Landingi vs Instapage: Which Is Better?

Landingi and Instapage are two quality cloud website builders that focus on the same process – landing page creation. The systems work quite well for all types of users, featuring simplicity, convenience and intuitive web design approach.

No programming proficiency is required to launch projects with them yet each platform has its own peculiarities, highlights, toolsets and distinctions.

Landingi – is an online landing page and lightbox builder, which is mostly geared towards the needs and requirements of marketers, agencies, entrepreneurs and online merchants. The system comes with integrated drag-and-drop functionality, multiple lead generation tools, automated A/B testing optio etc.

Instapage – is a platform, which meets the needs and web design expectations of web merchants and entrepreneurs willing to enhance their business popularity. The system works great for starting promo campaigns, managing marketing projects etc.

Landingi and Instapage are both used with the same purpose – landing page development and customization. Each system, however, has its special features and tools that distinguish it from the competitor. Which of them is worth user attention most? Which option is more preferable for landing page creation and why? To figure that out, let’s proceed to the detailed comparison of website builders now.

Landingi vs Instapage: What Real Users Say?

Landingi users are generally satisfied with the service. Capterra reviews mostly claim that this is one of the simplest DIY landing page builders that works great for marketing campaigns and business projects. The editor is pixel perfect and responsive, letting users add custom codes for greater flexibility and enhanced performance. Around 83% of Trustpilot reviewers give Landingi the 5-star rating, stating that the platform is cost-effective and absolutely supportive. At the same time, users agree on the fact that the system has certain limitations in terms of design implementation and customizability.

Instapage reviews differ as well based on user experience. Trustpilot software reviewers have certain complaints as to the customer support quality. Positive reviews, however, prevail over negative ones as most users consider the landing page builder easy to work with due to the intuitive drag-and-drop editor, several publishing options and efficient support service. Trustradius subscribers support the idea that Instapage is easy to set up and use for all types of landing pages. It’s simple to process and edit content with it and complete marketing analysis, although, some improvement could be made to customer support and SEO optimization.

They say, many men-many minds. Opinions really differ. To make the unbiased decision regarding the most effective and full-featured platform for professional landing page creation, let’s try to independently analyze them.

Landingi vs Instapage: General Overview

Landingi vs Instapage: General Overview

Landingi is a system, which focuses exclusively on landing page/lightbox creation. It comes with hundreds of customizable layouts, dozens of third-party integrations and tools to fit various eCommerce and business niches.

What’s important, no coding proficiency is required to work with the system. This is what makes it a good choice for users with diverse web design expertise rates – both beginners and professionals.

The foundation of the system dates back to 2013. Since that time, Landingi has been successfully used to start over 67,454 landing pages. The number of live websites started with the platform now constitutes 41,968 projects.

Instapage is a popular modern landing page builder, which targets online merchants, entrepreneurs and agencies, intending to launch quality projects to enhance their business performance. The website builder does not imply programming knowledge, which makes it easy to use for newbies and web design experts. It delivers powerful integrations, multiple templates and design customization tools to start high end landing pages.

Founded in 2012, Instapage has gained extensive popularity with users around the globe. Currently, it has been used to launch over 55,009 projects, while the amount of active landing pages now constitutes 16,318 websites.

Founded in 2012, Instapage has gained extensive popularity with users around the globe. Currently, it has been used to launch over 58,063 projects, while the amount of active landing pages now constitutes 13,648 websites.

To sum it up, both website builders are used to launch, manage, customize and promote quality landing pages. The systems deliver extensive website management options and are full-featured enough to start a landing page to fit your business niche. They target diverse user types and don’t require coding awareness.

Landingi vs Instapage: Which One Is Easier to Use?

Landingi vs Instapage: Which One Is Easier to Use?

Landingi is a simple landing page builder, which can be used by people with diverse web design backgrounds. It is a nice pick for online merchants, independent entrepreneurs, marketing agencies that have an intention to drive new leads, promote their businesses, manage effective marketing campaigns etc.

