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Landingi vs Instapage: Which Is Better?

Landingi vs Instapage: Which Is Better?

Landingi and Instapage are two quality cloud website builders that focus on the same process – landing page creation. The systems work quite well for all types of users, featuring simplicity, convenience and intuitive web design approach.

No programming proficiency is required to launch projects with them yet each platform has its own peculiarities, highlights, toolsets and distinctions.

Landingi – is an online landing page and lightbox builder, which is mostly geared towards the needs and requirements of marketers, agencies, entrepreneurs and online merchants. The system comes with integrated drag-and-drop functionality, multiple lead generation tools, automated A/B testing optio etc.

Instapage – is a platform, which meets the needs and web design expectations of web merchants and entrepreneurs willing to enhance their business popularity. The system works great for starting promo campaigns, managing marketing projects etc.

Website Builders Comparison Chart

Our score:          
Best for:Landing pages and lightbox projectsLanding pages
Templates:Over 300 of responsive layouts that refer to various nichesHundreds of free responsive templates to fit various business segments
Technical Support:Informative blog, video tutorials and guides, ticketing systems, Live ChatRich knowledge base, blog, ticketing system, informative tutorials, manuals, webinars
Blogging Options:NoNo
SEO Options:Standard SEO settingsQuality SEO parameters
Pricing:From $29/moFrom $199/mo
More info:Landingi Review →Instapage Review →

Landingi and Instapage are both used with the same purpose – landing page development and customization. Each system, however, has its special features and tools that distinguish it from the competitor. Which of them is worth user attention most? Which option is more preferable for landing page creation and why? To figure that out, let’s proceed to the detailed comparison of website builders now.

Landingi vs Instapage: General Overview

Landingi vs Instapage: General Overview

Landingi is a system, which focuses exclusively on landing page/lightbox creation. It comes with hundreds of customizable layouts, dozens of third-party integrations and tools to fit various eCommerce and business niches.

What’s important, no coding proficiency is required to work with the system. This is what makes it a good choice for users with diverse web design expertise rates – both beginners and professionals.

The foundation of the system dates back to 2013. Since that time, Landingi has been successfully used to start over 37,498 landing pages. The number of live websites started with the platform now constitutes 28,298 projects.

Instapage is a popular modern landing page builder, which targets online merchants, entrepreneurs and agencies, intending to launch quality projects to enhance their business performance. The website builder does not imply programming knowledge, which makes it easy to use for newbies and web design experts. It delivers powerful integrations, multiple templates and design customization tools to start high end landing pages.

Founded in 2012, Instapage has gained extensive popularity with users around the globe. Currently, it has been used to launch over 55,009 projects, while the amount of active landing pages now constitutes 16,318 websites.

To sum it up, both website builders are used to launch, manage, customize and promote quality landing pages. The systems deliver extensive website management options and are full-featured enough to start a landing page to fit your business niche. They target diverse user types and don’t require coding awareness.

Landingi vs Instapage: Which One Is Easier to Use?

Landingi vs Instapage: Which One Is Easier to Use?

Landingi is a simple landing page builder, which can be used by people with diverse web design backgrounds. It is a nice pick for online merchants, independent entrepreneurs, marketing agencies that have an intention to drive new leads, promote their businesses, manage effective marketing campaigns etc.

Landingi editor

The website builder offers an intuitive approach to the process of landing page creation. The sign up process is easy and quick as the system provides simple guidelines on how to complete all the steps properly. Along with providing your personal info, you will be asked to specify your web design background (beginner, intermediate or expert).

This will let the platform customize the dashboard with regard to your knowledge and skills to simplify the web design process for you. Newbies will also be offered to watch a short and comprehensive video guide to get started with ease.

Landingi customer support service is a quality one. There is an extensive Help Center here that covers all the baseline user inquiries. Additionally, there is an opportunity to use email and Live Chat assistance to get in touch with the system’s team members. Video tutorials and manuals will contribute to the ease of mastering the platform as well.

Instapage is quite an easy landing page builder, which also works well for beginners and web design pros. There is an integrated drag-and-drop editor here, multiple customizable layouts to fit various niches, lots of tools and features for quality landing page creation. The system is a nice pick for online merchants and business owners, who pursue an objective to boost their sales amount, conversion rates and profit.

Instapage Editor

The website builder does not require coding skills, which contributes to the ease of mastering it. You can start any landing page from scratch, using multiple tools and features the system offers. Instapage grants access to multiple templates, design customization tools, integrations, built-in apps.

There is also an extensive selection of content blocks you can pick and arrange to your liking when starting a landing page. An intuitive drag-and-drop editor will help you get used to the web design process, making it easy, fast and hassle-free for everyone.

