 staff accounts, unlimited yearly sales volumes etc.

Account plans are divided into two types as well. These include Individual and Team subscriptions.

Individual plans are as follows:

  • Free – $0 (involve a pack required to get started with Webflow) – client billing option, 2 projects, free staging.
  • Lite – $16 (offers exporting website code and unlocking extra pages for your unhosted projects) – code export, 10 projects, unlimited project transfers, enhanced staging.
  • Pro – $35 (ideal solution for web developers and freelancers, who require more projects and look for premium options) – White Labeling, site password protection, unlimited projects.

As to the Team Plans, these are as follows:

  • Team – $35 per person (lets you make use of team collaboration options and shared website access) – all Pro plan features along with code export, client billing option, enhanced staging, team dashboard etc.
  • Enterprise – the cost is individually discussed with the system experts (this especially concerns the teams that involve over 25 teams) – all features of the Team plan plus team dashboard, unlimited projects, site password protection, White Labeling etc.

What’s more, the system offers client billing solution to freelancers that lets them use the website builder at no cost at all. This service means that a user won’t have to pay for working with the website builder, but will have to discuss the cost of using the tool directly with a client.

As to the cost aspect, Webflow offers much more extensive opportunities as compared to Mobirise. The website builder has a free never-expiring plan, but it also grants an impressive freedom of choice, when it comes to upgrading to paid subscriptions. The latter include two groups of plans, which are correspondingly subdivided into smaller groups based on the terms and options provided.

Mobirise vs Webflow: Which One Is the Best for SEO?

Mobirise vs Webflow: Which One Is the Best for SEO?

Mobirise doesn’t have standard SEO settings yet it integrates with Google Analytics. This helps track website statistics and fix the bugs (if any) to boost your project promotion efficacy. The website builder also comes with a set of adjustable SEO settings that let you fill out major parameters of correct Search Engine Optimization.

Webflow is a SEO-friendly website builder, which allows optimizing web projects for the search engines. To complete the process, you should reach the corresponding SEO section of the system’s dashboard to fill out the fields available there. Thus, users have an opportunity to specify titles, descriptions, keywords and ALT tags for images. Webflow also generates sitemaps for websites launched with it in the automated mode.

Webflow seo

When it comes to SEO, Webflow definitely has much more to offer. Apart from the opportunity to fill out standard SEO settings, users can access other options that ensure more effective optimization of web projects. Mobirise cannot provide the same SEO advantages.

Key Differences Between Mobirise and Webflow

Ease of Use:Mobirise is one of the simplest offline website builders that initially targets non-techies. The system offers intuitive web design approach that ensures easy, fast and convenient web creation.Webflow is a complex DIY website builder. It has distinguished itself due to its advanced functionality and impressive design customization tools. This is what makes the system similar to modern CMS. It takes time and skills to master it.
Functionality:The website builder is block-based, which means that it offers thousands of content blocks users may choose from to create their project structure and layout. It comes with Bootstrap 4 support, which ensures quality mobile browsing experience. It also grants access to numerous third-party integrations to boost your project performance.The platform comes with distinctive integrated functionality provided out of the box. It is possible to customize a website via code editing here. Additionally, the website builder is known for its powerful integration options that allow starting different types of simple and complex web projects.
Design:Mobirise does not offer standard templates yet it makes it possible to create unique themes out of content blocks available in stock. Additionally, you can opt for paid extensions, themes and the all-in-one Mobirise Kit, which includes all the available designs.Webflow includes a collection of templates that encompasses over 200 responsive and customizable designs. They are free and paid and there is an opportunity to select a blank theme to customize it from scratch.
eCommerce:The website builder doesn’t have a built-in eCommerce engine provided by default. Instead, you can start a simple web store by using a PayPal Shopping Cart extension along with other available niche integrations.The system allows starting and managing small and medium web stores. It comes with a feature-laden integrated eCommerce engine, which grants access to multiple niche features and tools.
Blogging:Mobirise doesn’t have a blogging engine. There is still access to blog-related extensions and blocks you can pick to start a blog.Webflow has a powerful blogging engine. This makes it possible to connect a blog to any project launched with the system.
Small Business:To start a small business website with Mobirise, you should select suitable extensions and content blocks to create a project with regard to its niche specialization.The website builder can be used to launch and run small business projects, including those meant for blogging and eCommerce.
Pricing:The website builder is free to download, install and use. However, you’ll need to invest into hosting/domain name, third-party extensions and themes. Their cost ranges between $39 and $99.Webflow offers a free subscription that comes with a set of limitations. There are also two groups of paid plans – Site and Account – that also fall into smaller groups. The cost of paid plans starts from $12/mo.
SEO:Mobirise integrates with Google Analytics and comes with a set of adjustable standard SEO settings.The system delivers a standard pack of basic SEO settings. It is possible to fill out the major parameters here for separate web pages and for the entire website. The system offers API access and it automatically generates the sitemap for your website.
Customer Support:Video tutorials and guides, email support, User Forums, Help Section, Search filter option.Extensive knowledge base, email, blog, forum, video tutorials, Webflow University, live chat.

Comparison Conclusion: Which One Is Better?

Whether it comes to choosing between Adobe Muse and Webflow or Mobirise and Webflow, users may be somewhat confused. This is because the platforms are feature-laden and cover a broad spectrum of web design needs. However, Mobirise and Webflow utilize different approaches to the process of website development. Here is why.

Mobirise – is a free offline-based software that has to be downloaded and installed before proceeding to the web design process. The website builder was launched with the needs and skills of first-timers in mind and it does not require any coding skills to get started.

Webflow – is a full-featured web-based website builder, the area of specialization and complexity of which center around the requirements of web design experts. The website builder comes with a rich selection of templates, powerful integration and code editing options, multiple web editing tools and other high end features that wpr great for professionals and design agencies.

Which service is still a better choice and for whom? Having analyzed all the features and aspects of both website builders, we have come to the conclusion that Webflow is definitely on the top of the list. The system has much to offer to professionals, but it can also be mastered by those users, who don’t have rich web design experience yet wish to launch a worthy project.

Mobirise vs Webflow: Which Is Better?
  • Offline website builder
  • Free to download and install
  • Integrable content blocks
  • Third-party extensions and themes
Mobirise vs Webflow: Which Is Better?
  • Feature-rich cloud website builder
  • Targets web design experts
  • Advanced design options
  • Enhanced code editing tools

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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