Landingi Main

The website builder offers an intuitive approach to the process of landing page creation. The sign up process is easy and quick as the system provides simple guidelines on how to complete all the steps properly. Along with providing your personal info, you will be asked to specify your web design background (beginner, intermediate or expert).

This will let the platform customize the dashboard with regard to your knowledge and skills to simplify the web design process for you. Newbies will also be offered to watch a short and comprehensive video guide to get started with ease.

Landingi customer support service is a quality one. There is an extensive Help Center here that covers all the baseline user inquiries. Additionally, there is an opportunity to use email and Live Chat assistance to get in touch with the system’s team members. Video tutorials and manuals will contribute to the ease of mastering the platform as well.

Instapage is quite an easy landing page builder, which also works well for beginners and web design pros. There is an integrated drag-and-drop editor here, multiple customizable layouts to fit various niches, lots of tools and features for quality landing page creation. The system is a nice pick for online merchants and business owners, who pursue an objective to boost their sales amount, conversion rates and profit.

Instapage Main

The website builder does not require coding skills, which contributes to the ease of mastering it. You can start any landing page from scratch, using multiple tools and features the system offers. Instapage grants access to multiple templates, design customization tools, integrations, built-in apps.

There is also an extensive selection of content blocks you can pick and arrange to your liking when starting a landing page. An intuitive drag-and-drop editor will help you get used to the web design process, making it easy, fast and hassle-free for everyone.

The customer support service of the website builder is quite helpful and informative. There is a rich Knowledge Base and informative blog here. Users can also get access to the ticketing system, video guides and live tutorials that are really helpful, when it comes to mastering the platform. Unlike Landingi, the website builder does not have phone or live support, which is one of the system’s demerits.

As to the ease of use, both website builders are simple, intuitive and easy to work with. They do not require coding proficiency, which makes them a nice pick even for beginners. They also ensure quality customer support to simplify the system application. However, Instapage lacks live chat and phone assistance, which is a notable demerit for most users.

Landingi vs Instapage: Design and Flexibility

Landingi vs Instapage: Design and Flexibility

Landingi and Instapage come with distinctive integrated functionality that lets you create a unique landing page design and customize it with regard to your needs. The systems also abound in marketing and website promotion features that let you start high end projects to fit your niche specialization.

At the same time, each system has a set of features and tools that make it stand out from the crowd. To find out the system which works best for your landing page creation, it makes sense to compare the main functionality and design aspects of each platform. Let’s do that right away.


Landingi dashboard may seem complicated for beginners yet it comes with integrated drag-and-drop functionality. It’s just that you need to get used to switching between screens during the website customization process.

Landingi Dashboard

When you get access to the dashboard, you will have an opportunity to use various options. The Landingi dashboard includes a landing page builder itself, a lead management section with marketing tools, integrations, reporting and analytic tools as well as general account settings. Whatever actions you plan to make, you will surely find a suitable solution here.

Instapage has quite a simple dashboard that does not attract user attention a lot. At the same time, the available tools are more than enough to help you get started with ease and to keep working on further project development/maintenance.

Instapage Dashboard

The dashboard provides general user info, current subscription status, special account options, team management tools etc. As far as Instapage allows for Google Ads integration, the software makes it possible to automatically import advertisements directly to the system dashboard. This lets you receive a Postclick score (a kind of a ratio between the amount of personalized experiences and ads).

To sum it up, Landingi has a more visually-appealing and easy-to-understand dashboard. There is nothing to explore and learn here – all the tools and sections are in their places. Instapage, in its turn, includes more complicated features in addition to extra functionality. This obviously requires more precise attention and time to get started with a new project.

Website Editor

Landingi editing features are quite understandable and simple as well. The website editor itself is presented as a drag-and-drop tool with the opportunity of project customization with no programming background at all. This is where you can easily add and edit the required elements, including online forms, images, texts, media files etc.

Landingi Editor

The very process of website creation does not take much time with Landingi. Having named your project, you will further be redirected to the editor to create page layout/structure as well as to rearrange, remove and replace the selected elements.

The next step is choosing a template. Fortunately, the system has several hundreds of themes to pick from with regard to your project type and specialization.

