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Among the many options you have for creating a personal website or webstore, Jimdo is one of the proven choices today.

Ease of Use:8/10
Tech Support:8/10
Overall Score:8.2/10

Jimdo’s history starts in 2007 when three German young people decided to create an innovative website builder. Since that time the number of employees reached 200 people and the number of websites created with Jimdo is counted by 20 millions.

In my previous review I described it as a platform with mediocre templates, unpredictable editor, yet impressive eCommerce capabilities. Things have changed a lot since then. As you will see from this update, their eCommerce platform has become much flexible. Recently, the new Jimdo features was introduced, so let’s test the all new Jimdo website builder.

1. Ease of Use

After completing a basic sign up form, you can start customizing your website in a WYSIWYG editing environment. Jimdo doesn’t require the user to know any programming languages to make things work. Its interface is quite clean and intuitive.

Though the control panel looks quite cohesive, I wish it had a separate dashboard and ‘content area’. In its current version, everything is merged into a single visual editor.

It can be compared to Weebly and Wix, which have separate dashboards where you can manage such things as domains, contributors, SEO and various applications. Based on my experience, such structure is more convenient.

2. Feature Set and Flexibility

When it comes down to the basics, Jimdo is like most of its competition – it allows users to customize ready templates using inbuilt editing tools and widgets. As for the bells and whistles, I’d like to point out their blogging and eCommerce capabilities.

  • Blogging. With Jimdo you can create dynamic blog posts offering various user interactions: file download (FYI: you can enable synchronization with your Dropbox account), custom widget/HTML, form, Google Maps, flash animation (.swf files) and more. You can create drafts, but there’s no scheduled posting.

    Jimdo Blog post

  • eCommerce. Jimdo’s eCommerce is also highly customizable. There are tons of properties to configure: product display, tax (you can set an individual tax rate for each item), item availability, shipping costs and time description, payment options, cancellation and return policies, custom salutation and email confirmation/completed checkout messages etc.

    Jimdo eCommerce

  • Mobile. Each Jimdo site is automatically optimized for mobile viewing. Formerly, you could deactivate or change your site’s default mobile view – there were 13 non-customizable mobile layouts, and if you wanted to create a custom mobile experience, you could take advantage of their mobile view CSS editor.

    Jimdo Mobile View

    During my latest test drive I failed to find these options. With the current version of Jimdo you can either turn on the Mobile Template or set up a professional landing page called ‘Mobile Express Page’ for the mobile version of your JimdoPro or JimdoBusiness website.

    This page will feature your company’s most essential information. In this case your mobile visitors will be redirected to this page, not your mobile/desktop website.

  • SEO. JimdoPro and JimdoBusiness users can override the automatically generated page names and specify the exact URL of a page (I wish that was possible for all users).

    Jimdo also supports URL redirects and helps beginners perform basic SEO fixes with the help of the rankingCoach add-on.

    Jimdo SEO Settings

    Speaking about mobiles, it’s noteworthy that Jimdo has a mobile app for iOS and Android. The apps allow you to write blog posts and update your Jimdo website on the go.

  • Image Editor. In Summer 2016 Jimdo added to it’s dashboard Adobe Creative SDK image editing tool. It allows to change and feature images with the style you need right inside website builder.

    Jimdo Image Editor

    Its interface looks like Instagram – at the top line there are thumbnails of different effects you can apply to your image. All effects divided into 11 categories (from classic visual effects to ‘Focus’, ‘Vignette’ and ‘Text’ adding).

  • Dolphin. Jimdo has updated the system, having introduced an advanced web creation tool meant to launch simple but great looking websites from scratch. The web tool called Dolphin is super easy but effective. It allows building a website by answering a series of questions the system offers. By specifying your business details (name, business niche, location, social media accounts etc.), you provide enough information the system needs to generate a totally personalized website with all the required content you can further customize with regard to your business needs.

    Building a business website with Dolphin is super easy. What you need is to sign up with the system (this generally takes around a minute) and answer simple questions concerning your business.

    Jimdo Dolphin Dialog

    Then you are offered to select the industry you work in and the design, which appeals to you most of all.

    Jimdo Dolphin Industry Select

    Having done that, you’ll need to wait for a few seconds until the system generates a mobile-optimized website based on the parameters specified.

    Jimdo Dolphin Website

    The website already comes with high quality images and texts you can further edit as you need. If you have social network accounts and connect them to the website, Dolphin will automatically integrate your existing photos from these accounts. You don’t have to possess any web design skills to reach decent result here. With Dolphin, the process of web creation becomes super easy, convenient and fun!

3. Designs

Number of Themes:16
Professional Templates: YES
Free Themes: YES
Adaptive Design: YES
Sort by Industry: NO
CSS Code Editing: YES

The new Jimdo offers 16 customizable and pre-designed templates. Each new template comes in numerous pre-styled variations.

Additionally, if you know a thing or two about coding, you can create a unique template for your Jimdo site using their Custom Template Interface (HTML/CSS editor + file manager).

After your site is ready, you can change your template without losing any of your content.

Style by element. When customizing your site’s look, you’ll notice the Style by element toggle. The toggle lets you choose between applying changes to a single element or to all the elements of that type throughout the website. This powerful toggle helps you avoid lots of manual work.

4. Customer Support

Jimdo has an excellent Support Center offering various forms of support, from basic tutorials to live chat and Community Forum. Their knowledge base is rather handy and easy-to-navigate. I also like its simple language.

5. Pricing Policy

Pro:$7.50/mo✓ 5 Gb Storage;
✓ 10 Gb Bandwidth;
✓ Own domain.
Business:$20/mo✓ Unlimited Storage;
✓ Unlimited Bandwidth;
✓ URL redirects.

Similar to other website builders, Jimdo offers a free basic account allowing you to see how the system works (you can display and sell up to 5 items within this plan).

In order to connect your own domain, as well as unlock more features and increase storage, you have to purchase either a Pro ($7.5/mo) or Business ($20/mo) plan.

All Jimdo plans (including free tariff) have blogging option, allow to add Google maps, contact forms and change website’s code – a pretty standard set for modern website builder. There is nothing extra to surprise.

6. Disadvantages

It would be great if they could add user management options. These come in handy when you run a webstore. There’s no way to add multiple contributors.

7 Comparison with Competitors

It’s hardly to say, whether using Jimdo better or not of its main competitors, but you may find the answer in my Jimdo comparisons with other site builders:

You can see, that the main Jimdo competitors are the same SaaS website builders: Wix, Weebly and Squarespace. I have also compared Jimdo with WordPress – a CMS for those who has good enough coding skills.


Jimdo is an established website builder that powers roughly 15M websites from nearly every country on the planet. It has a decent blogging and eCommerce platforms. It’s suitable for creating personal blogs, corporate sites and also webstores.

If I could change anything about Jimdo, I would certainly add user management options as well as the ability to add multiple contributors. Besides, I would divide the whole admin panel into two sections: design area and content area. And what are your thoughts?

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