Let’sEat – is a specialized website builder, which sees its mission in the development of full-featured restaurant websites. The system was founded in 2008 in Portland, Oregon, and is mainly geared towards the needs of newbies, who intend to start their restaurant business, but it will also work well for web design pros, who have the experience of working with such projects.
Starting websites with Let’sEat does not take much time and does not require any coding skills or preliminary web design background. This is one of the undeniable advantages of the system, which drives the attention of users, who own cafes/restaurants and wish to establish web presence for their businesses. Let’sEat currently empowers over 15000 websites around the globe and this number keeps growing with every passing month.
What differs the website builder from lots of other website builders? Actually, this is the one-size-fits-all platform that has one focus in mind – creation of restaurant websites. Thus, all the features the system offers are prioritized with regard to the niche requirements, while the system itself is quite understandable and easy-to-use.
Are you interested to find out more about the website builder and discover the reasons and parameters that make it stand out from the crowd? That’s exactly what we are going to do right away. So, let’s get started!
1. Ease of Use
Let’sEat is a simple yet functional website builder made for restaurant owners, who face the everyday need to update their menus on the go and offer multiple services to clients. It goes without saying that the prevailing amount of these people are not HTMl/CSS experts and, thus, cannot use advanced coding knowledge of design high end websites. Thus, the website builder implies a slight learning curve, with all the features being at hand here.
The very process of registration is quick, simple and understandable for everyone. Just provide your login and pass details to be redirected to the system dashboard. You don’t need much time to get used to it as all the elements and features are available all in one place here. This makes it possible to learn the administrative panel almost at first sight here to be able to proceed to further website creation process.
The system comes with a logically-structured, simple and intuitive interface that ensures easy navigation. It is user-friendly and simple even to those users, who have never worked with website builders before. Let’sEat will surprise you with the integrated setup wizard that will guide you through all the stages of the website development process, granting access to the general system-related information and must-have features.
As mentioned above, Let’sEat does not imply the use of coding skills, but if you are a programming expert, you can give your restaurant website unique and personalized design via integrating HTML/CSS codes. Mind, however, that the website builder does not allow editing initial website codes. That’s not a problem for first-timers, but this may be a challenge for users, who would like to work with code editing.
2. Features & Flexibility
As a niche-specific website builder, Let’sEat works great for the development of all projects belonging to the food industry. These include websites for restaurants, cafes, diners, taverns and bars, hotels and even food trucks/carts. Everything depends upon the type of business you run and the feature-set you would like it to include.
Due to the convenient and well-structured dashboard, Let’sEat grants quick and easy access to all the settings, tools and parameters needed for the creation of a feature-laden food industry project. Let’s have a look at the most crucial features the website builder unveils to each and every user.
- Menu Builder
- Coupon Generator
- Statistics Section
- Custom Domain
- Third-Party Integrations
- Online Ordering
- Email Marketing
- Social Media Integrations
- Satisfaction Surveys
- Multilanguage Availability
- Online Reservations
This is the section, where you can design your own restaurant or cafe menu specific for your business. The menu is detailed and includes dishes and beverages along with their descriptions and price specification. This is a great way to help your visitors find out more about the dishes offered in your restaurant and order those they are interested in.
If you are going to offer your potential and existing customers discount coupons, this option will certainly come in handy to you. This is where you can design printable online coupons to boost your sales and attract prospective clients.
This feature allows posting upcoming events and important info about different occasions. By creating the events in the calendar, you keep your customers aware of them. This is how they can effectively plan their schedule to visit your restaurant.
Let’sEat Marketplace offers a collection of useful third-party applications to enhance your restaurant website performance and keep customers satisfied. These apps are subdivided into categories to simplify the search. These are Online Ordering, Reservations, Job Management, Email Marketing, Social Media and Other. The apps can be easily integrated into your own restaurant website from other websites without the need to copy and paste the codes.
There are also excellent marketing tools here to complement your restaurant online and offline. In fact, the platform has few native restaurant-related applications. Most of the industry-specific apps are being provided by their partners in the industry, such as Guestful, EatStreet, SeatMe and others.
Statistics access is also available in the system’s dashboard, but it is quite primitive as well. What you can do here is track the amount of unique visitors, mobile traffic, top referral sources and the number of web page views, not more.
If you already own a website with a custom domain name, you can use it, while signing up for Let’sEat. Custom domain connection feature makes it possible to keep the target audience interest in your services engaged, while browsing your new website.
Apart from the extensie Marketplace integrations, Let’sEat allows for adding a number of other free and paid third-party apps that have serious impact upon the system performance. Thus, a user can add a slideshow gallery to the website to present the dishes included into the menu in the most favorable light. It’s also possible to integrate Google Maps to let users quickly find the location of the restaurant/cafe and correct directions to it.