Finally, you can proceed to design customization, using a range of page elements (sections, buttons, forms, images, icons, videos, countdowns and more). Any of them can be edited (copied, duplicated, removed etc.) using the available toolset. Mind that you won’t be able to add and manage sections with Landingi as the system allows working with elements only.

By the way, if you wish your landing page to be displayed equally well on mobile and desktop devices, the integrated mobile editor lets you do that with ease. Reach the dashboard to switch between smartphone and desktop screens to make the edits, save the page and view it on any device you use.

Before final landing page publication, you can preview the result and connect a domain name to your project to go live.

Instapage drag-and-drop editor is simple and robust, ensuring a user-friendly website customization process. This is the place to arrange elements on a page, move them with regard to the available grids and markers etc.

Instapage Editor

The software generally ensures complete creativity and freedom of design customization yet this also requires a sense of style and awareness of web design basics. It will be quite complicated for a beginner to get started here and it will definitely take much effort/time.

The builder has distinguished itself as a functional system that lets you create landing pages out of multiple content blocks. There are many of them here to choose from. The most popular ones include galleries, CTA blocks, lines, headers, footers, buttons, circles, timers etc.

Just pick the blocks that match your landing page specialization to customize and arrange them as you need. There is also an opportunity to create your own collection of blocks you are going to use afterwards.

To get started with Instapage, you need to sign up for an account first. Then you’ll be redirected to the list of available pages, where you can add a new one. You will actually have several options here – to launch a new landing page from scratch, to use one of the pre-designed templates or to upload a .instapage file of a page you have downloaded before.

Next step is to customize the page, using the toolset available in stock and to finally go live with your project.

When comparing Landingi and Instapage in terms of website editing and content management, it obviously takes time to work with both systems. Landingi offers a somewhat easier process, while Instapage comes with a more complicated and feature-rich editor that requires time and skills to master. The systems also offer diverse approaches. While Instapage is a block-based website builder, Landingi lets you choose and customize website elements that form your landing page structure.


Landingi offers endless integration options. The website builder supports over 40 versatile third-party services, platforms, add-ons and extensions you can integrate into your landing page to boost its performance. The system grants access to multiple advertising and marketing tools that help you get the most out of email marketing campaigns, newsletters, personalized offers etc.

Landingi Integrations

These include Mailer Lite, CRM software, Mail Chimp, lead generation applications like SalesForce or LeadByte and more. Landingi is also known for its simple Autoresponder tool, which allows sending automated emails and newsletters for higher user attraction rate. To connect the required service, just pick it and activate as intended.

Instapage makes it possible to use two types of integrations. The first type allows picking and integrating functional apps and widgets to your landing page. They prove to be useful, when it comes to launching email campaigns, growing mailing list contacts, acquiring new leads etc. Some of the most popular apps you can browse here, it makes sense to mention Mail Chimp, Constant Contact, GetResponse, ConvertKit and more.

Integrations Instapage

The second integration option goes down to professional integration of contemporary analytic and advertising services. They are mainly used to track your landing page statistics. The most widely used tools included into this group are as follows: Google Ads and Google Analytics. Social media integration is possible here as well.

Speaking about integration options, Landingi and Instapage truly abound in them. Each system offers multiple integrations you can use for landing page creations and marketing. Instapage, however, has two types of integrations to choose from with regard to your project promotion needs.

Online Form Editing and Customization

Landingi is great at form editing and customization. Actually, the opportunity to create high end online forms is one of the features that contribute to effective development of landing pages here. Depending on the form type, you can provide a chance for users to leave feedback, apply for services/products/events, add their inquiries etc.

To add a new form, you need to reach the corresponding section where you can add new fields and even give them specific names with regard to the purpose of its creation. Objectives may be numerous, including comments, emails, phone numbers, answers to questions etc.

What’s interesting, you can specify what action exactly you expect from a user who fills out the form. The software can either help you redirect the traffic to another resource or forward the target audience to the Thank You page available here by default.

