Instapage and Wix have powerful features and website design customization tools, although, they have notable difference in the implication and main purpose of the service. What are the pros and cons of these systems? Are there any nuances users should pay attention to, when they need one-page websites?
Instapage is a specialized website builder, which initially focuses on landing page creation. The system enjoys popularity with freelancers, entrepreneurs and web design studios involved into the development of client projects. It has built strong reputation with world-renowned companies like eBay and Verizon.
Wix is a renowned niche leader, which comes with multiple benefits and impressive feature set. This is an all-in-one system, which allows building different types of websites, starting with ordinary portfolios and up to online stores and business websites. The website builder stands out from the crowd due to its affordable pricing policy, which does not compromise with the result.
Both website builders have much to offer their users, but which one will be the leader in the one-page websites niche? Let’s make Wix vs Instapage comparison to find that out!
1. Ease of Use
Instapage. Instapage comes with an intuitive WYSIWYG website editor, which is understandable and easy to use. It’s up to you to select the required elements, widgets and blocks to further arrange them on a page in the required order.
As far as the system is mainly focused on landing page development, users have to be aware of the basics of website creation and promotion to use the entire feature set of the system to the advantage. Web design skills and experience in web page development are necessary to launch landing pages, which will eventually pay off.Read also:
Instapage Review – an in-depth research of the landing page builder.
Wix. Wix is an easy-to-use website builder, which comes with a convenient drag-and-drop editor, abundance of blocks and pages, high quality templates and other elements needed to launch a decent website.
The system allows adding and editing website content with a few clicks only. It is also possible to download and integrate media files of various formats, apply parallax scrolling effects, select and change fonts, color palettes and backgrounds suitable for a certain website type here.
Wix is regularly updated, with new elements, features and parameters being added to it to enhance the web building experience of users.Read also:
Wix Review, where all of Wix features are discoverd.
Instapage vs Wix. Instapage is more intricate as compared to Wix and, thus, it requires more skills and experience to launch decent landing pages. What’s more, the area of Instapage specialization goes down to the development of landing pages only. This requires certain experience and web design background. If you need a simpler service to design a one-page website, then Wix is an easier and more convenient solution.
2. Feature Set and Flexibility
Instapage. Instapage is initially a specialized landing page website builder. Thus, it’s entire feature set is centered around creating this type of websites. In this respect, Instapage doesn’t have almost any rivals.
It takes time to get used to the system dashboard and start building landing pages with it. What’s important, the system encourages users for teamwork, making it possible to invite up to 5 members and create up to 5 subaccounts in one account. Team members can leave their comments directly on the templates, specifying the tasks they have to complete, making edits and sharing their ideas within the system.
Instapage offers a broad spectrum of conversion analysis tools to increase the ROI rate. These include the heatmap mode meant for the analysis of user behaviour on a landing page (number of clicks, mouse movements, depth of scrolling etc.).
Apart from that, there is an opportunity to make the A/B testing to get the best version of a landing page via using the tools that show, which option exactly attracts more conversions. Another feature users will appreciate is the dynamic text replacement option that lets you personalize your website content to trigger more conversions.
Other features, which can notably enhance your landing page performance, include drop-in pixel tracking, analytics and reporting, real-time collaboration, connection of SSL certificates for better security etc.
Instapage comes with an advanced AMP landing page builder. It makes it possible to create high converting Google AMP landing pages in a fast and convenient way. By using the feature, you can launch a landing page with immediate loading and smooth scrolling for enhanced Quality Scores and great mobile experience.
The website builder ensures easy integration with email marketing tools, CRM as well as optimization and social tools. It takes a few clicks only to connect the newly-built landing page to your marketing stack to further synchronize the data properly.
Among the other top features that make Instapage stand out from the crowd, it makes sense to mention the following:
- dynamic custom code editing;
- Google fonts and Adobe typekit;
- rich stock image library;
- keyboard shortcuts;
- powerful image manager;
- mobile-aspect ratio lock;
- page version history restoration etc.
Wix. The website builder is packed with features, smart use and awareness of which allow users to create high quality websites for personal and business use.
Wix offers two website editing options – users can make the changes either with the standard Wix Editor or advanced Wix ADI tool. The latter makes it possible to launch a website with a few clicks only by submitting the required information. The first option will mainly appeal to experienced users, while the use of the Artificial Design Intelligence feature will work better for beginners.
Wix can boast an extensive collection of apps available in the App Market. This is the place, where you can choose between dozens of widgets and applications, which can be both free and paid. The collection includes elements suitable for the development of different types of websites.
The website builder also has a powerful blogging engine. You can add and edit the blog section, where you can post, schedule and manage posts, add a Featured posts section, a tag cloud and enable user commenting option.
What’s more, you can launch and further manage a quality online store with Wix eCommerce platform. It allows building a web store even on a one-page website, making use of the decent set of design customization options and functional tools.