The customer support service of the website builder is quite helpful and informative. There is a rich Knowledge Base and informative blog here. Users can also get access to the ticketing system, video guides and live tutorials that are really helpful, when it comes to mastering the platform. Unlike Landingi, the website builder does not have phone or live support, which is one of the system’s demerits.

As to the ease of use, both website builders are simple, intuitive and easy to work with. They do not require coding proficiency, which makes them a nice pick even for beginners. They also ensure quality customer support to simplify the system application. However, Instapage lacks live chat and phone assistance, which is a notable demerit for most users.

Landingi vs Instapage: Design and Flexibility

Landingi vs Instapage: Design and Flexibility

Landingi and Instapage come with distinctive integrated functionality that lets you create unique landing page design and customize it with regard to your needs. The systems also abound in marketing and website promotion features that let you start high end projects to fit your niche specialization.

At the same time, each system has a set of features and tools that make it stand out from the crowd. To find out the system, which works best for your landing page creation, it makes sense to compare the main functionality and design aspects of each platform. Let’s do that right away.

Content Management

Landingi ensures simple and intuitive content management process. Due to its integrated drag-and-drop editor, everyone can customize the selected layout to give it unique design. The website builder lets you create any web page structure. What you can do here is replacing, deleting and rearranging website elements in any preferred order.

Among the elements you can work with, the system allows choosing from multiple customizable forms, icons, buttons, videos, countdowns, images etc. Just pick the required item and drag it to the place on a page where you’d like to locate it.

Landingi editor

You can also resize and edit each element, copy and paste the required text, upload images, add video boxes, change form positions etc. Quality forms customization is also available here. To create and add any form to your landing page, just pick the one and modify to your liking by adding the required fields. Mind, however, that Landingi makes it possible to add elements only. This means that you won’t be able to add and modify sections.

Instapage is also good at content management. The website builder has distinguished itself as a functional system that lets you create landing pages out of multiple content blocks. There are many of them here to choose from. The most popular ones include galleries, CTA blocks, lines, headers, footers, buttons, circles, timers etc.

Instapage Edit Option

Just pick the blocks that match your landing page specialization to customize and arrange them as you need. There is also an opportunity to create your own collection of blocks you are going to use afterwards.

When it comes to content management, Landingi and Instapage provide extensive opportunities. However, the systems offer different approaches. While Instapage is a block-based website builder, Landingi lets you choose and customize website elements that form your landing page structure. Both options are quite easy to master and understand for the target audience.


Landingi offers endless integration options. The website builder supports over 40 versatile third-party services, platforms, add-ons and extensions you can integrate into your landing page to boost its performance. The system grants access to multiple advertising and marketing tools that help you get the most out of email marketing campaigns, newsletters, personalized offers etc.

Landingi integration

These include Mailer Lite, CRM software, Mail Chimp, lead generation applications like SalesForce or LeadByte and more. Landingi is also known for its simple Autoresponder tool, which allows sending automated emails and newsletters for higher user attraction rate. To connect the required service, just pick it and activate as intended.

Instapage makes it possible to use two types of integrations. The first type allows picking and integrating functional apps and widgets to your landing page. They prove to be useful, when it comes to launching email campaigns, growing mailing list contacts, acquiring new leads etc. Some of the most popular apps you can browse here, it makes sense to mention Mail Chimp, Constant Contact, GetResponse, ConvertKit and more.

instapage integrations

The second integration option goes down to professional integration of contemporary analytic and advertising services. They are mainly used to track your landing page statistics. The most widely used tools included into this group are as follows: Google Ads and Google Analytics. Social media integration is possible here as well.

Speaking about integration options, Landingi and Instapage truly abound in them. Each system offers multiple integrations you can use for landing page creations and marketing. Instapage, however, has two types of integrations to choose from with regard to your project promotion needs.

Marketing and Advertising Features

Landingi offers multiple tools and features used for effective promotion of your landing page. The website builder allows for A/B testing to effectively configure active ad campaigns or launch new ones. Additionally, it is possible to track lead statistics to find out current conversion and traffic rates during a specified period of time.

Mind, however, that the tool does not show traffic channels, page bounce rates, duration of sessions and some other parameters. Finally, Landingi lets you inject JavaScript codes to give your project unique design and high end performance. This can be done without any special coding awareness.

Instapage is also good at advertising and marketing options. This contributes to more effective landing page development and its further promotion. The system unveils split testing opportunities via the use of the A/B testing feature. This is a nice solution to define the pages that require editing/improvement for better traffic generation. Instapage makes it possible to connect SSL Certificates to your projects and it is also GDPR compliant.

There is an opportunity to boost your landing page load speed via Thor Render Engine application. There is also a number of tailor-made solutions for effective marketing campaigns, including Facebook, Google Ad and more.