Instapage also makes it possible to create and integrate various types of online forms. You don’t have to look for third-party tools here – just click the Form button available in the left sidebar.

You will instantly get access to the Form settings menu, where you can edit the form style and functionality. Every field has three editing options: opportunity to edit the parameters of the existing field, delete it or rearrange form position.

Likewise, it is possible to add new form fields here. This can be done by clicking the Edit button and then the Add Field button. If needed, you are welcome to adjust extra form settings like button colors, text, font, border, 3D effect, image, corner radius, accessibility etc.

Both Landingi and Instapage make it possible to create, integrate and manage online forms to let you get the most out of your landing page performance. There is almost nothing to compare here as each system copes with this task on quite a high level.

A/B Testing

Landingi allows for A/B testing to effectively configure active ad campaigns or launch new ones. Users can launch testing sessions manually whenever required. The software also guarantees automated A/B functionality that can be automatically enabled after a predefined amount of conversions or visits.

Instapage also unveils split testing opportunities via the use of the A/B testing feature. This is a nice solution to define the pages that require editing/improvement for better traffic generation. By comparing different page versions against one another, you can get a precise analysis of tests to decide on the best landing page version.

As to split testing option, Landingi and Instapage both make it possible to compare various project versions to see which of them ensures more advanced functionality. This is a must-have feature for a landing page builder.

Marketing and Advertising Features

Landingi offers multiple tools and features used for effective promotion of your landing page. Thus, it is possible to track lead statistics to find out current conversion and traffic rates during a specified period of time.

The software also comes with an integrated pop up builder that lets you add pop up forms for more effective lead generation. The forms can be duplicated with a few clicks to be further integrated into new projects, if required.

Marketing funnels is another feature Landingi is known for. It allows categorizing and collecting leads from visitors to your page by gradual step-by-step user path planning.

Mind, however, that the tool does not show traffic channels, page bounce rates, duration of sessions and some other parameters. Finally, Landingi lets you inject JavaScript codes to give your project unique design and high end performance. This can be done without any special coding awareness.

Instapage is also good at advertising and marketing options. This contributes to more effective landing page development and its further promotion. Instapage makes it possible to connect SSL Certificates to your projects and it is also GDPR compliant.

Instapage marketing tools fall into two sections filtered by channel and use case. Each of them correspondingly includes more detailed subsections.

Instapage grants access to a series of eCommerce solutions like conversion optimization, streamlining reviews and Global Blocks used to replicate and update brand content with a few clicks only.

Additionally, the software boasts high end retargeting tools. Several minutes only are needed to launch message-matched pages for various types of retargeting campaigns.

There is also an opportunity to boost your landing page load speed via Thor Render Engine application. A number of tailor-made solutions for effective marketing campaigns like Facebook, Google Ads, HeatMapss, AdMap, Dynamic Text Replacement, Post Click Automation and more are available here as well.

As to marketing opportunities, Landingi and Instapage have much to offer. The systems grant access to multiple tools and features needed for effective landing page development and promotion. Along with A/B testing features, the systems offer stats tracking tools and popular marketing apps that contribute to worthy results.

Design and Templates

Landingi offers a rich collection of ready-made templates, which are absolutely responsive and customizable. Users can choose from more than 300 layouts that fit various business niches. At the same time, design customization options are quite limited here.

To make sure you are going to pick the right design, go ahead to use the preview feature. If you are satisfied with the result, you may proceed to further template customization.

Landingi Templates

You can get access to standard features. Thus, it is possible to work with typography settings, change and adjust background colors, set up the positions of website elements, adjust font settings etc.

Landingi also boasts a rich and free custom image library. This is where you can choose from a diversity of image categories, such as nature, electronics, business, holidays and more.

To select a suitable image just browse the corresponding category, pick an image and upload it to your landing page, where required.

Need greater project flexibility? You are welcome to integrate and edit JavaScript and HTML codes. This, however, is impossible without baseline programming proficiency.

Instapage also boasts a rich template collection, which grants access to over 500 landing page themes. They are responsive, customizable and niche-specific.