Instapage vs Wix. As Instapage functionality is centered around landing page creation, it somewhat prevails over Wix. The website builder makes it possible to track the conversions, use a variety of website analysis tools, hold A/B tests and other landing page-specific tools. Wix doesn’t have such integrated features, but they are generally needed for specialized use. When it comes to creating simple one-page websites, Wix is definitely a better solution.
Instapage. The template collection of the website builder includes over 200 themes, which consist of content blocks. The templates feature decent quality and come with ready made demo content you can further modify as you wish. All the templates are made with landing page creation in mind. Correspondingly, the themes are niche-specific as well and include Lead Generation, Click-Through, Two-Step, Thank You Page, Webinar, Event, App, E-Book sections etc. Just like Wix, the website builder offers an opportunity to design a template from scratch by customizing the Blank Page.
Instapage makes it possible to design the desktop and mobile versions of a landing page separately. Template change is impossible here. If you wish, you can download the template you like to you computer to further customize it.
Design customization settings Instapage has in its disposal go down to the background choice (you can choose between color, video or images), dimension thickness and layer hierarchy set up. Style editing, fonts adjustment and other settings matter a lot here as well.
Wix. Wix offers a diversity of website templates and design customization tools to give them the desired look. There are more than 70 template categories with hundreds of high quality themes. It is up to you to edit both the desktop and mobile versions of your website. All in all, Wix offers over 550 templates, which are rightfully considered to be nearly the best in the contemporary market.
Users can edit their website menus, change color palettes, fonts and backgrounds, integrate media files in different formats, work with typography and select unique styles for their websites. It is also possible to add and customize strips and columns there, filling them with content of your own.
For those users, who wish to create their landing pages from scratch, the website builder offers an opportunity to select and edit a blank template. Mind that Wix doesn’t allow switching the templates during the web design process.
Instapage vs Wix. When it comes to design customization, Wix is a more flexible and versatile solution for beginners. The quality of its templates is far above the average and you can use any of them to launch a landing page. Instapage offers a less extensive template collection. All the themes are made exclusively for landing pages. An opportunity of website code editing makes Instapage prevail over Wix from the professional point of view.
4. Customer Support
Instapage. Customer support of the service is quite powerful. There are different options you can find here, including ticket submission, live chat, phone assistance, blog, Facebook group. The system can also boast an extensive knowledge base and a Help.
There is even a separate Migration Service section, where you can find step-by-step guidelines on how to migrate your existing landing page to the Instapage platform effortlessly.
Wix. Whatever Wix elements you will work with, they include question marks to provide extra information and practical recommendations. The service comes with lots of tips, a vast knowledge base with multiple how-to tips, videos and step-by-step tutorials as well as a blog. If there are some questions that are left without an answer or you need professional assistance, you can reach the Support Center of the service.
Wix vs Instapage. Both systems rank high, when it comes to customer support. It’s close to impossible to identify a distinct leader as Wix and Instapage have powerful knowledge bases, multiple tutorials, step-by-step guidelines, FAQs and different ways to contact a support team.
Instapage. The website builder doesn’t have an unlimited free plan, but it offers a free 14-day trial after the registration. This time is enough to test the major features. After the end of the trial, your landing page will be deleted, but it will be stored on the system server for half a year. As to the paid plans, they are as follows:
- Core Plan ($129/mo) – the only plan, which is available for regular users. It allows publishing 30 landing pages, create 5 subaccounts and add 5 team members for collaborative work. You will also get an opportunity to use A/B testing feature, heatmaps, multiple integrations, analytics and other privileges of the plan.
- Enterprise Plan – meant for organizations that require enhanced options and proper result/safety control rate. The cost is not fixed and is calculated for each organization independently.
Wix. The website builder has flexible and affordable pricing policy. There is a free never-expiring plan, which is good for testing the service and improving your web design skills. Paid plans the system offers include:
- Connect Domain ($4.50/mo);
- Combo Plan ($8.50/mo);
- Unlimited Plan ($12.50/mo);
- eCommerce Plan ($16.50/mo);
- VIP Plan ($24.50/mo).
The features of the Combo Plan will be enough to build a one-page website. Connect Domain Plan isn’t a decent choice here as it doesn’t allow setting your own favicon and it doesn’t remove Wix ad banner.
All premium Wix plans include free domain name connection, hosting, a certain amount of disc space that varies with regard to the plan chosen, Premium Customer Support and integrated Google Analytics.
Instapage vs Wix. Instapage is one of the most expensive website builders. However, if you are an online marketing specialist, who needs multiple landing pages, the plan is worth the investment. Wix, in its turn, has a more flexible pricing policy. Its free and paid options make it possible for users to choose the best solution with regard to their needs, preferences and budget. This makes Wix a leader in this point of the comparison.
Instapage and Wix are two quite different website builders, both of which can be used to create a one-page website. Instapage focuses exclusively on landing page creation and cannot be used to build other types of projects. Instapage works great for web design pros and marketing specialists, who plan to launch dozens of landing pages.
If you need a simple one-page website without any marketing features like testing and conversion tracking, then Wix will be a more suitable solution.
Overview Comparison Chart
|Ease of Use:|
Create your website with