Opening a restaurant is a challenging and time-taking process that requires thorough preparation and planning. The same is about launching a restaurant website from scratch. With so many web building tools available out there, this process doesn’t seem to be a problem… until you actually proceed to it. There are many challenges waiting for you on this way. The less knowledge you have – the more problems you will encounter. This is where a niche website builder will come in handy to you – the one like Let’sEat.
Let’sEat is a specialized website builder, which allows creating a full-fledged restaurant website in less than no time and with no hassle associated with the web building process. The website builder has been one of the popular services in its niche for a while and it still remains the one, which actually deserves the attention of restaurant and cafe owners, who have no technical knowledge and web design skills at all.
The system is simple, fast and effective. It is quite understandable from the very first sight and offers functionality, which is required to build a quality restaurant website, which will become the visiting card of your business. At the same time, the functionality of the website builder lags behind its major niche competitors. So, let’s take a closer look at its feature set to see whether it’s really worth the attention.
1. Ease of Use
Let’sEat is simple enough to be understood and used by newbies. From the very first moment you get into the admin panel, you understand how to use the system and can proceed to your website development. The system comes with a simple, intuitive and well-structured interface. It is user-friendly enough to be understood by people, who have no web design background at all.
For all those users, who have never worked with web building tools before, the system offers an inbuilt setup wizard, which will guide you through the whole process of website creation, allowing you to add the basic information about your website.
No coding is required here, but if you are aware of coding aspects and wish to give your website unique design, you can take advantage of the custom HTML/CSS feature. Keep in mind, though, that there is no opportunity to edit the initial website code. This can hardly be considered a drawback for newbies, who don’t need this feature at all.
2. Feature Set and Flexibility
Let’sEat is not that industry-specific, but its feature set is enough to create and publish a decent restaurant website builder. The system comes with a simple and convenient dashboard, where you can find all the website settings that are logically structured to be used to the advantage when needed. Some of the niche-specific features the website builder can boast are as follows:
- Menu Builder. This is the section, where you can design your own restaurant or cafe menu specific for your business. The menu is detailed and includes dishes and beverages along with their descriptions and price specification. This is a great way to help your visitors find out more about the dishes offered in your restaurant and order those they are interested in.
- Coupon Generator. If you are going to offer your potential and existing customers discount coupons, this option will certainly come in handy to you. This is where you can design printable online coupons to boost your sales and attract prospective clients.
- Calendar. This feature allows posting upcoming events and important info about different occasions. By creating the events in the calendar, you keep your customers aware of them. This is how they can effectively plan their schedule to visit your restaurant.
- Marketplace. Let’sEat Marketplace offers a collection of useful third-party applications to enhance your restaurant website performance and keep customers satisfied. These apps are subdivided into categories to simplify the search. These are Online Ordering, Reservations, Job Management, Email Marketing, Social Media and Other. The apps can be easily integrated into your own restaurant website from other websites without the need to copy and paste the codes. There are also excellent marketing tools here to complement your restaurant online and offline.
In fact, the platform has few native restaurant-related applications. Most of the industry-specific apps are being provided by their partners in the industry, such as Guestful, EatStreet, SeatMe and others.
Statistics section is also available here, but it is quite primitive as well. What you can do here is track the amount of unique visitors, mobile traffic, top referral sources and the number of web page views, not more.
|Number of Themes:||45|
|Free Themes:||✔ YES|
|Responsive Design:||✘ NO|
|Sort by Industry:||✘ NO|
|CSS Code Editing:||✘ NO|
Let’sEat offers 45 readymade templates, the quality of which, however, is mediocre. The themes look outdated and too similar to give websites created with the system personalized look. There’s only one layout presented in different styles (fonts, background, color etc.). Thus, whatever template you will go for, your website will still look similar to those built by other users. Fortunately, the system allows users to tweak CSS/HTML (this feature is only available to Pro users). Themes are not responsive, which is a notable disadvantage nowadays.
The drag-and-drop feature allows changing the chosen template, but the process does not go further than editing the website background/font color. The system functionality is too primitive as compared to the powerful niche competitors.
Apart from the standard design editor, Let’sEat also offers Mobile Design feature. It allows matching the look and functionality of a mobile website version to that of your restaurant’s branding by adjusting the settings. When you get a deeper insight into it, though, you will realize that the process of design customization goes down to the color scheme editing only. When it comes to design, there is certainly much to be improved here.
4. Customer Support
Let’sEat customer support is insufficient for a newbie. There is a Help Desk, where you can find informative how-to articles, providing general information on using the system. It’s also possible to get in touch with the support team of the service by email. No live chat or phone communication is available here, which is a serious drawback for non-techies.
5. Pricing Policy
Let’sEat doesn’t have a free plan. Instead, it offers a paid Pro package, the cost of which constitutes $10/mo or $99/year. This plan comes with a free 2-week trial period, which unlocks the entire functionality of the service to enable a user to test the system to the advantage.
Let’sEat looks outdated as compared to its major niche competitors. It lacks functionality and business-specific features that are a must for websites of this type nowadays. Templates are of poor quality as well. They are similar in design, while the amount of customization tools is insufficient to give them personalized look. What’s more, the templates are not responsive, which is a notable drawback for a restaurant website. The system doesn’t have a visual editor allowing to track the changes made at the website. This may pose problems to non-tech-savvy users, who need to take full control of all the steps of the web creation process.
Let’sEat is a neat, well-structured website builder that caters to the needs of restaurant owners, who want to set up and maintain a business website on their own. It is easy, fast and effective. The system comes with a template gallery and set of customization tools to give a website unique look and proper functionality. These features, however, are not enough to reach the goal. The templates are not responsive and they look too similar to ensure unique design of your restaurant website.
To sum it up, Let’sEat may work well for common restaurant websites, but it will hardly make your website stand out from the crowd. The set of features the system offers make it similar to universal website builders, while the lack of niche-specific features make it a bit outdated. To cater to the needs of users, the system requires flexibility and functionality enhancement.