Instapage Template

The template gallery encompasses quality layouts used for the creation of landing pages, mockups, event registration projects, online forms and other types of websites.

In case you don’t manage to find a suitable theme to correspond to your business specialization, Instapage allows downloading it from the integrated ThemeForest collection.

There is a preview option here, which lets you see the way your project displays on mobile and desktop devices.

The website builder does not have much to offer in terms of design customization. Among the things you can adjust here, it makes sense to mention an opportunity to hide content blocks (if required), selection of more than 5000 Typekit and Google fonts, application of parallax scrolling feature, keyboard shortcut creation feature etc.

The system grants access to the list of integrable widgets that let you enhance landing page design. Reach the menu to choose from such extensions as Circles, Timers, Images, Vertical and Horizontal Lines, HTML widgets, Paragraphs, Headlines etc. Widget combination is possible here as well.

If you have nice programming skills, Instapage allows enhancing your landing page design via code editing. The software allows adding custom Java and CSS codes for further management to avail deeper project functionality.

As for design customization, Landingi and Instapage offer standard features. The systems have nice collections of built-in templates, which are free and responsive. However, design customization options are baseline in both cases, which lets you create high end and unique project design.

Landingi vs Instapage: General Pricing Comparison

Landingi vs Instapage: General Pricing Comparison

Landingi has a free plan and an opportunity to test the features included into premium subscriptions at no cost during the 14-day trial. To be able to proceed to landing page development and to go live with it, you will have to upgrade to one of the paid plans. Have a look at the software premium subscriptions, their terms and cost below:

  • Free (0/mo) – 1 published landing page, 30 days of data retention, Landingi branding, unlimited conversions, data synchronization once a day;
  • Professional ($49/mo) – unlimited landing pages and conversions, 365 days of data retention, no Landingi branding, fast chat, real-time data synchronization, all features and integrations available in stock and phone support;
  • Agency ($149/mo) – unlimited landing pages and conversions, real-time data sync, 3 years of data retention, no Landingi branding, all integrations and features, audit log, advanced permissions, fast chat and phone support, unlimited client workspaces.

If you are not satisfied with the subscription chosen for some reason, the platform provides a 30-days money-back guarantee. It lets you cancel the subscription and get your money back within the pre-defined timeframe.

Instapage does not offer a completely free plan, but it also unveils an opportunity to test its integrated feature set during the 14-day free trial on the cheapest subscription or get a demo version on the more expensive plan. Upon the completion of the trial period, you will be offered to choose one of the following paid options. Here they go.

  • Build ($199/mo billed annually) – essential tools for setting up high-converting landing pages, namely unlimited conversions, 30K unique visitors per month, three team members, 30 published landing page experiences, three workspaces etc. The plan comes with a 14-day free trial period that lets you decide whether it complies with your requirements or you have to upgrade to a more expensive subscription;
  • Convert (price is discussed individually) – a complete solution for lower CPS and higher conversions. Compared to the Build plan, it is twice more feature-rich, offering all the Build plan terms along with custom fonts, audit logs, SSO, etc.;
  • Ignite (flexible pricing) – a fully managed service for professional campaign acceleration. Includes the features of Build and Convert plans along with instant and full support of Instapage expert developers, engineers, CRO strategists, writers etc.

Instapage offers a generous refund policy, although restrictions are available here as well. You can only apply for the complete money refund only within 24 hours since the moment of order.

As to the pricing policy, Landigi offers more cost-effective solutions. The website builder comes with three plans to choose from, including a free one. This allows covering multiple budget requirements and possibilities of users. The service is also more moderately-priced as compared to Instapage.

Landingi vs Instapage: Which One Is the Best for SEO?

Landingi vs Instapage: Which One Is the Best for SEO?

Landingi makes it possible to optimize your landing page for the search engines by using a set of standard settings. There is a detailed guide on effective SEO optimization of your project here that simplifies the task for first-timers. The platform lets you configure the main SEO parameters in the corresponding dashboard section.

What you can do here is filling out meta tags, titles, keywords and descriptions for your landing page, assigning ALT and title attributes of images, specifying headings for certain sections of your project. This notably contributes to higher positions of your lading page in the search engines.