Let’sEat partners with OpenDining service, which makes it possible for website visitors to place orders online through this system. It takes a few minutes only to integrate the OpenDining widget into your project to enable this feature, which is a must-have for all food-related projects.
The website builder takes care of timely user notifications about their services, special features and updates. This is done through the email marketing option, which allows sending newsletters to those users, who have subscribed for them.
Let’sEat is known for its extensive social media integration options. The website builder allows using social media networks as an effective tool of interacting with customers. With the website builder, adding these and other social media sources is fast and easy.
The website builder additionally allows posting satisfaction surveys to let other users know about their experience of visiting a certain restaurant or cafe, for example. The more positive reviews and surveys the website (and, correspondingly, the restaurant) has, the higher the chances to build a rich customer base and boost satisfaction/loyalty rate are.
The website builder is available in several language localizations. To be precise, you can browse the system in the following languages: English, French, and Spanish. Users in the UK, Canada, Australia and other countries can also localize the links (or even completely change them) to match the vocabulary of the area they reside in.
Customers can place online reservations due to the system’s partnership with the following services: OpenTable, Rez by UrbanSpoon, ReservationGenie, and SeatMe. Integration of these widgets is easy, quick and understandable for everyone, while the result is worth that.
|Number of Themes:||45|
|Free Themes:||✔ YES|
|Responsive Design:||✘ NO|
|Sort by Industry:||✘ NO|
|CSS Code Editing:||✘ NO|
Let’sEat design collection is not that rich and the quality of themes is quite mediocre. They are too similar to create personalized website design. Actually, there is only one layout presented in different styles (fonts, background, color etc.). Thus, whatever template you will go for, your website will still look similar to those built by other users. Fortunately, the system allows users to tweak CSS/HTML (this feature is only available to Pro users).
The good news, though, is that all the templates are mobile responsive by default. The website builder offers over 40 designs, which are specially developed with food industry focus in mind.
There is no need to start a project from scratch as all the templates come with pre-designed content you can further customize with regard to your business needs. There is even a possibility to upload your restaurant logo directly to the website, if you have the one, of course. If you don’t, the system lets you design your website logo from scratch or choose one of the available stock variants.
The website builder makes it possible to customize the major website elements, including logo, color palette, style, fonts, background etc. There are dozens of trendy fonts you can choose from, when working on your project customization.
The drag-and-drop feature allows changing the chosen template, but the process does not go further than editing the website background/font color. The system functionality is too primitive as compared to the powerful niche competitors.
Apart from the standard design editor, Let’sEat also offers Mobile Design feature. It allows matching the look and functionality of a mobile website version to that of your restaurant’s branding by adjusting the settings. When you get a deeper insight into it, though, you will realize that the process of design customization goes down to the color scheme editing only. When it comes to design, there is certainly much to be improved here.
4. Customer Support
Let’sEat customer support is insufficient for a newbie. There is a Help Desk, where you can find informative how-to articles, providing general information on using the system. It’s also possible to get in touch with the support team of the service by email. No live chat or phone communication is available here, which is a serious drawback for non-techies.
5. Pricing Policy
Let’sEat doesn’t have a free plan. Instead, the website builder offers a paid Pro package, the cost of which constitutes $10/mo or $99/year. This plan comes with a free 2-week trial period, which unlocks the entire functionality of the service to enable a user to test the system to the advantage. Mind, however, that the website builder does not currently accept new user registrations.
6. Pros and Cons
Let’sEat is a niche website builder, which has its pros and cons that affect its performance. Thus, each user, who is going to start a website with the system, should be aware of all the merits and demerits he/she many encounter, while working with the platform. It’s high time to enlist them below.
| ✔ Strong food industry focus;|
✔ Niche-specific features and tools;
✔ Responsive designs;
✔ Affordable pricing;
✔ Let’sEat Marketplace;
✔ Extensive choice of add-ons.
| ✘ Limited template collection, poor design customization and editing options;|
✘ Outdated and similar themes;
✘ Lack of functionality and flexibility;
✘ No free plan;
✘ Absence of the visual editor;
✘ Poor customer support;
✘ No new signups allowed.
Let’sEat is a neat, well-structured website builder that caters to the needs of restaurant owners, who want to set up and maintain a business website on their own. It is easy, fast and effective. The system comes with a template gallery and set of customization tools to give a website unique look and proper functionality. These features, however, are not enough to reach the goal. The templates are not responsive and they look too similar to ensure unique design of your restaurant website.
To sum it up, Let’sEat may work well for common restaurant websites, but it will hardly make your website stand out from the crowd. The set of features the system offers make it similar to universal website builders, while the lack of niche-specific features make it a bit outdated. To cater to the needs of users, the system requires flexibility and functionality enhancement. What’s more, the system currently does not accept new sign ups, which poses a problem for those users, who wish to start a restaurant website of their own. As a result, they will just switch to one of the system’s competitors, like Wix, for example.