As to marketing opportunities, Landingi and Instapage have much to offer. The systems grant access to multiple tools and features needed for effective landing page development and promotion. Along with A/B testing features, the systems offer stats tracking tools and popular marketing apps that contribute to worthy result.

Design Customization

Landingi offers a rich collection of ready-made templates, which are absolutely responsive and customizable. Users can choose from more than 300 layouts that fit various business niches. At the same time, design customization options are quite limited here. You can also get access to standard features.

Landingi choose template

Thus, you can work with typography settings, change and adjust background colours, change the positions of website elements, adjust font settings etc. Landingi also boasts a rich and free custom image library. This is where you can choose from a diversity of image categories, such as nature, electronics, business, holidays and more. To select a suitable image just browse the corresponding category, pick an image and upload it to your landing page, where required.

Additionally, the website builder allows for mobile editing to make your landing page accessible via mobile devices. To set up the feature, you should reach the dashboard, where you can switch between desktop and smartphone screen preview/editing modes. Tablet preview mode is currently unavailable here yet it is possible to resize the dashboard screen to see the way your project displays there.

Instapage also boasts a rich template collection, which grants access to over 200 landing page themes. They are responsive, customizable and niche-specific. The template gallery encompases quality layouts used for the creation of landing pages, mockups, event registration projects, online forms and other types of websites.

Instapage Templates

In case you don’t manage to find a suitable theme to correspond to your business specialization, Instapage allows downloading it from the integrated ThemeForest collection. There is a preview option here, which lets you see the way your project displays on mobile and desktop devices.

The website builder does not have much to offer in terms of design customization. Among the things you can adjust here, it makes sense to mention an opportunity to hide content blocks (if required), selection of more than 5000 Typekit and Google fonts, application of parallax scrolling feature, keyboard shortcut creation feature etc. If you have nice programming skills, Instapage allows enhancing your landing page design via code editing.

Speaking about design customization, Landingi and Instapage offer standard features. The systems have nice collections of built-in templates, which are free and responsive. However, design customization options are baseline in both cases, which does it lets you create high end and unique project design.

Landingi vs Instapage: General Pricing Comparison

Landingi vs Instapage: General Pricing Comparison

Landingi doesn’t have a completely free plan yet there is an opportunity to test the features included into premium subscriptions at no cost during the 14-day trial the system offers to each user. To be able to proceed to landing page development and to go live with it, you will have to upgrade to one of the paid plans. There are three options here, each of them includes more detailed plans. Have a look at their features and cost now.

Landingi busines plans

Business Plans work well for small business owners, individual tutors/coaches, small/medium eCommerce projects:

  • Core ($29/mo) – unlimited number of landing pages, baseline features, namely free SSL Certificate connection, cloud hosting, access to free templates, limited integrations, drag-and-drop editor etc.;
  • Create ($55/mo) – unlimited number of landing pages, CRM integration, email marketing tools;
  • Automate ($79/mo) – unlimited number of landing pages, Autoresponder, funnels, A/B testing and other tools for landing pages that are expected to drive up to 100 000 unique visitors.

Agency Plans are meant for marketing agencies, which imply professional analytics and reporting features. These include:

  • Agency ($149/mo) – 10 extra custom domains, separate accounts for customers, custom images, subaccounts, priority customer support;
  • Agency Pro ($245/mo) – up to 500 000 unique visitors, custom login page, subaccount API etc.

Enterprise Plan (from $599) is geared towards the needs and requirements of large enterprises that require the use of professional marketing resources. The plan includes such features as enhanced security tools, individual terms for each client, custom implementations, extra features that depend upon users’ actual needs.

Instapage does not offer a free plan as well, but it also unveils an opportunity to test its integrated feature set during the 14-day free trial. Upon the completion of the trial period, you will be offered to choose one of premium subscriptions. Here they go.

instapage price

  • Business Plan (from $199/mo or $149/year when billed annually) – Landing Page Builder, Thor Render Engine, Ad Map, Multi-Step Forms, Postclick Score, Server-Side A/B testing, Instablocks etc.
  • Enterprise Plan (the cost is negotiable, as it may include extra advanced advertising options upon user request) – the plan lets you add page migration services, GDPR compliance feature etc.

Instapage is known for its refund policy. There are certain restrictions here, however. You can apply for the complete money refund during 24 hours of the initial order only. Keep that in mind.

As to the pricing policy, Landigi offers a more versatile and extensive selection of plans. The website builder comes with three types of plans to choose from, each of which encompasses more detailed subscriptions. This allows covering multiple budget requirements and possibilities of users. The service is also more moderately-priced as compared to Instapage.

Landingi vs Instapage: Which One Is the Best for SEO?

Landingi vs Instapage: Which One Is the Best for SEO?