Instapage allows for manual adjustment of SEO parameters for your landing page. To fill out the required fields, you should access the Search & Social section found in the dashboard and complete the steps there. Among the parameters you can modify here, it initially makes sense to mention web page titles, canonical URL, keywords, descriptions etc.

It is also possible to upload your website favicon here for better website recognizability. What’s important, Instapage makes it possible to hide your website from indexing by the search engines until you are sure it is ready for publication.

In terms of SEO, both website builders allow setting up standard parameters for quality indexing of your landing page by the search engines. Instapage additionally lets you hide your project from indexation and upload a favicon, if required.

Key Differences Between Landingi and Instapage

Ease of Use:Landingi is a simple and convenient website builder used for the creation of landing pages and lightbox projects. The system does not imply programming knowledge, which makes it a nice pick for beginners and web design experts.Instapage is an easy-to-use cloud website builder, which focuses exclusively on the development of landing pages. The platform comes with a built-in drag-and-drop editor. It offers an intuitive web design approach without the need to use coding skills.
Functionality:The all-in-one landing page builder comes with integrated hosting and domain name. It delivers high end functionality, offering A/B testing option, high end marketing and statistics tracking tools, reporting feature, lead monitoring possibility, expanded integration options, Autoresponder tool and other merits.The system abounds in features and tools that are a must for quality landing page creation. It works well for business owners willing to increase their sales, conversion rates, traffic and profits. The website builder features nice content management options. It also allows for extensive third-party integrations, split testing, Thor Render Engine use etc.
Design:The platform has a collection of templates, which includes more than 300 ready-made layouts. They are free, responsive and niche-specific. Design customization tools are standard here. Desktop/smartphone preview is also available.The system grants access to the extensive template collection, which currently involves over 500 themes. They are free, responsive and completely customizable. The designs are divided into niche categories based on the business specialization of your landing page. Preview option is available here as well.
eCommerce:Landingi does not have an integrated eCommerce engine. However, it is a nice choice for web store owners, who intend to launch their landing pages for more effective online shop presentation and its further promotion.Instapage doesn’t have a built-in eCommerce platform. However, it is possible to start a landing page with the system to grow your sales volume and generate leads/profit.
Blogging:There is no blogging engine here and, thus, it is impossible to connect a blog to your website.The website builder doesn’t have an integrated blogging engine, which makes blog creation impossible with it.
Small Business:Landingi is a helpful tool, when it comes to launching landing pages for successful business promotion.Instapage works great for the creation of landing pages that are used to enhance your business performance.
Pricing:The system has a 14-day trial that lets you test the system at no cost. To go live with your project, it offers three types of subscriptions (Free, Professional, Agency). Each of them includes more detailed plans. Their cost starts at $49/mo.The website builder offers a 14-day free trial and 3 premium subscriptions. Their cost starts at $199/mo.
SEO:The website builder delivers baseline SEO set up features. You can adjust meta tags for your project, filing out corresponding fields in the separate SEO section of the dashboard.Instapage allows for quality SEO optimization of landing pages created with the system. It lets you manually set up basic search engine parameters. The system also allows hiding your website from indexing by the search engines until it is ready for publication.
Customer Support:Informative blog, video tutorials and guides, ticketing systems, Live Chat.Rich knowledge base, ticketing system, tutorials, blog, webinars, manuals.

Comparison Conclusion: Which One Is Better?

Landingi and Instapage are both used for professional landing page development, customization and further promotion. They deliver powerful integrated functionality, granting access to tools and features, which are a must, when it comes to starting landing pages to fit various business niches.

The systems abound in free responsive templates, ensuring an intuitive and understandable web design approach. Coding awareness is not a must here as well, which is a real advantage for first-timers.

It would be incorrect to define the only leader here as both website builders are worth user attention. They are feature-laden enough to let you start and manage a quality landing page with regard to your needs and business preferences. Thus, the best solution is to test both platforms to figure out the one, which comes up to your landing page-related requirements, expectations and preferences.

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