Just like opening a restaurant, building a restaurant website requires thorough planning and knowing your target customer. While it’s impossible to construct a building without hiring a team of professionals, it’s possible to set up a full-featured restaurant website without technical knowledge. As you may have guessed, today we’re talking about specialized restaurant website builders, namely Let’sEat.
Let’sEat is one of the leading players in its niche. It’s simple, fast and effective. Let’s take a closer look at its feature set to see whether there’s a real difference between versatile and industry-specific platforms.
#1 Ease of Use
Let’sEat keeps things simple. Its interface is very user-friendly and well-structured. It has an inbuilt setup wizard that will guide you through the whole process of website creation. No coding required, unless you decide to take advantage of the Custom HTML/CSS feature.
#2 Feature Set and Flexibility
Frankly speaking, I expected it to be more industry-specific. That’s not to say it’s bad. Their feature set is decent and will certainly help you design and publish a nice-looking restaurant website, but you should realize that 98% of the Let’sEat features can be found in many other, ‘versatile’ website builders.
In terms of the industry-specific features, Let’sEat offers the following options:
- Coupon generator.
- Menu builder.
- Online ordering.
- Let’sEat Marketplace: a collection of third-party apps (reservations, online ordering, job management, email marketing, social media and surveys).
In fact, the platform has few native restaurant-related applications. Most of the industry-specific apps are being provided by their partners in the industry, such as Guestful, EatStreet, SeatMe and others.
Let’sEat themes are mediocre. They look like they were built in the late 1990s or early 2000. There’s only one layout presented in different styles (fonts, background, color etc.). Fortunately, the system allows users to tweak CSS/HTML (this feature is only available to Pro users). From a non-tech-savvy user perspective, these designs are also customizable to a certain extent. Specifically, users can perform the following operations without coding:
- Change background image.
- Upload a logotype and favicon.
- Configure font settings.
Designs are definitely something they could improve.
#4 Customer Support
There’s a Help Desk comprised of how-to articles and email support. No phone/live chat support, even for Pro users.
#5 Pricing Policy
Let’sEat has two plans: a free, ad-supported version that offers enough tools to put up a simple online menu, and Pro package ($99 billed annually or $10/mo). The premium plan unlocks such features as separate logins for employees, customizable mobile website, Facebook menu page integration etc.
Let’sEat could have more business-specific features, to my mind. Their templates are outdated.
Let’sEat Review: Conclusion
Let’sEat is a neat, well-structured site builder that caters to restaurant owners who want to set up and maintain a business website themselves. I think it could be more flexible and modern. All in all, the platform doesn’t differ dramatically from what other non-specialized site builders offer.