Landingi makes it possible to optimize your landing page for the search engines by using a set of standard settings. There is a detailed guide on effective SEO optimization of your project here that simplifies the task for first-timers. The platform lets you configure the main SEO parameters in the corresponding dashboard section.

What you can do here is filling out meta tags, titles, keywords and descriptions for your landing page, assigning ALT and title attributes of images, specifying headings for certain sections of your project. This notably contributes to higher positions of your lading page in the search engines.

Instapage allows for manual adjustment of SEO parameters for your landing page. To fill out the required fields, you should access the Search & Social section found in the dashboard and complete the steps there. Among the parameters you can modify here, it initially makes sense to mention web page titles, canonical URL, keywords, descriptions etc.

It is also possible to upload your website favicon here for better website recognizability. What’s important, Instapage makes it possible to hide your website from indexing by the search engines until you are sure it is ready for publication.

In terms of SEO, both website builders allow setting up standard parameters for quality indexing of your landing page by the search engines. Instapage additionally lets you hide your project from indexation and upload a favicon, if required.

Key Differences Between Landingi and Instapage

Ease of Use:Landingi is a simple and convenient website builder used for the creation of landing pages and lightbox projects. The system does not imply programming knowledge, which makes it a nice pick for beginners and web design experts.Instapage is an easy-to-use cloud website builder, which focuses exclusively on the development of landing pages. The platform comes with a built-in drag-and-drop editor. It offers intuitive web design approach without the need to use coding skills.
Functionality:The all-in-one landing page builder comes with integrated hosting and domain name. It delivers high end functionality, offering A/B testing option, high end marketing and statistics tracking tools, reporting feature, lead monitoring possibility, expanded integration options, Autoresponder tool and other merits.The system abounds in features and tools that are a must for quality landing page creation. It works well for business owners willing to increase their sales, conversion rates, traffic and profits. The website builder features nice content management options. It also allows for extensive third-party integrations, split testing, Thor Render Engine use etc.
Design:The platform has a collection of templates, which includes more than 300 ready-made layouts. They are free, responsive and niche-specific. Design customization tools are standard here. Desktop/smartphone preview is also available.The system grants access to the extensive template collection, which currently involves over 200 themes. They are free, responsive and completely customizable. The designs are divided into niche categories based on the business specialization of your landing page. Preview option is available here as well.
eCommerce:Landingi does not have an integrated eCommerce engine. However, it is a nice choice for web store owners, who intend to launch their landing pages for more effective online shop presentation and its further promotion.Instapage doesn’t have a built-in eCommerce platform. However, it is possible to start a landing page with the system to grow your sales volume and generate leads/profit.
Blogging:There is no blogging engine here and, thus, it is impossible to connect a blog to your website.The website builder doesn’t have an integrated blogging engine, which makes blog creation impossible with it.
Small Business:Landingi is a helpful tool, when it comes to launching landing pages for successful business promotion.Instapage works great for the creation of landing pages that are used to enhance your business performance.
Pricing:The system has a 14-day trial that lets you test the system at no cost. To go live with your project, it offers three types of subscriptions (Business, Agency, Enterprise). Each of them includes more detailed plans. Their cost starts at $29/mo.The website builder offers a 14-day free trial and 2 premium subscriptions. Their cost starts at $199/mo.
SEO:The website builder delivers baseline SEO set up features. You can adjust meta tags for your project, filing out corresponding fields in the separate SEO section of the dashboard.Instapage allows for quality SEO optimization of landing pages created with the system. It lets you manually set up basic search engine parameters. The system also allows hiding your website from indexing by the search engines until it is ready for publication.
Customer Support:Informative blog, video tutorials and guides, ticketing systems, Live ChatRich knowledge base, ticketing system, tutorials, blog, webinars, manuals

Comparison Conclusion: Which One Is Better?

Landingi and Instapage are both used for professional landing page development, customization and further promotion. They deliver powerful integrated functionality, granting access to tools and features, which are a must, when it comes to starting landing pages to fit various business niches.

The systems abound in free responsive templates, ensuring intuitive and understandable web design approach. Coding awareness is not a must here as well, which is a real advantage for first-timers.

It would be incorrect to define the only leader here as both website builders are worth user attention. They are feature-laden enough to let you start and manage a quality landing page with regard to your needs and business preferences. Thus, the best solution is to test both platforms to figure out the one, which comes up to your landing page-related requirements, expectations and preferences.

Landingi vs Instapage: Which Is Better?
  • Landing page/lightbox builder
  • Reporting and lead/stats tracking tools
  • Comprehensive marketing features
  • 14-day trial plus three types of paid plans
Landingi vs Instapage: Which Is Better?
  • Specialized landing page builder
  • Rich collection of responsive templates
  • Split testing and Thor Render Engine
  • 14-day trial and two premium plans

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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